Wednesday Dec 08th

  • Have you ever considered creating a linguistic identity for your company?

    Have you ever considered creating a linguistic identity for your company?

    Corporate design as a graphic part of corporate identity has been in use for over 100 years. But the idea of a corporate language, a tone of voice, is still quite new, even though a tailor-made brand language can matter, e.g., reduce costs and increase revenues, demonstrate creativity and innovation, and at the same time create identity.

  • Digital Experience Platform (DXP)

    Digital Experience Platform (DXP)

    Every company that wants to get a foot into the market needs unique selling points to assert itself against competitors. This includes excellent products and effective sales channels so that marketing can also be precisely implemented. In addition, successful companies are characterized by the use of intelligent marketing tools and a sophisticated marketing strategy. Over time, however, other market participants will catch up, so that a strategic realignment is often necessary to secure and expand the market position.

  • Using the advantages of IoT Commerce

    Using the advantages of IoT Commerce

    In e-commerce everything revolves around the end customers and their needs, while in Industry 4.0 intelligent machines are in the foreground. With industrial IoT commerce, new commercial perspectives and opportunities are now established.

  • Unlock new competitive advantages with predictive analytics

    Unlock new competitive advantages with predictive analytics

    Predictive analytics are regularly used in marketing to create individual and relevant customer communication. It is a forecasting method that aims to determine future and unknown events by identifying repetitive patterns, e.g., in customer transaction data, that make it possible to deliver reliable projections. Therefore, the starting point for predictive analytics is always the largest and most meaningful amount of data available.

  • Rakuten SQREEM launched new AI-based first-party data ad solution

    Rakuten SQREEM launched new AI-based first-party data ad solution

    Rakuten SQREEM Inc., the joint venture between Singapore-based Artificial Intelligence (AI) Solutions Company SQREEM Technologies and global leader in internet services Rakuten Group, Inc., announced the launch of a new advertising product that offers deeper insights and significantly more targeted media buying.

  • Predictive Analytics Methods committed to your marketing success

    Predictive Analytics Methods committed to your marketing success

    Predictive analytics allows marketing experts to forecast consumer behavior and customer wishes so that they know how to better exploit sales and profit potential. Apteco, a pioneer in this field, is for more than 30 years committed to building industry-leading software to speedily convert customer data into actionable information and makes use of the following common methods:

  • In the rise of IoT, change is the only constant

    In the rise of IoT, change is the only constant

    The spread of smart devices and the Internet of Things (IoT) are profoundly revolutionizing digital marketing. Used in marketing, IoT can collect customer information in ways that marketers of the last century could never achieve.

  • Neuromarketing combines economics with psychology

    Neuromarketing combines economics with psychology

    The number of scientific articles on neuromarketing has almost become unmanageable by now, coming from neurosciences as well as economics since the 1990s.

  • Kantar's Media Trends and Predictions 2022

    Kantar's Media Trends and Predictions 2022

    The evidence-based insights and consulting company, Kantar, just revealed the trends at play in the Asia Pacific media industry and what can be expected in the year to come. In doing so, Kantar is using its market-leading data, alongside evidence-based predictions and expert viewpoints to help media owners and brands build their plans for 2022 and beyond.

  • How and why is a customer for or against a product or service?

    How and why is a customer for or against a product or service?

    Neuroscientists agree that 70-95% of people make decisions unconsciously and then give themselves a “logical explanation” for their decision within fractions of a second. Therefore, when we ask about it, we get very often wrong explanations. Because people don't even know why they decided for or against the new product.

  • Speech recognition

    Speech recognition

    Speech recognition is an interdisciplinary subfield of computer science and computational linguistics that develops methodologies and technologies that enable the recognition and translation of spoken language into text by computers. It is also known as automatic speech recognition (ASR), computer speech recognition or speech to text (STT). It incorporates knowledge and research in the computer science, linguistics, and computer engineering fields.

  • Web of Things (WoT)

    Web of Things (WoT)

    At first glance, the World Wide Web Consortium (W3C) and the Internet of Things (IoT) are two different worlds. The consortium is considered the authority for web standards and ensures that everyone can find information on the World Wide Web regardless of their device. Both the relatively simple web development and the so-called service composition (mashup) work relatively smoothly when integrating and offering different and partly external services such as road maps, weather data or translation services. But it is precisely this orchestration of services that is less trivial on the Internet of Things. IoT devices offer data and services such as sensor values for the temperature or switching a lamp on and off. Communication works smoothly when companies use all devices from a manufacturer and rely exclusively on its app or ecosystem, but a cross-manufacturer service composition is much more difficult, especially since security requirements differ from one another. And that exactly the gap the W3C wants to close with the standardization activity for the Web of Things (WoT).

  • Global MarTech trends are tipping point for IoT

    Global MarTech trends are tipping point for IoT

    Digitization brings us closer to new trends at ever shorter intervals that overwhelm us humans both at work and at home with buzzwords like Internet of Things (IoT), Industry 4.0, smart homes, autonomous driving or artificial intelligence (AI). What we shouldn’t forget is that these trendy technologies are supposed to make people’s hard everyday lives more comfortable.

  • Use “Voice Search Readiness” to your advantage

    Use “Voice Search Readiness” to your advantage

    Voice search seems to be a trend now that’s not showing any signs of slowing down, still it seems as if it is one of the least understood topics brands are facing today, according to Uberall, a leading provider of ‘Near Me’ Brand Experience marketing solutions.

This week's highlights

Customer Journey Mapping

Category: December 2021 - Customer Journey Analytics: Real-time Marketing
Customer loyalty is no longer just based on price or product quality, but on experience; hence, companies need to deliver seamless, secure, effortless, and personalized experiences anytime, across all
Read more...

Ad trade is on course to reach a value of $1trn by 2025

Category: December 2021 - Customer Journey Analytics: Real-time Marketing
New advertising spend forecasts for 100 markets worldwide show that the global ad market has thus far largely weathered the impact of COVID-19 and is on course to reach a value of US$1trn in 2025, wit
Read more...

Apteco’s best practices for successful customer journey analytics

Category: December 2021 - Customer Journey Analytics: Real-time Marketing
In times when the customer experience is decisive for the success or failure of a company, a better understanding of the customer journey ensures a clear lead over the competition. Indeed, a Forreste
Read more...
View More Articles

Previous articles

Some innovative companies in the Asia Pacific region measuring behavior, perception, and emotion of humans

Category: November 2021 - Neuromarketing: Predictive Analytics
South Korea: Company: Brain & Research Innovation; Technology: fMRI, EEG, EKG, eye tracking, GSR Company: ThinkUser; Technology: EEG, eye tracking, GSR, psychophysical experiments
Read more...

CIOs' influence is growing as technology becomes core to enterprises

Category: November 2021 - Neuromarketing: Predictive Analytics
A new IBM Institute for Business Value (IBV) study revealed CIOs' influence on business strategy and operations is growing as technology pervades surveyed enterprises, surveying 2,500 CIOs from more t
Read more...

Predictive Analytics Methods committed to your marketing success

Category: November 2021 - Neuromarketing: Predictive Analytics
Predictive analytics allows marketing experts to forecast consumer behavior and customer wishes so that they know how to better exploit sales and profit potential. Apteco, a pioneer in this field, is
Read more...
View More Articles

Previous month's highlights

Interrogatives dominate the voice search

Category: September 2021 - Voice Search & Smart Speakers

Short, easy to remember, and unambiguous spelling had been the three golden rules for choosing a domain so far. Thanks to smart speakers like Alexa, Siri & Co, voice-based online search is on the rise and changing the success criteria for URLs and domain names.

Great advertising needs great media environments

Category: September 2021 - Voice Search & Smart Speakers

Kantar just launched the second edition of its global Ad Equity ranking of media channels and media brands, Media Reactions 2021, which identifies the places where users of media channels and media brands most appreciate advertising and are least likely to view ads negatively.

AnyMind Group launched Story Engine, a no-code web stories generator

Category: September 2021 - Voice Search & Smart Speakers

AnyMind Group announced the launch of Story Engine, a no-code feature on AnyManager that enables users to easily create, edit, manage and publish Web Stories, an open-source initiative by Google.

Have you ever considered creating a linguistic identity for your company?

Category: September 2021 - Voice Search & Smart Speakers

Corporate design as a graphic part of corporate identity has been in use for over 100 years. But the idea of a corporate language, a tone of voice, is still quite new, even though a tailor-made brand language can matter, e.g., reduce costs and increase revenues, demonstrate creativity and innovation, and at the same time create identity.

View More Articles

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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