Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. No matter the context, all relationships begin with a “handshake moment,” whether literally or figuratively—those first few introductory moments that reveal a great deal about the character of the person standing before you. Why should company interactions with current and prospective customers or clients be any different?

Supposedly, Google started the trend of using Artificial Intelligence (AI) in 2015 using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI to make their life a lot easier, with a focus on process automation and personalized search results. Marketing dazzling AI pullulates in the industry since then since the potentials are simply breath-taking.

Lazada, has signed a Memorandum of Understanding (MOU) with South Korea’s intellectual property regulator, Korea Intellectual Property Protection Agency (KOIPA), to set up a framework that will safeguard the intellectual property rights of Korean brands, and curb illicit trading on the eCommerce platform.

A Customer Data Platform (CDP) stores first-party data and enables single customer views on customers and touchpoint contacts.

Imagine how blind we were before the data. The question now for brand managers is what to do with all the new knowledge. Big data in marketing circles often refers to the enormous amounts of data that businesses collect from marketing campaigns, customers, and business leads collated through different channels.

Ooyala will provide extended support for the Interoperable Master Format (IMF) with the Flex Media Platform, Ooyala’s flexible and configurable content supply chain optimization platform that automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors. With IMF support, companies could significantly reduce the costs and improve the efficiency of their multi-version, multi-platform distribution needs, Ooyala claims.

Every year, Kantar Millward Brown calculates the brand values of more than 2,000 international brands, which are listed in the global database BrandZ. A recent analysis shows that less than 10% of these brands increased their value between 2014 and 2017.

As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer demands and expectations steadily. Or as Meltwater describes it in one of their recent reports, “the common thread between the winning brands – whether that is Lazada, Amazon or Shopee – lies in their understanding of consumers and willingness to provide the best experience through price, value, quality and service.”

Whoever wants to be successful today, needs to provide potential customers with relevant messages in the right place at the right time, especially since digitalization has transformed consumer behavior.

Alibaba Cloud, the cloud computing arm of Alibaba Group, has selected Irdeto Rights to simplify OTT content protection for its customers. Irdeto’s multi-DRM solution, including ChinaDRM, PlayReady, Widevine and FairPlay support, will enable content owners and operators to quickly deploy OTT services. Alibaba Cloud will utilize Irdeto Control, the head-end of Irdeto Rights, to manage and protect the customer’s video content.

The days when websites were optimized for search engines only and flooded with keywords are long gone. The focus is now on the user and his individual needs and experiences, but the need for a target group-oriented approach is still challenging for many marketers.

Today’s challenge is no longer the availability of information but its abundance, bringing us the marketing issues we are dealing with now for decades. In all this noise, it is not only harder than ever to be found by customers, making things worse is the fact that the average attention span of today's media users has slipped below that of a goldfish.

The holiday season in Singapore accounts for over 20% of online sales, since online retailers such as Amazon, Lazada and Qoo10 have left no stone unturned when it comes to attracting and encouraging consumers to embark on a shopping spree during the end of year sales.

Publicis Groupe Singapore just announced the launch of Publicis Digital Lab to expand the agency’s digital business transformation capability. The fully-integrated digital lab combines machine learning, deep learning and natural language processing (NLP) to develop the tools of tomorrow and provide world-class solutions to the industry.