The mobile data and analytics company App Annie launched earlier this year App Annie Pulse app that has been designed to put data-driven insights in the hands of busy executives, whose time is of the essence.

The sharp rise in the use of mobile devices not only has an impact on online retail but offers local retail new opportunities with location-based advertising. But in times of huge amount of data available, it is more important than ever to properly analyze information before using it for marketing activities to achieve the desired effect. Only when an advertisement is relevant - that means sent at the right time, with the right content to the right person - a positive impact can be achieved. If the relevance-oriented approach is not considered, there is a risk that users will ignore the advertising or even be negatively influenced by it.

Location intelligence is defined as the capacity to organize and understand complex data by using geographic relationships. In other words, we talk about location intelligence when an organization manages to bring together business intelligence (BI) and geographic analysis to discover powerful new insights. And indeed, the primary benefit of location intelligence is comprehensive analytics, not just the ability to see where something happens or exists.

Cold calling is no longer popular with buyers these days, which is why marketers are increasingly relying on Account Based Marketing (ABM).

The idea of designing creative advertising banners, captivating headlines, and trying to receive as many likes as possible for social media postings is increasingly giving way to a tough, data-driven mentality in marketing. “If you can't measure it, you can't improve it”, the management guru Peter Drucker once said. And indeed, the shift in the customer journey and the associated development towards digital marketing channels brought with it a decisive factor – measurability! Marketing has changed, and it will continue to change, but what does that mean for required job skills in marketing?

According to Kantar’s recently published media reactions report, marketers plan to increase their spending in online video ads, social media newsfeed ads, brand effectiveness research and digital behavioral measurement. This has led brands across APAC dealing with more discerning, divisive, and digitalized consumers in a more fragmented media and ecommerce ecosystem.

With the future of work being now and being digital, businesses need to build an intelligent workplace – one where employees can develop and communicate content internally and with customers in a highly automated and responsive way. This enables business growth, improves employee experience, and facilitates business continuity.

While the trend of remote working continues, Forrester Consulting, together with Adobe, have researched on the common challenges facing organizations and how they can accelerate their transition towards becoming intelligent digital workplaces.

The importance of communities is growing steadily, which is why more and more brands are trying to activate their power, and have an impact on our view of influencer marketing: In future, decision-makers should no longer ask themselves: "Which person is the right one for me", but rather "In which community do I want to take place and which person can help me?"

Social media intelligence company Circus Social has rebranded as Radarr as it evolves to cater to an ever-increasing demand for predictive digital insights in Asia.

There is no question that with the outbreak of the global pandemic, a lot has changed in marketing as reflected in consumer behavior, including the introduction of digital offerings. This has led many experts to question how customer engagement will evolve in 2021. Well, the following trend forecast can be helpful to answer this question:

Signalize, powered by etracker, is one of the first providers worldwide to deliver a solution for push notifications across all channels: website, app, and wallet push.

Even if chats are worth their weight in gold for customer contact, they make up only a part of the communication options as it is, for instance, often more practical to simply communicate via video.

A new poll by MIT Technology Review Insights, in association with Palo Alto Networks, uncovers the complex challenges Asia-Pacific companies face in securing networks and systems for remote workers in the post-pandemic era.

A study by the German Ruhr-Universität Bochum and the American North Carolina State University, performed the first large-scale analysis of Alexa Skills. Skills are Alexa’s versions of apps, that are used via voice-commands and can be loaded onto the Amazon voice assistant. The study group’s examination revealed that this could bring not only advantages, but security risks and data protection problems for users, too.