Monday Nov 20th

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Forecasts and retrospect of digital industry trends
Before we conclude this month’s Trend Predictions and what to expect from the continuing digital marketing (r)evolution in 2014, I would like to summarize my thoughts on the topic, besides providing a retrospect of Asian eMarketing’s predictions of last year. Every day, hundreds of new business ...
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Adobe unites cross-channel campaign management and web experience management solutions
Delivering a seamless customer experience across touch-points is today more crucial than ever for effective marketing campaigns, that reach the right customer at the right time with the right content. Accordingly, Adobe integrated now its Adobe Campaign (formerly Neolane) and Adobe Experience Manage ...
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Mintel releases Asia Pacific consumer trends for 2014
The London-based market research firm Mintel Group Ltd opened three new offices (Mumbai, Singapore and Kuala Lumpur) in the Asia Pacific region two years ago, on top of their established offices in Sydney, Shanghai and Tokyo. The rapid growth of interest in Mintel’s products and services in these ...
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IDC Predictions 2014: The battle for dominance on the 3rd Platform heats up
For the past several years, International Data Corporation (IDC) has predicted and chronicled the IT industry's massive and disruptive shift to the 3rd Platform for innovation and growth, built on the four technology "pillars" of cloud services, mobile computing, big data and analytics, and social n ...
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SDL Customer Experience Cloud for seamless global customer experiences across all channels, devices, languages and cultures
Today’s businesses have to meet their customers’ expectations of getting consistently integrated experiences across all channels, devices and languages. But can they master the challenges? A recent CMO Council study, for instance, reveals that only 12% of CMOs have a real-time, well-integrated v ...
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The “Internet of Everything” gathers momentum
Consumers' expectations for a connected life are expanding beyond the world of PCs and mobile gadgets to include a wide range of smart home and smart automotive devices. New research conducted on behalf of Wi-Fi Alliance® demonstrates that consumers are ready to embrace a range of connected applica ...
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How to achieve your digital marketing goals in 2014
Achieving higher conversion rates, increased brand awareness and a larger audience are the top priorities in digital marketing this year, prompting Asian eMarketing to briefly give you some tips on how to accomplish that.
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Adoption of managed security services rises in APAC to counter growing cyber-attacks
According to Frost & Sullivan, enterprises in the Asia Pacific region are increasingly outsourcing network infrastructure security as they find themselves ill-equipped to handle complex and multiple cyber threats. They therefore estimate that the Asia Pacific Managed Security Services (MSS) mark ...
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Spectra7's CouchConnect transforms mobile viewing experience
Spectra7 Microsystems Inc., a high performance analog semiconductor company, recently launched CouchConnect which offers consumers revolutionary, low cost second screen connectivity. Claiming to be the simplest, portable 5 meter/16 foot "plug and play" solution - capable of delivering true, real-ti ...
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Co-competition is formula for success in future mobile payment value chain
Mobile payment is gaining momentum due to growing demands from the consumer side and the rapid growth of mobile commerce. It is a hot spot area with tremendous opportunities, so to no surprise competition is getting tougher and alliances emerge through the value chain to meet the expectations of the ...
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The biggest security threats for 2014
Last year, the topic cyber security made headlines with attacks on national level, spectacular cases of data abuse and the arrest of prominent hackers. The more interesting it is to take a look at Websense Security Labs predictions for 2014, as the security expert forecasts in its recently published ...
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Big Data and real-time marketing expected to graduate from the early-adopter phase
According toeMarketer’s new report Key Digital Trends for 2014, the rapid emergence of the everywhere, always-connected consumer puts pressure on marketers, as expectations about the speed with which marketers need to respond to expressions of interest across the customer journey are growing - fro ...
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Fournaise Marketing Group claims 70% of marketers still got it wrong in 2013
The Fournaise Marketing Group, a global leader in marketing performance measurement, assessed the effectiveness of 2.5+ million B2C/B2B marketing strategies, campaigns and ads across all media channels (traditional, digital, direct, mobile) to identify what worked or did not, or what worked less eff ...
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Gigya’s marketing predictions for 2014
Rachel Serpa wrote on Gigya’s blog that “2014 is poised to present even greater changes, challenges and opportunities for marketers” emphasizing that marketers must continue to optimize their strategies to connect with customers on deeper, more personal levels, especially since user data gets ...
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SEO Trends in 2014: What works and what doesn’t any longer
What do website operators have to expect in terms of search engine optimization in 2014? Here are some trends from the SEO scene.  With its recent algorithm updates, Google itself has pretty much shaken up by the search results pages. Thus, many website operators are probably asking themselves wha ...
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Appointments & Announcements
Omnicom Media Group has appointed Sunee Paripunna as the CEO of Omnicom Media Group, Thailand. In her new role, Sunee is charged with the leadership of all Omnicom Media Group assets in Thailand, working alongside Paul Spencer, MD of OMD and Jerapol Yavapan, MD of PHD Thailand.
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Kick-start 2014 with the smartest content creation approach
Ellen Valentine from Silverpop provides useful tips on her company’s blog on how content could get optimized this year. Emphasizing that “strong, shareworthy content is more important than ever, helping move prospective customers through the buying process or bringing in net new leads”, she re ...
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In 2014 a strong presence in the social web is compulsory
It is impossible to imagine marketing and public relations without social media, although no other communication tool is changing as fast as these platforms. Companies have to keep pace with innovations in social media to utilize them optimally for their corporate communications.
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G2m Solution’s 10 rules of successful Content Marketing
Australian based digital lead generation expert, g2m Solutions, explains why content marketing is currently receiving so much attention and provides us with useful tips for an efficient content marketing strategy, emphasizing that “content marketing should aim to trouble the buyers of your target ...
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Opera points out top trends in mobile advertising
Opera Mediaworks revealed the biggest mobile advertising trends they identified in retrospect: Android emerged as global leader in smartphone ad impressions, mobile publishing exploded, and brands took big leaps with rich media
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Content Matters: A New Asia-Pacific Content Marketing Impact Study from Waggener Edstrom
Integrated communications agency Waggener Edstrom Communications just released its new, proprietary research study about the impact of digital content and brand storytelling online across Asia-Pacific.
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Internet of Things (IoT) a pivotal catalyst for the ICT industry in 2014
The Internet of Things (IoT) is set to be a key area of interest for IT buyers and sellers in 2014. “The explosion of IoT activity over the next few years will be driven by the nexus of low cost sensors, cloud computing, advanced data analytics and mobility,” says Andrew Milroy, Vice President, ...
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Innovation, disruption and consolidation in mobile payments expected in 2014
According to the global analyst firm Ovum, there will be increasing complexity within the mobile payments ecosystem this year, and ongoing challenges around the business model for digital wallet services. The net result is that revenue growth for mobile payments in 2014 will be slow and steady rathe ...
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Tackling the Future: 2014 Trends in the Pay Television Industry in Asia Pacific
High hopes are pinned on the Asia Pacific region as we see the growing prominence of mobile devices and the expected revenues that are projected for the region. The rise of the middle class in the region also means that pay TV is increasingly becoming an option for consumers in countries such as Ind ...
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Centre of Excellence for cyber security opened in Singapore
The cyber security company FireEye kick-started 2014 with the launch of its first Asia Pacific Centre of Excellence (COE), in partnership with the Infocomm Development Authority of Singapore (IDA). The newly established centre serves FireEye as its APAC headquarter and will be the office of 100 cybe ...
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McAfee’s 2014 Predictions Report examines key trends in the evolution of mobile ransomware and security attacks
McAfee Labs just released its annual 2014 Predictions Report, analyzing 2013 trends through its proprietary McAfee Global Threat Intelligence (GTI) service to forecast the threat landscape for the coming year.
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Reclaim your privacy with SnoopWall
There's good news for consumers concerned about their personal privacy, as SnoopWall just launched its Android App at CES 2014. The company is the first-of-its kind in providing counter surveillance anti-spyware software to protect consumers, families and businesses from cyber-security threats and p ...
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Silver Peak’s trend predictions that will shape IT networking in 2014
Silver Peak, the leader in accelerating data over distance, revealed the top IT networking trends to watch out for in 2014.
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IT infrastructure top priority for financial markets in 2014
“In 2014, it will be imperative for enterprises to ensure their BI workers acquire the necessary skillsets – via education, talent acquisition, and outsourcing – to take advantage of newer and better front- and back-end technologies to improve the depth, accessibility, and effectiveness of BI ...
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The role and relevance of the data center continues to grow
Emerson Network Power, a business of Emerson and a global leader in maximizing availability, capacity and efficiency of critical infrastructure, released its 2013 State of the Data Center infographic. Their latest retrospect illustrates the rapid, continuous growth of feature-rich, data-intensive IT ...
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January 2014

VMWare APAC

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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