- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Friday, 28 September 2018 17:10
RTB House has adapted its multi-layer brand safety mechanisms to tailor itself for each brand’s policies.
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 20 September 2018 12:54
Ooyala will provide extended support for the Interoperable Master Format (IMF) with the Flex Media Platform, Ooyala’s flexible and configurable content supply chain optimization platform that automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distri ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 27 September 2018 14:33
As you probably already heard, Adobe entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. For the grand sum of $4.75 billion, Marketo’s engagement platform can then be added to Adobe Experience Cloud
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Friday, 14 September 2018 18:57
PHD announced the launch of Engine, a specialist unit built for automotive brand Volkswagen, which has been designed to capitalize on the volume of anonymous data being generated by consumers researching cars online. The new approach, which will roll out globally in Q4 this year, will ensure Volkswa ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 27 September 2018 14:30
Cloudera, Inc., the modern platform for machine learning and analytics optimized for the cloud, announced the availability of Cloudera’s most powerful platform for data warehousing and machine learning - Cloudera Enterprise 6.0.Cloudera also announced Cloudera Altus hybrid cloud innovations th ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 13 September 2018 14:09
In a worldwide call for better respect for consumer privacy and relevant advertising experiences, a new report from MediaMath shows that although the majority of marketers understands the commercial importance of focusing on the consumer experience, many of them are still failing to adopt best pract ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 27 September 2018 14:13
Programmatic advertising is currently celebrated and high on marketers’ agenda, taking into consideration that worldwide around 30% of digital media budgets are programmatically invested.
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 13 September 2018 14:00
Marketing has many years of experience in the use of digital media and, in part, marketing automation. Some marketers are even using Big Data and Predictive Marketing successfully by now. Consistent digitization includes processes as well as business models and data-driven (as opposed to data-inform ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 27 September 2018 12:45
Lead scoring is a method that can be used to measure and optimize the success of marketing activities among potential customers. Apart from that, it can be automated software-based and is therefore an important function of marketing automation software packages such as HubSpot, Marketo, Act-On, Orac ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 13 September 2018 13:46
PocketCon, a decentralized ecosystem for digital creativities and a blockchain based marketplace, is an entertainment platform for digital creators and fan communities to get in-touch, interact and trade products. The platform offers a revolutionary way for artists and content creators to work and c ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 27 September 2018 12:32
Alibaba Cloud, the cloud computing arm of Alibaba Group, has selected Irdeto Rights to simplify OTT content protection for its customers. Irdeto’s multi-DRM solution, including ChinaDRM, PlayReady, Widevine and FairPlay support, will enable content owners and operators to quickly deploy OTT se ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 13 September 2018 13:39
Hootsuite just released its Social Media Barometer Report 2018, a global survey on the importance and use of social media within small, medium and enterprise organizations across industries.
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 20 September 2018 13:50
Whether analysis, retargeting, A/B-testing or affiliate marketing: For each of these campaigns, a so-called tag per website must be set to collect the desired data about the website visitor. The task of online marketing experts is then to evaluate and use the data in a targeted manner.
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 13 September 2018 13:25
Every year, Kantar Millward Brown calculates the brand values of more than 2,000 international brands, which are listed in the global database BrandZ. A recent analysis shows that less than 10% of these brands increased their value between 2014 and 2017.
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 20 September 2018 13:39
One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating and orchestrating IT operations. It includes an updated user interface, improved scaling and the abili ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 06 September 2018 15:31
MediaMath announced the launch of new creative management offerings and supply partnerships that fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single platform to manage a larger share of their media spend using a creative format that has proven to be m ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 20 September 2018 13:29
Mastercard announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world. This first-of-its-kind global agreement signifies Mastercard’s support of the esports community and further diversifies the technolog ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 06 September 2018 13:15
To get the best possible results with Google Ads, marketers create sophisticated campaigns based on search terms, products, users' location or devices. Now even more efficient results can be achieved with the new AI-driven Google algorithm, that delivers data-driven decisions and better campaign res ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 20 September 2018 13:17
Busyness is often thought of as a modern-day affliction, but it can also help you delay gratification and make decisions that benefit you in the longer-term, according to new research from the global business school INSEAD.
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 06 September 2018 13:08
The trending topic in IT, Blockchain, keeps the tech industry currently on its toes, as the distributed, decentralized database of blocks is considered impossible to get hacked: Many different servers verify algorithms for storing and uploading information, besides allowing all users of the network ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 20 September 2018 13:07
Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. No matter the context, all relationships begin with a “handshake moment,” whether literally or figuratively—those first few introductory moments tha ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 06 September 2018 12:55
Whoever wants to be successful today, needs to provide potential customers with relevant messages in the right place at the right time, especially since digitalization has transformed consumer behavior.
