Wednesday Sep 18th

Making video work for telcos
Telcos are scrambling to offset loss in revenue from traditional communication services and are aggressively pursuing opportunities in online video. They have yet to recognize that where audiences go, advertisement dollars will follow, and are backing the wrong horse…
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Engagio provides customized and relevant real-time account insights to sales and marketing teams
The Account Based Marketing (ABM) automation provider, Engagio, announced the launch of its Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevant real-time account insights to marketing and sales teams.
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Open data
When talking about customer-centricity and personalization, we have to talk about open data as well, the idea that some data should be freely available to everyone, without restrictions from copyright, patents or other mechanisms of control.
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Customer-centricity puts the customer first
Every two years, Bain & Company publishes a ranking of the most widely used management methods worldwide to find the ones that are currently being used most. According to their research, future-oriented companies structure themselves cross-functionally and those companies that are playing a lead ...
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Face the crisis of trust by finding a balance between personalization and privacy
It is a predicament: consumers' expectations towards businesses are higher than ever, as they demand an experience when buying a product, not just the feeling of a mere necessity. Hence, personalization is the keyword here, so that offers, product recommendations and discounts are available on the r ...
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HubSpot for authentic and personalised videos
We all seem to love videos, considering the growing demand for more authentic and personalised video content. That's why around 6 months ago Hubspot started to provide marketing, distribution and customer service departments with tools that allow them to quickly and easily create personalized videos ...
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Adobe Research: CX a priority for business, but technology adoption lags
Adobe’s new 2019 Digital Trends reveals that delivering first-class, personalized customer experiences (CX) is top of mind for businesses in 2019 and provides insights into the current state of digital trends that will impact companies in the year ahead.
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Storytelling - the latest trend for thousands of years
Storytelling is often sold as the latest marketing trend, but we know that storytelling is neither a trend nor a novelty. Nevertheless, many advertising agencies are still mainly design-oriented and only slowly becoming aware of the power of good stories. Thanks to digital marketing, this power can ...
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New Experian research highlights that 71% of APAC consumers value ‘security’ as the most important element of their online experience
Experian just released its Global Identity and Fraud Report Asia-Pacific (APAC) research which highlights that trusted online relationships are based on businesses providing both a secure environment and seamless consumer experiences. With insights from almost 6,000 APAC consumers, the report found ...
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Will chatbots take the lead in one-to-one (personalized) conversations in the digital arena?
Prof. Dr. Peter Gentsch, a German management consultant and serial entrepreneur specialized in digital management and data science, is dealing intensively with the topics of personalization and bots in his interesting article "Chatbots for personalized dialogues”, where he pointed out in many ...
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Driving revenue in e-commerce with real-time graph databases
Customers nowadays expect more from their online store than just standard suggestions on the latest bestsellers or the cheapest items. Whoever wants to increase sales in e-commerce must meet the expectations and tastes of the customers - ideally fulfilling their wishes before they could even express ...
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Tata Consultancy Services’ study benchmarks adoption levels of four business behaviors needed to thrive in today’s rapidly evolving global economy
Leading global IT and business solutions provider, Tata Consultancy Services (TCS) has announced findings from its global study titled, Winning in a Business 4.0™ World, which benchmarks large companies in their Business 4.0 growth and transformation journeys by mapping their adoption of four ...
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Convenience versus protection: Consumers weigh in on their own privacy
In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.
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Adobe Experience Platform delivers personalised experiences in real time
Adobe announced the global availability of Adobe Experience Platform, the industry’s first real-time platform for customer experience management (CXM). The open and extensible platform brings together all kind of data from across the enterprise by leveraging Adobe Sensei artificial intelligenc ...
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Qualtrics research reveals the business impact of responding to customer feedback
Qualtrics, the leader in experience management (XM), revealed the extent to which Singaporean businesses are responding to customer feedback and the subsequent impact on business outcomes.
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E-commerce businesses scaling content production benefits from technology platforms embracing “open ecosystem” vision
High-quality visual product content is widely accepted as an increasingly critical element of an effective e-commerce merchandising strategy. Brands and retailers adapting to a “digital first” world must produce high-quality visual product content at scale to engage with their customers ...
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Being customer-centered with integrated CRM
Customer Relationship Management (CRM) generally creates real competitive advantages and enables the development of new markets, besides leading to more customer satisfaction, increased customer loyalty and maximized profits.
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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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