Sunday Dec 16th

  • 8 ways to ‘speak human’ and change the game

    8 ways to ‘speak human’ and change the game

    Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. No matter the context, all relationships begin with a “handshake moment,” whether literally or figuratively—those first few introductory moments that reveal a great deal about the character of the person standing before you. Why should company interactions with current and prospective customers or clients be any different?

  • AI makes search engine advertising simply better

    AI makes search engine advertising simply better

    Supposedly, Google started the trend of using Artificial Intelligence (AI) in 2015 using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI to make their life a lot easier, with a focus on process automation and personalized search results. Marketing dazzling AI pullulates in the industry since then since the potentials are simply breath-taking.

  • Lazada partners Korean intellectual property regulator to protect brands and consumers

    Lazada partners Korean intellectual property regulator to protect brands and consumers

    Lazada, has signed a Memorandum of Understanding (MOU) with South Korea’s intellectual property regulator, Korea Intellectual Property Protection Agency (KOIPA), to set up a framework that will safeguard the intellectual property rights of Korean brands, and curb illicit trading on the eCommerce platform.

  • Customer Data Platform (CDP) - key to customer-centric marketing

    Customer Data Platform (CDP) - key to customer-centric marketing

    A Customer Data Platform (CDP) stores first-party data and enables single customer views on customers and touchpoint contacts.

  • Putting data in the driver’s seat to reach consumers-on-the-go

    Putting data in the driver’s seat to reach consumers-on-the-go

    Imagine how blind we were before the data. The question now for brand managers is what to do with all the new knowledge. Big data in marketing circles often refers to the enormous amounts of data that businesses collect from marketing campaigns, customers, and business leads collated through different channels.

  • Ooyala Flex Media Platform automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors

    Ooyala Flex Media Platform automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors

    Ooyala will provide extended support for the Interoperable Master Format (IMF) with the Flex Media Platform, Ooyala’s flexible and configurable content supply chain optimization platform that automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors. With IMF support, companies could significantly reduce the costs and improve the efficiency of their multi-version, multi-platform distribution needs, Ooyala claims.

  • To ensure growth, you will need to be disruptive

    To ensure growth, you will need to be disruptive

    Every year, Kantar Millward Brown calculates the brand values of more than 2,000 international brands, which are listed in the global database BrandZ. A recent analysis shows that less than 10% of these brands increased their value between 2014 and 2017.

  • Ménage à trois of digital + retail + innovation turns out to be difficult

    Ménage à trois of digital + retail + innovation turns out to be difficult

    As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer demands and expectations steadily. Or as Meltwater describes it in one of their recent reports, “the common thread between the winning brands – whether that is Lazada, Amazon or Shopee – lies in their understanding of consumers and willingness to provide the best experience through price, value, quality and service.”

  • Marketing Automation is much more than just software, useful for any business sectors

    Marketing Automation is much more than just software, useful for any business sectors

    Whoever wants to be successful today, needs to provide potential customers with relevant messages in the right place at the right time, especially since digitalization has transformed consumer behavior.

  • Irdeto’s multi-DRM solution provides Alibaba Cloud customers with an efficient way to securely deliver OTT services across multiple devices

    Irdeto’s multi-DRM solution provides Alibaba Cloud customers with an efficient way to securely deliver OTT services across multiple devices

    Alibaba Cloud, the cloud computing arm of Alibaba Group, has selected Irdeto Rights to simplify OTT content protection for its customers. Irdeto’s multi-DRM solution, including ChinaDRM, PlayReady, Widevine and FairPlay support, will enable content owners and operators to quickly deploy OTT services. Alibaba Cloud will utilize Irdeto Control, the head-end of Irdeto Rights, to manage and protect the customer’s video content.

  • UX and SEO make an unbeatable team

    UX and SEO make an unbeatable team

    The days when websites were optimized for search engines only and flooded with keywords are long gone. The focus is now on the user and his individual needs and experiences, but the need for a target group-oriented approach is still challenging for many marketers.

  • The success factors of a personalized customer journey

    The success factors of a personalized customer journey

    Today’s challenge is no longer the availability of information but its abundance, bringing us the marketing issues we are dealing with now for decades. In all this noise, it is not only harder than ever to be found by customers, making things worse is the fact that the average attention span of today's media users has slipped below that of a goldfish.

  • The e-commerce top performers on social media are…?

    The e-commerce top performers on social media are…?

    The holiday season in Singapore accounts for over 20% of online sales, since online retailers such as Amazon, Lazada and Qoo10 have left no stone unturned when it comes to attracting and encouraging consumers to embark on a shopping spree during the end of year sales.

  • Publicis Groupe launches Digital Lab to expand digital business transformation capabilities globally

    Publicis Groupe launches Digital Lab to expand digital business transformation capabilities globally

    Publicis Groupe Singapore just announced the launch of Publicis Digital Lab to expand the agency’s digital business transformation capability. The fully-integrated digital lab combines machine learning, deep learning and natural language processing (NLP) to develop the tools of tomorrow and provide world-class solutions to the industry.

This week's highlights

Passing the major Customer Journey challenges with flying colors

Category: December 2018 - Customer Experience & Customer Journey
Pegasystems Inc., a provider of strategic software solutions for sales, marketing, service and operations, points out the stumbling blocks the customer journey is facing commonplace in practice:
Read more...

Customer Experience as a key differentiator

Category: December 2018 - Customer Experience & Customer Journey
A new competitive factor has emerged in today's widely ramified brand landscape, which has in fact become one of the decisive factors for consumers when choosing an offer - the user experience. The ch
Read more...

The Customer Journey is a matter for the boss

Category: December 2018 - Customer Experience & Customer Journey
When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and perspectives. Evidently, the enterprise around the customer journey in the daily business routine is
Read more...
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Previous articles

Meltwater’s tips on how to supercharge holiday sales through social media

Category: November 2018 - Email Marketing & E-Commerce
A new report from Meltwater, titled E-commerce in SEA: Supercharging Holiday Sales Through Social Media, analyzed consumer sentiment during the year-end shopping period last year to help ecommerce com
Read more...

User engagement is key to sustainable ROI in email marketing

Category: November 2018 - Email Marketing & E-Commerce
The availability of detailed real-time metrics is part of online marketing’s DNA. Email marketing is no exception. Suitable key performance indicators (KPIs) are as always essential tools for ev
Read more...

Outcome-driven media is a key priority for APAC marketers moving into 2019

Category: November 2018 - Email Marketing & E-Commerce
Xaxis, GroupM’s programmatic media arm, surveyed around 5,000 digital media marketers across 16 markets to find out how satisfied marketers around the world were with their existing methods of m
Read more...
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Previous month's highlights

Lead Scoring means measuring willingness to buy – constantly

Category: September 2018 - Marketing Analytics, Automation & Attribution

Lead scoring is a method that can be used to measure and optimize the success of marketing activities among potential customers. Apart from that, it can be automated software-based and is therefore an important function of marketing automation software packages such as HubSpot, Marketo, Act-On, Oracle Eloqua or Salesforce Pardot.

Ooyala Flex Media Platform automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors

Category: September 2018 - Marketing Analytics, Automation & Attribution

Ooyala will provide extended support for the Interoperable Master Format (IMF) with the Flex Media Platform, Ooyala’s flexible and configurable content supply chain optimization platform that automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors. With IMF support, companies could significantly reduce the costs and improve the efficiency of their multi-version, multi-platform distribution needs, Ooyala claims.

Tag management provides structure in online marketing

Category: September 2018 - Marketing Analytics, Automation & Attribution

Whether analysis, retargeting, A/B-testing or affiliate marketing: For each of these campaigns, a so-called tag per website must be set to collect the desired data about the website visitor. The task of online marketing experts is then to evaluate and use the data in a targeted manner.

Thinking of yourself as a busy person can boost your self-control

Category: September 2018 - Marketing Analytics, Automation & Attribution

Busyness is often thought of as a modern-day affliction, but it can also help you delay gratification and make decisions that benefit you in the longer-term, according to new research from the global business school INSEAD.

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Easy tips to feel more resilient and controlled

Category: October 2018 - Personalised & Customer-Centric Content Marketing

The success factors of a personalized customer journey

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Making every moment shoppable with Magento Commerce Cloud

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Infused with “AI Everywhere - IBM Media Optimizer, powered by MediaMath

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Qualtrics’ XM Solutions help closing experience gaps faster

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Wanted: Customer-centric marketing ad nauseam

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Why customer focus is becoming more important

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Automated lead management optimizes marketing and sales - easy and fast

Category: October 2018 - Personalised & Customer-Centric Content Marketing

The emotional decision frameworks of Personas are good for automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Making a great leap forward in digital transformation with Optimus Ecosystem

Category: October 2018 - Personalised & Customer-Centric Content Marketing
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