Saturday Oct 31st

This week's highlights

Creating unique experiences in digital commerce with new technologies and techniques

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
Digital commerce is becoming an essential part of the new economy and the digital customer journey more important due to COVID-19. Particularly the retail sector has undergone a major change and been
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Increase efficiency by giving marketers control over the customer experience

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
The debate over who should oversee shaping digital customer experiences is as old as the internet. With the rise of headless technology, it has just reached a turning point again. Since the 2000s, onl
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Getty Images partners with Climate Visuals to launch Visualising Sustainability Guidelines – supporting brands and businesses to use visual content which incites change

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
Getty Images, a world leader in visual communications and pioneer in the field of visual methodology, has unveiled new research which shows that climate, and sustainability more broadly, are still key
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Previous articles

Not all data is created equal

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
In marketing, data is divided into first, second, and third-party data, based on their origin. Third party data, which currently still is the basis for dominant forms of advertising, such as programma
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Malaysia successfully fighting streaming piracy

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
A new study, researching content viewing behavior of Malaysian consumers, has found a massive 64% decrease in consumers accessing piracy websites over the past 12 months, due to the Ministry of Domest
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List of Asian countries most at risk of RDP brute-force attacks

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
The number of people working from home has risen astronomically this year due to Covid-19. Consequently, numerous companies have been reliant on remote desktop connections to enable their employees to
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Previous month's highlights

Marketers need to stop making their own jobs harder

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

It’s no secret – marketers are time-strapped individuals. With the ongoing pandemic, we’ve also had to take on the role of part-time fortune teller.

Adobe reports APAC consumer sentiment remaining positive as brands adapt strategies to meet new business reality

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

Despite COVID-19 induced lockdown restrictions now being lifted in many parts of the world, the extended time spent confined to the home has had a significant impact on consumers’ shopping habits and their interactions with brands, according to research released by Adobe.

The power of AR in e-commerce

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

Especially in entertainment television, sports TV or shopping, consumers are currently very enthusiastic about video-triggered Augmented Reality (AR), a variant of AR, in which the user holds the smartphone or tablet camera on a moving image and is offered information and interaction options at the same time to match what he/she sees.

Innovation and transformation crucial to tackle post COVID-19 disruption

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

Unveiled at the inaugural SAP Forward Together virtual event, SAP released the results of its poll of 4,500 Southeast Asian business leaders. According to the study, 40% of the businesses polled are still adopting a “wait and see” approach in response to the pandemic, which raises concerns about COVID-19’s impact in the long run.

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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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