- Category: Oct–Dec 2023 - Omnichannel Marketing
Google is making Google Play Protect’s security capabilities even more powerful with real-time scanning at the code-level to combat novel malicious apps. Google Play Protect will now recommend a real-time app scan when installing apps that have never been scanned before to help detect emerging threats.
Scanning will extract important signals from the app and send them to the Play Protect backend infrastructure for a code-level evaluation. Once the real-time analysis is complete, users will get a result letting them know if the app looks safe to install or if the scan determined the app is potentially harmful. This enhancement will help better protect users against malicious polymorphic apps that leverage various methods, such as AI, to be altered to avoid detection.
The security protections and machine learning algorithms learn from each app submitted to Google for review and we look at thousands of signals and compare app behavior. Google Play Protect is constantly improving with each identified app, allowing us to strengthen our protections for the entire Android ecosystem.
This enhancement adds to Android's multi-layered defense approach to help keep people safe from mobile malware and unwanted software on Android. Android’s built-in proactive and advanced user protections like Google Play Protect, ongoing security updates, app permission controls, Safe Browsing, and more – alongside spam and phishing protection in Messages by Google and Gmail – work together to help protect your data security and privacy.
This enhancement to Google Play Protect has started to roll out to all Android devices with Google Play services in select countries, starting with India, and will expand to all regions in the coming months. (Source: Google)