Sunday Mar 07th

  • CPaaS simplifies real-time communication

    CPaaS simplifies real-time communication

    CPaaS is a cloud-based platform that enables companies to use program interfaces (APIs) to quickly and easily integrate extended real-time communication functions such as voice, video and messaging into their existing systems without having to build a separate backend. This enables companies to integrate new functions such as chatbots, service agents and contact centers into their business applications with minimal effort.

  • Mapp Cloud innovates for even more efficiency

    Mapp Cloud innovates for even more efficiency

    Mapp, the international provider of insight-led customer engagement, is rolling out a major product update to its Mapp Cloud marketing platform. Eleven new functionalities showcase substantial innovations in mobile push and comprehensive enhancements to the data export capabilities in the customer analytics solution Mapp Intelligence. The product updates are designed to help customers operate more effectively and efficiently in their cross-channel strategy, relying on one centralized data source.

  • Privileged accounts remain a popular gateway for hackers

    Privileged accounts remain a popular gateway for hackers

    Privileged accounts, such as local admin and service accounts, exist everywhere in multiple places throughout an organization, and trying to manually discover and manage them is virtually impossible. That’s why Thycotic recommends automating privileged account discovery on a continuous basis so that you can see what you need to protect and what security controls should be in place.

  • Speech recognition with artificial intelligence

    Speech recognition with artificial intelligence

    Due to voice assistants that are used in customer service, such as Siri or Alexa and “talking robots”, the topic of speech recognition is currently highly topical. Voice assistants learn to decipher the core of a customer’s message, so that the customer does not have to learn which commands to use to get to the goal, which sounds easier than it is, considering that dialects, synonyms or paraphrases have to be learned by the bot first.

  • In times of COVID-19, social media communication must be perfectly targeted

    In times of COVID-19, social media communication must be perfectly targeted

    Most people’s lives have drastically changed due to COVID-19: everyone is talking about the coronavirus and how the next few weeks will develop, and many are rightly concerned, miss friends and family. Hence, their use of smartphones, time spent on the laptop, and consequently the time spent on social media platforms, continue to increase rapidly. Even more important is that social media helps to increase people's well-being in times of COVID-19.

  • Customer experience’s road to success

    Customer experience’s road to success

    CX has long since become one of the decisive differentiating features of top companies, which explains why every provider wants to push CX projects forward at full speed. According to Gartner, more than 80% of executives believe that in the not-too-distant future, they will compete based on CX alone, rather than price. In the context of the growing importance of artificial intelligence (AI), predictions like these suggest that there will be an enormous need for experience experts in C-level management for the following reasons:

  • AI will give birth to the intelligent experience economy

    AI will give birth to the intelligent experience economy

    Nothing is more frustrating or boring than a product, service or trip that doesn't meet the customer's expectations, don’t you think? Innovative companies and service providers are therefore increasingly relying on providing outstanding customer experience to remain on top and to avoid the downward price spiral. Whoever wants to remain competitive must recognize, understand, and quickly respond to constantly changing customer requirements - including a high experience factor - and be at the same time inexpensive, since the competitor is just a click away.

  • Growing security risks to drive APAC managed security services revenue to US$17bn in 2024

    Growing security risks to drive APAC managed security services revenue to US$17bn in 2024

    Growing security risks and incidents of ransomware have been forcing enterprises across the Asia-Pacific (APAC) region to search for trusted and competent security services providers. Against this backdrop, managed security services (MSS) revenue in the region is estimated to reach US$17bn in 2024, according to the data and analytics company GlobalData.

  • Introducing Google Workspace and new features to keep you safe online

    Introducing Google Workspace and new features to keep you safe online

    For more than a decade, Google is building products to help people transform the way they work. “Now, work itself is transforming in unprecedented ways”, Javier Soltero, VP and GM, Google Workspace states in his blog. “Amidst this transformation, time is more fragmented—split between work and personal responsibilities—and human connections are more difficult than ever to establish and maintain”, he explains.

  • MadTech

    MadTech

    David M. Raab was the one who coined the term MadTech in 2015, which stands for marketing, advertising, and technology. It well represents the current scenario of marketing and advertising technology intertwining itself with data.

  • How to analyze the Core Web Vitals for your website

    How to analyze the Core Web Vitals for your website

    Mid of 2020, Google released new key figures for measuring user experience, which will become a new ranking factor next year as part of the page experience and thus elementary for SEO.

  • When information and answers aren’t readily to hand, customers walk away from purchases

    When information and answers aren’t readily to hand, customers walk away from purchases

    Singapore has a long-standing love affair with shopping. Many of the country’s malls built in the 1970s and 80s were pioneering in their day, and today the island state has more malls per square mile than any other country in the world. Recent years have seen a dramatic shift from in-person shopping to online retail with giants such as Shopee and Lazada becoming household names and COVID-19 lockdowns sending more people to the Internet for their purchases. However, a new report notes that while shoppers are moving increasingly online, many remain unhappy with the level of customer service they receive there.

  • Using intelligent voice and text agents at enterprise level with Cognigy.AI

    Using intelligent voice and text agents at enterprise level with Cognigy.AI

    Cognigy.AI, a leading global customer service automation provider, has secured investment from Global Brain, one of the largest venture capital companies in Japan, that accelerates its international growth path and consolidates its position as a leading provider of an AI-based platform for the automation of customer service.

  • With the help of AI, proposals can write themselves

    With the help of AI, proposals can write themselves

    Writing proposals is an essential task for everyone in business. To make their life easier and to help them in managing their job scope, a new feature has been added to Offorte, namely doing the job for you.

This week's highlights

Half of global citizens risk missing out on governments' digital services boom due to privacy concerns, EY survey warns

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
Governments pushing ahead with increased online services run the risk of alienating large numbers of their citizens due to concerns around data privacy, according to How can digital government connect
Read more...

The pursuit of privacy in the digital age

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
So far, many players in online marketing have benefited in Wild West style from the lack of a clear regulation for the setting of cookies or the collection of personal data. To get to know the website
Read more...

Clubhouse hype suppresses privacy concerns

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
Clubhouse is currently the most downloaded program in Apple's App Store. The entrance fee is personal data. The provider records all comments and, in many cases, transfers address book entries from th
Read more...
View More Articles

Previous articles

ADA launches new MarTech-as-a-Service offering across Asia Pacific

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
ADA, a data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions is launching a new Marketing Technology (MarTech) service across A
Read more...

Blockchain and cryptocurrencies will play an important role in the advertising world

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
What would you say if you could have 100 percent ownership over your data and you can decide who you give access to? How about if you would be compensated for others accessing your data for their adve
Read more...

Continuous 5G evolution for building an engine of all-industry digitalization

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
Dr. Tong Wen, Huawei Fellow and CTO of Huawei Wireless, emphasized in his keynote speech at the 5G Advanced Summit that 5G must continuously evolve to build an engine of all-industry digitalization so
Read more...
View More Articles

Previous month's highlights

AI is growing exponentially, turning markets inside out

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning

Most managers already agree that artificial intelligence (AI) will change the world, but as soon as people talk about the use of AI in their own company, there is often an embarrassing silence.

AI trends that will shape 2021

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning

Artificial intelligence is and will remain a hot topic and continue influencing the IT world. IntraFind, a specialist in AI, highlights three trends for text-focused AI and natural language processing (NLP) that will play an important role.

Boon and bane of AI endeavors

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning

The use of Artificial Intelligence (AI) must be advanced responsibly and develop new value-added potential for the benefit of society. That’s why the General Data Protection Regulation (GDPR) comes into play since data is the key ingredient for AI applications. The GDPR impacts any law globally in terms of creating a more regulated data market and especially Article 22 should be looked at since it generally restricts automated decision making and profiling.

Characteristics of a responsible AI

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning

More and more companies are relying on Artificial Intelligence (AI) when it comes to their offers, since the algorithms suggest products and services, breathe life into chatbots and translate texts.

View More Articles

LATEST EMAGS

PREVIOUS EMAGS

VMWare APAC

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg