- Category: September 2012 - Performance Marketing
- Friday, 28 September 2012 10:10
If you haven’t heard it yet, this year the CMO Council has set up a dedicated research center focused on measuring and tracking the effectiveness, relevance and value of online marketing programs and spends.
Its Digital Marketing Performance Institute (DMPI) examines and advocates the need for mo ...
- Category: September 2012 - Performance Marketing
- Friday, 14 September 2012 13:14
Message Systems celebrated the move into its new APAC Headquarter in downtown Singapore yesterday, where Asian e-Marketing met the company’s Chief Revenue Officer, Ralph Lentz, as well as Mark Johnson, Head of APAC and Teddy Ng, the newly appointed Sales Director for Southeast Asia. Besides great ...
- Category: September 2012 - Performance Marketing
- Friday, 28 September 2012 10:06
Some marketing questions require robust analytics. For example, understanding what mix of channels are driving sales for a particular product, or in a particular customer set, or what sequence of channels is most effective. These types of questions often require large sets of data, or what is being ...
- Category: September 2012 - Performance Marketing
- Friday, 14 September 2012 12:53
Kneebone Inc., a cross-marketing performance technology company, is determined that there is a strong need for marketers to have an easy way to visualize marketing performance - at any level - whether it be product, segment, marketing vehicle, etc. In addition, marketers should not require the suppo ...
- Category: September 2012 - Performance Marketing
- Friday, 28 September 2012 09:12
“People trust doctors, surgeons, lawyers, pilots or accountants - simply because they know these no-nonsense professionals are trained to focus on the right set of data to take the best decisions and achieve the best outcomes possible. CEOs trust CFOs and CIOs for the same reasons. It’s not a ga ...
- Category: September 2012 - Performance Marketing
- Friday, 14 September 2012 09:34
Accurate, targeted marketing measurement leads to improved respect for marketing and improved revenue for your business. But how can your company’s marketing efforts be measured, and which are the best metrics to use? The following attempts to summarize and pick out the most important facts and re ...
- Category: September 2012 - Performance Marketing
- Friday, 28 September 2012 09:10
Publishers must ask themselves the question “what’s the value of our website” on a regular basis, simply to find out whether it fulfills all the functions and tasks, works well and executes all user requests immediately, as these factors determine its success. Slow response times, low availabi ...
- Category: September 2012 - Performance Marketing
- Friday, 14 September 2012 09:27
Performance-driven marketers must have a good set of metrics to track, report and manage their effectiveness. They are aware of the benefits of key metrics that provide business executives with insight into likely financial outcomes so they can manage business decisions and expectations. Proactively ...
- Category: September 2012 - Performance Marketing
- Friday, 28 September 2012 09:04
Today's business climate requires high accountability for anyone responsible for marketing and thus the discipline of measuring marketing will definitely continue to evolve in the future.
The marketing metrics continuum provides a framework for how to categorize metrics from the tactical to strateg ...
- Category: September 2012 - Performance Marketing
- Thursday, 13 September 2012 14:36
Today’s marketers are under relentless pressure to obtain data, prove ROI and justify decisions. Marketers even have to go so far as to justify choices that haven’t been made yet, hence the momentum behind predictive analytics. It would seem we are in the singular pursuit of measurement. So far ...
- Category: September 2012 - Performance Marketing
- Friday, 28 September 2012 08:55
Performance marketing is more than just search engine marketing, affiliate marketing, display, or simply just another channel. Performance marketing is everything rolled in one – a single unit.
Refined Ads delivers an ASP application, designed for the workflow and tailored to the needs of online ...
- Category: September 2012 - Performance Marketing
- Thursday, 13 September 2012 14:34
According to a study of the Fournaise Marketing Group, 73% of the CEOs the company surveyed think that marketing is lacking business grasp and therefore can’t make a positive impact on an enterprise’s performance. They attribute this, among other things, to the fact that marketers do not underst ...
- Category: September 2012 - Performance Marketing
- Friday, 21 September 2012 11:36
You may know that targeting refers to a whole bunch of methods that place advertising in a target group oriented manner to avoid wastage and to make efficient use of the marketing budget. Search advertising is such a form of targeting - with keywords as a selection criterion. Users are searching for ...
- Category: September 2012 - Performance Marketing
- Thursday, 13 September 2012 14:30
The leading independent digital marketing agency, Greenlight, announced to offer its Social Media Optimisation service within a pay for performance pricing model.
Greenlight has the distinction of being the first and only major agency to do so and offers its billing to be based solely on the delive ...
- Category: September 2012 - Performance Marketing
- Friday, 21 September 2012 09:26
After the three-day Festival of Creativity at Suntec City Singapore, during which the regions creative communications community came together to celebrate, debate the industry’s key issues, update their knowledge, network with professionals in the industry and be creatively inspired; the ten jur ...
- Category: September 2012 - Performance Marketing
- Thursday, 13 September 2012 14:30
In the past two years crowdsourcing is a highly discussed topic, since it frees many business fields from resource limitations and is ideal for the efficient implementation of online marketing campaigns.
The market dynamics and the permanent change in a corporate setting always require the planning ...
- Category: September 2012 - Performance Marketing
- Friday, 21 September 2012 09:15
The Webtrends whitepaper "Unified Analytics for Web, Social and Mobile" points out that digital marketing has entered a new, fragmented universe, a multiple channel galaxy of web, social and mobile planets.
Especially consumer adoption of social and mobile is fast and furious, ramping up quicker th ...
- Category: September 2012 - Performance Marketing
- Friday, 07 September 2012 11:49
Nowadays, it‘s impossible to run marketing campaigns without various software tools, and there is a lot available on the market. Before chosing a software provider companies should figure out their individual needs and goals in detail and be very clear about what the exact performance the software ...
- Category: September 2012 - Performance Marketing
- Friday, 21 September 2012 09:00
The whitepaper "Power of Like 2: How Social Media Marketing works" is a research collaboration between comScore and Facebook which delivers unique insights on the impact of social media marketing.
The research, which primarily leverages data and analysis from comScore and Facebook’s internal anal ...
- Category: September 2012 - Performance Marketing
- Friday, 07 September 2012 11:48
In order to stand out from the crowd of identical or similar offers, companies have to perform their best and be outstanding. The basis for their extraordinary performance should be continuous development of new values and services for their clients. In other words, the future role of fruitful marke ...
- Category: September 2012 - Performance Marketing
- Friday, 21 September 2012 08:46
Just a few days ago VisionEdge Marketing (VEM) and ITSMA, organizations committed to helping marketers improve their effectiveness, released the findings from their 2012 Marketing Performance Management (MPM) Survey. Their study captured input from more than four hundred respondents, providing valua ...
- Category: September 2012 - Performance Marketing
- Friday, 07 September 2012 09:22
According to Kimberly Collins, analyst at Gartner, the original four Ps of marketing — product, price, placement and promotion - are still valid, but there are four new Ps which must be added to the core of a marketing organization in order to manage increasing complexity and optimize marketing ...
- Category: September 2012 - Performance Marketing
- Friday, 21 September 2012 08:30
As early as the 1940s, business leaders began developing processes to enable and evaluate how employees contribute to the success of the organization. These processes became the foundation for what we refer to as performance management. With the increased pressure on business leaders to be more pers ...
- Category: September 2012 - Performance Marketing
- Friday, 07 September 2012 08:49
Lucy Hemming has been promoted to Asia managing director for Bloomberg Businessweek from her current role as Regional Director for Southeast Asia. Hemming will assume her new responsibilities immediately and remain headquartered in Singapore.
Hemming has been with Bloomberg Businessweek since Feb ...
