Tuesday Jul 14th

  • Quantum leap for photon entanglement could revolutionize secure communications

    Quantum leap for photon entanglement could revolutionize secure communications

    A breakthrough in the development of quantum-enhanced optical systems could pave the way for advances in encryption, communication and measurement, scientists say.

    In a new paper published in the journal Science Advances, a group of researchers, led by Matteo Clerici at the University of Glasgow’s James Watt School of Engineering and colleagues from the UK, Japan and Germany, demonstrates a new method of generating and detecting quantum-entangled photons at a wavelength of 2.1 micrometers.

  • Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’

    Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’

    Google just presented Meena, an end-to-end, neural conversational model that learns to respond sensibly to a given conversational context. Meena can conduct conversations that are more sensible and specific than existing state-of-the-art chatbots, according to Google’s blog post. Such improvements are reflected through a new human evaluation metric that Google proposes for open domain chatbots, called Sensibleness and Specificity Average (SSA), which captures basic, but important attributes for human conversation.

  • Brands can tap new AR formats and features to engage a growing online audience as we transition to a 3D world

    Brands can tap new AR formats and features to engage a growing online audience as we transition to a 3D world

    Verizon Media announced the launch of new augmented reality (AR) experiences in Southeast Asia (SEA) with innovative formats, features, and apps that will give brands the power to engage with consumers in 3D. The launch is part of Verizon’s growing work on tomorrow’s technologies such as 5G and extended reality (XR). The division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.

  • How AI is changing customer communication

    How AI is changing customer communication

    It should have become clear by now, that AI technology has the potential both to create opportunity and to drive significant disruption, since it is a foundational catalyst for advanced process automation and human augmentation and engagement.

  • Use of AR and VR technology in-store

    Use of AR and VR technology in-store

    With their smartphone, customers hold a small “supercomputer” in their hands every day, which is why brands and retailers should start to play with the possibilities of the digital commerce environment in traditional brick-and-mortar retail.

    The so-called smart mirror technology provides a good example of how the boundaries between online and offline experience start to blur. These interactive mirrors suggest to customers outfit combinations directly in the changing room, among other things, based on the clothes they have taken to try on. These can then be loaded onto the smartphone, for example, using a QR code scan. The items can then be bought either directly in the store or later online. Another good example is the smart shop window, which gives customers an exceptional shopping experience - even outside opening hours.

  • How the video industry supports Asian economies during COVID-19

    How the video industry supports Asian economies during COVID-19

    As the COVID-19 pandemic continues to rage around the world, affecting lives and economies everywhere, members of the Asia Video Industry Association (AVIA) have stepped up to help where they can. The trade association for the video industry and ecosystem in Asia Pacific serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, that leads the fight against video piracy and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

  • Global operator spend on AI services to grow 430% over next 4 years

    Global operator spend on AI services to grow 430% over next 4 years

    According to the recent study from Juniper Research, AI Strategies for Network Operators: Key Use Cases & Monetization Models 2020-2024, total operator spend on AI solutions will exceed $15 billion by 2024, rising from $3 billion in 2020.

  • 2020 is set to be the year of ‘Rich Communications Services’

    2020 is set to be the year of ‘Rich Communications Services’

    The interaction between organizations and consumers is set to become revolutionized with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging.

    The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, according to GSMA.

  • Rakuten SQREEM provides marketing solutions built around AI based behavioral pattern analysis

    Rakuten SQREEM provides marketing solutions built around AI based behavioral pattern analysis

    SQREEM Technologies, an award-winning Singapore-based AI company, and Rakuten Inc., a global leader in internet services that empower individuals, communities, businesses and society, announced the launch of a jointly established company - Rakuten SQREEM, Inc.

  • Reaching a billion people with Windows 10 is just the beginning

    Reaching a billion people with Windows 10 is just the beginning

    Microsoft just announced that over one billion people have chosen Windows 10 across 200 countries resulting in more than one billion active Windows 10 devices. Since its release in 2015, every new build of Windows 10 has seen customer satisfaction improve through fixes, new capabilities and experiences for customers to benefit from a secure, reliable platform.

  • Socialbakers’ Social Media Predictions for 2020

    Socialbakers’ Social Media Predictions for 2020

    According to Socialbakers, the unified marketing platform for social media marketers, 2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion and e-commerce.

  • Adobe released the first real-time barometer of the digital economy

    Adobe released the first real-time barometer of the digital economy

    The digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality. More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better understand trends and predict changes across industries and countries becomes even more critical.

  • Focus on security and governance issues potentially hiding the opportunities offered

    Focus on security and governance issues potentially hiding the opportunities offered

    Information is – and always has been - the lifeblood of organizations and the foundation for critical decision-making, but it is more important than ever in today’s business environment.

    The challenge companies are facing is that information is still commonly stored in various systems including the cloud, making it hard for them to leverage it as a keyway to create more value.

  • Structures of digitization and change

    Structures of digitization and change

    Digitization has been with us for some time and will continue to play an important role in all areas and industries in 2020. And the sooner we look at it neither as a curse nor a blessing, but as a fact, we can work together not only to solve the challenges on a technical level, but also to ensure that we as humans do not lose ourselves too much.

This week's highlights

VR glasses Oculus Go for lecture and presentation training

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
The German seminar provider and specialist publisher Dashöfer launched the virtual reality (VR) application EasySpeech for presentation skills training. Speakers can import their presentation or
Read more...

Use of AR and VR technology in-store

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
With their smartphone, customers hold a small “supercomputer” in their hands every day, which is why brands and retailers should start to play with the possibilities of the digital commerc
Read more...

Finance and banking industry relies on AR to hold its ground against competitors

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
The support of trading and data analysis platforms through Augmented Reality (AR) provides traders and investors with a highly developed financial technology that enables them to monitor and visualize
Read more...
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Previous articles

How storytelling works best

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
People love to share their stories with other people - especially when they are emotionally touched – and it is called social sharing in the language of the web. Besides the fact of sharing, it
Read more...

Surge in streaming during COVID-19 circuit breaker as Singaporeans turn to online video for communication, news, entertainment, exercise and more

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
The COVID-19 pandemic is impacting lives across the globe, forcing people to change how they work, learn, stay informed, exercise, connect with one another and access entertainment options. Streaming
Read more...

Being one step ahead thanks to 5G technology

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
Often, high-quality live streams only run reliably in wired networks and providers and consumers can only dream of a smooth live transmission on mobile devices. Limitations and price concerns often le
Read more...
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Previous month's highlights

YouTube Tips for channel growth

Category: April 2020 - Social Commerce & Influencer Marketing

YouTube has around two billion monthly users and, according to Brandwatch, 6 out of 10 people now prefer online video platforms instead of LIVE TV. Alone on mobile devices, the Google platform reaches 18 to 49-year-old as news channel and cable television. Users can navigate YouTube in 80 different languages, which covers around 95 percent of the online population. It is therefore no surprise that many companies are now using YouTube as an advertising platform. Thousands of new channels are created there every day with the aim of generating high reach numbers there.

HubSpot launches CMS Hub to take the pain out of website management

Category: April 2020 - Social Commerce & Influencer Marketing

HubSpot launched CMS Hub, a content management system that offers speed, security, and scalability to rapidly growing businesses. Unlike traditional content management systems that become more difficult to use over time, CMS Hub scales in line with business growth and takes the pain out of managing software, enabling users to focus on creating remarkable website experiences for their customers. CMS Hub comprises two tiers, Enterprise and Professional, giving companies the freedom to choose a CMS offering best suited to their stage of growth. The announcement marks the creation of HubSpot’s latest product hub, and growing businesses can look forward to the benefits of working with a content management system that integrates with best-in-class marketing, sales, service, and CRM tools as part of HubSpot’s all-on-one connected platform.

Social Media: wide-spread, easy and quick source for all kind of information

Category: April 2020 - Social Commerce & Influencer Marketing

Although most companies are represented on social media and tend to work hard to solve problems quickly, taking a closer look makes clear that customer service and social media do not harmonize well: much of the communication takes place in public, but not everyone likes to announce loudly when a flight has been missed or a new face cream caused rashes. Not to mention that the interaction via this channel is not very targeted, more like a visit to the lobby of a company where you have to get through the receptionist first before reaching the right contact person by drawing attention to yourself as loudly as possible.

Hackers are actively exploiting the COVID-19 crisis

Category: April 2020 - Social Commerce & Influencer Marketing

CyberProof Inc., a UST Global company, warns of new cybersecurity threats amidst the coronavirus pandemic. Hackers, including cybercriminals and state-sponsored threat actors around the globe, are taking advantage of the COVID-19 outbreak to accelerate their activities and spread their own infections.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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