- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Thursday, 28 May 2015 11:30
RichRelevance, the global leader in omnichannel personalization, just released a new study titled “Creepy or Cool” that reveals consumer attitudes towards digital enhancements to the in-store shopping experience.
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Friday, 15 May 2015 11:22
Personalization is currently one of the hot topics in the world of marketing, although it is actually a simple concept that has been around for decades. It refers to focused and tailored interactions with one person, based on what is known about that person, with the decisive factor of relevance.
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Thursday, 28 May 2015 11:28
The importance of customer relations has reached a new dimension and both B2C and B2B companies have to rise to the challenges. The following four key success factors may help you to achieve centricity for your customers consistently and continuously.
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Friday, 15 May 2015 11:22
Published in 1999, the "Cluetrain Manifesto" got famous with its 95 theses on the relationship between companies and customers in the Internet age. Marketing seems to be able to learn from them a lot, since the assumptions take the words right out of many peoples’ mouths.
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Thursday, 28 May 2015 11:17
Privacy is a universal right, therefore building anonymous systems and defending our privacy with cryptography, with anonymous mail forwarding systems, with digital signatures, and with electronic money should be on top of everybody’s mind.
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Friday, 15 May 2015 11:21
DigitasLBi's 2015 Connected Commerce study of retail trends, which is now in its fourth year, reveals a significant rise in the use of connected devices and an increase in social commerce, reminding retailers to personalize the shopping experience in order to boost sales. According to the study find ...
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Thursday, 28 May 2015 11:01
Researchers at ESET, a global leader in proactive digital protection, has discovered a new malware family, the Linux/Moose, which targets Linux-based consumer routers and infects Linux-based embedded systems in its path. The goal is to infect social network accounts such as Facebook and Twitter, so ...
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Friday, 15 May 2015 11:20
Facebook and IBM Commerce recently announced that they would collaborate to provide the world's leading brands with tailored marketing capabilities that reach the right people at the right time with the right message.
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Thursday, 21 May 2015 11:52
It was the year of the iBeacon in 2014, and for sure, the clever radio transmitter will continue keeping us busy this year as well, but one of the major themes in 2015 is clearly the personalization of mobile marketing, in addition to the Internet of Things and comprehensive content strategies.
Con ...
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Friday, 15 May 2015 11:19
Modern marketing increasingly pins its hope on personalization and persuasion profiling is sort of the pinnacle of personalization, as it aims to create profiles based on the individual "persuasion style" of a contact, selecting the communication style that is particularly appealing to a person.
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Thursday, 21 May 2015 11:34
OC & C Strategic Consultants investigated the issues that are high on the agenda of marketing decision makers. Personalizing the customer experience has been mentioned most, but overall the analysis entitled ‘What's on the CMO agenda?’ identified five superordinate challenges:
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Friday, 15 May 2015 11:18
Globys, the leading innovator in contextual marketing, announced the launch of Amplero, a self-optimizing personalization solution for mobile marketing campaigns powered by machine learning. The big data analytics company is specialized in contextual marketing and revenue analytics. Its Amplero solu ...
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Thursday, 21 May 2015 11:27
In the world of customer centricity, there are good customers and then there is pretty much everybody else, which means not all customers deserve your best efforts.Jim Sterne, Founder, eMetrics Marketing Optimization Summit and Chairman of the Web Analytics Association, explains it nicely: “Custom ...
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Friday, 15 May 2015 11:18
New research released by Adobe, in co-operation with CMO Council, shows confidence in the value of digital marketing continues to grow even as the region’s marketers struggle to validate performance and build a business case for higher investment. At a time when marketing is fast becoming the cata ...
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Thursday, 21 May 2015 11:12
Personalization of emails is not difficult, as there are a few simple tricks not to make them look like soulless mass mailings.
Who isn’t familiar with the many emails that end up in the inbox and get usually immediately deleted unseen? However, a few useful simple solutions help creating emails ...
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Wednesday, 13 May 2015 12:15
Personalization is one of the most important success factors in email marketing. Most companies already know that and therefore focus increasingly on more "mature" email marketing measures, such as customer intelligence emails with the inclusion of Business Intelligence and clickstream data from the ...
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Thursday, 21 May 2015 10:52
Rosetta, a leading agency focused on customer engagement, launched the IBM-powered version of its NEXUS Operating System (OS), which will enable organizations to deliver more engaging brand experiences across the entire customer journey.
Part of the Razorfish Global network and Publicis, Rosetta co ...
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Wednesday, 13 May 2015 12:12
Online shops are aware of the problem: If they want to send personalized mailings to their customers, the distribution must often be throttled as otherwise the shop collapses. The reason are the constant queries between shop system- and email dispatch tools to display information from the product da ...
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Thursday, 21 May 2015 10:48
The Anti-Phishing Working Group (APWG) reported that during the 4th quarter of 2014 a record number of crime ware variants were detected in its recently published Phishing Activity Trends Report.
The APWG, founded in 2003, is the global industry law enforcement and government coalition, focused on ...
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Wednesday, 13 May 2015 12:10
As the TV and video market continues to evolve, recommendation and discovery solutions must dynamically respond to changing consumer patterns. Content recommendation systems must take into account the full range of consumer experiences, as well as stay informed about content business rules and finan ...
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Thursday, 21 May 2015 10:39
Joining over a dozen global charities, NGOs and non-profit organizations, The United Nations World Food Program (WFP) – the world’s largest humanitarian agency fighting hunger worldwide – has signed up with Newstag, the world’s largest online network for professionally produced video news. T ...
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Wednesday, 13 May 2015 12:08
Havas Media Group announced the appointment of Aga Giedroyc as General Manager for Havas Media International in Asia Pacific. The new role sees Aga returning back to Havas Media International (formerly MPG International), where she spent three years between 2005 to 2008 based out of the London offic ...
- Written by Augustine
- Category: May 2015 - Website- & Hyper-Personalization
- Thursday, 21 May 2015 10:24
This year, the Singapore Institute of Management(SIM) will combine two of its most successful and longest running hallmark events - the SIM Annual Management lecture (AML) and SIM Professional Interest Group Convention (IGC) - to the Singapore Management Festival, held at the Marina Mandarin Singapo ...
