Saturday Nov 25th

Latest News

  • Retarus issues warning about spam wave claiming to offer stock market tips

    Retarus issues warning about spam wave claiming to offer stock market tips

    The security experts at Retarus are warning users about a spam wave spreading quickly across email inboxes. The email security provider has recently recorded a sharp rise in the volume of messages proposing that readers buy supposedly promising shares. By means of these investment recommendations, cyber criminals are trying to influence the share price of specific companies to their own advantage.

  • Adobe launched glossary to support marketers in navigating the AdTech and MarTech landscape

    Adobe launched glossary to support marketers in navigating the AdTech and MarTech landscape

    As brands and agencies grapple with an environment of rapidly changing consumer behavior, technology developments and competition, Adobe has launched a glossary to help marketers navigate the AdTech and MarTech landscape.

    Ownership of MarTech has long been associated with the brand side of businesses and attracted significant investment of a marketer’s time and budget, while AdTech was more likely to be outsourced to agencies.

  • Not ticking anyone off? Then you just aren’t trying hard enough!

    Not ticking anyone off? Then you just aren’t trying hard enough!

    When was the last time you really offended someone at work? If you are a leader and your answer was ‘never’, you may want to rethink your job title. After all, American statesman and retired four-star general in the US Army Colin Powell had a point when he said, “being responsible sometimes means pissing people off.”

  • Are we evolving at such a high rate of change that generational schemata become irrelevant?

    Are we evolving at such a high rate of change that generational schemata become irrelevant?

    Anne M. Schüller and Alex T. Steffen just released their book “Fit for die Next Economy: Sustainable with the Digital Natives”, which is currently only available in German, but got my whole attention, since it made me understand the so-called “digital natives” a bit  better.

  • The Brand META Model helps to redefine brand building for China’s digital age

    The Brand META Model helps to redefine brand building for China’s digital age

    Global brand and marketing consultancy Prophet announced it has collaborated with Alimama, the marketing technology platform of Alibaba Group, to build a new model to transform brand building in China.

  • Avoid SEO mistakes and increase turnover

    Avoid SEO mistakes and increase turnover

    E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting maximum click rates. Many online marketers do not know, however, that the SEO job consists of more than just the fight for the best position in the ranking lists. An up-to-date search engine optimization is based on understandable information, appropriate content, careful and timely planning, as well as good usability of the web shop, hence, the persons in charge of SEO should try to avoid the following mistakes:

  • Are ad blockers accelerating native ad acceptance?

    Are ad blockers accelerating native ad acceptance?

    In the simpler and less complex marketing world which we had just a few years ago, advertising was done according to the motto ‘the largest gathering of people has the greatest potential.’ It was all about reach and the interest of the individual fell by the wayside.

  • AR to "augment" existing communication and marketing tools

    AR to "augment" existing communication and marketing tools

    Augmented Reality (AR) technology is the virtual addition of digital, computer-generated information to the real world and a buzzword of the advertising and media industry since 2010 for good reason. It holds the technology for one of the most important evolutionary stages in information technology, such as the interaction possibilities in real-time as well as the three-dimensional perception of contents.

  • element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

    element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

    element14.com, the world’s largest electronic design community, has launched a new Design Challenge for designers and engineers called ‘IoT on Wheels’, looking for 10 community members to demonstrate the power of IoT-connected transport solutions by creating a prototype that shows how current technologies can make today’s vehicles safer, smarter and more efficient.

  • Can the Art of War teach us how to pioneer an innovation industry?

    Can the Art of War teach us how to pioneer an innovation industry?

    It is an inconvenient truth that from the dawn of mankind, war has been a sad feature of the human condition. Human conflict comes at enormous cost with its impacts on people and society.

  • Choosing people over process = tomorrow’s take on performance

    Choosing people over process = tomorrow’s take on performance

    It’s Friday night. The city’s finest restaurant is bathed in candlelight, while a couple clinks to ten years and sips on overpriced champagne. This evening was long awaited; the prospect of some adult conversation was worth the logistical gymnastics required to get the kids babysat. One partner looks into the other’s eyes, lingers lovingly over the pregnant pause and then launches the opening statement as planned: “Honey, thanks for joining me for your annual performance review. I’ve been looking forward to examining how you’ve gone over the past 12 months.”

  • Global cybercrime attacks rise 35% in the past quarter with cybercriminals targeting the complex cross-border environment in China

    Global cybercrime attacks rise 35% in the past quarter with cybercriminals targeting the complex cross-border environment in China

    Latest data from ThreatMetrix reveals highly elevated attack levels in China during the past quarter. China has the highest rate of transactions being rejected as fraudulent across the entire Asia Pacific region, as global businesses are increasingly targeting the Chinese domestic market, despite the complexities imposed by tight restrictions online.

  • Embracing the ‘power of and’ is vital to succeed in new era of connectivity

    Embracing the ‘power of and’ is vital to succeed in new era of connectivity

    Operators need to take a holistic approach to their network and embrace the ‘power of and’ if they are to meet rising customer demand, improve scalability and reduce network complexity, Nokia’s president of Fixed Networks, Federico Guillén, said during a keynote conference session at Broadband World Forum. There is no single technology or access mode which will deliver ubiquitous ultrafast connectivity, he emphasized, instead a combination of technologies is required.

  • Adobe and Microsoft unveiled the next milestone in their strategic partnership

    Adobe and Microsoft unveiled the next milestone in their strategic partnership

    Adobe Experience Manager, Adobe’s industry-leading content management solution in Adobe Marketing Cloud, is now integrated with Microsoft Dynamics 365, which provides universal web standards and extensibility. Available to joint customers today, the integration helps brands optimize enterprise selling and lead management.

This week's highlights

Email Marketing’s Top Trends in 2018

Category: November 2017 - Email Marketing and Integrative Lead Management
Do you know which marketing strategies you should consider next year? In what direction email marketing trends are heading? Well, start to get informed, not only because 2017 is coming to an end and h
Read more...

The basics for successful email marketing

Category: November 2017 - Email Marketing and Integrative Lead Management
The newsletter is still the marketing tool with the best cost-benefit factor. No wonder then that email marketing remains one of the most popular digital marketing methods. Company newsletters clearly
Read more...

Why it’s better to be in Beta

Category: November 2017 - Email Marketing and Integrative Lead Management
What do Steve Jobs and notorious architect Frank Gehry have in common? Would you believe us if we told you it was failure? Jobs was fired from the company he founded by the age of thirty and did not a
Read more...

Havas Media released Millennial Codes that reveal how Millennials think, feel and act

Category: November 2017 - Email Marketing and Integrative Lead Management
The media network of leading global advertising and communications group Havas embarked on a 2-year in-depth ethnography study of Millennials living in key cities across Asia Pacific:  Bangkok, J
Read more...

Adobe and Microsoft unveiled the next milestone in their strategic partnership

Category: November 2017 - Email Marketing and Integrative Lead Management
Adobe Experience Manager, Adobe’s industry-leading content management solution in Adobe Marketing Cloud, is now integrated with Microsoft Dynamics 365, which provides universal web standards and
Read more...
View More Articles

Previous articles

Are ad blockers accelerating native ad acceptance?

Category: October 2017 - Programmatic & Native Advertising
In the simpler and less complex marketing world which we had just a few years ago, advertising was done according to the motto ‘the largest gathering of people has the greatest potential.’
Read more...

Roll-out of AdAsia Digital Platform for Publishers

Category: October 2017 - Programmatic & Native Advertising
AdAsia Holdings just launched AdAsia Digital Platform for Publishers, an integrated yield management platform that opens online media owners to multiple revenue streams.
Read more...

MediaMath bolsters antifraud suite with ads.txt to ensure legitimate publisher inventory

Category: October 2017 - Programmatic & Native Advertising
MediaMath announced an aggressive rollout of the IAB’s “ads.txt” initiative across its entire supply footprint throughout MediaMath’s Curated Market, the company’s guaran
Read more...

Three guys walk into a bar…

Category: October 2017 - Programmatic & Native Advertising
The opening line ‘ Three guys walk in to a bar…’ has fueled the material of comedians from Lenny Bruce to Jerry Lewis. For a surfer, a gamer and an engineer, it plays on our notions
Read more...

Essential programmatic buying know-how

Category: October 2017 - Programmatic & Native Advertising
Programmatic represents the culmination of decades of innovation in data technology and addressable media. Buying digital advertising space by auction via respective platforms in real-time.is clearly
Read more...
View More Articles

Previous month's highlights

The rise of voice assistants changes the SEO world

Category: August 2017 - Search Engine Marketing & Optimzation

Voice assistant technology isn’t really something new, but with advancements in artificial intelligence and machine learning, it got tremendous attention and adoption has grown fast in recent years. The reasons for the success are clear, since voice-enabled devices and digital assistants allow consumers to engage through one of the most natural forms of communication, besides being convenient, fast, and easy to put into practice. To no surprise, Gartner expects 20% of user interactions to take place via voice assistant technologies on smartphones by 2019.

Balance between search engine optimization and reader-friendly text is important

Category: August 2017 - Search Engine Marketing & Optimzation

When it comes to writing on the Internet, many companies still ask themselves:  What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website should which keywords be? Well, find out how to score with search engines by reading on:

The basics for effective Amazon SEO

Category: August 2017 - Search Engine Marketing & Optimzation

Whoever wants to sell on the Internet can’t ignore Amazon, as it has long overtaken Google when it comes to product search. The huge shop-in-shop-portal is simply known and used by almost everyone.

The Brand META Model helps to redefine brand building for China’s digital age

Category: August 2017 - Search Engine Marketing & Optimzation

Global brand and marketing consultancy Prophet announced it has collaborated with Alimama, the marketing technology platform of Alibaba Group, to build a new model to transform brand building in China.

View More Articles

Ad platforms need to break out of ‘Walled Gardens’

Category: September 2017 - Immersive and Engagement Marketing

How to train your dragon

Category: September 2017 - Immersive and Engagement Marketing

Microsoft advances the next frontier of computing with cloud, AI and mixed reality

Category: September 2017 - Immersive and Engagement Marketing

Opera introduces first browser to support 360-degree videos in virtual reality headsets

Category: September 2017 - Immersive and Engagement Marketing

Header bidding is great – but Southeast Asia isn’t ready

Category: September 2017 - Immersive and Engagement Marketing

AR to "augment" existing communication and marketing tools

Category: September 2017 - Immersive and Engagement Marketing

Gartner expects AI, digital platform and immersive experiences to drive digital business

Category: September 2017 - Immersive and Engagement Marketing

VR/AR, AI and machine learning define the future of marketing

Category: September 2017 - Immersive and Engagement Marketing

Will human creativity still be needed in the future?

Category: September 2017 - Immersive and Engagement Marketing
View More Articles

LATEST EMAGS

PREVIOUS EMAGS

VMWare APAC

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg