Saturday Oct 19th

  • New SEO tool helps Amazon sellers boost product visibility

    New SEO tool helps Amazon sellers boost product visibility

    The leading Amazon analysis software, Egrow has announced the addition of a new SEO tool for Marketplace sellers. The new Keyword Rank Tracker tool, which has been integrated into the popular Egrow software, extends the already vast range of sales and marketing solutions offered by the all-in-one, comprehensive service for listing optimization and product promotion.

  • Open data

    Open data

    When talking about customer-centricity and personalization, we have to talk about open data as well, the idea that some data should be freely available to everyone, without restrictions from copyright, patents or other mechanisms of control.

  • Affordable and sustainable spectrum sharing technologies are crucial for digital inclusion and rural connectivity

    Affordable and sustainable spectrum sharing technologies are crucial for digital inclusion and rural connectivity

    According to Dynamic Spectrum Alliance (DSA) President Martha Suárez, competitive access to spectrum resources will result in a thriving fixed and mobile marketplace that can deliver new, innovative services. During a TV White Space (TVWS) workshop in Buenos Aires, she highlighted that harnessing spectrum sharing technologies like TVWS is key to enabling rural broadband.

  • INTERPOL World: Finding joint solutions to future security challenges

    INTERPOL World: Finding joint solutions to future security challenges

    In our rapidly changing world, it takes a coordinated effort of the public and private sectors to identify new threats on the horizon and ensure both police and society are prepared to face them. At least, that has been the key message of INTERPOL World 2019, a global security and innovation conference which was taking place from July 2-4, 2019 in Singapore.

  • Dynamic Attribution

    Dynamic Attribution

    The principal challenge of today’s marketers is the evaluation of their cross-media campaigns as holistically as possible. Because only with the knowledge about the actual effect of individual channels and advertising on the decision-making process of the consumers can the budget be optimally distributed.

  • Marketing Automation Systems for state-of the-art lead management

    Marketing Automation Systems for state-of the-art lead management

    The term “marketing automation” is defined as the IT-supported execution of recurring marketing tasks with the aim of increasing the efficiency of marketing processes and the effectiveness of marketing decisions. Introduced consistently by prominent providers of Marketing Automation Systems (MAS), such as Salesforce.com, HubSpot, Adobe, its subsidiaries Marketo, Oracle, Microsoft and IBM in the past, the topic is coming more and more to the fore. The complexity of their offers, the incomprehensible service descriptions, the lack of an overview of the realizable benefits, and the non-transparent costs, however, still show considerable deficits. But let me tell you that "close to the customer"-oriented marketing pays off, as e.g. HubSpot showed us or the newcomer Engagio.

  • Recasting traditional TV’s role in the age of OTT video platforms, AI and VR/AR

    Recasting traditional TV’s role in the age of OTT video platforms, AI and VR/AR

    From the live black-and-white broadcast of Neil Armstrong’s first step on the Moon to the World Cup Final in ultra-high definition, television has stood the test of time often co-opting inventions that threatened disruption such as VHS, cable networks and the Internet.

  • New generation of B2B decision makers stepped in

    New generation of B2B decision makers stepped in

    Hardly anyone abstains from checking the smartphone at least once a day, not to mention that our little all-around gadgets are used for tasks like shopping, booking restaurants or whole vacation trips, always assisting us in life. In fact, the phone feature is rarely used, since the communication preferences of the younger generation in particular focuses more on chatting than speaking. This trend has of course an impact on businesses and there is no reason to assume that it is different in B2B compared to the B2C industry.

  • Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

    Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

    The leading Japanese network provider Internet Initiative Japan (IIJ) has launched an eSIM service for the mobile Internet. The AirOn+ platform from G+D Mobile Security is enabling eSIM management.

    G+D Mobile Security is a global mobile security technology company headquartered in Munich, Germany and part of the Giesecke+Devrient group. G+D Mobile Security manages and secures billions of digital identities throughout their entire life cycle. To no surprise their products and solutions are used by commercial banks, mobile network operators, car and mobile device manufacturers, business enterprises, transit authorities and health insurances every day to secure payment, communication and device-to-device interaction.

  • Perfect budgeting with sweeping data analysis and attribution models

    Perfect budgeting with sweeping data analysis and attribution models

    Measuring and optimization are the nuts and bolts in digital marketing since precision and deep understanding of how to compare and synchronize different data sources are key to the quality of the results and the success of campaigns. If marketers work consistently on a data-driven basis and align all measurements with the needs of the customers, more turnover with the same budget or budget savings can be most certainly achieved while maintaining the same turnover.  Considering the following prerequisites definitely helps:

  • IROIN and epicInsights make measurement of influencer campaigns possible with AI

    IROIN and epicInsights make measurement of influencer campaigns possible with AI

    The Influencer Performance Marketing startup IROIN entered into a strategic partnership with the AI specialist epicinsights to develop a scoring process designed to check the compatibility of influencers and branded channels in order to arrange campaigns properly beforehand.

  • Analysis of digital channels is essential for customer centric communication

    Analysis of digital channels is essential for customer centric communication

    The proportion of digital contact points, significant for the success of your own business model, is growing. As a result, the online customer journey has become an integral part of the customer intelligence strategy today. In addition to the online advertising contacts that take place along the entire digital customer journey, one's own website plays a central role here, too. Whether in traditional eCommerce or lead generation, the focus is always on the user. With the help of digital analytics, the behavior and needs of users can be better understood so that in-depth recommendations for action can be derived, thus, leading to improved service, a better product, and an optimized customer experience.

  • Location-based data fuels next generation of insight-driven marketing

    Location-based data fuels next generation of insight-driven marketing

    Blis, a company specialized in understanding real, human behavior by analyzing vast quantities of mobile location data, provides businesses with information about what people actually do to help them improve consumer engagement and deliver measurable sales uplift. Its Smart Platform provides unmatched transparency, accuracy and scale through three proprietary technologies: SmartPin, Smart Scale and Smart Places, which enable more effective planning, activation and measurement for marketers and business decision makers alike.

  • E-commerce businesses scaling content production benefits from technology platforms embracing “open ecosystem” vision

    E-commerce businesses scaling content production benefits from technology platforms embracing “open ecosystem” vision

    High-quality visual product content is widely accepted as an increasingly critical element of an effective e-commerce merchandising strategy. Brands and retailers adapting to a “digital first” world must produce high-quality visual product content at scale to engage with their customers across many channels and platforms. The good news are, that Bright River, a global leader in end-to-end visual product content solutions for e-commerce, just announced its integration partnership with Capture Integration’s ShotFlow, offering more scalability to photo studios serving the e-commerce industry.

This week's highlights

Analysis of digital channels is essential for customer centric communication

Category: October 2019 - Micro-moments & Customer Journey
The proportion of digital contact points, significant for the success of your own business model, is growing. As a result, the online customer journey has become an integral part of the customer intel
Read more...

CoreXM: Qualtrics most advanced enterprise insight platform

Category: October 2019 - Micro-moments & Customer Journey
Qualtrics launched CoreXM, its industry-leading insight solution and foundation of experience management (XM). CoreXM encapsulates all the innovative capabilities previously found in Qualtrics Researc
Read more...

Brands must migrate to digital platforms as stores continue to lose share, says GlobalData

Category: October 2019 - Micro-moments & Customer Journey
Migration to digital platforms is proving to be the way to go for apparel brands and retailers as more and more consumers move away from shopping in physical stores, writes GlobalData.
Read more...
View More Articles

Previous articles

Don’t stop learning!

Category: September 2019 - Marketing Automation, Analytics & Attribution
Anyone who wants to succeed in a market is well advised to think about differentiation and to deliver quick-witted arguments in the form of special skills. This requires identifying the digital challe
Read more...

Perfect budgeting with sweeping data analysis and attribution models

Category: September 2019 - Marketing Automation, Analytics & Attribution
Measuring and optimization are the nuts and bolts in digital marketing since precision and deep understanding of how to compare and synchronize different data sources are key to the quality of the res
Read more...

Socialbakers adds vital ads transparency and control tools to its platform

Category: September 2019 - Marketing Automation, Analytics & Attribution
Socialbakers announced ithe enhancment of its marketing solutions by including paid social media oversight and control across multiple ad accounts into Socialbakers Paid Analytics.As brands are shifti
Read more...
View More Articles

Previous month's highlights

Lead management the simple way

Category: July 2019 - Multichannel, Mobile & Video Marketing

Today, inbound marketing no longer means that the potential customer is calling immediately, rather that the prospective customer searches for information on the Internet first.

Seamless data quality helps enterprises meet standards of GDPR and increasingly stringent privacy laws worldwide

Category: July 2019 - Multichannel, Mobile & Video Marketing

Melissa, a leading provider of global contact data quality and identity verification solutions, announced Privacy Flag, a seamless new feature in its comprehensive Global Email Verification suite designed to verify email addresses and improve overall email deliverability.

INTERPOL World: Finding joint solutions to future security challenges

Category: July 2019 - Multichannel, Mobile & Video Marketing

In our rapidly changing world, it takes a coordinated effort of the public and private sectors to identify new threats on the horizon and ensure both police and society are prepared to face them. At least, that has been the key message of INTERPOL World 2019, a global security and innovation conference which was taking place from July 2-4, 2019 in Singapore.

W+ platform brings industry-changing solutions for publishers, advertisers and readers

Category: July 2019 - Multichannel, Mobile & Video Marketing

World Plus International announced the launch of W+ during a press event at Marina Bay Sands, Singapore last week. The innovative and truly digital magazine publishing platform is available from now on for iOS and Android devices worldwide.

View More Articles

LATEST EMAGS

PREVIOUS EMAGS

VMWare APAC

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg