Wednesday Oct 24th

  • Combining marketing, controlling, and IT serve tailor-made offers without asking questions

    Combining marketing, controlling, and IT serve tailor-made offers without asking questions

    What if we could use our customers' complete buying history, including all transaction data, to predict the next most likely purchase for each customer? This information would allow us to conduct individual marketing communications and provide tailor-made offers at the right time to each and every customer without even asking one single question.

  • Challenges to keep an eye on when using videos in email marketing

    Challenges to keep an eye on when using videos in email marketing

    Videos are said to be strong traffic and engagement guarantors in online marketing, especially when used in social media, since posting live videos and short clips is explicitly encouraged and promoted by networks like Facebook where visual content gets a lot of attention.

  • Making a great leap forward in digital transformation with Optimus Ecosystem

    Making a great leap forward in digital transformation with Optimus Ecosystem

    Neural Technologies launched the Optimus Ecosystem, an integrated compilation of solutions spread across the areas of Revenue Management, Digital Integration and Advanced Automation & Analytics that allows to address effectively the challenges associated with digitizing business processes across the enterprise. According to Neural Technology, Optimus Ecosystem is the answer to a successful digital transformation journey.

  • ‘Must-have’-security requirements for enterprise video platforms

    ‘Must-have’-security requirements for enterprise video platforms

    Organizations are increasingly adopting video and live streaming: from how-to guides for customer service, corporate portraits for marketing purposes or employer branding, to live streaming for internal communications and investor relations.

  • How to prevent and ward distributed denial-of-service (DDoS) attacks

    How to prevent and ward distributed denial-of-service (DDoS) attacks

    A recent study, presented by the content delivery network and cloud security specialist CDNetworks, revealed a major discrepancy between corporate reality and self-assessment in IT security.

  • Internet broadcasters can save millions by adding just a few lines of code, Teleport Media reveals

    Internet broadcasters can save millions by adding just a few lines of code, Teleport Media reveals

    A naturally growing audience is a longed-for result for any owner of streaming services. Preferably, the growth is predictable and manageable, otherwise, it can be detrimental when such growth is out of control and leads to unexpected resource drains. Such spikes in demand can downgrade the quality of service, which can result in service interruptions, which in turn diminishes the user experience. Of course, there are solutions on the market which manage media content streams without straining the delivery infrastructure.

  • Making real-time operational decisions in the blink of an eye

    Making real-time operational decisions in the blink of an eye

    Simply having predictive models that suggest what might be done won’t be enough to stay ahead of the competition, Bill Frank states in his article “Let algorithms decide – and act – for your company”, part of the Harvard Business Review “Predictive Analytics in Practice”.

  • Advanced Data Modeling

    Advanced Data Modeling

    Programmatic advertising is currently celebrated and high on marketers’ agenda, taking into consideration that worldwide around 30% of digital media budgets are programmatically invested.

  • Streamr and Fysical partner to reshape human location data market

    Streamr and Fysical partner to reshape human location data market

    In the wake of the recent Facebook scandal, Fysical, that provides a protocol for the transparent and compliant exchange of physical world data on the blockchain, is partnering with the blockchain-backed data platform Streamr to put consumers back in control of their data.

  • AppNexus expands inventory quality initiative and introduces Guaranteed Views

    AppNexus expands inventory quality initiative and introduces Guaranteed Views

    AppNexus just announced a partnership with the cybersecurity company White Ops to shut down the flow of advertising dollars to cybercriminals. AppNexus adopts White Ops’ technology layer to power pre-bid fraud prevention across the AppNexus Marketplace and extend its in-house Inventory Quality team’s focus to include advanced research on emerging challenges like hate speech and “fake news” and formats like video and native.

  • SEGURU: The world’s first safeware application

    SEGURU: The world’s first safeware application

    Ralph Echemendia, better known by his alter ego “The Ethical Hacker,” just announced at Money 20/20, Europe’s largest FinTech event in Amsterdam, the launch of SEGURU, an application created to provide the most secure approach towards a safer digital experience for individuals across the world.

  • EY and Microsoft launch blockchain solution for content rights and royalties’ management

    EY and Microsoft launch blockchain solution for content rights and royalties’ management

    Ernest & Young (EY) and Microsoft launched a blockchain solution for content rights and royalties’ management that aims to streamline costly and time-consuming processes significantly involved. Their solution has been designed to serve any industry where intellectual property or assets are licensed to other parties and where the creators are paid royalties based on royalty agreements.

  • Customer Data Platform (CDP) - key to customer-centric marketing

    Customer Data Platform (CDP) - key to customer-centric marketing

    A Customer Data Platform (CDP) stores first-party data and enables single customer views on customers and touchpoint contacts.

  • Facebook’s Privacy Policy still seems to be illegitimate

    Facebook’s Privacy Policy still seems to be illegitimate

    Just last week, the GDPR came into force, but privacy advocates immediately got down to work to put the law to the test by getting granular on Facebook, including its subsidiaries Instagram and WhatsApp.

This week's highlights

The emotional decision frameworks of Personas are good for automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing
As commonly known, personas are the basis for the right classification of customers in online shops to consequently deliver appropriate campaigns and offers. Generally, five to ten archetypes of buyer
Read more...

Why customer focus is becoming more important

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Importance of customer-centricity continues to grow explosively in the digital worldThere is general agreement on the importance of customer relations for the creation of value and the success of co
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Automated lead management optimizes marketing and sales - easy and fast

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Today, most shoppers are researching information on the internet - even in the business-to-business (B2B) context. Around 90% of all B2B purchases are already influenced by the website of the provider
Read more...
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Previous articles

Blockchain technology – trendsetter and transformer

Category: September 2018 - Marketing Analytics, Automation & Attribution
The trending topic in IT, Blockchain, keeps the tech industry currently on its toes, as the distributed, decentralized database of blocks is considered impossible to get hacked: Many different servers
Read more...

With the acquisition of Marketo, Adobe expands its B2B impact

Category: September 2018 - Marketing Analytics, Automation & Attribution
As you probably already heard, Adobe entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. For the grand sum of $4.75 billion, Marketo
Read more...

Marketers struggle with consumer-first approach, survey reveals

Category: September 2018 - Marketing Analytics, Automation & Attribution
In a worldwide call for better respect for consumer privacy and relevant advertising experiences, a new report from MediaMath shows that although the majority of marketers understands the commercial i
Read more...
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Previous month's highlights

Accelerated Mobile Pages (AMP)

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Accelerated Mobile Pages (AMP) first appeared to web users in February 2016, when Google began to show the AMP versions of webpages in mobile search results: AMP pages are published on the open web and can be displayed in most current browsers. When a standard webpage has an AMP counterpart, a link to the AMP page is usually placed in an HTML tag in the source code of the standard page. Because most AMP pages are easily discoverable by web crawlers, third parties such as search engines and other referring websites can choose to link to the AMP version of a webpage instead of the standard version.

Technology that raises the bar in the conversational application world

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

“The next mainstream computing platform may not be bots, AR, or VR, but rather voice-based computing”, Alexandre Linares, Founder of Alpine.AI believes and points out that it is estimated that there will be 24.5 million voice-first devices shipped this year, which will lead to a total device footprint of 33 million devices in circulation.

UX and SEO make an unbeatable team

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

The days when websites were optimized for search engines only and flooded with keywords are long gone. The focus is now on the user and his individual needs and experiences, but the need for a target group-oriented approach is still challenging for many marketers.

Google Assistant: Ready to help and spy on you wherever possible

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

EU regulators just sentenced Google to pay a record-breaking €4.3 billion ($5 billion) fine for Android antitrust violations, in their attempt to force the tech giant to stop the ‘illegal tying of Google’s search and browser apps”.

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Utility at heart of Reuters latest news app

Category: August 2018 - Predictive Algorithms & Native Ads

IDG launched its new service platform IGD Asia

Category: August 2018 - Predictive Algorithms & Native Ads

CMO Perspective: A Paradigm Shift in How Marketers Use Their Data to Expand Influence

Category: August 2018 - Predictive Algorithms & Native Ads

Engrossing the thought on Native Advertising

Category: August 2018 - Predictive Algorithms & Native Ads

Adobe’s Experience Business campaign in Asia showcases extended analytics products

Category: August 2018 - Predictive Algorithms & Native Ads

If knowledge is power, then predictive analytics promises the ultimate knowledge

Category: August 2018 - Predictive Algorithms & Native Ads

Interconnectedness makes the difference in marketing’s future

Category: August 2018 - Predictive Algorithms & Native Ads

Predictive Model Markup Language (PMML)

Category: August 2018 - Predictive Algorithms & Native Ads
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