Sunday Aug 18th

This week's highlights

Real users live everywhere - not just in Walled Gardens

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
According to a survey of the market research firm eMarketer, global spending for online advertising will reach nearly 427 billion US dollars in 2020. But how can advertisers use their media budget eff
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What’s really the adding value of programmatic

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
Providing content on the Internet free of charge is made possible by advertising. However, not targeted or obtrusive advertising endangers the proper functioning of this model. Rather, it favors the m
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Predictive analytics methods in marketing

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
In the following is a list of the most important predictive analytics approaches that allow to forecast consumer behavior and customer needs which should be useful for your business planning as well a
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Previous articles

Launch of a new global analytics tool for Amazon sellers

Category: July 2019 - Multichannel, Mobile & Video Marketing
Egrow, an all-in-one solution for data-based decision making to design, launch, develop and grow an Amazon Marketplace business and support the next generation of entrepreneurs, has just been launched
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Location-based data fuels next generation of insight-driven marketing

Category: July 2019 - Multichannel, Mobile & Video Marketing
Blis, a company specialized in understanding real, human behavior by analyzing vast quantities of mobile location data, provides businesses with information about what people actually do to help them
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SpotX facilitates easy access to third-party viewability and verification for in-app mobile ads

Category: July 2019 - Multichannel, Mobile & Video Marketing
As content consumption on mobile continues to increase around the world, so has advertising spent on the medium. In fact, nearly a quarter of digital advertising budgets are allocated to mobile apps,
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Previous month's highlights

Revolutionizing the sales approach with AI

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

For marketing projects, customers or prospects are typically segmented into groups, such as by gender or geographic region, and automated routes are built from those segments. A really personalized approach, however, isn’t possible that way, only recommendations, offers or purchase proposals based on a cluster. Well, not only does this practice have high waste circulation, it regularly upsets customers when, for example, they are offered things they have long since bought.

Making communication measurable with the help of AI

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

Artificial Intelligence (AI) and the opportunities it brings are hotly debated among marketing and communications professionals right now. Although the hype surrounding AI has often still very futuristic visions, many companies are keenly interested in AI and its value in everyday communications and marketing.

How established is AI in marketing really?

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

Artificial intelligence (AI) is often mentioned in conjunction with big data or machine learning as a generic term for methods and applications that deal with the automation of intelligent behavior. A key feature of AI is that it is based on software that is capable of learning from its own behavior and that way constantly improves itself.

‘Principles on AI’ adopted by 42 countries

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

The 36 member countries of the Organization for Economic Co-operation and Development (OECD) and six other countries formally adopted the first set of intergovernmental policy guidelines on Artificial Intelligence (AI) this month, agreeing to uphold international standards that aim to ensure AI systems are designed to be robust, safe, fair and trustworthy.

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