Corporate design as a graphic part of corporate identity has been in use for over 100 years. But the idea of a corporate language, a tone of voice, is still quite new, even though a tailor-made brand language can matter, e.g., reduce costs and increase revenues, demonstrate creativity and innovation, and at the same time create identity.

Every company that wants to get a foot into the market needs unique selling points to assert itself against competitors. This includes excellent products and effective sales channels so that marketing can also be precisely implemented. In addition, successful companies are characterized by the use of intelligent marketing tools and a sophisticated marketing strategy. Over time, however, other market participants will catch up, so that a strategic realignment is often necessary to secure and expand the market position.

In e-commerce everything revolves around the end customers and their needs, while in Industry 4.0 intelligent machines are in the foreground. With industrial IoT commerce, new commercial perspectives and opportunities are now established.

Predictive analytics are regularly used in marketing to create individual and relevant customer communication. It is a forecasting method that aims to determine future and unknown events by identifying repetitive patterns, e.g., in customer transaction data, that make it possible to deliver reliable projections. Therefore, the starting point for predictive analytics is always the largest and most meaningful amount of data available.

Rakuten SQREEM Inc., the joint venture between Singapore-based Artificial Intelligence (AI) Solutions Company SQREEM Technologies and global leader in internet services Rakuten Group, Inc., announced the launch of a new advertising product that offers deeper insights and significantly more targeted media buying.

Predictive analytics allows marketing experts to forecast consumer behavior and customer wishes so that they know how to better exploit sales and profit potential. Apteco, a pioneer in this field, is for more than 30 years committed to building industry-leading software to speedily convert customer data into actionable information and makes use of the following common methods:

The spread of smart devices and the Internet of Things (IoT) are profoundly revolutionizing digital marketing. Used in marketing, IoT can collect customer information in ways that marketers of the last century could never achieve.

The number of scientific articles on neuromarketing has almost become unmanageable by now, coming from neurosciences as well as economics since the 1990s.

The evidence-based insights and consulting company, Kantar, just revealed the trends at play in the Asia Pacific media industry and what can be expected in the year to come. In doing so, Kantar is using its market-leading data, alongside evidence-based predictions and expert viewpoints to help media owners and brands build their plans for 2022 and beyond.

Neuroscientists agree that 70-95% of people make decisions unconsciously and then give themselves a “logical explanation” for their decision within fractions of a second. Therefore, when we ask about it, we get very often wrong explanations. Because people don't even know why they decided for or against the new product.

Speech recognition is an interdisciplinary subfield of computer science and computational linguistics that develops methodologies and technologies that enable the recognition and translation of spoken language into text by computers. It is also known as automatic speech recognition (ASR), computer speech recognition or speech to text (STT). It incorporates knowledge and research in the computer science, linguistics, and computer engineering fields.

At first glance, the World Wide Web Consortium (W3C) and the Internet of Things (IoT) are two different worlds. The consortium is considered the authority for web standards and ensures that everyone can find information on the World Wide Web regardless of their device. Both the relatively simple web development and the so-called service composition (mashup) work relatively smoothly when integrating and offering different and partly external services such as road maps, weather data or translation services. But it is precisely this orchestration of services that is less trivial on the Internet of Things. IoT devices offer data and services such as sensor values for the temperature or switching a lamp on and off. Communication works smoothly when companies use all devices from a manufacturer and rely exclusively on its app or ecosystem, but a cross-manufacturer service composition is much more difficult, especially since security requirements differ from one another. And that exactly the gap the W3C wants to close with the standardization activity for the Web of Things (WoT).

Digitization brings us closer to new trends at ever shorter intervals that overwhelm us humans both at work and at home with buzzwords like Internet of Things (IoT), Industry 4.0, smart homes, autonomous driving or artificial intelligence (AI). What we shouldn’t forget is that these trendy technologies are supposed to make people’s hard everyday lives more comfortable.

Voice search seems to be a trend now that’s not showing any signs of slowing down, still it seems as if it is one of the least understood topics brands are facing today, according to Uberall, a leading provider of ‘Near Me’ Brand Experience marketing solutions.