Saturday Oct 31st

  • Covid-19: CIO of the Year?

    Covid-19: CIO of the Year?

    There has certainly not been a shortage of anecdotes on how COVID-19 should be declared the CIO of the year. I have been in many conversations that have variously blamed or credited the pandemic as being the single most significant event that has gotten organizations scrambling to rethink business models and accelerate their digital transformation – something that had previously been at the back of the mind, now pushed to the forefront of every business decision.

  • Fileless malware continues to grow

    Fileless malware continues to grow

    The effective and timely identification of malware is one of the greatest challenges for IT security today. This is not least due to the sheer number of new malware variants but also to their sophisticated obfuscation, which overwhelms conventional signature-based protection technologies.

    Mainly fileless malware is a growing problem here since it is not tied to executable files and leaves little or no traces on the hard drive. Above all, memory-based malware attacks are popular with hackers, which is active in the main memory, sets up command channels there and then carries out operations independently, such as downloading further Trojans.

  • Extended reality (XR) will set new benchmarks on B2B events

    Extended reality (XR) will set new benchmarks on B2B events

    The Coronavirus made clear that there is a need to find a way to bring people together and if it is virtually, so that they feel like they’re together even when they’re not. Therefore, it is of no surprise that conference organizers try to do exactly that after the cancellation of most B2B events worldwide this year.

  • VR glasses Oculus Go for lecture and presentation training

    VR glasses Oculus Go for lecture and presentation training

    The German seminar provider and specialist publisher Dashöfer launched the virtual reality (VR) application EasySpeech for presentation skills training. Speakers can import their presentation or practice step by step rhetorical exercises such as direct speeches.

  • PropertyGuru unlocks a new world of opportunities with FastKey

    PropertyGuru unlocks a new world of opportunities with FastKey

    PropertyGuru just launched a new digital feature ‘StoryTeller’ into its market leading sales enablement platform ‘PropertyGuru FastKey’.

    FastKey digitizes and automates the entire property sales process from project launch to close of sale and currently serves over 500 projects from 100 property developers in Southeast Asia.

  • Finance and banking industry relies on AR to hold its ground against competitors

    Finance and banking industry relies on AR to hold its ground against competitors

    The support of trading and data analysis platforms through Augmented Reality (AR) provides traders and investors with a highly developed financial technology that enables them to monitor and visualize the financial markets with an enormous depth of information. Novel or improved representations of dynamic data through heat maps or two-dimensional images, which change into 3D shapes at the push of a button or gesture, enable holographic visualization and offer completely new insights.

  • Thycotic deploys advanced machine learning to control dangerous applications on endpoints

    Thycotic deploys advanced machine learning to control dangerous applications on endpoints

    Thycotic, a provider of cloud-ready Privileged Access Management (PAM) solutions for more than 10,000 organizations worldwide released Privilege Manager 10.8 which uses advanced machine learning capabilities to better assist IT teams in securing employee workstations and servers. The company makes enterprise-grade privilege management accessible for everyone by eliminating dependency on overly complex security tools and prioritizing productivity, flexibility, and control.

  • For the first time, online video consumption exceeds traditional broadcast viewing in Singapore

    For the first time, online video consumption exceeds traditional broadcast viewing in Singapore

    Online video is more popular than ever with Singaporeans watching eight hours, 42 minutes per week on average, higher than the global average of seven hours, 55 minutes per week. With consumers homebound during the pandemic, video viewing in Singapore increased 14% compared to last year. This is according to the “State of Online Video 2020,” a report commissioned by Limelight Networks, Inc., to understand consumer perceptions and behaviors around online video.

  • Customer analytics made easy

    Customer analytics made easy

    There are numerous methods of identifying customer groups or segments analytically. Apteco, a true expert in this field, picked two of these methods - the RFM and the Pareto analysis – to assist us in understanding customer data without having to be a statistician.

  • WaterBear Network - the first interactive video-on-demand platform dedicated to our planet

    WaterBear Network - the first interactive video-on-demand platform dedicated to our planet

    WaterBear Network is a free interactive video-on-demand platform that allows viewers to watch high quality content, interact with hundreds of purpose-driven organisations, and take action instantly, giving everyone, wherever they are, the tools to support the issues they feel inspired by.

  • Social media trends during COVID-19 and what this means for brands in Asia

    Social media trends during COVID-19 and what this means for brands in Asia

    Following Social Media Day this 30 June, ADA explores how usage and consumption of social media have gone through the roof to reach a ‘new normal’.

    Through a deep analysis of social media trends across nine countries in South and Southeast Asia, we have identified four key findings around the uptake of social media and what this means for brands.

  • The importance of E-A-T in content creation

    The importance of E-A-T in content creation

    Google's goal is to provide searchers with high-quality answers to every question they could possibly ask. To do this, it relies on a complex collection of rules and ranking factors. Some of these factors fall under the category of E-A-T, meaning Expertise, Authoritativeness and Trustworthiness.

  • From data to processes to customer experience

    From data to processes to customer experience

    A company that could read the minds of its customers would have ensured its business success forever, but the considerable challenges that companies face in the digital age show that this isn’t easy to achieve. Not only do the demands of customers constantly change, providers can’t adapt their existing processes quickly enough to meet their customers growing needs and expectations. Those who have set themselves the task of building intelligent processes to improve the customer experience often whether know where to start collecting necessary data nor how to process them smartly. New digital technologies are constantly raising the bar for customer experience.

  • Adobe reports APAC consumer sentiment remaining positive as brands adapt strategies to meet new business reality

    Adobe reports APAC consumer sentiment remaining positive as brands adapt strategies to meet new business reality

    Despite COVID-19 induced lockdown restrictions now being lifted in many parts of the world, the extended time spent confined to the home has had a significant impact on consumers’ shopping habits and their interactions with brands, according to research released by Adobe.

This week's highlights

Creating unique experiences in digital commerce with new technologies and techniques

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
Digital commerce is becoming an essential part of the new economy and the digital customer journey more important due to COVID-19. Particularly the retail sector has undergone a major change and been
Read more...

Increase efficiency by giving marketers control over the customer experience

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
The debate over who should oversee shaping digital customer experiences is as old as the internet. With the rise of headless technology, it has just reached a turning point again. Since the 2000s, onl
Read more...

Getty Images partners with Climate Visuals to launch Visualising Sustainability Guidelines – supporting brands and businesses to use visual content which incites change

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
Getty Images, a world leader in visual communications and pioneer in the field of visual methodology, has unveiled new research which shows that climate, and sustainability more broadly, are still key
Read more...
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Previous articles

Competitive advantage of cybersecurity often still undervalued

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
In times of increasing digitization and a steadily growing threat from cyberattacks, stable IT security is an important prerequisite for a functioning and growing business. Unfortunately, studies show
Read more...

Thycotic deploys advanced machine learning to control dangerous applications on endpoints

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
Thycotic, a provider of cloud-ready Privileged Access Management (PAM) solutions for more than 10,000 organizations worldwide released Privilege Manager 10.8 which uses advanced machine learning capab
Read more...

Fileless malware continues to grow

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
The effective and timely identification of malware is one of the greatest challenges for IT security today. This is not least due to the sheer number of new malware variants but also to their sophisti
Read more...
View More Articles

Previous month's highlights

Extended reality (XR) will set new benchmarks on B2B events

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

The Coronavirus made clear that there is a need to find a way to bring people together and if it is virtually, so that they feel like they’re together even when they’re not. Therefore, it is of no surprise that conference organizers try to do exactly that after the cancellation of most B2B events worldwide this year.

Looming AR/MR boom opens door to security exploitation

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

According to global tech market advisory firm, ABI Research, revenue in security-related areas, such as platforms and licensing systems integration, IT spend, and connectivity will exceed US$40 billion in 2024, with notable efforts in privacy and security across these segments.

VR and AR on the cusp of success

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

Virtual Reality (VR) and Augmented Reality (AR) are promising technologies that manage to provide marketers with new opportunities of delivering good content to their target groups.

Marketers need to stop making their own jobs harder

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

It’s no secret – marketers are time-strapped individuals. With the ongoing pandemic, we’ve also had to take on the role of part-time fortune teller.

View More Articles

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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