Friday Jun 25th

  • How AI works in marketing automation

    How AI works in marketing automation

    The artificial brain now plays the most significant role in marketing automation: chatbots are creating content and AI powers PPC advertising, personalized website experiences, push notifications, customer engagement and determines customer’s behavioral patterns, and automated image recognition, to name a few. Not to mention that Siri, Google Home, and Amazon echo have already started spoiling us and that marketers also make use of machine learning for personalized searches to provide customer-centric content. They layer geo-targeting on top of this personalization for tailored location-based marketing, making it a hyper-personalized experience. iBeacon, Apple’s implementation of Bluetooth low-energy (BLE) wireless technology, is another fascinating way of providing location-based information and services to iOS devices. These all make clear that the possibilities are almost endless if you’re willing to embrace AI and implement it in your marketing automation tool.

  • Worldwide spending on AI is expected to reach $110 billion in 2024

    Worldwide spending on AI is expected to reach $110 billion in 2024

    Global spending on artificial intelligence (AI) is forecast to double over the next four years, growing from $50.1 billion in 2020 to more than $110 billion in 2024.

  • Why Deep Learning can deliver more accurate AdTech results

    Why Deep Learning can deliver more accurate AdTech results

    Artificial Intelligence (AI) made targeted digital marketing possible in the first place—and with every further development the results become more accurate. Until recently, Machine Learning (ML) was the most modern method for predicting user decisions, but its further development, Deep Learning (DL), has refined the approach and can achieve more precise results.

  • ADA’s new service combines data-driven strategies with analytics, AI, and eCommerce

    ADA’s new service combines data-driven strategies with analytics, AI, and eCommerce

    ADA, a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions, is launching a new business line that combines data-driven marketing strategies with end-to-end eCommerce solutions.

  • A revelatory use case for location intelligence

    A revelatory use case for location intelligence

    The risk for climate change is growing, meaning sea levels are rising and extreme weather events are more common. Therefore, insurers use location intelligence software to optimally prepare for climate change. TWT Business Solutions shows insightfully what companies could learn from the use of location intelligence software to succeed in business.

  • Characteristics of a responsible AI

    Characteristics of a responsible AI

    More and more companies are relying on Artificial Intelligence (AI) when it comes to their offers, since the algorithms suggest products and services, breathe life into chatbots and translate texts.

  • Tencent Cloud to easily expand digital footprint

    Tencent Cloud to easily expand digital footprint

    More businesses around the world have been adopting digital innovation with cloud computing technologies, thereby introducing more of their benefits into existing and potential consumers' daily lives. Undoubtedly, cloud computing technologies have helped the evolution of businesses, especially in their navigation amidst the pandemic.

  • Blockchain and cryptocurrencies will play an important role in the advertising world

    Blockchain and cryptocurrencies will play an important role in the advertising world

    What would you say if you could have 100 percent ownership over your data and you can decide who you give access to? How about if you would be compensated for others accessing your data for their advertisements? Is this ideal world even realistic from a user's point of view?

  • AnyMind Group enhances mobile capabilities for mobile and web publishers

    AnyMind Group enhances mobile capabilities for mobile and web publishers

    AnyMind Group announced the launch of a suite of features on its publisher platform, AnyManager, to help mobile and web publishers to tap on the continued growth of mobile usage. The features center around helping web publishers leverage on progressive web applications infrastructure, and for native mobile app publishers to gain more insights from their app store data.

  • Stay away from unsafe messenger services

    Stay away from unsafe messenger services

    Even if it is convenient and everyone already seems to be using it, WhatsApp should never be used for communication in companies, as the app from Facebook does not even meet the most basic data protection standards.

  • Kantar’s innovative solutions optimize digital ad and ecommerce performance in APAC

    Kantar’s innovative solutions optimize digital ad and ecommerce performance in APAC

    According to Kantar’s recently published media reactions report, marketers plan to increase their spending in online video ads, social media newsfeed ads, brand effectiveness research and digital behavioral measurement. This has led brands across APAC dealing with more discerning, divisive, and digitalized consumers in a more fragmented media and ecommerce ecosystem.

  • 5G momentum builds in the global market

    5G momentum builds in the global market

    The global 5G rollout is entering the third year and in the leading 5G markets, such as South Korea and China, subscribers and traffic volume have been growing significantly.

  • AI is the ultimate success factor for tomorrow's economy

    AI is the ultimate success factor for tomorrow's economy

    Are you wondering why artificial intelligence is being discussed so intensely in business and the media right now? Well, after the internet, digital transformation and automation, artificial intelligence seems to be the next kind of panacea for businesses, especially for marketing and sales, which can be used to interact with consumers faster and better.  Hence, the leading industrial nations have long seen AI as one of the key technologies of this century and are supporting it with large financial resources.

  • Location-based advertising entails more customers through localized offers

    Location-based advertising entails more customers through localized offers

    The sharp rise in the use of mobile devices not only has an impact on online retail but offers local retail new opportunities with location-based advertising. But in times of huge amount of data available, it is more important than ever to properly analyze information before using it for marketing activities to achieve the desired effect. Only when an advertisement is relevant - that means sent at the right time, with the right content to the right person - a positive impact can be achieved. If the relevance-oriented approach is not considered, there is a risk that users will ignore the advertising or even be negatively influenced by it.

This week's highlights

Keeping tabs on influencer marketing developments

Category: June 2021 - Social Media & Influencer Marketing
During the first lockdown, 40% of the partnerships between influencers and brands involved nano and micro influencers, i.e., those with a rather small community (maximum 50,000 followers), because the
Read more...

Legally compliant use of social media

Category: June 2021 - Social Media & Influencer Marketing
There are various legal problems and pitfalls when using social media in organizations that can arise both in the use of images and in the wording, or even in the terms of use of the social network. T
Read more...

Corporate blogs: receipts for success and pitfalls

Category: June 2021 - Social Media & Influencer Marketing
Corporate blogs have become an integral part of a company’s digital communication: they deliver exciting content, enable a look behind the scenes and give employees a voice.
Read more...
View More Articles

Previous articles

COVID-19 accelerates building intelligent workplaces

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
With the future of work being now and being digital, businesses need to build an intelligent workplace – one where employees can develop and communicate content internally and with customers in
Read more...

Digital content revenue to exceed $432 billion globally by 2026, driven by emerging subscription models

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
A new study from Juniper Research reveals that the total market value of digital content will reach $432 billion by 2026, rising from $211 billion in 2021. This represents a growth of 105% over the ne
Read more...

Tencent Cloud to easily expand digital footprint

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
More businesses around the world have been adopting digital innovation with cloud computing technologies, thereby introducing more of their benefits into existing and potential consumers' daily lives.
Read more...
View More Articles

Previous month's highlights

ADA’s new service combines data-driven strategies with analytics, AI, and eCommerce

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

ADA, a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions, is launching a new business line that combines data-driven marketing strategies with end-to-end eCommerce solutions.

Clubhouse hype suppresses privacy concerns

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

Clubhouse is currently the most downloaded program in Apple's App Store. The entrance fee is personal data. The provider records all comments and, in many cases, transfers address book entries from the users' cell phones to company servers, where they can be used for marketing and advertising purposes. What’s so special about the app is that you can only join by invitation.

Product analytics is now the number one measurement for digital success

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

The report, "Making the Leap to a Digital-First Enterprise", commissioned by Amplitude and conducted by Harvard Business Review Analytic Services, shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era. Put in a nutshell, it revealed product analytics to be in the top spot over legacy measurement sources including web analytics, marketing attribution analytics, business intelligence tools and surveys.

IDC’s predictions toward becoming a trusted enterprise in 2021 and beyond

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

Whilst the COVID-19 pandemic brought new challenges for all organizations trying to deliver secure remote access to employees, there are still many infrastructural issues with regards to how IT security solutions have been deployed. These concerns need to be addressed if organizations are to realize the value of Trust Enabled Commerce.

View More Articles

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg