Tuesday Jan 23rd

Latest News

  • The basics for effective Amazon SEO

    The basics for effective Amazon SEO

    Whoever wants to sell on the Internet can’t ignore Amazon, as it has long overtaken Google when it comes to product search. The huge shop-in-shop-portal is simply known and used by almost everyone.

  • Email Marketing’s Top Trends in 2018

    Email Marketing’s Top Trends in 2018

    Do you know which marketing strategies you should consider next year? In what direction email marketing trends are heading? Well, start to get informed, not only because 2017 is coming to an end and heralding the time of the year when marketing departments are working harder than ever to boost the year-end business.

  • Tableau’s Hyper data engine technology brings analytical performance to the next level

    Tableau’s Hyper data engine technology brings analytical performance to the next level

    Tableau Software, the leader in visual analytics, announced the roll out of Hyper, the new data engine technology included within Tableau 10.5. With Hyper's ability to slice and dice massive volumes of data in seconds, customers will see up to 5X faster query speed and up to 3X faster extract creation speed, providing faster insights for even larger data sets and giving organizations the ability to scale their analysis to more people.

  • CtrlShift and iPinYou join forces to provide global brands access to Chinese audiences

    CtrlShift and iPinYou join forces to provide global brands access to Chinese audiences

    CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies access to Chinese audiences. This will be done via an integration of iPinYou’s automated media buying technology platform with The Hub, CtrlShift’s flagship media management and buying application.

  • Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges

    Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges

    Hitachi, Ltd. just launched Hitachi Vantara, a new business entity to leverage the broad portfolio of innovation, development and experience from across Hitachi Group companies to deliver data-driven solutions for commercial and industrial enterprises. This new company will unify the operations of Hitachi Data Systems, Hitachi Insight Group and Pentaho into a single integrated business as Hitachi Vantara to capitalize on Hitachi’s social innovation capability in both operational technologies (OT) and information technologies (IT).

  • Benefits of cloud infrastructure vital for competitiveness

    Benefits of cloud infrastructure vital for competitiveness

    The proportion of businesses in Asia Pacific reaping the rewards of embracing cloud infrastructure services has increased significantly in the last quarter, according to a global survey of 1,610 IT professionals, conducted by Oracle. Oracle Cloud Infrastructure, which is managed, hosted, and supported by Oracle, provides organizations with tools they need to migrate, build, and run production, business-critical applications in the cloud. Oracle's fast infrastructure services offer comprehensive control and the versatility to run both traditional and cloud-native workloads, with predictable savings.

  • Wearable Tech: A growing payment opportunity

    Wearable Tech: A growing payment opportunity

    The Smart Payment Association (SPA) just launches an interesting white paper that explores wearable tech from a payments perspective, analyzes the current market and evaluates the wearable industry’s future prospects.

  • Frost & Sullivan celebrated Asia Pacific’s leading ICT firms at annual ICT Awards

    Frost & Sullivan celebrated Asia Pacific’s leading ICT firms at annual ICT Awards


    Yesterday, Frost & Sullivan hosted again its annual Asia Pacific ICT Awards to celebrate companies that have consistently excelled in their business segments and recognizes their leadership efforts in advancing the sector to the next level.

  • Six marketing trends we’ll see in 2018

    Six marketing trends we’ll see in 2018

    Do you know the story of the three blind men who meet up with an elephant? Each man feels a single part of the elephant—the trunk, the side or the tail—and as a result has only a partial idea of what the animal is. Marketing today is in a similar situation. Each group understands their part of the elephant, but few have a holistic view. Many also lack a “single source of truth” for their marketing performance. This makes it nearly impossible to understand which marketing and advertising initiatives drive desired business outcomes. Even worse, when marketers can’t get an accurate and holistic view of customers and prospects traversing multiple channels, devices and touchpoints, they can’t accurately measure the value of each experience, or how well they are directing their consumers toward a desired action.

  • Delayed payment options will give not only online conversion a boost

    Delayed payment options will give not only online conversion a boost

    With an increasing number of clothing & footwear retailers offering delayed payment options in an attempt to drive conversion, retailers who offer ‘try before you buy’ options - and are well placed to cope with processing returned goods - will be most likely to make the service a success, according to GlobalData, a leading data and analytics company.

  • Seeking opportunity in a ‘Robopocalypse’

    Seeking opportunity in a ‘Robopocalypse’

    We’ve heard it all before. Robots ‒ those elusive job munchers ‒ are making their way to an office near you. And the message is clear: they are smarter than you, they are cheaper than you, and they won’t vie for the corner office… like you. If it’s not YouTube, it’s our friends at TED who splatter our screens with stats and remind us to stay afraid, very afraid of the imminent robopocalypse. After all, it’s not just the postmen and snow ploughers and plumbers who face the dirge; the professionals in white coats and collars have reason to steady their knees when pit against the innovative power and pace of artificial intelligence.

  • The basics for successful email marketing

    The basics for successful email marketing

    The newsletter is still the marketing tool with the best cost-benefit factor. No wonder then that email marketing remains one of the most popular digital marketing methods. Company newsletters clearly offer many options for customer loyalty and increased sales, if a clear strategy is in place that considers unique KPIs.

  • Symantec Data Loss Prevention 15 integrates with tagging, encryption and access management to secure regulated and sensitive data wherever it goes

    Symantec Data Loss Prevention 15 integrates with tagging, encryption and access management to secure regulated and sensitive data wherever it goes

    The cyber security leader Symantec Corp. just released its Data Loss Prevention (DLP) version 15, that provides increased data protection automation and product integration to strengthen the Information Centric Security solution. These major enhancements arrange for a greater ability to discover, monitor and protect sensitive or regulated data even in unmanaged environments.

  • What does Facebook have to do with infrastructure? Everything, it would seem!

    What does Facebook have to do with infrastructure? Everything, it would seem!

    Today, everyone knows that an idea isn’t a good one until it ‘trends’. Last year, the City of Sydney’s Zero Waste marketing campaign featured the creation of an outdoor vinyl sticker campaign that made use of clever situational placement and optical illusions to highlight the problem of dumping household waste throughout the city. Designed for city dwellers to interact with, each piece was customized to its environment to amuse and educate people about the city’s free pickup service. One of the installations was a giant stack of household waste on the side of a building that increased in size every week for three weeks. As a by-product, the hashtag #freepickup and bookafreepickup.com site shot to stardom as people snapped and shared photos of themselves with old fridges, washing machines and the like in odd, but memorable, locations such as the middle of a cycle path. The result, the City claims, was “a virtual doubling of the number of calls to the free pickup service within a week of installation”.

This week's highlights

In 2018, the digital world must adapt to new developments

Category: January 2018 - Trends and Predictions
Kantar Millward Brown recently analyzed the world's most important digital media trends of the new year. According to the market research and consulting firm, a new distribution of advertising budgets
Read more...

Marketing teams must evolve in 2018 to get their act together

Category: January 2018 - Trends and Predictions
When talking about technology, a lot has changed in the marketing industry in recent years, but structures and teams have largely remained the same. Hence, it is believed that 2018 is the year in whic
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Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: January 2018 - Trends and Predictions
According to Getty Images’ 2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undo
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E-commerce trends that will impact 2018 with a vengeance

Category: January 2018 - Trends and Predictions
E-commerce is one of the world's largest growth markets that is growing every year by more than 20%. By 2020, sales are expected to flourish to over US$4 trillion, nearly doubling the status quo. Who
Read more...

MicroStrategy unveils holistic map for organizations to build an ‘Intelligent Enterprise’

Category: January 2018 - Trends and Predictions
MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, unveiled a map for the Intelligent Enterprise at its annual user conference, MicroStrategy World
Read more...
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Previous articles

Office workers in SEA are among the most receptive to AI, and use technology to overcome challenges to productivity and efficiency

Category: December 2017 - Digital Commerce & Customer Experience
Adobe released new research revealing that almost 50 percent of office workers in Southeast Asia (SEA) rate access to technology above perks like food and slick office design. "The Future of Work
Read more...

Technology trends that no retailer should neglect

Category: December 2017 - Digital Commerce & Customer Experience
How to deal with Amazon Dash, customized content, cross-device user experience, and convergence of sales channels? In a retail business world that’s clearly characterized and dominated by rising
Read more...

Stay alert when purchasing via smartphone and tablet

Category: December 2017 - Digital Commerce & Customer Experience
The Christmas business is in full swing. Therefore we are sounding a note of caution to all those using their smartphone or tablet for doing their shopping.
Read more...

Commerce marketing ecosystem important to deliver seamless shopping experiences

Category: December 2017 - Digital Commerce & Customer Experience
Criteo unveiled findings from two third-party studies, which highlight the pressing need for retailers and brands to organize and apply data at scale to understand shoppers, reach them, and inspire th
Read more...

53% of Singaporean shoppers are seeking the help of chatbots for holiday shopping

Category: December 2017 - Digital Commerce & Customer Experience
Bot-powered commerce is on a tipping point in Singapore according to the new SAP Hybris Singapore Christmas Shopper Survey 2017.
Read more...
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Previous month's highlights

MediaMath bolsters antifraud suite with ads.txt to ensure legitimate publisher inventory

Category: October 2017 - Programmatic & Native Advertising

MediaMath announced an aggressive rollout of the IAB’s “ads.txt” initiative across its entire supply footprint throughout MediaMath’s Curated Market, the company’s guaranteed brand-safe, fraud-free premium media offering, within which the company will only buy over authorized paths from publishers who have an ads.txt file in place.

Choosing people over process = tomorrow’s take on performance

Category: October 2017 - Programmatic & Native Advertising

It’s Friday night. The city’s finest restaurant is bathed in candlelight, while a couple clinks to ten years and sips on overpriced champagne. This evening was long awaited; the prospect of some adult conversation was worth the logistical gymnastics required to get the kids babysat. One partner looks into the other’s eyes, lingers lovingly over the pregnant pause and then launches the opening statement as planned: “Honey, thanks for joining me for your annual performance review. I’ve been looking forward to examining how you’ve gone over the past 12 months.”

AI fuels the CX strategies of today’s global top brands

Category: October 2017 - Programmatic & Native Advertising

A new report from MIT Technology Review, called Getting to Iconic, reveals that iconic firms are more likely to recognize that automated AI tools are most effective when they supplement and extend the capabilities of their customer support team, rather than replace human investment.

Native advertising

Category: October 2017 - Programmatic & Native Advertising

Material in an online publication, which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product, is called native advertising. Be it an article or video, native advertising is produced by a marketer with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff.

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Don’t underestimate your granny when it comes to Google

Category: November 2017 - Email Marketing and Integrative Lead Management

Adobe and Microsoft unveiled the next milestone in their strategic partnership

Category: November 2017 - Email Marketing and Integrative Lead Management

The basics for successful email marketing

Category: November 2017 - Email Marketing and Integrative Lead Management

Email Marketing’s Top Trends in 2018

Category: November 2017 - Email Marketing and Integrative Lead Management

Modern lead management must pay heed to new benchmarks

Category: November 2017 - Email Marketing and Integrative Lead Management

Seeking opportunity in a ‘Robopocalypse’

Category: November 2017 - Email Marketing and Integrative Lead Management

Havas Media released Millennial Codes that reveal how Millennials think, feel and act

Category: November 2017 - Email Marketing and Integrative Lead Management

How contemporary lead management works

Category: November 2017 - Email Marketing and Integrative Lead Management

Asia's IoT optimism and adoption outstrips the global average as IoT deploys at scale

Category: November 2017 - Email Marketing and Integrative Lead Management

Emails for the Smartphone done right

Category: November 2017 - Email Marketing and Integrative Lead Management
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