Tuesday May 30th

  • Cisco technology can predict network issues before they happen

    Cisco technology can predict network issues before they happen

    For the last 30 years, Cisco has been powering the internet, keeping the world connected to what matters most. Networks have evolved to detect and react to issues to maintain performance and reliability. The next logical step is for networks to predict problems before they happen, something that has been difficult until now.

  • Extensive interactivity in in-stream advertising with OneAd and Wootag

    Extensive interactivity in in-stream advertising with OneAd and Wootag

    OneAd, a Taiwan-based video marketing technology company, announced a partnership with global visual marketing SaaS company, Wootag, to integrate Wootag’s visual interactivity solution into OneAd’s in-stream advertising platform SuperView. This enables advertisers to drive more interactive and in-visual engagement from understanding audience’s preference, developing actionable insights to increase the conversion rate through in-stream advertising.

  • Innovative solution unlocks interactive experiences for stronger audience engagement

    Innovative solution unlocks interactive experiences for stronger audience engagement

    Attention is a precious commodity in our information-rich world. With over 1.88 billion websites offering a wealth of content, people have become increasingly discerning in selecting content they wish to consume and how they spend their most valuable asset. As attention spans narrow, standing out in a crowded digital space and acquiring consumer attention continue to be an ongoing challenge for brands and advertisers.

  • Advertising industry must look for alternative business models due to adblockers

    Advertising industry must look for alternative business models due to adblockers

    Many people use adblockers as they find ads just annoying, they don't want to be disturbed while surfing online, or are afraid of infecting their computer with malware through ads. Thus, the advertising industry must look for alternative business models.

  • FACT-Finder's "Next Generation Blixt" combines search and personalization par excellence

    FACT-Finder's "Next Generation Blixt" combines search and personalization par excellence

    In October last year, FACT-Finder acquired Loop54, the Swedish market leader for smart personalization technology in eCommerce and Next Generation Blixt brings now the technologies together, providing its users with the best of both worlds – search and personalization.

  • Kantar reveals the most creatively effective digital ads in Southeast Asia

    Kantar reveals the most creatively effective digital ads in Southeast Asia

    Kantar just revealed the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards.

  • The road to data-driven marketing is easier than you think

    The road to data-driven marketing is easier than you think

    As companies have more and more customer information at their disposal, they can quite easily design and carry out their marketing activities in a data-driven manner. Advertisers no longer have to shoot at sparrows with cannons and spend a lot of money on large-scale campaigns, at the end of which only a fraction of the people reached become buyers. Instead, extensive amounts of data, in combination with modern technologies, enable targeted investments with high precision. Companies can replace gut feelings with well-founded information and not only use their budgets more efficiently, but also significantly increase the conversion rate.

  • ICANN reports DNS abuse is trending downward globally

    ICANN reports DNS abuse is trending downward globally

    In a recently published report, the Internet Corporation for Assigned Names and Numbers (ICANN) indicated that the global sum of DNS abuse dropped in "absolute terms and normalized rates" over the last four years, from October 2017 to January 2022. Globally, in January 2022, less than one percent of domain names were reported to pose potential threats to users.

  • Artificial Intelligence (AI) vs Machine Learning (ML)

    Artificial Intelligence (AI) vs Machine Learning (ML)

    The buzzwords AI and machine learning are on everyone's lips these days, especially in marketing, but are often wrongly used as synonyms. In fact, only about one in five marketers know the differences between the two terms.

  • Attention: the end of Google Analytics is just around the corner

    Attention: the end of Google Analytics is just around the corner

    In March of this year, Google announced the shutdown date of the widely used analysis tool Universal Analytics for July 1, 2023. That said, any data you wish to access for future review and analysis should be available outside of Google Analytics as soon as possible since from this day onwards no more data will flow into Google Analytics dashboards. Not to mention that Google has only specified a period of "at least six months" for access to data previously processed in Google Analytics, which means after this time, data can no longer be viewed, analyzed, or exported in Google Analytics.

  • Improving marketing performance thanks to increasing digitization

    Improving marketing performance thanks to increasing digitization

    Data-savvy marketers have access to numerous valuable insights about their customers that can monitor their performance closely and identify data-driven potential for improvement. Marketing departments that don't engage in data-driven analytics run the risk of being overtaken by the competition and failing to meet consumer expectations.

  • Spike in ransomware attacks

    Spike in ransomware attacks

    The APWG's new Phishing Activity Trends Report reveals that the number of phishing attacks has tripled from early 2020. APWG observed 316,747 phishing attacks in December 2021, which is the highest number since APWG start in 2004.

  • IDC’s big data and analytics spending guide

    IDC’s big data and analytics spending guide

    According to the latest release of IDC's Worldwide Big Data and Analytics (BDA) Spending Guide, spending on BDA solutions will grow by 19% in the Asia Pacific region in 2022 and will rise 1.6 times to $53.3 billion by 2025. Enterprises' evolving need to gain operational efficiency and operational resilience is driving investments. Building operational resilience stems from providing a real-time response to external market disruptions such as the pandemic, supply chain vulnerabilities, or rapidly evolving customer needs.

  • Interview: Inventor of Game Changing AI Tech Shoring Up e-Retail Shopping Security

    Interview: Inventor of Game Changing AI Tech Shoring Up e-Retail Shopping Security

    It’s projected that, by 2025, there will be a total of 291.2 million digital buyers in the United States. It is further reported that, also by 2025, more than ten percent of all retail sales in America is expected to be generated via mobile commerce.

This week's highlights

New Apps, New Data, and New Resilience: Huawei Proposes Ways of Evolving Storage in the Yottabyte Era

Category: Jan–Mar 2023 - Digital Media Trends & Predictions
The Innovative Data Infrastructure Forum (IDI Forum) 2023, revolving around the theme of "New Apps ∙ New Data ∙ New Resilience," took place on May 23 in Munich, Germany. The Forum brings together
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Meltwater delivers the future of media, social and consumer intelligence through OpenAI models and advanced algorithms

Category: Jan–Mar 2023 - Digital Media Trends & Predictions
Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence by analyzing ~1 billion pieces of content each day and transforming them into vital ins
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Microsoft Cyber Signals report highlights spike in cybercriminal activity around business email compromise

Category: Jan–Mar 2023 - Digital Media Trends & Predictions
Microsoft has released its fourth edition of Cyber Signals, highlighting a surge in cybercriminal activity around business email compromise (BEC), the common tactics employed by BEC operators, and how
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Previous articles

Envisioning a world with zero e-waste

Category: December 2022 - Email Marketing: Loyalty & Transactions
We like to close the year with some encouraging positive news by presenting local tech group PC Dreams, that just launched myhalo, a holistic and integrated platform to upcycle, trade-in, repair, and
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Email marketing tips for e-commerce

Category: December 2022 - Email Marketing: Loyalty & Transactions
Email marketing’s strength is in attracting, nurturing and converting ideal prospects, says Digital Agency Network, backing it up with a slew of research data including:
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Avoid the common pitfalls of choosing an email marketing platform by asking the right questions

Category: December 2022 - Email Marketing: Loyalty & Transactions
When choosing email marketing software, it is crucial to follow the motto "strategy first, technology second" so that the procedure does not lead to a technological dead end. Therefore, define in adva
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Previous month's highlights

Opportunities for strategic call tracking in the customer journey

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Marketers spend thousands of dollars annually on their web presence, and other landing and campaign pages, to get their products and services visible in the digital space. But that's not all. These sites only add value to the company if the relevant visitors actually see the content and, in that way, bring traffic.

Investments in CXM pay off

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

The effort required for customer experience management (CXM) is usually manageable and not too difficult to plan, especially when you consider that programs to avoid churn or to win back dropouts, let alone to acquire new customers, are significantly more complex and inefficient.

How to choose the right omnichannel solution

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Omnichannel trade is developing just as rapidly as service solutions: click & collect, click & reserve or ship-from-store are springing up like mushrooms and giving retailers hope for great sales success. But what sounds good at first often harbors unpleasant surprises.

Baozun expands presence in Southeast Asia to enable regional e-commerce growth

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Baozun Inc., a leading e-commerce service partner that helps brands execute their e-commerce strategies in China, announced its new regional headquarters in Singapore, as it seeks to drive e-commerce innovation and bring a competitive advantage to brands in Southeast Asia (SEA).

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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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