Wednesday Dec 08th

  • The machines will take over the helm in future retail

    The machines will take over the helm in future retail

    In online and brick-and-mortar retail you can see a tug-of-war for the customer's favor, but this battle only obscures one of the most important future trends, the Internet of Things (IoT). As a result, retail is increasingly losing direct contact with its customers, regardless of whether it is online or offline.

  • Microsoft powers the future of mobility, unveiling its latest cloud & IoT innovations

    Microsoft powers the future of mobility, unveiling its latest cloud & IoT innovations

    Microsoft just unveiled the latest cloud and IoT innovative technology at the inaugural 2035 E-Mobility Taiwan Exhibition, further unlocking potential of cloud computing for smart mobility industry, besides highlighting its partnership with MIH Consortium (MIH), global manufacturing leader Foxconn's electric vehicle (EV) software and hardware open platform. Leveraging the power of Microsoft's cloud service, Azure, the partnership delivers secure and innovative cloud-native solutions.

  • Multi-sensory perception ensures a competitive advantage for brick-and-mortar retail stores

    Multi-sensory perception ensures a competitive advantage for brick-and-mortar retail stores

    Since everyone is talking about neuromarketing, smaller retailers, in particular, often wonder what opportunities it holds for them. Well, basically it is using findings from the past that can now be put to practical use. If you want, you could for instance even consider the church as the inventor of neuromarketing since a visit to a church can explain quite well how multi-sensor technology works.

  • Behavioral design can lower the return rate in online retail

    Behavioral design can lower the return rate in online retail

    I think, we can all agree that returns of goods bought online have a massive impact on the carbon footprint of the entire retail industry, costing companies millions and customers time. Hence, there is no question that a reduction in returns is in the interest of everyone involved. But how can online retailers get their customers to the point to shop in such a way that there are fewer returns?

  • Security risks revealed using Alexa Skills

    Security risks revealed using Alexa Skills

    A study by the German Ruhr-Universität Bochum and the American North Carolina State University, performed the first large-scale analysis of Alexa Skills. Skills are Alexa’s versions of apps, that are used via voice-commands and can be loaded onto the Amazon voice assistant. The study group’s examination revealed that this could bring not only advantages, but security risks and data protection problems for users, too.

  • How omnichannel is shaping the consumer experience in the long term

    How omnichannel is shaping the consumer experience in the long term

    The past few months have had a significant impact on economic development and people's behavior. Still, the exact extent of the devastating effects of the global crisis cannot be foreseen. Social distancing and enacted business closings during the lockdowns have forced retailers to break new ground. Brick-and-mortar shops had to try absorbing the losses with new models – with mixed success since many of these retailers just started out.

  • Best practices for omnichannel marketing

    Best practices for omnichannel marketing

    Kentico Xperience, an award-winning digital experience platform that combines content management, digital marketing and commerce, summarizes in its whitepaper, Omnichannel marketing for customer-driven interactions, the challenges companies are facing when determining the most effective ways to connect to customers for omnichannel marketing and selling.

  • Neuromarketing has the potential to invade privacy

    Neuromarketing has the potential to invade privacy

    Consumer advocate organizations, such as the Center for Digital Democracy, are criticizing neuromarketing's potentially invasive technology.


    The privacy concerns come from consumers being unaware of the purpose of the research, how the results will be used, or haven't even given consent in the first place. Some are even afraid that neuromarketers will have the ability to read a consumer's mind and put them at "risk of discrimination, stigmatization, and coercion."

    However, industry associations across the world have taken measures to address the issue around privacy. For example, the Neuromarketing Science & Business Association has established general principles and ethical guidelines surrounding best practices for researchers to adhere to.

    Below are some guidelines that intend to mitigate the risk of researchers breaching a participant's privacy, if they want their research to be academically recognized.

    1. Do not bring any kind of prejudice in research methodology, results, and participants.
    2. Do not take advantage of participants’ lack of awareness in the field.
    3. Communicate what participants should expect during research (methodologies).
    4. Be honest with results.
    5. Participant data should remain confidential.
    6. Reveal data collection techniques to participants.
    7. Do not coerce participants to join research and allow them to leave when they want.

    Jeff Chester, executive director of the Center for Digital Democracy, for instance, claims that neuromarketing is "having an effect on individuals that individuals are not informed about" and though there has not historically been regulation on adult advertising due to adults having defense mechanisms to discern what is true and untrue, regulations should now be placed: "if the advertising is now purposely designed to bypass those rational defenses . . . protecting advertising speech in the marketplace has to be questioned."  (Source: Wikipedia)

    By MediaBUZZ

  • Reimagined goes hand in hand with change

    Reimagined goes hand in hand with change

    In the recent study ''Life Reimagined', the consulting firm Accenture examined which developments are increasingly influencing the purchasing decisions of consumers today and how companies should react to them to continue playing a role in their market in the future.

  • Visa helps SMBs access the digital economy

    Visa helps SMBs access the digital economy

    Visa announced that it has helped to digitally-enable an estimated 16 million small and micro businesses (SMBs) worldwide, or just over 30% of the multi-year goal it set in 2020 to digitize 50 million SMBs.

  • Growing security issues for CISOs

    Growing security issues for CISOs

    Cyber-attacks are the greatest risk to a company’s operational capacity, as well as its revenue and brand value. With the digital transformation, and with it an acceleration of modern technology, there has been a vast increase of security issues that Chief Information Security Officers (CISO’s) have had to face. This is especially true for small to medium business, as these companies have accelerated straight through to the Cloud and experienced at full force all the new and developing related issues. Similar issues face larger corporations, but at differing degrees.

  • Don’t guess but know what your users want – with Nano INSIST

    Don’t guess but know what your users want – with Nano INSIST

    A consumer who is looking for a product on the Internet is an ideal recipient for targeted online marketing since the person indicated an interest. The start-up Nano Interactive can help in proving search-intent targeted advertising, “based on a technology that even the search engine giant Google cannot keep up with”, the company states.

  • Rakuten SQREEM launched new AI-based first-party data ad solution

    Rakuten SQREEM launched new AI-based first-party data ad solution

    Rakuten SQREEM Inc., the joint venture between Singapore-based Artificial Intelligence (AI) Solutions Company SQREEM Technologies and global leader in internet services Rakuten Group, Inc., announced the launch of a new advertising product that offers deeper insights and significantly more targeted media buying.

  • Smaato boosts platform security against fraud

    Smaato boosts platform security against fraud

    Smaato, an omnichannel digital ad-tech platform and ad server, recently announced their integration with cybersecurity company HUMAN, a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. Its ‘Human Verification Engine’ roots out fraud before it can impact the bottom line. In conjunction with Smaato’s own sophisticated automated systems, safety and security on the platform for publishers and marketers alike is guaranteed. The company’s digital ad-tech platform is a self-serve omnichannel monetization solution that offers publishers the ability to manage their entire ad stack in one place.

This week's highlights

Customer Journey Mapping

Category: December 2021 - Customer Journey Analytics: Real-time Marketing
Customer loyalty is no longer just based on price or product quality, but on experience; hence, companies need to deliver seamless, secure, effortless, and personalized experiences anytime, across all
Read more...

Ad trade is on course to reach a value of $1trn by 2025

Category: December 2021 - Customer Journey Analytics: Real-time Marketing
New advertising spend forecasts for 100 markets worldwide show that the global ad market has thus far largely weathered the impact of COVID-19 and is on course to reach a value of US$1trn in 2025, wit
Read more...

Apteco’s best practices for successful customer journey analytics

Category: December 2021 - Customer Journey Analytics: Real-time Marketing
In times when the customer experience is decisive for the success or failure of a company, a better understanding of the customer journey ensures a clear lead over the competition. Indeed, a Forreste
Read more...
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Previous articles

How and why is a customer for or against a product or service?

Category: November 2021 - Neuromarketing: Predictive Analytics
Neuroscientists agree that 70-95% of people make decisions unconsciously and then give themselves a “logical explanation” for their decision within fractions of a second. Therefore, when w
Read more...

Unlock new competitive advantages with predictive analytics

Category: November 2021 - Neuromarketing: Predictive Analytics
Predictive analytics are regularly used in marketing to create individual and relevant customer communication. It is a forecasting method that aims to determine future and unknown events by identifyin
Read more...

Cognitive bias can be quite dangerous for marketers

Category: November 2021 - Neuromarketing: Predictive Analytics
Most people tremendously enjoy getting recognition for their thought patterns, routines, and beliefs. We also tend to select and interpret information in such a way that it corresponds to and reinforc
Read more...
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Previous month's highlights

Speech recognition

Category: September 2021 - Voice Search & Smart Speakers

Speech recognition is an interdisciplinary subfield of computer science and computational linguistics that develops methodologies and technologies that enable the recognition and translation of spoken language into text by computers. It is also known as automatic speech recognition (ASR), computer speech recognition or speech to text (STT). It incorporates knowledge and research in the computer science, linguistics, and computer engineering fields.

Basic knowledge in the four data disciplines is essential for a career in marketing

Category: September 2021 - Voice Search & Smart Speakers

The idea of designing creative advertising banners, captivating headlines, and trying to receive as many likes as possible for social media postings is increasingly giving way to a tough, data-driven mentality in marketing. “If you can't measure it, you can't improve it”, the management guru Peter Drucker once said. And indeed, the shift in the customer journey and the associated development towards digital marketing channels brought with it a decisive factor – measurability! Marketing has changed, and it will continue to change, but what does that mean for required job skills in marketing?

AnyMind Group launched Story Engine, a no-code web stories generator

Category: September 2021 - Voice Search & Smart Speakers

AnyMind Group announced the launch of Story Engine, a no-code feature on AnyManager that enables users to easily create, edit, manage and publish Web Stories, an open-source initiative by Google.

Security risks revealed using Alexa Skills

Category: September 2021 - Voice Search & Smart Speakers

A study by the German Ruhr-Universität Bochum and the American North Carolina State University, performed the first large-scale analysis of Alexa Skills. Skills are Alexa’s versions of apps, that are used via voice-commands and can be loaded onto the Amazon voice assistant. The study group’s examination revealed that this could bring not only advantages, but security risks and data protection problems for users, too.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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