- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Friday, 26 July 2019 14:00
Rather than waiting for people to find products, brands are now matching products to the people.Consider this hypothetical example: Beats by Dre targets Peter, a 30-year-old marathon runner, with ads for a pair of runner-friendly headphones even though he hasn’t specifically searched for that ...
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Thursday, 11 July 2019 14:56
Today, inbound marketing no longer means that the potential customer is calling immediately, rather that the prospective customer searches for information on the Internet first.
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Friday, 26 July 2019 13:51
Hardly anyone abstains from checking the smartphone at least once a day, not to mention that our little all-around gadgets are used for tasks like shopping, booking restaurants or whole vacation trips, always assisting us in life. In fact, the phone feature is rarely used, since the communication pr ...
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Thursday, 11 July 2019 14:12
World Plus International announced the launch of W+ during a press event at Marina Bay Sands, Singapore last week. The innovative and truly digital magazine publishing platform is available from now on for iOS and Android devices worldwide.
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Friday, 26 July 2019 13:41
Internet usage is constantly changing, especially when it comes to which devices access the World Wide Web. The triumphant procession of the Internet initially started with stationary computers (desktop), emancipated itself by the market launch of smartphones in the direction of Responsive Web Desig ...
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Thursday, 11 July 2019 13:54
Melissa, a leading provider of global contact data quality and identity verification solutions, announced Privacy Flag, a seamless new feature in its comprehensive Global Email Verification suite designed to verify email addresses and improve overall email deliverability.
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Friday, 26 July 2019 13:18
Contrary to the traditional approach of starting with a desktop site and then adapting it to smaller screens, a “mobile-first” approach involves designing a desktop site starting with the mobile version, which is then adapted to larger screens. A mobile-first approach generally means bui ...
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Thursday, 04 July 2019 18:14
In our rapidly changing world, it takes a coordinated effort of the public and private sectors to identify new threats on the horizon and ensure both police and society are prepared to face them. At least, that has been the key message of INTERPOL World 2019, a global security and innovation confere ...
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Friday, 26 July 2019 13:04
Blis, a company specialized in understanding real, human behavior by analyzing vast quantities of mobile location data, provides businesses with information about what people actually do to help them improve consumer engagement and deliver measurable sales uplift. Its Smart Platform provides unmatch ...
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Thursday, 04 July 2019 18:04
Short video clips manage to explain complex content in less than three minutes while entertaining at the same time. To no surprise, they are nowadays often replacing long and unmanageable texts that are usually not read to the end. Best is that they are applicable in almost any context: not only as ...
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Friday, 19 July 2019 09:50
Criteo announced that its leading header bidding solution, Criteo Direct Bidder (CDB), is now compatible with Accelerated Mobile Pages (AMP), the web component framework developed by Google that has the mission to "provide a user-first format for web content".
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Thursday, 04 July 2019 17:31
Criteo S.A. announces the launch of Criteo App Install, which now creates the most powerful independent full-stack mobile solution.
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Wednesday, 17 July 2019 16:46
As content consumption on mobile continues to increase around the world, so has advertising spent on the medium. In fact, nearly a quarter of digital advertising budgets are allocated to mobile apps, according to a report conducted by Forrester Consulting on behalf of PubMatic.
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Thursday, 04 July 2019 16:34
The idea of sitting down at the desk and powering up a PC to log-in to the Internet already seems a thing of the past nowadays, although Apple launched the first iPhone just 10 years ago, ushering in the age of the mobile Internet.
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Wednesday, 17 July 2019 16:39
Egrow, an all-in-one solution for data-based decision making to design, launch, develop and grow an Amazon Marketplace business and support the next generation of entrepreneurs, has just been launched. It has been created to work in two distinct ways, supporting both existing sellers and helping pro ...
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Thursday, 04 July 2019 13:25
When it comes to what makes a successful marketing campaign, today it is obviously the situation that determines the value, since the geographic location of the customer is decisive: consumers are used to having their taxi picking them up right where they are, they read online reviews for the best r ...
