Monday Sep 27th

  • When time is of the essence

    When time is of the essence

    The mobile data and analytics company App Annie launched earlier this year App Annie Pulse app that has been designed to put data-driven insights in the hands of busy executives, whose time is of the essence.

  • Location-based advertising entails more customers through localized offers

    Location-based advertising entails more customers through localized offers

    The sharp rise in the use of mobile devices not only has an impact on online retail but offers local retail new opportunities with location-based advertising. But in times of huge amount of data available, it is more important than ever to properly analyze information before using it for marketing activities to achieve the desired effect. Only when an advertisement is relevant - that means sent at the right time, with the right content to the right person - a positive impact can be achieved. If the relevance-oriented approach is not considered, there is a risk that users will ignore the advertising or even be negatively influenced by it.

  • Performance improvements with location intelligence

    Performance improvements with location intelligence

    Location intelligence is defined as the capacity to organize and understand complex data by using geographic relationships. In other words, we talk about location intelligence when an organization manages to bring together business intelligence (BI) and geographic analysis to discover powerful new insights. And indeed, the primary benefit of location intelligence is comprehensive analytics, not just the ability to see where something happens or exists.

  • The time is more than ripe for integrated account-based marketing (ABM)

    The time is more than ripe for integrated account-based marketing (ABM)

    Cold calling is no longer popular with buyers these days, which is why marketers are increasingly relying on Account Based Marketing (ABM).

  • Basic knowledge in the four data disciplines is essential for a career in marketing

    Basic knowledge in the four data disciplines is essential for a career in marketing

    The idea of designing creative advertising banners, captivating headlines, and trying to receive as many likes as possible for social media postings is increasingly giving way to a tough, data-driven mentality in marketing. “If you can't measure it, you can't improve it”, the management guru Peter Drucker once said. And indeed, the shift in the customer journey and the associated development towards digital marketing channels brought with it a decisive factor – measurability! Marketing has changed, and it will continue to change, but what does that mean for required job skills in marketing?

  • Kantar’s innovative solutions optimize digital ad and ecommerce performance in APAC

    Kantar’s innovative solutions optimize digital ad and ecommerce performance in APAC

    According to Kantar’s recently published media reactions report, marketers plan to increase their spending in online video ads, social media newsfeed ads, brand effectiveness research and digital behavioral measurement. This has led brands across APAC dealing with more discerning, divisive, and digitalized consumers in a more fragmented media and ecommerce ecosystem.

  • COVID-19 accelerates building intelligent workplaces

    COVID-19 accelerates building intelligent workplaces

    With the future of work being now and being digital, businesses need to build an intelligent workplace – one where employees can develop and communicate content internally and with customers in a highly automated and responsive way. This enables business growth, improves employee experience, and facilitates business continuity.

    While the trend of remote working continues, Forrester Consulting, together with Adobe, have researched on the common challenges facing organizations and how they can accelerate their transition towards becoming intelligent digital workplaces.

  • Communities are the new influencers

    Communities are the new influencers

    The importance of communities is growing steadily, which is why more and more brands are trying to activate their power, and have an impact on our view of influencer marketing: In future, decision-makers should no longer ask themselves: "Which person is the right one for me", but rather "In which community do I want to take place and which person can help me?"

  • Navigating Asia’s digital landscape with a little help from Radarr

    Navigating Asia’s digital landscape with a little help from Radarr

    Social media intelligence company Circus Social has rebranded as Radarr as it evolves to cater to an ever-increasing demand for predictive digital insights in Asia.

  • Mobile communication continues to advance in the life of the consumer

    Mobile communication continues to advance in the life of the consumer

    There is no question that with the outbreak of the global pandemic, a lot has changed in marketing as reflected in consumer behavior, including the introduction of digital offerings. This has led many experts to question how customer engagement will evolve in 2021. Well, the following trend forecast can be helpful to answer this question:

  • Signalize connects all push channels

    Signalize connects all push channels

    Signalize, powered by etracker, is one of the first providers worldwide to deliver a solution for push notifications across all channels: website, app, and wallet push.

  • Modernizing communication channels has many advantages

    Modernizing communication channels has many advantages

    Even if chats are worth their weight in gold for customer contact, they make up only a part of the communication options as it is, for instance, often more practical to simply communicate via video.

  • Asia-Pacific region faces unique cybersecurity challenges in the post-pandemic era

    Asia-Pacific region faces unique cybersecurity challenges in the post-pandemic era

    A new poll by MIT Technology Review Insights, in association with Palo Alto Networks, uncovers the complex challenges Asia-Pacific companies face in securing networks and systems for remote workers in the post-pandemic era.

  • Security risks revealed using Alexa Skills

    Security risks revealed using Alexa Skills

    A study by the German Ruhr-Universität Bochum and the American North Carolina State University, performed the first large-scale analysis of Alexa Skills. Skills are Alexa’s versions of apps, that are used via voice-commands and can be loaded onto the Amazon voice assistant. The study group’s examination revealed that this could bring not only advantages, but security risks and data protection problems for users, too.

This week's highlights

Interrogatives dominate the voice search

Category: September 2021 - Voice Search & Smart Speakers
Short, easy to remember, and unambiguous spelling had been the three golden rules for choosing a domain so far. Thanks to smart speakers like Alexa, Siri & Co, voice-based online search is on the
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Distrust in voice applications slows down acceptance

Category: September 2021 - Voice Search & Smart Speakers
Voice search is already pervasive and used every day, people ask for recipes, addresses, opening times or the weather occasionally; therefore, websites should be optimized accordingly. This means in p
Read more...

Speech recognition

Category: September 2021 - Voice Search & Smart Speakers
Speech recognition is an interdisciplinary subfield of computer science and computational linguistics that develops methodologies and technologies that enable the recognition and translation of spoken
Read more...
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Previous articles

Use the global potential of the Internet aggressively instead of defensively

Category: August 2021 - Omnichannel Marketing: Account-based Marketing
Concepts are generally presented as the silver bullet for a successful future, be it regarding multi- or omni-channel and the famous 360-degree shopping experience. Indeed, the step that retailers mus
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Account-based marketing opposes mass marketing

Category: August 2021 - Omnichannel Marketing: Account-based Marketing
In the digital age, nobody wants to be overwhelmed with unspecified floods of offers anymore, rather everyone expects to be addressed individually with solutions that are perfectly tailored to their n
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How to modernize your omnichannel strategy

Category: August 2021 - Omnichannel Marketing: Account-based Marketing
In the whitepaper Think your business offers an omnichannel experience? Think again!, its author Audrey William, Principal Advisor of ecosystm, explains why it is so crucial for businesses to engage w
Read more...
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Previous month's highlights

Cision buys Brandwatch and scales up social media business

Category: June 2021 - Social Media & Influencer Marketing

Cision is closing on its acquisition of digital consumer intelligence company Brandwatch, enhancing social media analysis across its offerings.“Uniting our companies will bring more innovation, more comprehensive data and more real-time insights to our customers,” said Abel Clark, CEO of Cision. “Our investments in data science and AI will help marketers, communicators and researchers better understand conversations taking place on digital channels worldwide and apply those insights to deliver better outcomes for their business.”The deal pairs Cision’s long-time leadership in media intelligence with Brandwatch’s AI and machine learning technology and deep social listening. As the deal closes, Cision is also combining the innovation power of Brandwatch and Falcon.io, a Cision company known for its strong social media management capabilities. Falcon.io is an industry leader in social media suites and offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics, and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. The integrated social business will be a 1,000-person social media powerhouse with a mission to deliver exciting new capabilities in this fast-evolving space, including Brandwatch’s patent-pending AI Search soon. The Brandwatch app is also available in the Cision Communications Cloud with Brandwatch’s full social data and analytics along with the millions of news sources Cision monitors. With instant access to real-time and historical conversations online, the app makes it easy for organizations to stay on top of what is being said about their brand, products, industry, and competitors, and better engage their target audience with insights from data that is often difficult to track.“We have the opportunity to create an extraordinary company that is seen by our customers as critical to their overall business success,” said Giles Palmer, CEO of Brandwatch. “That is an exciting thing to be part of and I’m looking forward to joining the Cision team and making it happen over the coming months and years.”As a global leader in PR, marketing and social media management technology and intelligence, Cision continues moves forward even stronger in their approach to help organizations identify, connect, and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. By MediaBUZZ

Influencer marketing: relationships pay off in times of corona

Category: June 2021 - Social Media & Influencer Marketing

Sales in influencer marketing was expected to near the one billion-mark in 2020, according to market studies, if the corona pandemic would not have brought advertising budgets to a standstill. Even though there seems to be already a light leading out of the crisis, a full recovery will probably take some time. The current cuts still affect influencer cooperation enormously since many advertisers question whether influencer marketing is in general the right communication measure during the crisis.

Influencer Marketing KPIs that are gaining in importance today

Category: June 2021 - Social Media & Influencer Marketing

Influencer marketing is still a very young discipline, but its importance is increasing and with it the degree of professionalization. Certainly, those who invest more into this channel want more clarity about the success of campaigns too. While engagement rates were previously used as a measure for influencer marketing campaigns’ success, other key performance indicators (KPIs) will become more important in the future.

The dark side of the influencer marketing hype

Category: June 2021 - Social Media & Influencer Marketing

Influencers open new channels and opportunities for marketers to advertise products and they get paid for their service at a lucrative rate. Currently, for instance, the advertising market for influencers is growing and estimated to reach more than $15 billion dollars this year.

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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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