Monday Mar 30th

  • Vantage points of AR technology for the financial industry

    Vantage points of AR technology for the financial industry

    Although all AR headsets currently on the market are well-suited for trading and market data analysis, the financial community is waiting for new developments that are closer to normal eyewear in terms of design and comfort, allowing longer time of gestation.

  • Service providers need to tackle standard-based wi-fi to grow revenues and cut churn

    Service providers need to tackle standard-based wi-fi to grow revenues and cut churn

    Wi-Fi is the critical foundation of the Connected Home but also a common source of customer frustration. This is an issue that service providers need to tackle head on if they are to grow revenues, reduce churn and prepare themselves for enormous opportunities that lie ahead.

  • Content partnership examines mobility, creativity and the impact of Industry 4.0 on the future of work

    Content partnership examines mobility, creativity and the impact of Industry 4.0 on the future of work

    HP and its media agency, PHD, have partnered with VICE and The Economist to produce a content series entitled ‘Future X’, exploring the trends shaping the workforce and work styles of the future.

  • Creating value with the right AI strategy

    Creating value with the right AI strategy

    Artificial Intelligence (AI) is already blurring traditional industry boundaries, threatening legacy companies and giving agile new entrants the chance to make an impact fast. Clearly, AI has the power to disrupt any industry. Hence, to be successful on your AI journey, think about your AI projects as a portfolio of things you’re trying to achieve. This means thinking holistically about where you’re heading, and navigating the iterative nature of AI initiatives, while remaining aligned to strategy and value. Scaling value relies on a formally defined AI roadmap which can help you deliver faster with more rigor.

  • Structures of digitization and change

    Structures of digitization and change

    Digitization has been with us for some time and will continue to play an important role in all areas and industries in 2020. And the sooner we look at it neither as a curse nor a blessing, but as a fact, we can work together not only to solve the challenges on a technical level, but also to ensure that we as humans do not lose ourselves too much.

  • Media Trends & Predictions 2020

    Media Trends & Predictions 2020

    This year, marketing and media experts will have to develop new skills, engagement models and assessment methods to appeal to consumers in the crowded media landscape, Kantar found out in its global study "Media Trends & Predictions 2020".

  • Digital developments are forward-looking for brick-and mortar stores

    Digital developments are forward-looking for brick-and mortar stores

    While the retail industry felt threatened by the digital world a few years ago, digitization is by now increasingly evaluated as an opportunity. They must embrace new technology to step up to the plate of identifying the right trends at the right time and the right way to capitalize on this opportunity - and not lose sight and feel for their own business by overdosing on data and technology.

  • Analysis of digital channels is essential for customer centric communication

    Analysis of digital channels is essential for customer centric communication

    The proportion of digital contact points, significant for the success of your own business model, is growing. As a result, the online customer journey has become an integral part of the customer intelligence strategy today. In addition to the online advertising contacts that take place along the entire digital customer journey, one's own website plays a central role here, too. Whether in traditional eCommerce or lead generation, the focus is always on the user. With the help of digital analytics, the behavior and needs of users can be better understood so that in-depth recommendations for action can be derived, thus, leading to improved service, a better product, and an optimized customer experience.

  • Spending on VR & AR expected to reach globally $18.8 billion next year

    Spending on VR & AR expected to reach globally $18.8 billion next year

    Worldwide spending on augmented reality and virtual reality (AR/VR) is forecasted to be $18.8 billion in 2020, an increase of 78.5% over the $10.5 billion International Data Corporation (IDC) expects will be spent in 2019.

    The latest update to IDC's Worldwide Augmented and Virtual Reality Spending Guide also shows that worldwide spending on AR/VR products and services will continue this strong growth throughout the 2019-2023 forecast period, achieving a five-year compound annual growth rate (CAGR) of 77.0%.

  • Zendesk’s insights on the power of service in influencing customer loyalty

    Zendesk’s insights on the power of service in influencing customer loyalty

    Zendesk just released its Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with businesses, and what differentiates leading companies from their competitors. The annual report is based on global survey results and the Zendesk Benchmark, an index of product usage data from more than 45,000 global companies using Zendesk and the gold standard of data on how companies use their customer experience solutions.

  • Utilize the full potential of AR

    Utilize the full potential of AR

    Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.

  • Embrace the Singles Day frenzy – it’s worth it!

    Embrace the Singles Day frenzy – it’s worth it!

    China’s November 11, also known as Singles Day, is by now the largest e-commerce day in the world, beating the famous Black Friday or Cyber Monday in the U.S. This year, there will be the first Singles Day after the retirement of Alibaba founder Jack Ma, who started the sales phenomenon around a decade ago, and now handed the job over to Daniel Zhang.

  • The time is ripe for true digital business ethics

    The time is ripe for true digital business ethics

    In ever shorter intervals, digitization brings new trends to light that overwhelms us humans both at work and at home. IT businesses and media companies bombard us with phrases like Industry 4.0, Internet of Things (IoT), Smart Homes, Autonomous Driving, Artificial Intelligence (AI) – well-known synonyms that pitch new feel-good technologies nowadays that intend to make hard routine work easier and more convenient.

  • Augmented Reality lifts data analysis to new dimensions

    Augmented Reality lifts data analysis to new dimensions

    Augmented Reality (AR) is defined by IAB as “an experience that utilizes a camera to change or enhance the user's view of the real world. This experience can be app-based or web-based, though app-based is more common today.  AR experiences are a new way to create context and add experiences over real physical world objects and attributes like location or recognized image or object."

This week's highlights

Content partnership examines mobility, creativity and the impact of Industry 4.0 on the future of work

Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
HP and its media agency, PHD, have partnered with VICE and The Economist to produce a content series entitled ‘Future X’, exploring the trends shaping the workforce and work styles of the
Read more...

The 50 most important content marketing formats

Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
In her book Touch.Point.Sieg. Kommunikation in Zeiten der digitalen Transformation, Anne M. Schüller identifies the 50 best content marketing formats that can be quite helpful to figure out wha
Read more...

Breaking down data silos and providing a complete view of customers’ activity across systems with Zendesk Sunshine

Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
New functionality for its open and flexible CRM platform Zendesk Sunshine have been launched earlier this month that lets companies connect and understand all their customer data. These capabilities b
Read more...
View More Articles

Previous articles

Optimize brand management with AI

Category: February 2020 - Automation & AI: accelerator in digital marketing
The success of a brand depends on the effectiveness of its brand assets - be it an Instagram story, a banner, a TV spot or packaging. The challenge: individualization and the large number of channels
Read more...

Develop chatbots with AI-controlled platforms

Category: February 2020 - Automation & AI: accelerator in digital marketing
Besides product and brand image, customer service has as well a significant impact on a company's reputation. That’s why the customer service department plays a central role in every customer-or
Read more...

AI will remain a major trend in 2020

Category: February 2020 - Automation & AI: accelerator in digital marketing
As you probably expected, artificial intelligence (AI) will again be one of the top IT topics in 2020 and the areas of empathy and improvement of the brand experience will continue to keep companies b
Read more...
View More Articles

Previous month's highlights

Unique combination of data processing, metadata catalog, and self-service shopping in one product makes the difference

Category: November 2019 - E-Commerce & Retail Digital Marketing

Qlik, a leader in data analytics, announced that it has secured its latest patent for Qlik Data Catalyst that’s focused on the product’s innovative capabilities in data management using a metadata repository.

Hardly any industry is currently facing greater challenges than the retail sector

Category: November 2019 - E-Commerce & Retail Digital Marketing

In recent years, developments have taken place that are dramatically changing the role of stationary retail, putting it under pressure and questioning its right to exist.

Microsoft Synchronized Shopping made its debut

Category: November 2019 - E-Commerce & Retail Digital Marketing

Microsoft announced the global debut of a retail solution that empowers consumers to make informed purchase decisions amidst the myriad of options available online and offline.The solution, called Microsoft Synchronized Shopping, is one expression of Microsoft’s broader retail reimagined strategy aimed at simplifying the consumer journey by leveraging intelligent cloud technology.

Digital developments are forward-looking for brick-and mortar stores

Category: November 2019 - E-Commerce & Retail Digital Marketing

While the retail industry felt threatened by the digital world a few years ago, digitization is by now increasingly evaluated as an opportunity. They must embrace new technology to step up to the plate of identifying the right trends at the right time and the right way to capitalize on this opportunity - and not lose sight and feel for their own business by overdosing on data and technology.

View More Articles

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