Sunday Nov 29th

  • Appointments & Announcements

    Appointments & Announcements

     

     

    Adrian Jones has been named Senior Vice President and Managing Director for Asia Pacific and Japan.

    Adrian will join Cognizant, effective November 2, based in Singapore. He will responsible for advancing Cognizant’s Asia-Pacific growth strategy.

    Adrian brings more than 30 years of experience to his new role, most recently serving as Executive Vice President for Asia Pacific and Japan at Automation Anywhere, a global leader in Intelligent Automation. Having joined Automation Anywhere in 2018, Adrian has built the company’s regional presence and helped to grow the business to a market-leading position.

    Prior to Automation Anywhere, Adrian held senior leadership positions at some of the world’s largest technology companies across geographies, including Symantec, Oracle, and Hewlett Packard.


    The seventh edition of the Singapore Media Festival (SMF) returns in a hybrid format this year, presenting a refreshed line-up that will propel Asian stories to a global audience. The 11-day Festival will bring together the region’s best talents through a mix of physical and virtual programmes that showcase the sector’s ingenuity, creativity and resilience and presents diverse experiences that reimagine Asian storytelling.

    Hosted by the Infocomm Media Development Authority (IMDA), SMF takes place from 26 November to 6 December 2020. It consists of the Asian Academy Creative Awards (AAA), the Asia TV Forum & Market (ATF) and ScreenSingapore (SS), the Singapore International Film Festival (SGIFF), and this year’s new addition, the inaugural SuperGamerFest (SGF) 2020. Due to COVID-19 restrictions and restrictions on large-scale consumer events, Singapore Comic Con (SGCC) will be taking a hiatus this year.


    Qlik announced the acquisition of Blendr.io, an easy-to-use, scalable and secure embedded integration and automation platform (iPaaS), that seamlessly automates data integration and orchestration of processes across 500+ SaaS applications and cloud data sources.

    Purpose built for embedded SaaS use cases and enterprise integration workflows, Blendr.io expands Qlik’s ability to deliver Active Intelligence through its end-to-end data integration and cloud analytics platform, where real-time, up-to-date data triggers immediate action to accelerate business value across the entire data and analytics supply chain.

    With the acceleration to cloud-based SaaS applications, modern data and analytics platforms must enable real-time data access, ingestion, transformation and insight discovery to trigger action at the point of decision. Through Blendr.io’s best-in-class application connectivity, integration and process automation solutions, Qlik reinforces the importance of automation and action as key attributes of its cloud-first end-to-end data and analytics platform.

    Blendr.io’s technology enables Qlik to expand the existing breadth of its data integration and data analytics offerings to also include automation to trigger actions and enhance augmented analytics capabilities. Qlik will expand existing Blendr.io standalone iPaaS use cases to include the ability for customers to explore new analytics use cases through timely access to even more analytics-ready relevant data from over 500 SaaS applications.

    Blendr.io will also help expand the Qlik ecosystem use cases across ISVs, SaaS providers and enterprises. For ISVs and SaaS providers, Blendr.io helps integrate data from existing SaaS solutions with a variety of customer solutions, including accounting software, ERPs, CRMs, e-commerce platforms, sales cloud tools, messaging apps and more. Blendr.io also helps ISVs and SaaS providers enable customer self-service activation through native integrations to cloud data sources. For IT teams managing enterprise application and integration, Blendr.io easily integrates into almost any platform, from application tracking systems and human resource management systems to e-learning and expense management. And through Blendr.io, organizations can more easily feed AI engines and platforms by automating the data capture from hundreds of cloud application data sources to further data science and predictive analytics efforts.

    Terms of the deal were not disclosed. The Blendr.io team and leadership have joined Qlik as part of the Global Products and Product Technology organizations. Qlik is fully committed to supporting all existing Blendr.io customers and the platform will continue to be made available to new SaaS solution partners. Qlik will be integrating Blendr.io technologies into its current go-to-market models, with plans to integrate the technologies into its cloud-first data and analytics platforms starting in 2021.


    Adzymic, a Singapore-based ad-tech company, has expanded to Thailand, Hong Kong, and Japan with official local partnerships, bringing its full suite of dynamic creative solutions to advertisers in these markets. Adzymic has named Spikebrand its partner for Thailand, Maadtech Global for both Thailand and Hong Kong, while Atlas Associates is the Japan partner.

    Digital advertising spend in the three countries is expected to reach US$17.5 billion this year - US$637 million in Thailand, US$1.2 billion in Hong Kong and US$15.7 billion in Japan.

    Adzymic’s award-winning next generation Dynamic Creative Management Platform helps agencies and publishers easily transform display advertising into high performing personalized content ads such as digital banners, carousel ads, dynamic product ads, minisite ads, social display ads and vertical videos. Advertisers can easily create ads by providing the image, headline, and a destination URL. No coding knowledge is required to setup a HTML 5 display ad; the platform generates creative tags and places them on compatible ad servers.

    Adzymic’s Smart Tag technology automatically generates personalized ads based on site interaction and provides end-to-end tracking of user behavior and conversions, without the need of product feed. Ads are optimized in real-time using machine learning algorithms and on-demand ad updates. Clients can scale their ad production with a single tag, foregoing high setup, maintenance, and design costs. The technology is also built to work with industry leading ad servers and demand side platforms.

    Co-founded in 2017 by Kenniess Wong and Travis Teo, Adzymic has since worked with various brands including DBS, Harvey Norman, Daimler, Pan Pacific, Sony Pictures, Toyota and Esplanade Singapore, and agencies such as Havas Media, Dentsu and IPG Mediabrand. With the expansion into Thailand, Hong Kong, and Japan, Adzymic will continue to offer their solutions via agency networks.

    COVID-19 has led to a change in consumer behavior and advertisers too have changed priorities, placing greater emphasis on digital advertising with campaigns that encourage quick purchase from consumers. Digital formats are expected to drive APAC ad revenue growth this year, with social media and video being the strongest performers, growing at 10 percent and 4 percent, respectively.


    Wachsman, a global communications-based strategy consultancy, announced the appointment of Danny Phan as Chief Strategy Officer.


    For the past 18 months, Phan has served as Wachsman’s Managing Director for Asia Pacific, leading the regional headquarters in Singapore in order to bolster its presence across ASEAN. Phan’s new role marks the first C-suite appointment since Wachsman, an Inc. 500 recipient this year, was founded in 2015.

    An award-winning communications veteran, Phan is equipped with more than 20 years of experience across emerging markets in Asia Pacific and the United States. To date, Phan has advised some of the world’s leading tech companies, including Southeast Asian ride-hailing giant Grab, American online platform marketplace Airbnb, and the Asia Internet Coalition on policy and regulatory communications. In this new global role, Phan will have extended management responsibilities across all regional headquarters and will be responsible for spearheading Wachsman’s global growth strategy, including the expansion of the firm’s intellectual property, service offerings, talent strategy, as well as cross-border client mandates.

    Prior to joining Wachsman, Phan was the Regional Managing Director for Teneo Singapore and Southeast Asia and previously held senior leadership roles at Burson-Marsteller and Ogilvy. Throughout his over two decade tenure in the communications industry, Phan has received multiple accolades, recognized as “Young PR Professional of the Year” at the Asia Pacific PR Awards and included in Campaign Asia's "40 under 40."

    Since its inception as a public relations firm, Wachsman has since evolved as a consultancy, broadening its service offerings to include policy and regulatory affairs, organizational and change management, as well as risk issues and crisis mitigation. With Phan at the helm of the Singapore office’s operations, Wachsman has taken on mandates from organizations distinguished by aggressive transformation agendas, such as KBZ Bank, Myanmar’s largest private commercial bank; Singlife, a digital insurer creating an interconnected financial service for Singaporeans; and R3, a leading enterprise blockchain platform.


    During the past year, Ogilvy Thailand has enjoyed remarkable recognitions on several international stages, and has recently been ranked as Asia’s Top 3 Creative Agency of the Decade in 2020 Cannes Lions Creativity Report. This is all thanks to the dedication of the people and the strategic approach of data x creativity x technology that have continuously powered the company’s business success. Ogilvy Thailand therefore takes this opportunity to recognize its talents who will continue to lead the mission of transforming clients’ businesses towards Modern Marketing.


    The new ‘power team’ consists of two newly promoted Executive Creative Directors – Gumpon Laksanajinda and Prasert Vijitpawan - who will join the other two ECDs namely Torpun Lersin and Andrew Chu in ensuring that creativity is integrated into the end-to-end of clients’ businesses to generate real growth.



    Gumpon, Prasert, Torpun, and Andrew have rich experiences and knowledge in various industries - from FMCG, Food, Retail, Automobile, Banking, Telecom, to Property and Energy. Throughout their careers with Ogilvy Thailand, they have earned the company numerous local and international awards and accolades, notably Cannes Lions, D&AD, One Show, London International Awards, Spikes Asia, and ADFEST. Together, they have set the new standards for the creative industry, not just in Thailand but globally, with their skillful integration of creativity into every touch point of the customer journey to drive business results. Each a highly regarded creative veteran in their own right, the four Executive Creative Directors will use their combined strengths across industries and platforms to create groundbreaking innovations and solutions that will transform clients’ businesses towards the future.


    AnyMind Group announced a partnership with the ITC company Dai Viet Group (DVG) for limitless automotive media solutions.

    Through its AutoPortal Global (AP Global) group, Dai Viet Group (DVG), hosts a massive automotive portal network across the globe, focusing on a comprehensive Automotive Listing Platform, ushering in an up-to-date Automotive News Hub, and building an interactive Automotive Community Network.

    The partnership between DVG and AnyMind Group ushers in the mutual use of technology from both companies. Through this alliance, both companies aim to optimize both their ecosystems and marketing tech solutions, allowing brands and businesses to approach buyers seamlessly and effectively throughout their online car shopping experience.

    AP Global’s group of online automotive portals will use AnyMind Group’s AdAsia360 platform – a monetization platform that enables online publishers to consolidate, manage, and track their revenue streams across multiple supply-side platforms and ad networks. It also provides publishers with features such as AdAsia Tag Service, header bidding, integration with Google Analytics, automated pricing optimization, third-party ad verification, visibility, and brand safety tools.

    AnyMind Group will also provide resources from its CastingAsia Creators Network to optimize AP Global’s owned social media channels. This includes incubating and grooming AP Global’s in-house talents, including those featured on its YouTube channels, further growing its social media presence through training, content production support, collaboration opportunities, and social media monetization.


    ConnecTechAsia concluded last week after three days of insightful conference sessions and exhibitions on the latest solutions and trends empowering the digital economy. According to the organizer, more than 6800 attendees participated in the first fully virtual iteration of the event that featured some 200 conference sessions, 280+ speakers and 323 exhibitors.

    One of the highlights of the event, the inaugural CommunicAsia Awards, recognised innovation and achievement across global service providers.


    The virtual award ceremony was held on 30 September and featured winners in the categories of:

    • Best RAN Technology, won by Huawei Technologies with their Massive MIMO Enabling Superior 5G Experience.
    • Most Innovative 5G Trial in APAC, taken by the Faculty of Medicine Siriraj Hospital of Thailand for their implementation of 5G to build a secure, reliable and smart 5G Hospital in Thailand.
    • Telecom Service Innovation in Response to COVID-19, awarded to Robi Axiata for their Crisis Igniting Innovation Project.
    • Most Significant Contribution to Edge Computing, saw SK Telecom taking it with their multi-cloud supported 5G edge platform and services.

    36 start-ups also took part in the first edition of Elevating Founders Asia, the flagship start-up event of ConnecTechAsia.

    After two days of pitch-offs, the winners for the various verticals were:

    • Overall Winner/Smart Cities - Dot Incorporation was crowned overall winner as they reinvent accessibility with their Dot Watch, an accumulation of their work in the field of assistive technology.
    • HealthTech - Ostique, a female, mission-led team, developing innovative ostomy devices combining advanced functionality with customisable aesthetics to improve patients' quality of life.
    • FinTech - Merkle Science with their blockchain transaction monitoring and intelligence solutions to detect, investigate and prevent the illicit use of cryptocurrencies.
    • EdTech - Akadasia, a Singapore-based mission-driven EdTech business that aims to democratise education for all by empowering educators with the skills and the technology to teach.
    • Tech for Good - Uniphage topped this category as a biotechnology company aiming to solve the problem of bacterial and fungal diseases worldwide starting with the agricultural sector.
    • RetailTech - DamoGO, an all-in-one mobile app offering a platform that connects restaurant, bakery and other store owners selling surplus food to consumers seeking convenient quality meals at discounted prices.


    Spread across four main virtual exhibition halls and 12 international group pavilions, 323 companies showcased their latest innovations and solutions and connected with attendees through videos, online chat and live presentations. Content from the virtual ConnecTechAsia2020 will be available here till 1 June 2021, more details on next year's event will be announced in due course.


    Shopee and Visa sign five-year strategic partnership to unlock new growth opportunities for Southeast Asia's digital economy.

    Shopee users will benefit by being able to pay with an ease of mind using Visa and enjoy additional promotions and rewards.

    This partnership is part of Shopee’s mission to better the lives of individuals and businesses through technology, which increasingly includes digital payments.

    As part of the regional agreement, Shopee and Visa will partner to
    :

    • Incentivize MSMEs to digitalize their business on Shopee and adopt digital payments through Visa
    • Provide MSMEs with marketing and campaign support to drive awareness, traffic, and sales to online stores
    • Launch co-branded credit cards in collaboration with local banks
    • Offer fast, easy, and secure Visa payments to all Shopee users
    • Create unique experiences for Shopee users through Visa’s exclusive sponsorship platforms

    Shopee will be able to provide shoppers and merchants with greater value, convenience, and security through Visa, making it easier to do business and increase sales.

    Visa will tap on Shopee’s extensive user base to expand its presence with Southeast Asia MSMEs and online shoppers.

    Over the next few months, Shopee and Visa will also launch co-branded credit cards across selected markets in partnership with local banks. It will offer shoppers integrated and seamless rewards and allow Visa to reach more local consumers. In Malaysia, the Maybank Shopee Credit Card was launched in June 2020 and was well received by Malaysians with overwhelming response in the first few days of launch.

    The partnership will also see Shopee deepen its relationship with CyberSource, Visa’s full-service payment management platform, to support transaction processing and fraud detection and ensure a smooth and frictionless online shopping experience.


    Bridgestone Asia Pacific has won two awards at the 12th Annual Global CSR Awards 2020, in line with its global CSR commitment ‘Our Way to Serve’, where the company continually works towards a securing a sustainable society and helping ensure a healthy environment for current and future generations.

    • Bridgestone Asia Pacific clinched Platinum – the highest honor for CSR Leadership – for its various ongoing initiatives to raise awareness and support the research and prevention of cancer across China and Asia Pacific region.
    • Bridgestone Vietnam, a group company of Bridgestone Asia Pacific, also won Gold Award for Best Community Program for its “Bridgestone Squad – Complete Safety for Children in 2019” campaign which focuses on improving access to education, increasing employment opportunities as well as promoting traffic safety through education.

    This is the third consecutive year that Bridgestone Asia Pacific and its group companies are being recognized for its CSR initiatives at the Global CSR Awards organized by The Pinnacle Group International. The Global CSR Awards is one of Asia’s most prominent CSR Awards that recognizes innovative and outstanding CSR programs that demonstrate the company’s leadership and commitment towards being ethical and respectful towards individuals, communities and environment in the way they do business. The entries are considered by a panel of judges made up of internationally recognized professionals from various industries and disciplines that were selected to ensure a fair and objective review process.


    Southeast Asia is on track to becoming the fourth-largest economy by 2030, with an increasing percentage of GDP driven by the digital economy. The Southeast Asia internet economy is expected to reach $300 billion by 2025 with e-commerce being the biggest sector and driver of growth. The Southeast Asian e- commerce market is estimated to be worth $150 billion by 2025, up from $38 billion in 2018. An increasingly tech-savvy population, rising middle class and the accelerated shift towards online services will further fuel the e-commerce industry. In 2015, 49 million people bought or sold items online, and by 2019, that number tripled to 150 million. With more than 70% of the region’s adult population being unbanked or underbanked2, adopting digital payments will enable them to participate in the digital economy.


    Ruud Wanck is Candid’s new CEO, one of the largest independent marketing and advertising platforms in the Netherlands.


    Ruud held several global leadership positions at GroupM over the past years, working from Amsterdam, London, and New York. His career involved a number of roles, from Chairman in the Benelux, Chief Digital Officer for EMEA, Global Digital COO to Global CEO at GroupM Connect, where he headed thousands of digital experts working across 60 countries in the field of marketing, data and technology. Three years ago, he co-founded an investment company participating in various start-ups and scale-ups. He will stay on as a co-founder in addition to his role as CEO at Candid where he has also joined as a partner.

    CEO and founder Gérard Ghazarian will be leading the new board of directors and focus on Candid’s merger and acquisition strategy (M&A).

    Due to several acquisitions - such as media agencies Stroom, M2Media, the Digital Agency Group, including digital media, data and advertising agencies like Online Company, Havana Harbour and 6Circles, daily dialogues and XXS, Candid grew rapidly.

  • SCMP Research to meet global demand for intelligence on China’s leading industries

    SCMP Research to meet global demand for intelligence on China’s leading industries

    The South China Morning Post (SCMP) announced the launch of ‘SCMP Research’, a new knowledge-vertical dedicated to providing the latest intelligence and insights on leading industries in China.

  • Privileged accounts remain a popular gateway for hackers

    Privileged accounts remain a popular gateway for hackers

    Privileged accounts, such as local admin and service accounts, exist everywhere in multiple places throughout an organization, and trying to manually discover and manage them is virtually impossible. That’s why Thycotic recommends automating privileged account discovery on a continuous basis so that you can see what you need to protect and what security controls should be in place.

  • Getty Images partners with Climate Visuals to launch Visualising Sustainability Guidelines – supporting brands and businesses to use visual content which incites change

    Getty Images partners with Climate Visuals to launch Visualising Sustainability Guidelines – supporting brands and businesses to use visual content which incites change

    Getty Images, a world leader in visual communications and pioneer in the field of visual methodology, has unveiled new research which shows that climate, and sustainability more broadly, are still key issues for people in Asia Pacific even amid the COVID-19 pandemic. The findings have been revealed in a second wave of research for Getty Images’ creative insights platform Visual GPS, completed in conjunction with global market research firm YouGov.

  • JioMart and Whatsapp partnership to change the face of mom-and-pop retail stores in India

    JioMart and Whatsapp partnership to change the face of mom-and-pop retail stores in India

    After entering into a massive US$5.7bn deal with Facebook, Reliance Industries has begun piloting its new commerce venture JioMart on WhatsApp.

    JioMart has the advantage of its own Jio telecom user base and the massive reach of the Facebook-owned WhatsApp platform to transform the Indian retail landscape, says GlobalData, a leading data and analytics company that estimates the Indian online food and grocery channel to reach INR678bn (US$8.9bn) by 2023.

  • New Data-to-Insights (D2I) assessment tool evaluates performance improvements

    New Data-to-Insights (D2I) assessment tool evaluates performance improvements

    Qlik launched two new resources that build on the recent global IDC study sponsored by Qlik, which shows organizations that invest in creating data-to-insights (D2I) capabilities through modern data and analytics pipelines are seeing significant gains.

    Through the new IDC hosted assessment tool, every organization can evaluate the strengths and gaps in their own data pipelines. The tool also provides a set of recommendations that will help organizations better support and focus on strategic investments that can have significant bottom line impact.

    “Organizations across the globe are missing a crucial opportunity to impact their performance by turning data into ongoing business value due to gaps in leaky data pipelines,” said James Fisher, Chief Product Officer at Qlik. “Qlik’s unique end-to-end approach to data integration and analytics can help any organization act at the speed of data through improved data-to-insights capabilities that drive tangible business outcomes.”

    Additionally, a new Qlik data analytics application titled “Data as the New Water: The Importance of Investing in Data and Analytics Pipelines” provides a detailed geographic breakdown of the significant differences in how respondents in key markets such as the US, UK, Brazil, Australia, Singapore and Japan are positioned to either reap the benefits or fall behind competitors based on the strength of their data pipelines.

    The overall survey of 1,200 business leaders shows that companies carrying the highest demonstrable D2I capabilities through modern data analytics pipelines (Leaders) are seeing significant bottom line impact.

    • 88% of Leaders said operational efficiency improved (versus 76% overall), and the average improvement was 21% (versus 17% overall)
    • 86% of Leaders said revenue improved (versus 74% overall), and the average improvement was 23% (versus 17% overall)
    • 90% of Leaders said profit improved (versus 76% overall), and the average improvement was 24% (versus 17% overall)


    In Asia Pacific, the findings show key differences in how each country is approaching data pipelines and their D2I capabilities, and how those approaches are impacting business performance.

    • The average D2I score is 41.8 across Asia Pacific: India showed the highest overall score at 47.4, with Australia close behind at 42.4; Singapore and Japan carried the lowest scores at 38.8 and 38.5, respectively.
    • One of the strongest impacts of a higher D2I score beyond increase in profit or revenue is an increase in customer satisfaction/loyalty, essential for businesses during a COVID- 19 impacted market. The overall average of increase in this category was 21.5%, with Australia leading with a 27% improvement, followed by Singapore (21%), India (20%), and Japan (18%).
    • Virtually every company surveyed across Asia Pacific (96% or higher) reported a significant challenge in identifying which data sources were valuable: Singapore recorded the highest rate of this challenge (100%), followed by India (98%), Australia (97%), and Japan (89%).


    Regardless of regional differences, every organization is inundated with complex and varied data types. Many are struggling to maximize the value of that data since it is flowing through unintegrated and leaky data pipelines, often due to a lack of a data catalog and change data capture capabilities. In addition, investments in AI and analytics are being undercut without an agile, automated, and agnostic data pipeline that continually transforms data from any cloud, system or source into enterprise-ready information that drives action and outcomes.

    Qlik’s data integration and data analytics platforms, together with its data literacy as a service offering, deliver the industry’s only end-to-end approach to Active Intelligence. Unlike traditional BI, Active Intelligence realizes the potential in data pipelines by bringing together data at rest with data in motion for continuous intelligence derived from real-time, up-to-date information, and is specifically designed to take or trigger immediate actions. This eliminates data leaks by closing the gaps from relevant to actionable data (Qlik Data Integration), actionable data to actionable insights (Qlik Analytics) and from investment to value (Data Literacy as a Service). (Source: Qlik)

    By MediaBUZZ

     

  • The power of AR in e-commerce

    The power of AR in e-commerce

    Especially in entertainment television, sports TV or shopping, consumers are currently very enthusiastic about video-triggered Augmented Reality (AR), a variant of AR, in which the user holds the smartphone or tablet camera on a moving image and is offered information and interaction options at the same time to match what he/she sees.

  • TikTok: short video campaigns prosper among the young

    TikTok: short video campaigns prosper among the young

    Until 2018, TikTok was known as Musical.ly, a Chinese video portal for lip synchronization of music videos. With TikTok, users can watch, record, and edit videos from 12 seconds to 5 minutes. Special effects or filters can also be added, which should make the clip stand out from the others.

  • Adobe’s mission to enable ‘Creativity for All’ continues brilliantly

    Adobe’s mission to enable ‘Creativity for All’ continues brilliantly

    Adobe just unveiled significant innovation across its Creative Cloud applications and services at Adobe MAX. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Furthermore, Adobe underscored its commitment to accelerating the development of mobile and multi-surface apps, with the official launch of Adobe Illustrator on the iPad and Adobe Fresco on the iPhone. Additionally, the company previewed a prototype of a digital content attribution tool that will debut within Photoshop and Behance as part of its Content Authenticity Initiative.

  • How conversational marketing drives online sales

    How conversational marketing drives online sales

    Today’s online buyer expects a direct approach, an authentic dialogue and excellent service anytime and anywhere, according to iAdvize.

    “Consumers don't want to get a product sold, they want advice so that they can buy the product that best suits them”, says the International Marketing Manager of iAdvize.

  • Messengers and social media can serve to disclose personal data

    Messengers and social media can serve to disclose personal data

    I was watching The Social Dilemma on Netflix earlier this month and highly recommend it. The quintessence of the film is that today’s technology that connects us also monetizes us - or even controls us – with frightening consequences.  Although we are aware of that already – and in general the fact that nothing is for free on the internet - we still do not want to face the truth.

  • COVID-19 lockdowns expedite augmented reality globally

    COVID-19 lockdowns expedite augmented reality globally

    The forced inaction of the past weeks triggered companies, institutions, and users to look into augmented reality (AR) and the opportunities it offers. They simply had time to get used to changing work processes and to test new tools and techniques.

  • Storytelling is booming in difficult times

    Storytelling is booming in difficult times

    Storytelling isn’t a tool that fits all management situations in the company. Good communication is adapted to the situation and appeals to both sense and sensibility. It depends on the appropriate use of each individual communication measure. Effective leadership communication uses many formats, including storytelling, which is why we want to discuss its strategic use more in detail in the following.

  • Bluefish444 announces video I/O compatibility with Aximmetry’s virtual studio software

    Bluefish444 announces video I/O compatibility with Aximmetry’s virtual studio software

    Bluefish444, manufacturer of the professional video industry’s highest-quality uncompressed 4K SDI, ASI, Video Over IP & HDMI I/O cards and mini converters, has announced SDI I/O support for real time 3D graphics and virtual studio software from Aximmetry for the KRONOS K8 and Epoch range of video cards. All Bluefish Epoch and KRONOS video cards feature bi-directional SDI I/O and are widely integrated by 3rd-party developers and OEMs via the cross-platform Windows, Linux and macOS SDK.

This week's highlights

Ground-breaking open-source security solution will safeguard billions of devices

Category: November 2020 - Voice Commerce: voice search & digital voice assistants as storyteller
A few lines of code embedded in the firmware is all it takes to offer multi-layer, virtually impenetrable protection for the world’s hugely vulnerable Internet of Things (IoT) devices.
Read more...

Voice bots should be used in combination with human agents

Category: November 2020 - Voice Commerce: voice search & digital voice assistants as storyteller
Voice bots keep getting better and better, but their growing adoption raises at the same time questions about data protection and the limits of use in personal conversations. Although, we are clearly
Read more...

How to optimize your website for voice search

Category: November 2020 - Voice Commerce: voice search & digital voice assistants as storyteller
More and more users are no longer typing in their search query by hand, but are using voice assistants such as Alexa, Cortana, Siri, or Google Voice Search to conveniently speak the search query with
Read more...
View More Articles

Previous articles

Limelight Networks’ new EdgeFunction improves online experiences

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
Limelight Networks, a leading provider of content delivery network (CDN) and edge cloud services, has launched EdgeFunctions, a new serverless compute service which allows developers to tap into the p
Read more...

Reputation Experience Management: Customer experience and reputation go hand in hand

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
Online reputation management (ORM) is increasingly becoming a success factor for businesses since effective customer experience management and the endeavor to actively listen to customer voices, can b
Read more...

Getty Images partners with Climate Visuals to launch Visualising Sustainability Guidelines – supporting brands and businesses to use visual content which incites change

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
Getty Images, a world leader in visual communications and pioneer in the field of visual methodology, has unveiled new research which shows that climate, and sustainability more broadly, are still key
Read more...
View More Articles

Previous month's highlights

SCMP Research to meet global demand for intelligence on China’s leading industries

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

The South China Morning Post (SCMP) announced the launch of ‘SCMP Research’, a new knowledge-vertical dedicated to providing the latest intelligence and insights on leading industries in China.

Use of AR and VR technology in-store

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

With their smartphone, customers hold a small “supercomputer” in their hands every day, which is why brands and retailers should start to play with the possibilities of the digital commerce environment in traditional brick-and-mortar retail.The so-called smart mirror technology provides a good example of how the boundaries between online and offline experience start to blur. These interactive mirrors suggest to customers outfit combinations directly in the changing room, among other things, based on the clothes they have taken to try on. These can then be loaded onto the smartphone, for example, using a QR code scan. The items can then be bought either directly in the store or later online. Another good example is the smart shop window, which gives customers an exceptional shopping experience - even outside opening hours.

COVID-19 lockdowns expedite augmented reality globally

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

The forced inaction of the past weeks triggered companies, institutions, and users to look into augmented reality (AR) and the opportunities it offers. They simply had time to get used to changing work processes and to test new tools and techniques.

Innovation and transformation crucial to tackle post COVID-19 disruption

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

Unveiled at the inaugural SAP Forward Together virtual event, SAP released the results of its poll of 4,500 Southeast Asian business leaders. According to the study, 40% of the businesses polled are still adopting a “wait and see” approach in response to the pandemic, which raises concerns about COVID-19’s impact in the long run.

View More Articles

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