Wednesday May 25th

This week's highlights

Adopt ZTNA 2.0 — Zero Trust with Zero Exceptions

Category: May 2022 - Security & Data Privacy in Marketing
Palo Alto Networks, the global cybersecurity leader, urged the industry to move to Zero Trust Network Access 2.0 (ZTNA 2.0) – the foundation for a new era of secure access.
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Risk managers fear social media more than cyber attacks

Category: May 2022 - Security & Data Privacy in Marketing
According to a recent study, corporate communications managers consider social media one of the biggest business risks, ahead of privacy and cyber threats, extreme weather conditions or supply chain p
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ICANN reports DNS abuse is trending downward globally

Category: May 2022 - Security & Data Privacy in Marketing
In a recently published report, the Internet Corporation for Assigned Names and Numbers (ICANN) indicated that the global sum of DNS abuse dropped in "absolute terms and normalized rates" over the las
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Previous articles

With artificial intelligence into a new age of automation

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
Artificial intelligence (AI) and machine learning arrived in industrial production a long time ago – at least in theory. In any case, it is undisputed that AI-based automation solutions will be
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Responsible AI research

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
As soon as we develop AI-supported models for analyzing human behavior, we simultaneously influence the shaping of society. However, existing methods for analyzing social phenomena may not be able to
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The benefits of deep learning for campaign targeting

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
In principle, artificial intelligence (AI) has enabled targeted digital marketing and with every further development, the results are becoming more accurate. While machine learning (ML) was until now
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Previous month's highlights

When using hashtags on social media, less is usually more

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

One thing is for sure, if your social media posts are to be found and generate reach, the use of hashtags is a must. But in your day-to-day work, you might still have some questions unanswered, like “Which hashtags fit and make sense? Where do I place them in the post? And how many should be there anyway?”. Well, I’d like to bring some clarity:

“Granfluencers” earn a great deal of Social Media money

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

Social media is no longer synonymous with the younger generations. The likes of TikTok and Instagram have seen a wave of “granfluencers” (people over 55 years of age) becoming more and more prominent.

IBM expands its Global Security Operation Center (SOC) Network to help clients respond to cyber-attacks

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

IBM just announced a multi-million-dollar investment in its resources to help businesses prepare for and manage the growing threat of cyberattacks in Asia Pacific.

YouTube unveils more measures to combat misinformation

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

Over the past five years, YouTube has invested heavily in a framework they call the 4Rs of Responsibility as a core tenet in their commitment to protect their community. Using a combination of machine learning and people, their focus is removing violative content quickly, raise up authoritative sources, and reduce the spread of problematic content. These tools working together have been pivotal in keeping views of bad content low, while preserving free expression on the YouTube platform. And yet, as misinformation narratives emerge faster and spread more widely than ever, the company’s approach needs to evolve to keep pace, according to their press release.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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