MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate its mission of connecting marketers with consumers in a manner that is more effective, efficient and trusted.

Sometimes referred to as ‘hybrid reality’, mixed reality (MR) is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time.

The vision of an all-knowing, omni-present intelligent being that forms the backbone of our everyday lives has been portrayed in movies that captivate the imagination of many. Today, that vision is not too far from reality, and we are seeing this at work through artificial intelligence (AI) – from AI-powered voice assistants like Alexa, to helping solve traffic issues, enabling the sequencing of DNA, tackling business problems and transforming industries such as tech, healthcare to logistics and fintech.

PHD announced the launch of Engine, a specialist unit built for automotive brand Volkswagen, which has been designed to capitalize on the volume of anonymous data being generated by consumers researching cars online. The new approach, which will roll out globally in Q4 this year, will ensure Volkswagen can deliver relevant content to consumers as they move through their digital journey to purchasing a vehicle.

Born with the vision of revolutionizing the telco industry by giving power back to customers, the Singapore-based company Circle.Life is the world's first fully digital telco and has become the fastest-growing telco in Singapore since its commercial launch two years ago.

Ooyala, a provider of software and solutions that optimize the production, distribution and monetization of media, just presented its Q1 2018 Global Video Index Report. For more than 10 years the company is at the forefront of shaping the OTT and media workflow revolutions as a leading expert in its field.

In the wake of the recent Facebook scandal, Fysical, that provides a protocol for the transparent and compliant exchange of physical world data on the blockchain, is partnering with the blockchain-backed data platform Streamr to put consumers back in control of their data.

Appier a leading artificial intelligence (AI) company, announced the launch of AIQUA, a proactive marketing automation platform that helps marketers harness the power of AI to preemptively understand and segment their audience, and to engage users with AI-based messages across channels.

Apparently, mobile optimization, the preparation of the corporate website for optimal display on smartphones and tablets, is deemed negligible by many marketing or sales decision makers - in the otherwise often very innovative, industrial companies.

Reuters just unveiled a personalized news app designed to help business professionals make better decisions.

Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.

International research organisation IGD added a new research and insights platform to its roster of services that builds on the company’s existing expertise in the area.

A recent study, presented by the content delivery network and cloud security specialist CDNetworks, revealed a major discrepancy between corporate reality and self-assessment in IT security.

The trending topic in IT, Blockchain, keeps the tech industry currently on its toes, as the distributed, decentralized database of blocks is considered impossible to get hacked: Many different servers verify algorithms for storing and uploading information, besides allowing all users of the network to see all the histories of changes or adjustments to a file or a block. Due to the security of decentralized storage and the elimination of third-party verification of transactions, processes can be automated.