Wednesday Feb 20th

This week's highlights

Programmatic advertising - where is it heading?

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
The immense reach, the widely propagated ease of ad booking, and the ability to accurately define target audiences are just a few of the factors that persuade many advertisers to bet their marketing b
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Selected social media KPIs for performance measurement

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Some social media key performance indicators (KPIs) only relate to individual social media platforms while others have overall significance. Therefore, as with almost any social media target, the ques
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Peculiarities of influencer marketing in B2B

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
The terms influencer marketing and influencer relations, as well as their opportunities for corporate communication, have been discussed for around ten years now. Essentially, it is about how opinion
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Previous articles

Strategic priorities plus tech and media challenges for the year ahead

Category: January 2019 - Digital Business Trends Predictions
WARC, the global authority on advertising and media effectiveness, released Marketer's Toolkit 2019, an annual report outlining companies’ priorities and the challenges brands are facing in the
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Adapt to future marketing or go down the drain

Category: January 2019 - Digital Business Trends Predictions
Marketing has become ‘really’ digital in the last 20 years: we have email, search (SEO and SEA), social media and content marketing, affiliate marketing, influencer marketing and native ad
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Voice technology is driving brands to adopt a new strategy for search

Category: January 2019 - Digital Business Trends Predictions
The rising importance of voice technology, improvements to measurement, and the emergence of Amazon as an ad platform is driving growth and change in search marketing, concludes WARC, the global autho
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Previous month's highlights

Meltwater’s tips on how to supercharge holiday sales through social media

Category: November 2018 - Email Marketing & E-Commerce

A new report from Meltwater, titled E-commerce in SEA: Supercharging Holiday Sales Through Social Media, analyzed consumer sentiment during the year-end shopping period last year to help ecommerce companies better reach their audiences.

Indi empowers and extends customer engagement of Indonesian online marketplace Tokopedia

Category: November 2018 - Email Marketing & E-Commerce

Indi, the digital word of mouth engagement and monetization platform, has been selected by Jakarta-based online marketplace Tokopedia to enhance customer engagement and user experience.

Lazada pledges to cultivate and sustain a prosperous eCommerce ecosystem in SEA

Category: November 2018 - Email Marketing & E-Commerce

Considering that digitization was still smiled at a few years ago, two-thirds of retailers look at it today as an opportunity to thrive, aware of the fact that shop systems will be much more than just additional distribution channels in the future. The boundaries between online, offline and mobile will continue to merge and the distribution channels no longer coexist but used in combination the way consumers want them to. Hence, the cross-channel shopping experience is at the top of every merchant’s list when it comes to customer expectations.

Authentic AI includes dynamic adaptation to novelty

Category: November 2018 - Email Marketing & E-Commerce

In their insightful report Break Through the Hype: Uncover the Reality of AI, Oracle and Bronto point out that a growing number of commerce marketing software providers claim their systems use AI, explaining in a nutshell what this means:

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Customer Experience as a key differentiator

Category: December 2018 - Customer Experience & Customer Journey

Limitations of the Customer Journey and how to tackle them

Category: December 2018 - Customer Experience & Customer Journey

Successful CX Management – step by step

Category: December 2018 - Customer Experience & Customer Journey

A distinguished Customer Journey requires a continuously connected CX

Category: December 2018 - Customer Experience & Customer Journey

Vodafone Business puts customers and tangible business outcomes at its core

Category: December 2018 - Customer Experience & Customer Journey

Customer-Experience-myths you shouldn’t fall for

Category: December 2018 - Customer Experience & Customer Journey

A look back: The most important social media trends of 2018

Category: December 2018 - Customer Experience & Customer Journey

Digital customer journey

Category: December 2018 - Customer Experience & Customer Journey

The Customer Journey is a matter for the boss

Category: December 2018 - Customer Experience & Customer Journey

Passing the major Customer Journey challenges with flying colors

Category: December 2018 - Customer Experience & Customer Journey
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