Monday Apr 19th

  • Enhance unused potential in the conversational UI

    Enhance unused potential in the conversational UI

    Every company wants to offer their customers a unique customer experience, which is one of the main reasons why they are increasingly trying to differentiate themselves from the competition with voice assistants or chatbots.

  • Voice bots should be used in combination with human agents

    Voice bots should be used in combination with human agents

    Voice bots keep getting better and better, but their growing adoption raises at the same time questions about data protection and the limits of use in personal conversations. Although, we are clearly only at the beginning when it comes to using intelligent language technologies, their integration into the customer dialogue is constantly progressing.

  • The pursuit of privacy in the digital age

    The pursuit of privacy in the digital age

    So far, many players in online marketing have benefited in Wild West style from the lack of a clear regulation for the setting of cookies or the collection of personal data. To get to know the website visitor better, incredible amounts of data were collected, triggering a littering of the digital channels with ads, spam, bots, and cookies.

  • Characteristics of a responsible AI

    Characteristics of a responsible AI

    More and more companies are relying on Artificial Intelligence (AI) when it comes to their offers, since the algorithms suggest products and services, breathe life into chatbots and translate texts.

  • Clubhouse hype suppresses privacy concerns

    Clubhouse hype suppresses privacy concerns

    Clubhouse is currently the most downloaded program in Apple's App Store. The entrance fee is personal data. The provider records all comments and, in many cases, transfers address book entries from the users' cell phones to company servers, where they can be used for marketing and advertising purposes. What’s so special about the app is that you can only join by invitation.

  • Possibilities and requirements for voice assistants in e-commerce

    Possibilities and requirements for voice assistants in e-commerce

    Voice assistants have experienced a real boom in recent years and are being used on more and more devices. Companies such as Amazon, Google or Apple use their voice assistants among others in devices such as televisions, smartphones, or smart speakers and try to establish them permanently in the consumer's homes so that they can perform a variety of tasks for the users.

  • Interpretation of the intention of the search makes all the difference

    Interpretation of the intention of the search makes all the difference

    All statistics on the use of Google Home and Amazon Echo point into the same direction: the users have focused on a small, sharply delineated area of application that is far below what was expected at the height of the hype two years ago. Therefore, the question arises, whether the optimization for language and voice search is really relevant?

  • Blockchain and cryptocurrencies will play an important role in the advertising world

    Blockchain and cryptocurrencies will play an important role in the advertising world

    What would you say if you could have 100 percent ownership over your data and you can decide who you give access to? How about if you would be compensated for others accessing your data for their advertisements? Is this ideal world even realistic from a user's point of view?

  • About the role of trust in online advertising without cookies

    About the role of trust in online advertising without cookies

    Marketers who want to continue to rely on personalized online advertising will have to find a replacement for “third party cookies”, which are supported by fewer and fewer browsers. First-party data, however, is becoming more and more important.

  • BERT

    BERT

    The Google update “BERT” has been rolled out worldwide since the end of 2019. It is a technology that helps the search engine to understand search queries from users even better: in particular, it puts the individual words in a more meaningful context.

  • In times of COVID-19, social media communication must be perfectly targeted

    In times of COVID-19, social media communication must be perfectly targeted

    Most people’s lives have drastically changed due to COVID-19: everyone is talking about the coronavirus and how the next few weeks will develop, and many are rightly concerned, miss friends and family. Hence, their use of smartphones, time spent on the laptop, and consequently the time spent on social media platforms, continue to increase rapidly. Even more important is that social media helps to increase people's well-being in times of COVID-19.

  • A process is perfect when the customer took no notice

    A process is perfect when the customer took no notice

    Emotions and the subconscious play an important role in purchasing decisions and the use of online services respectively. In the world of advertising, paid social media are those who should manage to keep the user on their platform for as long as possible to maximize profit. Longer usage time leads to more ads seen and that’s the whole logic behind it. Hence, the use of a website or app must create a good feeling and make users want more to spend time there.

    Generally, the quality of the content is making users stay longer, the other is easy access, which means corresponding apps must be intuitive to use, too. Since prices are usually so tightly calculated that it is difficult to differentiate based on this factor alone, and the location is irrelevant when being online, the customer experience has become the more important.

  • AI trends that will shape 2021

    AI trends that will shape 2021

    Artificial intelligence is and will remain a hot topic and continue influencing the IT world. IntraFind, a specialist in AI, highlights three trends for text-focused AI and natural language processing (NLP) that will play an important role.

  • Nielsen offers marketers accountability for their ad investment

    Nielsen offers marketers accountability for their ad investment

    Nielsen announced the global launch of Nielsen Market Lift, which is focused on helping marketers maximise their return on investment and move with velocity. The cloud-based campaign measurement tool unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements.  

This week's highlights

Virtual collaboration is becoming an integral part of our working world

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
The office is certainly the meeting place where personal exchange allows projects to progress faster than working alone in one’s own four walls. After all, it is the culture and the mood that pr
Read more...

‘Hello’ from the augmented world

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
In a recent study, Dr. Philipp A. Rauschnabel, AR researcher at the University of the Federal Armed Forces in Munich (Universität der Bundeswehr München), revealed with his co-authors why pe
Read more...

Nielsen offers marketers accountability for their ad investment

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
Nielsen announced the global launch of Nielsen Market Lift, which is focused on helping marketers maximise their return on investment and move with velocity. The cloud-based campaign measurement tool
Read more...
View More Articles

Previous articles

Half of global citizens risk missing out on governments' digital services boom due to privacy concerns, EY survey warns

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
Governments pushing ahead with increased online services run the risk of alienating large numbers of their citizens due to concerns around data privacy, according to How can digital government connect
Read more...

Business transformation poses always a security risk

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
The sudden and wide-scale transformation to remote and hybrid working changed the digital landscape overnight and introduced heightened risks and new challenges. Well-established procedures were quick
Read more...

Clubhouse hype suppresses privacy concerns

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
Clubhouse is currently the most downloaded program in Apple's App Store. The entrance fee is personal data. The provider records all comments and, in many cases, transfers address book entries from th
Read more...
View More Articles

Previous month's highlights

Event triggers: push and pull channels

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Relevance is the be-all and end-all, but unfortunately the prerequisites for a customer's receptivity to a particular marketing message can change quickly. Event triggers can be of help here, which are usually events that can be defined as triggers for sending certain marketing messages.

In marketing, transformation must take place at the user interfaces

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Due to constant changes, new innovations and developments, the digital world often seems quite confusing, doesn’t it? Indeed, the so-called digital transformation is inexorably changing one industry after another, much more powerful and disruptive than anything that has happened before.

Using intelligent voice and text agents at enterprise level with Cognigy.AI

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Cognigy.AI, a leading global customer service automation provider, has secured investment from Global Brain, one of the largest venture capital companies in Japan, that accelerates its international growth path and consolidates its position as a leading provider of an AI-based platform for the automation of customer service.

ADA launches new MarTech-as-a-Service offering across Asia Pacific

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

ADA, a data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions is launching a new Marketing Technology (MarTech) service across Asia-Pacific (APAC) that will help clients optimize their end-to-end sales and marketing efforts.

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