Thursday Jan 21st

  • Strategies that will shape 2021’s media landscape

    Strategies that will shape 2021’s media landscape

    A decade of media evolution has taken place in a few short months: in-home media consumption grew, while consumer confidence and ad spending declined during 2020.

    Kantar’s Media Trends & Predictions 2021 provides insights into which audience behaviors and industry dynamics will stick by providing a deep understanding of next year’s media consumer, alongside the key media strategies designed to spark consumer-led economies back into growth.

  • New Data-to-Insights (D2I) assessment tool evaluates performance improvements

    New Data-to-Insights (D2I) assessment tool evaluates performance improvements

    Qlik launched two new resources that build on the recent global IDC study sponsored by Qlik, which shows organizations that invest in creating data-to-insights (D2I) capabilities through modern data and analytics pipelines are seeing significant gains.

    Through the new IDC hosted assessment tool, every organization can evaluate the strengths and gaps in their own data pipelines. The tool also provides a set of recommendations that will help organizations better support and focus on strategic investments that can have significant bottom line impact.

    “Organizations across the globe are missing a crucial opportunity to impact their performance by turning data into ongoing business value due to gaps in leaky data pipelines,” said James Fisher, Chief Product Officer at Qlik. “Qlik’s unique end-to-end approach to data integration and analytics can help any organization act at the speed of data through improved data-to-insights capabilities that drive tangible business outcomes.”

    Additionally, a new Qlik data analytics application titled “Data as the New Water: The Importance of Investing in Data and Analytics Pipelines” provides a detailed geographic breakdown of the significant differences in how respondents in key markets such as the US, UK, Brazil, Australia, Singapore and Japan are positioned to either reap the benefits or fall behind competitors based on the strength of their data pipelines.

    The overall survey of 1,200 business leaders shows that companies carrying the highest demonstrable D2I capabilities through modern data analytics pipelines (Leaders) are seeing significant bottom line impact.

    • 88% of Leaders said operational efficiency improved (versus 76% overall), and the average improvement was 21% (versus 17% overall)
    • 86% of Leaders said revenue improved (versus 74% overall), and the average improvement was 23% (versus 17% overall)
    • 90% of Leaders said profit improved (versus 76% overall), and the average improvement was 24% (versus 17% overall)


    In Asia Pacific, the findings show key differences in how each country is approaching data pipelines and their D2I capabilities, and how those approaches are impacting business performance.

    • The average D2I score is 41.8 across Asia Pacific: India showed the highest overall score at 47.4, with Australia close behind at 42.4; Singapore and Japan carried the lowest scores at 38.8 and 38.5, respectively.
    • One of the strongest impacts of a higher D2I score beyond increase in profit or revenue is an increase in customer satisfaction/loyalty, essential for businesses during a COVID- 19 impacted market. The overall average of increase in this category was 21.5%, with Australia leading with a 27% improvement, followed by Singapore (21%), India (20%), and Japan (18%).
    • Virtually every company surveyed across Asia Pacific (96% or higher) reported a significant challenge in identifying which data sources were valuable: Singapore recorded the highest rate of this challenge (100%), followed by India (98%), Australia (97%), and Japan (89%).


    Regardless of regional differences, every organization is inundated with complex and varied data types. Many are struggling to maximize the value of that data since it is flowing through unintegrated and leaky data pipelines, often due to a lack of a data catalog and change data capture capabilities. In addition, investments in AI and analytics are being undercut without an agile, automated, and agnostic data pipeline that continually transforms data from any cloud, system or source into enterprise-ready information that drives action and outcomes.

    Qlik’s data integration and data analytics platforms, together with its data literacy as a service offering, deliver the industry’s only end-to-end approach to Active Intelligence. Unlike traditional BI, Active Intelligence realizes the potential in data pipelines by bringing together data at rest with data in motion for continuous intelligence derived from real-time, up-to-date information, and is specifically designed to take or trigger immediate actions. This eliminates data leaks by closing the gaps from relevant to actionable data (Qlik Data Integration), actionable data to actionable insights (Qlik Analytics) and from investment to value (Data Literacy as a Service). (Source: Qlik)

    By MediaBUZZ

     

  • How to analyze the Core Web Vitals for your website

    How to analyze the Core Web Vitals for your website

    Mid of 2020, Google released new key figures for measuring user experience, which will become a new ranking factor next year as part of the page experience and thus elementary for SEO.

  • Customer experience’s road to success

    Customer experience’s road to success

    CX has long since become one of the decisive differentiating features of top companies, which explains why every provider wants to push CX projects forward at full speed. According to Gartner, more than 80% of executives believe that in the not-too-distant future, they will compete based on CX alone, rather than price. In the context of the growing importance of artificial intelligence (AI), predictions like these suggest that there will be an enormous need for experience experts in C-level management for the following reasons:

  • Interpretation of the intention of the search makes all the difference

    Interpretation of the intention of the search makes all the difference

    All statistics on the use of Google Home and Amazon Echo point into the same direction: the users have focused on a small, sharply delineated area of application that is far below what was expected at the height of the hype two years ago. Therefore, the question arises, whether the optimization for language and voice search is really relevant?

  • Finance and banking industry relies on AR to hold its ground against competitors

    Finance and banking industry relies on AR to hold its ground against competitors

    The support of trading and data analysis platforms through Augmented Reality (AR) provides traders and investors with a highly developed financial technology that enables them to monitor and visualize the financial markets with an enormous depth of information. Novel or improved representations of dynamic data through heat maps or two-dimensional images, which change into 3D shapes at the push of a button or gesture, enable holographic visualization and offer completely new insights.

  • AI trends that will shape 2021

    AI trends that will shape 2021

    Artificial intelligence is and will remain a hot topic and continue influencing the IT world. IntraFind, a specialist in AI, highlights three trends for text-focused AI and natural language processing (NLP) that will play an important role.

  • Competitive advantage of cybersecurity often still undervalued

    Competitive advantage of cybersecurity often still undervalued

    In times of increasing digitization and a steadily growing threat from cyberattacks, stable IT security is an important prerequisite for a functioning and growing business. Unfortunately, studies show that this insight has not yet reached all managing directors and board members, instead their concern is:

  • Creating unique experiences in digital commerce with new technologies and techniques

    Creating unique experiences in digital commerce with new technologies and techniques

    Digital commerce is becoming an essential part of the new economy and the digital customer journey more important due to COVID-19. Particularly the retail sector has undergone a major change and been catapulted more than expected into the e-commerce world. In future, this will be accompanied by the challenges of mastering the latest technologies and unleashing the creativity of digital retail to use them in the individual customer journey. Hyper-personalization and micro-moment techniques are therefore considered top priorities for brands in the future of digital commerce.

  • SCMP Research to meet global demand for intelligence on China’s leading industries

    SCMP Research to meet global demand for intelligence on China’s leading industries

    The South China Morning Post (SCMP) announced the launch of ‘SCMP Research’, a new knowledge-vertical dedicated to providing the latest intelligence and insights on leading industries in China.

  • Will voice commerce be the game changer e-commerce?

    Will voice commerce be the game changer e-commerce?

    According to the software company SynergyTop, 2020 is a decisive year for voice commerce as it offers a new sales channel for merchants and brands who want to sell their services and goods.

  • AppsFlyer released Growth and Performance Index for Southeast Asia

    AppsFlyer released Growth and Performance Index for Southeast Asia

    AppsFlyer, the global attribution leader, released  the 11th edition of the Performance Index and the 2nd edition of the Growth Index.

    The Performance index guides marketers on how media sources are performing, and which show potential for partnership, while the Growth Index examines the diverse ad networks of Southeast Asia (SEA) to determine their rankings.

  • IDC’s perspective on how to thrive in the next normal with empathy and a digital-first CX approach

    IDC’s perspective on how to thrive in the next normal with empathy and a digital-first CX approach

    One of IDC’s recent report, titled ‘Empathy During the COVID-19 Pandemic: Becoming an Empathetic Enterprise in the Next Normal’, details how the most digitally mature organizations adapted quicker to challenges brought by the COVID-19 pandemic. IDC highlights what organizations must focus on to become empathetic organizations – using technology to provide empathy at scale in areas of customer conversation, customer journey, customer experience, and customer satisfaction.

  • A process is perfect when the customer took no notice

    A process is perfect when the customer took no notice

    Emotions and the subconscious play an important role in purchasing decisions and the use of online services respectively. In the world of advertising, paid social media are those who should manage to keep the user on their platform for as long as possible to maximize profit. Longer usage time leads to more ads seen and that’s the whole logic behind it. Hence, the use of a website or app must create a good feeling and make users want more to spend time there.

    Generally, the quality of the content is making users stay longer, the other is easy access, which means corresponding apps must be intuitive to use, too. Since prices are usually so tightly calculated that it is difficult to differentiate based on this factor alone, and the location is irrelevant when being online, the customer experience has become the more important.

This week's highlights

Artificial Intelligence and Automation in Marketing

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Artificial intelligence (AI) and marketing automation (MA) are two advanced tools that allow marketers to optimize tasks across the whole marketing spectrum.
Read more...

AI trends that will shape 2021

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Artificial intelligence is and will remain a hot topic and continue influencing the IT world. IntraFind, a specialist in AI, highlights three trends for text-focused AI and natural language processing
Read more...

AI is growing exponentially, turning markets inside out

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Most managers already agree that artificial intelligence (AI) will change the world, but as soon as people talk about the use of AI in their own company, there is often an embarrassing silence.
Read more...
View More Articles

Previous articles

Boosted by pandemic, smartphones become key to omnichannel commerce

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
A new study from Juniper Research has found that mCommerce payments will reach $3.1 trillion in 2025, from $2.1 trillion in 2020. The research found that the pandemic’s massive boost to digital
Read more...

Paving the way for IoT commerce with data and algorithms

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
In e-commerce, it is all about the end customer and his/her needs, while in the Industry 4.0 the focus is on intelligent machines. With industrial IoT commerce, new commercial perspectives and opportu
Read more...

Consumer trends that define the digital economy in 2021

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
As 2020 draws to a close, it’s a good time for brands to evaluate how they can evolve and improve customer experience in the new year. While business have adapted to the new normal, the pandemic
Read more...
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Previous month's highlights

Customer analytics made easy

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

There are numerous methods of identifying customer groups or segments analytically. Apteco, a true expert in this field, picked two of these methods - the RFM and the Pareto analysis – to assist us in understanding customer data without having to be a statistician.

Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

MOGUL.sg, a property technology start-up, just announced the launch of Singapore's first-ever 3D Virtual Property Expo and provides us with a glimpse into what we can expect to see emerging in today’s experience economy. The virtual expo will take place from 15 to 17 October 2020 and be hosted on the MOGUL.sg platform, featuring Singapore Land Authority (SLA)'s OneMap3D, with the aim to assist home buyers with their property search and decision-making process.

IDC’s perspective on how to thrive in the next normal with empathy and a digital-first CX approach

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

One of IDC’s recent report, titled ‘Empathy During the COVID-19 Pandemic: Becoming an Empathetic Enterprise in the Next Normal’, details how the most digitally mature organizations adapted quicker to challenges brought by the COVID-19 pandemic. IDC highlights what organizations must focus on to become empathetic organizations – using technology to provide empathy at scale in areas of customer conversation, customer journey, customer experience, and customer satisfaction.

CPaaS simplifies real-time communication

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

CPaaS is a cloud-based platform that enables companies to use program interfaces (APIs) to quickly and easily integrate extended real-time communication functions such as voice, video and messaging into their existing systems without having to build a separate backend. This enables companies to integrate new functions such as chatbots, service agents and contact centers into their business applications with minimal effort.

View More Articles

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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