As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer demands and expectations steadily. Or as Meltwater describes it in one of their recent reports, “the common thread between the winning brands – whether that is Lazada, Amazon or Shopee – lies in their understanding of consumers and willingness to provide the best experience through price, value, quality and service.”

Convenience, online affinity and curiosity, are the characteristics of tomorrow’s customers, demanding investments in a cross-channel customer approach from online retailers. Certainly, it is easy to create a web shop today, using various tools on the Internet, good product ideas and a functional shop system alone are no longer enough for a successful online business. With the enormous changes in purchasing behavior, customer demands are shifting at the same time. The more it is important to be ahead of the times to prepare for the following trends:

The Account Based Marketing (ABM) automation provider, Engagio, announced the launch of its Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevant real-time account insights to marketing and sales teams.

According to a study of the consulting firm Bain & Company, 80% of CEOs are convinced to offer their customers an excellent Customer Experience (CX), however only 8% of their customers felt the same way, which describes the dilemma.

Jeff Bullas, who has been named by Forbes one of the world's top social marketing talents, has published a helpful article for all those who want to find out how social technologies add value to their daily life.

TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, just announced that its TrueCommerce Engage Point of Sale (POS) system is now available on the Square App Marketplace.

Hootsuite, the leader in social media management, released in collaboration with We Are Social, the eighth annual report, Digital 2019, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and that 45% of the world— nearly 3.5 billion people annually—are logging in to their favorite social platforms. That’s a near 9% released increase year-over-year despite growing concerns of fake news, fake followers and data privacy in 2018.

Fuji Xerox, a leader in document management solutions, just launched 14 new models of digital color multifunction devices: the ApeosPort-VII C / DocuCentre-VII C series.

We are surfing, chatting, posting and commenting virtually on a regular basis: in fact, the amount of time users spend daily on social networks like Facebook, Instagram and Co. is growing faster than the rest of online usage. Around 60% of people visit social media every day, one third of them even 5 times a day, proving that social media marketing can achieve a high reach. But what do social media channels really accomplish for marketing?

From a consumer perspective, companies have what it takes to save social media from the crisis of confidence. They see companies in a position to leverage their influence by compulsory heckling with the big social media platforms.

Cryptomining malware, also called cryptocurrency mining malware or simply cryptojacking, is a relatively new term that refers to software programs and malware components developed to take over a computer's resources and use them for cryptocurrency mining without a user's explicit permission. Unauthorized cryptomining is seeing exponential growth, since it actually doesn’t require significant technical skills and cyber criminals have increasingly turned to cryptomining malware as a way to harness the processing power of large numbers of computers, smartphones and other electronic devices to help them generate revenue from cryptocurrency mining. Ad blocking firm AdGuard, for instance, estimates that more than 500 million users are mining cryptocurrencies on their devices without realizing it. These users either get infected by a cryptomining malware program or visit websites that stealthily run cryptomining software in the background without the user's consent.

According to the latest security web scans and analysis performed on 7,800 Asian Magento websites, carried out by Foregenix, 78% are at high risk from hackers due to simple security oversight. -Incredible number, considering that we are talking about the most popular e-commerce platform globally. At least the figures fell sharply to around 40% for Magento 2 websites.

RTB House, a global company that provides state-of-the-art retargeting for top brands worldwide, announced it will begin the alpha testing phase of its first MarTech innovations developed in its AI Marketing Lab, a new research division it launched in May with an initial annual investment of USD $5 million.

Lazada, has signed a Memorandum of Understanding (MOU) with South Korea’s intellectual property regulator, Korea Intellectual Property Protection Agency (KOIPA), to set up a framework that will safeguard the intellectual property rights of Korean brands, and curb illicit trading on the eCommerce platform.