Sunday Feb 25th

Latest News

  • Delayed payment options will give not only online conversion a boost

    Delayed payment options will give not only online conversion a boost

    With an increasing number of clothing & footwear retailers offering delayed payment options in an attempt to drive conversion, retailers who offer ‘try before you buy’ options - and are well placed to cope with processing returned goods - will be most likely to make the service a success, according to GlobalData, a leading data and analytics company.

  • Can the Art of War teach us how to pioneer an innovation industry?

    Can the Art of War teach us how to pioneer an innovation industry?

    It is an inconvenient truth that from the dawn of mankind, war has been a sad feature of the human condition. Human conflict comes at enormous cost with its impacts on people and society.

  • Embracing the ‘power of and’ is vital to succeed in new era of connectivity

    Embracing the ‘power of and’ is vital to succeed in new era of connectivity

    Operators need to take a holistic approach to their network and embrace the ‘power of and’ if they are to meet rising customer demand, improve scalability and reduce network complexity, Nokia’s president of Fixed Networks, Federico Guillén, said during a keynote conference session at Broadband World Forum. There is no single technology or access mode which will deliver ubiquitous ultrafast connectivity, he emphasized, instead a combination of technologies is required.

  • Useful tips to get your digital lead management up to speed

    Useful tips to get your digital lead management up to speed

    Let’s be honest, the digital transformation puts all internal and external processes of a company to the test and makes it even more difficult to be successful in today's increasingly digitized world: The changing purchasing behavior of potential customers, the growing number of communication channels, and the changing and stricter legal situation regarding the handling of personal data, make the acquisition of new customers more and more difficult.

  • Unprecedented changes due to disruptive technologies, cybercrime threats, and global giants in 2018

    Unprecedented changes due to disruptive technologies, cybercrime threats, and global giants in 2018

    Irdeto has launched its annual predictions report, looking at the content delivery and security trends in media and entertainment for 2018. The new e-book, Disruptive Technologies, Consolidation and Cybersecurity: 2018 Trends in the Connected World, features commentary on topics including the continuing battle against piracy, innovation in IP video and 4K UHD, growing competition from OTT for both rights and viewers, Android TV, Artificial Intelligence potential, or watermarking becoming mandated by content owners.

  • QR reader integration on mobile devices drives coupon redeptions

    QR reader integration on mobile devices drives coupon redeptions

    Fourfold growth of QR codes to deliver coupons and discount offers will increase substantially, as in-built QR functionality on mobile devices drives usage.

  • IDC’s datacenter predictions for the Asia Pacific region

    IDC’s datacenter predictions for the Asia Pacific region

    IDC just revealed its datacenter predictions for the Asia Pacific region as well as its view on how datacenter modernization and automation, edge datacenters, consumption-based procurement and software-defined datacenters will impact organizations in the region in the next three years. The research firm believes the current pressure on enterprises to digitally transform and become “digitally native” can only occur if the underlying datacenter architecture and infrastructure is in place.  The digital economy that is upon us is demanding a highly accurate, fully automated, lights-out datacenter environment that uses predictive analytics to reduce downtime, IDC is convinced.

  • Six marketing trends we’ll see in 2018

    Six marketing trends we’ll see in 2018

    Do you know the story of the three blind men who meet up with an elephant? Each man feels a single part of the elephant—the trunk, the side or the tail—and as a result has only a partial idea of what the animal is. Marketing today is in a similar situation. Each group understands their part of the elephant, but few have a holistic view. Many also lack a “single source of truth” for their marketing performance. This makes it nearly impossible to understand which marketing and advertising initiatives drive desired business outcomes. Even worse, when marketers can’t get an accurate and holistic view of customers and prospects traversing multiple channels, devices and touchpoints, they can’t accurately measure the value of each experience, or how well they are directing their consumers toward a desired action.

  • Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

    Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

    According to Getty Images2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undone’, ‘Second Renaissance’ and ‘Conceptual Realism’ as the trends society will be most responsive to this year.

  • Acquisition of Algo strengthens Meltwater’s media intelligence platform

    Acquisition of Algo strengthens Meltwater’s media intelligence platform

    Meltwater just announced the acquisition of Algo, a real-time data analytics platform powered by the most advanced machine learning techniques available. Meltwater,a leader in media intelligence, has been founded in 2001 by CEO Jorn Lyseggen with only $15,000, and is actively seeking investment opportunities and partnerships to continue expanding its media intelligence services globally.

  • The most influential and popular AI applications providers for marketing support

    The most influential and popular AI applications providers for marketing support

    Since, making use of Artificial Intelligence (AI) is clearly increasing in popularity, we created for your convenience a list of the most important marketing applications providers.

  • AR to "augment" existing communication and marketing tools

    AR to "augment" existing communication and marketing tools

    Augmented Reality (AR) technology is the virtual addition of digital, computer-generated information to the real world and a buzzword of the advertising and media industry since 2010 for good reason. It holds the technology for one of the most important evolutionary stages in information technology, such as the interaction possibilities in real-time as well as the three-dimensional perception of contents.

  • Artificial Intelligence vs Marketing Automation

    Artificial Intelligence vs Marketing Automation

    Artificial intelligence is exactly what it sounds like: Tasks that normally require the commitment of a person are done by using technologies that simulate human intelligence. Depending on the activity of a company, this can mean a complex technical solution or a simple chatbot. Fact is that AI techniques have experienced a resurgence in recent years, following concurrent advances in computer power that made them an essential part of the technology industry, helping nowadays to solve many challenging problems in computer science.

  • Asia's IoT optimism and adoption outstrips the global average as IoT deploys at scale

    Asia's IoT optimism and adoption outstrips the global average as IoT deploys at scale

    According to Vodafone’s newly released  IoT Barometer 2017/18, Asia's businesses are leading the world in Internet of Things (IoT) adoption, with the number of companies embracing connected devices, soaring 200% from 2013 to stand at 36% now.

This week's highlights

How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
As millennial consumers continue to reject traditional advertising but listening more to recommendations from beauty experts on social media, influencer marketing has started to become one of the main
Read more...

Is AI exhausting or feeding the work environment?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
According to new data from Accenture Strategy, working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.
Read more...

The most influential and popular AI applications providers for marketing support

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
Since, making use of Artificial Intelligence (AI) is clearly increasing in popularity, we created for your convenience a list of the most important marketing applications providers.
Read more...

By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
According to Gartner, 25% of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two per
Read more...

Revolutionizing the customer approach with Artificial Intelligence Marketing

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
One of the most difficult tasks for marketers is a personalized customer approach and that’s exactly where AI can help.
Read more...
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Previous articles

Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: January 2018 - Trends and Predictions
According to Getty Images’ 2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undo
Read more...

Seize the opportunity of Application-to-Person (A2P) Rich Communication Service (RCS) messaging

Category: January 2018 - Trends and Predictions
CLX Communications, a leading Communications Platform as a Service (CPaaS) provider, announced the launch of the first global Rich Communications Service (RCS) messaging API with SMS fall-back.
Read more...

Digitization brings more automation, more personalization, legal barriers and new monetization channels in 2018

Category: January 2018 - Trends and Predictions
The digitalization of marketing keeps its status of being a megatrend in 2018 and continues to breed new developments with the help of technology. In fact, the following trends can be expected this ye
Read more...

Six marketing trends we’ll see in 2018

Category: January 2018 - Trends and Predictions
Do you know the story of the three blind men who meet up with an elephant? Each man feels a single part of the elephant—the trunk, the side or the tail—and as a result has only a partial i
Read more...

Dynamic Spectrum Alliance published new model rules for TV White Space technology to bridge the digital divide and support the IoT

Category: January 2018 - Trends and Predictions
The Dynamic Spectrum Alliance (DSA) has announced the publication of new model rules for TV White Space (TVWS) technology. The new model rules will provide governments, policy makers and regulators wi
Read more...
View More Articles

Previous month's highlights

Socialbakers the first to launch AI-powered performance prediction and optimization for Instagram campaigns

Category: November 2017 - Email Marketing and Integrative Lead Management

Socialbakers announced the world’s first AI-powered performance prediction and optimization for Instagram that aims to help marketers get the most out of their paid and organic activities.

Growth in marketing budgets stalled in 2017, still increased investment in digital advertising can be expected, Gartner reveals

Category: November 2017 - Email Marketing and Integrative Lead Management

Growth in marketing budgets has stalled after continued increases over recent years, according to a survey by Gartner, Inc. that states marketing budgets hit a plateau in 2017 after three years of growth, with budgets falling from 12.1% of company revenue in 2016 to 11.3% in 2017, representing a return to 2015 levels. Hence, CMOs have modest expectations in 2018. Only 15% say they expect a significant increase in budget; 52% expect a slight increase, and one-third even expect their budgets to be cut or frozen.

Why it’s better to be in Beta

Category: November 2017 - Email Marketing and Integrative Lead Management

What do Steve Jobs and notorious architect Frank Gehry have in common? Would you believe us if we told you it was failure? Jobs was fired from the company he founded by the age of thirty and did not achieve his true creative potential until much later in life. Likewise, Gehry did not reach architectural notoriety until he was in his sixties. It would seem that time and iteration (and failing) play such important roles in the production of a genius.

Combining CRM and ESP optimally eases email marketing’s top challenges

Category: November 2017 - Email Marketing and Integrative Lead Management

When talking about email marketing, Dr. Torsten Schwarz comes straight to my mind. The email marketing guru, pioneer of the discipline, book author and lecturer, should not be missed in this month’s issue of Asian eMarketing, since he shares again his exceptional expertise succinctly explaining this time how CRM and email can be used best in combination.

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Appier demonstrates efficacy of Artificial Intelligence in fighting ad fraud

Category: December 2017 - Digital Commerce & Customer Experience

Online-to-offline Integration key focus of Singles’ Day 2017

Category: December 2017 - Digital Commerce & Customer Experience

Delayed payment options will give not only online conversion a boost

Category: December 2017 - Digital Commerce & Customer Experience

Stay alert when purchasing via smartphone and tablet

Category: December 2017 - Digital Commerce & Customer Experience

The man, the marketer, and the machine

Category: December 2017 - Digital Commerce & Customer Experience

Technology trends that no retailer should neglect

Category: December 2017 - Digital Commerce & Customer Experience

CtrlShift and iPinYou join forces to provide global brands access to Chinese audiences

Category: December 2017 - Digital Commerce & Customer Experience

53% of Singaporean shoppers are seeking the help of chatbots for holiday shopping

Category: December 2017 - Digital Commerce & Customer Experience

Commerce marketing ecosystem important to deliver seamless shopping experiences

Category: December 2017 - Digital Commerce & Customer Experience
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