Saturday Apr 21st

Latest News

  • Modern lead management must pay heed to new benchmarks

    Modern lead management must pay heed to new benchmarks

    By now it is clear as day that digitization creates a pre-informed customer who has altered requests on assistance and support. This demands a new lead management, whose role is to capture, qualify, and guide potential customers who have shown their interest in the brand, before they are handed over to sales as a hot lead or bow out of the buying process. Besides systematics, this has a lot to do with communication, as you can imagine.

  • Unprecedented changes due to disruptive technologies, cybercrime threats, and global giants in 2018

    Unprecedented changes due to disruptive technologies, cybercrime threats, and global giants in 2018

    Irdeto has launched its annual predictions report, looking at the content delivery and security trends in media and entertainment for 2018. The new e-book, Disruptive Technologies, Consolidation and Cybersecurity: 2018 Trends in the Connected World, features commentary on topics including the continuing battle against piracy, innovation in IP video and 4K UHD, growing competition from OTT for both rights and viewers, Android TV, Artificial Intelligence potential, or watermarking becoming mandated by content owners.

  • More efficiency in service excellence thanks to AI

    More efficiency in service excellence thanks to AI

    Although the AI development is still in its infancy, it’s clear by now that customer satisfaction can be achieved faster than ever with its help. However, like with any new technology, the typical principles apply: First, AI remained a marginal phenomenon and only experts dealt with it, but after it got some media attention it became the talk of the town. Then, with the first success stories, a hype develops that unfortunately attracts charlatans as well. High user expectations often result in disappointing practice experience, though.

  • Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

    Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

    According to Getty Images2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undone’, ‘Second Renaissance’ and ‘Conceptual Realism’ as the trends society will be most responsive to this year.

  • Choosing people over process = tomorrow’s take on performance

    Choosing people over process = tomorrow’s take on performance

    It’s Friday night. The city’s finest restaurant is bathed in candlelight, while a couple clinks to ten years and sips on overpriced champagne. This evening was long awaited; the prospect of some adult conversation was worth the logistical gymnastics required to get the kids babysat. One partner looks into the other’s eyes, lingers lovingly over the pregnant pause and then launches the opening statement as planned: “Honey, thanks for joining me for your annual performance review. I’ve been looking forward to examining how you’ve gone over the past 12 months.”

  • The status quo of programmatic native

    The status quo of programmatic native

    If mobile app developers in the early days focused mostly on winning new users to succeed internationally, rethinking kicked in by now, since intrusive mobile advertising is unacceptable nowadays! This paved the way for native ads, which possess the characteristics of being effective and at the same time less intrusive to users.

  • Online-to-offline Integration key focus of Singles’ Day 2017

    Online-to-offline Integration key focus of Singles’ Day 2017

    China's Singles' Day has grown beyond a Chinese online sales campaign into an international, omni-channel, retail-as-entertainment festival.

  • By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

    By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

    According to Gartner, 25% of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017.

  • The most important mobile marketing trends for 2018

    The most important mobile marketing trends for 2018

    Mobile has come to stay and has already moved past the desktop in many areas. This development will for sure continue in the next few years, which is why digital marketers need to find new ways to attract mobile users.

  • Three guys walk into a bar…

    Three guys walk into a bar…

    The opening line ‘ Three guys walk in to a bar…’ has fueled the material of comedians from Lenny Bruce to Jerry Lewis. For a surfer, a gamer and an engineer, it plays on our notions of stereotypes of beach bums, computer nerds and analytical types and we are waiting for a punch line that ridicules at least one if not all three.

  • Spoiler alert! The future is …

    Spoiler alert! The future is …

    Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once you get home from work? Spoiled. Or that insanely good plot twist that was supposed to blow your mind? Yup, spoiled too. It doesn’t matter where you are or what time zone you are in. Chances are, someone from across the globe will not be able to contain their excitement and will drop the bomb on social media before that mind-blowing plot twist even had the chance to ‘surprise’ you first hand. It sucks, right?

  • It’s never too late to NOT grow up

    It’s never too late to NOT grow up

    Ever since our drawings of stick figures were hung up on the fridge at home, we’ve been telling the world what we want to be when we grow up. Even our dress-up toys (the little plastic stethoscope for a birthday present; fireman’s hat; the police badge) subtly beg the question: “What will you be when you grow up?” Yet, considering that many children at primary school today will end up in jobs that don’t even exist yet, the idea of ‘what I want to be when I grow up’ is more confusing than ever before.

  • Are ad blockers accelerating native ad acceptance?

    Are ad blockers accelerating native ad acceptance?

    In the simpler and less complex marketing world which we had just a few years ago, advertising was done according to the motto ‘the largest gathering of people has the greatest potential.’ It was all about reach and the interest of the individual fell by the wayside.

  • Embracing the ‘power of and’ is vital to succeed in new era of connectivity

    Embracing the ‘power of and’ is vital to succeed in new era of connectivity

    Operators need to take a holistic approach to their network and embrace the ‘power of and’ if they are to meet rising customer demand, improve scalability and reduce network complexity, Nokia’s president of Fixed Networks, Federico Guillén, said during a keynote conference session at Broadband World Forum. There is no single technology or access mode which will deliver ubiquitous ultrafast connectivity, he emphasized, instead a combination of technologies is required.

This week's highlights

Make use of the full potential of AR

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the c
Read more...

The Top 10 reasons why companies fail in social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Executives know by now that they can’t get past social networks. They understood that social media has a say in their business future, especially when their competitors are already active on Fac
Read more...

Social Media must be part of any orchestrated marketing strategy

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
The days when a company just had to set up an appropriate social media page to automatically be pushed forward by the hype are definitely a thing of the past. The demands on marketing and communicatio
Read more...

Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Getty Images unveiled its highly anticipated 2018 Visual Trends forecast that sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2018 and p
Read more...

Spoiler alert! The future is …

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once you get home from work? Spoiled. Or that insanely good plot twist that was supposed t
Read more...
View More Articles

Previous articles

Native advertising isn’t just a trend but has a lasting impact on digital marketing

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
As Asian eMarketing clearly exhibits, I am a big fan of Native Advertising and I use this opportunity to highlight its advantages. With native ads, marketers can automatically publish content to multi
Read more...

Marketers hardly use the potential of AI yet

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
The recent Adobe Digital Trends Report 2018 revealed that 42% of marketing decision makers in international companies already rely on self-learning algorithms in their company or plan to do so over th
Read more...

Deploying the right technologies is essential for retailers to survive, says GlobalData

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
Technology has become a strategic imperative for all sectors and retail is not an exception. As retailers across the world scramble to lure customers and improve operational efficiencies, deploying th
Read more...

Asia's IoT optimism and adoption rate tops all

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
Asia's businesses are leading the world in Internet of Things (IoT) adoption, according to Vodafone’s IoT Barometer 2017/18, with the number of companies embracing connected devices soaring 200%
Read more...

Striking omni-channel success

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
Marketers must meet today’s customers on their own terms, on the channels they prefer. Brands must integrate a wide spectrum of offline and online for successful e-commerce and retail strategies
Read more...
View More Articles

Previous month's highlights

In 2018, the digital world must adapt to new developments

Category: January 2018 - Trends and Predictions

Kantar Millward Brown recently analyzed the world's most important digital media trends of the new year. According to the market research and consulting firm, a new distribution of advertising budgets can be expected, as well as consumer innovations in areas such as Walled Gardens, Branded Entertainment and Artificial Intelligence:

Unprecedented changes due to disruptive technologies, cybercrime threats, and global giants in 2018

Category: January 2018 - Trends and Predictions

Irdeto has launched its annual predictions report, looking at the content delivery and security trends in media and entertainment for 2018. The new e-book, Disruptive Technologies, Consolidation and Cybersecurity: 2018 Trends in the Connected World, features commentary on topics including the continuing battle against piracy, innovation in IP video and 4K UHD, growing competition from OTT for both rights and viewers, Android TV, Artificial Intelligence potential, or watermarking becoming mandated by content owners.

MicroStrategy unveils holistic map for organizations to build an ‘Intelligent Enterprise’

Category: January 2018 - Trends and Predictions

MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, unveiled a map for the Intelligent Enterprise at its annual user conference, MicroStrategy World™ 2018. The map serves as a playbook that offers a collection of technologies and techniques to help organizations leverage existing investments and navigate toward a successful data-driven organization, which MicroStrategy refers to as the ‘Intelligent Enterprise’.Michael J. Saylor, MicroStrategy’s CEO, highlighted in his keynote the challenges companies face when confronted with constantly evolving pressures, suggesting the use of the map to plan their analytics initiatives for 2018 and to evaluate how each part impacts business constituents, from employees to customers and vendors.

Tableau’s Hyper data engine technology brings analytical performance to the next level

Category: January 2018 - Trends and Predictions

Tableau Software, the leader in visual analytics, announced the roll out of Hyper, the new data engine technology included within Tableau 10.5. With Hyper's ability to slice and dice massive volumes of data in seconds, customers will see up to 5X faster query speed and up to 3X faster extract creation speed, providing faster insights for even larger data sets and giving organizations the ability to scale their analysis to more people.

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There is still a big gap between AI potential and use

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Revolutionizing the customer approach with Artificial Intelligence Marketing

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Emerging group of 'cloud masters' accelerates the ability to outperform peers

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

To what extent can AI positively support brand building or perception?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Is AI exhausting or feeding the work environment?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

The changing 'lingual' face of ‘Digital India’

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

The most influential and popular AI applications providers for marketing support

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

AI’s impact on the workforce of the future is no different from previous industrial revolutions

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
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