Sunday Dec 16th

  • Making real-time operational decisions in the blink of an eye

    Making real-time operational decisions in the blink of an eye

    Simply having predictive models that suggest what might be done won’t be enough to stay ahead of the competition, Bill Frank states in his article “Let algorithms decide – and act – for your company”, part of the Harvard Business Review “Predictive Analytics in Practice”.

  • Infused with “AI Everywhere - IBM Media Optimizer, powered by MediaMath

    Infused with “AI Everywhere - IBM Media Optimizer, powered by MediaMath

    A year ago, MediaMath Founder and CEO Joe Zawadzki and IBM Chief Digital Officer Bob Lord partnered and laid out their vision of how to help unlocking the full potential of brand engagement to deliver marketing that customers would truly love. Both companies were committed to join forces to reshape the advertising industry by connecting paid and owned media into a single view of the end-to-end customer journey using AI-powered marketing technology and they just presented the result – the IBM Media Optimizer, powered by MediaMath.

  • Google Assistant: Ready to help and spy on you wherever possible

    Google Assistant: Ready to help and spy on you wherever possible

    EU regulators just sentenced Google to pay a record-breaking €4.3 billion ($5 billion) fine for Android antitrust violations, in their attempt to force the tech giant to stop the ‘illegal tying of Google’s search and browser apps”.

  • Automated lead management optimizes marketing and sales - easy and fast

    Automated lead management optimizes marketing and sales - easy and fast

    Today, most shoppers are researching information on the internet - even in the business-to-business (B2B) context. Around 90% of all B2B purchases are already influenced by the website of the provider. In modern inbound marketing, B2B companies can significantly increase the effectiveness of marketing and sales through automated lead management, making it worthwhile to set up their own lead management for some simple reasons:

  • Getting Google’s attention with voice-based search

    Getting Google’s attention with voice-based search

    Google Voice Search doesn’t seem to be a dream of the future anymore, although it is clearly still in its infancy. In a few years, however, experts predict voice-based search will have revolutionized online user behavior fundamentally. So, seize your chance to ensure your presence in the ‘market of the future’ by taking appropriate SEO measures now. Get a head start, since there are still only a few retailers aligning their marketing strategy in this area.

  • Utility at heart of Reuters latest news app

    Utility at heart of Reuters latest news app

    Reuters just unveiled a personalized news app designed to help business professionals make better decisions.

  • Hootsuite celebrates 10 years of industry-leading innovation and customer success

    Hootsuite celebrates 10 years of industry-leading innovation and customer success

    When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and new kid on the block Twitter had just 6 million (336 million today). The world was without Instagram (more than 1 billion users today) as it wouldn’t exist for another two years, and Snapchat (300+ million users today) wouldn’t come on the scene for another three.

  • Ménage à trois of digital + retail + innovation turns out to be difficult

    Ménage à trois of digital + retail + innovation turns out to be difficult

    As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer demands and expectations steadily. Or as Meltwater describes it in one of their recent reports, “the common thread between the winning brands – whether that is Lazada, Amazon or Shopee – lies in their understanding of consumers and willingness to provide the best experience through price, value, quality and service.”

  • Predictive and prescriptive analytics essential in marketing

    Predictive and prescriptive analytics essential in marketing

    Marketing without analytics is unthinkable today since analytics are the nexus between processes and technologies that enable marketers to evaluate the success of their marketing initiatives, providing invaluable assistance in driving marketing efforts forward.

  • Generation Z is technophile and thoughtful

    Generation Z is technophile and thoughtful

    Born in the mid-nineties and raised with smartphones, apps and social media, the Generation Z is cultivating an almost natural approach to modern technologies. In order to find out what attitudes and expectations, but also fears, this generation, that right now puses for the job market, is bringing to work, Dell Technologies conducted a study, revealing the following:

  • Fraud in e-commerce

    Fraud in e-commerce

    There is hardly an online shop that has not fallen for at least one of the fancy tricks of a cheater’s line and suffered consequently financial loss. One way to reliably detect fraud is classic identification. This helps online shops to distinguish real people with honest buying and paying intentions from fraudsters.

  • HBM launches blended learning express course for marketers producing video

    HBM launches blended learning express course for marketers producing video

    Hong Bao Media launched a blended learning course for the marketing community to help them cut time and cost when producing video content.

  • Appier launched AI-driven proactive marketing automation platform AIQUA

    Appier launched AI-driven proactive marketing automation platform AIQUA

    Appier a leading artificial intelligence (AI) company, announced the launch of AIQUA, a proactive marketing automation platform that helps marketers harness the power of AI to preemptively understand and segment their audience, and to engage users with AI-based messages across channels.

  • Lazada partners Korean intellectual property regulator to protect brands and consumers

    Lazada partners Korean intellectual property regulator to protect brands and consumers

    Lazada, has signed a Memorandum of Understanding (MOU) with South Korea’s intellectual property regulator, Korea Intellectual Property Protection Agency (KOIPA), to set up a framework that will safeguard the intellectual property rights of Korean brands, and curb illicit trading on the eCommerce platform.

This week's highlights

Passing the major Customer Journey challenges with flying colors

Category: December 2018 - Customer Experience & Customer Journey
Pegasystems Inc., a provider of strategic software solutions for sales, marketing, service and operations, points out the stumbling blocks the customer journey is facing commonplace in practice:
Read more...

Customer Experience as a key differentiator

Category: December 2018 - Customer Experience & Customer Journey
A new competitive factor has emerged in today's widely ramified brand landscape, which has in fact become one of the decisive factors for consumers when choosing an offer - the user experience. The ch
Read more...

The Customer Journey is a matter for the boss

Category: December 2018 - Customer Experience & Customer Journey
When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and perspectives. Evidently, the enterprise around the customer journey in the daily business routine is
Read more...
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Previous articles

User engagement is key to sustainable ROI in email marketing

Category: November 2018 - Email Marketing & E-Commerce
The availability of detailed real-time metrics is part of online marketing’s DNA. Email marketing is no exception. Suitable key performance indicators (KPIs) are as always essential tools for ev
Read more...

Generation Z is technophile and thoughtful

Category: November 2018 - Email Marketing & E-Commerce
Born in the mid-nineties and raised with smartphones, apps and social media, the Generation Z is cultivating an almost natural approach to modern technologies. In order to find out what attitudes and
Read more...

Shopping 4.0: Creating cross-channel shopping experiences for the customer of tomorrow

Category: November 2018 - Email Marketing & E-Commerce
Convenience, online affinity and curiosity, are the characteristics of tomorrow’s customers, demanding investments in a cross-channel customer approach from online retailers. Certainly, it is ea
Read more...
View More Articles

Previous month's highlights

Irdeto’s multi-DRM solution provides Alibaba Cloud customers with an efficient way to securely deliver OTT services across multiple devices

Category: September 2018 - Marketing Analytics, Automation & Attribution

Alibaba Cloud, the cloud computing arm of Alibaba Group, has selected Irdeto Rights to simplify OTT content protection for its customers. Irdeto’s multi-DRM solution, including ChinaDRM, PlayReady, Widevine and FairPlay support, will enable content owners and operators to quickly deploy OTT services. Alibaba Cloud will utilize Irdeto Control, the head-end of Irdeto Rights, to manage and protect the customer’s video content.

Tag management provides structure in online marketing

Category: September 2018 - Marketing Analytics, Automation & Attribution

Whether analysis, retargeting, A/B-testing or affiliate marketing: For each of these campaigns, a so-called tag per website must be set to collect the desired data about the website visitor. The task of online marketing experts is then to evaluate and use the data in a targeted manner.

RTB House’s multi-layer brand safety mechanism has natural language processing at its core

Category: September 2018 - Marketing Analytics, Automation & Attribution

RTB House has adapted its multi-layer brand safety mechanisms to tailor itself for each brand’s policies.

8 ways to ‘speak human’ and change the game

Category: September 2018 - Marketing Analytics, Automation & Attribution

Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. No matter the context, all relationships begin with a “handshake moment,” whether literally or figuratively—those first few introductory moments that reveal a great deal about the character of the person standing before you. Why should company interactions with current and prospective customers or clients be any different?

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Wanted: Customer-centric marketing ad nauseam

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Why customer focus is becoming more important

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Making every moment shoppable with Magento Commerce Cloud

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Qualtrics’ XM Solutions help closing experience gaps faster

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Easy tips to feel more resilient and controlled

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Personalization through Marketing Automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Customer Data Platform (CDP) - key to customer-centric marketing

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Infused with “AI Everywhere - IBM Media Optimizer, powered by MediaMath

Category: October 2018 - Personalised & Customer-Centric Content Marketing

The success factors of a personalized customer journey

Category: October 2018 - Personalised & Customer-Centric Content Marketing
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