Thursday Mar 30th

This week's highlights

Baidu introduced ERNIE Bot, a new-generation large language model (LLM) and generative AI product

Category: January 2023 - Digital Media Trends & Predictions
ERNIE Bot is a culmination of years of research and industry practices by Baidu. This new-generation, knowledge-enhanced LLM is built upon Baidu's in-house models ERNIE (Enhanced Representation of Kno
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Communication service providers need to overhaul their investment and go-to-market strategies before network-as-a-service opportunities become mainstream

Category: January 2023 - Digital Media Trends & Predictions
Communication service providers (CSPs) have made large strides over the last few years as they look to leverage their underlying infrastructure to climb the digital value chain by delivering cloud-ena
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A whole new way to work thanks to Microsoft 365 Copilot

Category: January 2023 - Digital Media Trends & Predictions
Earlier this month Microsoft announced Dynamics 365 Copilot as the world's first AI Copilot in both CRM and ERP to bring the next-generation AI to every line of business. And now, Copilot is coming to
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Previous articles

Trends in email marketing

Category: December 2022 - Email Marketing: Loyalty & Transactions
According to research, almost all (99%) of businesses use email marketing to regularly engage with their customers and prospects, proving that email is more vital and relevant than ever.
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Gartner named Melissa again a niche player for data quality solutions

Category: December 2022 - Email Marketing: Loyalty & Transactions
Gartner has acknowledged Melissa as a Niche Player in the 2022 Magic Quadrant for Data Quality for the third consecutive year.
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Track package delivery directly from Gmail inbox

Category: December 2022 - Email Marketing: Loyalty & Transactions
Ahead of the holiday season, Gmail announced it would give its users the ability to track their upcoming package delivery right from their inbox.
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Previous month's highlights

Satisfied customers = corporate success

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Satisfied buyers ensure the sale of the products and services offered by the company and play an essential role in recommendation marketing. Anyone who manages to inspire their clients has a good chance of further business relationships. Once convincing products, high-performance services and an appreciative exchange of customers make a positive impression, potential new customers come knocking.

Success factors of online reviews

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

People look to their surroundings and the "wisdom of the crowd" to confirm the correctness of their behavior. This phenomenon, the so-called social proof, takes place intuitively and is part of human nature. The more people do a certain thing, the more likely it is that others will copy that behavior. This also means that the more customers rate a company positively, the more likely it is that others will buy there.

Real-time experiences strengthen customer loyalty

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

The competitive pressure has never been higher and at the same time customers are becoming increasingly demanding, which is why marketers should score with real-time customer experiences.

New Yahoo mail app’s first-of-its-kind features

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Yahoo announced the launch of new features for Yahoo Mail, providing consumers with “first-to-market” experiences for their inbox, to save time and improve productivity.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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