Friday Jul 20th

Latest News

  • Make use of the full potential of AR

    Make use of the full potential of AR

    Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.

  • 5 tips on how to reach B2B decision-makers despite ePrivacy

    5 tips on how to reach B2B decision-makers despite ePrivacy

    Reaching the desired audience has always been a challenge not to be sneezed at for advertisers and it can be assumed that it will be even more difficult in future to place advertising messages in a targeted manner. This is because the ePrivacy Regulation (ePVO) will prohibit collecting data to create detailed user profiles without explicit permission of the user. This makes it much harder to play personalized advertising across channels.

  • Artificial Intelligence in marketing – where is it heading?

    Artificial Intelligence in marketing – where is it heading?

    Artificial Intelligence (AI) has been the top marketing theme last year and continue to be this year, simple because only a few have the time to search through the vast amounts of data, but a robot can.

  • To what extent can AI positively support brand building or perception?

    To what extent can AI positively support brand building or perception?

    Artificial intelligence has become indispensable in science, ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made breakthroughs in discovering correlations in research in various fields, marketing being one of them. When looking at chatbots, for instance, AI has found by now its place, with its capability of processing a large part of customer inquiries automatically due to comprehensive, underlying database(s) and intensive training.

  • Integrated marketing communications

    Integrated marketing communications

    The older generation might still remember the time when Integrated marketing communications (IMC) came into play in the 80s. At that time, the whole marketing environment was undergoing profound changes with the advent of the Internet. New communications technologies, media proliferation, audience fragmentation, globalization of markets and the widespread use of databases heralded inexorably the end of old methods and practices by making them less effective or even irrelevant.

  • How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

    How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

    As millennial consumers continue to reject traditional advertising but listening more to recommendations from beauty experts on social media, influencer marketing has started to become one of the main new drivers of customer acquisition for beauty brands around the world.

  • Ericsson unlocks IoT ecosystem with ‘IoT Accelerator Marketplace’

    Ericsson unlocks IoT ecosystem with ‘IoT Accelerator Marketplace’

    Ericsson launched the IoT Accelerator Marketplace to help address the need for collaboration within the digital ecosystem community and benefit developers and service providers alike:

  • Security tips for ad server operators

    Security tips for ad server operators

    When delivering advertising, the SSL / TLS protocol must be used, to encrypt the data traffic between the client and the web server. What we want to highlight in this article, however, is the fact that encryption must also include all participating ad servers within the delivery chain so that fraudsters cannot succeed in hiding ransomware or Trojans in banners and distributing them that way:

  • Communication models in IoT

    Communication models in IoT

    The Internet of Things (IoT) is an emerging topic of technical, social, and economic significance, which encouraged Santosh Kulkarni and Prof. Sanjeev Kulkarni to research the IoT communication models.

  • Hong Kong Customs take enforcement action against retail sellers of Illicit Streaming Devices (ISDs)

    Hong Kong Customs take enforcement action against retail sellers of Illicit Streaming Devices (ISDs)

    As part of Operation Trojan Horse, Hong Kong Customs recently undertook a series of raids against four retail outlets in Sham Shui Po and Wan Chai.

  • Global fintech company QUOINE selects Salesforce Platform to build and innovate for the future

    Global fintech company QUOINE selects Salesforce Platform to build and innovate for the future

    Salesforce, the global leader in CRM, announced that QUOINE, one of the fastest growing innovators in the world of cryptocurrency, has made an additional investment with Salesforce to grow and scale its business globally.

  • ZTE's innovative application NB-IoT

    ZTE's innovative application NB-IoT

    The 6th Mobile IoT Summit during MWC focused this year on the rapid growth and momentum behind both NB-IoT and LTE-M technologies, since both are expected to grow exponentially in 2018.

  • Reconsidering data privacy on social media

    Reconsidering data privacy on social media

    When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as supporting sales, simplifying service consulting, promoting advertising, attracting new customers or just improving the public perception of the company. Not to mention that social networks are preferably used for market research purposes via social media monitoring. In any case, it is important to respect some basic consumer data protection rights.

  • Blockchain and Marketing

    Blockchain and Marketing

    According to emarketer.com, the digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy, pointing out that it is still too early to come to a decision. Anyway, 2018 is expected to be a year of testing and learning.

This week's highlights

AI makes search engine advertising simply better

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
Supposedly, Google started the trend of using Artificial Intelligence (AI) in 2015 using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI to make their life a
Read more...

Allocate your search engine advertising budget strategically

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
Today, an individual and personal customer approach is essential, hence, Search Engine Advertising (SEA) started to influence its success with targeted and locally controlled customer communication. W
Read more...

Google Assistant: Ready to help and spy on you wherever possible

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
EU regulators just sentenced Google to pay a record-breaking €4.3 billion ($5 billion) fine for Android antitrust violations, in their attempt to force the tech giant to stop the ‘illegal t
Read more...
View More Articles

Previous articles

‘Must-have’-security requirements for enterprise video platforms

Category: June 2018 - Mobile & Video Marketing
Organizations are increasingly adopting video and live streaming: from how-to guides for customer service, corporate portraits for marketing purposes or employer branding, to live streaming for intern
Read more...

SEGURU: The world’s first safeware application

Category: June 2018 - Mobile & Video Marketing
Ralph Echemendia, better known by his alter ego “The Ethical Hacker,” just announced at Money 20/20, Europe’s largest FinTech event in Amsterdam, the launch of SEGURU, an application
Read more...

Fake store growth requires new cybercrime definition, says JC3 and APWG

Category: June 2018 - Mobile & Video Marketing
The Japan Cybercrime Control Center (JC3) and the global counter-cybercrime association APWG just released a report detailing the enormous, rapid growth in fake shopping websites pretending to be reta
Read more...
View More Articles

Previous month's highlights

AdColony receives TAG Certification for fighting digital ad fraud

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the Trustworthy Accountability Group (TAG), and received the coveted Certified Against Fraud certification.

Reconsidering data privacy on social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as supporting sales, simplifying service consulting, promoting advertising, attracting new customers or just improving the public perception of the company. Not to mention that social networks are preferably used for market research purposes via social media monitoring. In any case, it is important to respect some basic consumer data protection rights.

Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Poor data application in the creative process is leading to a significant wastage in digital ad spend, according to the Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee in its latest white paper, “Creativity Inspired by Data”.

Make use of the full potential of AR

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.

View More Articles

Singapore’s Cybersecurity Act

Category: May 2018 - Cybersecurity & Data Protection

5 tips on how to reach B2B decision-makers despite ePrivacy

Category: May 2018 - Cybersecurity & Data Protection

Singapore companies embrace technology enabled techniques to fight fraud

Category: May 2018 - Cybersecurity & Data Protection

'Unliche' to unleash Digital Marketing Intelligence

Category: May 2018 - Cybersecurity & Data Protection

Meet the e-privacy regulations with login alliances

Category: May 2018 - Cybersecurity & Data Protection

Security tips for ad server operators

Category: May 2018 - Cybersecurity & Data Protection

How to prevent and ward distributed denial-of-service (DDoS) attacks

Category: May 2018 - Cybersecurity & Data Protection

Streamr and Fysical partner to reshape human location data market

Category: May 2018 - Cybersecurity & Data Protection
View More Articles

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