Monday Dec 11th

Latest News

Technology trends that no retailer should neglect
How to deal with Amazon Dash, customized content, cross-device user experience, and convergence of sales channels? In a retail business world that’s clearly characterized and dominated by rising customer expectations, decreasing brand loyalty, reduced margins and an array of options for custom ...
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CtrlShift and iPinYou join forces to provide global brands access to Chinese audiences
CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies access to Chinese audiences. This will be done via an integration of iPinYou’s automated media ...
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Adoption of IoT platforms will be the Top IT trend in 2018
Smart object storage, analytics and AI, as well as the extension of agile methodologies across the enterprise, will all play key roles during the coming year in the Asia Pacific region.
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Online-to-offline Integration key focus of Singles’ Day 2017
China's Singles' Day has grown beyond a Chinese online sales campaign into an international, omni-channel, retail-as-entertainment festival.
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Commerce marketing ecosystem important to deliver seamless shopping experiences
Criteo unveiled findings from two third-party studies, which highlight the pressing need for retailers and brands to organize and apply data at scale to understand shoppers, reach them, and inspire them to buy.
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Delayed payment options will give not only online conversion a boost
With an increasing number of clothing & footwear retailers offering delayed payment options in an attempt to drive conversion, retailers who offer ‘try before you buy’ options - and are well placed to cope with processing returned goods - will be most likely to make the service a suc ...
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Retargeting to right where your customer’s holiday trip really begins
In today’s world, there is no place on Earth too far away to visit. While everyone is busy planning their year-end travels, there is often one very important consideration – wanting to get the best value in travel prices.
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Appointments & Announcements
  Danone and Lazada Group signed a Strategic Regional Partnership agreement for South-East Asia, covering Indonesia, Malaysia, Singapore and Thailand.With this alliance, Danone and Lazada aim to create together a superior online shopping experience for key product categories, combining their ...

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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