Friday Oct 19th

  • Easy tips to feel more resilient and controlled

    Easy tips to feel more resilient and controlled

    Communication is ingrained in every facet of life, yet many struggle with fear, insecurity and general ineffectiveness when they find themselves eye to eye with someone to present ideas, address complicated situations, express feelings, negotiate or just “sell them self”—all whether in a personal or professional context.

  • Why customer focus is becoming more important

    Why customer focus is becoming more important

    Importance of customer-centricity continues to grow explosively in the digital world

    There is general agreement on the importance of customer relations for the creation of value and the success of companies. At trade fairs, events, or whenever companies present themselves to the general public, it is repeated in a mantra that the customer is king and comes first. Customer focus is the central theme. But why do customers feel so little about all these statements? Why do they often still not have the status in the everyday life of companies they deserve?

  • Wanted: Customer-centric marketing ad nauseam

    Wanted: Customer-centric marketing ad nauseam

    Word has spread that in the increasingly digital world the importance of customers continues to grow explosively and there is general agreement on the importance of customer relations for the creation of value for a company’s success.

    But why do customers then feel so little about all this and still not have the status they deserve?

  • Mobile websites: The underestimated communications channel

    Mobile websites: The underestimated communications channel

    Apparently, mobile optimization, the preparation of the corporate website for optimal display on smartphones and tablets, is deemed negligible by many marketing or sales decision makers - in the otherwise often very innovative, industrial companies.

  • Blockchain technology – trendsetter and transformer

    Blockchain technology – trendsetter and transformer

    The trending topic in IT, Blockchain, keeps the tech industry currently on its toes, as the distributed, decentralized database of blocks is considered impossible to get hacked: Many different servers verify algorithms for storing and uploading information, besides allowing all users of the network to see all the histories of changes or adjustments to a file or a block. Due to the security of decentralized storage and the elimination of third-party verification of transactions, processes can be automated.

  • CMO Perspective: A Paradigm Shift in How Marketers Use Their Data to Expand Influence

    CMO Perspective: A Paradigm Shift in How Marketers Use Their Data to Expand Influence

    In today’s customer-centric economy, what truly differentiates a brand from its competitors is how well it can deliver a good customer experience. As customers expect faster response times and better personalized experiences, it is increasingly critical for brands to garner customer insights in near real-time to break through the clutter and grab their attention.

  • Meet the e-privacy regulations with login alliances

    Meet the e-privacy regulations with login alliances

    If you want to find out how to manage tracking users despite e-privacy regulation and to bypass the new hurdles, keep reading.

  • 5 tips on how to reach B2B decision-makers despite ePrivacy

    5 tips on how to reach B2B decision-makers despite ePrivacy

    Reaching the desired audience has always been a challenge not to be sneezed at for advertisers and it can be assumed that it will be even more difficult in future to place advertising messages in a targeted manner. This is because the ePrivacy Regulation (ePVO) will prohibit collecting data to create detailed user profiles without explicit permission of the user. This makes it much harder to play personalized advertising across channels.

  • Making every moment shoppable with Magento Commerce Cloud

    Making every moment shoppable with Magento Commerce Cloud

    Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences.

  • FreakOut about the future of native ads

    FreakOut about the future of native ads

    Asian eMarketing met recently with Narayan Murthy Ivaturi, VP South East Asia & India, in charge of strategic partnerships, product integration and development for FreakOut, one of Japan's largest ad-tech companies.

  • Making a great leap forward in digital transformation with Optimus Ecosystem

    Making a great leap forward in digital transformation with Optimus Ecosystem

    Neural Technologies launched the Optimus Ecosystem, an integrated compilation of solutions spread across the areas of Revenue Management, Digital Integration and Advanced Automation & Analytics that allows to address effectively the challenges associated with digitizing business processes across the enterprise. According to Neural Technology, Optimus Ecosystem is the answer to a successful digital transformation journey.

  • Technology that raises the bar in the conversational application world

    Technology that raises the bar in the conversational application world

    “The next mainstream computing platform may not be bots, AR, or VR, but rather voice-based computing”, Alexandre Linares, Founder of Alpine.AI believes and points out that it is estimated that there will be 24.5 million voice-first devices shipped this year, which will lead to a total device footprint of 33 million devices in circulation.

  • A strategic approach to video marketing makes the big difference

    A strategic approach to video marketing makes the big difference

    The good old moving picture, aka video, is a popular tool for all companies that have something to show or to explain, making it interesting for marketing. Besides the fact that almost 90% of Internet users between the ages of 14 and 29 watch videos online every week, meaning that the most potent buyer group is undoubtedly video affine. Much of the consumption time of online videos is by no means attributable to new-modern social phenomena, such as binge-watching on large series and film platforms, but company’s advertising videos are often as well consumed on social media channels. In addition, the increased use of the internet via smartphone is boosting the need for new video marketing measures. If you manage to get into the microcosm of a potential buyer, advertising on video content can actually be lucrative.

  • Allocate your search engine advertising budget strategically

    Allocate your search engine advertising budget strategically

    Today, an individual and personal customer approach is essential, hence, Search Engine Advertising (SEA) started to influence its success with targeted and locally controlled customer communication. With fine-tuned local search ads, every customer response gains in importance, with advertised products and services getting seasonally adjusted and the advertising intensity increased or reduced according to the customer’s need.

This week's highlights

The emotional decision frameworks of Personas are good for automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing
As commonly known, personas are the basis for the right classification of customers in online shops to consequently deliver appropriate campaigns and offers. Generally, five to ten archetypes of buyer
Read more...

Why customer focus is becoming more important

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Importance of customer-centricity continues to grow explosively in the digital worldThere is general agreement on the importance of customer relations for the creation of value and the success of co
Read more...

Automated lead management optimizes marketing and sales - easy and fast

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Today, most shoppers are researching information on the internet - even in the business-to-business (B2B) context. Around 90% of all B2B purchases are already influenced by the website of the provider
Read more...
View More Articles

Previous articles

RTB House’s multi-layer brand safety mechanism has natural language processing at its core

Category: September 2018 - Marketing Analytics, Automation & Attribution
RTB House has adapted its multi-layer brand safety mechanisms to tailor itself for each brand’s policies.
Read more...

Ooyala Flex Media Platform automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors

Category: September 2018 - Marketing Analytics, Automation & Attribution
Ooyala will provide extended support for the Interoperable Master Format (IMF) with the Flex Media Platform, Ooyala’s flexible and configurable content supply chain optimization platform that au
Read more...

Social media seen as critical channel for delivering a consistent customer experience

Category: September 2018 - Marketing Analytics, Automation & Attribution
Hootsuite just released its Social Media Barometer Report 2018, a global survey on the importance and use of social media within small, medium and enterprise organizations across industries.
Read more...
View More Articles

Previous month's highlights

Know the ropes when searching verbally

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Gartner predicted already in 2016 that by 2020 30% of web browsing sessions will be done without a screen due to more new platforms based on "voice-first" interactions.

Digital voice assistants set a trend in the SEO market of the future

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

In the age of digitization, the consumption of content across different channels often changes quickly. Anyway, the search for content itself has remained relatively constant, since search engines are dominant for many years - with Google taking the lead and being far ahead of all competitors. At least, we see as well more and more digital assistants with speech recognition entering the market, like Apple Siri, Samsung Viv, Amazon Echo, Microsoft Cortana, Facebook M, SoundHound Hound and Google's own product Google Home.

MediaMath deliberates on digital marketing for better marketers-consumers connection

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate its mission of connecting marketers with consumers in a manner that is more effective, efficient and trusted.

Technology that raises the bar in the conversational application world

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

“The next mainstream computing platform may not be bots, AR, or VR, but rather voice-based computing”, Alexandre Linares, Founder of Alpine.AI believes and points out that it is estimated that there will be 24.5 million voice-first devices shipped this year, which will lead to a total device footprint of 33 million devices in circulation.

View More Articles

Making real-time operational decisions in the blink of an eye

Category: August 2018 - Predictive Algorithms & Native Ads

Interconnectedness makes the difference in marketing’s future

Category: August 2018 - Predictive Algorithms & Native Ads

Predictive and prescriptive analytics essential in marketing

Category: August 2018 - Predictive Algorithms & Native Ads

Putting data in the driver’s seat to reach consumers-on-the-go

Category: August 2018 - Predictive Algorithms & Native Ads

Engrossing the thought on Native Advertising

Category: August 2018 - Predictive Algorithms & Native Ads

CMO Perspective: A Paradigm Shift in How Marketers Use Their Data to Expand Influence

Category: August 2018 - Predictive Algorithms & Native Ads

IDG launched its new service platform IGD Asia

Category: August 2018 - Predictive Algorithms & Native Ads

Appier launched AI-driven proactive marketing automation platform AIQUA

Category: August 2018 - Predictive Algorithms & Native Ads
View More Articles

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