Monday Apr 22nd

  • Closed ecosystems are creating significant problems for advertisers and publishers

    Closed ecosystems are creating significant problems for advertisers and publishers

    The way large online platforms, such as Google, Apple, Facebook, Amazon (GAFAs), restrict advertisers from using their data on the platforms is called “walled gardens”. In lieu thereof, around two-thirds of marketing executives complain that walled gardens do not provide enough information to measure campaigns effectively.

  • Generate a better conversion rate by optimizing webpages for subconscious behaviors

    Generate a better conversion rate by optimizing webpages for subconscious behaviors

    A recent study by elaboratum, a German expert consultancy firm for digital business and cross-channel strategies, shows that optimizing your website for emotional and intuitive decision-making factors can significantly improve your conversion rate.

  • Meltwater’s tips on how to supercharge holiday sales through social media

    Meltwater’s tips on how to supercharge holiday sales through social media

    A new report from Meltwater, titled E-commerce in SEA: Supercharging Holiday Sales Through Social Media, analyzed consumer sentiment during the year-end shopping period last year to help ecommerce companies better reach their audiences.

  • Social media channels you should invest in this year

    Social media channels you should invest in this year

    We are surfing, chatting, posting and commenting virtually on a regular basis: in fact, the amount of time users spend daily on social networks like Facebook, Instagram and Co. is growing faster than the rest of online usage. Around 60% of people visit social media every day, one third of them even 5 times a day, proving that social media marketing can achieve a high reach. But what do social media channels really accomplish for marketing?

  • Engagio provides customized and relevant real-time account insights to sales and marketing teams

    Engagio provides customized and relevant real-time account insights to sales and marketing teams

    The Account Based Marketing (ABM) automation provider, Engagio, announced the launch of its Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevant real-time account insights to marketing and sales teams.

  • Facebook plans to be back on track with common technical platform for its chat services

    Facebook plans to be back on track with common technical platform for its chat services

    Fifteen years after being founded in Mark Zuckerberg's college room, Facebook has become a world power with unprecedented opportunities to reach out to its users in a targeted manner - be it advertising or opinion-making.

  • Passing the major Customer Journey challenges with flying colors

    Passing the major Customer Journey challenges with flying colors

    Pegasystems Inc., a provider of strategic software solutions for sales, marketing, service and operations, points out the stumbling blocks the customer journey is facing commonplace in practice:

  • HBM launches blended learning express course for marketers producing video

    HBM launches blended learning express course for marketers producing video

    Hong Bao Media launched a blended learning course for the marketing community to help them cut time and cost when producing video content.

  • Fraud in e-commerce

    Fraud in e-commerce

    There is hardly an online shop that has not fallen for at least one of the fancy tricks of a cheater’s line and suffered consequently financial loss. One way to reliably detect fraud is classic identification. This helps online shops to distinguish real people with honest buying and paying intentions from fraudsters.

  • Which KPIs are important in influencer marketing?

    Which KPIs are important in influencer marketing?

    Social media stars, so-called influencers, show us how easy it is to create content and distribute it through social media today. With hundreds of thousands or even millions of followers, these people have a larger community than most newspaper publishers. Therefore, it is understandable that the advertising industry sees in it a potential to reach a specific target group, especially since the usage behavior of teens plays a key role here.

  • Fuji Xerox helps businesses work smarter with the launch of 14 new multifunction devices and enhanced security

    Fuji Xerox helps businesses work smarter with the launch of 14 new multifunction devices and enhanced security

    Fuji Xerox, a leader in document management solutions, just launched 14 new models of digital color multifunction devices: the ApeosPort-VII C / DocuCentre-VII C series.

  • SEO & SEA: It’s all about strategy

    SEO & SEA: It’s all about strategy

    Search Engine Optimization (SEO) and Search Engine Advertising (SEA) mean more than just keyword analysis and should be an essential part of any online marketing strategy today. Simply because skillful SEO and deliberate SEA makes websites more productive for the sales of products. Considering certain rules can be useful to steadily improve existing operations, like the following

  • 2019 will be the “Year of Tipping Points"

    2019 will be the “Year of Tipping Points"

    2019 will be the break through year of what has been predicted for years but hasn’t yet materialized to any significant extent: big brands, advertising agencies, retailers, and leading media will disappear into insignificance, creating space for new things and better solutions besides new social- and value systems. The trend towards something new and the challenges in digital marketing will simply increase even more: it continues to be all about personalization, voice and the increasing dominance of Instagram; Amazon will go head to head with Google and Facebook in online advertising market share; and collaboration within agencies and agile brand management will keep on being important.

  • A distinguished Customer Journey requires a continuously connected CX

    A distinguished Customer Journey requires a continuously connected CX

    Customer experience (CX) is expected to overtake price as a key product differentiator by 2020. However, businesses are already urged today to keep pace with customer experience innovation that can help gaining insight, scale and connect customer journey touch points, from the tested online experience to the monitored customer service experience, since CX has been growing exponentially over the past years.

This week's highlights

Driving revenue in e-commerce with real-time graph databases

Category: April 2019 - Personalised & Customer-centric Content Marketing
Customers nowadays expect more from their online store than just standard suggestions on the latest bestsellers or the cheapest items. Whoever wants to increase sales in e-commerce must meet the expec
Read more...

Convenience versus protection: Consumers weigh in on their own privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing
In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.
Read more...

Qualtrics research reveals the business impact of responding to customer feedback

Category: April 2019 - Personalised & Customer-centric Content Marketing
Qualtrics, the leader in experience management (XM), revealed the extent to which Singaporean businesses are responding to customer feedback and the subsequent impact on business outcomes.
Read more...
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Previous articles

AI makes search engine advertising better

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
In terms of search engine advertising (SEA), Google already offers many features that include automation and machine learning, and the potentials of AI are stunning. But how much is AI really changing
Read more...

How AI is changing search engine advertising

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
The fact of having the World Wide Web around for 30 years now - and Google for 20 years - deserves taking a closer look at the future of search engine advertising.For dealers, the product search and d
Read more...

SEO & SEA: It’s all about strategy

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
Search Engine Optimization (SEO) and Search Engine Advertising (SEA) mean more than just keyword analysis and should be an essential part of any online marketing strategy today. Simply because skillfu
Read more...
View More Articles

Previous month's highlights

Adobe acquires Allegorithmic for its game-changing 3D design tools

Category: January 2019 - Digital Business Trends Predictions

Adobe just announced its acquisition of Allegorithmic, a leading 3D editing and authoring company that set standards in the gaming and entertainment industry.

Prepare for future security threats by joining Interpol World 2019

Category: January 2019 - Digital Business Trends Predictions

Nearly all current research underpins a worrying trend, namely an increase in cyber-attacks, data leaks and data protection hacks. Not to mention that security breaches nowadays cause much more damage than just a few years ago due to more connectivity and a growing number of digital devices.

Digital advertising and ad fraud predictions for 2019

Category: January 2019 - Digital Business Trends Predictions

Mobile channels have become more compelling to the perpetrators of ad fraud, since mobile accounts for an increasing proportion of digital ad spend. But, while there are many strategies and solutions available to mitigate the impacts of ad fraud, separating the capabilities from the spin can be difficult, which is why TrafficGuard provides some thoughts and predictions on ad fraud prevention:

Adapt to future marketing or go down the drain

Category: January 2019 - Digital Business Trends Predictions

Marketing has become ‘really’ digital in the last 20 years: we have email, search (SEO and SEA), social media and content marketing, affiliate marketing, influencer marketing and native advertising – all measurable, everything personal and individualized.

View More Articles

Generation Z are masters of adaptation on Social Media

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

10 ways social technologies add value

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Conversations about KPop will continue to grow on Twitter

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Social Commerce

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Socialbakers provides guidance on how to invest advertising budgets to maximize reach, engagement and business impact

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Peculiarities of influencer marketing in B2B

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Confidence in social media is at an alarmingly low level

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

The future of Snapchat in the advertising market still uncertain

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

SolarWinds announced availability of machine learning-enabled database anomaly detection

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Which KPIs are important in influencer marketing?

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
View More Articles

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