Sunday Nov 29th

Ground-breaking open-source security solution will safeguard billions of devices
A few lines of code embedded in the firmware is all it takes to offer multi-layer, virtually impenetrable protection for the world’s hugely vulnerable Internet of Things (IoT) devices.
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Voice-search-readiness as a competitive advantage
Voice search is more than just a trend since those who are optimized for voice search set themselves apart from the competition, especially when it comes to local search. Nevertheless, many companies underestimate the relevance of voice search and do not know how to best equip and prepare for the ne ...
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Voice bots should be used in combination with human agents
Voice bots keep getting better and better, but their growing adoption raises at the same time questions about data protection and the limits of use in personal conversations. Although, we are clearly only at the beginning when it comes to using intelligent language technologies, their integration in ...
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Interpretation of the intention of the search makes all the difference
All statistics on the use of Google Home and Amazon Echo point into the same direction: the users have focused on a small, sharply delineated area of application that is far below what was expected at the height of the hype two years ago. Therefore, the question arises, whether the optimization for ...
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How to optimize your website for voice search
More and more users are no longer typing in their search query by hand, but are using voice assistants such as Alexa, Cortana, Siri, or Google Voice Search to conveniently speak the search query with their own voice. There is much speculation about the importance of voice search, but what’s cl ...
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Consumers start to prefer voice and chat assistants to real people
More and more consumers are choosing bots over human advisors and salespeople, according to a study by the Capgemini Research Institute. This is especially true when looking for new products and services or for questions about a purchase.
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Service Cloud Voice unifies voice calls, digital channels, and CRM data in real-time
Service Cloud Voice, a new product that will modernize the contact center by embedding telephony inside Salesforce Service Cloud has been launched earlier this year. Service Cloud Voice unifies phone, digital channels, and CRM data in real-time in one centralized console and can be regarded as the c ...
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AI outperforms humans in speech recognition
Following a conversation and transcribing it precisely is one of the biggest challenges in artificial intelligence (AI) research. For the first time now, researchers of Karlsruhe Institute of Technology (KIT) have succeeded in developing a computer system that outperforms humans in recognizing such ...
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Speech recognition with artificial intelligence
Due to voice assistants that are used in customer service, such as Siri or Alexa and “talking robots”, the topic of speech recognition is currently highly topical. Voice assistants learn to decipher the core of a customer’s message, so that the customer does not have to learn which ...
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How relevant is voice search for online marketing - really?
There are always new predictions on the Internet about what the future of marketing will look like and particularly often it is being forecasted that in 2020, which means this year, half of all online searches should be carried out with a voice assistant. However, such forecasts are problematic sinc ...
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MadTech
David M. Raab was the one who coined the term MadTech in 2015, which stands for marketing, advertising, and technology. It well represents the current scenario of marketing and advertising technology intertwining itself with data.
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Possibilities and requirements for voice assistants in e-commerce
Voice assistants have experienced a real boom in recent years and are being used on more and more devices. Companies such as Amazon, Google or Apple use their voice assistants among others in devices such as televisions, smartphones, or smart speakers and try to establish them permanently in the con ...
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Will voice commerce be the game changer e-commerce?
According to the software company SynergyTop, 2020 is a decisive year for voice commerce as it offers a new sales channel for merchants and brands who want to sell their services and goods.
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AppsFlyer released Growth and Performance Index for Southeast Asia
AppsFlyer, the global attribution leader, released  the 11th edition of the Performance Index and the 2nd edition of the Growth Index.The Performance index guides marketers on how media sources are performing, and which show potential for partnership, while the Growth Index examines the diverse ...
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Bosch Assist wins award for seamlessly bridging the gaps between buildings’ technology, people, and processes
Conversational AIoT company UIB announced to have won in the “most scalable collaboration” category with their entry “Bosch Assist” at the fifth annual Singapore International Chamber of Commerce (SICC) Awards Ceremony and Gala - held virtually this year. Graced by Guest-of-H ...
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NetApp and Google Cloud boost application and business performance in Singapore
NetApp, a global cloud-led, data-centric software company, and Google Cloud announced the availability of NetApp Cloud Volumes Service (CVS) for Google Cloud in Singapore.
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Strategies that will shape 2021’s media landscape
A decade of media evolution has taken place in a few short months: in-home media consumption grew, while consumer confidence and ad spending declined during 2020.Kantar’s Media Trends & Predictions 2021 provides insights into which audience behaviors and industry dynamics will stick by pro ...
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Appointments & Announcements
  Aqilliz, a technology company that specializes in blockchain solutions for digital marketing entered into a strategic partnership with Concise Media, one of the UK’s leading media specialist consultancies. The partnership will see the introduction of Aqilliz’s blockchain-powered ...
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When information and answers aren’t readily to hand, customers walk away from purchases
Singapore has a long-standing love affair with shopping. Many of the country’s malls built in the 1970s and 80s were pioneering in their day, and today the island state has more malls per square mile than any other country in the world. Recent years have seen a dramatic shift from in-person sh ...
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