Monday Jun 18th

Latest News

  • Be well on the way to bringing consumers closer to IoT technology

    Be well on the way to bringing consumers closer to IoT technology

    In our December issue last year, we already provided hints where IoT is heading this year in Asia Pacific when we presented Hitachi Vantara’s insightful predictions. Summarily, both Hubert Yoshida and Russell Skingsley believe the adoption of Internet of Things (IoT) platforms will dominate enterprise IT strategies in 2018. At the same time, both CTOs of Hitachi Vantara made clear that they seek to collaborate with customers and ecosystem players to innovate and create new value for business stakeholders, customers and society at large.

  • Qualtrics and Kantar TNS join forces to form global CX powerhouse

    Qualtrics and Kantar TNS join forces to form global CX powerhouse

    Qualtrics, the leader in experience management, announced a global partnership with Kantar TNS, one of the world’s largest research agencies, to help organizations put customers at the heart of their business.

  • Global fintech company QUOINE selects Salesforce Platform to build and innovate for the future

    Global fintech company QUOINE selects Salesforce Platform to build and innovate for the future

    Salesforce, the global leader in CRM, announced that QUOINE, one of the fastest growing innovators in the world of cryptocurrency, has made an additional investment with Salesforce to grow and scale its business globally.

  • AI’s impact on the workforce of the future is no different from previous industrial revolutions

    AI’s impact on the workforce of the future is no different from previous industrial revolutions

    PwC examined in a new report the impacts of three overlapping waves of automation - the algorithm, augmentation and autonomy wave. The research analyzed the tasks and skills involved in the jobs of over 200,000 workers across 29 countries in order to assess the potential impact of automation on workers in different industry sectors and of different genders, ages and education levels.

  • Social Media must be part of any orchestrated marketing strategy

    Social Media must be part of any orchestrated marketing strategy

    The days when a company just had to set up an appropriate social media page to automatically be pushed forward by the hype are definitely a thing of the past. The demands on marketing and communication managers have simply changed dramatically over the past ten years. With the event of social media, its networking power and user-generated content, marketing activities need to be strategically orchestrated for proper human resources planning, time- and cost management.

  • Marketers hardly use the potential of AI yet

    Marketers hardly use the potential of AI yet

    The recent Adobe Digital Trends Report 2018 revealed that 42% of marketing decision makers in international companies already rely on self-learning algorithms in their company or plan to do so over the next twelve months - be it for data analysis (51%), email marketing (26%) or programmatic advertising (22%).

  • Overcoming perceptual vigilance and harnessing disruption to capture attention

    Overcoming perceptual vigilance and harnessing disruption to capture attention

    Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are especially conscious of the damage that irrelevant messages can do - to both brands and publishers.

  • Glass ceiling cracked, but not smashed

    Glass ceiling cracked, but not smashed

    Forty years on from the phrase ‘glass ceiling’ being used to define thwarted careers and ambitions - especially for women - ACCA is calling for business leaders to show real and measurable progress on diversity and social mobility issues, as it marks International Women’s Day 2018.

  • Ad Verification

    Ad Verification

    Ad Verification is a real-time technical process which verifies the inventory quality and visibility of advertising impressions. In the fight against fraud and the lack of transparency and viewability, advertisers and agencies can use Ad Verification to protect their brand image, besides boosting their campaign performance by streamlining media investment.

  • Emerging group of 'cloud masters' accelerates the ability to outperform peers

    Emerging group of 'cloud masters' accelerates the ability to outperform peers

    A global survey of 730 IT professionals, conducted by Longitude, revealed that a small group of forward-thinking businesses has reached cloud maturity with on average of 70% or more of their applications operating in the cloud. Oracle and Intel partnered with Longitude Research for the study that surveyed C-level and senior IT executives from companies that had an annual revenue of $1 billion or more, coming from 13 countries.

  • Retailer spending on AI to grow nearly fourfold

    Retailer spending on AI to grow nearly fourfold

    A new study from Juniper Research has found that global retailer spending on AI will reach $7.3 billion per annum by 2022, up from an estimated $2 billion in 2018, as retailers target new avenues to increase personalization of the customer experience.

  • How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

    How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

    As millennial consumers continue to reject traditional advertising but listening more to recommendations from beauty experts on social media, influencer marketing has started to become one of the main new drivers of customer acquisition for beauty brands around the world.

  • A strategic approach to video marketing makes the big difference

    A strategic approach to video marketing makes the big difference

    The good old moving picture, aka video, is a popular tool for all companies that have something to show or to explain, making it interesting for marketing. Besides the fact that almost 90% of Internet users between the ages of 14 and 29 watch videos online every week, meaning that the most potent buyer group is undoubtedly video affine. Much of the consumption time of online videos is by no means attributable to new-modern social phenomena, such as binge-watching on large series and film platforms, but company’s advertising videos are often as well consumed on social media channels. In addition, the increased use of the internet via smartphone is boosting the need for new video marketing measures. If you manage to get into the microcosm of a potential buyer, advertising on video content can actually be lucrative.

  • Micro moments depict user behavior in the mobile age brilliantly

    Micro moments depict user behavior in the mobile age brilliantly

    The smartphone, our little personal all-rounder and companion in all situations, is extremely important to us not only to search for information - be it finding the nearest bank, the departure time of a train or supporting decision making. In such so-called "micro-moments" companies can offer their help to users as well, if their service or product is sought after, because such useful advertising offers will not be seen as a distraction. In the end, it gives companies a chance to connect with consumers at the very moment their attention to communication is the highest. How that works and what exactly Micro Moments are, I want to explain in the following:

This week's highlights

5G: The roadmap to launch in Asia

Category: June 2018 - Mobile & Video Marketing
By 2022, there will be 280 million 5G subscriptions in Asia Pacific, with 5G service revenue reaching US$4.5 billion. Compared to previous generations of networks, 5G’s significance lies in its
Read more...

Micro moments depict user behavior in the mobile age brilliantly

Category: June 2018 - Mobile & Video Marketing
The smartphone, our little personal all-rounder and companion in all situations, is extremely important to us not only to search for information - be it finding the nearest bank, the departure time of
Read more...

The 4th Industrial Revolution creates a customer divide that Salesforce knows how to tackle

Category: June 2018 - Mobile & Video Marketing
Salesforce announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce
Read more...

Be connected on the go

Category: June 2018 - Mobile & Video Marketing
Mobility is gaining traction worldwide. By 2022, more than 4 in 10 employees around the world are expected to be mobile, according to Strategy Analytics and IDC reported that global spending on mobili
Read more...

Fake store growth requires new cybercrime definition, says JC3 and APWG

Category: June 2018 - Mobile & Video Marketing
The Japan Cybercrime Control Center (JC3) and the global counter-cybercrime association APWG just released a report detailing the enormous, rapid growth in fake shopping websites pretending to be reta
Read more...
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Previous articles

SAP expands innovation footprint in APJ with the launch of SAP Leonardo Center Singapore

Category: May 2018 - Cybersecurity & Data Protection
SAP, the market leader in enterprise application software, just launched a new SAP Leonardo Center in Singapore to support its customers, partners and the broader ecosystem of universities and start-u
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How to prevent damage from phishing scams and malware

Category: May 2018 - Cybersecurity & Data Protection
With the rise of technology, ransomware and other cyberattacks accelerate their proceedings. In fact, not only the frequency, but also the sophistication of attacks of online criminals are steadily in
Read more...

Real’ is more important than ‘perfect’ for Asia Pacific millennial travelers

Category: May 2018 - Cybersecurity & Data Protection
Millennials represent more than 45% of Asia Pacific’s population, and with 60% of the world’s millennials expected to live in Asia by 2020, it’s a group that no one can afford to ign
Read more...

Majority of businesses view GDPR more as an opportunity to improve data privacy and security than a threat, IBM study reveals

Category: May 2018 - Cybersecurity & Data Protection
The IBM study, titled “The end of the beginning: Unleashing the transformational power of GDPR”, reveals that nearly 60% of respondents see the General Data Protection Regulation (GDPR) as
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Meet the e-privacy regulations with login alliances

Category: May 2018 - Cybersecurity & Data Protection
If you want to find out how to manage tracking users despite e-privacy regulation and to bypass the new hurdles, keep reading.
Read more...
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Previous month's highlights

Today’s soft skills are the hard skills

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Every year, Indra Nooyi, the CEO of PepsiCo, sits down to write a letter… in fact, 400 of them. In each one, she tells the parents of her senior executives what their child is doing for the company, and why they are a gift to the company. The response from her colleagues: “This is the best thing that’s happened to my parents. And, it’s the best thing that’s happened to me!”

Aurecon launches Just Imagine #100GoodIdeas eBook

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

In celebration of their second anniversary and 100th blog post, Just Imagine, our friends from Aurecon just published their first eBook #100GoodIdeas. The company’s award-winning future-focused blog encourage its readers arrestingly to explore what is possible through their imagination.

ZTE's innovative application NB-IoT

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

The 6th Mobile IoT Summit during MWC focused this year on the rapid growth and momentum behind both NB-IoT and LTE-M technologies, since both are expected to grow exponentially in 2018.

Big Apple Buddy can deliver the latest VR innovations from the USA straight to your doorstep

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

After a groundbreaking year of advancements in the realm of Virtual Reality, tech companies across the United States have flooded the market with headset after headset all with the promise of virtual reality. But as a relatively new technology, it can be easy for customers to eagerly purchase a headset that doesn’t live up to the hype or price tag.

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AdColony receives TAG Certification for fighting digital ad fraud

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Mixed Reality (MR)

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

When I grow up, I want to be a sense maker

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Man vs Machine: Will AI put our humanity at stake?

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Spoiler alert! The future is …

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Social Media must be part of any orchestrated marketing strategy

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Make use of the full potential of AR

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

LINE now boosted with the AI brain of Aixon

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

5 ways to navigate the maze of metrics in the app economy

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
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