Sunday Mar 07th Advertisers will spend nearly $600bn worldwide in 2015
According to new figures from eMarketer, advertisers will spend worldwide $592.43 billion in 2015, which is an increase of 6.0% over 2014. Currently, the top five spenders in each advertising category—total paid media, digital and mobile—are the US, China, Japan, Germany and the UK.
Video and the future workplace: What to look out for in 2015
As 2015 fast approached, video collaboration has continued its trajectory as an essential business tool, delivering long-term strategic benefits such as increased employee engagement and cost optimization. According to research, video conferencing is expected to be the world's most preferred method ...
Frost & Sullivan: 2015 is the year of software defined everything!
Frost & Sullivan predicts digital disruption to be the norm across industries as they look to transform to keep their business relevant amidst the ever-changing technological landscape. The analysts expects that enabling technologies such as low cost sensors, cloud computing, advanced data analytics ...
Appointments & Announcements
SSH Communications Security announced the expansion of its marketing team with the addition of Timi Petersen as chief marketing officer and Max Nyman as vice president of global marketing. Both new hires bring a depth of international experience and marketing expertise to their roles: • Timi Pet ...

Jan 2015 - Digital Marketing Trends & Predictions


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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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