In her book Touch.Point.Sieg. Kommunikation in Zeiten der digitalen Transformation, Anne M. Schüller identifies the 50 best content marketing formats that can be quite helpful to figure out what works best for your business.

“The more complex the performance of a company, the more content communication makes sense”, she says. Anyway, what’s for sure is the fact that digitization and the Internet are pushing the trend towards content immensely.

AnyMind Group announced the launch of AnyFactory, a cloud manufacturing platform that connects individuals and businesses with factories across Asia.

Away from the real-world or parallel to it, technology has been shaping a massive virtual environment around us. One such significant virtual reality is online shopping, where technology has enabled us to purchase everything from groceries to automobiles from the comfort of our homes.

As we approach the start of a new decade, ADA (part of Axiata group) has released a thought leadership piece, 2020 Outlook for Southeast Asian Marketers: 4 Steps to Outmaneuver Your Competition, to help marketers navigate this period of economic uncertainty.

The digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality. More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better understand trends and predict changes across industries and countries becomes even more critical.

Making new connections and contacts face-to-face got more challenging in times of COVID-19, but the current situation at least made us aware of new opportunities that exist in the digital space: technology that helps us reaching out to others virtually, without the barriers of capacity, time or distance.

IDC Financial Insights continues its series of reports on automation and artificial intelligence (AI) in financial services in IDC Perspective: Six Capabilities from Leading RPA Service Providers That Advance Financial Services Institutions Toward Intelligent Automation. The report looks at robotic process automation (RPA) and how the proposition around it has steadily moved toward intelligent automation and leveraging an intelligent digital workforce.

Influencer marketing on Instagram is constantly growing and represents by now a significant proportion of the content in the users’ feeds. New opportunities for brands, marketers and influencers are added every day, which not only change the platform itself, but have an impact on how brands will advertise with influencers in the future. We try to predict the effect of this evolving Instagram trend on the marketing industry in the following:

Necessity is said to be the mother of invention. The digital economy, which has been on a winning streak over the last decade or so, is also not exempt. The result is that many techpreneurs are seeing their startups fall, and techies are back at the drawing board, thinking up the next big thing.

Google just presented Meena, an end-to-end, neural conversational model that learns to respond sensibly to a given conversational context. Meena can conduct conversations that are more sensible and specific than existing state-of-the-art chatbots, according to Google’s blog post. Such improvements are reflected through a new human evaluation metric that Google proposes for open domain chatbots, called Sensibleness and Specificity Average (SSA), which captures basic, but important attributes for human conversation.

Retail has undoubtedly recognized the great potential of artificial intelligence (AI), but targeted investments are still required to introduce AI-controlled solutions. This is the result of the study AI in Store by EHI and Microsoft.

Besides product and brand image, customer service has as well a significant impact on a company's reputation. That’s why the customer service department plays a central role in every customer-oriented company and bears great responsibility for creating satisfied and loyal customers.

There has certainly not been a shortage of anecdotes on how COVID-19 should be declared the CIO of the year. I have been in many conversations that have variously blamed or credited the pandemic as being the single most significant event that has gotten organizations scrambling to rethink business models and accelerate their digital transformation – something that had previously been at the back of the mind, now pushed to the forefront of every business decision.

For marketers and brands attempting to engage their audience at a time like this, there is no one answer to how consumer behavior has changed since the COVID-19 outbreak. Different people react in different ways, and general observations are no longer actionable.