Thursday Nov 22nd

This week's highlights

Zendesk Sunshine - a new CRM platform built on Amazon Web Services

Category: November 2018 - Email Marketing & E-Commerce
Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS).
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Generate a better conversion rate by optimizing webpages for subconscious behaviors

Category: November 2018 - Email Marketing & E-Commerce
A recent study by elaboratum, a German expert consultancy firm for digital business and cross-channel strategies, shows that optimizing your website for emotional and intuitive decision-making factors
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Outcome-driven media is a key priority for APAC marketers moving into 2019

Category: November 2018 - Email Marketing & E-Commerce
Xaxis, GroupM’s programmatic media arm, surveyed around 5,000 digital media marketers across 16 markets to find out how satisfied marketers around the world were with their existing methods of m
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Previous articles

Qualtrics’ XM Solutions help closing experience gaps faster

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Qualtrics, the leader in experience management, announced the expansion of XM Solutions to help customers close experience gaps. By now, the experience management platform has over 45 expert-built sol
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Customer Data Platform (CDP) - key to customer-centric marketing

Category: October 2018 - Personalised & Customer-Centric Content Marketing
A Customer Data Platform (CDP) stores first-party data and enables single customer views on customers and touchpoint contacts.
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Personalization through Marketing Automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Buyers tend to seek as much autonomy and independence as possible during their buying decision-making process. As a result, far more than 50% of all purchase decisions have already been made before po
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Previous month's highlights

Why you need a data strategy for successful data driven marketing

Category: August 2018 - Predictive Algorithms & Native Ads

First, there was the big data hype and now the AI boom engrosses marketing, although none on its own can create data on its own. Since big data gurus once told us that we would only need to collect as much information as possible about our customers to know everything about them, we lived the misconception, but it soon became clear that you can’t find the needle in the haystack by accumulating more hay. Neither does it get easier to find the relevant information about a customer by collecting more data about him.

Putting data in the driver’s seat to reach consumers-on-the-go

Category: August 2018 - Predictive Algorithms & Native Ads

Imagine how blind we were before the data. The question now for brand managers is what to do with all the new knowledge. Big data in marketing circles often refers to the enormous amounts of data that businesses collect from marketing campaigns, customers, and business leads collated through different channels.

Predictive and prescriptive analytics essential in marketing

Category: August 2018 - Predictive Algorithms & Native Ads

Marketing without analytics is unthinkable today since analytics are the nexus between processes and technologies that enable marketers to evaluate the success of their marketing initiatives, providing invaluable assistance in driving marketing efforts forward.

Engrossing the thought on Native Advertising

Category: August 2018 - Predictive Algorithms & Native Ads

According to the Seeding Alliance's Native Advertising Study, the industry is in agreement that native advertising is an attractive source of revenue for publishers and advertisers through its integrated placement and scaling capabilities, especially for mobile Internet use. However, it also becomes clear that the form of advertising has only become more widespread in the recent past, due to the lack of a general definition and uniform market standards, so that Native Advertising receives the full acceptance and trust of users.

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With the acquisition of Marketo, Adobe expands its B2B impact

Category: September 2018 - Marketing Analytics, Automation & Attribution

Priceless® experiences rolling out for League of Legends esports community

Category: September 2018 - Marketing Analytics, Automation & Attribution

8 ways to ‘speak human’ and change the game

Category: September 2018 - Marketing Analytics, Automation & Attribution

PHD and Volkswagen launch Engine for data-driven advertising

Category: September 2018 - Marketing Analytics, Automation & Attribution

Social media seen as critical channel for delivering a consistent customer experience

Category: September 2018 - Marketing Analytics, Automation & Attribution

To ensure growth, you will need to be disruptive

Category: September 2018 - Marketing Analytics, Automation & Attribution

What does digitalization and the trend towards data-driven models mean for marketing employees?

Category: September 2018 - Marketing Analytics, Automation & Attribution

Powerful machine learning and analytics platform Cloudera Enterprise 6

Category: September 2018 - Marketing Analytics, Automation & Attribution

MediaMath announced new Native Ad offering

Category: September 2018 - Marketing Analytics, Automation & Attribution

RTB House’s multi-layer brand safety mechanism has natural language processing at its core

Category: September 2018 - Marketing Analytics, Automation & Attribution
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