Wednesday Sep 22nd

  • Communities are the new influencers

    Communities are the new influencers

    The importance of communities is growing steadily, which is why more and more brands are trying to activate their power, and have an impact on our view of influencer marketing: In future, decision-makers should no longer ask themselves: "Which person is the right one for me", but rather "In which community do I want to take place and which person can help me?"

  • Linking geo-based customer information with CRM can be the key to success

    Linking geo-based customer information with CRM can be the key to success

    In today's digitized world, consumers are bombarded every day with a huge amount of information, but only a fraction of it is consciously perceived. Only those who really know their target groups and bring the right products to the right region(s) can best meet the demand and ensure high response rates for advertising measures.

  • Account-based marketing opposes mass marketing

    Account-based marketing opposes mass marketing

    In the digital age, nobody wants to be overwhelmed with unspecified floods of offers anymore, rather everyone expects to be addressed individually with solutions that are perfectly tailored to their needs. Hence, the motto “a lot helps a lot” no longer applies for marketing activities today. While mass marketing has led to enormous wastage for decades, a new approach is now experiencing an upswing.

  • Corporate blogs: receipts for success and pitfalls

    Corporate blogs: receipts for success and pitfalls

    Corporate blogs have become an integral part of a company’s digital communication: they deliver exciting content, enable a look behind the scenes and give employees a voice.

  • AppsFlyer’s State of Gaming App Marketing reports increasing gaming apps demand

    AppsFlyer’s State of Gaming App Marketing reports increasing gaming apps demand

    AppsFlyer’s The State of Gaming App Marketing report examines the growth of the mobile gaming industry in 2020 to provide marketers an in-depth analysis of global data-driven insights, industry trends, and growth opportunities, as well as performance benchmarks in 16 key markets.

  • Putting influencer portrayals to the test

    Putting influencer portrayals to the test

    Right now, at a time when there is a lot of uncertainty, it is important for influencers to further consolidate trust that has already been built to ensure long-term fan loyalty. Reach is the currency of the 21st century and whoever knows how to use it skillfully has a clear advantage.

  • Waves by Influencer offers full end-to-end data transparency around influencer marketing campaigns

    Waves by Influencer offers full end-to-end data transparency around influencer marketing campaigns

    Influencer’s end-to-end influencer marketing platform offers brands and agencies full data transparency around their influencer marketing campaigns, achieved through real-time campaign data and insights, dynamic creator tracking, approval functionality, and proof of success.

  • Tips to get started in the world of social media testimonials

    Tips to get started in the world of social media testimonials

    Bloggers, YouTubers, Instagram personalities or TikTok stars? Influencer marketing has been gaining in importance for several years. Companies have realized that authenticity and recommendations to the community are more popular with a young audience than elaborately staged campaigns. As part of a well-thought-out content marketing strategy, even small and medium-sized companies rely on the social media presence of influential advertisers to effectively reach and activate their own target group.

  • How to modernize your omnichannel strategy

    How to modernize your omnichannel strategy

    In the whitepaper Think your business offers an omnichannel experience? Think again!, its author Audrey William, Principal Advisor of ecosystm, explains why it is so crucial for businesses to engage with customers across multiple digital channels and be “proactive” instead of ‘’reactive’’ when trying to be omnipresent.

  • Predictive analytics increase customer loyalty, optimize marketing budgets and reduce churn rates

    Predictive analytics increase customer loyalty, optimize marketing budgets and reduce churn rates

    Companies must be future-oriented and pursue forward-looking marketing to enthuse today’s increasingly demanding customers. This means they need to always be one step ahead of consumer trends and wishes, which is made possible with the help of an impressive database, smart analytics, and predictive analytics.

  • 24/7 information entitlement has come to stay!

    24/7 information entitlement has come to stay!

    If in the past, a single sales channel was sufficient, today's dynamic business environment requires a multi-layered concept with perfectly orchestrated channels. Customers simply want to buy whenever and wherever they are, and since the start of the pandemic, during lockdowns increasingly from the privacy of their home.

  • Modernizing communication channels has many advantages

    Modernizing communication channels has many advantages

    Even if chats are worth their weight in gold for customer contact, they make up only a part of the communication options as it is, for instance, often more practical to simply communicate via video.

  • 5G momentum builds in the global market

    5G momentum builds in the global market

    The global 5G rollout is entering the third year and in the leading 5G markets, such as South Korea and China, subscribers and traffic volume have been growing significantly.

  • Account-based marketing and geofencing

    Account-based marketing and geofencing

    From Google Ads to social media and native advertising, almost every marketing channel offers a certain form of geofencing, seen as a means within regionally limited guerrilla marketing campaigns. What many marketing managers do not have on their radar, however, is the fact that even for account-based marketing, the procedure is increasingly turning out to be an ingenious move to address the desired target group.

This week's highlights

Security risks revealed using Alexa Skills

Category: September 2021 - Voice Search & Smart Speakers
A study by the German Ruhr-Universität Bochum and the American North Carolina State University, performed the first large-scale analysis of Alexa Skills. Skills are Alexa’s versions of apps
Read more...

How voice commands will influence user behavior

Category: September 2021 - Voice Search & Smart Speakers
The spread of voice assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces.
Read more...

Visa helps SMBs access the digital economy

Category: September 2021 - Voice Search & Smart Speakers
Visa announced that it has helped to digitally-enable an estimated 16 million small and micro businesses (SMBs) worldwide, or just over 30% of the multi-year goal it set in 2020 to digitize 50 million
Read more...
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Previous articles

Programmatic Omnichannel and its potential

Category: August 2021 - Omnichannel Marketing: Account-based Marketing
When looking at various channels such as desktop, mobile, advanced TV, in-game advertising, audio, digital out-of-home (DOOH) or social media, a different degree of maturity and usage can be noticed:
Read more...

How to modernize your omnichannel strategy

Category: August 2021 - Omnichannel Marketing: Account-based Marketing
In the whitepaper Think your business offers an omnichannel experience? Think again!, its author Audrey William, Principal Advisor of ecosystm, explains why it is so crucial for businesses to engage w
Read more...

Emarsys adds even more timesaving and effectiveness product features to its omnichannel customer engagement platform

Category: August 2021 - Omnichannel Marketing: Account-based Marketing
In March 2021, the omnichannel customer engagement leader Emarsys, that joined the SAP family half a year earlier, announced several new features to its platform that help brands around the world deli
Read more...
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Previous month's highlights

Identify influencers that align with your brand's values and voice with IBM and Influential

Category: June 2021 - Social Media & Influencer Marketing

Last year, IBM launched Watson Advertising Social Targeting with Influential, a solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values and expanded its collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting tool can help brands communicate with an audience.

Legally compliant use of social media

Category: June 2021 - Social Media & Influencer Marketing

There are various legal problems and pitfalls when using social media in organizations that can arise both in the use of images and in the wording, or even in the terms of use of the social network. The spectrum ranges from competition law to copyright and data protection.

Verizon Media rolls out Next-Gen Solutions for the future of ID-less advertising in Southeast Asia

Category: June 2021 - Social Media & Influencer Marketing

Verizon Media announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite.

The dark side of the influencer marketing hype

Category: June 2021 - Social Media & Influencer Marketing

Influencers open new channels and opportunities for marketers to advertise products and they get paid for their service at a lucrative rate. Currently, for instance, the advertising market for influencers is growing and estimated to reach more than $15 billion dollars this year.

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