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With AI-based bots for intelligent self-service
Intelligent chatbots and voicebots are effective helpers that relieve employees of recurring inquiries so that they can concentrate on more complex jobs. But with the right software behind it, bots can do much more than just answer questions. A well-trained AI allows chatbots to work more efficiently and expand their service capabilities.
Spike in ransomware attacks
The APWG's new Phishing Activity Trends Report reveals that the number of phishing attacks has tripled from early 2020. APWG observed 316,747 phishing attacks in December 2021, which is the highest number since APWG start in 2004.
Advertising industry must look for alternative business models due to adblockers
Many people use adblockers as they find ads just annoying, they don't want to be disturbed while surfing online, or are afraid of infecting their computer with malware through ads. Thus, the advertising industry must look for alternative business models.
Safely establishing contact during the pandemic while ensuring business continuity with conversational AI solutions
Vonage, a global leader in cloud communications, announced that Curious Thing a voice-based conversational AI start-up, is using the Vonage Communication Platform (VCP) to scale its solutions and improve customer experiences with automated and AI-enabled proactive customer engagement. Its voice AI technology is currently used in proactive call outreach and inbound service augmentation, helping ecommerce, financial services and healthcare providers re-engage with customers and uncover deeper insights from conversations.
Global advertising market is expected to grow significantly against all odds
According to GroupM's "This Year, Next Year" Global Mid-Year Forecasts, global advertising revenues are expected to grow significantly – despite fears of an imminent recession and the ongoing geopolitical situation in the world.
"Humanized" live online video sales spurring seismic eComm paradigm shifts
Even in a world where stunning technological advancements abound, seemingly daily, it’s not that often when such advancements have a genuine opportunity to revolutionize an entire industry—let alone one generating multi-trillion-dollar annual revenues.
Innovative solution unlocks interactive experiences for stronger audience engagement
Attention is a precious commodity in our information-rich world. With over 1.88 billion websites offering a wealth of content, people have become increasingly discerning in selecting content they wish to consume and how they spend their most valuable asset. As attention spans narrow, standing out in a crowded digital space and acquiring consumer attention continue to be an ongoing challenge for brands and advertisers.
Never trust, always verify
No one is trusted and authentication is required for all access when speaking of the "Zero Trust" security model. In today's new world of work, which is fraught with dangers in terms of data and system security, this model is becoming increasingly important.
Using intent data finds out what the customer wants
The wealth of data available to B2B marketers today is vast and often very complex to manage when it comes to achieving specific business goals.
Marketing Production Automation (MPA)
Marketing Production Automation (MPA) is an innovative, software-based solution concept to standardize and automate the production of various marketing content.
ICANN reports DNS abuse is trending downward globally
In a recently published report, the Internet Corporation for Assigned Names and Numbers (ICANN) indicated that the global sum of DNS abuse dropped in "absolute terms and normalized rates" over the last four years, from October 2017 to January 2022. Globally, in January 2022, less than one percent of domain names were reported to pose potential threats to users.
Less than one third of marketers are confident in their audience data, Nielsen’s global survey revealed
Titled “Era of Alignment,” Nielsen’s 2022 report illustrates how marketers must gain confidence in their data to focus equally on brand building and customer acquisition. The company surveyed nearly 2,000 global marketers between December 2021 and January 2022 for the global report, that revealed both a digital dominance in how dollars are being spent and exposed marketers’ lack of confidence in the data behind those decisions.
With artificial intelligence into a new age of automation
Artificial intelligence (AI) and machine learning arrived in industrial production a long time ago – at least in theory. In any case, it is undisputed that AI-based automation solutions will be the big topic in the coming years. However, the question arises as to how quickly the immense potential of this technology can be tapped for the producing industry.
Study shows how AI could get the cookie pop-up chaos under control
One of the most annoying problems when surfing the web is the obligatory cookie banner, which most users now just click away in frustration and often with the worst default setting for data protection.