Thursday Dec 14th

Latest News

  • Native advertising

    Native advertising

    Material in an online publication, which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product, is called native advertising. Be it an article or video, native advertising is produced by a marketer with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff.

  • Messenger services – opportunity or digital security risk?

    Messenger services – opportunity or digital security risk?

    With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but also Indonesia and India, according to statistica. Frankly speaking, there is hardly anyone who doesn’t have Whatsapp on the smartphone to chat for free or sending videos or pictures to friends. But in the future, companies will also be more likely to rely on the channel that belongs to Facebook since 2014 who bought it for staggering US$19 billion.

  • Retargeting to right where your customer’s holiday trip really begins

    Retargeting to right where your customer’s holiday trip really begins

    In today’s world, there is no place on Earth too far away to visit. While everyone is busy planning their year-end travels, there is often one very important consideration – wanting to get the best value in travel prices.

  • Cut down on CX analysts and data scientists with QualtricsIQ

    Cut down on CX analysts and data scientists with QualtricsIQ

    Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning technology to the media, besides introducing its new office and team in Singapore.

  • How deep learning turned sci-fi-esque predictive intelligence into reality

    How deep learning turned sci-fi-esque predictive intelligence into reality

    20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easily beat not only chess players, but also succeed in similarly sophisticated games, like the 3000-year-old Chinese game of Go, and most recently, poker challenges against multiple human pros. These wins against humans were results from artificial intelligence.

  • Technology trends that no retailer should neglect

    Technology trends that no retailer should neglect

    How to deal with Amazon Dash, customized content, cross-device user experience, and convergence of sales channels? In a retail business world that’s clearly characterized and dominated by rising customer expectations, decreasing brand loyalty, reduced margins and an array of options for customers. Technological innovations provide an answer to these challenges and serve as a distinguishing feature to the competition.

  • AR to "augment" existing communication and marketing tools

    AR to "augment" existing communication and marketing tools

    Augmented Reality (AR) technology is the virtual addition of digital, computer-generated information to the real world and a buzzword of the advertising and media industry since 2010 for good reason. It holds the technology for one of the most important evolutionary stages in information technology, such as the interaction possibilities in real-time as well as the three-dimensional perception of contents.

  • Keep up with the times - mobile ready, mobile friendly, mobile first

    Keep up with the times - mobile ready, mobile friendly, mobile first

    Those who do not have a mobile-optimized website, yet, will be among the digital losers at the end of the year, as the course has already been set for this. That’s why companies should speed up their digital presence and stop beating around the bush.

  • Stay alert when purchasing via smartphone and tablet

    Stay alert when purchasing via smartphone and tablet

    The Christmas business is in full swing. Therefore we are sounding a note of caution to all those using their smartphone or tablet for doing their shopping.

  • Combining CRM and ESP optimally eases email marketing’s top challenges

    Combining CRM and ESP optimally eases email marketing’s top challenges

    When talking about email marketing, Dr. Torsten Schwarz comes straight to my mind. The email marketing guru, pioneer of the discipline, book author and lecturer, should not be missed in this month’s issue of Asian eMarketing, since he shares again his exceptional expertise succinctly explaining this time how CRM and email can be used best in combination.

  • Embracing the ‘power of and’ is vital to succeed in new era of connectivity

    Embracing the ‘power of and’ is vital to succeed in new era of connectivity

    Operators need to take a holistic approach to their network and embrace the ‘power of and’ if they are to meet rising customer demand, improve scalability and reduce network complexity, Nokia’s president of Fixed Networks, Federico Guillén, said during a keynote conference session at Broadband World Forum. There is no single technology or access mode which will deliver ubiquitous ultrafast connectivity, he emphasized, instead a combination of technologies is required.

  • Opera introduces first browser to support 360-degree videos in virtual reality headsets

    Opera introduces first browser to support 360-degree videos in virtual reality headsets

    Opera’s new developer update comes with a built-in VR 360 player for leading headsets such as HTC Vive, Oculus Rift and other OpenVR compatible devices, unlocking the immersive world of 360-degree videos for Opera users.

  • The status quo of programmatic native

    The status quo of programmatic native

    If mobile app developers in the early days focused mostly on winning new users to succeed internationally, rethinking kicked in by now, since intrusive mobile advertising is unacceptable nowadays! This paved the way for native ads, which possess the characteristics of being effective and at the same time less intrusive to users.

  • element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

    element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

    element14.com, the world’s largest electronic design community, has launched a new Design Challenge for designers and engineers called ‘IoT on Wheels’, looking for 10 community members to demonstrate the power of IoT-connected transport solutions by creating a prototype that shows how current technologies can make today’s vehicles safer, smarter and more efficient.

This week's highlights

Stay alert when purchasing via smartphone and tablet

Category: December 2017 - Digital Commerce & Customer Experience
The Christmas business is in full swing. Therefore we are sounding a note of caution to all those using their smartphone or tablet for doing their shopping.
Read more...

The man, the marketer, and the machine

Category: December 2017 - Digital Commerce & Customer Experience
In a world where consumers can change brand preferences with a click of their mouse, the role of marketing has evolved from the traditional qualitative approach to an era of intelligent, data-driven m
Read more...

AI: Evil or Avatar?

Category: December 2017 - Digital Commerce & Customer Experience
You don’t have to be a sci-fi wizard to remember Avatar. The 2009 fantasy blockbuster was equally entrancing for trekkies and school teachers alike. In the epic science fiction film, writer and
Read more...

Appier demonstrates efficacy of Artificial Intelligence in fighting ad fraud

Category: December 2017 - Digital Commerce & Customer Experience
Appier just shared the results of a real-world study that it conducted on its own network to demonstrate the ability of an AI-based model to fight ad fraud. Based on data over four months from May to
Read more...

Office workers in SEA are among the most receptive to AI, and use technology to overcome challenges to productivity and efficiency

Category: December 2017 - Digital Commerce & Customer Experience
Adobe released new research revealing that almost 50 percent of office workers in Southeast Asia (SEA) rate access to technology above perks like food and slick office design. "The Future of Work
Read more...
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Previous articles

Modern lead management must pay heed to new benchmarks

Category: November 2017 - Email Marketing and Integrative Lead Management
By now it is clear as day that digitization creates a pre-informed customer who has altered requests on assistance and support. This demands a new lead management, whose role is to capture, qualify, a
Read more...

Email Marketing’s Top Trends in 2018

Category: November 2017 - Email Marketing and Integrative Lead Management
Do you know which marketing strategies you should consider next year? In what direction email marketing trends are heading? Well, start to get informed, not only because 2017 is coming to an end and h
Read more...

The basics for successful email marketing

Category: November 2017 - Email Marketing and Integrative Lead Management
The newsletter is still the marketing tool with the best cost-benefit factor. No wonder then that email marketing remains one of the most popular digital marketing methods. Company newsletters clearly
Read more...

Not ticking anyone off? Then you just aren’t trying hard enough!

Category: November 2017 - Email Marketing and Integrative Lead Management
When was the last time you really offended someone at work? If you are a leader and your answer was ‘never’, you may want to rethink your job title. After all, American statesman and retir
Read more...

Don’t underestimate your granny when it comes to Google

Category: November 2017 - Email Marketing and Integrative Lead Management
These days, with the pace at which technology is outdoing itself, it’s virtually impossible to hold your high ground as ‘king of the hill’. As soon as we flash the latest iPhone, a n
Read more...
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Previous month's highlights

Microsoft advances the next frontier of computing with cloud, AI and mixed reality

Category: September 2017 - Immersive and Engagement Marketing

Microsoft welcomed more than 25,000 business customers to its annual IT event, Microsoft Ignite in Orlando, Fla. This week, where the company showcased how it is infusing cloud, AI and mixed reality across it products to help customers visualize and create the future of business.

Cut down on CX analysts and data scientists with QualtricsIQ

Category: September 2017 - Immersive and Engagement Marketing

Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning technology to the media, besides introducing its new office and team in Singapore.

The sky’s the limit for Mixed, Augmented and Virtual Reality in the working world and in everyday life

Category: September 2017 - Immersive and Engagement Marketing

While most of the traders are still busy with multichannel, others are steps ahead, testing and experimenting with Mixed, Augmented and Virtual Reality.

Opera introduces first browser to support 360-degree videos in virtual reality headsets

Category: September 2017 - Immersive and Engagement Marketing

Opera’s new developer update comes with a built-in VR 360 player for leading headsets such as HTC Vive, Oculus Rift and other OpenVR compatible devices, unlocking the immersive world of 360-degree videos for Opera users.

View More Articles

It’s never too late to NOT grow up

Category: October 2017 - Programmatic & Native Advertising

Adobe Advertising Cloud for full transparency, flexibility, and convenience

Category: October 2017 - Programmatic & Native Advertising

The status quo of programmatic native

Category: October 2017 - Programmatic & Native Advertising

Native advertising

Category: October 2017 - Programmatic & Native Advertising

Essential programmatic buying know-how

Category: October 2017 - Programmatic & Native Advertising

Embracing the ‘power of and’ is vital to succeed in new era of connectivity

Category: October 2017 - Programmatic & Native Advertising

AI fuels the CX strategies of today’s global top brands

Category: October 2017 - Programmatic & Native Advertising

Roll-out of AdAsia Digital Platform for Publishers

Category: October 2017 - Programmatic & Native Advertising
View More Articles

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