Monday Jul 22nd

  • AI-powered video analytics for today’s visually-driven society

    AI-powered video analytics for today’s visually-driven society

    For the first time in social listening history, companies can monitor their brand mentions in text, image, and now in motion with video recognition by Talkwalker, a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts.

  • Face the crisis of trust by finding a balance between personalization and privacy

    Face the crisis of trust by finding a balance between personalization and privacy

    It is a predicament: consumers' expectations towards businesses are higher than ever, as they demand an experience when buying a product, not just the feeling of a mere necessity. Hence, personalization is the keyword here, so that offers, product recommendations and discounts are available on the right channel at the right time and in line with the customer's current expectations and needs. All this is possible and only needs as prerequisites data-based 360-degree customer views, but that's exactly where the problems start. For fear of abuse, consumers are more reluctant in giving their data to businesses.

  • Socialbakers provides guidance on how to invest advertising budgets to maximize reach, engagement and business impact

    Socialbakers provides guidance on how to invest advertising budgets to maximize reach, engagement and business impact

    The leading AI-powered social media marketing platform Socialbakers released a comprehensive report at the end of 2018 a comprehensive report that offers detailed information about the state of social media engagement and advertising, as well as emerging themes for the year ahead. The trend report dives into demographics and brand trends, advertising effectiveness, engagement best practices, and emerging trends involving influencer marketing and privacy and security.

  • MediaMath and White Ops build transparency and trust into the Programmatic Supply Chain

    MediaMath and White Ops build transparency and trust into the Programmatic Supply Chain

    MediaMath and White Ops, the global leader in bot fraud protection, announced a new partnership that will protect some of the world's largest advertisers, agencies and publishers from sophisticated invalid traffic (SIVT) before it can be purchased. Partnering identity and detection solutions from both companies, MediaMath and White Ops together aim to provide transparency and build trust and accountability in the advertising ecosystem.

  • Driving revenue in e-commerce with real-time graph databases

    Driving revenue in e-commerce with real-time graph databases

    Customers nowadays expect more from their online store than just standard suggestions on the latest bestsellers or the cheapest items. Whoever wants to increase sales in e-commerce must meet the expectations and tastes of the customers - ideally fulfilling their wishes before they could even express them. However, this only works if the recommendations include comprehensive information such as the previous buying behavior and previous search queries, and thus become relevant for the customer. Pseudo-personalized emails, incoherent advertising, and randomly chosen "You might like it" links are more harmful than doing any good. If the personalized recommendation is successful, online retailers can improve customer satisfaction, achieve a higher conversion rate, and increase sales.

  • Digital 2019 report finds social media fuels growth despite industry challenges of 2018

    Digital 2019 report finds social media fuels growth despite industry challenges of 2018

    Hootsuite, the leader in social media management, released in collaboration with We Are Social, the eighth annual report, Digital 2019, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and that 45% of the world— nearly 3.5 billion people annually—are logging in to their favorite social platforms. That’s a near 9% released increase year-over-year despite growing concerns of fake news, fake followers and data privacy in 2018.

  • SEO & SEA: It’s all about strategy

    SEO & SEA: It’s all about strategy

    Search Engine Optimization (SEO) and Search Engine Advertising (SEA) mean more than just keyword analysis and should be an essential part of any online marketing strategy today. Simply because skillful SEO and deliberate SEA makes websites more productive for the sales of products. Considering certain rules can be useful to steadily improve existing operations, like the following

  • Planning for the right voice search strategy

    Planning for the right voice search strategy

    The spread of language assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces. In fact, now it is expected now, according to forecasts by market research firm ComScore, which also finds that at the latest by 2020 around 50% of search queries will be voice-based.

  • How established is AI in marketing really?

    How established is AI in marketing really?

    Artificial intelligence (AI) is often mentioned in conjunction with big data or machine learning as a generic term for methods and applications that deal with the automation of intelligent behavior. A key feature of AI is that it is based on software that is capable of learning from its own behavior and that way constantly improves itself.

  • Forecasts on cybersecurity and data protection

    Forecasts on cybersecurity and data protection

    Companies consider cyber-attacks more and more as a central business risk and start to work on better protection, but will they be able to master the security challenges in the digital economy?

  • Criteo Direct Bidder is now compatible with Accelerated Mobile Pages

    Criteo Direct Bidder is now compatible with Accelerated Mobile Pages

    Criteo announced that its leading header bidding solution, Criteo Direct Bidder (CDB), is now compatible with Accelerated Mobile Pages (AMP), the web component framework developed by Google that has the mission to "provide a user-first format for web content".

  • Selected social media KPIs for performance measurement

    Selected social media KPIs for performance measurement

    Some social media key performance indicators (KPIs) only relate to individual social media platforms while others have overall significance. Therefore, as with almost any social media target, the question arises how marketers can measure success - or failure.

  • W+ platform brings industry-changing solutions for publishers, advertisers and readers

    W+ platform brings industry-changing solutions for publishers, advertisers and readers

    World Plus International announced the launch of W+ during a press event at Marina Bay Sands, Singapore last week. The innovative and truly digital magazine publishing platform is available from now on for iOS and Android devices worldwide.

  • The hyper-intelligent workforce and the future of work

    The hyper-intelligent workforce and the future of work

    Asking which industries are going to be most impacted by Artificial Intelligence (AI) in the coming years and decades, is much like asking someone in the 80s which industries are going to be most impacted by computer chips and computer software. In 1980s, it was possible to see that computers were going to revolutionize retail and medicine, but not to forecast the advent of Amazon or Taobao. Prediction of AI’s future influence is likely even harder than was the case for earlier technologies, due to the exponential nature of change in an era of unprecedented connectivity.

This week's highlights

Criteo Direct Bidder is now compatible with Accelerated Mobile Pages

Category: July 2019 - Multichannel, Mobile & Video Marketing
Criteo announced that its leading header bidding solution, Criteo Direct Bidder (CDB), is now compatible with Accelerated Mobile Pages (AMP), the web component framework developed by Google that has t
Read more...

SpotX facilitates easy access to third-party viewability and verification for in-app mobile ads

Category: July 2019 - Multichannel, Mobile & Video Marketing
As content consumption on mobile continues to increase around the world, so has advertising spent on the medium. In fact, nearly a quarter of digital advertising budgets are allocated to mobile apps,
Read more...

Launch of a new global analytics tool for Amazon sellers

Category: July 2019 - Multichannel, Mobile & Video Marketing
Egrow, an all-in-one solution for data-based decision making to design, launch, develop and grow an Amazon Marketplace business and support the next generation of entrepreneurs, has just been launched
Read more...
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Previous articles

APAC’s mobile-first economy key target for fraudsters, AppsFlyer revealed

Category: June 2019 - Cyber-security & Data Protection
AppsFlyer just released its APAC Ad Fraud Report 2019, providing marketers a comprehensive report on the evolving mobile advertising industry in the region. Covering activity between November 2018 to
Read more...

Risk management expertise and practice across construction, banking and energy projects in Asia

Category: June 2019 - Cyber-security & Data Protection
Sword GRC, a leading supplier of risk, compliance and governance solutions, has announced a new partnership agreement with Capcon Asia, a human capital consultancy firm in Asia. Capcon Asia, a special
Read more...

Brain-Computer Interfaces, AI, and Androids: are we keeping the upper hand?

Category: June 2019 - Cyber-security & Data Protection
The way the user will communicate with computers in the future is in for a big change. After keyboards, mice, touchscreens, gesture and voice recognition, the avant-garde computer research relies on s
Read more...
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Previous month's highlights

International Women’s Day feature report substantiates women’s growing confidence in the future

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

As the number of financially independent women around the world increases, so, too, is their optimism about the future, along with their focus on health and wellness, according to new gender-focused analysis undertaken by global measurement company, Nielsen.

SEO & SEA: It’s all about strategy

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Search Engine Optimization (SEO) and Search Engine Advertising (SEA) mean more than just keyword analysis and should be an essential part of any online marketing strategy today. Simply because skillful SEO and deliberate SEA makes websites more productive for the sales of products. Considering certain rules can be useful to steadily improve existing operations, like the following

The hyper-intelligent workforce and the future of work

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Asking which industries are going to be most impacted by Artificial Intelligence (AI) in the coming years and decades, is much like asking someone in the 80s which industries are going to be most impacted by computer chips and computer software. In 1980s, it was possible to see that computers were going to revolutionize retail and medicine, but not to forecast the advent of Amazon or Taobao. Prediction of AI’s future influence is likely even harder than was the case for earlier technologies, due to the exponential nature of change in an era of unprecedented connectivity.

Creative trends for marketers in 2019

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

2019 promises to deliver incredible new developments in the way designers approach customer experience. Improvements in personalization and artificial intelligence (AI) are enabling independent designers and marketing professionals alike to create experiences that truly delight their customers.

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Adobe Experience Platform delivers personalized experiences in real time

Category: April 2019 - Personalised & Customer-centric Content Marketing

Adobe Research: CX a priority for business, but technology adoption lags

Category: April 2019 - Personalised & Customer-centric Content Marketing

Driving revenue in e-commerce with real-time graph databases

Category: April 2019 - Personalised & Customer-centric Content Marketing

Being customer-centered with integrated CRM

Category: April 2019 - Personalised & Customer-centric Content Marketing

Will chatbots take the lead in one-to-one (personalized) conversations in the digital arena?

Category: April 2019 - Personalised & Customer-centric Content Marketing

Face the crisis of trust by finding a balance between personalization and privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing

HubSpot for authentic and personalized videos

Category: April 2019 - Personalised & Customer-centric Content Marketing

Open data

Category: April 2019 - Personalised & Customer-centric Content Marketing
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