- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 11:09
Do you how many people watch online video every day?
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 12 April 2013 09:32
Video makes the world wide web go round, so, please take advantage of the opportunity that‘s out there in the world of online moving pictures. There is more to it than just embedding a YouTube video on your website.
In order to be really successful with your video strategy, be aware of the follow ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 11:04
Programmatic buying has begun to rewrite the way digital ads are bought and sold. Through demand-side platforms and real-time bidding exchanges, marketers are purchasing ad inventory through automated technology, which can allow for real-time response to customer actions—often at a lower cost than ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 12 April 2013 09:30
Online videos are mandatory today, or at least for those who want to keep their audience entertained and involve them emotionally with compelling web content. Of course, that works best with multimedia support.
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 10:53
Actually, it‘s been a while since I came across a website that impressed me the way www.motionpictures.asia did. I even reloaded the intro, because I wanted to watch it again. Although it takes a bit too long to load, I love the way the site is designed, the intro is beautifully made - creative, p ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 12 April 2013 09:24
Videos show up in search results in the form of rich snippets and especially Google gives a lot of credit to video, as including one on your site will often automatically raise your site rank. According to Forrester, it is 50 times easier to get ranked on the first page with a video, making it a gre ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 10:50
Broadcasting television to mobile telephones has been tried intensively and the costs have been sky high. However, obviously, it is worth the efforts. Ericsson’s mobile broadcasting technology in bearing more and more fruits, making the company the largest provider of mobile infrastructure by now. ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 12 April 2013 09:07
According to Vidiator, an innovative solution provider of streaming technology, there is a huge appetite for mobile video content in SEA. That doesn‘t come as a surprise, since the market actually hasn‘t reached its full potential, yet.
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 10:29
Video is one of the fastest growing channels in digital advertising, and there are so many companies who are just getting started with utilizing video in their marketing strategy.
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 12 April 2013 09:00
DIVE is a unique interactive video platform that enables users to watch online videos and order products without ever leaving the video screen. The single-user interface is designed to streamline the registration, checkout and payment process.
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 10:23
Copying others doesn‘t work out, as you never get as good as the original!
And while there‘s hardly any doubts left as to whether online video is the way to go, it might be a challenge for some to have the right ideas for video campaigns that will really push your brand forward. Marketers who h ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 12 April 2013 08:57
According to Deloitte's "State of the Media Democracy" survey, U.S. consumers embrace multiple digital devices, leading to explosive growth in tablet and smartphone sales and multi-tasking while watching TV. The American population's voracious appetite for digitized information and entertainment con ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 10:21
More and more often tablets and smartphones are used to catch up with and follow TV, diverting attention from the traditional TV ecosystem to the smaller screens. Just look at Panasonic, for example, that unveiled an app that allows the viewing of a second TV channel on a tablet app if you buy one o ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Thursday, 11 April 2013 11:23
Madhavi Tumkur, formerly regional communications head for Yahoo! Southeast Asia, has signed on with IPG Mediabrands to become Head of Integrated Communications in the World Markets Asia cluster, effective immediately.
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 10:18
Last year in August, comScore expanded its comScore Video Metrix to Taiwan, Vietnam, Indonesia and the Philippines. comScore’s industry-leading online video measurement service offers comprehensive online viewing intelligence, combined with demographics, to provide valuable insights into consumers ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 10:13
According to the BrightRoll whitepaper „What You Need to Know About Online GRP“, the demand for online media buying standards for the industry is growing.
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 05 April 2013 09:10
In the past several years, the lines between traditional paid, earned and owned media have blurred significantly, with more and more marketers having to focus more on creating content designed to direct-to-consumer channels and social media outlets. A new breed of “content marketers” has emerged ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Thursday, 18 April 2013 17:13
Bill likes playing online games, and the data from his internet behavior are efficiently used by placing an online poker ad on web pages that Bill visits, or placing a corresponding video ad, just before Bill starts to watch the video online.
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 05 April 2013 09:08
HTML5 defines a new element which specifies a standard way to embed a video/movie on a web page, the (video) tag, that aims to allow web developers to add a video to a site using similar html code as if they were adding an image.
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Thursday, 18 April 2013 16:57
Video has and continues to drive telecoms traffic growth, but the kind of video traffic that is going to strain the network in the future isn’t what you might think…
Informa Telecoms & Media’s new report, ‘Congestion up ahead? Internet traffic and service forecasts, 2010-2015’ notes t ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 05 April 2013 09:07
The online video advertising market is predicted to grow strongly in 2013, continuing the upward rise of last year, according to analyst firm Frost & Sullivan. And indeed, online video advertising is increasingly regarded as crucial for the overall advertising mix by both advertising agencies and la ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Thursday, 18 April 2013 16:55
Strim is a white label solution that is ideal for anyone looking to launch a multi-screen streaming service. The solution provides a fully-managed and hosted video and music streaming service that enables broadcasters, content providers and mobile operators to quickly roll out compelling streaming s ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 05 April 2013 09:01
US digital TV and movie content audiences will grow faster than previously expected due to increased viewing on tablets and smartphones, a wave of internet-enabled TVs, and greater content availability, according to a new eMarketer report, “Digital TV and Movie Streaming: A Rising Tide of Devices, ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Thursday, 18 April 2013 16:51
Ever since the advent of Youtube and fast Internet connections, videos got popular due to the relatively low production costs. Even small and medium businesses can use this trend for their online marketing, such as a hotel, for example, to lead their web visitors virtually through the lobby, restaur ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 05 April 2013 08:59
In January 2013 Softel, a global leader in key TV and media technologies, was acquired by Miranda Technologies, a Belden Brand. The company specializes in ancillary data and metadata systems such as those for subtitling, closed captioning, and for audio and video description.
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Thursday, 18 April 2013 16:49
According to SpotXchange‘s "Survival Guide to the Digital Video Landscape“, there are two types of buyers for digital video inventory: brand experience buyers, who will focus on personal relationships to create customized programs, and programmatic buying specialists, who will put to use vast am ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 05 April 2013 08:49
The recent 29-page Polycom/ Wainhouse End-User Survey „The Real Benefits of Video“ focuses on the benefits that organizations realize via the use of video conferencing (VC).
The survey is based on the information collected from 4,737 participants who are already frequent video conferencing us ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Thursday, 18 April 2013 16:29
Roughly a week ago Sorenson Media launches its new video encoding solution Squeeze 9, which provides industry-first HTML5 optimization, streamlined user experience, higher quality and faster speeds.
