Sunday Jun 26th

  • Improving marketing performance thanks to increasing digitization

    Improving marketing performance thanks to increasing digitization

    Data-savvy marketers have access to numerous valuable insights about their customers that can monitor their performance closely and identify data-driven potential for improvement. Marketing departments that don't engage in data-driven analytics run the risk of being overtaken by the competition and failing to meet consumer expectations.

  • YouTube unveils more measures to combat misinformation

    YouTube unveils more measures to combat misinformation

    Over the past five years, YouTube has invested heavily in a framework they call the 4Rs of Responsibility as a core tenet in their commitment to protect their community. Using a combination of machine learning and people, their focus is removing violative content quickly, raise up authoritative sources, and reduce the spread of problematic content. These tools working together have been pivotal in keeping views of bad content low, while preserving free expression on the YouTube platform. And yet, as misinformation narratives emerge faster and spread more widely than ever, the company’s approach needs to evolve to keep pace, according to their press release.

  • Innovative solution unlocks interactive experiences for stronger audience engagement

    Innovative solution unlocks interactive experiences for stronger audience engagement

    Attention is a precious commodity in our information-rich world. With over 1.88 billion websites offering a wealth of content, people have become increasingly discerning in selecting content they wish to consume and how they spend their most valuable asset. As attention spans narrow, standing out in a crowded digital space and acquiring consumer attention continue to be an ongoing challenge for brands and advertisers.

  • Art + Blockchain = FENIX360 App for the benefit of all

    Art + Blockchain = FENIX360 App for the benefit of all

    FENIX360, an artist-centric platform, is disrupting the traditional artists business with its 360 experiential ecosystem and pay model that will allow artists and creators to retain the majority revenue on the platform.

    In an industry that typically favored middlemen, resulting in redundant and unnecessary costs, artists and creators were often left with almost nothing. But with FENIX360 that will now change. Its revolutionary blockchain platform is designed to better connect artists and fans in a way that benefits everyone, offering musicians and other artists multiple new revenue streams, such as direct access to the merchandise and ticketing industries - in a way that’s never been done before.

  • Yahoo’s Video Lite unlocks stronger storytelling

    Yahoo’s Video Lite unlocks stronger storytelling

    Yahoo unveiled its latest ad solution, Video Lite, in the Asia Pacific region (APAC) that intends to help brands enhance their video assets for a stronger storytelling experience. Video Lite is Yahoo’s newest feature, available for private marketplace (PMP) campaigns via Yahoo Exchange, that allows advertisers to optimize existing video creatives for digital media placements through the addition of end cards or branded frames, CTA buttons and messages.

  • ADVANCE.AI enhances its One-Stop Platform to better serve their clients in digital transformation journey

    ADVANCE.AI enhances its One-Stop Platform to better serve their clients in digital transformation journey

    ADVANCE.AI, a leading AI company specializing in digital identity verification, risk management and process automation, announced the enhancement of its One-Stop Platform, which now supports multi-device user journeys, multi-language compatibility, enhanced AML screening tools, and Single Customer View via API and SDK.

  • With artificial intelligence into a new age of automation

    With artificial intelligence into a new age of automation

    Artificial intelligence (AI) and machine learning arrived in industrial production a long time ago – at least in theory. In any case, it is undisputed that AI-based automation solutions will be the big topic in the coming years. However, the question arises as to how quickly the immense potential of this technology can be tapped for the producing industry.

  • GBC.AI announces its cutting-edge Web3 security product “Wallet Guardian”

    GBC.AI announces its cutting-edge Web3 security product “Wallet Guardian”

    GBC.AI, provider of cutting-edge proprietary artificial intelligence (AI) smart-blockchain technology, has announced its new Web3 security product, Wallet Guardian.

  • How the MITRE ATT&CK framework has revolutionized cyber-security

    How the MITRE ATT&CK framework has revolutionized cyber-security

    The MITRE ATT&CK framework is a knowledge base of adversary tactics, techniques, and procedures (TTPs). These TTP’s are based on real-world observations, used by various threat actors, which have been made globally accessible to be used as the foundation for threat models and methodologies. Since its official release in May 2015, the framework has been talked about intensively in all industries. However, its use is often still underestimated, and many security teams are still playing catch up in updating their defenses.

  • Meet Chinese Central Television’s AI anchor Wang

    Meet Chinese Central Television’s AI anchor Wang

    AI anchor Wang, the first AI anchor adopted by the Chinese Central Television (CCTV), has been introduced in March through a featured program and actively used in news and economic programs from this year onwards. The AI anchor of CCTV, with its natural voices and facial expressions, is an AI human made with DeepBrain AI's deep learning technology.

  • A good strategy is half the battle in social media

    A good strategy is half the battle in social media

    Since social media is gaining in importance in our everyday lives, marketing and sales teams must adapt to these consumer habits. Today’s customers expect relevant, personalized, and up-to-date content; therefore, traditional methods of cold calling and email marketing do not do justice to this, but the use of social media has a major impact on the success of marketing and sales.

  • Regional Research Report on “Attitudes in Asia”

    Regional Research Report on “Attitudes in Asia”

    The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing a digital disruption spurred on by the migration of users from offline to online with the new stay-at-home paradigm.

  • SML launches its first RFID technology center in Hong Kong

    SML launches its first RFID technology center in Hong Kong

    SML Group, a worldwide leader in digital identification technology and solutions provider, announced the launch of its Technology Innovation Development Center (TIDC), a first-in-Hong Kong Radio Frequency Identification (RFID) inlay R&D center and production hub.

  • AI spending in Asia Pacific to reach $32 billion in 2025

    AI spending in Asia Pacific to reach $32 billion in 2025

    According to IDC's latest Worldwide Artificial Intelligence Spending Guide, spending on AI systems in the Asia Pacific region will rise from $17.6 billion in 2022 to around $32 billion in 2025.

This week's highlights

Brand marketing relies on awareness and image

Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
Optimizing online marketing purely based on metrics alone is tempting, as is managing campaigns based on conversion numbers and targeting a loyal audience with precise tracking and retargeting, but th
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Apple's App Transparency Framework

Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
More than a year ago, Apple introduced new privacy features as part of iOS 14.5, turning the mobile marketing landscape upside down. As part of the changes, users will now have to proactively give con
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Using intent data finds out what the customer wants

Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
The wealth of data available to B2B marketers today is vast and often very complex to manage when it comes to achieving specific business goals.
Read more...
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Previous articles

Risk managers fear social media more than cyber attacks

Category: May 2022 - Security & Data Privacy in Marketing
According to a recent study, corporate communications managers consider social media one of the biggest business risks, ahead of privacy and cyber threats, extreme weather conditions or supply chain p
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Spike in ransomware attacks

Category: May 2022 - Security & Data Privacy in Marketing
The APWG's new Phishing Activity Trends Report reveals that the number of phishing attacks has tripled from early 2020. APWG observed 316,747 phishing attacks in December 2021, which is the highest nu
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Never trust, always verify

Category: May 2022 - Security & Data Privacy in Marketing
No one is trusted and authentication is required for all access when speaking of the "Zero Trust" security model. In today's new world of work, which is fraught with dangers in terms of data and syste
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Previous month's highlights

IDC’s early assessment of the Russia-Ukraine conflict on ICT spending and tech markets in Asia Pacific

Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing

The impact of the current conflict between Russia and Ukraine is far-reaching and will impact Asia Pacific in the short and possibly long-term in a recently published impact analysis: IDC reiterates that sanctions, commodity shortages, and higher prices for oil and gas as well as other essential goods will further fuel inflationary pressures and damage ICT supply chains that support the regional consumer electronics and semiconductor manufacturing as well as distribution industries.

Dreame partners with Globook Studio to co-produce audiobooks on DreameFM

Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing

Dreame, a leading online fiction platform from Singapore, announced a partnership with Globook to create audio books based on popular Dreame stories. Building on the success of Dreame's platform, the partnership is focused on the experience of customers and writers. In addition, this new contract will allow Globook to name the App as DreameFM of which the Android version has already been made available in the Google Play Store.

There is always something exciting to communicate, isn’t it?

Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing

What to do when it feels like every topic has already been written about? Well, then the following tips might help you in creating new topics and content.

Vonage powers innovative virtual reality travel experience

Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing

VoicePing, a Japan-based start-up established in 2019, focuses on developing and providing intuitive, realistic virtual experiences, including virtual office environments. As demand for immersive digital experiences grows, the company started actively developing a variety of VR-related services through a capital and business alliance with MetaReal Corp.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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