Sunday Jan 17th

  • Manipulated language AI can write manifestos that appear human and radicalize automatically

    Manipulated language AI can write manifestos that appear human and radicalize automatically

    Shockingly, researchers at the Middlebury Institute of International Studies at Monterey, California, managed to teach Artificial Intelligence (AI) "GPT-3" to believe in the "QAnon" conspiracy theories that are widely spread on the Internet.

    Generative Pre-trained Transformer 3 (GPT-3) is an autoregressive language model that uses deep learning to produce human-like text. It is the third-generation language prediction model in the GPT-n series created by OpenAI, a for-profit San Francisco-based AI research laboratory. It has been introduced in May 2020 and is since then in beta testing.

  • Customer analytics made easy

    Customer analytics made easy

    There are numerous methods of identifying customer groups or segments analytically. Apteco, a true expert in this field, picked two of these methods - the RFM and the Pareto analysis – to assist us in understanding customer data without having to be a statistician.

  • AnyMind Group announced moves to connect various offerings and build a runway for future expansion

    AnyMind Group announced moves to connect various offerings and build a runway for future expansion

    Having launched, developed and acquired brands across the marketing, entertainment and direct-to-consumer spaces, AnyMind Group is looking to offer businesses and individuals with an end-to-end solution from brand building, product manufacturing and marketing.

  • Adobe, IBM, and Red Hat join forces to advance CX transformation

    Adobe, IBM, and Red Hat join forces to advance CX transformation

    Adobe, IBM, and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability, and loyalty.

  • Extended reality (XR) will set new benchmarks on B2B events

    Extended reality (XR) will set new benchmarks on B2B events

    The Coronavirus made clear that there is a need to find a way to bring people together and if it is virtually, so that they feel like they’re together even when they’re not. Therefore, it is of no surprise that conference organizers try to do exactly that after the cancellation of most B2B events worldwide this year.

  • Adobe reports APAC consumer sentiment remaining positive as brands adapt strategies to meet new business reality

    Adobe reports APAC consumer sentiment remaining positive as brands adapt strategies to meet new business reality

    Despite COVID-19 induced lockdown restrictions now being lifted in many parts of the world, the extended time spent confined to the home has had a significant impact on consumers’ shopping habits and their interactions with brands, according to research released by Adobe.

  • Customer experience’s road to success

    Customer experience’s road to success

    CX has long since become one of the decisive differentiating features of top companies, which explains why every provider wants to push CX projects forward at full speed. According to Gartner, more than 80% of executives believe that in the not-too-distant future, they will compete based on CX alone, rather than price. In the context of the growing importance of artificial intelligence (AI), predictions like these suggest that there will be an enormous need for experience experts in C-level management for the following reasons:

  • Verizon Media’s View Time Optimization takes the guesswork out of email marketing

    Verizon Media’s View Time Optimization takes the guesswork out of email marketing

    Verizon Media takes email marketing to the next level in Southeast Asia (SEA) with View Time Optimization (VTO), a new email optimization solution, powered by Verizon Media, that gives marketers the unique ability to deliver their brand and marketing emails to users when they are active in their inbox, placing these emails in one of the top spots of a user’s inbox.

  • Consumers start to prefer voice and chat assistants to real people

    Consumers start to prefer voice and chat assistants to real people

    More and more consumers are choosing bots over human advisors and salespeople, according to a study by the Capgemini Research Institute. This is especially true when looking for new products and services or for questions about a purchase.

  • Manufacturers of Fast-Moving Consumer Goods (FMCG) face new challenges in addressing customers

    Manufacturers of Fast-Moving Consumer Goods (FMCG) face new challenges in addressing customers

    Companies have been able to successfully create a large number of brands over the years by making use of linear TV for Fast-Moving Consumer Goods (FMCG), which are consumer goods from the areas of food, beverages, hygiene articles, cosmetics and cleaning agents. In times of streaming services, however, this option is getting less effective and forces the FMCG industry to establish a direct relationship with their customers, which means their advertising must become more individual and digital.

  • How and especially why do human beings select or decide against a product or service?

    How and especially why do human beings select or decide against a product or service?

    According to neuroscientists up to 70%-95% of all people make decisions unconsciously and give themselves then a “logical explanation” for their choice within fractions of a second. That’s why very often we get wrong explanations when we ask about it.

  • Bosch Assist wins award for seamlessly bridging the gaps between buildings’ technology, people, and processes

    Bosch Assist wins award for seamlessly bridging the gaps between buildings’ technology, people, and processes

    Conversational AIoT company UIB announced to have won in the “most scalable collaboration” category with their entry “Bosch Assist” at the fifth annual Singapore International Chamber of Commerce (SICC) Awards Ceremony and Gala - held virtually this year. Graced by Guest-of-Honor Mr. Chee Hong Tat, Singapore Senior Minister of State, Ministry of Foreign Affairs and Ministry of Transport, Bosch ASEAN and UIB were named the winners.

  • The importance of E-A-T in content creation

    The importance of E-A-T in content creation

    Google's goal is to provide searchers with high-quality answers to every question they could possibly ask. To do this, it relies on a complex collection of rules and ranking factors. Some of these factors fall under the category of E-A-T, meaning Expertise, Authoritativeness and Trustworthiness.

  • Fileless malware continues to grow

    Fileless malware continues to grow

    The effective and timely identification of malware is one of the greatest challenges for IT security today. This is not least due to the sheer number of new malware variants but also to their sophisticated obfuscation, which overwhelms conventional signature-based protection technologies.

    Mainly fileless malware is a growing problem here since it is not tied to executable files and leaves little or no traces on the hard drive. Above all, memory-based malware attacks are popular with hackers, which is active in the main memory, sets up command channels there and then carries out operations independently, such as downloading further Trojans.

This week's highlights

Artificial Intelligence and Marketing Automation in Marketing

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Artificial intelligence (AI) and marketing automation (MA) are two advanced tools that allow marketers to optimize tasks across the whole marketing spectrum.
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AI trends that will shape 2021

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Artificial intelligence is and will remain a hot topic and continue influencing the IT world. IntraFind, a specialist in AI, highlights three trends for text-focused AI and natural language processing
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AI is growing exponentially, turning markets inside out

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Most managers already agree that artificial intelligence (AI) will change the world, but as soon as people talk about the use of AI in their own company, there is often an embarrassing silence.
Read more...
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Previous articles

How to provide B2B customer experiences par excellence

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
The digital revolution has brought about massive changes in marketing. Where previously business was conducted face-to-face and by phone, nowadays customers are spoilt for choice with omnichannel appr
Read more...

Be in compliance with data protection in the jungle of regulations

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
Many companies that collect and process online customer data for marketing and CRM purposes find it difficult to orientate themselves in legal regulations and to navigate the jungle of regulations in
Read more...

Consumer trends that define the digital economy in 2021

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
As 2020 draws to a close, it’s a good time for brands to evaluate how they can evolve and improve customer experience in the new year. While business have adapted to the new normal, the pandemic
Read more...
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Previous month's highlights

Secured collaboration solutions by communication service providers key to success in the next normal

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

IDC Asia/Pacific’s latest report, titled Asia/Pacific Unified Communication and Collaboration Market Assessment, highlights end-user adoption trends, drivers, vendor shares and landscape, and market size assessment in 2019, considering that the unified communication and collaboration (UC&C) market has been consistently gaining traction across the world and in Asia/Pacific following the COVID-19 pandemic. Lockdown restrictions imposed by local governments, work from home policies, and social distancing protocol have resulted in disruption of normal life and created the need for remote collaboration among employees across the distributed workplace.

A process is perfect when the customer took no notice

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

Emotions and the subconscious play an important role in purchasing decisions and the use of online services respectively. In the world of advertising, paid social media are those who should manage to keep the user on their platform for as long as possible to maximize profit. Longer usage time leads to more ads seen and that’s the whole logic behind it. Hence, the use of a website or app must create a good feeling and make users want more to spend time there.Generally, the quality of the content is making users stay longer, the other is easy access, which means corresponding apps must be intuitive to use, too. Since prices are usually so tightly calculated that it is difficult to differentiate based on this factor alone, and the location is irrelevant when being online, the customer experience has become the more important.

Return on Experience (ROX)

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

Nowadays it is more important than ever to keep up with the times not to lose touch with the business market, which is why I would like to introduce the new trendy indicator Return on Experience (ROX).Just as Return on Investment (ROI) is an important business metric, Return on Experience (ROX) is all about it. That’s why service trendsetters like Amazon, Uber, and Starbucks started to focus not only on the product, but on the customer experience a long time ago.

Smart checkout technologies are gaining momentum in CX management

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

A new study from Juniper Research has found that the value of transactions processed by smart checkout technologies, where the fixed checkout process is replaced by a frictionless model, will reach $387 billion in 2025, up from just $2 billion in 2020.

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