Thursday Sep 24th

  • Criteria that amount to a good explanatory video

    Criteria that amount to a good explanatory video

    Fifteen years ago, on April 23, 2005, the first video, only 18 seconds long, was uploaded to YouTube. Two years later, the first explanatory videos were published, and today a billion explanatory videos are watched worldwide every day on YouTube alone. No wonder that videos are by now responsible for around 80% of global data traffic.

  • Social Media: wide-spread, easy and quick source for all kind of information

    Social Media: wide-spread, easy and quick source for all kind of information

    Although most companies are represented on social media and tend to work hard to solve problems quickly, taking a closer look makes clear that customer service and social media do not harmonize well: much of the communication takes place in public, but not everyone likes to announce loudly when a flight has been missed or a new face cream caused rashes. Not to mention that the interaction via this channel is not very targeted, more like a visit to the lobby of a company where you have to get through the receptionist first before reaching the right contact person by drawing attention to yourself as loudly as possible.

  • Top megatrends of the 2020s: technology and responsible investing

    Top megatrends of the 2020s: technology and responsible investing

    According to deVere Group’s chief executive and founder, Nigel Green, technology, and responsible investing will “inevitably be the top two megatrends” of the next decade.  The bold, unambiguous message from one of the world’s largest independent financial advisory organizations, is clearly looking ahead to the post-pandemic era and gradual economic recovery.

  • Why AI-based conversational analytics is the future for first-party marketing data

    Why AI-based conversational analytics is the future for first-party marketing data

    As regulations like GDPR and CCPA put a stranglehold on the use of third-party consumer data sources, making sure you have access to actionable first-party data is more important than ever. While you probably have access to data like customer purchase history, website and other digital journey information like paid search interactions, there are limits to how much insight marketers can gather from these sources. Conversational analytics represents one of the last bastions of precise first-party insights into how customers interact with your brand, how they think of your product or service, and perhaps most importantly, exactly how they talk about it.

  • Why the COVID-19 pandemic boosts digitization

    Why the COVID-19 pandemic boosts digitization

    Today, there is hardly a company that can do without digital technology. Usually, a large number of IT systems and programs perform their services in more or less peaceful coexistence, but it was hardly possible to synchronize these systems and to structure processes better. The collaboration of processes and procedures, however, will bring the next boost in digitization.

  • Privileged accounts remain a popular gateway for hackers

    Privileged accounts remain a popular gateway for hackers

    Privileged accounts, such as local admin and service accounts, exist everywhere in multiple places throughout an organization, and trying to manually discover and manage them is virtually impossible. That’s why Thycotic recommends automating privileged account discovery on a continuous basis so that you can see what you need to protect and what security controls should be in place.

  • Optimus solution integrated with RAG's Wangiri fraud intelligence exchange

    Optimus solution integrated with RAG's Wangiri fraud intelligence exchange

    Neural Technologies, a long-established sponsor of the Risk & Assurance Group, and a leading international provider of revenue protection, digital transformation and data analytic solutions to the telecommunications industry, has integrated its Optimus Fraud Management System (FMS) with the blockchain that powers RAG's Wangiri fraud intelligence exchange.

  • Criteo’s new marketing solution for traffic generation

    Criteo’s new marketing solution for traffic generation

    Criteo just announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic.

    Previously in beta testing with over 750 clients, Criteo’s Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands.

  • Marketers need to stop making their own jobs harder

    Marketers need to stop making their own jobs harder

    It’s no secret – marketers are time-strapped individuals. With the ongoing pandemic, we’ve also had to take on the role of part-time fortune teller.

  • Hackers are actively exploiting the COVID-19 crisis

    Hackers are actively exploiting the COVID-19 crisis

    CyberProof Inc., a UST Global company, warns of new cybersecurity threats amidst the coronavirus pandemic. Hackers, including cybercriminals and state-sponsored threat actors around the globe, are taking advantage of the COVID-19 outbreak to accelerate their activities and spread their own infections.

  • How storytelling works best

    How storytelling works best

    People love to share their stories with other people - especially when they are emotionally touched – and it is called social sharing in the language of the web. Besides the fact of sharing, it also serves to organize feelings: negative feelings can be mitigated by talking about them and that provides relief; positive feelings, on the other hand, can be amplified and prolonged by talking about them. Content with low emotional value is rarely shared with others, whereas highly emotional content is very often shared and best conveyed by telling stories.

  • The state of video marketing 2020

    The state of video marketing 2020

    According to wyzowl’sVideo Marketing Statistics 2020, 85% of businesses are using video as a marketing tool and 92% of marketers consider videos as an important part of their marketing strategy.

  • The power of AR in e-commerce

    The power of AR in e-commerce

    Especially in entertainment television, sports TV or shopping, consumers are currently very enthusiastic about video-triggered Augmented Reality (AR), a variant of AR, in which the user holds the smartphone or tablet camera on a moving image and is offered information and interaction options at the same time to match what he/she sees.

  • Apple operating system increasingly the target of malware

    Apple operating system increasingly the target of malware

    MacOS has the reputation of being a relatively attack-proof operating system. Not only among Apple users, MacOS has always been far less susceptible to malware and cyberattacks than the market leader Windows. The fact is, however, that even Mac users are not immune to compromises or dangerous infections, as there is more and more malware that specifically targets MacOS.

This week's highlights

Malaysia successfully fighting streaming piracy

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
A new study, researching content viewing behavior of Malaysian consumers, has found a massive 64% decrease in consumers accessing piracy websites over the past 12 months, due to the Ministry of Domest
Read more...

Novel Linux malware targets VoIP softswitches

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
ESET researchers have discovered a previously unknown Linux malware that targets Voice over IP (VoIP) soft switches. The malicious program was named by the analysts of the European IT security manufac
Read more...

Manipulated language AI can write manifestos that appear human and radicalize automatically

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
Shockingly, researchers at the Middlebury Institute of International Studies at Monterey, California, managed to teach Artificial Intelligence (AI) "GPT-3" to believe in the "QAnon" conspiracy theorie
Read more...
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Previous articles

Manufacturers of Fast-Moving Consumer Goods (FMCG) face new challenges in addressing customers

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
Companies have been able to successfully create a large number of brands over the years by making use of linear TV for Fast-Moving Consumer Goods (FMCG), which are consumer goods from the areas o
Read more...

The concept of “corporate purpose” requires rethinking of the economy

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
Our value system is changing in times of corona. Issues such as responsibility, sustainability, and fairness are in the public eye and rapidly increasing in importance: big problems of the world have
Read more...

How is Covid-19 changing South-east Asia’s super apps?

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
After enjoying years of exponential growth, South-east Asia’s super apps have been forced to reassess their business models because of Covid-19, with many refocusing their priorities as they pla
Read more...
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Previous month's highlights

Stand out from the crowd with visual storytelling

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

Only a few seconds decide whether a consumer reads a message or clicks it away immediately. Images help to make consumers perceive content in the first place as our brain processes visual information 60,000 times faster than pure text. It is proven that three days after people have read information, they usually only remember 10% of the content; however, if the same information is conveyed with relevant images, the proportion increases to 65%. The magic word is therefore 'visual storytelling', which is highly effective in a skillful combination of image and text.

Criteria that amount to a good explanatory video

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

Fifteen years ago, on April 23, 2005, the first video, only 18 seconds long, was uploaded to YouTube. Two years later, the first explanatory videos were published, and today a billion explanatory videos are watched worldwide every day on YouTube alone. No wonder that videos are by now responsible for around 80% of global data traffic.

Being one step ahead thanks to 5G technology

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

Often, high-quality live streams only run reliably in wired networks and providers and consumers can only dream of a smooth live transmission on mobile devices. Limitations and price concerns often lead to disappointments. The more excited companies should be about the early introduction of area-wide 5G technology that offers revolutionary possibilities in communication. 5G networks transmit information faster, regardless of cable connections and providers. The technology provides the necessary bandwidth, reduces latency and connection breaks, enables the delivery of streams with up to 8K via mobile Internet and thus ensures more independence on all sides. For communicators and marketers, 5G means that they can provide their target groups with exciting video content in convincing quality, affecting several areas:

Surge in streaming during COVID-19 circuit breaker as Singaporeans turn to online video for communication, news, entertainment, exercise and more

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

The COVID-19 pandemic is impacting lives across the globe, forcing people to change how they work, learn, stay informed, exercise, connect with one another and access entertainment options. Streaming is at the forefront of this new normal with Singaporeans now engaging with online video for an average of four hours and 47 minutes every day. One of the highest video consumption rates globally, according to a new global “How Video is Changing the World” report from Limelight Networks Inc., that exposes the new ways online video supports our daily activities during and after the pandemic.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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