Saturday Jan 18th

  • Zendesk’s ‘Gather’ provides trusted and transparent support at scale

    Zendesk’s ‘Gather’ provides trusted and transparent support at scale

    Zendesk. announced the launch of Gather, a powerful new product that enables companies to provide trusted and transparent support to customers through online community forums. Gather creates a space where customers can engage with each other and company experts to offer guidance and insight beyond what a single customer support agent might be able to handle.

  • VR & AR will rely on 5G to change the CX inside and outside retail stores

    VR & AR will rely on 5G to change the CX inside and outside retail stores

    VR and AR have the potential to shake up the customer experience by individualizing retailers’ offers and enabling customers to visualize products in different settings. By 2020, 100 million consumers will shop in AR online and in-store, according to Gartner.

  • HomeGrid Forum lays out roadmap for a secure wireless connected future with Light Communication

    HomeGrid Forum lays out roadmap for a secure wireless connected future with Light Communication

    The Visible Light Communication (VLC) industry is growing at a rapid rate and is set to exceed ten billion devices by 2023, according to HomeGrid Forum President Dr Len Dauphinee, who laid out a roadmap of the future of VLC and its role alongside G.hn in promoting a secure wireless environment.

  • Perfect budgeting with sweeping data analysis and attribution models

    Perfect budgeting with sweeping data analysis and attribution models

    Measuring and optimization are the nuts and bolts in digital marketing since precision and deep understanding of how to compare and synchronize different data sources are key to the quality of the results and the success of campaigns. If marketers work consistently on a data-driven basis and align all measurements with the needs of the customers, more turnover with the same budget or budget savings can be most certainly achieved while maintaining the same turnover.  Considering the following prerequisites definitely helps:

  • Expansion of digital banking will continue in 2020

    Expansion of digital banking will continue in 2020

    ‘Digital challengers’ are looking to extend their reach at the expense of traditional high street banks, according to leading banking industry experts.

    GlobalData’s Retail Banker International asked leading industry figures for their views on the coming year, and digital banking was high on the agenda.

  • IDC’s inaugural Asia Pacific Future SMB intelligence services

    IDC’s inaugural Asia Pacific Future SMB intelligence services

    The new IDC 2019 Future SMB Pulse survey shows that 84% of SMBs in Asia Pacific (excl. Japan) recognize the need to use digital technologies to make significant changes in their companies' processes and operations to become more competitive. While 39% of those have already started their journey and are at different stages of digital maturity, 42% are just planning to start. The survey reveals further that the top priorities of SMBs in the next 18 months include improving revenue growth, increasing efficiency/productivity, and reducing costs/expenses.

  • Criteo’s “Why We Buy” Survey

    Criteo’s “Why We Buy” Survey

    Criteo just released findings showing that brand loyalty is up for grabs when it comes to Singaporean consumers. The company’s ‘Why We Buy’ survey revealed that 78% are willing to consider shopping from a new brand across all product categories. ‘Groceries’ (95.8%) and ‘Apparel’ (93.4%) are the top two categories where consumers are willing to do so.

  • Will Vue.ai become retail industry’s favorite toy?

    Will Vue.ai become retail industry’s favorite toy?

    Vue.ai is an inference engine for the retail industry that gives, with its AI retail teams across the globe, access to a central brain that extracts critical data from products and customer behavior.

    Retail teams can automate key functions and deliver personalized experiences to each shopper, increasing ROI on every function in the organization, by pulling the power of AI in the hands of every team member across merchandising, buying, styling, cataloging, marketing and more.

  • Affordable and sustainable spectrum sharing technologies are crucial for digital inclusion and rural connectivity

    Affordable and sustainable spectrum sharing technologies are crucial for digital inclusion and rural connectivity

    According to Dynamic Spectrum Alliance (DSA) President Martha Suárez, competitive access to spectrum resources will result in a thriving fixed and mobile marketplace that can deliver new, innovative services. During a TV White Space (TVWS) workshop in Buenos Aires, she highlighted that harnessing spectrum sharing technologies like TVWS is key to enabling rural broadband.

  • Unique combination of data processing, metadata catalog, and self-service shopping in one product makes the difference

    Unique combination of data processing, metadata catalog, and self-service shopping in one product makes the difference

    Qlik, a leader in data analytics, announced that it has secured its latest patent for Qlik Data Catalyst that’s focused on the product’s innovative capabilities in data management using a metadata repository.

  • The sky's the limit for mixed, augmented and virtual reality in the working world

    The sky's the limit for mixed, augmented and virtual reality in the working world

    While most traders are still busy with multichannel, others are steps ahead, testing and experimenting with Mixed, Augmented and Virtual Reality.

    Mixed Reality (MR) ) isn’t clearly defined till now but mostly used as a generic term for the merging of reality and virtuality - with countless gradual differences of which the augmented reality covers a spectrum.

  • VR/AR, AI and machine learning definte the future of marketing

    VR/AR, AI and machine learning definte the future of marketing

    Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.

  • Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

    Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

    The leading Japanese network provider Internet Initiative Japan (IIJ) has launched an eSIM service for the mobile Internet. The AirOn+ platform from G+D Mobile Security is enabling eSIM management.

    G+D Mobile Security is a global mobile security technology company headquartered in Munich, Germany and part of the Giesecke+Devrient group. G+D Mobile Security manages and secures billions of digital identities throughout their entire life cycle. To no surprise their products and solutions are used by commercial banks, mobile network operators, car and mobile device manufacturers, business enterprises, transit authorities and health insurances every day to secure payment, communication and device-to-device interaction.

  • Analysis of digital channels is essential for customer centric communication

    Analysis of digital channels is essential for customer centric communication

    The proportion of digital contact points, significant for the success of your own business model, is growing. As a result, the online customer journey has become an integral part of the customer intelligence strategy today. In addition to the online advertising contacts that take place along the entire digital customer journey, one's own website plays a central role here, too. Whether in traditional eCommerce or lead generation, the focus is always on the user. With the help of digital analytics, the behavior and needs of users can be better understood so that in-depth recommendations for action can be derived, thus, leading to improved service, a better product, and an optimized customer experience.

This week's highlights

Media Trends & Predictions 2020

Category: January 2020 - Digital Business Trends Predictions
This year, marketing and media experts will have to develop new skills, engagement models and assessment methods to appeal to consumers in the crowded media landscape, Kantar found out in its global s
Read more...

Structures of digitization and change

Category: January 2020 - Digital Business Trends Predictions
Digitization has been with us for some time and will continue to play an important role in all areas and industries in 2020. And the sooner we look at it neither as a curse nor a blessing, but as a fa
Read more...

Expansion of digital banking will continue in 2020

Category: January 2020 - Digital Business Trends Predictions
‘Digital challengers’ are looking to extend their reach at the expense of traditional high street banks, according to leading banking industry experts.GlobalData’s Retail Banker Inte
Read more...
View More Articles

Previous articles

What to consider before adopting AR?

Category: December 2019 - AR & VR in Marketing
Using AR effectively is no simple matter. As with any innovative technology, new benefits come with new challenges. Before embedding an AR solution in your business, it’s important to consider f
Read more...

Augmented Reality in the working world

Category: December 2019 - AR & VR in Marketing
Digitization is changing many work processes in the world of work in which virtual and augmented realities (VR/AR) is being paid increasingly attention.Combining the virtual with the real world, and e
Read more...

VR/AR, AI and machine learning definte the future of marketing

Category: December 2019 - AR & VR in Marketing
Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.
Read more...
View More Articles

Previous month's highlights

Brands must migrate to digital platforms as stores continue to lose share, says GlobalData

Category: October 2019 - Micro-moments & Customer Journey

Migration to digital platforms is proving to be the way to go for apparel brands and retailers as more and more consumers move away from shopping in physical stores, writes GlobalData.

It’s the time of micro-moments since relevance is above all else

Category: October 2019 - Micro-moments & Customer Journey

Our little personal all-rounder and companion in all situations - the smartphone - answers us any question at any time, and the information obtained then helps us making decisions. In these situations, called "micro-moments", companies can easily get in touch with customers by being helpful to them.

Service providers need to tackle standard-based wi-fi to grow revenues and cut churn

Category: October 2019 - Micro-moments & Customer Journey

Wi-Fi is the critical foundation of the Connected Home but also a common source of customer frustration. This is an issue that service providers need to tackle head on if they are to grow revenues, reduce churn and prepare themselves for enormous opportunities that lie ahead.

Adobe extends digital experience product portfolio to serve SMB business needs

Category: October 2019 - Micro-moments & Customer Journey

Building a successful business presents a multitude of challenges for companies today. While technology advancements have made it easier than ever to start a business, it has also become more complex to sustain growth. Companies in the early stages often find themselves in a more crowded and competitive field, taking on peers as well as larger companies with varying budgets. Yet in the face of escalating customer expectations, relying on quick fix solutions can be a costly gamble. In order to grow and compete, SMB and mid-market brands are increasingly looking for enterprise-grade capabilities that fit their unique needs – agility, scalability, flexibility and value – to maintain and future proof their success.

View More Articles

CastingAsia launches CPA and CPC capabilities for influencer marketing

Category: September 2019 - Marketing Automation, Analytics & Attribution

Socialbakers adds vital ads transparency and control tools to its platform

Category: September 2019 - Marketing Automation, Analytics & Attribution

Dynamic Attribution

Category: September 2019 - Marketing Automation, Analytics & Attribution

Perfect budgeting with sweeping data analysis and attribution models

Category: September 2019 - Marketing Automation, Analytics & Attribution

Is marketing solely driven by systems and algorithms soon?

Category: September 2019 - Marketing Automation, Analytics & Attribution

Grabyo launched frame-accurate camera switching and ad replacement to live cloud production

Category: September 2019 - Marketing Automation, Analytics & Attribution

Data driven enterprises invigorate future growth in ASEAN

Category: September 2019 - Marketing Automation, Analytics & Attribution

Singaporean businesses concerned about the impact of AI on society, study reveals

Category: September 2019 - Marketing Automation, Analytics & Attribution

Measurement of digital media effectiveness remains challenging

Category: September 2019 - Marketing Automation, Analytics & Attribution

WhatsApp for Zendesk in Asia

Category: September 2019 - Marketing Automation, Analytics & Attribution
View More Articles

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