Speech recognition is an interdisciplinary subfield of computer science and computational linguistics that develops methodologies and technologies that enable the recognition and translation of spoken language into text by computers. It is also known as automatic speech recognition (ASR), computer speech recognition or speech to text (STT). It incorporates knowledge and research in the computer science, linguistics, and computer engineering fields.

Verizon Media announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite.

In the digital age, nobody wants to be overwhelmed with unspecified floods of offers anymore, rather everyone expects to be addressed individually with solutions that are perfectly tailored to their needs. Hence, the motto “a lot helps a lot” no longer applies for marketing activities today. While mass marketing has led to enormous wastage for decades, a new approach is now experiencing an upswing.

Voice search seems to be a trend now that’s not showing any signs of slowing down, still it seems as if it is one of the least understood topics brands are facing today, according to Uberall, a leading provider of ‘Near Me’ Brand Experience marketing solutions.

Right now, at a time when there is a lot of uncertainty, it is important for influencers to further consolidate trust that has already been built to ensure long-term fan loyalty. Reach is the currency of the 21st century and whoever knows how to use it skillfully has a clear advantage.

HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic asking the following questions:

INFLUENCER RESEARCH

Which of the following platforms do you use?

Wherever you go, you find the same picture of people staring into their smartphones and paying little or no attention to what's going on around them.

Well, that’s the main problem marketers are facing to get customers to pay attention to their products and services.

Location-based marketing and proximity marketing can help here, which is why we want to summarize quickly what exactly these frequently cited terms mean and what similarities and differences they have.

IBM announces advances in artificial intelligence (AI), hybrid cloud, and quantum computing at its Think conference. The innovations highlight IBM's role in helping its clients and partners accelerate their digital transformations, return to work smarter, and build strategic ecosystems that can drive better business outcomes.

Social media intelligence company Circus Social has rebranded as Radarr as it evolves to cater to an ever-increasing demand for predictive digital insights in Asia.

The importance of communities is growing steadily, which is why more and more brands are trying to activate their power, and have an impact on our view of influencer marketing: In future, decision-makers should no longer ask themselves: "Which person is the right one for me", but rather "In which community do I want to take place and which person can help me?"

AppsFlyer’s The State of Gaming App Marketing report examines the growth of the mobile gaming industry in 2020 to provide marketers an in-depth analysis of global data-driven insights, industry trends, and growth opportunities, as well as performance benchmarks in 16 key markets.

From Google Ads to social media and native advertising, almost every marketing channel offers a certain form of geofencing, seen as a means within regionally limited guerrilla marketing campaigns. What many marketing managers do not have on their radar, however, is the fact that even for account-based marketing, the procedure is increasingly turning out to be an ingenious move to address the desired target group.

A consumer who is looking for a product on the Internet is an ideal recipient for targeted online marketing since the person indicated an interest. The start-up Nano Interactive can help in proving search-intent targeted advertising, “based on a technology that even the search engine giant Google cannot keep up with”, the company states.

According to Kantar’s recently published media reactions report, marketers plan to increase their spending in online video ads, social media newsfeed ads, brand effectiveness research and digital behavioral measurement. This has led brands across APAC dealing with more discerning, divisive, and digitalized consumers in a more fragmented media and ecommerce ecosystem.