Shockingly, researchers at the Middlebury Institute of International Studies at Monterey, California, managed to teach Artificial Intelligence (AI) "GPT-3" to believe in the "QAnon" conspiracy theories that are widely spread on the Internet.

Generative Pre-trained Transformer 3 (GPT-3) is an autoregressive language model that uses deep learning to produce human-like text. It is the third-generation language prediction model in the GPT-n series created by OpenAI, a for-profit San Francisco-based AI research laboratory. It has been introduced in May 2020 and is since then in beta testing.

There are numerous methods of identifying customer groups or segments analytically. Apteco, a true expert in this field, picked two of these methods - the RFM and the Pareto analysis – to assist us in understanding customer data without having to be a statistician.

Having launched, developed and acquired brands across the marketing, entertainment and direct-to-consumer spaces, AnyMind Group is looking to offer businesses and individuals with an end-to-end solution from brand building, product manufacturing and marketing.

Adobe, IBM, and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability, and loyalty.

The Coronavirus made clear that there is a need to find a way to bring people together and if it is virtually, so that they feel like they’re together even when they’re not. Therefore, it is of no surprise that conference organizers try to do exactly that after the cancellation of most B2B events worldwide this year.

Despite COVID-19 induced lockdown restrictions now being lifted in many parts of the world, the extended time spent confined to the home has had a significant impact on consumers’ shopping habits and their interactions with brands, according to research released by Adobe.

CX has long since become one of the decisive differentiating features of top companies, which explains why every provider wants to push CX projects forward at full speed. According to Gartner, more than 80% of executives believe that in the not-too-distant future, they will compete based on CX alone, rather than price. In the context of the growing importance of artificial intelligence (AI), predictions like these suggest that there will be an enormous need for experience experts in C-level management for the following reasons:

Verizon Media takes email marketing to the next level in Southeast Asia (SEA) with View Time Optimization (VTO), a new email optimization solution, powered by Verizon Media, that gives marketers the unique ability to deliver their brand and marketing emails to users when they are active in their inbox, placing these emails in one of the top spots of a user’s inbox.

More and more consumers are choosing bots over human advisors and salespeople, according to a study by the Capgemini Research Institute. This is especially true when looking for new products and services or for questions about a purchase.

Companies have been able to successfully create a large number of brands over the years by making use of linear TV for Fast-Moving Consumer Goods (FMCG), which are consumer goods from the areas of food, beverages, hygiene articles, cosmetics and cleaning agents. In times of streaming services, however, this option is getting less effective and forces the FMCG industry to establish a direct relationship with their customers, which means their advertising must become more individual and digital.

According to neuroscientists up to 70%-95% of all people make decisions unconsciously and give themselves then a “logical explanation” for their choice within fractions of a second. That’s why very often we get wrong explanations when we ask about it.

Conversational AIoT company UIB announced to have won in the “most scalable collaboration” category with their entry “Bosch Assist” at the fifth annual Singapore International Chamber of Commerce (SICC) Awards Ceremony and Gala - held virtually this year. Graced by Guest-of-Honor Mr. Chee Hong Tat, Singapore Senior Minister of State, Ministry of Foreign Affairs and Ministry of Transport, Bosch ASEAN and UIB were named the winners.

Google's goal is to provide searchers with high-quality answers to every question they could possibly ask. To do this, it relies on a complex collection of rules and ranking factors. Some of these factors fall under the category of E-A-T, meaning Expertise, Authoritativeness and Trustworthiness.

The effective and timely identification of malware is one of the greatest challenges for IT security today. This is not least due to the sheer number of new malware variants but also to their sophisticated obfuscation, which overwhelms conventional signature-based protection technologies.

Mainly fileless malware is a growing problem here since it is not tied to executable files and leaves little or no traces on the hard drive. Above all, memory-based malware attacks are popular with hackers, which is active in the main memory, sets up command channels there and then carries out operations independently, such as downloading further Trojans.