Sunday Aug 14th

  • With artificial intelligence into a new age of automation

    With artificial intelligence into a new age of automation

    Artificial intelligence (AI) and machine learning arrived in industrial production a long time ago – at least in theory. In any case, it is undisputed that AI-based automation solutions will be the big topic in the coming years. However, the question arises as to how quickly the immense potential of this technology can be tapped for the producing industry.

  • Consumers want personalization without disclosing data

    Consumers want personalization without disclosing data

    Customers expect personalization in every single interaction with a brand. At the same time, they don't trust companies to keep their personal information safe and handle it responsibly. Companies everywhere face this dilemma, as a new study shows.

  • Study reveals 506% ROI with the OutSystems High-Performance Low-Code Platform

    Study reveals 506% ROI with the OutSystems High-Performance Low-Code Platform

    OutSystems, a leader in high-performance low-code development, announced the results of the new Total Economic Impact™ of OutSystems, a commissioned study from Forrester Consulting on behalf of OutSystems.

    Founded in 2001, with the mission to give every organization the power to innovate through software, OutSystems gives technology leaders and developers the tools to rapidly build and deploy their own business-critical applications.

    The study reports that the OutSystems high-performance low-code platform delivered a 506% return on investment over three years. These findings come on the heels of the Forrester Wave™: Low-Code Development Platforms for Professional Developers, Q2 2021 report recognizing OutSystems as a leader in low-code development platforms and the "developers' choice" platform.

    "Companies of all sizes need to deliver business critical apps with tight developer resources and are increasingly turning to low-code application development methods to meet their goals – but not all low-code is created equally," said Paulo Rosado, CEO of OutSystems. "It's time for organizations to finally experience the radical productivity, power and speed required to crush their backlog and deliver the software they need to succeed. This new research uncovers the power of OutSystems high-performance low-code development."

    The Total Economic Impact™ of OutSystems examined the benefits achieved by four enterprise organizations that previously relied on traditional frameworks for software development before deploying OutSystems. While OutSystems serves companies of all sizes and industries, the study calculated the financial benefits based on a composite organization, which represents the value achieved by the organizations Forrester interviewed.

    Overall, the study found significant quantifiable cost savings when comparing the time and expense of creating and maintaining internal custom software development versus deploying the OutSystems platform. In fact, the study showed that OutSystems improved developer productivity by enabling teams to deliver more applications with the same number of developers and deliver applications in a shorter time frame.

    Customer findings also revealed that OutSystems simplifies the ongoing maintenance: a director of software engineering and technology initiatives at a pharmaceutical company noted that OutSystems projects were 25% to 50% less expensive than comparable prior projects, while a director of custom development projects at a manufacturer reported a 2x development time savings in the first year.

    Companies also noted that quantifiable benefits are achieved through greater corporate agility, improved security, and fewer bugs from higher-quality code. The full study can be download here.

    By MediaBUZZ

  • Third place for AI in WalkMe.com’s survey on which digital technologies arouse the highest investment interest

    Third place for AI in WalkMe.com’s survey on which digital technologies arouse the highest investment interest

    WalkMe.com wanted to find out which countries are investing the most in digital technologies and which technologies are of most interest to business owners. Hence, the company analyzed the 2021-22 Digital Future Index to determine which countries are investing the most in Artificial Intelligence, Immersive Tech, Blockchain (Distributed Ledger Technologies), and Internet of Things. A total of 125 variables were used to calculate the countries investing most including each country’s size and population.

  • No password in the world is 100% secure

    No password in the world is 100% secure

    The majority of IT security incidents affecting personal or business data can be traced back to weak or compromised passwords, despite the fact that the measures to secure passwords and credentials have been tightened over the years. New technologies for securely managing passwords are always coming into the market and experts always have new tips on hand on how to increase password protection.

  • WARC releases "Anatomy of Effectiveness: 2022 Updated Edition"

    WARC releases "Anatomy of Effectiveness: 2022 Updated Edition"

    In 2019, WARC, the global authority on marketing effectiveness, launched the highly successful Anatomy of Effectiveness report at Cannes Lions. Three years on, an updated edition is released at this year’s Festival, to give brand marketers, advertising agencies and media owners a fresh perspective on the five key building blocks of effective marketing.

  • The legal framework for search engine privacy is not solid

    The legal framework for search engine privacy is not solid

    When we talk about search engine privacy concerns, we think of user data that is collected by search engines, but we don't know for what purposes and to whom it goes. Privacy concerns can come in the form of user profiling and personalization to ensure more targeted advertising or improved search quality.

  • Increasing demands call for new ways of performance

    Increasing demands call for new ways of performance

    Data-driven marketing is a hot topic, as is the automation of marketing activities based on it, because the range of applications is constantly expanding and improving.

  • Adopt ZTNA 2.0 — Zero Trust with Zero Exceptions

    Adopt ZTNA 2.0 — Zero Trust with Zero Exceptions

    Palo Alto Networks, the global cybersecurity leader, urged the industry to move to Zero Trust Network Access 2.0 (ZTNA 2.0) – the foundation for a new era of secure access.

  • Bonsey Jaden and Cue Group introduce a data-driven solution to transform the retail game

    Bonsey Jaden and Cue Group introduce a data-driven solution to transform the retail game

    Following the announcement of the partnership last year, Bonsey Jaden and CUE Group are introducing innovative, data-driven technology primed for the retail industry that delivers a deeper understanding of consumer practices with real-time analytics, at all levels of operations and marketing.

  • Regional Research Report on “Attitudes in Asia”

    Regional Research Report on “Attitudes in Asia”

    The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing a digital disruption spurred on by the migration of users from offline to online with the new stay-at-home paradigm.

  • GBC.AI announces its cutting-edge Web3 security product “Wallet Guardian”

    GBC.AI announces its cutting-edge Web3 security product “Wallet Guardian”

    GBC.AI, provider of cutting-edge proprietary artificial intelligence (AI) smart-blockchain technology, has announced its new Web3 security product, Wallet Guardian.

  • AnyMind Group moves into conversational commerce space with the launch of AnyChat

    AnyMind Group moves into conversational commerce space with the launch of AnyChat

    AnyMind Group, an end-to-end commerce enablement company, announced the public launch of its conversational commerce platform, AnyChat, to help businesses digitize online customer experience and customer support which was limited traditionally to retail assistants in brick-and-mortar retail stores.

  • South Korea's first Cyber Fusion Center and MSSP/MDR sharing community

    South Korea's first Cyber Fusion Center and MSSP/MDR sharing community

    Cyware, the industry's leading provider of the technology platform to build Cyber Fusion Centers for Enterprises and MSSPs/MDRs, and threat intelligence sharing for ISACs, ISAOs, CERTs, and others has announced a partnership with PAGO Networks, a South Korean MDR provider and value-added distributor, for building South Korea's first cyber fusion center for tackling advanced cyber threats for customers and a collective defense community for Korean organizations.

This week's highlights

Metaverse powers the next generation of eCommerce

Category: August 2022 - Immersive Technologies in Marketing
According to Gartner, a quarter of the population will spend at least an hour a day in the Metaverse for work, education, shopping, social media, and entertainment by 2026. The Metaverse is, so to spe
Read more...

What exactly is the metaverse?

Category: August 2022 - Immersive Technologies in Marketing
From augmentation to simulation, from external (environment) to intimate (personal), metaverses can involve an individual's virtual identity, digital realities, interwoven with the real world, accordi
Read more...

Reboots statistical revelations on cyber threats in Asia

Category: August 2022 - Immersive Technologies in Marketing
According to the latest study by Reboot Digital PR Services, which reveals the least cyber-secure countries to work from, Singapore is surprisingly amongst the least-secure Asian countries to work fro
Read more...
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Previous articles

The State of Measurement in Fashion, Luxury & Beauty 2022 Report

Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
Understanding brand performance relies on considering all strategic channels and voices used in campaigns across different markets: examining from a cross-voice, cross-channel, and cross-activation ap
Read more...

Online communication should be needs-oriented to remain relevant for search queries

Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
Users no longer search the Internet for information using just keywords, but rather complex questions that sometimes require interpretation. In response, search engines are now focusing on website con
Read more...

The legal framework for search engine privacy is not solid

Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
When we talk about search engine privacy concerns, we think of user data that is collected by search engines, but we don't know for what purposes and to whom it goes. Privacy concerns can come in the
Read more...
View More Articles

Previous month's highlights

How the MITRE ATT&CK framework has revolutionized cyber-security

Category: May 2022 - Security & Data Privacy in Marketing

The MITRE ATT&CK framework is a knowledge base of adversary tactics, techniques, and procedures (TTPs). These TTP’s are based on real-world observations, used by various threat actors, which have been made globally accessible to be used as the foundation for threat models and methodologies. Since its official release in May 2015, the framework has been talked about intensively in all industries. However, its use is often still underestimated, and many security teams are still playing catch up in updating their defenses.

Risk managers fear social media more than cyber attacks

Category: May 2022 - Security & Data Privacy in Marketing

According to a recent study, corporate communications managers consider social media one of the biggest business risks, ahead of privacy and cyber threats, extreme weather conditions or supply chain problems.

SML launches its first RFID technology center in Hong Kong

Category: May 2022 - Security & Data Privacy in Marketing

SML Group, a worldwide leader in digital identification technology and solutions provider, announced the launch of its Technology Innovation Development Center (TIDC), a first-in-Hong Kong Radio Frequency Identification (RFID) inlay R&D center and production hub.

Never trust, always verify

Category: May 2022 - Security & Data Privacy in Marketing

No one is trusted and authentication is required for all access when speaking of the "Zero Trust" security model. In today's new world of work, which is fraught with dangers in terms of data and system security, this model is becoming increasingly important.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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