- Category: February 2012 - Mobile Marketing
- Tuesday, 21 February 2012 14:32
Time is ticking for Apple to comment on its privacy policies by next week. The current dispute on how developers have been able to access users' private address book data on its popular iOS mobile platform has gotten the iPhone manufacturer into hot water. Now the company has to clarify its develope ...
- Category: February 2012 - Mobile Marketing
- Monday, 20 February 2012 17:27
We all have a mobile device these days - whether it's a smartphone like the iPhone or a touchscreen tablet like the iPad - and most of us in the industry will use many different features of our mobile devices for various purposes.
- Category: February 2012 - Mobile Marketing
- Tuesday, 21 February 2012 13:52
Microsoft Advertising recently shared insights from a social marketing study that the company conducted with more than 700 social media advertisers.
- Category: February 2012 - Mobile Marketing
- Monday, 20 February 2012 16:04
Small software applications, so-called apps, are revolutionizing the digital industry, and hence marketing.
- Category: February 2012 - Mobile Marketing
- Tuesday, 21 February 2012 13:10
The Internet Show Asia, now in its third year, will bring Asia’s biggest and best gathering of the digital community for non-stop networking, learning and innovation.
- Category: February 2012 - Mobile Marketing
- Wednesday, 15 February 2012 11:07
According to the newly released report from TNS The Impact of Digital on Growth Strategies: CMO Imperatives for 2012, mobile devices are for many Chief Marketing Officers (CMOs) just another digital touch point to access the web.
- Category: February 2012 - Mobile Marketing
- Tuesday, 21 February 2012 11:54
People want to have all their communication devices, such as smartphones, tablets, or TV set-top-boxes, doing what they are supposed to do, which means connecting them with others, services and content that they seek.
- Category: February 2012 - Mobile Marketing
- Friday, 10 February 2012 18:00
According to eMarketer, more than 95% of smartphone apps have been downloaded for free in 2011, as in-app purchases have been a major driver of growth in the smartphone apps business last year.
- Category: February 2012 - Mobile Marketing
- Tuesday, 21 February 2012 11:35
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, released an updated version of the MMA Universal Mobile Ad Package.
- Category: February 2012 - Mobile Marketing
- Friday, 10 February 2012 17:41
According to IDC, the enterprise applications (EA) software market experienced good growth of 18.6% year-on-year in the Asia Pacific excluding Japan (APEJ) region in 2011.
- Category: February 2012 - Mobile Marketing
- Tuesday, 21 February 2012 11:25
Adapted from the book The Shock of the New Century in 2010, AFP is featuring the best images from the first decade of the new millennium as its first Photo App for the iPad.
- Category: February 2012 - Mobile Marketing
- Friday, 10 February 2012 12:28
The Chief Marketing Officer (CMO) Council report More Gain, Less Strain says the shift to digital, social, and mobile channels is significantly impacting agency relationships, compensation models, and use of marketing technology as well as measurement systems.
- Category: February 2012 - Mobile Marketing
- Tuesday, 21 February 2012 11:13
The Singapore branch of Grey, the global advertising network of Grey Group that belongs to WPP, launched in January 2012 a Facebook application that allows netizens a first-hand experience of the effects of Alzheimer, a brain illness that erodes mental abilities.
- Category: February 2012 - Mobile Marketing
- Friday, 10 February 2012 11:26
Forrester Research believes that by 2016 advertisers will spend around $77 billion on interactive marketing, which would be as much as that spent on television today.
- Category: February 2012 - Mobile Marketing
- Tuesday, 21 February 2012 10:59
"The secret of success is to understand the point of view of others," said the US car maker Henry Ford, a man who knew a few things about successful and sustained corporate growth.
- Category: February 2012 - Mobile Marketing
- Thursday, 09 February 2012 14:02
mHealth, a term used for health services and information that are supported by mobile devices such as mobile phones, tablet computers and PDAs, showed significant growth in 2011.
- Category: February 2012 - Mobile Marketing
- Tuesday, 21 February 2012 10:31
Before deciding which of the operating systems suits your company best, or in which way an app should be developed, the examination and elaboration of basic concepts and possible targeting is relevant.
- Category: February 2012 - Mobile Marketing
- Wednesday, 08 February 2012 15:41
Akamai recently published its quarterly "The State of the Internet" (SOTI) report that included data gathered from across the Akamai Intelligent Platform on broadband adoption, mobile connectivity, attack traffic and other relevant topics concerning the Internet and its usage, as well as trends seen ...
- Category: February 2012 - Mobile Marketing
- Tuesday, 21 February 2012 10:10
The digital agency Reading Room recently organized an event on Smart and Effective Mobile Innovation, where I once again got a chance to meet Joerg Krahnert, Managing Director of Netbiscuits' Asian headquarters in Singapore.
- Category: February 2012 - Mobile Marketing
- Friday, 03 February 2012 12:16
Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, announced the addition of two new members to its growing team in Asia. To support the company’s expansion plans, Lena Savitsky and Eddie Cliff will champion Buddy Media’s sales an ...
- Category: February 2012 - Mobile Marketing
- Monday, 20 February 2012 17:47
Optimize your newsletter for mobile readers by considering a few simple suggestions:
- Category: February 2012 - Mobile Marketing
- Tuesday, 17 January 2012 18:03
Geo-targeting in geomarketing and internet marketing is the method of determining the geo-location of a website visitor and delivering different content to that visitor based on their location, such as country, region/state, city, post/zip code, organization, IP address, ISP or other criteria.
