Sunday Aug 09th

  • Covid-19: CIO of the Year?

    Covid-19: CIO of the Year?

    There has certainly not been a shortage of anecdotes on how COVID-19 should be declared the CIO of the year. I have been in many conversations that have variously blamed or credited the pandemic as being the single most significant event that has gotten organizations scrambling to rethink business models and accelerate their digital transformation – something that had previously been at the back of the mind, now pushed to the forefront of every business decision.

  • Hackers are actively exploiting the COVID-19 crisis

    Hackers are actively exploiting the COVID-19 crisis

    CyberProof Inc., a UST Global company, warns of new cybersecurity threats amidst the coronavirus pandemic. Hackers, including cybercriminals and state-sponsored threat actors around the globe, are taking advantage of the COVID-19 outbreak to accelerate their activities and spread their own infections.

  • The concept of “corporate purpose” requires rethinking of the economy

    The concept of “corporate purpose” requires rethinking of the economy

    Our value system is changing in times of corona. Issues such as responsibility, sustainability, and fairness are in the public eye and rapidly increasing in importance: big problems of the world have reached our society as a whole, as the ‘Fridays for Future” or “Black Lives Matter” movements prove.

  • COVID-19 lockdowns expedite augmented reality globally

    COVID-19 lockdowns expedite augmented reality globally

    The forced inaction of the past weeks triggered companies, institutions, and users to look into augmented reality (AR) and the opportunities it offers. They simply had time to get used to changing work processes and to test new tools and techniques.

  • The power of AR in e-commerce

    The power of AR in e-commerce

    Especially in entertainment television, sports TV or shopping, consumers are currently very enthusiastic about video-triggered Augmented Reality (AR), a variant of AR, in which the user holds the smartphone or tablet camera on a moving image and is offered information and interaction options at the same time to match what he/she sees.

  • Connected customers expect a hyper-personalized, effortless experience

    Connected customers expect a hyper-personalized, effortless experience

    NTT Ltd. revealed the findings of its annual Global Customer Experience Benchmarking Report titled “The Connected Customer: Delivering an effortless experience”, according to which only 12% of Asia Pacific organizations are delivering a fully functioning experience, yet more than half (64%) consider customer experience (CX) to be a primary differentiator.

  • Frost & Sullivan’s call to gear up for future risks

    Frost & Sullivan’s call to gear up for future risks

    Frost & Sullivan’s recent analysis, Global Future Risks—Future-proofing Your Strategies, 2030, provides a compelling analysis that will help stakeholders understand the impact of future risks through the short, medium and long terms, and equip them to act on clear growth opportunities.

  • Adobe, IBM, and Red Hat join forces to advance CX transformation

    Adobe, IBM, and Red Hat join forces to advance CX transformation

    Adobe, IBM, and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability, and loyalty.

  • Criteria that amount to a good explanatory video

    Criteria that amount to a good explanatory video

    Fifteen years ago, on April 23, 2005, the first video, only 18 seconds long, was uploaded to YouTube. Two years later, the first explanatory videos were published, and today a billion explanatory videos are watched worldwide every day on YouTube alone. No wonder that videos are by now responsible for around 80% of global data traffic.

  • Criteo’s new marketing solution for traffic generation

    Criteo’s new marketing solution for traffic generation

    Criteo just announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic.

    Previously in beta testing with over 750 clients, Criteo’s Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands.

  • VR and AR on the cusp of success

    VR and AR on the cusp of success

    Virtual Reality (VR) and Augmented Reality (AR) are promising technologies that manage to provide marketers with new opportunities of delivering good content to their target groups.

  • Quantum leap for photon entanglement could revolutionize secure communications

    Quantum leap for photon entanglement could revolutionize secure communications

    A breakthrough in the development of quantum-enhanced optical systems could pave the way for advances in encryption, communication and measurement, scientists say.

    In a new paper published in the journal Science Advances, a group of researchers, led by Matteo Clerici at the University of Glasgow’s James Watt School of Engineering and colleagues from the UK, Japan and Germany, demonstrates a new method of generating and detecting quantum-entangled photons at a wavelength of 2.1 micrometers.

  • Gojek’s marketing campaigns are people-based and purpose-driven

    Gojek’s marketing campaigns are people-based and purpose-driven

    When brands, like Gojek, allow their costumers and the broader public to participate, something big happens: a close emotional connection with the brand and deep loyalty for a personalized experience arise, as people become a partner of the brand vision and co-creator of a common idea.

  • Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

    Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

    For marketers and brands attempting to engage their audience at a time like this, there is no one answer to how consumer behavior has changed since the COVID-19 outbreak. Different people react in different ways, and general observations are no longer actionable.

This week's highlights

The concept of “corporate purpose” requires rethinking of the economy

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
Our value system is changing in times of corona. Issues such as responsibility, sustainability, and fairness are in the public eye and rapidly increasing in importance: big problems of the world have
Read more...

Gojek’s marketing campaigns are people-based and purpose-driven

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
When brands, like Gojek, allow their costumers and the broader public to participate, something big happens: a close emotional connection with the brand and deep loyalty for a personalized experienc
Read more...

How direct-to-consumer brands can navigate the Facebook advertising boycott

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
2020 has definitely been a tough year for advertisers and brands around the world while the recent Facebook Boycott has just added another layer of complexity. Facebook is being called out for allowin
Read more...
View More Articles

Previous articles

Marketers need to stop making their own jobs harder

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
It’s no secret – marketers are time-strapped individuals. With the ongoing pandemic, we’ve also had to take on the role of part-time fortune teller.
Read more...

Use of AR and VR technology in-store

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
With their smartphone, customers hold a small “supercomputer” in their hands every day, which is why brands and retailers should start to play with the possibilities of the digital commerc
Read more...

Off to new worlds with virtual, augmented, and mixed realities

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
In 2018, IDC forecasted investment in VR and AR to reach around 20 billion dollars by 2022 and that both technologies will be key to companies' digital transformation plans. Big technology companies w
Read more...
View More Articles

Previous month's highlights

Responsible Cyber gears up for growth with new acquisition

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach

Responsible Cyber, a Singaporean cybersecurity startup that manages software security for small and medium businesses, has acquired Secucial, a startup building a digital identity wallet. The acquisition values Responsible Cyber at S$7 million.

From data to processes to customer experience

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach

A company that could read the minds of its customers would have ensured its business success forever, but the considerable challenges that companies face in the digital age show that this isn’t easy to achieve. Not only do the demands of customers constantly change, providers can’t adapt their existing processes quickly enough to meet their customers growing needs and expectations. Those who have set themselves the task of building intelligent processes to improve the customer experience often whether know where to start collecting necessary data nor how to process them smartly. New digital technologies are constantly raising the bar for customer experience.

Focus on security and governance issues potentially hiding the opportunities offered

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach

Information is – and always has been - the lifeblood of organizations and the foundation for critical decision-making, but it is more important than ever in today’s business environment.The challenge companies are facing is that information is still commonly stored in various systems including the cloud, making it hard for them to leverage it as a keyway to create more value.

Top megatrends of the 2020s: technology and responsible investing

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach

According to deVere Group’s chief executive and founder, Nigel Green, technology, and responsible investing will “inevitably be the top two megatrends” of the next decade.  The bold, unambiguous message from one of the world’s largest independent financial advisory organizations, is clearly looking ahead to the post-pandemic era and gradual economic recovery.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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