Sunday Aug 18th

  • SEO & SEA: It’s all about strategy

    SEO & SEA: It’s all about strategy

    Search Engine Optimization (SEO) and Search Engine Advertising (SEA) mean more than just keyword analysis and should be an essential part of any online marketing strategy today. Simply because skillful SEO and deliberate SEA makes websites more productive for the sales of products. Considering certain rules can be useful to steadily improve existing operations, like the following

  • Digital 2019 report finds social media fuels growth despite industry challenges of 2018

    Digital 2019 report finds social media fuels growth despite industry challenges of 2018

    Hootsuite, the leader in social media management, released in collaboration with We Are Social, the eighth annual report, Digital 2019, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and that 45% of the world— nearly 3.5 billion people annually—are logging in to their favorite social platforms. That’s a near 9% released increase year-over-year despite growing concerns of fake news, fake followers and data privacy in 2018.

  • New generation of B2B decision makers stepped in

    New generation of B2B decision makers stepped in

    Hardly anyone abstains from checking the smartphone at least once a day, not to mention that our little all-around gadgets are used for tasks like shopping, booking restaurants or whole vacation trips, always assisting us in life. In fact, the phone feature is rarely used, since the communication preferences of the younger generation in particular focuses more on chatting than speaking. This trend has of course an impact on businesses and there is no reason to assume that it is different in B2B compared to the B2C industry.

  • Application areas for AI in business

    Application areas for AI in business

    According to a study of the Ludwig-Maximilians-Universität Munich we are already at the point where readers can’t recognize anymore if an article is written by a human being or artificial intelligence (AI). On the contrary, the texts of robots had even greater credibility in the test group, the study revealed. But writing texts is not the only creative area in which AI advances. More and more start-ups feed their servers with data and build innovative services thanks to machine learning.

  • Conversations about KPop will continue to grow on Twitter

    Conversations about KPop will continue to grow on Twitter

     

    2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it's a great place to find out what's happening with KPop and to talk about it with KPop fans around the world. The top 20 countries that tweeted the most about KPop in 2018 have been:

  • How AI is changing search engine advertising

    How AI is changing search engine advertising

    The fact of having the World Wide Web around for 30 years now - and Google for 20 years - deserves taking a closer look at the future of search engine advertising.

    For dealers, the product search and displaying shopping ads for performance purposes are particularly lucrative, but good for image management via display marketing and remarketing as well, while search engines attract with unusual and cost-effective targeting options. The possibilities to reach target groups and campaign goals are almost limitless, making it therefore quite challenging to keep up with the trends.

  • Global partnership announcement for Next-generation Network Services

    Global partnership announcement for Next-generation Network Services

    Tata Communications Transformation Services (TCTS), a partner of choice for the world’s leading Communication Service Providers (CSPs), and Zeetta Networks, a leading network slicing and splicing company, announced a global partnership agreement to facilitate early adoption of technologies like 5G and network slicing within the ICT space.

  • Videos are drawing the distinction

    Videos are drawing the distinction

    Short video clips manage to explain complex content in less than three minutes while entertaining at the same time. To no surprise, they are nowadays often replacing long and unmanageable texts that are usually not read to the end. Best is that they are applicable in almost any context: not only as a marketing or image film, but also in the traditional market communication and internal corporate business world. In addition, they can be spread through a variety of channels, such as YouTube, your own company website or Facebook.

  • Adobe Experience Platform delivers personalised experiences in real time

    Adobe Experience Platform delivers personalised experiences in real time

    Adobe announced the global availability of Adobe Experience Platform, the industry’s first real-time platform for customer experience management (CXM). The open and extensible platform brings together all kind of data from across the enterprise by leveraging Adobe Sensei artificial intelligence (AI) and machine learning. In a nutshell, Adobe Experience Platform brings together all data sources from across the enterprise and rationalize the data for real-time actionability.

  • Seamless data quality helps enterprises meet standards of GDPR and increasingly stringent privacy laws worldwide

    Seamless data quality helps enterprises meet standards of GDPR and increasingly stringent privacy laws worldwide

    Melissa, a leading provider of global contact data quality and identity verification solutions, announced Privacy Flag, a seamless new feature in its comprehensive Global Email Verification suite designed to verify email addresses and improve overall email deliverability.

  • Recasting traditional TV’s role in the age of OTT video platforms, AI and VR/AR

    Recasting traditional TV’s role in the age of OTT video platforms, AI and VR/AR

    From the live black-and-white broadcast of Neil Armstrong’s first step on the Moon to the World Cup Final in ultra-high definition, television has stood the test of time often co-opting inventions that threatened disruption such as VHS, cable networks and the Internet.

  • Revolutionizing the sales approach with AI

    Revolutionizing the sales approach with AI

    For marketing projects, customers or prospects are typically segmented into groups, such as by gender or geographic region, and automated routes are built from those segments. A really personalized approach, however, isn’t possible that way, only recommendations, offers or purchase proposals based on a cluster. Well, not only does this practice have high waste circulation, it regularly upsets customers when, for example, they are offered things they have long since bought.

  • Qualtrics new suite of industry-leading data protection and governance capabilities

    Qualtrics new suite of industry-leading data protection and governance capabilities

    A recent Qualtrics study of data privacy professionals found that 65% of all organizations use multiple survey tools and 45% of these organizations don't even know how many survey accounts exist within the organization. This fragmentation leads to data silos, security and compliance risks and disjointed customer experiences.

  • Rockwell Automation releases AI module to improve industrial production

    Rockwell Automation releases AI module to improve industrial production

    According to a recent announcement of Rockwell Automation, industrial workers can now more easily use the data from their equipment to predict production issues and improve processes with their existing automation and control skill set.

This week's highlights

Real users live everywhere - not just in Walled Gardens

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
According to a survey of the market research firm eMarketer, global spending for online advertising will reach nearly 427 billion US dollars in 2020. But how can advertisers use their media budget eff
Read more...

What’s really the adding value of programmatic

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
Providing content on the Internet free of charge is made possible by advertising. However, not targeted or obtrusive advertising endangers the proper functioning of this model. Rather, it favors the m
Read more...

Predictive analytics methods in marketing

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
In the following is a list of the most important predictive analytics approaches that allow to forecast consumer behavior and customer needs which should be useful for your business planning as well a
Read more...
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Previous articles

Seamless data quality helps enterprises meet standards of GDPR and increasingly stringent privacy laws worldwide

Category: July 2019 - Multichannel, Mobile & Video Marketing
Melissa, a leading provider of global contact data quality and identity verification solutions, announced Privacy Flag, a seamless new feature in its comprehensive Global Email Verification suite desi
Read more...

W+ platform brings industry-changing solutions for publishers, advertisers and readers

Category: July 2019 - Multichannel, Mobile & Video Marketing
World Plus International announced the launch of W+ during a press event at Marina Bay Sands, Singapore last week. The innovative and truly digital magazine publishing platform is available from now o
Read more...

New generation of B2B decision makers stepped in

Category: July 2019 - Multichannel, Mobile & Video Marketing
Hardly anyone abstains from checking the smartphone at least once a day, not to mention that our little all-around gadgets are used for tasks like shopping, booking restaurants or whole vacation trips
Read more...
View More Articles

Previous month's highlights

Artificial Intelligence in marketing is gaining momentum

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

The interest in gaining a competitive advantage with the help of Artificial Intelligence (AI) runs through a wide range of industries, such as e.g. health care, production, automotive or military, which are investing billions into the technology. The marketing industry certainly started to test various fields of application, where the use of AI could advance the business. The Salesforce State of Marketing Report 2018 already provided an insight into how widespread the use of AI has become, although the authors of the study emphasize that all in all no dominant use has yet emerged. The study shows, however, that 39% of marketing decision makers rely on AI and 29% of respondents already use AI-based systems to personalize their offers via email.

Conversational AI is now integrated in Cortana and ready for developers

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

Modern digital assistants, such as Amazon’s Alexa, Google’s Siri and Microsoft’s Cortana, are constantly evolving, but let’s be honest, nevertheless it’s still in its infancy and quite limited. Basically, these systems can only respond to previously learned commands and use technology that's been around in cars for a dozen years.

Transforming documents with AI and voice

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

At Adobe’s Summit Sneaks in Las Vegas in March, Adobe showcased technology that pairs speech recognition functionality with Microsoft Cognitive Services with text analysis AI. Intelligent Agent is the combination of a smart voice assistant and a smart text analyst – in James Bond terms, kind of like a cross between Moneypenny and Q!

Three good reasons why AI is useful for CX

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

Call center companies are increasingly making use of voice-bots to avoid playing back-up music when being in a caller queue, in order to improve that way their customer communication and eventually the customer experience (CX). In doing so, they rely on artificial intelligence (AI).

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