Fifteen years ago, on April 23, 2005, the first video, only 18 seconds long, was uploaded to YouTube. Two years later, the first explanatory videos were published, and today a billion explanatory videos are watched worldwide every day on YouTube alone. No wonder that videos are by now responsible for around 80% of global data traffic.

Although most companies are represented on social media and tend to work hard to solve problems quickly, taking a closer look makes clear that customer service and social media do not harmonize well: much of the communication takes place in public, but not everyone likes to announce loudly when a flight has been missed or a new face cream caused rashes. Not to mention that the interaction via this channel is not very targeted, more like a visit to the lobby of a company where you have to get through the receptionist first before reaching the right contact person by drawing attention to yourself as loudly as possible.

According to deVere Group’s chief executive and founder, Nigel Green, technology, and responsible investing will “inevitably be the top two megatrends” of the next decade.  The bold, unambiguous message from one of the world’s largest independent financial advisory organizations, is clearly looking ahead to the post-pandemic era and gradual economic recovery.

As regulations like GDPR and CCPA put a stranglehold on the use of third-party consumer data sources, making sure you have access to actionable first-party data is more important than ever. While you probably have access to data like customer purchase history, website and other digital journey information like paid search interactions, there are limits to how much insight marketers can gather from these sources. Conversational analytics represents one of the last bastions of precise first-party insights into how customers interact with your brand, how they think of your product or service, and perhaps most importantly, exactly how they talk about it.

Today, there is hardly a company that can do without digital technology. Usually, a large number of IT systems and programs perform their services in more or less peaceful coexistence, but it was hardly possible to synchronize these systems and to structure processes better. The collaboration of processes and procedures, however, will bring the next boost in digitization.

Privileged accounts, such as local admin and service accounts, exist everywhere in multiple places throughout an organization, and trying to manually discover and manage them is virtually impossible. That’s why Thycotic recommends automating privileged account discovery on a continuous basis so that you can see what you need to protect and what security controls should be in place.

Neural Technologies, a long-established sponsor of the Risk & Assurance Group, and a leading international provider of revenue protection, digital transformation and data analytic solutions to the telecommunications industry, has integrated its Optimus Fraud Management System (FMS) with the blockchain that powers RAG's Wangiri fraud intelligence exchange.

Criteo just announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic.

Previously in beta testing with over 750 clients, Criteo’s Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands.

It’s no secret – marketers are time-strapped individuals. With the ongoing pandemic, we’ve also had to take on the role of part-time fortune teller.

CyberProof Inc., a UST Global company, warns of new cybersecurity threats amidst the coronavirus pandemic. Hackers, including cybercriminals and state-sponsored threat actors around the globe, are taking advantage of the COVID-19 outbreak to accelerate their activities and spread their own infections.

People love to share their stories with other people - especially when they are emotionally touched – and it is called social sharing in the language of the web. Besides the fact of sharing, it also serves to organize feelings: negative feelings can be mitigated by talking about them and that provides relief; positive feelings, on the other hand, can be amplified and prolonged by talking about them. Content with low emotional value is rarely shared with others, whereas highly emotional content is very often shared and best conveyed by telling stories.

According to wyzowl’sVideo Marketing Statistics 2020, 85% of businesses are using video as a marketing tool and 92% of marketers consider videos as an important part of their marketing strategy.

Especially in entertainment television, sports TV or shopping, consumers are currently very enthusiastic about video-triggered Augmented Reality (AR), a variant of AR, in which the user holds the smartphone or tablet camera on a moving image and is offered information and interaction options at the same time to match what he/she sees.

MacOS has the reputation of being a relatively attack-proof operating system. Not only among Apple users, MacOS has always been far less susceptible to malware and cyberattacks than the market leader Windows. The fact is, however, that even Mac users are not immune to compromises or dangerous infections, as there is more and more malware that specifically targets MacOS.