For the last 30 years, Cisco has been powering the internet, keeping the world connected to what matters most. Networks have evolved to detect and react to issues to maintain performance and reliability. The next logical step is for networks to predict problems before they happen, something that has been difficult until now.

OneAd, a Taiwan-based video marketing technology company, announced a partnership with global visual marketing SaaS company, Wootag, to integrate Wootag’s visual interactivity solution into OneAd’s in-stream advertising platform SuperView. This enables advertisers to drive more interactive and in-visual engagement from understanding audience’s preference, developing actionable insights to increase the conversion rate through in-stream advertising.

Attention is a precious commodity in our information-rich world. With over 1.88 billion websites offering a wealth of content, people have become increasingly discerning in selecting content they wish to consume and how they spend their most valuable asset. As attention spans narrow, standing out in a crowded digital space and acquiring consumer attention continue to be an ongoing challenge for brands and advertisers.

Many people use adblockers as they find ads just annoying, they don't want to be disturbed while surfing online, or are afraid of infecting their computer with malware through ads. Thus, the advertising industry must look for alternative business models.

In October last year, FACT-Finder acquired Loop54, the Swedish market leader for smart personalization technology in eCommerce and Next Generation Blixt brings now the technologies together, providing its users with the best of both worlds – search and personalization.

Kantar just revealed the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards.

As companies have more and more customer information at their disposal, they can quite easily design and carry out their marketing activities in a data-driven manner. Advertisers no longer have to shoot at sparrows with cannons and spend a lot of money on large-scale campaigns, at the end of which only a fraction of the people reached become buyers. Instead, extensive amounts of data, in combination with modern technologies, enable targeted investments with high precision. Companies can replace gut feelings with well-founded information and not only use their budgets more efficiently, but also significantly increase the conversion rate.

In a recently published report, the Internet Corporation for Assigned Names and Numbers (ICANN) indicated that the global sum of DNS abuse dropped in "absolute terms and normalized rates" over the last four years, from October 2017 to January 2022. Globally, in January 2022, less than one percent of domain names were reported to pose potential threats to users.

The buzzwords AI and machine learning are on everyone's lips these days, especially in marketing, but are often wrongly used as synonyms. In fact, only about one in five marketers know the differences between the two terms.

In March of this year, Google announced the shutdown date of the widely used analysis tool Universal Analytics for July 1, 2023. That said, any data you wish to access for future review and analysis should be available outside of Google Analytics as soon as possible since from this day onwards no more data will flow into Google Analytics dashboards. Not to mention that Google has only specified a period of "at least six months" for access to data previously processed in Google Analytics, which means after this time, data can no longer be viewed, analyzed, or exported in Google Analytics.

Data-savvy marketers have access to numerous valuable insights about their customers that can monitor their performance closely and identify data-driven potential for improvement. Marketing departments that don't engage in data-driven analytics run the risk of being overtaken by the competition and failing to meet consumer expectations.

The APWG's new Phishing Activity Trends Report reveals that the number of phishing attacks has tripled from early 2020. APWG observed 316,747 phishing attacks in December 2021, which is the highest number since APWG start in 2004.

According to the latest release of IDC's Worldwide Big Data and Analytics (BDA) Spending Guide, spending on BDA solutions will grow by 19% in the Asia Pacific region in 2022 and will rise 1.6 times to $53.3 billion by 2025. Enterprises' evolving need to gain operational efficiency and operational resilience is driving investments. Building operational resilience stems from providing a real-time response to external market disruptions such as the pandemic, supply chain vulnerabilities, or rapidly evolving customer needs.

It’s projected that, by 2025, there will be a total of 291.2 million digital buyers in the United States. It is further reported that, also by 2025, more than ten percent of all retail sales in America is expected to be generated via mobile commerce.