Saturday Sep 30th

This week's highlights

Artificial Intelligence key in analyzing trends in fraudster behavior

Category: July–Sep 2023 - Security in Marketing
A new study from Juniper Research forecasts that the greatest merchant losses to fraud will be via remote physical goods purchases, with losses reaching $5.1 billion across emerging markets in 2028, u
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Technology and digitalization are key for sustainable lifestyle, research revealed

Category: July–Sep 2023 - Security in Marketing
More than two-thirds (71%) of consumers think technology and digitalization are key in enabling them to live a more sustainable lifestyle, while over a third (33%) desire apps to provide clearer infor
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Zero in with ABI’s Research Spotlights on research that is critical to your success

Category: July–Sep 2023 - Security in Marketing
The global technology intelligence firm ABI Research just announced the release of Research Spotlights, suites of research focused on key technologies and trends within the vast ABI Research Library.
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Previous articles

Fastest web-based editor released for a new era of storytelling across streaming, broadcast, digital and social media

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
Dalet, a leading technology and service provider for media-rich organizations, announced the release of Dalet Cut, the cloud-native, real-time, lightning-fast multimedia and multiplatform editor fully
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Meltwater delivers the future of media, social and consumer intelligence through OpenAI models and advanced algorithms

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence by analyzing ~1 billion pieces of content each day and transforming them into vital ins
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New Study by MAGNA & Yahoo Urges Marketers to Pair Media Placement with Quality Creative in Order to Drive Stronger Ad Effectiveness

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays
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Previous month's highlights

mailmunch’s email marketing trend predictions

Category: December 2022 - Email Marketing: Loyalty & Transactions

Since customer behavior has changed with the COVID-19 pandemic, mailmunch's Sania Khan highlights in her blog that it will be more important than ever to adjust your email marketing strategies and suggests considering the following:

Envisioning a world with zero e-waste

Category: December 2022 - Email Marketing: Loyalty & Transactions

We like to close the year with some encouraging positive news by presenting local tech group PC Dreams, that just launched myhalo, a holistic and integrated platform to upcycle, trade-in, repair, and extend the lives of personal computers and mobile devices.

Avoid the common pitfalls of choosing an email marketing platform by asking the right questions

Category: December 2022 - Email Marketing: Loyalty & Transactions

When choosing email marketing software, it is crucial to follow the motto "strategy first, technology second" so that the procedure does not lead to a technological dead end. Therefore, define in advance as specifically as possible how the email marketing should be structured. Ask yourself questions like: What types of emails should be sent? Which campaigns should be automated? Which departments are involved? Are approval processes required?

Good content ideas for quality leads

Category: December 2022 - Email Marketing: Loyalty & Transactions

Email marketing is increasingly about sales promotion and lead generation, using automated email routes and content tailored to the recipient. Campaigns for that are particularly successful when the content offers real added value for the user, like the following:

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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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