Following Social Media Day this 30 June, ADA explores how usage and consumption of social media have gone through the roof to reach a ‘new normal’.

Through a deep analysis of social media trends across nine countries in South and Southeast Asia, we have identified four key findings around the uptake of social media and what this means for brands.

In times of increasing digitization and a steadily growing threat from cyberattacks, stable IT security is an important prerequisite for a functioning and growing business. Unfortunately, studies show that this insight has not yet reached all managing directors and board members, instead their concern is:

AnyMind Group announced that it will cover the startup cost for social media influencers to create their own branded merchandise, besides providing further details of its direct-to-consumer business line, AnyMind D2C for Influencers.

According to deVere Group’s chief executive and founder, Nigel Green, technology, and responsible investing will “inevitably be the top two megatrends” of the next decade.  The bold, unambiguous message from one of the world’s largest independent financial advisory organizations, is clearly looking ahead to the post-pandemic era and gradual economic recovery.

Thycotic, a provider of cloud-ready Privileged Access Management (PAM) solutions for more than 10,000 organizations worldwide released Privilege Manager 10.8 which uses advanced machine learning capabilities to better assist IT teams in securing employee workstations and servers. The company makes enterprise-grade privilege management accessible for everyone by eliminating dependency on overly complex security tools and prioritizing productivity, flexibility, and control.

Every year, brand abuse and product piracy result in losses of billions in e-commerce. The start-up Sentryc wants to change this by using AI to scan the Internet and remove plagiarism almost automatically.

The young technology company, founded in 2019 and headquartered in Berlin, offers companies a unique digital solution with its proprietary brand protection software that can be used to detect and stop product piracy and brand abuse on online marketplaces. The expert provides customers with a cloud solution that searches websites for products, identifies and documents potential counterfeits, to then report them automatically for deletion.

As Singaporean businesses continue to navigate restrictions caused by the circuit breaker measures, new research released today from Qualtrics outlines the biggest drivers of brand trust in this new normal, and how consumers want to be engaged with. Findings from the study provide a framework helping brands build and keep trust and confidence at this uncertain time through effective and meaningful actions.

Like hardly any other topic, the digital transformation is currently shaping public discussion in the communications industry, but operationally it has barely reached the marketing, PR, and social media departments, yet. Only a minority is currently using future technologies, such as artificial intelligence (AI), blockchain or mixed reality (MR). This is now confirmed by an international survey of 155 communication managers, designed and carried out by the Macromedia University of Applied Sciences in cooperation with the PR agency cocodibu. The so-called “Values & Visions 2030” study is planned to be conducted on a regular basis in the future with different focuses.

When brands, like Gojek, allow their costumers and the broader public to participate, something big happens: a close emotional connection with the brand and deep loyalty for a personalized experience arise, as people become a partner of the brand vision and co-creator of a common idea.

Making new connections and contacts face-to-face got more challenging in times of COVID-19, but the current situation at least made us aware of new opportunities that exist in the digital space: technology that helps us reaching out to others virtually, without the barriers of capacity, time or distance.

Our value system is changing in times of corona. Issues such as responsibility, sustainability, and fairness are in the public eye and rapidly increasing in importance: big problems of the world have reached our society as a whole, as the ‘Fridays for Future” or “Black Lives Matter” movements prove.

As a result of digitization, companies from all industries have more data than ever at their disposal: about their customers' needs, perspectives, and behaviors. The challenge is to use modern technologies such as Natural Language Processing (NLP) and conversational analytics, together with artificial intelligence (AI) and machine learning (ML), to raise and evaluate this wealth of data in order to design a customer journey with a consistently positive experience, i.e. make data-based decisions regarding its content offerings, identify trends, monitor the progress of campaigns or detect mood swings at an early stage. Conversations with customers are compared with their actual behavior to derive strategies for the target groups and to see the customer experience from the perspective of the customer.

The digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality. More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better understand trends and predict changes across industries and countries becomes even more critical.

Frost & Sullivan’s recent analysis, Global Future Risks—Future-proofing Your Strategies, 2030, provides a compelling analysis that will help stakeholders understand the impact of future risks through the short, medium and long terms, and equip them to act on clear growth opportunities.