Wednesday Feb 19th

  • Personalization with AI: real-time, targeted evaluation

    Personalization with AI: real-time, targeted evaluation

    Since most consumers want to be recognized as individuals today, who generally expect personalization in marketing campaigns, Artificial Intelligence (AI) gets amazingly to work amazingly by ensuring the delivery of an effective brand experience.

  • One out of three Hong Kong consumers ditching plastic in favor of eWallets

    One out of three Hong Kong consumers ditching plastic in favor of eWallets

    According to new insights on global retail payment trends from FIS, a global leader in financial technology, eWallets are now the preferred way for Hong Kong consumers to pay for goods online.

  • American marketers face knowledge gap in China

    American marketers face knowledge gap in China

    LEWIS, the global marketing consultancy, recently revealed the findings of its Bay to Bay research campaign that surveyed 351 U.S. marketers on their perceptions and priorities in the China market.

  • Porsche invests in Israeli start-up Tactile Mobility

    Porsche invests in Israeli start-up Tactile Mobility

    Porsche is intensifying its collaboration with Israeli technology company Tactile Mobility. The company is one of the leading suppliers of “tactile data” and is based in Haifa, Israel.

  • Socialbakers’ Social Media Predictions for 2020

    Socialbakers’ Social Media Predictions for 2020

    According to Socialbakers, the unified marketing platform for social media marketers, 2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion and e-commerce.

  • New SEO tool helps Amazon sellers boost product visibility

    New SEO tool helps Amazon sellers boost product visibility

    The leading Amazon analysis software, Egrow has announced the addition of a new SEO tool for Marketplace sellers. The new Keyword Rank Tracker tool, which has been integrated into the popular Egrow software, extends the already vast range of sales and marketing solutions offered by the all-in-one, comprehensive service for listing optimization and product promotion.

  • Socialbakers adds vital ads transparency and control tools to its platform

    Socialbakers adds vital ads transparency and control tools to its platform

    Socialbakers announced ithe enhancment of its marketing solutions by including paid social media oversight and control across multiple ad accounts into Socialbakers Paid Analytics.

    As brands are shifting more budget to social media advertising, it becomes paramount that the budget owners gain a clear understanding of their advertising investment. According to Socialbakers, the process is currently plagued with inefficiencies - from the lack of insight into multiple ad accounts, managed across regions and teams, to the insecure way data is stored and shared between stakeholders.

  • WhatsApp for Zendesk in Asia

    WhatsApp for Zendesk in Asia

    Zendesk’s vision to connect customer conversations across web, mobile, and messaging comes to life with WhatsApp for Zendesk, now available across Asia Pacific (APAC). The WhatsApp Business API connector will allow businesses to quickly and easily reach and respond to their customers using WhatsApp across the region.

  • PwC: VR and AR to be key technologies by 2030

    PwC: VR and AR to be key technologies by 2030

    According to PwC’s ‘Seeing is believing’ report, the economic potential for virtual and augmented reality in 2030 will reach $ 1.5 trillion and 23 million people worldwide. Virtual and augmented reality applications will evolve from a niche phenomenon for gamers and movie fans into an influential technology of the future, the market researchers believe.

  • Shopmatic joins forces with OnlineSales.ai to help customers leverage AI-enabled marketing automation

    Shopmatic joins forces with OnlineSales.ai to help customers leverage AI-enabled marketing automation

    Determined to enable online & offline success for small businesses and aspiring entrepreneurs, international e-commerce enabler Shopmatic has launched a volley of exciting new features to enable merchant discovery and success when they bring their businesses online.

    The fast-emerging e-commerce leader has launched a new POS feature on its platform that simplifies inventory management and expedites order generation. Furthermore, the brand has partnered with OnlineSales.ai to help its merchants benefit from the repertoire of AI-enabled marketing automation services.

  • Transmedia storytelling

    Transmedia storytelling

    Transmedia storytelling - also known as transmedia narrative or multiplatform storytelling - is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.

  • Businesses in APAC embrace Automation and AI for the sake of better customer experiences

    Businesses in APAC embrace Automation and AI for the sake of better customer experiences

    For online retailers, it’s no longer a simple case of bricks vs. clicks anymore. Spoilt for choice these days, consumers are far less loyal to brands and are more likely to try new products. With online retailers facing increasing competition, how can they build brand loyalty and retain customers in today’s marketplace?

  • Measurement of digital media effectiveness remains challenging

    Measurement of digital media effectiveness remains challenging

    Maximizing the advertising impact with innovative campaigns to stand out from the competition with the least possible cost is the goal of every advertiser, isn’t it? However, the measurement of the effectiveness of digital media activities, in spite of all high-tech tools in the market, still remains a key challenge - beyond the established planning and market research approaches. There are no uniform measurement models yet that allow real-time control of campaigns for the advertising impact.

  • Grabyo launched frame-accurate camera switching and ad replacement to live cloud production

    Grabyo launched frame-accurate camera switching and ad replacement to live cloud production

    Grabyo, a leading cloud-based video production, editing and distribution platform, just announced its latest updates to Grabyo Producer, its live cloud-production platform, with the addition of frame-accurate video switching and remote camera synchronization. Grabyo’s cloud-based live video production suite now enables broadcasters and publishers to produce a seamless multi-camera, multi-source live broadcast from anywhere through a laptop, web browser and an internet connection.

This week's highlights

Develop chatbots with AI-controlled platforms

Category: February 2020 - Automation & AI: accelerator in digital marketing
Besides product and brand image, customer service has as well a significant impact on a company's reputation. That’s why the customer service department plays a central role in every customer-or
Read more...

Personalization with AI: real-time, targeted evaluation

Category: February 2020 - Automation & AI: accelerator in digital marketing
Since most consumers want to be recognized as individuals today, who generally expect personalization in marketing campaigns, Artificial Intelligence (AI) gets amazingly to work amazingly by ensuring
Read more...

Ensuring ethical AI models in business

Category: February 2020 - Automation & AI: accelerator in digital marketing
PR Krishnan, Executive Vice President & Global Head EIA & AI, Tata Consultancy Services (TCS), believes that “ethical AI will be one of the potential reasons that drive business revenue
Read more...
View More Articles

Previous articles

Zendesk’s insights on the power of service in influencing customer loyalty

Category: January 2020 - Digital Business Trends Predictions
Zendesk just released its Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with businesses, and what differenti
Read more...

Expansion of digital banking will continue in 2020

Category: January 2020 - Digital Business Trends Predictions
‘Digital challengers’ are looking to extend their reach at the expense of traditional high street banks, according to leading banking industry experts.GlobalData’s Retail Banker Inte
Read more...

Industry’s first ‘Data Literacy as a Service’ offering

Category: January 2020 - Digital Business Trends Predictions
Qlik launched the industry’s first Data Literacy Consulting Service and Signature Services designed to help organizations adopt a ‘Data Literacy as a Service’ approach to creating a
Read more...
View More Articles

Previous month's highlights

Own web shop or platform - that's the question

Category: November 2019 - E-Commerce & Retail Digital Marketing

For years we have heard that in terms of flexibility, the online shop can hardly be beaten and for many reasons there is no alternative. But now an increasing share of the trading volume worldwide comes from platforms such as eBay, Amazon Marketplace and Co. In fact, there are not only situations in the beginning of the business in which your own web shop is only the second-best alternative. Platforms simply bring additional trading volume and reach.

Perx Technologies powers StarHub’s new digital loyalty program

Category: November 2019 - E-Commerce & Retail Digital Marketing

Perx Technologies, a leading enterprise cloud platform that helps businesses connect and engage with their customers, announced that it has inked a partnership with StarHub, a leading homegrown Singapore company that delivers world class communications, entertainment and digital solutions.

Unique combination of data processing, metadata catalog, and self-service shopping in one product makes the difference

Category: November 2019 - E-Commerce & Retail Digital Marketing

Qlik, a leader in data analytics, announced that it has secured its latest patent for Qlik Data Catalyst that’s focused on the product’s innovative capabilities in data management using a metadata repository.

‘Tis the season for growth in holiday shopping!

Category: November 2019 - E-Commerce & Retail Digital Marketing

It’s the most digital time of the year for retailers, with the upcoming holiday season in full swing! But how exactly will online retail sales pan out this year?

View More Articles

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