Saturday Jun 23rd

Latest News

Internet broadcasters can save millions by adding just a few lines of code, Teleport Media reveals
A naturally growing audience is a longed-for result for any owner of streaming services. Preferably, the growth is predictable and manageable, otherwise, it can be detrimental when such growth is out of control and leads to unexpected resource drains. Such spikes in demand can downgrade the quality ...
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Micro moments depict user behavior in the mobile age brilliantly
The smartphone, our little personal all-rounder and companion in all situations, is extremely important to us not only to search for information - be it finding the nearest bank, the departure time of a train or supporting decision making. In such so-called "micro-moments" companies can offer their ...
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Ooyala reports on the rising tide of streaming video content
Ooyala, a provider of software and solutions that optimize the production, distribution and monetization of media, just presented its Q1 2018 Global Video Index Report. For more than 10 years the company is at the forefront of shaping the OTT and media workflow revolutions as a leading expert in its ...
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The 4th Industrial Revolution creates a customer divide that Salesforce knows how to tackle
Salesforce announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic partnership with new integrations between Salesfo ...
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Challenges to keep an eye on when using videos in email marketing
Videos are said to be strong traffic and engagement guarantors in online marketing, especially when used in social media, since posting live videos and short clips is explicitly encouraged and promoted by networks like Facebook where visual content gets a lot of attention.
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Be connected on the go
Mobility is gaining traction worldwide. By 2022, more than 4 in 10 employees around the world are expected to be mobile, according to Strategy Analytics and IDC reported that global spending on mobility-related hardware, software, and services – such as smartphones, enterprise mobility managem ...
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Mobile websites: The underestimated communications channel
Apparently, mobile optimization, the preparation of the corporate website for optimal display on smartphones and tablets, is deemed negligible by many marketing or sales decision makers - in the otherwise often very innovative, industrial companies.
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Fake store growth requires new cybercrime definition, says JC3 and APWG
The Japan Cybercrime Control Center (JC3) and the global counter-cybercrime association APWG just released a report detailing the enormous, rapid growth in fake shopping websites pretending to be retail shopping sites, using data from the Japanese National Policy Agency (NPA). These “fake stor ...
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Yahoo Mail launched new mobile web experience and Android Go App
By 2025, the number of global mobile internet users is predicted to expand by more than 50%, making it crucial to understand and meet the specific needs of this massive wave of new mobile users, Yahoo Mail said in one of its recent press releases  when introducing its new mobile web experienc ...
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Overcoming perceptual vigilance and harnessing disruption to capture attention
Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are ...
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Tomorrow’s News 2018 survey points out challenges for platforms and advertisers
According to a survey published by Reuters Plus, executives think platforms should do more to combat fake news. Of the 1,587 global executives surveyed, 87% think Google and Facebook should do more to control fake news, while 81% believe that Google and Facebook should be held accountable for conten ...
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A strategic approach to video marketing makes the big difference
The good old moving picture, aka video, is a popular tool for all companies that have something to show or to explain, making it interesting for marketing. Besides the fact that almost 90% of Internet users between the ages of 14 and 29 watch videos online every week, meaning that the most potent bu ...
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A real-world survivor story: How to ensure immunity against disruption
What is it about the Survivor TV series which still has us riveted, 18 years and 36 seasons later? It’s the “same scenario, different palm trees” time and time again, but what’s the secret sauce that has its ranking furiously rising to the top? In a word: it’s real. Her ...
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SEGURU: The world’s first safeware application
Ralph Echemendia, better known by his alter ego “The Ethical Hacker,” just announced at Money 20/20, Europe’s largest FinTech event in Amsterdam, the launch of SEGURU, an application created to provide the most secure approach towards a safer digital experience for individuals acro ...
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AppNexus expands inventory quality initiative and introduces Guaranteed Views
AppNexus just announced a partnership with the cybersecurity company White Ops to shut down the flow of advertising dollars to cybercriminals. AppNexus adopts White Ops’ technology layer to power pre-bid fraud prevention across the AppNexus Marketplace and extend its in-house Inventory Quality ...
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Immersive media is driving the next wave of creativity and storytelling
Adobe just announced at the Apple’s Worldwide Developers Conference (WWDC) 2018 its partnership with Apple and introduced Project Aero, a powerful new augmented reality (AR) authoring tool and system that makes it easier for designers and developers to create immersive content and bridge the g ...
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5G: The roadmap to launch in Asia
By 2022, there will be 280 million 5G subscriptions in Asia Pacific, with 5G service revenue reaching US$4.5 billion. Compared to previous generations of networks, 5G’s significance lies in its capability to offer real time end-to-end service offerings. Alongside the emergence of technologies ...
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Appointments & Announcements
The Kraft Heinz Company, one of the world’s largest food & beverage company, has appointed Karina Ong as its Chief Marketing Officer for the Asia Pacific region.Based in Singapore, she will lead the growth agenda for the brands and spearhead the long-term innovation pipeline for Kraft He ...

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