Wednesday Aug 05th

  • The power of AR in e-commerce

    The power of AR in e-commerce

    Especially in entertainment television, sports TV or shopping, consumers are currently very enthusiastic about video-triggered Augmented Reality (AR), a variant of AR, in which the user holds the smartphone or tablet camera on a moving image and is offered information and interaction options at the same time to match what he/she sees.

  • APAC businesses are demonstrating their commitment to bridge the CX maturity gap

    APAC businesses are demonstrating their commitment to bridge the CX maturity gap

    According to key finding of Adobe’s Digital Trends 2020 report, two in five (40%) businesses leading in customer experience (CX) significantly exceeded their 2019 business goals, compared to 13% of businesses not leading in the space.

  • From celebrities to influencers to opportunities and risks

    From celebrities to influencers to opportunities and risks

    More and more companies, brands and institutions rely on influencer marketing: just think about  George Clooney promoting Nespresso, Beyonce working with Pepsi and Taylor Swift with CocaCola, or Cristiano Renaldo lending his face to various big brands like Nike or even Asia-based Shopee.

  • Develop chatbots with AI-controlled platforms

    Develop chatbots with AI-controlled platforms

    Besides product and brand image, customer service has as well a significant impact on a company's reputation. That’s why the customer service department plays a central role in every customer-oriented company and bears great responsibility for creating satisfied and loyal customers.

  • Digital and virtual is new normality

    Digital and virtual is new normality

    The lockdown caused by COVID-19 brought dormant deficits in structures and business models to the surface. Two realities have emerged more clearly than ever, namely that of progressive technological possibilities and sticking to established structures, which requires getting the two worlds in line on a daily basis.

  • INCA connects brands to widest network of trusted influencers and publishers for fully integrated Content Marketing

    INCA connects brands to widest network of trusted influencers and publishers for fully integrated Content Marketing

    GroupM, WPP’s media investment management group, recently rolled out its influencer marketing solution called INCA in India. Leveraging GroupM’s unmatched scale, INCA connects brands to trusted publishers and influencers.  It creates and promotes content in social channels and beyond to drive brand engagement across digital platforms, including YouTube, Instagram, Facebook, Snapchat, Twitter and TikTok.

  • Connected customers expect a hyper-personalized, effortless experience

    Connected customers expect a hyper-personalized, effortless experience

    NTT Ltd. revealed the findings of its annual Global Customer Experience Benchmarking Report titled “The Connected Customer: Delivering an effortless experience”, according to which only 12% of Asia Pacific organizations are delivering a fully functioning experience, yet more than half (64%) consider customer experience (CX) to be a primary differentiator.

  • Digital offerings to be key revenue growth driver for leading IT vendors in Asia-Pacific, says GlobalData

    Digital offerings to be key revenue growth driver for leading IT vendors in Asia-Pacific, says GlobalData

    The coronavirus (Covid-19) outbreak has underscored the importance of digital adoption amongst enterprises, reigniting concerns regarding business continuity, data security, collaboration and seamless customer experience. Against this backdrop, the demand for digital transformation presents IT vendors in Asia-Pacific with a substantial revenue growth opportunity in the medium to long-term, says GlobalData, a leading data and analytics company.

  • Finance and banking industry relies on AR to hold its ground against competitors

    Finance and banking industry relies on AR to hold its ground against competitors

    The support of trading and data analysis platforms through Augmented Reality (AR) provides traders and investors with a highly developed financial technology that enables them to monitor and visualize the financial markets with an enormous depth of information. Novel or improved representations of dynamic data through heat maps or two-dimensional images, which change into 3D shapes at the push of a button or gesture, enable holographic visualization and offer completely new insights.

  • AnyMind Group to cover startup cost for influencers to create their own branded merchandise

    AnyMind Group to cover startup cost for influencers to create their own branded merchandise

    AnyMind Group announced that it will cover the startup cost for social media influencers to create their own branded merchandise, besides providing further details of its direct-to-consumer business line, AnyMind D2C for Influencers.

  • The secret of good storytelling

    The secret of good storytelling

    What has recently been sold as an indispensable method of communicating effectively with customers, is actually the most natural way to share, entertain or convey knowledge. The talent for this is inherent in each of us. After all, we listen to stories throughout our lives and unconsciously absorb them. So, why is it nevertheless quite difficult to get attention with storytelling?

  • Optimize brand management with AI

    Optimize brand management with AI

    The success of a brand depends on the effectiveness of its brand assets - be it an Instagram story, a banner, a TV spot or packaging. The challenge: individualization and the large number of channels and formats lead to a constantly growing number of assets and makes it necessary to develop them quickly and with agility. Therefore, it is barely surprising that the use of artificial intelligence (AI) is one of the most important marketing trends.

  • How conversational AI is changing the game in times of COVID-19

    How conversational AI is changing the game in times of COVID-19

    COVID-19 has placed massive stress on communities and economies around the globe. Virtually every industry — whether healthcare, banks, hotels, or retailers — are exploring ways to communicate with customers while their physical locations are closed to the public. Call centers are swamped, as anxious consumers look for answers about the virus or attempt to change travel plans. This situation is causing long wait times and dropped connections — preventing callers from getting help when they need it most. At the same time, call centers are short-staffed as agents call in sick or attempt to transition to remote work.

  • The transformation of content production

    The transformation of content production

    How brands can create relevant and authentic content in no time

    Brands can - and must - get in touch with their target groups through a wide variety of channels. In addition to the traditional advertising and communication options, marketing managers need constantly new, relevant content for social media platforms such as Instagram, Facebook or Pinterest to perform well. It goes without saying that customers expect interesting storytelling across all different channels. Hence, each communication channel should always be filled with tailored content, raising production needs immensely.

This week's highlights

Adobe reports APAC consumer sentiment remaining positive as brands adapt strategies to meet new business reality

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
Despite COVID-19 induced lockdown restrictions now being lifted in many parts of the world, the extended time spent confined to the home has had a significant impact on consumers’ shopping habit
Read more...

Asia leads in e-sports

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
According to WARC, the international marketing intelligence service, e-sports penetration is approaching one billion viewers worldwide, though Western markets are lagging. More than one in four (27%)
Read more...

Off to new worlds with virtual, augmented, and mixed realities

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
In 2018, IDC forecasted investment in VR and AR to reach around 20 billion dollars by 2022 and that both technologies will be key to companies' digital transformation plans. Big technology companies w
Read more...
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Previous articles

Brands can tap new AR formats and features to engage a growing online audience as we transition to a 3D world

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
Verizon Media announced the launch of new augmented reality (AR) experiences in Southeast Asia (SEA) with innovative formats, features, and apps that will give brands the power to engage with consumer
Read more...

Bluefish444 announces video I/O compatibility with Aximmetry’s virtual studio software

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
Bluefish444, manufacturer of the professional video industry’s highest-quality uncompressed 4K SDI, ASI, Video Over IP & HDMI I/O cards and mini converters, has announced SDI I/O support for
Read more...

WaterBear Network - the first interactive video-on-demand platform dedicated to our planet

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
WaterBear Network is a free interactive video-on-demand platform that allows viewers to watch high quality content, interact with hundreds of purpose-driven organisations, and take action instantly, g
Read more...
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Previous month's highlights

Covid-19: CIO of the Year?

Category: April 2020 - Social Commerce & Influencer Marketing

There has certainly not been a shortage of anecdotes on how COVID-19 should be declared the CIO of the year. I have been in many conversations that have variously blamed or credited the pandemic as being the single most significant event that has gotten organizations scrambling to rethink business models and accelerate their digital transformation – something that had previously been at the back of the mind, now pushed to the forefront of every business decision.

Hackers are actively exploiting the COVID-19 crisis

Category: April 2020 - Social Commerce & Influencer Marketing

CyberProof Inc., a UST Global company, warns of new cybersecurity threats amidst the coronavirus pandemic. Hackers, including cybercriminals and state-sponsored threat actors around the globe, are taking advantage of the COVID-19 outbreak to accelerate their activities and spread their own infections.

Genesys Rapid Response offers relief during COVID-19 pandemic

Category: April 2020 - Social Commerce & Influencer Marketing

As the world adapts to the COVID-19 pandemic, organizations of all sizes are struggling to manage increased demand while working to keep employees safe. To help navigate these challenges, Genesys, the global leader in cloud customer experience and contact center solutions, has launched a new Rapid Response offer to give any organization free access to Genesys Cloud so they can provide mission-critical support and enable remote teams fast, with deployment in just 48 hours.

YouTube Tips for channel growth

Category: April 2020 - Social Commerce & Influencer Marketing

YouTube has around two billion monthly users and, according to Brandwatch, 6 out of 10 people now prefer online video platforms instead of LIVE TV. Alone on mobile devices, the Google platform reaches 18 to 49-year-old as news channel and cable television. Users can navigate YouTube in 80 different languages, which covers around 95 percent of the online population. It is therefore no surprise that many companies are now using YouTube as an advertising platform. Thousands of new channels are created there every day with the aim of generating high reach numbers there.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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