- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 31 December 2015 12:36
The shopping season and 2015 wind down, making it clear that marketing is now omnichannel as customers are hyper-connected. The challenge marketers have to juggle in 2016 is therefore to provide a true omnichannel experience by harnessing data, automation and analytics to deliver contextual, compell ...
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 17 December 2015 12:07
With smart phone penetration and social media usage on the rise, an increasing number of organizations are working closely with system integrators and independent software vendors to implement the omnichannel platform. Their objective is to overcome the existing silo nature of communication channels ...
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 31 December 2015 12:33
Marketing is in flux these days, as a variety of new channels and tactics have to be united in an integrated customer-centric approach to succeed. What comes increasingly to the fore, due to the complex marketing environment and the transition from single-channel to omni-channel strategies, is that ...
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 17 December 2015 11:49
Visa announced the launch of the first Visa Token Service in Asia Pacific with United Overseas Bank (UOB) being the first bank to implement this. The Visa Token Service is a new security technology that replaces sensitive payment account information found on payment cards, such as the 16-digit accou ...
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 31 December 2015 11:47
Due to the omnipresence of mobile devices in modern life, it is no surprise that media consumption has become increasingly multi-layered with many consumers using an additional screen for secondary activities while watching TV, popular especially among millennials and the Generation X.
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 17 December 2015 11:41
According to the specialist recruiter font talent, which surveyed industry professionals across Hong Kong, Malaysia, New Zealand and Singapore, social media remains marketers’ preferred channel to reach out to consumers this Christmas (66%), followed by digital advertising (62%).
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 31 December 2015 11:22
A mobile point-of-sale (mPOS) is a smartphone, tablet or dedicated wireless device that performs the functions of a cash register or electronic point of sale terminal. It is a flexible and cost-effective method to conduct transactions without having to invest in an electronic register or pay someone ...
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 17 December 2015 11:31
Last Mile Fulfilment Asia (LMFAsia), organized by SingEx Exhibitions, will return from 3rd to 4th March 2016 at the Singapore EXPO. Themed “eCommerce Beyond Borders”, the conference and exhibition will be bigger than 2015, with the introduction of four new pavilions, pre-conference activities an ...
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 24 December 2015 12:34
I Probably mentioned a great deal too often this month already, that due to rising customer demands and the increasing desire for free choice of the shopping channel, brands have to step up to the plate. So, let me at least point out that predictive Intelligence can help here.
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 10 December 2015 12:19
Asian eMarketing recently met Trevor Healy, the Executive Chairman of the cloud communications platform provider Nexmo, to talk about his business ventures in the region. Nexmo has won plaudits with its innovative communication Application Program Interfaces (APIs) and Software Development Kits (SDK ...
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 24 December 2015 12:30
For a second time, DigitasLBi has conducted a groundbreaking global survey into the emerging trends of multi-platform shopping. The study aims at uncovering the latest technology trends and consumer habits that are transforming how, where, and why we buy, revealing at the same time that when it come ...
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 10 December 2015 11:00
Creating a personalized and seamless omnichannel experience involves integrating a myriad of people, processes, technology, and data to enable channels to share information close to real time, states Forrester Consulting in its Thought Leadership Paper Mastering Omnichannel B2B Customer Engagement, ...
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 24 December 2015 12:17
According to Google, video plays an even bigger role for sales during the Christmas season, making it the right time to start using the AdWords product TrueView for shopping and shopping ads, which have both been available for advertisers since May 2015 already. During the past few months Google is ...
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 10 December 2015 10:46
If, before the age of digitization, traditional marketing has still been based on the fact to be seen by appropriate target groups in catalogs, on posters and flyers, television or radio advertising, to bring customers into the stationary stores, in the course of time every trader has discovered the ...
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 17 December 2015 14:14
Recently I read an interesting interview on the OnetoOne portal, featuring Nils Hafner, a true expert in customer relationship systems, a professor at the University of Luzern and alumnus of the marketing network MTP.
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 03 December 2015 12:39
Whether desktop, tablet, mobile phone, smart TV, web page, newsletter, social media profile, hotline, printed catalog or live in your store, companies must address their customers personally and competently on all channels. So, it comes in handy that e-Spirit provides us with some useful tips on how ...
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 17 December 2015 12:37
With the rise of NFC, social media and the omnipresent digital devices accompanying our daily life, brands must think omnichannel. Especially since in today’s customer-centric world, being omniscient and involved in making the customer’s experience in a universally satisfying way, is the core. T ...
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 03 December 2015 12:26
According to Adrian De Luca, chief technology officer of Hitachi Data Systems Asia Pacific, enterprises will experience major digital transformation next year as they strive to improve a host of key tech and non-tech functions.
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 17 December 2015 12:23
In a recent global research study, conducted by the Winterberry Group and Global DMA, 80% of the marketers, technologists and service providers, surveyed said that data is crucial to the deployment of their marketing and advertising efforts.
- Written by Augustine
- Category: December 2015 - Omnichannel Marketing
- Thursday, 03 December 2015 11:49
The independent research firm, Forrester, cites Videology as a ‘”leader” among video advertising demand-side platform (DPS) providers and reports that "television capabilities differentiate the video advertising DSP market, as consumer viewing of television and video content continues to diver ...
