- Category: October 2011
- Thursday, 20 October 2011 14:27
Providing individual relevance is the only way to achieve higher deliverability and more involvement in email marketing and can be achieved by reading user behavior.
- Category: October 2011
- Wednesday, 19 October 2011 16:18
As Singapore’s economy stabilizes following rapid growth since the global downturn, it is especially important for managers to keep job satisfaction up, so that good people do not leave for new pastures. But what do people really value in their work environment?
- Category: October 2011
- Thursday, 20 October 2011 13:32
Fuji Xerox Asia Pacific creates marketing campaigns that can connect businesses on a one-to-one level with clients and is able to massively improve response rates, sales, life-time value and brand loyalty.
- Category: October 2011
- Wednesday, 19 October 2011 16:12
Based on research conducted by On Device Research among 8,350 respondents in nine countries across five continents, the Mobile Entertainment Forum (MEF) revealed that mobile is increasingly the primary platform for internet access.
- Category: October 2011
- Thursday, 20 October 2011 11:58
Most marketing and sales professionals are still grappling with the impacts of the global recession on marketing budgets.
- Category: October 2011
- Wednesday, 19 October 2011 16:07
A white paper by Software-as-a-Service (SaaS) marketing technology provider Hydra, warns digital marketing channel specialists of their risky approach, if they continue to work in silos.
- Category: October 2011
- Thursday, 20 October 2011 11:50
Over 100 investors and entrepreneurs from around the region converged in Singapore for the launch of Angel's Gate, Asia's first business-focused reality programme.
- Category: October 2011
- Wednesday, 19 October 2011 15:51
Singaporeans emerged as the global leaders for the longest time spent on Facebook, with an average of 38 minutes and 46 seconds spent per session (Table 1) revealed in an international analysis on the use of social networks conducted by Experian.
- Category: October 2011
- Thursday, 20 October 2011 11:42
The Accredited Association of Advertising Agents (4As) officially announced the re-launch of the International Advertising Association (IAA) Singapore Chapter, the local presentation of the IAA global body with the function of providing members with direct connections to the international partnershi ...
- Category: October 2011
- Wednesday, 19 October 2011 15:39
Weber Shandwick partnered with Forbes Insights to identify what makes brands social – and how. The research report “Socializing Your Brand: A Brand’s Guide to Sociability” was conducted via an online survey in Spring 2011 with 1,897 senior executives from high revenue companies across 50 cou ...
- Category: October 2011
- Thursday, 20 October 2011 11:38
MIME is an internet standard for attaching non-text files to an internet mail message, such as animation, graphics, hypertext files, sound files, and spreadsheets.
- Category: October 2011
- Wednesday, 19 October 2011 15:21
Transactional emails serve first of all only one purpose: they confirm a specific action of the recipient, such as a purchase, sign up, or a change.
- Category: October 2011
- Thursday, 20 October 2011 10:35
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced the release of their MMA Mobile Application Privacy Policy
- Category: October 2011
- Wednesday, 19 October 2011 15:09
China holds the key to growth opportunities for businesses around the world in the next two to three years, according to global research released by Allen & Overy recently.
- Category: October 2011
- Thursday, 20 October 2011 10:22
Let's face it, the demand for data protection and legal security in online marketing simply doesn't fade away.
- Category: October 2011
- Wednesday, 19 October 2011 15:02
Experian CheetahMail, a unit of Experian Marketing Services and a leading global technology services provider of integrated email, social, mobile and display marketing, revealed its latest analysis illustrating how flash sale emails significantly outperform other types of offers in campaigns.
- Category: October 2011
- Wednesday, 19 October 2011 18:22
Errors can be embarrassing, but there are worse things than that, namely not to learn from mistakes. Unfortunately, not all errors in email marketing are obvious or easy to fix, so it is better to deal with how to avoid them in the first place.
- Category: October 2011
- Wednesday, 19 October 2011 14:51
Amdocs, a leading provider of customer experience systems, released the findings of a global research report, conducted by analyst firm Heavy Reading, which highlights the importance for service providers around the world to integrate charging and policy management capabilities to enable their futur ...
- Category: October 2011
- Wednesday, 19 October 2011 18:02
Even after almost five decades after its introduction, email is well established as a communication tool in everybody’s daily work and its intensity is actually even still increasing.
- Category: October 2011
- Wednesday, 19 October 2011 14:32
The "Big Data" phenomenon seems to have appeared from almost nowhere, but in reality, some aspects of this emerging trend are not new.
- Category: October 2011
- Wednesday, 19 October 2011 17:54
The APAC region is a great place to be in social media.
- Category: October 2011
- Wednesday, 19 October 2011 14:14
Brand Finance Plc. released their fifth annual “Top 100 Singapore Brands” league table showing strong growth from the country’s top brands.
- Category: October 2011
- Wednesday, 19 October 2011 16:45
The email marketing relationship with your customers usually begins with the welcome message that is sent immediately after their registration, at a time, when the user has just expressed an interest in your business.
- Category: October 2011
- Friday, 14 October 2011 13:52
In email marketing the customer relationship usually starts with a prospect filling out a newsletter subscription form.
- Category: October 2011
- Wednesday, 19 October 2011 16:37
I've been a part of many sales teams in my career, and over and over I've noticed five common afflictions that affect them, each of which reduces morale and sales performance.
- Category: October 2011
- Wednesday, 05 October 2011 10:27
Mediabrands appointed Pat Lim as Managing Director of both UM and Initiative Singapore, taking the reins from Clinton Simpson, who lead both agencies for the past two years.
Pat is a Singaporean with extensive experience across both Asia’s media and creative landscape. Recognized as one o ...
- Category: October 2011
- Wednesday, 19 October 2011 16:28
We are living with increasingly large quantities of data, with at least 1.8 zettabytes worth of data to be created and replicated this year alone. In addition, at least 70 percent of business-relevant information lives in unstructured data.
