Monday Aug 20th

Latest News

  • How to prevent damage from phishing scams and malware

    How to prevent damage from phishing scams and malware

    With the rise of technology, ransomware and other cyberattacks accelerate their proceedings. In fact, not only the frequency, but also the sophistication of attacks of online criminals are steadily increasing - with sometimes devasting effects. Just think about the extortionist Trojan ‘WannaCry’ launched last year, which taught us above all one thing: no company can feel safe nowadays.

  • Integrated marketing communications

    Integrated marketing communications

    The older generation might still remember the time when Integrated marketing communications (IMC) came into play in the 80s. At that time, the whole marketing environment was undergoing profound changes with the advent of the Internet. New communications technologies, media proliferation, audience fragmentation, globalization of markets and the widespread use of databases heralded inexorably the end of old methods and practices by making them less effective or even irrelevant.

  • A real-world survivor story: How to ensure immunity against disruption

    A real-world survivor story: How to ensure immunity against disruption

    What is it about the Survivor TV series which still has us riveted, 18 years and 36 seasons later? It’s the “same scenario, different palm trees” time and time again, but what’s the secret sauce that has its ranking furiously rising to the top? In a word: it’s real. Here is a microcosm of humanity, desperately in need of a shower, stripped of all pretension, pressurized to the point of breaking, and left to write their own survival story. Conditions are tough, each episode says, now how far are you willing to go to come out on top?

  • FreakOut about the future of native ads

    FreakOut about the future of native ads

    Asian eMarketing met recently with Narayan Murthy Ivaturi, VP South East Asia & India, in charge of strategic partnerships, product integration and development for FreakOut, one of Japan's largest ad-tech companies.

  • Challenges to keep an eye on when using videos in email marketing

    Challenges to keep an eye on when using videos in email marketing

    Videos are said to be strong traffic and engagement guarantors in online marketing, especially when used in social media, since posting live videos and short clips is explicitly encouraged and promoted by networks like Facebook where visual content gets a lot of attention.

  • Legal challenges in an ultra-connected, Internet of Things world

    Legal challenges in an ultra-connected, Internet of Things world

    The ‘Internet of Things’ (IoT) is clearly a game changer that impacts and transforms our daily live in all ranks, since with its emergence a myriad of user data is getting collected and analyzed in a matter of seconds. Naturally, this raises privacy and security concerns globally.

  • Today’s soft skills are the hard skills

    Today’s soft skills are the hard skills

    Every year, Indra Nooyi, the CEO of PepsiCo, sits down to write a letter… in fact, 400 of them. In each one, she tells the parents of her senior executives what their child is doing for the company, and why they are a gift to the company. The response from her colleagues: “This is the best thing that’s happened to my parents. And, it’s the best thing that’s happened to me!”

  • Huawei launched the ‘Intent-Driven Network’ solution’ to help enterprises construct digital network platforms

    Huawei launched the ‘Intent-Driven Network’ solution’ to help enterprises construct digital network platforms

    At the Mobile World Congress (MWC) 2018, Huawei just launched the Intent-Driven Network solution that bridges the gaps between the physical network and business goals by creating a digital twin of the network infrastructure. Through service intention understanding, automatic network policy deployment and continuous optimization, this solution provides ultimate experience for each user in each application at each moment and defends against ubiquitous unknown attacks, building an intelligent, simplified, ultra-broadband, secure, and open digital network platform for enterprises.

  • Southeast Asian start-up launched first global B2B marketplace for Asian broadcast content

    Southeast Asian start-up launched first global B2B marketplace for Asian broadcast content

    AllRites just announced the launch of a global B2B marketplace for Asian film, tv, and sports broadcast content, providing an online platform to discover, negotiate and purchase content rights.

  • MediaMath deliberates on digital marketing for better marketers-consumers connection

    MediaMath deliberates on digital marketing for better marketers-consumers connection

    MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate its mission of connecting marketers with consumers in a manner that is more effective, efficient and trusted.

  • ‘Must-have’-security requirements for enterprise video platforms

    ‘Must-have’-security requirements for enterprise video platforms

    Organizations are increasingly adopting video and live streaming: from how-to guides for customer service, corporate portraits for marketing purposes or employer branding, to live streaming for internal communications and investor relations.

  • Appier launched AI-driven proactive marketing automation platform AIQUA

    Appier launched AI-driven proactive marketing automation platform AIQUA

    Appier a leading artificial intelligence (AI) company, announced the launch of AIQUA, a proactive marketing automation platform that helps marketers harness the power of AI to preemptively understand and segment their audience, and to engage users with AI-based messages across channels.

  • Yahoo Mail launched new mobile web experience and Android Go App

    Yahoo Mail launched new mobile web experience and Android Go App

    By 2025, the number of global mobile internet users is predicted to expand by more than 50%, making it crucial to understand and meet the specific needs of this massive wave of new mobile users, Yahoo Mail said in one of its recent press releases  when introducing its new mobile web experience and a new app optimized for Android Go phones. Regardless of device, location, storage capacity, or network speeds, the same first-class Yahoo Mail experience can now be provided

  • Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds

    Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds

    Poor data application in the creative process is leading to a significant wastage in digital ad spend, according to the Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee in its latest white paper, “Creativity Inspired by Data”.

This week's highlights

Interconnectedness makes the difference in marketing’s future

Category: August 2018 - Predictive Algorithms & Native Ads
Our economy never changed so rapidly and on so many levels simultaneously as today This high degree of varied and complex change dynamics has led many companies to focus on individual topics and measu
Read more...

If knowledge is power, then predictive analytics promises the ultimate knowledge

Category: August 2018 - Predictive Algorithms & Native Ads
Jeanne Harris and Marc Mc Donald impressed me with their top-notch article in the Harvard Business Review Insight Center Report “Predictive Analytics in Practice”, that immediately starts
Read more...

Meltwater launches data science platform Fairhair.ai to tame real-time market signals found in world’s online data

Category: August 2018 - Predictive Algorithms & Native Ads
In the quest to become data-driven, companies are increasingly investing in Business Intelligence (BI) software to gain a competitive advantage. Yet, the insights generated by those tools are mostly f
Read more...
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Previous articles

Voice shopping set to rise exponentially

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
According to a study conducted by OC&C Strategy Consultants, voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today, suggesting the new channel may well be the next ma
Read more...

AI makes search engine advertising simply better

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
Supposedly, Google started the trend of using Artificial Intelligence (AI) in 2015 using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI to make their life a
Read more...

Allocate your search engine advertising budget strategically

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
Today, an individual and personal customer approach is essential, hence, Search Engine Advertising (SEA) started to influence its success with targeted and locally controlled customer communication. W
Read more...
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Previous month's highlights

Streamr and Fysical partner to reshape human location data market

Category: May 2018 - Cybersecurity & Data Protection

In the wake of the recent Facebook scandal, Fysical, that provides a protocol for the transparent and compliant exchange of physical world data on the blockchain, is partnering with the blockchain-backed data platform Streamr to put consumers back in control of their data.

Majority of businesses view GDPR more as an opportunity to improve data privacy and security than a threat, IBM study reveals

Category: May 2018 - Cybersecurity & Data Protection

The IBM study, titled “The end of the beginning: Unleashing the transformational power of GDPR”, reveals that nearly 60% of respondents see the General Data Protection Regulation (GDPR) as an opportunity to improve privacy, security, data management, and catalyst for new business models, rather than a compliance issue or hurdle.

5 tips on how to reach B2B decision-makers despite ePrivacy

Category: May 2018 - Cybersecurity & Data Protection

Reaching the desired audience has always been a challenge not to be sneezed at for advertisers and it can be assumed that it will be even more difficult in future to place advertising messages in a targeted manner. This is because the ePrivacy Regulation (ePVO) will prohibit collecting data to create detailed user profiles without explicit permission of the user. This makes it much harder to play personalized advertising across channels.

Hong Kong Customs take enforcement action against retail sellers of Illicit Streaming Devices (ISDs)

Category: May 2018 - Cybersecurity & Data Protection

As part of Operation Trojan Horse, Hong Kong Customs recently undertook a series of raids against four retail outlets in Sham Shui Po and Wan Chai.

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Prospects of the video industry

Category: June 2018 - Mobile & Video Marketing

Yahoo Mail launched new mobile web experience and Android Go App

Category: June 2018 - Mobile & Video Marketing

Be connected on the go

Category: June 2018 - Mobile & Video Marketing

SEGURU: The world’s first safeware application

Category: June 2018 - Mobile & Video Marketing

A strategic approach to video marketing makes the big difference

Category: June 2018 - Mobile & Video Marketing

Ooyala reports on the rising tide of streaming video content

Category: June 2018 - Mobile & Video Marketing
View More Articles

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