Sunday May 09th

  • Tencent Cloud launches its first Internet Data Center in Indonesia to meet growing demand for digitalization

    Tencent Cloud launches its first Internet Data Center in Indonesia to meet growing demand for digitalization

    Tencent Cloud announced the launch of its first Internet Data Center (IDC) in Indonesia, further emphasizing its commitment to addressing the ever-growing business needs in Indonesia and Asia. Leveraging its robust data center infrastructures around the world, Tencent integrates cloud computing, big data analytics, AI, Internet of Things, security, and other advanced technologies with smart enterprise scenarios. At the same time, we provide a holistic smart enterprise solution for sectors including finance, education, healthcare, retail, industry, radio/television, transport, and energy.

  • Amplitude closes the loop between data, insights, and action

    Amplitude closes the loop between data, insights, and action

    Amplitude introduced the industry's first Digital Optimization System, to manage, measure and optimize the business value of digital product innovation.

  • Product analytics is now the number one measurement for digital success

    Product analytics is now the number one measurement for digital success

    The report, "Making the Leap to a Digital-First Enterprise", commissioned by Amplitude and conducted by Harvard Business Review Analytic Services, shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era. Put in a nutshell, it revealed product analytics to be in the top spot over legacy measurement sources including web analytics, marketing attribution analytics, business intelligence tools and surveys.

  • Virtual collaboration is becoming an integral part of our working world

    Virtual collaboration is becoming an integral part of our working world

    The office is certainly the meeting place where personal exchange allows projects to progress faster than working alone in one’s own four walls. After all, it is the culture and the mood that promote creative cooperation, innovative ideas, and effective decisions. In other words, innovation needs personal encounters and face-to-face time. Hence, an office infrastructure should be in place that supports this, explaining the trend towards activity-based working right now, which means providing the most suitable work environment for every requirement.

  • BERT

    BERT

    The Google update “BERT” has been rolled out worldwide since the end of 2019. It is a technology that helps the search engine to understand search queries from users even better: in particular, it puts the individual words in a more meaningful context.

  • Voice bots should be used in combination with human agents

    Voice bots should be used in combination with human agents

    Voice bots keep getting better and better, but their growing adoption raises at the same time questions about data protection and the limits of use in personal conversations. Although, we are clearly only at the beginning when it comes to using intelligent language technologies, their integration into the customer dialogue is constantly progressing.

  • Micro-moments’ impact on decision making and marketing

    Micro-moments’ impact on decision making and marketing

    In 2016, the smartphone replaced the laptop as the most common Internet device, and we know how the trend has developed since then, right? Well, then you know why online advertisers must embrace more than ever the challenge of aligning their strategy with the smartphone in mind. Since mobile overtook desktop as the main technology for search, brands simply had to find a new way to connect with consumers who don’t just have a shorter attention span, but also a narrower engagement span.

  • How to measure “immersive experiences”?

    How to measure “immersive experiences”?

    Live interaction with customers is and will remain an important tool in marketing, especially when companies know how to take advantage of digital opportunities. Technical gadgets, such as VR and AR, can offer customers a multi-sensory digital brand experience at trade fairs, road shows and customer events. But how can these immersive customer experiences be measured and used?

  • Bosch Assist wins award for seamlessly bridging the gaps between buildings’ technology, people, and processes

    Bosch Assist wins award for seamlessly bridging the gaps between buildings’ technology, people, and processes

    Conversational AIoT company UIB announced to have won in the “most scalable collaboration” category with their entry “Bosch Assist” at the fifth annual Singapore International Chamber of Commerce (SICC) Awards Ceremony and Gala - held virtually this year. Graced by Guest-of-Honor Mr. Chee Hong Tat, Singapore Senior Minister of State, Ministry of Foreign Affairs and Ministry of Transport, Bosch ASEAN and UIB were named the winners.

  • ADA’s new service combines data-driven strategies with analytics, AI, and eCommerce

    ADA’s new service combines data-driven strategies with analytics, AI, and eCommerce

    ADA, a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions, is launching a new business line that combines data-driven marketing strategies with end-to-end eCommerce solutions.

  • MoEngage empowers brands by fueling decisions for engagements with insights-led Customer Journeys

    MoEngage empowers brands by fueling decisions for engagements with insights-led Customer Journeys

    MoEngage announced several new product updates to fuel brands' growth at its quarterly customer connect event, MoEngage NEXT.

  • Why Deep Learning can deliver more accurate AdTech results

    Why Deep Learning can deliver more accurate AdTech results

    Artificial Intelligence (AI) made targeted digital marketing possible in the first place—and with every further development the results become more accurate. Until recently, Machine Learning (ML) was the most modern method for predicting user decisions, but its further development, Deep Learning (DL), has refined the approach and can achieve more precise results.

  • A new culture of trust has to be created

    A new culture of trust has to be created

    Especially during or after a crisis, it is important to think about and talk about "meaning". As we have seen, Corona acts like a catalyst that increases the speed of reactions. The forced digitization was like a bang in the already rapid digital development. In the blink of an eye, employees were equipped with laptops and access data for meeting and collaboration software to be able to work from their home office. But when something as profound as the COVID-19 pandemic happens, it is advisable to pause for a moment and analyze what really happened and what (perhaps) you could learn from it.

  • Precisely Data Integrity Suite enhances accurate, consistent data with context from location intelligence

    Precisely Data Integrity Suite enhances accurate, consistent data with context from location intelligence

    End of last year, Precisely, a global leader in data integrity, announced the Precisely Data Integrity Suite, a modular, interoperable suite that provides maximum accuracy, consistency, and context in data for confident business decisions.

This week's highlights

Micro-moments’ impact on decision making and marketing

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
In 2016, the smartphone replaced the laptop as the most common Internet device, and we know how the trend has developed since then, right? Well, then you know why online advertisers must embrace more
Read more...

A revelatory use case for location intelligence

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
The risk for climate change is growing, meaning sea levels are rising and extreme weather events are more common. Therefore, insurers use location intelligence software to optimally prepare for climat
Read more...

Precisely Data Integrity Suite enhances accurate, consistent data with context from location intelligence

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
End of last year, Precisely, a global leader in data integrity, announced the Precisely Data Integrity Suite, a modular, interoperable suite that provides maximum accuracy, consistency, and context in
Read more...
View More Articles

Previous articles

How to measure “immersive experiences”?

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
Live interaction with customers is and will remain an important tool in marketing, especially when companies know how to take advantage of digital opportunities. Technical gadgets, such as VR and AR,
Read more...

Microsoft’s new mixed reality platform for holographic experiences

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
The software giant, Microsoft, presents with Microsoft Mesh an application that is supposed to replace video conferences with holo-conferences, where virtual conversation partners appear in life-size.
Read more...

Adobe makes personalized CX happening in a world without third-party cookies

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and e
Read more...
View More Articles

Previous month's highlights

Event triggers: push and pull channels

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Relevance is the be-all and end-all, but unfortunately the prerequisites for a customer's receptivity to a particular marketing message can change quickly. Event triggers can be of help here, which are usually events that can be defined as triggers for sending certain marketing messages.

Tailoring content to capture the e-commerce market

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

At the inaugural Shopee Brands Summit 2021, Shopee’s leadership team shared their 2021 roadmap for brands to capture the next wave of growth in the region’s US$172 billion e-commerce market, as an increasing number of consumers spend more online.

BERT

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

The Google update “BERT” has been rolled out worldwide since the end of 2019. It is a technology that helps the search engine to understand search queries from users even better: in particular, it puts the individual words in a more meaningful context.

In marketing, transformation must take place at the user interfaces

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Due to constant changes, new innovations and developments, the digital world often seems quite confusing, doesn’t it? Indeed, the so-called digital transformation is inexorably changing one industry after another, much more powerful and disruptive than anything that has happened before.

View More Articles

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