Wednesday Oct 27th

  • Speech recognition

    Speech recognition

    Speech recognition is an interdisciplinary subfield of computer science and computational linguistics that develops methodologies and technologies that enable the recognition and translation of spoken language into text by computers. It is also known as automatic speech recognition (ASR), computer speech recognition or speech to text (STT). It incorporates knowledge and research in the computer science, linguistics, and computer engineering fields.

  • Verizon Media rolls out Next-Gen Solutions for the future of ID-less advertising in Southeast Asia

    Verizon Media rolls out Next-Gen Solutions for the future of ID-less advertising in Southeast Asia

    Verizon Media announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite.

  • Account-based marketing opposes mass marketing

    Account-based marketing opposes mass marketing

    In the digital age, nobody wants to be overwhelmed with unspecified floods of offers anymore, rather everyone expects to be addressed individually with solutions that are perfectly tailored to their needs. Hence, the motto “a lot helps a lot” no longer applies for marketing activities today. While mass marketing has led to enormous wastage for decades, a new approach is now experiencing an upswing.

  • Use “Voice Search Readiness” to your advantage

    Use “Voice Search Readiness” to your advantage

    Voice search seems to be a trend now that’s not showing any signs of slowing down, still it seems as if it is one of the least understood topics brands are facing today, according to Uberall, a leading provider of ‘Near Me’ Brand Experience marketing solutions.

  • Putting influencer portrayals to the test

    Putting influencer portrayals to the test

    Right now, at a time when there is a lot of uncertainty, it is important for influencers to further consolidate trust that has already been built to ensure long-term fan loyalty. Reach is the currency of the 21st century and whoever knows how to use it skillfully has a clear advantage.

  • HyperAuditor’s influencers, brands and agencies research

    HyperAuditor’s influencers, brands and agencies research

    HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic asking the following questions:

     

    INFLUENCER RESEARCH

     

    Which of the following platforms do you use?

  • Differences and similarities of location-based and proximity marketing

    Differences and similarities of location-based and proximity marketing

    Wherever you go, you find the same picture of people staring into their smartphones and paying little or no attention to what's going on around them.

    Well, that’s the main problem marketers are facing to get customers to pay attention to their products and services.

    Location-based marketing and proximity marketing can help here, which is why we want to summarize quickly what exactly these frequently cited terms mean and what similarities and differences they have.

  • IBM innovations to accelerate Digital Transformation

    IBM innovations to accelerate Digital Transformation

    IBM announces advances in artificial intelligence (AI), hybrid cloud, and quantum computing at its Think conference. The innovations highlight IBM's role in helping its clients and partners accelerate their digital transformations, return to work smarter, and build strategic ecosystems that can drive better business outcomes.

  • Navigating Asia’s digital landscape with a little help from Radarr

    Navigating Asia’s digital landscape with a little help from Radarr

    Social media intelligence company Circus Social has rebranded as Radarr as it evolves to cater to an ever-increasing demand for predictive digital insights in Asia.

  • Communities are the new influencers

    Communities are the new influencers

    The importance of communities is growing steadily, which is why more and more brands are trying to activate their power, and have an impact on our view of influencer marketing: In future, decision-makers should no longer ask themselves: "Which person is the right one for me", but rather "In which community do I want to take place and which person can help me?"

  • AppsFlyer’s State of Gaming App Marketing reports increasing gaming apps demand

    AppsFlyer’s State of Gaming App Marketing reports increasing gaming apps demand

    AppsFlyer’s The State of Gaming App Marketing report examines the growth of the mobile gaming industry in 2020 to provide marketers an in-depth analysis of global data-driven insights, industry trends, and growth opportunities, as well as performance benchmarks in 16 key markets.

  • Account-based marketing and geofencing

    Account-based marketing and geofencing

    From Google Ads to social media and native advertising, almost every marketing channel offers a certain form of geofencing, seen as a means within regionally limited guerrilla marketing campaigns. What many marketing managers do not have on their radar, however, is the fact that even for account-based marketing, the procedure is increasingly turning out to be an ingenious move to address the desired target group.

  • Don’t guess but know what your users want – with Nano INSIST

    Don’t guess but know what your users want – with Nano INSIST

    A consumer who is looking for a product on the Internet is an ideal recipient for targeted online marketing since the person indicated an interest. The start-up Nano Interactive can help in proving search-intent targeted advertising, “based on a technology that even the search engine giant Google cannot keep up with”, the company states.

  • Kantar’s innovative solutions optimize digital ad and ecommerce performance in APAC

    Kantar’s innovative solutions optimize digital ad and ecommerce performance in APAC

    According to Kantar’s recently published media reactions report, marketers plan to increase their spending in online video ads, social media newsfeed ads, brand effectiveness research and digital behavioral measurement. This has led brands across APAC dealing with more discerning, divisive, and digitalized consumers in a more fragmented media and ecommerce ecosystem.

This week's highlights

Arduino IoT Cloud helps makers build connected objects in a quick, easy and secure way

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
IoT cloud services, such as those offered by Microsoft Azure or Amazon, are complex and therefore not ideal platforms for developers who work in the Raspberry, Arduino and Co. environment.
Read more...

Ericsson IoT Accelerator Cloud Connect simplifies connecting cellular IoT devices to AWS

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Ericsson's new Cloud Connect service, an integrated component of the Ericsson IoT Accelerator that has been launched last month, makes it easy for enterprises to securely connect cellular devices to p
Read more...

Microsoft powers the future of mobility, unveiling its latest cloud & IoT innovations

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Microsoft just unveiled the latest cloud and IoT innovative technology at the inaugural 2035 E-Mobility Taiwan Exhibition, further unlocking potential of cloud computing for smart mobility industry, b
Read more...
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Previous articles

Asia-Pacific region faces unique cybersecurity challenges in the post-pandemic era

Category: September 2021 - Voice Search & Smart Speakers
A new poll by MIT Technology Review Insights, in association with Palo Alto Networks, uncovers the complex challenges Asia-Pacific companies face in securing networks and systems for remote workers in
Read more...

AnyMind Group launched Story Engine, a no-code web stories generator

Category: September 2021 - Voice Search & Smart Speakers
AnyMind Group announced the launch of Story Engine, a no-code feature on AnyManager that enables users to easily create, edit, manage and publish Web Stories, an open-source initiative by Google.
Read more...

Speech recognition

Category: September 2021 - Voice Search & Smart Speakers
Speech recognition is an interdisciplinary subfield of computer science and computational linguistics that develops methodologies and technologies that enable the recognition and translation of spoken
Read more...
View More Articles

Previous month's highlights

etracker offers a data protection-compliant web analytics solution free of charge

Category: July 2021 - Mobile Marketing & Analytics

The German tracking specialist for web analysis, etracker GmbH, is now making its data protection-compliant web analytics solution available free of charge.

Pros and cons of mobile payment services

Category: July 2021 - Mobile Marketing & Analytics

Due to the pandemic and the resulting restrictions, the sale of goods and services is shifting significantly to the Internet. And when shopping online, there are usually various payment options to choose from, such as invoice, direct debit, credit card, or online payment services such as PayPal.

Signalize connects all push channels

Category: July 2021 - Mobile Marketing & Analytics

Signalize, powered by etracker, is one of the first providers worldwide to deliver a solution for push notifications across all channels: website, app, and wallet push.

AppsFlyer’s State of Gaming App Marketing reports increasing gaming apps demand

Category: July 2021 - Mobile Marketing & Analytics

AppsFlyer’s The State of Gaming App Marketing report examines the growth of the mobile gaming industry in 2020 to provide marketers an in-depth analysis of global data-driven insights, industry trends, and growth opportunities, as well as performance benchmarks in 16 key markets.

View More Articles

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