Tuesday Feb 20th

Latest News

  • MicroStrategy unveils holistic map for organizations to build an ‘Intelligent Enterprise’

    MicroStrategy unveils holistic map for organizations to build an ‘Intelligent Enterprise’

    MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, unveiled a map for the Intelligent Enterprise at its annual user conference, MicroStrategy World™ 2018. The map serves as a playbook that offers a collection of technologies and techniques to help organizations leverage existing investments and navigate toward a successful data-driven organization, which MicroStrategy refers to as the ‘Intelligent Enterprise’.

    Michael J. Saylor, MicroStrategy’s CEO, highlighted in his keynote the challenges companies face when confronted with constantly evolving pressures, suggesting the use of the map to plan their analytics initiatives for 2018 and to evaluate how each part impacts business constituents, from employees to customers and vendors.

  • Artificial Intelligence is taking centerstage in marketing

    Artificial Intelligence is taking centerstage in marketing

    Today, artificial intelligence (AI) is almost indispensable when talking about customers' service expectations, competitiveness, and assistance. To no surprise, AI technologies are taking centerstage not only in innovation hubs like Silicon Valley, but the big platform companies like Amazon, Google, Baidu or Alibaba are joining forces and investing billions of dollars in AI, too.

  • SEO gets even more difficult

    SEO gets even more difficult

    Around the world, SEO is almost exclusively about Google, the world's most popular search engine, with a market share of 80.52 percent as of March 2017. In some Asian countries, however, local search engines top Google’s popularity, such as Baidu in China, homegrown search portal Naver in South Korea, or Yahoo! Japan and Yahoo! Taiwan in the respective countries.

  • Eight words to watch in 2018

    Eight words to watch in 2018

    Professor Jeremy Myerson provided us with his predictions for the key words and themes to watch this year, which are:

  • Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

    Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

    According to Getty Images2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undone’, ‘Second Renaissance’ and ‘Conceptual Realism’ as the trends society will be most responsive to this year.

  • Seeking opportunity in a ‘Robopocalypse’

    Seeking opportunity in a ‘Robopocalypse’

    We’ve heard it all before. Robots ‒ those elusive job munchers ‒ are making their way to an office near you. And the message is clear: they are smarter than you, they are cheaper than you, and they won’t vie for the corner office… like you. If it’s not YouTube, it’s our friends at TED who splatter our screens with stats and remind us to stay afraid, very afraid of the imminent robopocalypse. After all, it’s not just the postmen and snow ploughers and plumbers who face the dirge; the professionals in white coats and collars have reason to steady their knees when pit against the innovative power and pace of artificial intelligence.

  • Done right, programmatic marketing is above all one thing - precise

    Done right, programmatic marketing is above all one thing - precise

    The term "programmatic marketing " was coined around 5 years ago and behind it is an extremely customer-oriented, automated form of marketing with a direct approach. Looking at the customer as an individual is part of the future-proofed concept of addressing individuals directly and purposefully, which makes programmatic marketing cost-efficient as there is no waste coverage. A marketer must intervene only when creating and evaluating the campaign.

  • What does Facebook have to do with infrastructure? Everything, it would seem!

    What does Facebook have to do with infrastructure? Everything, it would seem!

    Today, everyone knows that an idea isn’t a good one until it ‘trends’. Last year, the City of Sydney’s Zero Waste marketing campaign featured the creation of an outdoor vinyl sticker campaign that made use of clever situational placement and optical illusions to highlight the problem of dumping household waste throughout the city. Designed for city dwellers to interact with, each piece was customized to its environment to amuse and educate people about the city’s free pickup service. One of the installations was a giant stack of household waste on the side of a building that increased in size every week for three weeks. As a by-product, the hashtag #freepickup and bookafreepickup.com site shot to stardom as people snapped and shared photos of themselves with old fridges, washing machines and the like in odd, but memorable, locations such as the middle of a cycle path. The result, the City claims, was “a virtual doubling of the number of calls to the free pickup service within a week of installation”.

  • Office workers in SEA are among the most receptive to AI, and use technology to overcome challenges to productivity and efficiency

    Office workers in SEA are among the most receptive to AI, and use technology to overcome challenges to productivity and efficiency

    Adobe released new research revealing that almost 50 percent of office workers in Southeast Asia (SEA) rate access to technology above perks like food and slick office design. "The Future of Work: APAC Study" engaged close to 5,000 office workers from 10 countries across the Asia Pacific (APAC) region – with 346 responses from SEA, including Singapore, Malaysia, Thailand – and examined how the roles of people, experiences and machines are evolving and transforming workplaces.
  • Gartner expects AI, digital platform and immersive experiences to drive digital business

    Gartner expects AI, digital platform and immersive experiences to drive digital business

    As every year, we take a look at the newly released Gartner Hype Cycle for Emerging Technologies, especially since Gartner’s analysts identified three mega-trends we are particularly interested in this month, namely Artificial Intelligence (AI), immersive experiences and  digital platforms.

  • Will human creativity still be needed in the future?

    Will human creativity still be needed in the future?

    Those who are engaged in marketing today get the impression that machines could soon take over their job, right? But according to Ketchum Pleon’s Chief Creative Officer, Petra Sammer. that’s so far not quite true.

    The expert in storytelling writes in one of her articles that the once chaotically acting creative industry is already looking for the workflows of the process-optimized IT industry, raising the provocative question when there will be the first robot to win a Cannes lion?

  • Online-to-offline Integration key focus of Singles’ Day 2017

    Online-to-offline Integration key focus of Singles’ Day 2017

    China's Singles' Day has grown beyond a Chinese online sales campaign into an international, omni-channel, retail-as-entertainment festival.

  • Cut down on CX analysts and data scientists with QualtricsIQ

    Cut down on CX analysts and data scientists with QualtricsIQ

    Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning technology to the media, besides introducing its new office and team in Singapore.

  • Essential programmatic buying know-how

    Essential programmatic buying know-how

    Programmatic represents the culmination of decades of innovation in data technology and addressable media. Buying digital advertising space by auction via respective platforms in real-time.is clearly gaining momentum.

This week's highlights

Revolutionizing the customer approach with Artificial Intelligence Marketing

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
One of the most difficult tasks for marketers is a personalized customer approach and that’s exactly where AI can help.
Read more...

Artificial Intelligence is taking centerstage in marketing

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
Today, artificial intelligence (AI) is almost indispensable when talking about customers' service expectations, competitiveness, and assistance. To no surprise, AI technologies are taking centerstage
Read more...

To what extent can AI positively support brand building or perception?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
Artificial intelligence has become indispensable in science, ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far th
Read more...

There is still a big gap between AI potential and use

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
Artificial intelligence (AI) has become indispensable in science. Ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so f
Read more...

AI’s impact on the workforce of the future is no different from previous industrial revolutions

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
PwC examined in a new report the impacts of three overlapping waves of automation - the algorithm, augmentation and autonomy wave. The research analyzed the tasks and skills involved in the jobs of ov
Read more...
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Previous articles

Dynamic Spectrum Alliance published new model rules for TV White Space technology to bridge the digital divide and support the IoT

Category: January 2018 - Trends and Predictions
The Dynamic Spectrum Alliance (DSA) has announced the publication of new model rules for TV White Space (TVWS) technology. The new model rules will provide governments, policy makers and regulators wi
Read more...

QR reader integration on mobile devices drives coupon redeptions

Category: January 2018 - Trends and Predictions
Fourfold growth of QR codes to deliver coupons and discount offers will increase substantially, as in-built QR functionality on mobile devices drives usage.
Read more...

The most important mobile marketing trends for 2018

Category: January 2018 - Trends and Predictions
Mobile has come to stay and has already moved past the desktop in many areas. This development will for sure continue in the next few years, which is why digital marketers need to find new ways to att
Read more...

Eight words to watch in 2018

Category: January 2018 - Trends and Predictions
Professor Jeremy Myerson provided us with his predictions for the key words and themes to watch this year, which are:
Read more...

Six marketing trends we’ll see in 2018

Category: January 2018 - Trends and Predictions
Do you know the story of the three blind men who meet up with an elephant? Each man feels a single part of the elephant—the trunk, the side or the tail—and as a result has only a partial i
Read more...
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Previous month's highlights

Modern lead management must pay heed to new benchmarks

Category: November 2017 - Email Marketing and Integrative Lead Management

By now it is clear as day that digitization creates a pre-informed customer who has altered requests on assistance and support. This demands a new lead management, whose role is to capture, qualify, and guide potential customers who have shown their interest in the brand, before they are handed over to sales as a hot lead or bow out of the buying process. Besides systematics, this has a lot to do with communication, as you can imagine.

How contemporary lead management works

Category: November 2017 - Email Marketing and Integrative Lead Management

In a recent study, the management consultancy McKinsey noted that only few companies are really prepared for digital transformation. Digitization is posing major challenges for marketing and sales, which the lead management must consider and adapt to.

Don’t underestimate your granny when it comes to Google

Category: November 2017 - Email Marketing and Integrative Lead Management

These days, with the pace at which technology is outdoing itself, it’s virtually impossible to hold your high ground as ‘king of the hill’. As soon as we flash the latest iPhone, a new one is flaunting its 12 MP camera with ƒ/1.8 aperture at us. Just when we’ve nailed the art of geomapping, drones are brought in to scan and map work sites at a fraction of the cost and time. Tablets at this rate will be relegated to the ranks of LPs and fax machines–old school inventions that will have our own kids feeling old when their children laugh at what was once so ‘cutting edge.’ It’s a marathon and a sprint in one; but the finish line feels nowhere in sight.

Socialbakers the first to launch AI-powered performance prediction and optimization for Instagram campaigns

Category: November 2017 - Email Marketing and Integrative Lead Management

Socialbakers announced the world’s first AI-powered performance prediction and optimization for Instagram that aims to help marketers get the most out of their paid and organic activities.

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Adoption of IoT platforms will be the Top IT trend in 2018

Category: December 2017 - Digital Commerce & Customer Experience

The man, the marketer, and the machine

Category: December 2017 - Digital Commerce & Customer Experience

Appier demonstrates efficacy of Artificial Intelligence in fighting ad fraud

Category: December 2017 - Digital Commerce & Customer Experience

Commerce marketing ecosystem important to deliver seamless shopping experiences

Category: December 2017 - Digital Commerce & Customer Experience

Retargeting to right where your customer’s holiday trip really begins

Category: December 2017 - Digital Commerce & Customer Experience

Online-to-offline Integration key focus of Singles’ Day 2017

Category: December 2017 - Digital Commerce & Customer Experience

AI: Evil or Avatar?

Category: December 2017 - Digital Commerce & Customer Experience

53% of Singaporean shoppers are seeking the help of chatbots for holiday shopping

Category: December 2017 - Digital Commerce & Customer Experience

Stay alert when purchasing via smartphone and tablet

Category: December 2017 - Digital Commerce & Customer Experience
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