Wednesday May 27th

  • American marketers face knowledge gap in China

    American marketers face knowledge gap in China

    LEWIS, the global marketing consultancy, recently revealed the findings of its Bay to Bay research campaign that surveyed 351 U.S. marketers on their perceptions and priorities in the China market.

  • Focus on security and governance issues potentially hiding the opportunities offered

    Focus on security and governance issues potentially hiding the opportunities offered

    Information is – and always has been - the lifeblood of organizations and the foundation for critical decision-making, but it is more important than ever in today’s business environment.

    The challenge companies are facing is that information is still commonly stored in various systems including the cloud, making it hard for them to leverage it as a keyway to create more value.

  • The sky's the limit for mixed, augmented and virtual reality in the working world

    The sky's the limit for mixed, augmented and virtual reality in the working world

    While most traders are still busy with multichannel, others are steps ahead, testing and experimenting with Mixed, Augmented and Virtual Reality.

    Mixed Reality (MR) ) isn’t clearly defined till now but mostly used as a generic term for the merging of reality and virtuality - with countless gradual differences of which the augmented reality covers a spectrum.

  • Transmedia storytelling

    Transmedia storytelling

    Transmedia storytelling - also known as transmedia narrative or multiplatform storytelling - is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.

  • MIT Sloan professor designs model to limit price manipulation by buyers

    MIT Sloan professor designs model to limit price manipulation by buyers

    Data is an important part of decision-making for pricing, but what happens when the data can’t be trusted?

    If the data is generated strategically by buyers, it could lead to bad pricing decisions by sellers.

  • Free for everyone, everywhere: Google Meet premium video conferencing

    Free for everyone, everywhere: Google Meet premium video conferencing

    Google Cloud just announced making Google Meet, Google’s premium video-conferencing solution, free for everyone in the coming weeks. Starting in early May, anyone with an email address can sign up for Meet and enjoy many of the same features available to G Suite’s business and education users, such as simple scheduling and screen sharing, real-time captions, and layouts that adapt to your preference, including the expanded tiled view.

  • Content Marketing Trends that matter in 2020

    Content Marketing Trends that matter in 2020

    What matters in content marketing this year is the optimization of relevant content for the smartphone and an increased presence on social media channels and voice assistants. This enables entrepreneurs to maintain personal contact with users and promote fast interactions, according to  Fionn Kientzler, Managing Partner of the content marketing agency suxeedo.

  • Adobe released the first real-time barometer of the digital economy

    Adobe released the first real-time barometer of the digital economy

    The digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality. More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better understand trends and predict changes across industries and countries becomes even more critical.

  • Breaking down data silos and providing a complete view of customers’ activity across systems with Zendesk Sunshine

    Breaking down data silos and providing a complete view of customers’ activity across systems with Zendesk Sunshine

    New functionality for its open and flexible CRM platform Zendesk Sunshine have been launched earlier this month that lets companies connect and understand all their customer data. These capabilities built on Amazon Web Services (AWS) help companies boost agent productivity and personalize customer experiences with a complete view of their customers’ activity across systems.

  • How to make sure that an IP address supplier can be trusted

    How to make sure that an IP address supplier can be trusted

    Every day, thousands of IP addresses are being reported for abuse. Not to mention that  spam, hacking, scams, and similar malicious online activity cause huge losses to businesses. Vicious online activity affects millions of internet users and IP address abuse is one of the severe issues that both enterprises and IP suppliers need to tackle.

  • Media Trends & Predictions 2020

    Media Trends & Predictions 2020

    This year, marketing and media experts will have to develop new skills, engagement models and assessment methods to appeal to consumers in the crowded media landscape, Kantar found out in its global study "Media Trends & Predictions 2020".

  • Genesys Engage on Microsoft Azure for better customer experiences

    Genesys Engage on Microsoft Azure for better customer experiences

    Microsoft Corp. and Genesys have expanded their partnership to provide enterprises with a new cloud service for contact centers that enables them to deliver superior interactions for customers.

    With the omnichannel customer experience solution, Genesys Engage™, running on Microsoft Azure, enterprises have the security and scalability they need to manage the complexities involved with connecting every touchpoint throughout the customer journey.

  • Vantage points of AR technology for the financial industry

    Vantage points of AR technology for the financial industry

    Although all AR headsets currently on the market are well-suited for trading and market data analysis, the financial community is waiting for new developments that are closer to normal eyewear in terms of design and comfort, allowing longer time of gestation.

  • Covid-19: CIO of the Year?

    Covid-19: CIO of the Year?

    There has certainly not been a shortage of anecdotes on how COVID-19 should be declared the CIO of the year. I have been in many conversations that have variously blamed or credited the pandemic as being the single most significant event that has gotten organizations scrambling to rethink business models and accelerate their digital transformation – something that had previously been at the back of the mind, now pushed to the forefront of every business decision.

This week's highlights

How conversational AI is changing the game in times of COVID-19

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach
COVID-19 has placed massive stress on communities and economies around the globe. Virtually every industry — whether healthcare, banks, hotels, or retailers — are exploring ways to communi
Read more...

Top megatrends of the 2020s: technology and responsible investing

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach
According to deVere Group’s chief executive and founder, Nigel Green, technology, and responsible investing will “inevitably be the top two megatrends” of the next decade.  The
Read more...

How can brands continue to keep customers clicking

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach
Away from the real-world or parallel to it, technology has been shaping a massive virtual environment around us. One such significant virtual reality is online shopping, where technology has enabled u
Read more...
View More Articles

Previous articles

Limelight Networks dedicated to providing highest quality online video experiences

Category: April 2020 - Social Commerce & Influencer Marketing
Limelight Networks, Inc., a leading provider of digital content delivery, video, and cloud security services, announced enhancements to its Live Video Services that enable a range of low-latency strea
Read more...

Free for everyone, everywhere: Google Meet premium video conferencing

Category: April 2020 - Social Commerce & Influencer Marketing
Google Cloud just announced making Google Meet, Google’s premium video-conferencing solution, free for everyone in the coming weeks. Starting in early May, anyone with an email address can sign
Read more...

Social Media Service KPIs

Category: April 2020 - Social Commerce & Influencer Marketing
It is well known that social media is the perfect way to increase the awareness of brands and products, besides connecting with the right target group.But how can social media engagement and community
Read more...
View More Articles

Previous month's highlights

ABI Research’s 2020 Technology Trends Report

Category: January 2020 - Digital Business Trends Predictions

ABI Research identified the key freight transportation and logistics market trend that will transpire in 2020 – and the one that will not.

Media Trends & Predictions 2020

Category: January 2020 - Digital Business Trends Predictions

This year, marketing and media experts will have to develop new skills, engagement models and assessment methods to appeal to consumers in the crowded media landscape, Kantar found out in its global study "Media Trends & Predictions 2020".

How to make sure that an IP address supplier can be trusted

Category: January 2020 - Digital Business Trends Predictions

Every day, thousands of IP addresses are being reported for abuse. Not to mention that  spam, hacking, scams, and similar malicious online activity cause huge losses to businesses. Vicious online activity affects millions of internet users and IP address abuse is one of the severe issues that both enterprises and IP suppliers need to tackle.

Structures of digitization and change

Category: January 2020 - Digital Business Trends Predictions

Digitization has been with us for some time and will continue to play an important role in all areas and industries in 2020. And the sooner we look at it neither as a curse nor a blessing, but as a fact, we can work together not only to solve the challenges on a technical level, but also to ensure that we as humans do not lose ourselves too much.

View More Articles

LATEST EMAGS

PREVIOUS EMAGS

VMWare APAC

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg