Saturday Jul 31st

  • Digital content revenue to exceed $432 billion globally by 2026, driven by emerging subscription models

    Digital content revenue to exceed $432 billion globally by 2026, driven by emerging subscription models

    A new study from Juniper Research reveals that the total market value of digital content will reach $432 billion by 2026, rising from $211 billion in 2021. This represents a growth of 105% over the next 5 years. This value considers pay-per-download revenue, in app content spend, subscription revenue and ad spend over digital content.

  • Mobile communication continues to advance in the life of the consumer

    Mobile communication continues to advance in the life of the consumer

    There is no question that with the outbreak of the global pandemic, a lot has changed in marketing as reflected in consumer behavior, including the introduction of digital offerings. This has led many experts to question how customer engagement will evolve in 2021. Well, the following trend forecast can be helpful to answer this question:

  • HyperAuditor’s influencers, brands and agencies research

    HyperAuditor’s influencers, brands and agencies research

    HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic asking the following questions:

     

    INFLUENCER RESEARCH

     

    Which of the following platforms do you use?

  • A revelatory use case for location intelligence

    A revelatory use case for location intelligence

    The risk for climate change is growing, meaning sea levels are rising and extreme weather events are more common. Therefore, insurers use location intelligence software to optimally prepare for climate change. TWT Business Solutions shows insightfully what companies could learn from the use of location intelligence software to succeed in business.

  • Influencer Marketing KPIs that are gaining in importance today

    Influencer Marketing KPIs that are gaining in importance today

    Influencer marketing is still a very young discipline, but its importance is increasing and with it the degree of professionalization. Certainly, those who invest more into this channel want more clarity about the success of campaigns too. While engagement rates were previously used as a measure for influencer marketing campaigns’ success, other key performance indicators (KPIs) will become more important in the future.

  • Corona creates new premises for AI segmentation

    Corona creates new premises for AI segmentation

    Segmentation is, as we know, the best solution to structure big data in such a way that it can be read and used. Dividing the total amount of data into useful sub-areas according to categories is what it takes to do so, not to mention that filtering according to the company's individual needs is a prerequisite for adding value to the data and thus the mantra of every web analyst.

  • Tips to get started in the world of social media testimonials

    Tips to get started in the world of social media testimonials

    Bloggers, YouTubers, Instagram personalities or TikTok stars? Influencer marketing has been gaining in importance for several years. Companies have realized that authenticity and recommendations to the community are more popular with a young audience than elaborately staged campaigns. As part of a well-thought-out content marketing strategy, even small and medium-sized companies rely on the social media presence of influential advertisers to effectively reach and activate their own target group.

  • What does it take for a mobile app to become a hit?

    What does it take for a mobile app to become a hit?

    Ultimately, the difference between successful mobile apps and those failing in the market is the quality of user experience. Hence, without a thorough understanding of factors like in-app behavior patterns and psychological underpinnings of your target users, you probably won’t be able to create a mobile product that surpasses expectations since user expectations constantly climbed higher with advancements in technology. They require ease of use, faster loading time, ability to complete a specific task within a minimum number of actions possible, and so on.

  • Vietnam-based RedFOX Labs launches its very own virtual space

    Vietnam-based RedFOX Labs launches its very own virtual space

    RedFOX Labs has released previews of the virtual space which they are calling 'RFOX VALT'.

  • Verizon Media rolls out Next-Gen Solutions for the future of ID-less advertising in Southeast Asia

    Verizon Media rolls out Next-Gen Solutions for the future of ID-less advertising in Southeast Asia

    Verizon Media announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite.

  • What the future holds for Virtual, Augmented & Mixed Reality Consumer XR

    What the future holds for Virtual, Augmented & Mixed Reality Consumer XR

    Extended Reality (XR), the umbrella term for what is currently perhaps the most fascinating consumer technology, is becoming an exciting new candidate for the next big trend in the industry, since it includes virtual (VR), augmented (AR) and mixed reality. VR takes you into a strange, virtual world using closed glasses, while AR and mixed reality complement the real environment with digital elements—be it via smartphone or tablet or with special glasses.

  • Trust begins with feeling safe

    Trust begins with feeling safe

    “The events of 2020 have exposed just how critical trust is for consumers and businesses alike. Organizations had to trust their employees to work from home, and consumers had to trust businesses with their information. As a society, we had to trust each other to make the right decisions around health and safety, trust the scientific community to create life-saving vaccines, and trust the government to support us during a time of global economic uncertainty and political upheaval”, Okta explains in its State of Digital Trust report.

  • Adobe helps putting quality first-party data at the center of customer acquisition and engagement strategy

    Adobe helps putting quality first-party data at the center of customer acquisition and engagement strategy

    Consumers’ online shopping habits, purchasing behaviors, and expectations have all changed since the onset of the pandemic. With the heightened health and safety expectations, e-commerce is becoming the default choice for shopping.

  • Clubhouse hype suppresses privacy concerns

    Clubhouse hype suppresses privacy concerns

    Clubhouse is currently the most downloaded program in Apple's App Store. The entrance fee is personal data. The provider records all comments and, in many cases, transfers address book entries from the users' cell phones to company servers, where they can be used for marketing and advertising purposes. What’s so special about the app is that you can only join by invitation.

This week's highlights

When time is of the essence

Category: July 2021 - Mobile Marketing & Analytics
The mobile data and analytics company App Annie launched earlier this year App Annie Pulse app that has been designed to put data-driven insights in the hands of busy executives, whose time is of the
Read more...

Impact of smartphones on purchasing behavior

Category: July 2021 - Mobile Marketing & Analytics
Mobile solutions are making an impact on markets and influence user behavior as well as purchasing processes. The emerging trend of simple and cashless payment via mobile devices opens new possibiliti
Read more...

Mobile Wallet

Category: July 2021 - Mobile Marketing & Analytics
The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once
Read more...
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Previous articles

Twitter is a critical tool for K-pop artists

Category: June 2021 - Social Media & Influencer Marketing
Twitter, together with K-pop Radar, analyzed K-pop stars' use of Twitter for the first time and found it to be a critical tool for artists as they built global audiences, as the fourth generation of K
Read more...

Identify influencers that align with your brand's values and voice with IBM and Influential

Category: June 2021 - Social Media & Influencer Marketing
Last year, IBM launched Watson Advertising Social Targeting with Influential, a solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their bran
Read more...

Influencer Marketing KPIs that are gaining in importance today

Category: June 2021 - Social Media & Influencer Marketing
Influencer marketing is still a very young discipline, but its importance is increasing and with it the degree of professionalization. Certainly, those who invest more into this channel want more clar
Read more...
View More Articles

Previous month's highlights

Extended Reality

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

Extended Reality (XR) is an umbrella term used to describe immersive technologies that can merge the physical and virtual worlds. In other words, the term refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables, where the 'X' represents a variable for any current or future spatial computing technologies.

Retinal projection and XR glasses will be screens of the future

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

Since we always carry a around smartphone, we constantly have a screen at our disposal. That fact prompted the technology experts at Deloitte to think about the role screens will play in our lives in the future.

Interactive 3D simulations helping executives and employees master uncomfortable conversations

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

The benefits of simulation-based training are indisputable and innumerable. Given its power and efficacy, this methodology is used in a litany of sectors beyond aerospace and military, where it gained its initial foothold. These include everything from manufacturing and retail to healthcare, fitness, fashion and hospitality, reports indicate.

What the future holds for Virtual, Augmented & Mixed Reality Consumer XR

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

Extended Reality (XR), the umbrella term for what is currently perhaps the most fascinating consumer technology, is becoming an exciting new candidate for the next big trend in the industry, since it includes virtual (VR), augmented (AR) and mixed reality. VR takes you into a strange, virtual world using closed glasses, while AR and mixed reality complement the real environment with digital elements—be it via smartphone or tablet or with special glasses.

View More Articles

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