Friday Sep 25th

Adobe reports APAC consumer sentiment remaining positive as brands adapt strategies to meet new business reality
Despite COVID-19 induced lockdown restrictions now being lifted in many parts of the world, the extended time spent confined to the home has had a significant impact on consumers’ shopping habits and their interactions with brands, according to research released by Adobe.
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Digital and virtual are new normality
The lockdown caused by COVID-19 brought dormant deficits in structures and business models to the surface. Two realities have emerged more clearly than ever, namely that of progressive technological possibilities and sticking to established structures, which requires getting the two worlds in line o ...
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Asia leads in e-sports
According to WARC, the international marketing intelligence service, e-sports penetration is approaching one billion viewers worldwide, though Western markets are lagging. More than one in four (27%) males have watched an e-sports tournament in the last month, equivalent to 554m people. The rate amo ...
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SCMP Research to meet global demand for intelligence on China’s leading industries
The South China Morning Post (SCMP) announced the launch of ‘SCMP Research’, a new knowledge-vertical dedicated to providing the latest intelligence and insights on leading industries in China.
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Off to new worlds with virtual, augmented, and mixed realities
In 2018, IDC forecasted investment in VR and AR to reach around 20 billion dollars by 2022 and that both technologies will be key to companies' digital transformation plans. Big technology companies were indeed working hard on the development of headsets (and still do) that can function without cabl ...
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Innovation and transformation crucial to tackle post COVID-19 disruption
Unveiled at the inaugural SAP Forward Together virtual event, SAP released the results of its poll of 4,500 Southeast Asian business leaders. According to the study, 40% of the businesses polled are still adopting a “wait and see” approach in response to the pandemic, which raises concer ...
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The good in the bad and ugly Corona pandemic
The corona pandemic radically changed the world as we knew it within a few weeks and the consequences of the crisis are so far still unpredictable. But gradually we are moving into a new normal, in which a lot is different than before, and even a few positive things happened.
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VR glasses Oculus Go for lecture and presentation training
The German seminar provider and specialist publisher Dashöfer launched the virtual reality (VR) application EasySpeech for presentation skills training. Speakers can import their presentation or practice step by step rhetorical exercises such as direct speeches.
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Reply’s immersive experience area
Reply, specializing in the development and implementation of solutions based on new communication channels and digital media, opened the second Reply center after the AREA 360 in Milan in late 2019. The Immersive Experience Area in Munich is mainly based on the experience of Infinity Reply, that are ...
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Use of AR and VR technology in-store
With their smartphone, customers hold a small “supercomputer” in their hands every day, which is why brands and retailers should start to play with the possibilities of the digital commerce environment in traditional brick-and-mortar retail.The so-called smart mirror technology provides ...
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Impact of digital transformation on marcoms’ everyday life
Like hardly any other topic, the digital transformation is currently shaping public discussion in the communications industry, but operationally it has barely reached the marketing, PR, and social media departments, yet. Only a minority is currently using future technologies, such as artificial inte ...
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Finance and banking industry relies on AR to hold its ground against competitors
The support of trading and data analysis platforms through Augmented Reality (AR) provides traders and investors with a highly developed financial technology that enables them to monitor and visualize the financial markets with an enormous depth of information. Novel or improved representations of d ...
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Extended reality (XR) will set new benchmarks on B2B events
The Coronavirus made clear that there is a need to find a way to bring people together and if it is virtually, so that they feel like they’re together even when they’re not. Therefore, it is of no surprise that conference organizers try to do exactly that after the cancellation of most B ...
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COVID-19 accelerates digital transformation in retail, says GlobalData
As the entire world is scrambling to come back to normalcy under the COVID-19 pandemic-induced social distancing guidelines, brick-and-mortar retailers are shifting gears to rapidly embrace digital technologies to bridge the physical distance and navigate the crisis. With increased competition from ...
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Adobe, IBM, and Red Hat join forces to advance CX transformation
Adobe, IBM, and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the c ...
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The power of AR in e-commerce
Especially in entertainment television, sports TV or shopping, consumers are currently very enthusiastic about video-triggered Augmented Reality (AR), a variant of AR, in which the user holds the smartphone or tablet camera on a moving image and is offered information and interaction options at the ...
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Qualtrics launched new XM training program in partnership with TrainTheCrowd
Qualtrics launched in partnership with its training partner TrainTheCrowd,  a new customized XM training program that aims to help businesses maximize their investment in Qualtrics technology by creating a sustainable community of experts. Qualtrics is one of the first providers of XM technolog ...
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COVID-19 lockdowns expedite augmented reality globally
The forced inaction of the past weeks triggered companies, institutions, and users to look into augmented reality (AR) and the opportunities it offers. They simply had time to get used to changing work processes and to test new tools and techniques.
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Looming AR/MR boom opens door to security exploitation
According to global tech market advisory firm, ABI Research, revenue in security-related areas, such as platforms and licensing systems integration, IT spend, and connectivity will exceed US$40 billion in 2024, with notable efforts in privacy and security across these segments.
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VR and AR on the cusp of success
Virtual Reality (VR) and Augmented Reality (AR) are promising technologies that manage to provide marketers with new opportunities of delivering good content to their target groups.
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Marketers need to stop making their own jobs harder
It’s no secret – marketers are time-strapped individuals. With the ongoing pandemic, we’ve also had to take on the role of part-time fortune teller.
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Social media trends during COVID-19 and what this means for brands in Asia
Following Social Media Day this 30 June, ADA explores how usage and consumption of social media have gone through the roof to reach a ‘new normal’.Through a deep analysis of social media trends across nine countries in South and Southeast Asia, we have identified four key findings around ...
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