Monday Jan 30th

  • Global advertising market is expected to grow significantly against all odds

    Global advertising market is expected to grow significantly against all odds

    According to GroupM's "This Year, Next Year" Global Mid-Year Forecasts, global advertising revenues are expected to grow significantly – despite fears of an imminent recession and the ongoing geopolitical situation in the world.

  • Zoho unifies marketing operations with new platform

    Zoho unifies marketing operations with new platform

    Zoho Corporation announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results.

  • Apple's changes in data protection have far-reaching consequences

    Apple's changes in data protection have far-reaching consequences

    AppsFlyer recently released the 14th edition of its Performance Index, which ranks the top media sources for mobile advertising. The latest edition is the first to fully measure activity following Apple's implementation of its App Tracking Transparency Framework (ATT) as AppsFlyer examines the far-reaching impact of the new privacy era on all aspects of the mobile ecosystem: iOS and Android, gaming and non-gaming apps, Self-Reporting Networks (SRN) and non-SRN.

  • No password in the world is 100% secure

    No password in the world is 100% secure

    The majority of IT security incidents affecting personal or business data can be traced back to weak or compromised passwords, despite the fact that the measures to secure passwords and credentials have been tightened over the years. New technologies for securely managing passwords are always coming into the market and experts always have new tips on hand on how to increase password protection.

  • Tips on how to choose a secure web analytics tool

    Tips on how to choose a secure web analytics tool

    The only way you can capture how your users really tick, what your target group needs or how your market segment is developing is with a reliable database and the help of web analytics tools, Olaf Brandt, Managing Director at etracker GmbH explains, a specialist in web and app analytics as well as push marketing automation.

  • The State of Measurement in Fashion, Luxury & Beauty 2022 Report

    The State of Measurement in Fashion, Luxury & Beauty 2022 Report

    Understanding brand performance relies on considering all strategic channels and voices used in campaigns across different markets: examining from a cross-voice, cross-channel, and cross-activation approach will allow for a better understanding of what is working and identify what opportunities brands are missing out on.

  • Extensive interactivity in in-stream advertising with OneAd and Wootag

    Extensive interactivity in in-stream advertising with OneAd and Wootag

    OneAd, a Taiwan-based video marketing technology company, announced a partnership with global visual marketing SaaS company, Wootag, to integrate Wootag’s visual interactivity solution into OneAd’s in-stream advertising platform SuperView. This enables advertisers to drive more interactive and in-visual engagement from understanding audience’s preference, developing actionable insights to increase the conversion rate through in-stream advertising.

  • Study reveals 506% ROI with the OutSystems High-Performance Low-Code Platform

    Study reveals 506% ROI with the OutSystems High-Performance Low-Code Platform

    OutSystems, a leader in high-performance low-code development, announced the results of the new Total Economic Impact™ of OutSystems, a commissioned study from Forrester Consulting on behalf of OutSystems.

    Founded in 2001, with the mission to give every organization the power to innovate through software, OutSystems gives technology leaders and developers the tools to rapidly build and deploy their own business-critical applications.

    The study reports that the OutSystems high-performance low-code platform delivered a 506% return on investment over three years. These findings come on the heels of the Forrester Wave™: Low-Code Development Platforms for Professional Developers, Q2 2021 report recognizing OutSystems as a leader in low-code development platforms and the "developers' choice" platform.

    "Companies of all sizes need to deliver business critical apps with tight developer resources and are increasingly turning to low-code application development methods to meet their goals – but not all low-code is created equally," said Paulo Rosado, CEO of OutSystems. "It's time for organizations to finally experience the radical productivity, power and speed required to crush their backlog and deliver the software they need to succeed. This new research uncovers the power of OutSystems high-performance low-code development."

    The Total Economic Impact™ of OutSystems examined the benefits achieved by four enterprise organizations that previously relied on traditional frameworks for software development before deploying OutSystems. While OutSystems serves companies of all sizes and industries, the study calculated the financial benefits based on a composite organization, which represents the value achieved by the organizations Forrester interviewed.

    Overall, the study found significant quantifiable cost savings when comparing the time and expense of creating and maintaining internal custom software development versus deploying the OutSystems platform. In fact, the study showed that OutSystems improved developer productivity by enabling teams to deliver more applications with the same number of developers and deliver applications in a shorter time frame.

    Customer findings also revealed that OutSystems simplifies the ongoing maintenance: a director of software engineering and technology initiatives at a pharmaceutical company noted that OutSystems projects were 25% to 50% less expensive than comparable prior projects, while a director of custom development projects at a manufacturer reported a 2x development time savings in the first year.

    Companies also noted that quantifiable benefits are achieved through greater corporate agility, improved security, and fewer bugs from higher-quality code. The full study can be download here.

    By MediaBUZZ

  • GBC.AI announces its cutting-edge Web3 security product “Wallet Guardian”

    GBC.AI announces its cutting-edge Web3 security product “Wallet Guardian”

    GBC.AI, provider of cutting-edge proprietary artificial intelligence (AI) smart-blockchain technology, has announced its new Web3 security product, Wallet Guardian.

  • Kantar reveals the most creatively effective digital ads in Southeast Asia

    Kantar reveals the most creatively effective digital ads in Southeast Asia

    Kantar just revealed the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards.

  • ADVANCE.AI enhances its One-Stop Platform to better serve their clients in digital transformation journey

    ADVANCE.AI enhances its One-Stop Platform to better serve their clients in digital transformation journey

    ADVANCE.AI, a leading AI company specializing in digital identity verification, risk management and process automation, announced the enhancement of its One-Stop Platform, which now supports multi-device user journeys, multi-language compatibility, enhanced AML screening tools, and Single Customer View via API and SDK.

  • Questions to be answered in performance marketing

    Questions to be answered in performance marketing

    According to Tobias Eder from Seventimes Media, good online marketers know their CPM, CTR, CPA, and how many users are on their shop or website and who will convert within the next hour – at any time of the day or night. They know every single functionality of their individual advertising platforms meticulously, but still have too little connection to the target group and no idea who will ultimately see their advertising.

  • Brand marketing relies on awareness and image

    Brand marketing relies on awareness and image

    Optimizing online marketing purely based on metrics alone is tempting, as is managing campaigns based on conversion numbers and targeting a loyal audience with precise tracking and retargeting, but the long-term goal traffic, is often overlooked.

  • Vonage powers innovative virtual reality travel experience

    Vonage powers innovative virtual reality travel experience

    VoicePing, a Japan-based start-up established in 2019, focuses on developing and providing intuitive, realistic virtual experiences, including virtual office environments. As demand for immersive digital experiences grows, the company started actively developing a variety of VR-related services through a capital and business alliance with MetaReal Corp.

This week's highlights

HubSpot’s native integration of WhatsApp helps businesses create more connected, seamless customer experiences

Category: January 2023 - Digital Media Trends & Predictions
HubSpot presented its native integration for WhatsApp available to all Marketing Hub and Service Hub customers at the Professional tier and above.
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Sendinblue Meetings simplifies the creation, scheduling, monetization and management of client meetings

Category: January 2023 - Digital Media Trends & Predictions
Sendinblue is expanding its all-in-one digital marketing platform with a new, convenient feature: Sendinblue Meetings. This update is another step towards full multi-channel platform.
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Value of the global eSIM market will increase enormously

Category: January 2023 - Digital Media Trends & Predictions
Juniper Research’s new report offers the most comprehensive analysis of the eSIMs (embedded SIMs) market available today. It reveals that the value of the global eSIM market will increase from $
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Previous articles

Slow open rates? Just a few adjustments can help!

Category: December 2022 - Email Marketing: Loyalty & Transactions
The opening rate, together with the click rate, is one of the classic KPIs in email marketing and provides information about the performance of your strategy over time. However, you will always have t
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mailmunch’s email marketing trend predictions

Category: December 2022 - Email Marketing: Loyalty & Transactions
Since customer behavior has changed with the COVID-19 pandemic, mailmunch's Sania Khan highlights in her blog that it will be more important than ever to adjust your email marketing strategies and sug
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Email marketing tips for e-commerce

Category: December 2022 - Email Marketing: Loyalty & Transactions
Email marketing’s strength is in attracting, nurturing and converting ideal prospects, says Digital Agency Network, backing it up with a slew of research data including:
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Previous month's highlights

How to choose the right omnichannel solution

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Omnichannel trade is developing just as rapidly as service solutions: click & collect, click & reserve or ship-from-store are springing up like mushrooms and giving retailers hope for great sales success. But what sounds good at first often harbors unpleasant surprises.

Opportunities for strategic call tracking in the customer journey

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Marketers spend thousands of dollars annually on their web presence, and other landing and campaign pages, to get their products and services visible in the digital space. But that's not all. These sites only add value to the company if the relevant visitors actually see the content and, in that way, bring traffic.

Success factors of online reviews

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

People look to their surroundings and the "wisdom of the crowd" to confirm the correctness of their behavior. This phenomenon, the so-called social proof, takes place intuitively and is part of human nature. The more people do a certain thing, the more likely it is that others will copy that behavior. This also means that the more customers rate a company positively, the more likely it is that others will buy there.

Consumers demand more transparency when it comes to data privacy

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Cisco just published its 2022 Consumer Privacy Survey, an annual global review of consumers' perceptions and behaviors on data privacy.

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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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