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"Humanized" live online video sales spurring seismic eComm paradigm shifts
Even in a world where stunning technological advancements abound, seemingly daily, it’s not that often when such advancements have a genuine opportunity to revolutionize an entire industry—let alone one generating multi-trillion-dollar annual revenues.
Best practices for protecting your Facebook accounts
Time and again we read and hear about cyberattacks on companies and with the accelerated digitization caused by the pandemic, this danger has increased even further.
Product Analytics has overtaken legacy marketing analytics to measure digital customer experiences
Amplitude just released the survey report "Making the Leap to a Digital-First Enterprise" that shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era and how businesses could thoughtfully transition to digital-first.
Safely establishing contact during the pandemic while ensuring business continuity with conversational AI solutions
Vonage, a global leader in cloud communications, announced that Curious Thing a voice-based conversational AI start-up, is using the Vonage Communication Platform (VCP) to scale its solutions and improve customer experiences with automated and AI-enabled proactive customer engagement. Its voice AI technology is currently used in proactive call outreach and inbound service augmentation, helping ecommerce, financial services and healthcare providers re-engage with customers and uncover deeper insights from conversations.
How the MITRE ATT&CK framework has revolutionized cyber-security
The MITRE ATT&CK framework is a knowledge base of adversary tactics, techniques, and procedures (TTPs). These TTP’s are based on real-world observations, used by various threat actors, which have been made globally accessible to be used as the foundation for threat models and methodologies. Since its official release in May 2015, the framework has been talked about intensively in all industries. However, its use is often still underestimated, and many security teams are still playing catch up in updating their defenses.
Pros and Cons of Google's Performance Max campaigns
The importance of digital marketing is growing year by year and with it the advertising opportunities of online platforms. There are always new features designed to make marketing even easier and more efficient to optimize your campaigns as much as possible. Google is also constantly working on new formats and is bringing a new level of automated optimization with its Performance Max campaigns.
AnyMind Group moves into conversational commerce space with the launch of AnyChat
AnyMind Group, an end-to-end commerce enablement company, announced the public launch of its conversational commerce platform, AnyChat, to help businesses digitize online customer experience and customer support which was limited traditionally to retail assistants in brick-and-mortar retail stores.
ICANN reports DNS abuse is trending downward globally
In a recently published report, the Internet Corporation for Assigned Names and Numbers (ICANN) indicated that the global sum of DNS abuse dropped in "absolute terms and normalized rates" over the last four years, from October 2017 to January 2022. Globally, in January 2022, less than one percent of domain names were reported to pose potential threats to users.
With artificial intelligence into a new age of automation
Artificial intelligence (AI) and machine learning arrived in industrial production a long time ago – at least in theory. In any case, it is undisputed that AI-based automation solutions will be the big topic in the coming years. However, the question arises as to how quickly the immense potential of this technology can be tapped for the producing industry.
Building a Smart Factory – Part 2: Defining the 21st-century smart factories
Smart Factories (also known as Connected Factories) have many definitions. One way to define them is a group of technology innovations. When used together, these innovations support consolidated, connected, and flexible manufacturing processes. The processes run manufacturing, supply chain, and related back-office operations.
Strategically implemented content is the be-all and end-all
With high-quality publication machines in every hand and pocket, there is more content than ever available. Absolutely anyone can produce and publish multimedia content from anywhere in the world in seconds. Unfortunately, most of it is of no interest to many.
Criteo plans for new technology operations and analytics center to scale operations and grow talent in Asia Pacific
The commerce media company, Criteo, announced plans to launch its first regional Technology Operations and Analytics Center in Hyderabad City in Telangana, India.
Increasing demands call for new ways of performance
Data-driven marketing is a hot topic, as is the automation of marketing activities based on it, because the range of applications is constantly expanding and improving.
Study shows how AI could get the cookie pop-up chaos under control
One of the most annoying problems when surfing the web is the obligatory cookie banner, which most users now just click away in frustration and often with the worst default setting for data protection.