Saturday Dec 03rd

Shoppers seek engaging formats
In Southeast Asia, the growth of the digital economy has contributed to the addition of 70 million new online shoppers since the start of the Covid-19 pandemic that clearly accelerated shifts in shopping behavior since physical retail came to a standstill amidst global restrictions and lockdown orde ...
Not only since Corona the customer journey has become increasingly digital
Nowadays, the first contact with customers is almost always through content. Quite simply because potential customers in search of a suitable solution, product or service initially consume a whole range of content anonymously – mostly online. They read website texts, professional articles or s ...
Choose words wisely and conversions will come
Excellent texts underline the uniqueness of a website and attract a certain amount of attention. The right choice of words can gain the trust of visitors and lead interested parties developing a certain bond to the brand. However, while the best choice of words on a website can have a huge impact on ...
Unruly launches content-level targeting to enhance the value of publishers’ CTV and video inventory
Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, launched its content-level targeting solution that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution brings standardization to the pro ...
Top 5 reasons why to invest in User Experience (UX)
When thinking of running a business, marketing, finance, HR, and IT are most likely the first departments that come to mind. But another department that is quickly increasing in popularity is “UX,” or “User Experience". While some business professionals may think UX is a “nic ...
The rise of sustainable media
According to the global research report The Rise of Sustainable Media, released by Dentsu International and Microsoft Advertising, 59% of consumers worldwide intend to start boycotting brands who don't take action on climate change. There is also almost unanimous support for companies to not only do ...
NortonLifeLock adds Dark Web Monitoring in Hong Kong
NortonLifeLock, a global leader in consumer Cyber Safety, announced the launch of Dark Web Monitoring in Hong Kong to be able to notify customers of potential threats to their identity, if detected.“We are delighted a range of Norton 360 plans in Hong Kong now include Dark Web Monitoring. No m ...
Customer Journey Mapping
Customer loyalty is no longer just based on price or product quality, but on experience; hence, companies need to deliver seamless, secure, effortless, and personalized experiences anytime, across all channels.Just take a look at a recent report from Salesforce, revealing that 84% of customers said ...
Quadient's Inspire Flex software release delivers customer experience built for a digital-first world
Quadient a leader in helping businesses create meaningful customer connections through digital and physical channels, announced the general availability of Inspire Flex Release 15 (R15), Quadient's flagship enterprise omnichannel Customer Communications Management (CCM) software solution. The new re ...
Ad trade is on course to reach a value of $1trn by 2025
New advertising spend forecasts for 100 markets worldwide show that the global ad market has thus far largely weathered the impact of COVID-19 and is on course to reach a value of US$1trn in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is acc ...
Limits of the customer journey
The concept of the customer journey is very demanding because, on the one hand, it requires a consistent orientation towards digital transformation, both in terms of the processes depicted as well as the organizational structures. On the other hand, a high-performance technical substructure is essen ...
Apteco’s best practices for successful customer journey analytics
In times when the customer experience is decisive for the success or failure of a company, a better understanding of the customer journey ensures a clear lead over the competition. Indeed, a Forrester study found that leaders in customer experience outperform laggards by nearly 80%. This can only b ...
Consistent customer journey across all touchpoints guarantees repurchasers
With the customer journey, a new concept found its way into digital marketing, namely providing customers with a special experience at all touchpoints. A demanding project that not only requires high-performance technology, but a changed mindset.In an increasingly digitized consumer world, it is imp ...
Difference between customer journey mapping and customer journey analytics
A customer journey is the entirety of the experiences that a person has in direct or indirect connection with a brand – online or offline. It encompasses everything from the moment the brand is discovered, through pre-purchase activities, consumption, and the post-purchase phases, including bu ...
Every year, online retailers come into full swing during the Christmas season
For many, Christmas is the embodiment of contemplativeness and deceleration. But not for marketers, because Christmas is the most profitable time of the year for them, and therefore particularly critical to success. Certainly, the festive season brings enormous pressure to perform as year-end busine ...

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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