Saturday Feb 16th

  • Digital advertising and ad fraud predictions for 2019

    Digital advertising and ad fraud predictions for 2019

    Mobile channels have become more compelling to the perpetrators of ad fraud, since mobile accounts for an increasing proportion of digital ad spend. But, while there are many strategies and solutions available to mitigate the impacts of ad fraud, separating the capabilities from the spin can be difficult, which is why TrafficGuard provides some thoughts and predictions on ad fraud prevention:

  • Limitations of the Customer Journey and how to tackle them

    Limitations of the Customer Journey and how to tackle them

    The concept of the customer journey is very demanding, since it requires a consistent orientation to the digital transformation, both in terms of the processes depicted and the organizational structures. Furthermore, a powerful technical foundation is essential, or if the solution is to run in the cloud, the alignment of IT to cloud computing – e.g. with integrated virtualization.

  • Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

    Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

    One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating and orchestrating IT operations. It includes an updated user interface, improved scaling and the ability to run Ansible Tower on Red Hat OpenShift Container Platform, Red Hat’s enterprise-grade Kubernetes container application platform.

  • Blockchain technology – trendsetter and transformer

    Blockchain technology – trendsetter and transformer

    The trending topic in IT, Blockchain, keeps the tech industry currently on its toes, as the distributed, decentralized database of blocks is considered impossible to get hacked: Many different servers verify algorithms for storing and uploading information, besides allowing all users of the network to see all the histories of changes or adjustments to a file or a block. Due to the security of decentralized storage and the elimination of third-party verification of transactions, processes can be automated.

  • The success factors of a personalized customer journey

    The success factors of a personalized customer journey

    Today’s challenge is no longer the availability of information but its abundance, bringing us the marketing issues we are dealing with now for decades. In all this noise, it is not only harder than ever to be found by customers, making things worse is the fact that the average attention span of today's media users has slipped below that of a goldfish.

  • Strategic priorities plus tech and media challenges for the year ahead

    Strategic priorities plus tech and media challenges for the year ahead

    WARC, the global authority on advertising and media effectiveness, released Marketer's Toolkit 2019, an annual report outlining companies’ priorities and the challenges brands are facing in the year ahead. The report is centred on a survey of more than 800 senior marketing and advertising professionals from around the world and takes an in-depth look at strategic priorities, technology and media challenges, besides covering interviews with nine leading marketers, as well as examples, best practice guidance and a round-up of what this all means for brands, media owners and agencies.

  • How to find the perfect marketing agency

    How to find the perfect marketing agency

    Navigating a business successfully through the ever-changing digital marketing world is a huge challenge for many decision makers, especially when resources are tight. Co-operations with experienced and competent digital partners are indispensable and the selection of the optimal service provider is crucial for further growth and positioning in the market. A wrong decision can not only quickly blow up the budget, but also damage the brand image. That’s why you should be aware of the most important parameters for a selection.

  • The Customer Journey is a matter for the boss

    The Customer Journey is a matter for the boss

    When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and perspectives. Evidently, the enterprise around the customer journey in the daily business routine is initiated and managed by individual departments, such as marketing, sales, IT or service. As a result, despite considerable initial success, the creation of positive customer experiences, or winning of more new customers, often falter due to insufficient internal support of such projects. So, how can that be prevented?

  • RTB House’s multi-layer brand safety mechanism has natural language processing at its core

    RTB House’s multi-layer brand safety mechanism has natural language processing at its core

    RTB House has adapted its multi-layer brand safety mechanisms to tailor itself for each brand’s policies.

  • Coalition for Better Ads expands its standards worldwide to improve consumer experience online

    Coalition for Better Ads expands its standards worldwide to improve consumer experience online

    The Coalition for Better Ads announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers.

  • To ensure growth, you will need to be disruptive

    To ensure growth, you will need to be disruptive

    Every year, Kantar Millward Brown calculates the brand values of more than 2,000 international brands, which are listed in the global database BrandZ. A recent analysis shows that less than 10% of these brands increased their value between 2014 and 2017.

  • Customer-Experience-myths you shouldn’t fall for

    Customer-Experience-myths you shouldn’t fall for

    According to a study of the consulting firm Bain & Company, 80% of CEOs are convinced to offer their customers an excellent Customer Experience (CX), however only 8% of their customers felt the same way, which describes the dilemma.

  • Meltwater’s tips on how to supercharge holiday sales through social media

    Meltwater’s tips on how to supercharge holiday sales through social media

    A new report from Meltwater, titled E-commerce in SEA: Supercharging Holiday Sales Through Social Media, analyzed consumer sentiment during the year-end shopping period last year to help ecommerce companies better reach their audiences.

  • Successful CX Management – step by step

    Successful CX Management – step by step

    The Customer Experience (CX) Management - in other words, the measurement and control of customer experiences - becomes a decisive factor in a company's success in times of increasingly competitive market conditions. Traditional measurement methods for customer loyalty and customer behavior, such as the Net Promoter Score or the conversion model, fall far short simply because they neither do all the relevant touchpoints nor sufficiently consider the customer's perspective and expectations. That’s why the IT service provider adesso recommends a more comprehensive approach that takes into account the following parameters:

This week's highlights

Programmatic advertising - where is it heading?

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
The immense reach, the widely propagated ease of ad booking, and the ability to accurately define target audiences are just a few of the factors that persuade many advertisers to bet their marketing b
Read more...

Selected social media KPIs for performance measurement

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Some social media key performance indicators (KPIs) only relate to individual social media platforms while others have overall significance. Therefore, as with almost any social media target, the ques
Read more...

Peculiarities of influencer marketing in B2B

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
The terms influencer marketing and influencer relations, as well as their opportunities for corporate communication, have been discussed for around ten years now. Essentially, it is about how opinion
Read more...
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Previous articles

IDC’s Top10 predictions regarding impact analytics and AI initiatives in Asia Pacific

Category: January 2019 - Digital Business Trends Predictions
IDC unveiled its top 10 predictions to impact analytics and artificial intelligence initiatives of Asia Pacific excluding Japan (APEJ) organizations through 2023.
Read more...

Social media channels you should invest in this year

Category: January 2019 - Digital Business Trends Predictions
We are surfing, chatting, posting and commenting virtually on a regular basis: in fact, the amount of time users spend daily on social networks like Facebook, Instagram and Co. is growing faster than
Read more...

Closed ecosystems are creating significant problems for advertisers and publishers

Category: January 2019 - Digital Business Trends Predictions
The way large online platforms, such as Google, Apple, Facebook, Amazon (GAFAs), restrict advertisers from using their data on the platforms is called “walled gardens”. In lieu thereof, ar
Read more...
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Previous month's highlights

Asian Magento websites at high risk from hackers due to simple security oversight

Category: November 2018 - Email Marketing & E-Commerce

According to the latest security web scans and analysis performed on 7,800 Asian Magento websites, carried out by Foregenix, 78% are at high risk from hackers due to simple security oversight. -Incredible number, considering that we are talking about the most popular e-commerce platform globally. At least the figures fell sharply to around 40% for Magento 2 websites.

Lazada partners Korean intellectual property regulator to protect brands and consumers

Category: November 2018 - Email Marketing & E-Commerce

Lazada, has signed a Memorandum of Understanding (MOU) with South Korea’s intellectual property regulator, Korea Intellectual Property Protection Agency (KOIPA), to set up a framework that will safeguard the intellectual property rights of Korean brands, and curb illicit trading on the eCommerce platform.

Fraud in e-commerce

Category: November 2018 - Email Marketing & E-Commerce

There is hardly an online shop that has not fallen for at least one of the fancy tricks of a cheater’s line and suffered consequently financial loss. One way to reliably detect fraud is classic identification. This helps online shops to distinguish real people with honest buying and paying intentions from fraudsters.

Adobe holiday shopping predictions

Category: November 2018 - Email Marketing & E-Commerce

We just started to imagine what artificial intelligence (AI) can do to transform the experience for both marketers and consumers with its impressive versatility. Adobe just released its online shopping predictions for the 2018 holiday season, Retail Unwrapped, making use of its artificial intelligence and machine learning framework, to identify retail insights from trillions of data points that flow through Adobe Analytics and Magento Commerce Cloud, part of Adobe Experience Cloud.

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The Customer Journey is a matter for the boss

Category: December 2018 - Customer Experience & Customer Journey

Welcome to the age of Customer-Experience (CX) contests

Category: December 2018 - Customer Experience & Customer Journey

Passing the major Customer Journey challenges with flying colors

Category: December 2018 - Customer Experience & Customer Journey

Hootsuite celebrates 10 years of industry-leading innovation and customer success

Category: December 2018 - Customer Experience & Customer Journey

A distinguished Customer Journey requires a continuously connected CX

Category: December 2018 - Customer Experience & Customer Journey

Vodafone Business puts customers and tangible business outcomes at its core

Category: December 2018 - Customer Experience & Customer Journey

In Quality We Trust!

Category: December 2018 - Customer Experience & Customer Journey

Digital customer journey

Category: December 2018 - Customer Experience & Customer Journey

Customer-Experience-myths you shouldn’t fall for

Category: December 2018 - Customer Experience & Customer Journey

Limitations of the Customer Journey and how to tackle them

Category: December 2018 - Customer Experience & Customer Journey
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