Monday Apr 19th

  • Virtual collaboration is becoming an integral part of our working world

    Virtual collaboration is becoming an integral part of our working world

    The office is certainly the meeting place where personal exchange allows projects to progress faster than working alone in one’s own four walls. After all, it is the culture and the mood that promote creative cooperation, innovative ideas, and effective decisions. In other words, innovation needs personal encounters and face-to-face time. Hence, an office infrastructure should be in place that supports this, explaining the trend towards activity-based working right now, which means providing the most suitable work environment for every requirement.

  • Creating unique experiences in digital commerce with new technologies and techniques

    Creating unique experiences in digital commerce with new technologies and techniques

    Digital commerce is becoming an essential part of the new economy and the digital customer journey more important due to COVID-19. Particularly the retail sector has undergone a major change and been catapulted more than expected into the e-commerce world. In future, this will be accompanied by the challenges of mastering the latest technologies and unleashing the creativity of digital retail to use them in the individual customer journey. Hyper-personalization and micro-moment techniques are therefore considered top priorities for brands in the future of digital commerce.

  • Microsoft’s new mixed reality platform for holographic experiences

    Microsoft’s new mixed reality platform for holographic experiences

    The software giant, Microsoft, presents with Microsoft Mesh an application that is supposed to replace video conferences with holo-conferences, where virtual conversation partners appear in life-size. However, the potential range of applications is much broader.

  • When information and answers aren’t readily to hand, customers walk away from purchases

    When information and answers aren’t readily to hand, customers walk away from purchases

    Singapore has a long-standing love affair with shopping. Many of the country’s malls built in the 1970s and 80s were pioneering in their day, and today the island state has more malls per square mile than any other country in the world. Recent years have seen a dramatic shift from in-person shopping to online retail with giants such as Shopee and Lazada becoming household names and COVID-19 lockdowns sending more people to the Internet for their purchases. However, a new report notes that while shoppers are moving increasingly online, many remain unhappy with the level of customer service they receive there.

  • Business transformation poses always a security risk

    Business transformation poses always a security risk

    The sudden and wide-scale transformation to remote and hybrid working changed the digital landscape overnight and introduced heightened risks and new challenges. Well-established procedures were quickly rewritten, best practices rethought, and policies stretched to breaking point.

  • AI-based trigger campaigns efficiently increase the relevance of your dialogue marketing campaigns

    AI-based trigger campaigns efficiently increase the relevance of your dialogue marketing campaigns

    Always offering customers exactly the product they want—ideally at the exact moment when they want it—is what every company is dreaming of.

  • Findings of the 2021 Insider Threat Report

    Findings of the 2021 Insider Threat Report

    As organizations adapt to the new normal, it is important to reflect on what drives the increasing risk of insider threats and how the situation is worsened with more employees working from home than ever before, using new applications and tools, and relying on cloud apps.

  • Continuous 5G evolution for building an engine of all-industry digitalization

    Continuous 5G evolution for building an engine of all-industry digitalization

    Dr. Tong Wen, Huawei Fellow and CTO of Huawei Wireless, emphasized in his keynote speech at the 5G Advanced Summit that 5G must continuously evolve to build an engine of all-industry digitalization so as to satisfy the fast-growing consumer connections and diverse industrial applications.

  • Limelight Networks’ new EdgeFunction improves online experiences

    Limelight Networks’ new EdgeFunction improves online experiences

    Limelight Networks, a leading provider of content delivery network (CDN) and edge cloud services, has launched EdgeFunctions, a new serverless compute service which allows developers to tap into the power of the company’s global network and gives them the flexibility to deploy and run their own code.

  • Trust begins with feeling safe

    Trust begins with feeling safe

    “The events of 2020 have exposed just how critical trust is for consumers and businesses alike. Organizations had to trust their employees to work from home, and consumers had to trust businesses with their information. As a society, we had to trust each other to make the right decisions around health and safety, trust the scientific community to create life-saving vaccines, and trust the government to support us during a time of global economic uncertainty and political upheaval”, Okta explains in its State of Digital Trust report.

  • IDC’s perspective on how to thrive in the next normal with empathy and a digital-first CX approach

    IDC’s perspective on how to thrive in the next normal with empathy and a digital-first CX approach

    One of IDC’s recent report, titled ‘Empathy During the COVID-19 Pandemic: Becoming an Empathetic Enterprise in the Next Normal’, details how the most digitally mature organizations adapted quicker to challenges brought by the COVID-19 pandemic. IDC highlights what organizations must focus on to become empathetic organizations – using technology to provide empathy at scale in areas of customer conversation, customer journey, customer experience, and customer satisfaction.

  • Blockchain and cryptocurrencies will play an important role in the advertising world

    Blockchain and cryptocurrencies will play an important role in the advertising world

    What would you say if you could have 100 percent ownership over your data and you can decide who you give access to? How about if you would be compensated for others accessing your data for their advertisements? Is this ideal world even realistic from a user's point of view?

  • Service Cloud Voice unifies voice calls, digital channels, and CRM data in real-time

    Service Cloud Voice unifies voice calls, digital channels, and CRM data in real-time

    Service Cloud Voice, a new product that will modernize the contact center by embedding telephony inside Salesforce Service Cloud has been launched earlier this year. Service Cloud Voice unifies phone, digital channels, and CRM data in real-time in one centralized console and can be regarded as the contact center of the future — intelligent, unified, and fast.

  • Technology competence is king in times of pandemics

    Technology competence is king in times of pandemics

    Obviously, companies whose management has technological competence can cope better with the corona crisis, as a variety of studies prove. When asked what must-haves for future managers are indispensable, four skills emerged as being crucial: decision-makers should have strategic thinking, leadership qualities, be competent in handling technologies, and understand the market and customers.

This week's highlights

Virtual collaboration is becoming an integral part of our working world

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
The office is certainly the meeting place where personal exchange allows projects to progress faster than working alone in one’s own four walls. After all, it is the culture and the mood that pr
Read more...

‘Hello’ from the augmented world

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
In a recent study, Dr. Philipp A. Rauschnabel, AR researcher at the University of the Federal Armed Forces in Munich (Universität der Bundeswehr München), revealed with his co-authors why pe
Read more...

Nielsen offers marketers accountability for their ad investment

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
Nielsen announced the global launch of Nielsen Market Lift, which is focused on helping marketers maximise their return on investment and move with velocity. The cloud-based campaign measurement tool
Read more...
View More Articles

Previous articles

Trust begins with feeling safe

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
“The events of 2020 have exposed just how critical trust is for consumers and businesses alike. Organizations had to trust their employees to work from home, and consumers had to trust businesse
Read more...

IDC’s predictions toward becoming a trusted enterprise in 2021 and beyond

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
Whilst the COVID-19 pandemic brought new challenges for all organizations trying to deliver secure remote access to employees, there are still many infrastructural issues with regards to how IT securi
Read more...

Business transformation poses always a security risk

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
The sudden and wide-scale transformation to remote and hybrid working changed the digital landscape overnight and introduced heightened risks and new challenges. Well-established procedures were quick
Read more...
View More Articles

Previous month's highlights

Enhance unused potential in the conversational UI

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Every company wants to offer their customers a unique customer experience, which is one of the main reasons why they are increasingly trying to differentiate themselves from the competition with voice assistants or chatbots.

In times of COVID-19, social media communication must be perfectly targeted

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Most people’s lives have drastically changed due to COVID-19: everyone is talking about the coronavirus and how the next few weeks will develop, and many are rightly concerned, miss friends and family. Hence, their use of smartphones, time spent on the laptop, and consequently the time spent on social media platforms, continue to increase rapidly. Even more important is that social media helps to increase people's well-being in times of COVID-19.

Event triggers: push and pull channels

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Relevance is the be-all and end-all, but unfortunately the prerequisites for a customer's receptivity to a particular marketing message can change quickly. Event triggers can be of help here, which are usually events that can be defined as triggers for sending certain marketing messages.

BERT

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

The Google update “BERT” has been rolled out worldwide since the end of 2019. It is a technology that helps the search engine to understand search queries from users even better: in particular, it puts the individual words in a more meaningful context.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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