Thursday Nov 23rd

Latest News

Videos perform on each screen differently
Thanks to the Internet, moving images have evolved to an ubiquitous advertising format and there is evidence that each screen has its emotional added value and combined they increase campaign success.
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Lisbon International Advertising Festival extends entry deadline to the 12th of August
The Lisbon International Advertising Festival is the new global advertising festival located in Portugal, which also aims to be the most local of festivals, since the submitted work is always eligible to win a global award but also a regional one.
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Videos have much going for marketing
The three most important performance figures for a website are the number of visitors, the time spent on the site, and the conversion. User-friendliness, engaging content, customer service and technical functionality hide behind these numbers.
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Video Marketing creates relevance, new customer contacts and more sales
Moving images are popular among consumers as they provide information as well as entertainment. Besides this fact, marketers are convinced of the considerably increased buying incentive compared to still imagery and text and they should therefore react accordingly:
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SAP warns brands in Asia Pacific not to risk losing customers over poor digital experiences
SAP just launched its inaugural Asia Pacific Japan Digital Experience Report that reveals how some of the region’s largest brands perform in delivering the digital experiences their customers want. It offers detailed insights about customers’ digital expectations across 10 countries in t ...
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Close to 1,000 companies showcased innovative solutions at World Cities Summit, Singapore International Water Week and Cleanenviro Summit Singapore 2016
Photo Caption: Dr Tony Tan Keng Yam, President of Singapore Addresses VIPs, dignitaries and guests at the World Cities Summit (WCS), Singapore International Water Week (SIWW) and the CleanEnviro Summit Singapore (CESS) Singapore’s President Tony Tan officially marked the start of the World Ci ...
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Video consumption set to soar in Asia Pacific
eMarketer.com conducted and published in recent weeks a number of research papers related to video consumption in the Asia Pacific region, which we have summarized in the following.
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Cinemagraphs revive the animated GIFs
Cinemagraphs, a term that was supposedly coined in 2011 by two American photographers, who used the technique to animate their fashion and news photographs, act on the assumption of being a video but are made by taking a series of photographs or a video recording, using image editing software that c ...
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Video Ad-Serving Template (VAST)
Video advertisements are more popular than ever as the rewards can be high for publishers and advertisers considering the move towards the consumption of video on multiple screens.
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Publicitas’ first annual ‘Global Marketing Priorities’ survey
The media and advertising service company Publicitas just revealed the results of its first annual survey that asked advertisers, agencies and publishers what they expect from the future, and what they believe the next big technology leaps should be.
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Is smart tech making us dumb?
A giant humpback whale breaching the waves right in front of you is a magnificent sight – a once in a lifetime experience. Photographer Eric Smith recently captured such a sighting on camera, but it went viral for all the wrong reasons: as those aboard looked on in wonder, a man was flicking t ...
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ion Interactive empowers marketers to engage their audiences with personal and relevant interactive video experiences
ion interactive, the leading provider of interactive content solutions, rolled out new ion platform capabilities to create and launch interactive versions of Vimeo, Brightcove, Ooyala and HTML5 videos. Its platform ties directly into the APIs of the video delivery networks, making the new interactiv ...
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Seven reasons for Alibaba’s success
Alibaba’s success is no secret. From its humble beginnings in Jack Ma’s Hangzhou apartment, the company has evolved and grown into an e-commerce empire known internationally. What exactly is it about Alibaba that has enabled it to flourish? It’s all found in these 3 core factors an ...
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Return to the essential with the power of (moving) images
In a highly interconnected world, in which we are flooded with information and our daily life is tightly organized, creatives decided to refocus on the essential by considering inspiring images that tell a story, evoke emotions and integrate the latest lifestyle trends.
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96% of video service providers and content producers believe that a majority of consumers and operators will adopt 4K UHD TV by 2020
A new global survey from Irdeto, the world leader in digital platform security, and global analyst firm SNL Kagan, an offering of S&P Global Market Intelligence, found that video service providers, including pay TV and Over-The-Top (OTT) operators, and content producers around the world believe ...
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Outstream video advertising seems to be on the brink of becoming new standard
The video ad tech company Unruly announced last month its partnership with the independent advertising technology company AppNexus. This new co-operation manages to provide outstream video inventory at scale, since it combines the reach of AppNexus’ video buying platform with the quality and s ...
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Video download feature comes to Opera Mini for Android
If you watch a lot of videos on your phone, you are probably excited to hear the good news that you can now download videos from some top video and social media websites to your phone with just a couple of taps on Opera Mini for Android.
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What will humans need to do to ‘outsmart’ the robot?
The worlds of film and fiction writing have always contained fascinating predictions of how we would live in the future. Some have been way off, but Arthur C Clarke’s visions of the 21st Century were more perceptive than most.
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The impact of videos on SEO
High-quality online videos are generally well received by users as well as search engines. If the upload to video sharing sites such as YouTube or Vimeo is intelligently linked to the own website, good synergies in SEO can be generated:
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Telling facts that prove video content is en vogue
Earlier this year, Dot Com Infoway (DCI), an Indian provider of offshore IT outsourcing solutions, published an infographic peppered with convincing arguments why visual content enjoys priority in social media and gains popularity among digital marketers.
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Benchmarks and guidelines for Programmatic Video Buying
Mobile video is expected to become one of the strongest growth areas, which is why more than half of video advertisers have increased their spending and prepare for the new challenges like cross-device targeting and attribution.According to the 2016 IAB Video Ad Spend Study, marketers and advertiser ...
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Global cloud video production platform 90 Seconds celebrates its achievements
The global cloud video production platform, 90 Seconds, celebrates it first anniversary in the Lion City, as well as having worked with over 50 brands and agencies in Singapore and produced an incredible 900,000 minutes of video over the past year. The company allows brands to purchase, plan, shoot, ...
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Opera Mediaworks’ mobile marketing report reveals biggest 2016 trends and presents actionable insights for outcome-driven advertisers
Opera Mediaworks just revealed the findings of a new report titled Mobile First Insights (MFI) in the APAC region, including Australia, India, Indonesia, Philippines, Malaysia, Thailand, and Vietnam.
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Young Lisbon: Call for Entries
The Lisbon International Advertising Festival has the pleasure to announce the Young Lisbon Category that aims at advertising students and young professionals up to 30 years of age.
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Irdeto gives operators complete control and independence in choosing security solutions
According to Glenn Hower, Research Analyst for Parks Associates, the video services and delivery landscape has become incredibly complex, and concerns about piracy and password sharing is growing.
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“Wake Up with The Economist” at Cannes Lions 2016 - Highlights
At Cannes Lions 2016 festival The Economist held a series of morning panel sessions, Wake Up with The Economist, featuring daily debate on the place of creativity in today’s world of business from chief marketing officers representing some of the world’s most prestigious brands.
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Hootsuite gives organizations the flexibility to access their digital assets directly from their content source of choice
Hootsuite, the widely used platform for managing social media, has integrated Dropbox, Microsoft OneDrive, Box, Google Drive, and other content sources into the Hootsuite publishing platform. The new integrations will allow customers to access photos, gifs, and other digital assets directly from the ...
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July 2016 - Video Marketing & Advertising

VMWare APAC

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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