Wednesday Sep 18th

  • Criteo App Install deliver a full-funnel ad solution

    Criteo App Install deliver a full-funnel ad solution

    Criteo S.A. announces the launch of Criteo App Install, which now creates the most powerful independent full-stack mobile solution.

  • WhatsApp for Zendesk in Asia

    WhatsApp for Zendesk in Asia

    Zendesk’s vision to connect customer conversations across web, mobile, and messaging comes to life with WhatsApp for Zendesk, now available across Asia Pacific (APAC). The WhatsApp Business API connector will allow businesses to quickly and easily reach and respond to their customers using WhatsApp across the region.

  • The hyper-intelligent workforce and the future of work

    The hyper-intelligent workforce and the future of work

    Asking which industries are going to be most impacted by Artificial Intelligence (AI) in the coming years and decades, is much like asking someone in the 80s which industries are going to be most impacted by computer chips and computer software. In 1980s, it was possible to see that computers were going to revolutionize retail and medicine, but not to forecast the advent of Amazon or Taobao. Prediction of AI’s future influence is likely even harder than was the case for earlier technologies, due to the exponential nature of change in an era of unprecedented connectivity.

  • What’s really the adding value of programmatic

    What’s really the adding value of programmatic

    Providing content on the Internet free of charge is made possible by advertising. However, not targeted or obtrusive advertising endangers the proper functioning of this model. Rather, it favors the massive use of adblockers.

  • Open data

    Open data

    When talking about customer-centricity and personalization, we have to talk about open data as well, the idea that some data should be freely available to everyone, without restrictions from copyright, patents or other mechanisms of control.

  • Adobe Experience Platform delivers personalised experiences in real time

    Adobe Experience Platform delivers personalised experiences in real time

    Adobe announced the global availability of Adobe Experience Platform, the industry’s first real-time platform for customer experience management (CXM). The open and extensible platform brings together all kind of data from across the enterprise by leveraging Adobe Sensei artificial intelligence (AI) and machine learning. In a nutshell, Adobe Experience Platform brings together all data sources from across the enterprise and rationalize the data for real-time actionability.

  • Digital Risks and Cybersecurity: An Overview

    Digital Risks and Cybersecurity: An Overview

    Digital threats and cyber attacks are the current demons of the economy. This is mainly because companies are not sufficiently protected and prepared. The actual extent of the threat can only be estimated.

    The reasons of cyber attacks and the risks that the gaps in IT security entail are shown in the following:

  • CDP & DMP

    CDP & DMP

    With Customer Data Platforms (CDPs), data scientists can link cross-channel customer data, helping entire companies - including marketers - achieve the comprehensive customer understanding needed to deliver relevant and engaging experiences.

  • Risk management expertise and practice across construction, banking and energy projects in Asia

    Risk management expertise and practice across construction, banking and energy projects in Asia

    Sword GRC, a leading supplier of risk, compliance and governance solutions, has announced a new partnership agreement with Capcon Asia, a human capital consultancy firm in Asia. Capcon Asia, a specialist in the construction, property, real estate, retail and risk management sectors, partnered with Sword GRC for its proven credentials in the risk management arena.

  • Qualtrics announces innovations in mobile, voice and prescriptive insights to accelerate CX

    Qualtrics announces innovations in mobile, voice and prescriptive insights to accelerate CX

    Qualtrics, a leader in experience management, announced a series of innovations that will continue to dramatically accelerate the customer experience (CX) industry with a fundamentally different approach: with Qualtrics Customer Experience™, now known as Qualtrics CustomerXM™, brands can build programs that are more personal and engage customers on their own terms, proactively surface insights and help activate an entire organization around CX.

  • PII

    PII

    Personally Identifiable Information (PII) is a category of sensitive information that is associated with an individual person, hence, it should be accessed only on a strictly need-to-know basis and handled and stored with care.

  • Criteo Direct Bidder is now compatible with Accelerated Mobile Pages

    Criteo Direct Bidder is now compatible with Accelerated Mobile Pages

    Criteo announced that its leading header bidding solution, Criteo Direct Bidder (CDB), is now compatible with Accelerated Mobile Pages (AMP), the web component framework developed by Google that has the mission to "provide a user-first format for web content".

  • Qualtrics new suite of industry-leading data protection and governance capabilities

    Qualtrics new suite of industry-leading data protection and governance capabilities

    A recent Qualtrics study of data privacy professionals found that 65% of all organizations use multiple survey tools and 45% of these organizations don't even know how many survey accounts exist within the organization. This fragmentation leads to data silos, security and compliance risks and disjointed customer experiences.

  • How established is AI in marketing really?

    How established is AI in marketing really?

    Artificial intelligence (AI) is often mentioned in conjunction with big data or machine learning as a generic term for methods and applications that deal with the automation of intelligent behavior. A key feature of AI is that it is based on software that is capable of learning from its own behavior and that way constantly improves itself.

This week's highlights

Needed: new KPIs in performance marketing

Category: September 2019 - Marketing Automation, Analytics & Attribution
Today, every customer is leaving behind vast amounts of data while shopping online, providing marketers with numerous indications of their personality, their preferences and their purchase intentions.
Read more...

Measurement of digital media effectiveness remains challenging

Category: September 2019 - Marketing Automation, Analytics & Attribution
Maximizing the advertising impact with innovative campaigns to stand out from the competition with the least possible cost is the goal of every advertiser, isn’t it? However, the measurement of
Read more...

Socialbakers adds vital ads transparency and control tools to its platform

Category: September 2019 - Marketing Automation, Analytics & Attribution
Socialbakers announced ithe enhancment of its marketing solutions by including paid social media oversight and control across multiple ad accounts into Socialbakers Paid Analytics.As brands are shifti
Read more...
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Previous articles

What programmatic advertising can do - and what not

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
For some time already, programmatic is seen as a savior of online marketing, which is why we decided to highlight the opportunities and limitations of programmatic display in an article. In particular
Read more...

One Hour Translation’s focus on Neural Machine Technology

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
Top tech companies who are active in China are set to attend a one-day conference in Beijing, which focusses on the use of Neural Machine Technology (NMT) in the globalization process of Chinese compa
Read more...

Critical factors when choosing a CMS

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
For businesses today, providing an engaging customer experience across all digital touchpoints is paramount to success. From a marketing perspective, it is crucial that content is distributed across a
Read more...
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Previous month's highlights

Cybersecurity bills & standards

Category: June 2019 - Cyber-security & Data Protection

Thailand’s National Legislative Assembly (NLA) passed recently its cybersecurity bill that gives authorities the right to bypass court orders in "critical" situations, just like Singapore a year earlier. In fact, many jurisdictions in the region started to develop their own cybersecurity legislation to impose requirements on certain businesses to implement protections against cybersecurity risks into their computer systems.

Security is a journey, not a destination

Category: June 2019 - Cyber-security & Data Protection

Now, more than ever, cybersecurity teams are seeking to become more agile. They help organisations meet regulatory compliance requirements, align to industry best practices, and accelerate business transformation initiatives. Effective cybersecurity acts as a business enabler – building customer, shareholder, and employee trust. This enables organisations to protect and enhance their reputation and reduces the risk of the many negative consequences of a cybersecurity breach.

Risk management expertise and practice across construction, banking and energy projects in Asia

Category: June 2019 - Cyber-security & Data Protection

Sword GRC, a leading supplier of risk, compliance and governance solutions, has announced a new partnership agreement with Capcon Asia, a human capital consultancy firm in Asia. Capcon Asia, a specialist in the construction, property, real estate, retail and risk management sectors, partnered with Sword GRC for its proven credentials in the risk management arena.

Cyber Security Management protects holistically by mastering all vulnerability gaps

Category: June 2019 - Cyber-security & Data Protection

Today, companies are more worried than ever about how they can reliably secure their entire organization against cyber-attacks. Their main focus is on ensuring to put holistically secure products on the market, as well as to protect expertise stored in databases and private data of employees, suppliers and customers.

View More Articles

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