Thursday Mar 30th

This week's highlights

Baidu introduced ERNIE Bot, a new-generation large language model (LLM) and generative AI product

Category: January 2023 - Digital Media Trends & Predictions
ERNIE Bot is a culmination of years of research and industry practices by Baidu. This new-generation, knowledge-enhanced LLM is built upon Baidu's in-house models ERNIE (Enhanced Representation of Kno
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Communication service providers need to overhaul their investment and go-to-market strategies before network-as-a-service opportunities become mainstream

Category: January 2023 - Digital Media Trends & Predictions
Communication service providers (CSPs) have made large strides over the last few years as they look to leverage their underlying infrastructure to climb the digital value chain by delivering cloud-ena
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A whole new way to work thanks to Microsoft 365 Copilot

Category: January 2023 - Digital Media Trends & Predictions
Earlier this month Microsoft announced Dynamics 365 Copilot as the world's first AI Copilot in both CRM and ERP to bring the next-generation AI to every line of business. And now, Copilot is coming to
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Previous articles

Avoid the common pitfalls of choosing an email marketing platform by asking the right questions

Category: December 2022 - Email Marketing: Loyalty & Transactions
When choosing email marketing software, it is crucial to follow the motto "strategy first, technology second" so that the procedure does not lead to a technological dead end. Therefore, define in adva
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Yahoo’s cookieless identity solution continues to gain strong industry support in APAC

Category: December 2022 - Email Marketing: Loyalty & Transactions
Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID.
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Email marketing tools, tips and tricks

Category: December 2022 - Email Marketing: Loyalty & Transactions
Email marketing is a lot of work, but the following hacks will make the job easier and faster.
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Previous month's highlights

Nielsen includes YouTube measurement in Total Ad Ratings across Thailand, Indonesia and the Philippines

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Advertisers want a more holistic view of their audiences, including YouTube, so they can understand the scale of the audience they’re able to reach through campaigns that are served both on TV and digital. For the first time in APAC, Nielsen is providing cross-platform metrics on which media buyers and sellers can transact.

Investments in CXM pay off

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

The effort required for customer experience management (CXM) is usually manageable and not too difficult to plan, especially when you consider that programs to avoid churn or to win back dropouts, let alone to acquire new customers, are significantly more complex and inefficient.

Strategically optimize the customer experience

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Companies are no longer just focused on gaining market share, but on customer preferences. Successful customer retention strategies are therefore the focus of most marketing departments today.

There are many ways leading to a purchase

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Consumer purchasing habits have changed drastically over the COVID-19 pandemic, and consumers are now much more experienced at all stages of digital shopping. This changing buying process presents great opportunities for brands willing to adapt, embrace new technologies, and meet rising consumer expectations.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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