Tuesday Nov 24th

  • JioMart and Whatsapp partnership to change the face of mom-and-pop retail stores in India

    JioMart and Whatsapp partnership to change the face of mom-and-pop retail stores in India

    After entering into a massive US$5.7bn deal with Facebook, Reliance Industries has begun piloting its new commerce venture JioMart on WhatsApp.

    JioMart has the advantage of its own Jio telecom user base and the massive reach of the Facebook-owned WhatsApp platform to transform the Indian retail landscape, says GlobalData, a leading data and analytics company that estimates the Indian online food and grocery channel to reach INR678bn (US$8.9bn) by 2023.

  • How can brands continue to keep customers clicking

    How can brands continue to keep customers clicking

    Away from the real-world or parallel to it, technology has been shaping a massive virtual environment around us. One such significant virtual reality is online shopping, where technology has enabled us to purchase everything from groceries to automobiles from the comfort of our homes.

  • How to analyze the Core Web Vitals for your website

    How to analyze the Core Web Vitals for your website

    Mid of 2020, Google released new key figures for measuring user experience, which will become a new ranking factor next year as part of the page experience and thus elementary for SEO.

  • The secret of good storytelling

    The secret of good storytelling

    What has recently been sold as an indispensable method of communicating effectively with customers, is actually the most natural way to share, entertain or convey knowledge. The talent for this is inherent in each of us. After all, we listen to stories throughout our lives and unconsciously absorb them. So, why is it nevertheless quite difficult to get attention with storytelling?

  • Innovation and transformation crucial to tackle post COVID-19 disruption

    Innovation and transformation crucial to tackle post COVID-19 disruption

    Unveiled at the inaugural SAP Forward Together virtual event, SAP released the results of its poll of 4,500 Southeast Asian business leaders. According to the study, 40% of the businesses polled are still adopting a “wait and see” approach in response to the pandemic, which raises concerns about COVID-19’s impact in the long run.

  • Limelight Networks’ new EdgeFunction improves online experiences

    Limelight Networks’ new EdgeFunction improves online experiences

    Limelight Networks, a leading provider of content delivery network (CDN) and edge cloud services, has launched EdgeFunctions, a new serverless compute service which allows developers to tap into the power of the company’s global network and gives them the flexibility to deploy and run their own code.

  • Optimus solution integrated with RAG's Wangiri fraud intelligence exchange

    Optimus solution integrated with RAG's Wangiri fraud intelligence exchange

    Neural Technologies, a long-established sponsor of the Risk & Assurance Group, and a leading international provider of revenue protection, digital transformation and data analytic solutions to the telecommunications industry, has integrated its Optimus Fraud Management System (FMS) with the blockchain that powers RAG's Wangiri fraud intelligence exchange.

  • AppsFlyer released Growth and Performance Index for Southeast Asia

    AppsFlyer released Growth and Performance Index for Southeast Asia

    AppsFlyer, the global attribution leader, released  the 11th edition of the Performance Index and the 2nd edition of the Growth Index.

    The Performance index guides marketers on how media sources are performing, and which show potential for partnership, while the Growth Index examines the diverse ad networks of Southeast Asia (SEA) to determine their rankings.

  • Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy

    Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy

    MOGUL.sg, a property technology start-up, just announced the launch of Singapore's first-ever 3D Virtual Property Expo and provides us with a glimpse into what we can expect to see emerging in today’s experience economy. The virtual expo will take place from 15 to 17 October 2020 and be hosted on the MOGUL.sg platform, featuring Singapore Land Authority (SLA)'s OneMap3D, with the aim to assist home buyers with their property search and decision-making process.

  • Brands can tap new AR formats and features to engage a growing online audience as we transition to a 3D world

    Brands can tap new AR formats and features to engage a growing online audience as we transition to a 3D world

    Verizon Media announced the launch of new augmented reality (AR) experiences in Southeast Asia (SEA) with innovative formats, features, and apps that will give brands the power to engage with consumers in 3D. The launch is part of Verizon’s growing work on tomorrow’s technologies such as 5G and extended reality (XR). The division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.

  • Apple operating system increasingly the target of malware

    Apple operating system increasingly the target of malware

    MacOS has the reputation of being a relatively attack-proof operating system. Not only among Apple users, MacOS has always been far less susceptible to malware and cyberattacks than the market leader Windows. The fact is, however, that even Mac users are not immune to compromises or dangerous infections, as there is more and more malware that specifically targets MacOS.

  • How conversational marketing drives online sales

    How conversational marketing drives online sales

    Today’s online buyer expects a direct approach, an authentic dialogue and excellent service anytime and anywhere, according to iAdvize.

    “Consumers don't want to get a product sold, they want advice so that they can buy the product that best suits them”, says the International Marketing Manager of iAdvize.

  • How storytelling works best

    How storytelling works best

    People love to share their stories with other people - especially when they are emotionally touched – and it is called social sharing in the language of the web. Besides the fact of sharing, it also serves to organize feelings: negative feelings can be mitigated by talking about them and that provides relief; positive feelings, on the other hand, can be amplified and prolonged by talking about them. Content with low emotional value is rarely shared with others, whereas highly emotional content is very often shared and best conveyed by telling stories.

  • The importance of E-A-T in content creation

    The importance of E-A-T in content creation

    Google's goal is to provide searchers with high-quality answers to every question they could possibly ask. To do this, it relies on a complex collection of rules and ranking factors. Some of these factors fall under the category of E-A-T, meaning Expertise, Authoritativeness and Trustworthiness.

This week's highlights

Will voice commerce be the game changer e-commerce?

Category: November 2020 - Voice Commerce: voice search & digital voice assistants as storyteller
According to the software company SynergyTop, 2020 is a decisive year for voice commerce as it offers a new sales channel for merchants and brands who want to sell their services and goods.
Read more...

Bosch Assist wins award for seamlessly bridging the gaps between buildings’ technology, people, and processes

Category: November 2020 - Voice Commerce: voice search & digital voice assistants as storyteller
Conversational AIoT company UIB announced to have won in the “most scalable collaboration” category with their entry “Bosch Assist” at the fifth annual Singapore International
Read more...

Strategies that will shape 2021’s media landscape

Category: November 2020 - Voice Commerce: voice search & digital voice assistants as storyteller
A decade of media evolution has taken place in a few short months: in-home media consumption grew, while consumer confidence and ad spending declined during 2020.Kantar’s Media Trends & Pred
Read more...
View More Articles

Previous articles

AnyMind Group announced moves to connect various offerings and build a runway for future expansion

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
Having launched, developed and acquired brands across the marketing, entertainment and direct-to-consumer spaces, AnyMind Group is looking to offer businesses and individuals with an end-to-end soluti
Read more...

In an experience economy, the speed of innovation will inevitably increase

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
Procter & Gamble (P&G) announced their goal of having “50% externally initiated product / process innovations” as early as 2006 and declared at the same time war on the “not
Read more...

Increase efficiency by giving marketers control over the customer experience

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
The debate over who should oversee shaping digital customer experiences is as old as the internet. With the rise of headless technology, it has just reached a turning point again. Since the 2000s, onl
Read more...
View More Articles

Previous month's highlights

Adobe, IBM, and Red Hat join forces to advance CX transformation

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

Adobe, IBM, and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability, and loyalty.

Qualtrics launched new XM training program in partnership with TrainTheCrowd

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

Qualtrics launched in partnership with its training partner TrainTheCrowd,  a new customized XM training program that aims to help businesses maximize their investment in Qualtrics technology by creating a sustainable community of experts. Qualtrics is one of the first providers of XM technology to deliver in-person training in Asia Pacific and Japan.

The power of AR in e-commerce

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

Especially in entertainment television, sports TV or shopping, consumers are currently very enthusiastic about video-triggered Augmented Reality (AR), a variant of AR, in which the user holds the smartphone or tablet camera on a moving image and is offered information and interaction options at the same time to match what he/she sees.

Use of AR and VR technology in-store

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

With their smartphone, customers hold a small “supercomputer” in their hands every day, which is why brands and retailers should start to play with the possibilities of the digital commerce environment in traditional brick-and-mortar retail.The so-called smart mirror technology provides a good example of how the boundaries between online and offline experience start to blur. These interactive mirrors suggest to customers outfit combinations directly in the changing room, among other things, based on the clothes they have taken to try on. These can then be loaded onto the smartphone, for example, using a QR code scan. The items can then be bought either directly in the store or later online. Another good example is the smart shop window, which gives customers an exceptional shopping experience - even outside opening hours.

View More Articles

LATEST EMAGS

PREVIOUS EMAGS

VMWare APAC

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg