Wednesday May 27th

  • INCA connects brands to widest network of trusted influencers and publishers for fully integrated Content Marketing

    INCA connects brands to widest network of trusted influencers and publishers for fully integrated Content Marketing

    GroupM, WPP’s media investment management group, recently rolled out its influencer marketing solution called INCA in India. Leveraging GroupM’s unmatched scale, INCA connects brands to trusted publishers and influencers.  It creates and promotes content in social channels and beyond to drive brand engagement across digital platforms, including YouTube, Instagram, Facebook, Snapchat, Twitter and TikTok.

  • Video-triggered AR increases the purchase intent

    Video-triggered AR increases the purchase intent

    There are already many companies that use augmented reality (AR) in e-commerce. But what do consumers think about such applications?

    In the area of entertainment television, sports TV or shopping, 40% of consumers are currently very enthusiastic about video-triggered AR. This is a variant of AR, in which the user holds his smartphone or tablet camera on a moving image and is offered information and interaction options at the same time consistent with what he sees: 34% of those surveyed wish that video-triggered AR applications are generally available in all television programs.

  • Adobe helps businesses staying connected amid COVID-19

    Adobe helps businesses staying connected amid COVID-19

    Last month, IMDA and SGTech, together with the ICT community in Singapore stepped forward to extend support to businesses impacted by the COVID-19 situation.

    With the circuit breaker announced by Prime Minister Lee, remote working is now in full swing for the majority of Singaporeans – many of whom are now facing immediate challenges with the new arrangements.

  • NLP and conversational analytics focus on customers' needs, perspectives, and behavior

    NLP and conversational analytics focus on customers' needs, perspectives, and behavior

    As a result of digitization, companies from all industries have more data than ever at their disposal: about their customers' needs, perspectives, and behaviors. The challenge is to use modern technologies such as Natural Language Processing (NLP) and conversational analytics, together with artificial intelligence (AI) and machine learning (ML), to raise and evaluate this wealth of data in order to design a customer journey with a consistently positive experience, i.e. make data-based decisions regarding its content offerings, identify trends, monitor the progress of campaigns or detect mood swings at an early stage. Conversations with customers are compared with their actual behavior to derive strategies for the target groups and to see the customer experience from the perspective of the customer.

  • AI applications trends at the POS

    AI applications trends at the POS

    Retail has undoubtedly recognized the great potential of artificial intelligence (AI), but targeted investments are still required to introduce AI-controlled solutions. This is the result of the study AI in Store by EHI and Microsoft.

  • AnyMind Group aims to connect individuals and businesses with factories across Asia

    AnyMind Group aims to connect individuals and businesses with factories across Asia

    AnyMind Group announced the launch of AnyFactory, a cloud manufacturing platform that connects individuals and businesses with factories across Asia.

  • Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

    Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

    For marketers and brands attempting to engage their audience at a time like this, there is no one answer to how consumer behavior has changed since the COVID-19 outbreak. Different people react in different ways, and general observations are no longer actionable.

  • The 50 most important content marketing formats

    The 50 most important content marketing formats

    In her book Touch.Point.Sieg. Kommunikation in Zeiten der digitalen Transformation, Anne M. Schüller identifies the 50 best content marketing formats that can be quite helpful to figure out what works best for your business.

    “The more complex the performance of a company, the more content communication makes sense”, she says. Anyway, what’s for sure is the fact that digitization and the Internet are pushing the trend towards content immensely.

  • Quantum leap for photon entanglement could revolutionize secure communications

    Quantum leap for photon entanglement could revolutionize secure communications

    A breakthrough in the development of quantum-enhanced optical systems could pave the way for advances in encryption, communication and measurement, scientists say.

    In a new paper published in the journal Science Advances, a group of researchers, led by Matteo Clerici at the University of Glasgow’s James Watt School of Engineering and colleagues from the UK, Japan and Germany, demonstrates a new method of generating and detecting quantum-entangled photons at a wavelength of 2.1 micrometers.

  • ABI Research’s 2020 Technology Trends Report

    ABI Research’s 2020 Technology Trends Report

    ABI Research identified the key freight transportation and logistics market trend that will transpire in 2020 – and the one that will not.

  • Criteo’s new marketing solution for traffic generation

    Criteo’s new marketing solution for traffic generation

    Criteo just announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic.

    Previously in beta testing with over 750 clients, Criteo’s Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands.

  • OneDash’s innovative Personal Shopping Messenger App

    OneDash’s innovative Personal Shopping Messenger App

    OneDash just announced the launch of a groundbreaking chat-to-checkout service. The Singapore-based technology company provides digital solutions using Artificial Intelligence to help brands interact better with their customers. Its new messaging platform allows online shoppers to perform direct, in-app, add-to-cart functions, with the option to check out in the very same chat. This new capability eliminates the need to exit a chat session in order to complete a purchase.

    Cart abandonment is a major issue facing online retail. A Baymard 2019 Study showed that one out of four shoppers abandons a cart due to inefficient or time-intensive checkout processes. OneDash is addressing this pain point by optimizing the online shopping experience, providing a real-time service for customers to see their purchases from start to finish.

  • Genesys Engage on Microsoft Azure for better customer experiences

    Genesys Engage on Microsoft Azure for better customer experiences

    Microsoft Corp. and Genesys have expanded their partnership to provide enterprises with a new cloud service for contact centers that enables them to deliver superior interactions for customers.

    With the omnichannel customer experience solution, Genesys Engage™, running on Microsoft Azure, enterprises have the security and scalability they need to manage the complexities involved with connecting every touchpoint throughout the customer journey.

  • Adobe released the first real-time barometer of the digital economy

    Adobe released the first real-time barometer of the digital economy

    The digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality. More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better understand trends and predict changes across industries and countries becomes even more critical.

This week's highlights

How conversational AI is changing the game in times of COVID-19

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach
COVID-19 has placed massive stress on communities and economies around the globe. Virtually every industry — whether healthcare, banks, hotels, or retailers — are exploring ways to communi
Read more...

Top megatrends of the 2020s: technology and responsible investing

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach
According to deVere Group’s chief executive and founder, Nigel Green, technology, and responsible investing will “inevitably be the top two megatrends” of the next decade.  The
Read more...

How can brands continue to keep customers clicking

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach
Away from the real-world or parallel to it, technology has been shaping a massive virtual environment around us. One such significant virtual reality is online shopping, where technology has enabled u
Read more...
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Previous articles

Digital offerings to be key revenue growth driver for leading IT vendors in Asia-Pacific, says GlobalData

Category: April 2020 - Social Commerce & Influencer Marketing
The coronavirus (Covid-19) outbreak has underscored the importance of digital adoption amongst enterprises, reigniting concerns regarding business continuity, data security, collaboration and seamless
Read more...

YouTube Tips for channel growth

Category: April 2020 - Social Commerce & Influencer Marketing
YouTube has around two billion monthly users and, according to Brandwatch, 6 out of 10 people now prefer online video platforms instead of LIVE TV. Alone on mobile devices, the Google platform reaches
Read more...

Adobe released the first real-time barometer of the digital economy

Category: April 2020 - Social Commerce & Influencer Marketing
The digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality. More broadly, as the digital econo
Read more...
View More Articles

Previous month's highlights

Zendesk’s insights on the power of service in influencing customer loyalty

Category: January 2020 - Digital Business Trends Predictions

Zendesk just released its Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with businesses, and what differentiates leading companies from their competitors. The annual report is based on global survey results and the Zendesk Benchmark, an index of product usage data from more than 45,000 global companies using Zendesk and the gold standard of data on how companies use their customer experience solutions.

Industry’s first ‘Data Literacy as a Service’ offering

Category: January 2020 - Digital Business Trends Predictions

Qlik launched the industry’s first Data Literacy Consulting Service and Signature Services designed to help organizations adopt a ‘Data Literacy as a Service’ approach to creating a data-driven culture. These always-on education, consulting and support services will help organizations drive higher data literacy rates while optimizing the value trapped in their data.

Structures of digitization and change

Category: January 2020 - Digital Business Trends Predictions

Digitization has been with us for some time and will continue to play an important role in all areas and industries in 2020. And the sooner we look at it neither as a curse nor a blessing, but as a fact, we can work together not only to solve the challenges on a technical level, but also to ensure that we as humans do not lose ourselves too much.

American marketers face knowledge gap in China

Category: January 2020 - Digital Business Trends Predictions

LEWIS, the global marketing consultancy, recently revealed the findings of its Bay to Bay research campaign that surveyed 351 U.S. marketers on their perceptions and priorities in the China market.

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