Sunday Jun 20th

  • Keeping tabs on influencer marketing developments

    Keeping tabs on influencer marketing developments

    During the first lockdown, 40% of the partnerships between influencers and brands involved nano and micro influencers, i.e., those with a rather small community (maximum 50,000 followers), because they reply to almost all messages, emails, and comments and thus, maintain a close bond with their fans. This in turn increases their engagement rate, which is why advertisers are increasingly interested in these profiles. Although they don't reach an audience of millions, these influencers seem knowledgeable, trustworthy, and friendly at the same time. Often, they have a profile that optimally fits the target groups of the brands where they provide valuable feedback on the latest products.

  • Stay away from unsafe messenger services

    Stay away from unsafe messenger services

    Even if it is convenient and everyone already seems to be using it, WhatsApp should never be used for communication in companies, as the app from Facebook does not even meet the most basic data protection standards.

  • Digital content revenue to exceed $432 billion globally by 2026, driven by emerging subscription models

    Digital content revenue to exceed $432 billion globally by 2026, driven by emerging subscription models

    A new study from Juniper Research reveals that the total market value of digital content will reach $432 billion by 2026, rising from $211 billion in 2021. This represents a growth of 105% over the next 5 years. This value considers pay-per-download revenue, in app content spend, subscription revenue and ad spend over digital content.

  • Creating the next-generation digital interaction with emerging and immersive technologies

    Creating the next-generation digital interaction with emerging and immersive technologies

    Hiverlab, a trusted VR/AR company in Singapore, is driving digital transformation with emerging technologies to redefine human interactions for an innovative and inclusive world.

  • The pursuit of privacy in the digital age

    The pursuit of privacy in the digital age

    So far, many players in online marketing have benefited in Wild West style from the lack of a clear regulation for the setting of cookies or the collection of personal data. To get to know the website visitor better, incredible amounts of data were collected, triggering a littering of the digital channels with ads, spam, bots, and cookies.

  • Artificial Intelligence and Marketing Automation in Marketing

    Artificial Intelligence and Marketing Automation in Marketing

    Artificial Intelligence (AI) and Marketing Automation (MA) are two advanced tools that allow marketers to automate and optimize tasks across the whole marketing spectrum.

  • Linking geo-based customer information with CRM can be the key to success

    Linking geo-based customer information with CRM can be the key to success

    In today's digitized world, consumers are bombarded every day with a huge amount of information, but only a fraction of it is consciously perceived. Only those who really know their target groups and bring the right products to the right region(s) can best meet the demand and ensure high response rates for advertising measures.

  • About the role of trust in online advertising without cookies

    About the role of trust in online advertising without cookies

    Marketers who want to continue to rely on personalized online advertising will have to find a replacement for “third party cookies”, which are supported by fewer and fewer browsers. First-party data, however, is becoming more and more important.

  • AI charged with Iris.ai: faster and better research

    AI charged with Iris.ai: faster and better research

    Iris.ai, a start-up headquartered in Norway, specialized in AI tools and applications to allow humans to make sense of and use all scientific knowledge the world has to offer; hence, it is particularly suitable for interdisciplinary projects where the combination of knowledge from across a range of research fields will be vital to the project’s success.

  • Blockchain and cryptocurrencies will play an important role in the advertising world

    Blockchain and cryptocurrencies will play an important role in the advertising world

    What would you say if you could have 100 percent ownership over your data and you can decide who you give access to? How about if you would be compensated for others accessing your data for their advertisements? Is this ideal world even realistic from a user's point of view?

  • Cision buys Brandwatch and scales up social media business

    Cision buys Brandwatch and scales up social media business

    Cision is closing on its acquisition of digital consumer intelligence company Brandwatch, enhancing social media analysis across its offerings.

    “Uniting our companies will bring more innovation, more comprehensive data and more real-time insights to our customers,” said Abel Clark, CEO of Cision. “Our investments in data science and AI will help marketers, communicators and researchers better understand conversations taking place on digital channels worldwide and apply those insights to deliver better outcomes for their business.”

    The deal pairs Cision’s long-time leadership in media intelligence with Brandwatch’s AI and machine learning technology and deep social listening.

    As the deal closes, Cision is also combining the innovation power of Brandwatch and Falcon.io, a Cision company known for its strong social media management capabilities. Falcon.io is an industry leader in social media suites and offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics, and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform.

    The integrated social business will be a 1,000-person social media powerhouse with a mission to deliver exciting new capabilities in this fast-evolving space, including Brandwatch’s patent-pending AI Search soon. The Brandwatch app is also available in the Cision Communications Cloud with Brandwatch’s full social data and analytics along with the millions of news sources Cision monitors.

    With instant access to real-time and historical conversations online, the app makes it easy for organizations to stay on top of what is being said about their brand, products, industry, and competitors, and better engage their target audience with insights from data that is often difficult to track.

    “We have the opportunity to create an extraordinary company that is seen by our customers as critical to their overall business success,” said Giles Palmer, CEO of Brandwatch. “That is an exciting thing to be part of and I’m looking forward to joining the Cision team and making it happen over the coming months and years.”

    As a global leader in PR, marketing and social media management technology and intelligence, Cision continues moves forward even stronger in their approach to help organizations identify, connect, and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions.

    By MediaBUZZ

  • AnyMind Group enhances mobile capabilities for mobile and web publishers

    AnyMind Group enhances mobile capabilities for mobile and web publishers

    AnyMind Group announced the launch of a suite of features on its publisher platform, AnyManager, to help mobile and web publishers to tap on the continued growth of mobile usage. The features center around helping web publishers leverage on progressive web applications infrastructure, and for native mobile app publishers to gain more insights from their app store data.

  • Majority of CEOs believe global economic growth will improve in 2021

    Majority of CEOs believe global economic growth will improve in 2021

    One year after COVID-19 was declared a pandemic, CEOs are voicing record levels of optimism in the global economic recovery, with 76% of global business leaders predicting that economic growth will improve in 2021.

  • Micro-moments’ impact on decision making and marketing

    Micro-moments’ impact on decision making and marketing

    In 2016, the smartphone replaced the laptop as the most common Internet device, and we know how the trend has developed since then, right? Well, then you know why online advertisers must embrace more than ever the challenge of aligning their strategy with the smartphone in mind. Since mobile overtook desktop as the main technology for search, brands simply had to find a new way to connect with consumers who don’t just have a shorter attention span, but also a narrower engagement span.

This week's highlights

Keeping tabs on influencer marketing developments

Category: June 2021 - Social Media & Influencer Marketing
During the first lockdown, 40% of the partnerships between influencers and brands involved nano and micro influencers, i.e., those with a rather small community (maximum 50,000 followers), because the
Read more...

Legally compliant use of social media

Category: June 2021 - Social Media & Influencer Marketing
There are various legal problems and pitfalls when using social media in organizations that can arise both in the use of images and in the wording, or even in the terms of use of the social network. T
Read more...

Corporate blogs: receipts for success and pitfalls

Category: June 2021 - Social Media & Influencer Marketing
Corporate blogs have become an integral part of a company’s digital communication: they deliver exciting content, enable a look behind the scenes and give employees a voice.
Read more...
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Previous articles

COVID-19 accelerates building intelligent workplaces

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
With the future of work being now and being digital, businesses need to build an intelligent workplace – one where employees can develop and communicate content internally and with customers in
Read more...

A revelatory use case for location intelligence

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
The risk for climate change is growing, meaning sea levels are rising and extreme weather events are more common. Therefore, insurers use location intelligence software to optimally prepare for climat
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Location-based advertising entails more customers through localized offers

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
The sharp rise in the use of mobile devices not only has an impact on online retail but offers local retail new opportunities with location-based advertising. But in times of huge amount of data avail
Read more...
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Previous month's highlights

Raging epidemic of misinformation puts trust to a test, Edelman Trust Barometer 2021 reveals

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

After a year of unprecedented disaster and turbulence, the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. The disaster is that people don’t know where or who to turn to for reliable information. But, particularly in times of turbulence and volatility, trust is what needed by society to grow, rebuild and rebound.

A new culture of trust has to be created

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

Especially during or after a crisis, it is important to think about and talk about "meaning". As we have seen, Corona acts like a catalyst that increases the speed of reactions. The forced digitization was like a bang in the already rapid digital development. In the blink of an eye, employees were equipped with laptops and access data for meeting and collaboration software to be able to work from their home office. But when something as profound as the COVID-19 pandemic happens, it is advisable to pause for a moment and analyze what really happened and what (perhaps) you could learn from it.

Findings of the 2021 Insider Threat Report

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

As organizations adapt to the new normal, it is important to reflect on what drives the increasing risk of insider threats and how the situation is worsened with more employees working from home than ever before, using new applications and tools, and relying on cloud apps.

ADA’s new service combines data-driven strategies with analytics, AI, and eCommerce

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

ADA, a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions, is launching a new business line that combines data-driven marketing strategies with end-to-end eCommerce solutions.

View More Articles

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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