Sunday Jun 26th

  • Building a Smart Factory – Part 1: From Automation to Autonomy

    Building a Smart Factory – Part 1: From Automation to Autonomy

    About ten years after entering the global manufacturing sector's consciousness, Industry 4.0 seems to have lost much of its novelty. Its principles, technologies, market drivers, and national government policies have become known quantities. Smart factories, the intelligent, hyper connected production plants that lie at the centre of Industry 4.0, have become detailed analysis and development objects.

  • Increasing demands call for new ways of performance

    Increasing demands call for new ways of performance

    Data-driven marketing is a hot topic, as is the automation of marketing activities based on it, because the range of applications is constantly expanding and improving.

  • AI and its magic

    AI and its magic

    There is a hype around artificial intelligence (AI) for many years already and it has gotten another boost with the announcement of AI being able to write text on its own. How good such AI-written texts are and how the marketing industry can benefit from this technological innovation is, however, still questionable.

  • ADVANCE.AI enhances its One-Stop Platform to better serve their clients in digital transformation journey

    ADVANCE.AI enhances its One-Stop Platform to better serve their clients in digital transformation journey

    ADVANCE.AI, a leading AI company specializing in digital identity verification, risk management and process automation, announced the enhancement of its One-Stop Platform, which now supports multi-device user journeys, multi-language compatibility, enhanced AML screening tools, and Single Customer View via API and SDK.

  • Debut of Alibaba’s virtual influencer for the Olympic Winter Games Beijing

    Debut of Alibaba’s virtual influencer for the Olympic Winter Games Beijing

    Alibaba Group, a Worldwide TOP Partner of the International Olympic Committee (IOC), has unveiled its brand-new virtual influencer for the Olympic Winter Games Beijing 2022.

  • Regional Research Report on “Attitudes in Asia”

    Regional Research Report on “Attitudes in Asia”

    The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing a digital disruption spurred on by the migration of users from offline to online with the new stay-at-home paradigm.

  • Responsible AI research

    Responsible AI research

    As soon as we develop AI-supported models for analyzing human behavior, we simultaneously influence the shaping of society. However, existing methods for analyzing social phenomena may not be able to cope with this "feedback mechanism". It is therefore particularly important to be vigilant when artificial intelligence is used to analyze patterns in human behavior and complex social phenomena. In principle, it is important to first weigh the risk of each project against its benefit – and, if necessary, to decide against it, as Microsoft Research emphasizes in an “Update on responsible AI research“.

  • AI spending in Asia Pacific to reach $32 billion in 2025

    AI spending in Asia Pacific to reach $32 billion in 2025

    According to IDC's latest Worldwide Artificial Intelligence Spending Guide, spending on AI systems in the Asia Pacific region will rise from $17.6 billion in 2022 to around $32 billion in 2025.

  • Which countries are losing the most to digital ad fraud?

    Which countries are losing the most to digital ad fraud?

    Juniper Research reveals in a recent study that the value of digital advertising spend lost to fraud will reach $68 billion globally in 2022; rising from $59 billion in 2021.

    The comprehensive research identified in addition the top 5 countries most impacted by advertising fraud, namely US, Japan, China, South Korea, UK, which together account for 60% of losses globally:

  • Apple's App Transparency Framework

    Apple's App Transparency Framework

    More than a year ago, Apple introduced new privacy features as part of iOS 14.5, turning the mobile marketing landscape upside down. As part of the changes, users will now have to proactively give consent to sharing device identifiers with apps, such as Apple's Identifier for Advertisers (IDFA).

  • SML launches its first RFID technology center in Hong Kong

    SML launches its first RFID technology center in Hong Kong

    SML Group, a worldwide leader in digital identification technology and solutions provider, announced the launch of its Technology Innovation Development Center (TIDC), a first-in-Hong Kong Radio Frequency Identification (RFID) inlay R&D center and production hub.

  • Pros and Cons of Google's Performance Max campaigns

    Pros and Cons of Google's Performance Max campaigns

    The importance of digital marketing is growing year by year and with it the advertising opportunities of online platforms. There are always new features designed to make marketing even easier and more efficient to optimize your campaigns as much as possible. Google is also constantly working on new formats and is bringing a new level of automated optimization with its Performance Max campaigns.

  • Alternative data-driving extreme market research disruption

    Alternative data-driving extreme market research disruption

    Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is driving such significant and rapid change? This big question just might be answered in two words: alternative data.

  • Corporate influencers, live formats and influencer podcasts will dominate the scene in 2022

    Corporate influencers, live formats and influencer podcasts will dominate the scene in 2022

    Reachbird, the influencer marketing agency acquired by adesso last year, has surveyed experts for the fourth time in a row and compiled the most important trends for the new year.

This week's highlights

Brand marketing relies on awareness and image

Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
Optimizing online marketing purely based on metrics alone is tempting, as is managing campaigns based on conversion numbers and targeting a loyal audience with precise tracking and retargeting, but th
Read more...

Apple's App Transparency Framework

Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
More than a year ago, Apple introduced new privacy features as part of iOS 14.5, turning the mobile marketing landscape upside down. As part of the changes, users will now have to proactively give con
Read more...

Using intent data finds out what the customer wants

Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
The wealth of data available to B2B marketers today is vast and often very complex to manage when it comes to achieving specific business goals.
Read more...
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Previous articles

Cisco technology can predict network issues before they happen

Category: May 2022 - Security & Data Privacy in Marketing
For the last 30 years, Cisco has been powering the internet, keeping the world connected to what matters most. Networks have evolved to detect and react to issues to maintain performance and reliabili
Read more...

How the MITRE ATT&CK framework has revolutionized cyber-security

Category: May 2022 - Security & Data Privacy in Marketing
The MITRE ATT&CK framework is a knowledge base of adversary tactics, techniques, and procedures (TTPs). These TTP’s are based on real-world observations, used by various threat actors, which
Read more...

Spike in ransomware attacks

Category: May 2022 - Security & Data Privacy in Marketing
The APWG's new Phishing Activity Trends Report reveals that the number of phishing attacks has tripled from early 2020. APWG observed 316,747 phishing attacks in December 2021, which is the highest nu
Read more...
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Previous month's highlights

Strategically implemented content is the be-all and end-all

Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing

With high-quality publication machines in every hand and pocket, there is more content than ever available. Absolutely anyone can produce and publish multimedia content from anywhere in the world in seconds. Unfortunately, most of it is of no interest to many.

IDC’s early assessment of the Russia-Ukraine conflict on ICT spending and tech markets in Asia Pacific

Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing

The impact of the current conflict between Russia and Ukraine is far-reaching and will impact Asia Pacific in the short and possibly long-term in a recently published impact analysis: IDC reiterates that sanctions, commodity shortages, and higher prices for oil and gas as well as other essential goods will further fuel inflationary pressures and damage ICT supply chains that support the regional consumer electronics and semiconductor manufacturing as well as distribution industries.

Vonage powers innovative virtual reality travel experience

Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing

VoicePing, a Japan-based start-up established in 2019, focuses on developing and providing intuitive, realistic virtual experiences, including virtual office environments. As demand for immersive digital experiences grows, the company started actively developing a variety of VR-related services through a capital and business alliance with MetaReal Corp.

Stay visible in the digital world by using the magic of unique stories

Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing

Storytelling is one of the most successful techniques of modern corporate communication, especially in digital sales since the majority of customers usually have already made their purchase decision before making the buy.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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