Friday Dec 06th

  • Real users live everywhere - not just in Walled Gardens

    Real users live everywhere - not just in Walled Gardens

    According to a survey of the market research firm eMarketer, global spending for online advertising will reach nearly 427 billion US dollars in 2020. But how can advertisers use their media budget effectively and to the greatest success for their campaigns?

  • INTERPOL World: Finding joint solutions to future security challenges

    INTERPOL World: Finding joint solutions to future security challenges

    In our rapidly changing world, it takes a coordinated effort of the public and private sectors to identify new threats on the horizon and ensure both police and society are prepared to face them. At least, that has been the key message of INTERPOL World 2019, a global security and innovation conference which was taking place from July 2-4, 2019 in Singapore.

  • Is marketing solely driven by systems and algorithms soon?

    Is marketing solely driven by systems and algorithms soon?

    Marketing is highly digital nowadays and has its hands full with data and measurable target group reactions. The challenge the industry faces, however, is to channel the flood of data, to filter out the essentials, and to draw the right conclusions from them. That’s why systems and algorithms are needed.

  • Cybersecurity bills & standards

    Cybersecurity bills & standards

    Thailand’s National Legislative Assembly (NLA) passed recently its cybersecurity bill that gives authorities the right to bypass court orders in "critical" situations, just like Singapore a year earlier. In fact, many jurisdictions in the region started to develop their own cybersecurity legislation to impose requirements on certain businesses to implement protections against cybersecurity risks into their computer systems.

  • CastingAsia launches CPA and CPC capabilities for influencer marketing

    CastingAsia launches CPA and CPC capabilities for influencer marketing

    CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, announced the launch of cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities on the CastingAsia platform, in a bid to provide a way for marketers to better address the impact that influencer marketing can have on a business.

  • Data- and location-based marketing for relevant campaigns

    Data- and location-based marketing for relevant campaigns

    When it comes to what makes a successful marketing campaign, today it is obviously the situation that determines the value, since the geographic location of the customer is decisive: consumers are used to having their taxi picking them up right where they are, they read online reviews for the best restaurants in their area before making reservations; and search by app for the nearest parking lot.

  • Seamless data quality helps enterprises meet standards of GDPR and increasingly stringent privacy laws worldwide

    Seamless data quality helps enterprises meet standards of GDPR and increasingly stringent privacy laws worldwide

    Melissa, a leading provider of global contact data quality and identity verification solutions, announced Privacy Flag, a seamless new feature in its comprehensive Global Email Verification suite designed to verify email addresses and improve overall email deliverability.

  • Adobe extends digital experience product portfolio to serve SMB business needs

    Adobe extends digital experience product portfolio to serve SMB business needs

    Building a successful business presents a multitude of challenges for companies today. While technology advancements have made it easier than ever to start a business, it has also become more complex to sustain growth. Companies in the early stages often find themselves in a more crowded and competitive field, taking on peers as well as larger companies with varying budgets. Yet in the face of escalating customer expectations, relying on quick fix solutions can be a costly gamble. In order to grow and compete, SMB and mid-market brands are increasingly looking for enterprise-grade capabilities that fit their unique needs – agility, scalability, flexibility and value – to maintain and future proof their success.

  • Service providers need to tackle standard-based wi-fi to grow revenues and cut churn

    Service providers need to tackle standard-based wi-fi to grow revenues and cut churn

    Wi-Fi is the critical foundation of the Connected Home but also a common source of customer frustration. This is an issue that service providers need to tackle head on if they are to grow revenues, reduce churn and prepare themselves for enormous opportunities that lie ahead.

  • One out of three Hong Kong consumers ditching plastic in favor of eWallets

    One out of three Hong Kong consumers ditching plastic in favor of eWallets

    According to new insights on global retail payment trends from FIS, a global leader in financial technology, eWallets are now the preferred way for Hong Kong consumers to pay for goods online.

  • Shopmatic joins forces with OnlineSales.ai to help customers leverage AI-enabled marketing automation

    Shopmatic joins forces with OnlineSales.ai to help customers leverage AI-enabled marketing automation

    Determined to enable online & offline success for small businesses and aspiring entrepreneurs, international e-commerce enabler Shopmatic has launched a volley of exciting new features to enable merchant discovery and success when they bring their businesses online.

    The fast-emerging e-commerce leader has launched a new POS feature on its platform that simplifies inventory management and expedites order generation. Furthermore, the brand has partnered with OnlineSales.ai to help its merchants benefit from the repertoire of AI-enabled marketing automation services.

  • Why your brand needs a centralized customer data platform

    Why your brand needs a centralized customer data platform

    Rather than waiting for people to find products, brands are now matching products to the people.

    Consider this hypothetical example: Beats by Dre targets Peter, a 30-year-old marathon runner, with ads for a pair of runner-friendly headphones even though he hasn’t specifically searched for that product. Instead, the brand found him by leveraging data from disparate sources like website visits and marathon sign-ups.

  • Perx Technologies powers StarHub’s new digital loyalty program

    Perx Technologies powers StarHub’s new digital loyalty program

    Perx Technologies, a leading enterprise cloud platform that helps businesses connect and engage with their customers, announced that it has inked a partnership with StarHub, a leading homegrown Singapore company that delivers world class communications, entertainment and digital solutions.

  • Microsoft Synchronized Shopping made its debut

    Microsoft Synchronized Shopping made its debut

    Microsoft announced the global debut of a retail solution that empowers consumers to make informed purchase decisions amidst the myriad of options available online and offline.

    The solution, called Microsoft Synchronized Shopping, is one expression of Microsoft’s broader retail reimagined strategy aimed at simplifying the consumer journey by leveraging intelligent cloud technology.

This week's highlights

Questions each marketer must be able to answer for campaign performance improvements

Category: November 2019 - E-Commerce & Retail Digital Marketing
The key to a personalized and targeted customer approach is a good understanding of your customers. Sounds simple, but what exactly should you know about your customers?Read on to find out our top 7 r
Read more...

Unique combination of data processing, metadata catalog, and self-service shopping in one product makes the difference

Category: November 2019 - E-Commerce & Retail Digital Marketing
Qlik, a leader in data analytics, announced that it has secured its latest patent for Qlik Data Catalyst that’s focused on the product’s innovative capabilities in data management using a
Read more...

Perx Technologies powers StarHub’s new digital loyalty program

Category: November 2019 - E-Commerce & Retail Digital Marketing
Perx Technologies, a leading enterprise cloud platform that helps businesses connect and engage with their customers, announced that it has inked a partnership with StarHub, a leading homegrown Singap
Read more...
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Previous articles

Businesses in APAC embrace Automation and AI for the sake of better customer experiences

Category: October 2019 - Micro-moments & Customer Journey
For online retailers, it’s no longer a simple case of bricks vs. clicks anymore. Spoilt for choice these days, consumers are far less loyal to brands and are more likely to try new products. Wit
Read more...

Porsche invests in Israeli start-up Tactile Mobility

Category: October 2019 - Micro-moments & Customer Journey
Porsche is intensifying its collaboration with Israeli technology company Tactile Mobility. The company is one of the leading suppliers of “tactile data” and is based in Haifa, Israel.
Read more...

New SEO tool helps Amazon sellers boost product visibility

Category: October 2019 - Micro-moments & Customer Journey
The leading Amazon analysis software, Egrow has announced the addition of a new SEO tool for Marketplace sellers. The new Keyword Rank Tracker tool, which has been integrated into the popular Egrow so
Read more...
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Previous month's highlights

Shopping app installs skyrocket during festive periods

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

AppsFlyer, a global leader in mobile attribution and marketing analytics, released its 2019 App Market Insights report which examines the Tet holiday season in Vietnam, providing marketers comprehensive insights to optimize their campaign strategies over the festive period. The report analyzed 200 million app installs over a 2-months period in 2018 and 2019, tracking metrics such as app opens, number of purchases, as well as installs with cost data.

Ampverse kick-starts powerful community of gaming and esports influencers to create attention-grabbing, entertainment formats

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

The gaming and esports media company Ampverse just launched in Southeast Asia, represents leading talents that sit at the intersection of gaming and popular culture to create unique co-branded content solutions. The region is home to one of the most dynamic gaming ecosystems globally with a market that’s expected to grow 22% this year to $4.6Bn, reflecting one of the fastest-growing gaming regions in the world. In fact, according to forecasts, the number of Southeast Asian gamers is to rise to 400 million by 2021, with over 250 million of those players on mobile devices alone.

Data management and analytics increasingly integrate

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Do you know just how much new data information we’re creating? According to IDC forecasts exponentially more and more, growing to 163 zettabytes by 2025. And not only does IDC predict the frantic growth of data generation, it estimates that one-fifth of all this data will be critical if not hypercritical to our daily lives.

Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

The leading Japanese network provider Internet Initiative Japan (IIJ) has launched an eSIM service for the mobile Internet. The AirOn+ platform from G+D Mobile Security is enabling eSIM management.G+D Mobile Security is a global mobile security technology company headquartered in Munich, Germany and part of the Giesecke+Devrient group. G+D Mobile Security manages and secures billions of digital identities throughout their entire life cycle. To no surprise their products and solutions are used by commercial banks, mobile network operators, car and mobile device manufacturers, business enterprises, transit authorities and health insurances every day to secure payment, communication and device-to-device interaction.

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