Friday Sep 25th

  • Social media trends during COVID-19 and what this means for brands in Asia

    Social media trends during COVID-19 and what this means for brands in Asia

    Following Social Media Day this 30 June, ADA explores how usage and consumption of social media have gone through the roof to reach a ‘new normal’.

    Through a deep analysis of social media trends across nine countries in South and Southeast Asia, we have identified four key findings around the uptake of social media and what this means for brands.

  • Competitive advantage of cybersecurity often still undervalued

    Competitive advantage of cybersecurity often still undervalued

    In times of increasing digitization and a steadily growing threat from cyberattacks, stable IT security is an important prerequisite for a functioning and growing business. Unfortunately, studies show that this insight has not yet reached all managing directors and board members, instead their concern is:

  • AnyMind Group to cover startup cost for influencers to create their own branded merchandise

    AnyMind Group to cover startup cost for influencers to create their own branded merchandise

    AnyMind Group announced that it will cover the startup cost for social media influencers to create their own branded merchandise, besides providing further details of its direct-to-consumer business line, AnyMind D2C for Influencers.

  • Top megatrends of the 2020s: technology and responsible investing

    Top megatrends of the 2020s: technology and responsible investing

    According to deVere Group’s chief executive and founder, Nigel Green, technology, and responsible investing will “inevitably be the top two megatrends” of the next decade.  The bold, unambiguous message from one of the world’s largest independent financial advisory organizations, is clearly looking ahead to the post-pandemic era and gradual economic recovery.

  • Thycotic deploys advanced machine learning to control dangerous applications on endpoints

    Thycotic deploys advanced machine learning to control dangerous applications on endpoints

    Thycotic, a provider of cloud-ready Privileged Access Management (PAM) solutions for more than 10,000 organizations worldwide released Privilege Manager 10.8 which uses advanced machine learning capabilities to better assist IT teams in securing employee workstations and servers. The company makes enterprise-grade privilege management accessible for everyone by eliminating dependency on overly complex security tools and prioritizing productivity, flexibility, and control.

  • Sentryc stops product piracy on the internet

    Sentryc stops product piracy on the internet

    Every year, brand abuse and product piracy result in losses of billions in e-commerce. The start-up Sentryc wants to change this by using AI to scan the Internet and remove plagiarism almost automatically.

    The young technology company, founded in 2019 and headquartered in Berlin, offers companies a unique digital solution with its proprietary brand protection software that can be used to detect and stop product piracy and brand abuse on online marketplaces. The expert provides customers with a cloud solution that searches websites for products, identifies and documents potential counterfeits, to then report them automatically for deletion.

  • New research reveals the top drivers of brand trust in Singapore following COVID-19

    New research reveals the top drivers of brand trust in Singapore following COVID-19

    As Singaporean businesses continue to navigate restrictions caused by the circuit breaker measures, new research released today from Qualtrics outlines the biggest drivers of brand trust in this new normal, and how consumers want to be engaged with. Findings from the study provide a framework helping brands build and keep trust and confidence at this uncertain time through effective and meaningful actions.

  • Impact of digital transformation on marcoms’ everyday life

    Impact of digital transformation on marcoms’ everyday life

    Like hardly any other topic, the digital transformation is currently shaping public discussion in the communications industry, but operationally it has barely reached the marketing, PR, and social media departments, yet. Only a minority is currently using future technologies, such as artificial intelligence (AI), blockchain or mixed reality (MR). This is now confirmed by an international survey of 155 communication managers, designed and carried out by the Macromedia University of Applied Sciences in cooperation with the PR agency cocodibu. The so-called “Values & Visions 2030” study is planned to be conducted on a regular basis in the future with different focuses.

  • Gojek’s marketing campaigns are people-based and purpose-driven

    Gojek’s marketing campaigns are people-based and purpose-driven

    When brands, like Gojek, allow their costumers and the broader public to participate, something big happens: a close emotional connection with the brand and deep loyalty for a personalized experience arise, as people become a partner of the brand vision and co-creator of a common idea.

  • LinkedIn’s virtual events solution

    LinkedIn’s virtual events solution

    Making new connections and contacts face-to-face got more challenging in times of COVID-19, but the current situation at least made us aware of new opportunities that exist in the digital space: technology that helps us reaching out to others virtually, without the barriers of capacity, time or distance.

  • The concept of “corporate purpose” requires rethinking of the economy

    The concept of “corporate purpose” requires rethinking of the economy

    Our value system is changing in times of corona. Issues such as responsibility, sustainability, and fairness are in the public eye and rapidly increasing in importance: big problems of the world have reached our society as a whole, as the ‘Fridays for Future” or “Black Lives Matter” movements prove.

  • NLP and conversational analytics focus on customers' needs, perspectives, and behavior

    NLP and conversational analytics focus on customers' needs, perspectives, and behavior

    As a result of digitization, companies from all industries have more data than ever at their disposal: about their customers' needs, perspectives, and behaviors. The challenge is to use modern technologies such as Natural Language Processing (NLP) and conversational analytics, together with artificial intelligence (AI) and machine learning (ML), to raise and evaluate this wealth of data in order to design a customer journey with a consistently positive experience, i.e. make data-based decisions regarding its content offerings, identify trends, monitor the progress of campaigns or detect mood swings at an early stage. Conversations with customers are compared with their actual behavior to derive strategies for the target groups and to see the customer experience from the perspective of the customer.

  • Adobe released the first real-time barometer of the digital economy

    Adobe released the first real-time barometer of the digital economy

    The digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality. More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better understand trends and predict changes across industries and countries becomes even more critical.

  • Frost & Sullivan’s call to gear up for future risks

    Frost & Sullivan’s call to gear up for future risks

    Frost & Sullivan’s recent analysis, Global Future Risks—Future-proofing Your Strategies, 2030, provides a compelling analysis that will help stakeholders understand the impact of future risks through the short, medium and long terms, and equip them to act on clear growth opportunities.

This week's highlights

Billions of users threatened by IT leaks on messenger or manipulations when using social media

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
I was watching The Social Dilemma on Netflix earlier this month and highly recommend it. The quintessence of the film is that today’s technology that connects us also monetizes us - or even cont
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Not all data is created equal

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
In marketing, data is divided into first, second, and third-party data, based on their origin. Third party data, which currently still is the basis for dominant forms of advertising, such as programma
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What needs to be considered in terms of data protection when cooperating with freelancers

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
Hiring freelancers has many advantages for companies: they do not have to pay social security contributions for them, they can be used flexibly, are often specialized in a certain subject area and can
Read more...
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Previous articles

Every crisis can be mastered

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
It is said for years that in 2020 vision-driven, future-oriented plans would be experienced and new growth markets be conquered. We wanted to be ideally positioned this year, mastering the next decade
Read more...

How and especially why do human beings select or decide against a product or service?

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
According to neuroscientists up to 70%-95% of all people make decisions unconsciously and give themselves then a “logical explanation” for their choice within fractions of a second. That&r
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Digital ads move further towards a future that offers more privacy

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
Privacy is core to the work at Google as well as the company’s vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling confid
Read more...
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Previous month's highlights

Being one step ahead thanks to 5G technology

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

Often, high-quality live streams only run reliably in wired networks and providers and consumers can only dream of a smooth live transmission on mobile devices. Limitations and price concerns often lead to disappointments. The more excited companies should be about the early introduction of area-wide 5G technology that offers revolutionary possibilities in communication. 5G networks transmit information faster, regardless of cable connections and providers. The technology provides the necessary bandwidth, reduces latency and connection breaks, enables the delivery of streams with up to 8K via mobile Internet and thus ensures more independence on all sides. For communicators and marketers, 5G means that they can provide their target groups with exciting video content in convincing quality, affecting several areas:

Surge in streaming during COVID-19 circuit breaker as Singaporeans turn to online video for communication, news, entertainment, exercise and more

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

The COVID-19 pandemic is impacting lives across the globe, forcing people to change how they work, learn, stay informed, exercise, connect with one another and access entertainment options. Streaming is at the forefront of this new normal with Singaporeans now engaging with online video for an average of four hours and 47 minutes every day. One of the highest video consumption rates globally, according to a new global “How Video is Changing the World” report from Limelight Networks Inc., that exposes the new ways online video supports our daily activities during and after the pandemic.

TikTok: short video campaigns prosper among the young

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

Until 2018, TikTok was known as Musical.ly, a Chinese video portal for lip synchronization of music videos. With TikTok, users can watch, record, and edit videos from 12 seconds to 5 minutes. Special effects or filters can also be added, which should make the clip stand out from the others.

Criteria that amount to a good explanatory video

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

Fifteen years ago, on April 23, 2005, the first video, only 18 seconds long, was uploaded to YouTube. Two years later, the first explanatory videos were published, and today a billion explanatory videos are watched worldwide every day on YouTube alone. No wonder that videos are by now responsible for around 80% of global data traffic.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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