Monday Oct 25th

  • Legally compliant use of social media

    Legally compliant use of social media

    There are various legal problems and pitfalls when using social media in organizations that can arise both in the use of images and in the wording, or even in the terms of use of the social network. The spectrum ranges from competition law to copyright and data protection.

  • Digital Experience Platform (DXP)

    Digital Experience Platform (DXP)

    Every company that wants to get a foot into the market needs unique selling points to assert itself against competitors. This includes excellent products and effective sales channels so that marketing can also be precisely implemented. In addition, successful companies are characterized by the use of intelligent marketing tools and a sophisticated marketing strategy. Over time, however, other market participants will catch up, so that a strategic realignment is often necessary to secure and expand the market position.

  • Great advertising needs great media environments

    Great advertising needs great media environments

    Kantar just launched the second edition of its global Ad Equity ranking of media channels and media brands, Media Reactions 2021, which identifies the places where users of media channels and media brands most appreciate advertising and are least likely to view ads negatively.

  • Putting influencer portrayals to the test

    Putting influencer portrayals to the test

    Right now, at a time when there is a lot of uncertainty, it is important for influencers to further consolidate trust that has already been built to ensure long-term fan loyalty. Reach is the currency of the 21st century and whoever knows how to use it skillfully has a clear advantage.

  • Tencent Cloud to easily expand digital footprint

    Tencent Cloud to easily expand digital footprint

    More businesses around the world have been adopting digital innovation with cloud computing technologies, thereby introducing more of their benefits into existing and potential consumers' daily lives. Undoubtedly, cloud computing technologies have helped the evolution of businesses, especially in their navigation amidst the pandemic.

  • HyperAuditor’s influencers, brands and agencies research

    HyperAuditor’s influencers, brands and agencies research

    HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic asking the following questions:

     

    INFLUENCER RESEARCH

     

    Which of the following platforms do you use?

  • Emarsys adds even more timesaving and effectiveness product features to its omnichannel customer engagement platform

    Emarsys adds even more timesaving and effectiveness product features to its omnichannel customer engagement platform

    In March 2021, the omnichannel customer engagement leader Emarsys, that joined the SAP family half a year earlier, announced several new features to its platform that help brands around the world deliver one-to-one personalized experiences on any channel with predictable and profitable outcomes.

  • Waves by Influencer offers full end-to-end data transparency around influencer marketing campaigns

    Waves by Influencer offers full end-to-end data transparency around influencer marketing campaigns

    Influencer’s end-to-end influencer marketing platform offers brands and agencies full data transparency around their influencer marketing campaigns, achieved through real-time campaign data and insights, dynamic creator tracking, approval functionality, and proof of success.

  • Omnichannel advertising is an organizational nightmare

    Omnichannel advertising is an organizational nightmare

    Forrester wrote this headline in its report The Future Of Omnichannel Media Buying Is Programmatic more than 3 years ago, justifying the statement by explaining that people, processes, and technology issues stand in the way of omnichannel advertising.

  • The time is more than ripe for integrated account-based marketing (ABM)

    The time is more than ripe for integrated account-based marketing (ABM)

    Cold calling is no longer popular with buyers these days, which is why marketers are increasingly relying on Account Based Marketing (ABM).

  • 5G momentum builds in the global market

    5G momentum builds in the global market

    The global 5G rollout is entering the third year and in the leading 5G markets, such as South Korea and China, subscribers and traffic volume have been growing significantly.

  • Smaato boosts platform security against fraud

    Smaato boosts platform security against fraud

    Smaato, an omnichannel digital ad-tech platform and ad server, recently announced their integration with cybersecurity company HUMAN, a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. Its ‘Human Verification Engine’ roots out fraud before it can impact the bottom line. In conjunction with Smaato’s own sophisticated automated systems, safety and security on the platform for publishers and marketers alike is guaranteed. The company’s digital ad-tech platform is a self-serve omnichannel monetization solution that offers publishers the ability to manage their entire ad stack in one place.

  • Account-based marketing opposes mass marketing

    Account-based marketing opposes mass marketing

    In the digital age, nobody wants to be overwhelmed with unspecified floods of offers anymore, rather everyone expects to be addressed individually with solutions that are perfectly tailored to their needs. Hence, the motto “a lot helps a lot” no longer applies for marketing activities today. While mass marketing has led to enormous wastage for decades, a new approach is now experiencing an upswing.

  • Corporate influencers / Brand ambassadors

    Corporate influencers / Brand ambassadors

    Most companies have nowadays a brand ambassador, also known as corporate influencer, because as soon as employees are recognizable as members of the company, everything they say or do also reflects on the brand. This applies regardless of whether these people are aware of their own role or not, whether there is a corporate influencer strategy in the company or not.

This week's highlights

Arduino IoT Cloud helps makers build connected objects in a quick, easy and secure way

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
IoT cloud services, such as those offered by Microsoft Azure or Amazon, are complex and therefore not ideal platforms for developers who work in the Raspberry, Arduino and Co. environment.
Read more...

Ericsson IoT Accelerator Cloud Connect simplifies connecting cellular IoT devices to AWS

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Ericsson's new Cloud Connect service, an integrated component of the Ericsson IoT Accelerator that has been launched last month, makes it easy for enterprises to securely connect cellular devices to p
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Microsoft powers the future of mobility, unveiling its latest cloud & IoT innovations

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Microsoft just unveiled the latest cloud and IoT innovative technology at the inaugural 2035 E-Mobility Taiwan Exhibition, further unlocking potential of cloud computing for smart mobility industry, b
Read more...
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Previous articles

How voice commands will influence user behavior

Category: September 2021 - Voice Search & Smart Speakers
The spread of voice assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces.
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Interrogatives dominate the voice search

Category: September 2021 - Voice Search & Smart Speakers
Short, easy to remember, and unambiguous spelling had been the three golden rules for choosing a domain so far. Thanks to smart speakers like Alexa, Siri & Co, voice-based online search is on the
Read more...

Use “Voice Search Readiness” to your advantage

Category: September 2021 - Voice Search & Smart Speakers
Voice search seems to be a trend now that’s not showing any signs of slowing down, still it seems as if it is one of the least understood topics brands are facing today, according to Uberall, a
Read more...
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Previous month's highlights

In-app advertising pays off

Category: July 2021 - Mobile Marketing & Analytics

There are millions of apps that have been downloaded several hundred billion times in total in the app stores of Apple, Google, and Amazon. After all, there is a suitable app for everything, which can be installed on the smartphone with just a few clicks. Certainly, that influences media usage behavior: already today, many people spend more time per day on the mobile phone display than in front of the TV.

Voice channel essential for personal and efficient service

Category: July 2021 - Mobile Marketing & Analytics

Our shopping experience has fundamentally changed. What used to happen in stores is now happening globally on shopping platforms and online marketplaces, where orders can be completed with just a few clicks and goods delivered to the doorstep. It is no surprise e-commerce has conquered the consumer market and is expected to reach five trillion dollars in sales this year. Its growth engine is the uncomplicated, secure shopping at any time of the day or night: a service that the customer has come to appreciate and now expects.

Mobile communication continues to advance in the life of the consumer

Category: July 2021 - Mobile Marketing & Analytics

There is no question that with the outbreak of the global pandemic, a lot has changed in marketing as reflected in consumer behavior, including the introduction of digital offerings. This has led many experts to question how customer engagement will evolve in 2021. Well, the following trend forecast can be helpful to answer this question:

Adobe helps putting quality first-party data at the center of customer acquisition and engagement strategy

Category: July 2021 - Mobile Marketing & Analytics

Consumers’ online shopping habits, purchasing behaviors, and expectations have all changed since the onset of the pandemic. With the heightened health and safety expectations, e-commerce is becoming the default choice for shopping.

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