Wednesday May 25th

The Metaverse – digital utopia or trailblazer for the future?
I am sure we can all agree on the fact that corporate identity is the core of every brand, and therefore the most important element for business and marketing managers. Especially since it became clear that customers are no longer purely interested in just the product, but also who and what’s ...
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Software-led digital creativity will move markets, foster resilience, and build new audiences
IDC predicts in one of its recent reports that by 2023, organizations that allocate over 50% of their software development projects to customer facing initiatives will see revenue grow 15% faster compared to those that focus more on internal projects.
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Optimizely’s email marketing trend predictions for 2022
Joanna Hoheisel, Director Business Consulting at Optimizely, has identified seven trends in email marketing and is convinced that there is no getting around real data-driven email marketing for this year. Read in the following her list of the trends any marketers should keep an eye on in 2022:
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Artificial intelligence and machine learning are no longer dreams of the future
Until now, artificial intelligence (AI) and machine learning (ML) were only a distant vision of the future for many companies; however, the democratization of artificial intelligence and machine learning technologies will move forward this year, predicts enterprise search and AI specialist IntraFind ...
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Privacy is now mission critical for organizations worldwide, Cisco study reveals
Cisco published its 2022 Data Privacy Benchmark Study, an annual global review of privacy corporate practices, on the impact of privacy on organizations and their views towards data privacy.
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Online Marketing 2022: Between Artificial Intelligence and Diversity
Classic keyword campaigns will lose relevance in the future. Advertisers must finally establish alternative solutions to third-party cookies and encourage the user to accept consent management with good content. In addition, diversity is becoming more and more popular in advertising and social netwo ...
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Globe debuts first ever Eco-SIM in Asia made from recycled refrigerator waste
SIM cards are among the smallest consumer items in the world, weighing around four grams each. However, with approximately 4.5 billion SIM cards manufactured every year, their combined weight represents an estimated 20,000 tons of plastic and other polymers, or the equivalent weight of 4000 jeepneys ...
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Business messaging trends 2022: progressive advance of smart devices, federation & push-to-talk
Communication and collaboration solutions have become an integral part of everyday professional life. In the future, they will prevail across all industries and company sizes.
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Nexus between piracy and malware infections is proved
The Asia Video Industry Association (AVIA) has released a report, titled “Time to Compromise”, with Professor Paul A. Watters, Honorary Professor in Criminology and Security Studies at Macquarie University, Adjunct Professor of Cybersecurity at La Trobe University, and CEO of Cyberstrono ...
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Social marketing investment in China to increase by 18% this year
Miaozhen Systems, a third-party technology company providing enterprises with marketing growth solutions based on big data and AI technology, has released two major reports evaluating and predicting upcoming social marketing and social influencer trends in 2022.
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Oracle Fusion Marketing fully automates lead generation and qualification
Oracle Fusion Marketing had been launched to help marketers execute campaigns that generate highly qualified sales opportunities and accelerate deal cycles. Part of Oracle Advertising and CX, Fusion Marketing enables marketers to easily create campaigns that span traditional marketing and advertisin ...
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Palo Alto Networks APAC Cybersecurity Predictions 2022
Palo Alto Networks, a global cybersecurity leader, released its predictions for the cybersecurity trends that will shape the digital landscape for the year ahead.
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Hikvision’s trend predictions for the security industry
As we enter 2022, the world continues to suffer from the pandemic, but the security industry has just kept changing, adapting, and evolving as a result.
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Acquisition of Envizi complements IBM's growing arsenal of AI technologies to drive sustainability
IBM just announced its acquisition of Envizi, a leading data and analytics software provider for environmental performance management that builds on IBM's growing investments in AI-powered software, including IBM Maximo asset management solutions, IBM Sterling supply chain solutions and IBM Environm ...
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Microsoft’s industry-specific Cloud for Retail helps retailers navigate today’s consumer needs
From February onwards, Microsoft offers a special "Cloud for Retail" solution that intends to support in the handling and processing of structured and unstructured data and to unite various data sources along the retail value chain.
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Alibaba’s Top10 Technology Trends in 2022
Alibaba DAMO Academy (DAMO), the global research initiative by Alibaba Group, presented its forecast of the leading trends the company believes will shape the tech industry in 2022.
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Tips for using email communication safely
In November 1971, the American programmer Ray Tomlinson sent the first email, ushering in a new age of communication. Today, after more than 50 years, more than 300 billion emails are in circulation around the world every day according to Statista; thus, making emails an indispensable means of commu ...
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IDC’s Asia Pacific AI and Automation Predictions for 2022 and Beyond
Each year, IDC releases its Top Predictions through its IDC FutureScape reports to give a crystal ball view of what is ahead for the rapidly changing AI and Automation industry. These predictions have been used to shape the strategies and business objectives of technology leaders and business execut ...
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Disruptive forces necessitate bold decisions
Today’s customers demanding seamless cross-channel experiences, convenience, reassurance, and commitment to environmental, social, and governance (ESG) values and the list keeps growing, states Forrester in one of its latest reports. Not to mention that the pandemic, supply chain disruptions, ...
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Striking content creation requires a strategic approach
It is common knowledge that content creation is extremely effective in positively influencing the marketing success of a company. But it isn’t easy to come up with high-quality creative content just like that since more is needed than just publishing a few sentences on a topic or a post.
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Visual competence must be constantly nurtured
Images and videos dominate in communication among young people, making clear that the Internet is becoming more visual with each new generation. In fact, nothing has accelerated the already rapid growth of visual content more than the pandemic. Consequently, in this increasingly visual world of comm ...
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January 2022 - Digital Media Trends & Predictions

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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