The variety of channels available to marketers has increased exponentially, we know from Kantar Millward Brown’s recent study AdReaction: The Art of Integration, and that ineffective multichannel strategies are jeopardizing the success of campaigns. More than 14,000 16-65-year-old have been surveyed between August and November 2017 in 45 countries (at least 300 per country) for the report, and media effectiveness learning came from new analysis of Kantar Millward Brown’s CrossMedia database among 223 campaigns which had been monitored during 2015-2017. Furthermore, creative learning came from campaign ad testing of 12 campaigns in eight countries and the new AdReaction consumer research was contrasted with results from Kantar Millward Brown’s September 2017 Getting Media Right study including views from over 300 leading marketers representing advertisers, agencies and media companies across the world.

As part of Operation Trojan Horse, Hong Kong Customs recently undertook a series of raids against four retail outlets in Sham Shui Po and Wan Chai.

Sercomm, a manufacturer and supplier of telecom equipment, just launched its new series of LTE-M IoT devices at the Mobile World Congress 2018 in Barcelona, Spain.

With the advantages of extended transmission range, a lengthened battery life, and better mobility, Sercomm's full range of LTE-M IoT devices offers ideal solutions for applications including youth/senior safety, asset protection, smart meter, transportation and environment monitoring. Leveraging the fully-deployed LTE-M network service of Orange, a leading telecommunication operator in Europe, Sercomm's new LTE-M devices answer the needs of numerous markets to catch the upcoming IoT business opportunities.

Although the AI development is still in its infancy, it’s clear by now that customer satisfaction can be achieved faster than ever with its help. However, like with any new technology, the typical principles apply: First, AI remained a marginal phenomenon and only experts dealt with it, but after it got some media attention it became the talk of the town. Then, with the first success stories, a hype develops that unfortunately attracts charlatans as well. High user expectations often result in disappointing practice experience, though.

According to new data from Accenture Strategy, working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.

The 6th Mobile IoT Summit during MWC focused this year on the rapid growth and momentum behind both NB-IoT and LTE-M technologies, since both are expected to grow exponentially in 2018.

CLX Communications, a leading Communications Platform as a Service (CPaaS) provider, announced the launch of the first global Rich Communications Service (RCS) messaging API with SMS fall-back.

Artificial intelligence is exactly what it sounds like: Tasks that normally require the commitment of a person are done by using technologies that simulate human intelligence. Depending on the activity of a company, this can mean a complex technical solution or a simple chatbot. Fact is that AI techniques have experienced a resurgence in recent years, following concurrent advances in computer power that made them an essential part of the technology industry, helping nowadays to solve many challenging problems in computer science.

Executives know by now that they can’t get past social networks. They understood that social media has a say in their business future, especially when their competitors are already active on Facebook and Twitter, convinced and full of motivation to make up the time. Impatient, however, if they are not crowned with success immediately, their motivation and interest in their blog and network profile vanishes fast.

The digitalization of marketing keeps its status of being a megatrend in 2018 and continues to breed new developments with the help of technology. In fact, the following trends can be expected this year:

If you want to find out how to manage tracking users despite e-privacy regulation and to bypass the new hurdles, keep reading.

AllRites just announced the launch of a global B2B marketplace for Asian film, tv, and sports broadcast content, providing an online platform to discover, negotiate and purchase content rights.

Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once you get home from work? Spoiled. Or that insanely good plot twist that was supposed to blow your mind? Yup, spoiled too. It doesn’t matter where you are or what time zone you are in. Chances are, someone from across the globe will not be able to contain their excitement and will drop the bomb on social media before that mind-blowing plot twist even had the chance to ‘surprise’ you first hand. It sucks, right?

Poor data application in the creative process is leading to a significant wastage in digital ad spend, according to the Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee in its latest white paper, “Creativity Inspired by Data”.