Monday Jul 06th

  • The 50 most important content marketing formats

    The 50 most important content marketing formats

    In her book Touch.Point.Sieg. Kommunikation in Zeiten der digitalen Transformation, Anne M. Schüller identifies the 50 best content marketing formats that can be quite helpful to figure out what works best for your business.

    “The more complex the performance of a company, the more content communication makes sense”, she says. Anyway, what’s for sure is the fact that digitization and the Internet are pushing the trend towards content immensely.

  • AnyMind Group aims to connect individuals and businesses with factories across Asia

    AnyMind Group aims to connect individuals and businesses with factories across Asia

    AnyMind Group announced the launch of AnyFactory, a cloud manufacturing platform that connects individuals and businesses with factories across Asia.

  • How can brands continue to keep customers clicking

    How can brands continue to keep customers clicking

    Away from the real-world or parallel to it, technology has been shaping a massive virtual environment around us. One such significant virtual reality is online shopping, where technology has enabled us to purchase everything from groceries to automobiles from the comfort of our homes.

  • 2020 will be the Southeast Asian Marketers’ Year

    2020 will be the Southeast Asian Marketers’ Year

    As we approach the start of a new decade, ADA (part of Axiata group) has released a thought leadership piece, 2020 Outlook for Southeast Asian Marketers: 4 Steps to Outmaneuver Your Competition, to help marketers navigate this period of economic uncertainty.

  • Adobe released the first real-time barometer of the digital economy

    Adobe released the first real-time barometer of the digital economy

    The digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality. More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better understand trends and predict changes across industries and countries becomes even more critical.

  • LinkedIn’s virtual events solution

    LinkedIn’s virtual events solution

    Making new connections and contacts face-to-face got more challenging in times of COVID-19, but the current situation at least made us aware of new opportunities that exist in the digital space: technology that helps us reaching out to others virtually, without the barriers of capacity, time or distance.

  • Automation and AI will make significant inroads in Asia Pacific’s financial service institutions

    Automation and AI will make significant inroads in Asia Pacific’s financial service institutions

    IDC Financial Insights continues its series of reports on automation and artificial intelligence (AI) in financial services in IDC Perspective: Six Capabilities from Leading RPA Service Providers That Advance Financial Services Institutions Toward Intelligent Automation. The report looks at robotic process automation (RPA) and how the proposition around it has steadily moved toward intelligent automation and leveraging an intelligent digital workforce.

  • Influencer Marketing Trends

    Influencer Marketing Trends

    Influencer marketing on Instagram is constantly growing and represents by now a significant proportion of the content in the users’ feeds. New opportunities for brands, marketers and influencers are added every day, which not only change the platform itself, but have an impact on how brands will advertise with influencers in the future. We try to predict the effect of this evolving Instagram trend on the marketing industry in the following:

  • Malaysia: App Innovation in Tough Times

    Malaysia: App Innovation in Tough Times

    Necessity is said to be the mother of invention. The digital economy, which has been on a winning streak over the last decade or so, is also not exempt. The result is that many techpreneurs are seeing their startups fall, and techies are back at the drawing board, thinking up the next big thing.

  • Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’

    Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’

    Google just presented Meena, an end-to-end, neural conversational model that learns to respond sensibly to a given conversational context. Meena can conduct conversations that are more sensible and specific than existing state-of-the-art chatbots, according to Google’s blog post. Such improvements are reflected through a new human evaluation metric that Google proposes for open domain chatbots, called Sensibleness and Specificity Average (SSA), which captures basic, but important attributes for human conversation.

  • AI applications trends at the POS

    AI applications trends at the POS

    Retail has undoubtedly recognized the great potential of artificial intelligence (AI), but targeted investments are still required to introduce AI-controlled solutions. This is the result of the study AI in Store by EHI and Microsoft.

  • Develop chatbots with AI-controlled platforms

    Develop chatbots with AI-controlled platforms

    Besides product and brand image, customer service has as well a significant impact on a company's reputation. That’s why the customer service department plays a central role in every customer-oriented company and bears great responsibility for creating satisfied and loyal customers.

  • Covid-19: CIO of the Year?

    Covid-19: CIO of the Year?

    There has certainly not been a shortage of anecdotes on how COVID-19 should be declared the CIO of the year. I have been in many conversations that have variously blamed or credited the pandemic as being the single most significant event that has gotten organizations scrambling to rethink business models and accelerate their digital transformation – something that had previously been at the back of the mind, now pushed to the forefront of every business decision.

  • Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

    Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

    For marketers and brands attempting to engage their audience at a time like this, there is no one answer to how consumer behavior has changed since the COVID-19 outbreak. Different people react in different ways, and general observations are no longer actionable.

This week's highlights

The power of AR in e-commerce

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
Especially in entertainment television, sports TV or shopping, consumers are currently very enthusiastic about video-triggered Augmented Reality (AR), a variant of AR, in which the user holds the smar
Read more...

COVID-19 lockdowns expedite augmented reality globally

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
The forced inaction of the past weeks triggered companies, institutions, and users to look into augmented reality (AR) and the opportunities it offers. They simply had time to get used to changing wor
Read more...

VR and AR on the cusp of success

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
Virtual Reality (VR) and Augmented Reality (AR) are promising technologies that manage to provide marketers with new opportunities of delivering good content to their target groups.
Read more...
View More Articles

Previous articles

Qualtrics announced new collection of innovative capabilities across CoreXM™

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
Whilst the global pandemic has influenced new ways of work in Singapore, as well as contributed to the changing dynamics in customer experience, it has also set the stage for customers’ and empl
Read more...

Stand out from the crowd with visual storytelling

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
Only a few seconds decide whether a consumer reads a message or clicks it away immediately. Images help to make consumers perceive content in the first place as our brain processes visual information
Read more...

The state of video marketing 2020

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
According to wyzowl’sVideo Marketing Statistics 2020, 85% of businesses are using video as a marketing tool and 92% of marketers consider videos as an important part of their marketing strategy.
Read more...
View More Articles

Previous month's highlights

In times of Covid-19, the future is more digital than ever

Category: April 2020 - Social Commerce & Influencer Marketing

Throughout the ages, major extraneous circumstances and calamities have been the key factors that catalyzed rapid innovation, both in society and industry.

Genesys Rapid Response offers relief during COVID-19 pandemic

Category: April 2020 - Social Commerce & Influencer Marketing

As the world adapts to the COVID-19 pandemic, organizations of all sizes are struggling to manage increased demand while working to keep employees safe. To help navigate these challenges, Genesys, the global leader in cloud customer experience and contact center solutions, has launched a new Rapid Response offer to give any organization free access to Genesys Cloud so they can provide mission-critical support and enable remote teams fast, with deployment in just 48 hours.

Influencer Marketing Trends

Category: April 2020 - Social Commerce & Influencer Marketing

Influencer marketing on Instagram is constantly growing and represents by now a significant proportion of the content in the users’ feeds. New opportunities for brands, marketers and influencers are added every day, which not only change the platform itself, but have an impact on how brands will advertise with influencers in the future. We try to predict the effect of this evolving Instagram trend on the marketing industry in the following:

Free for everyone, everywhere: Google Meet premium video conferencing

Category: April 2020 - Social Commerce & Influencer Marketing

Google Cloud just announced making Google Meet, Google’s premium video-conferencing solution, free for everyone in the coming weeks. Starting in early May, anyone with an email address can sign up for Meet and enjoy many of the same features available to G Suite’s business and education users, such as simple scheduling and screen sharing, real-time captions, and layouts that adapt to your preference, including the expanded tiled view.

View More Articles

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg