Wednesday Feb 20th

Programmatic advertising - where is it heading?
The immense reach, the widely propagated ease of ad booking, and the ability to accurately define target audiences are just a few of the factors that persuade many advertisers to bet their marketing budgets on social media.The problem with this is that big names, such as Facebook and Google, are qui ...
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Facebook plans to be back on track with common technical platform for its chat services
Fifteen years after being founded in Mark Zuckerberg's college room, Facebook has become a world power with unprecedented opportunities to reach out to its users in a targeted manner - be it advertising or opinion-making.
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Selected social media KPIs for performance measurement
Some social media key performance indicators (KPIs) only relate to individual social media platforms while others have overall significance. Therefore, as with almost any social media target, the question arises how marketers can measure success - or failure.
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The future of Snapchat in the advertising market still uncertain
Although the death of Snapchat has been predicted many times by now, in fact right after its listing at the stock exchange where is was considered overvalued, the company proves us once again wrong and shows that there is life in the old dog yet.
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Peculiarities of influencer marketing in B2B
The terms influencer marketing and influencer relations, as well as their opportunities for corporate communication, have been discussed for around ten years now. Essentially, it is about how opinion building works for stakeholders, especially customers or other reference groups, and what levels bey ...
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Confidence in social media is at an alarmingly low level
From a consumer perspective, companies have what it takes to save social media from the crisis of confidence. They see companies in a position to leverage their influence by compulsory heckling with the big social media platforms.
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Digital 2019 report finds social media fuels growth despite industry challenges of 2018
Hootsuite, the leader in social media management, released in collaboration with We Are Social, the eighth annual report, Digital 2019, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and th ...
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Appointments & Announcements
      Whalar has officially opened an office in Singapore and plans more office openings to follow across the region in 2019.
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