Saturday May 25th

This week's highlights

Qualtrics announces new AI capabilities to improve the quality of research insights

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
Qualtrics, the leader in experience management, announced the launch of ExpertReviewTM – Response Quality. Powered by artificial intelligence (AI), this new solution empowers market researchers
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Recasting traditional TV’s role in the age of OTT video platforms, AI and VR/AR

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
From the live black-and-white broadcast of Neil Armstrong’s first step on the Moon to the World Cup Final in ultra-high definition, television has stood the test of time often co-opting inventio
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Advance your customer experiences with Zendesk Sunshine

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
Zendesk just announced expansions to Zendesk Sunshine, its open and flexible CRM platform built on Amazon Web Services (AWS), which include new partnerships and integrations that will make it easier t
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Previous articles

Qualtrics research reveals the business impact of responding to customer feedback

Category: April 2019 - Personalised & Customer-centric Content Marketing
Qualtrics, the leader in experience management (XM), revealed the extent to which Singaporean businesses are responding to customer feedback and the subsequent impact on business outcomes.
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New Experian research highlights that 71% of APAC consumers value ‘security’ as the most important element of their online experience

Category: April 2019 - Personalised & Customer-centric Content Marketing
Experian just released its Global Identity and Fraud Report Asia-Pacific (APAC) research which highlights that trusted online relationships are based on businesses providing both a secure environment
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Will chatbots take the lead in one-to-one (personalized) conversations in the digital arena?

Category: April 2019 - Personalised & Customer-centric Content Marketing
Prof. Dr. Peter Gentsch, a German management consultant and serial entrepreneur specialized in digital management and data science, is dealing intensively with the topics of personalization and bots i
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Previous month's highlights

Social media channels you should invest in this year

Category: January 2019 - Digital Business Trends Predictions

We are surfing, chatting, posting and commenting virtually on a regular basis: in fact, the amount of time users spend daily on social networks like Facebook, Instagram and Co. is growing faster than the rest of online usage. Around 60% of people visit social media every day, one third of them even 5 times a day, proving that social media marketing can achieve a high reach. But what do social media channels really accomplish for marketing?

Strategic priorities plus tech and media challenges for the year ahead

Category: January 2019 - Digital Business Trends Predictions

WARC, the global authority on advertising and media effectiveness, released Marketer's Toolkit 2019, an annual report outlining companies’ priorities and the challenges brands are facing in the year ahead. The report is centred on a survey of more than 800 senior marketing and advertising professionals from around the world and takes an in-depth look at strategic priorities, technology and media challenges, besides covering interviews with nine leading marketers, as well as examples, best practice guidance and a round-up of what this all means for brands, media owners and agencies.

2019 will be the “Year of Tipping Points"

Category: January 2019 - Digital Business Trends Predictions

2019 will be the break through year of what has been predicted for years but hasn’t yet materialized to any significant extent: big brands, advertising agencies, retailers, and leading media will disappear into insignificance, creating space for new things and better solutions besides new social- and value systems. The trend towards something new and the challenges in digital marketing will simply increase even more: it continues to be all about personalization, voice and the increasing dominance of Instagram; Amazon will go head to head with Google and Facebook in online advertising market share; and collaboration within agencies and agile brand management will keep on being important.

Fuji Xerox helps businesses work smarter with the launch of 14 new multifunction devices and enhanced security

Category: January 2019 - Digital Business Trends Predictions

Fuji Xerox, a leader in document management solutions, just launched 14 new models of digital color multifunction devices: the ApeosPort-VII C / DocuCentre-VII C series.

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Creative trends for marketers in 2019

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Global partnership announcement for Next-generation Network Services

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

SEO for Voice Search

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

How AI is changing search engine advertising

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

SEO & SEA: It’s all about strategy

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

The hyper-intelligent workforce and the future of work

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

AI makes search engine advertising better

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Qualtrics announces innovations in mobile, voice and prescriptive insights to accelerate CX

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
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