Sunday Aug 01st

  • Stay away from unsafe messenger services

    Stay away from unsafe messenger services

    Even if it is convenient and everyone already seems to be using it, WhatsApp should never be used for communication in companies, as the app from Facebook does not even meet the most basic data protection standards.

  • How companies reach the young and digital Generation Z

    How companies reach the young and digital Generation Z

    Time and again new age groups keep influencing the market, be it Generation X, Millennials and now Generation Z. With those born between 1996 and 2012, a generation comes to the fore that spends an average of 11 hours a week on cell phones, according to a report from Criteo.

  • Mobile Wallet

    Mobile Wallet

    The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once the app is installed and the user inputs payment information, the wallet stores this information by linking a personal identification format such as a number or key, QR code, or an image of the owner to each card that is stored.

  • Mobile technology to the retail rescue

    Mobile technology to the retail rescue

    The growth of online shopping has undeniably disrupted bricks-and-mortar retail, but mobile technology is coming to its rescue.

  • IDC’s predictions toward becoming a trusted enterprise in 2021 and beyond

    IDC’s predictions toward becoming a trusted enterprise in 2021 and beyond

    Whilst the COVID-19 pandemic brought new challenges for all organizations trying to deliver secure remote access to employees, there are still many infrastructural issues with regards to how IT security solutions have been deployed. These concerns need to be addressed if organizations are to realize the value of Trust Enabled Commerce.

  • ‘Hello’ from the augmented world

    ‘Hello’ from the augmented world

    In a recent study, Dr. Philipp A. Rauschnabel, AR researcher at the University of the Federal Armed Forces in Munich (Universität der Bundeswehr München), revealed with his co-authors why people value the privacy of others higher than their own when using AR smart glasses (e.g., Google Glass). The professor for digital marketing and media innovation was the first to publish user studies on AR glasses and is the author of numerous specialist publications on AR in marketing.

  • Twitter is a critical tool for K-pop artists

    Twitter is a critical tool for K-pop artists

    Twitter, together with K-pop Radar, analyzed K-pop stars' use of Twitter for the first time and found it to be a critical tool for artists as they built global audiences, as the fourth generation of K-pop stars actively communicates with global fans on Twitter.

  • Corporate influencers / Brand ambassadors

    Corporate influencers / Brand ambassadors

    Most companies have nowadays a brand ambassador, also known as corporate influencer, because as soon as employees are recognizable as members of the company, everything they say or do also reflects on the brand. This applies regardless of whether these people are aware of their own role or not, whether there is a corporate influencer strategy in the company or not.

  • AnyMind Group enhances mobile capabilities for mobile and web publishers

    AnyMind Group enhances mobile capabilities for mobile and web publishers

    AnyMind Group announced the launch of a suite of features on its publisher platform, AnyManager, to help mobile and web publishers to tap on the continued growth of mobile usage. The features center around helping web publishers leverage on progressive web applications infrastructure, and for native mobile app publishers to gain more insights from their app store data.

  • Extended Reality

    Extended Reality

    Extended Reality (XR) is an umbrella term used to describe immersive technologies that can merge the physical and virtual worlds. In other words, the term refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables, where the 'X' represents a variable for any current or future spatial computing technologies.

  • COVID-19 accelerates building intelligent workplaces

    COVID-19 accelerates building intelligent workplaces

    With the future of work being now and being digital, businesses need to build an intelligent workplace – one where employees can develop and communicate content internally and with customers in a highly automated and responsive way. This enables business growth, improves employee experience, and facilitates business continuity.

    While the trend of remote working continues, Forrester Consulting, together with Adobe, have researched on the common challenges facing organizations and how they can accelerate their transition towards becoming intelligent digital workplaces.

  • Location-based advertising entails more customers through localized offers

    Location-based advertising entails more customers through localized offers

    The sharp rise in the use of mobile devices not only has an impact on online retail but offers local retail new opportunities with location-based advertising. But in times of huge amount of data available, it is more important than ever to properly analyze information before using it for marketing activities to achieve the desired effect. Only when an advertisement is relevant - that means sent at the right time, with the right content to the right person - a positive impact can be achieved. If the relevance-oriented approach is not considered, there is a risk that users will ignore the advertising or even be negatively influenced by it.

  • Get back your data with "Universal Data Orchestration"

    Get back your data with "Universal Data Orchestration"

    An interesting and insightful article of Dr. Stefan Schulte, co-founder and Managing Director of Sherlock & Watson Marketing and Data Investigations gives us notions of how to keep our data safe.

  • Adobe makes personalized CX happening in a world without third-party cookies

    Adobe makes personalized CX happening in a world without third-party cookies

    Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies.

This week's highlights

When time is of the essence

Category: July 2021 - Mobile Marketing & Analytics
The mobile data and analytics company App Annie launched earlier this year App Annie Pulse app that has been designed to put data-driven insights in the hands of busy executives, whose time is of the
Read more...

Impact of smartphones on purchasing behavior

Category: July 2021 - Mobile Marketing & Analytics
Mobile solutions are making an impact on markets and influence user behavior as well as purchasing processes. The emerging trend of simple and cashless payment via mobile devices opens new possibiliti
Read more...

Mobile Wallet

Category: July 2021 - Mobile Marketing & Analytics
The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once
Read more...
View More Articles

Previous articles

Legally compliant use of social media

Category: June 2021 - Social Media & Influencer Marketing
There are various legal problems and pitfalls when using social media in organizations that can arise both in the use of images and in the wording, or even in the terms of use of the social network. T
Read more...

Communities are the new influencers

Category: June 2021 - Social Media & Influencer Marketing
The importance of communities is growing steadily, which is why more and more brands are trying to activate their power, and have an impact on our view of influencer marketing: In future, decision-mak
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HyperAuditor’s influencers, brands and agencies research

Category: June 2021 - Social Media & Influencer Marketing
HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic asking the following questions:   INFLUENCER RESEARCH &
Read more...
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Previous month's highlights

Virtual collaboration is becoming an integral part of our working world

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

The office is certainly the meeting place where personal exchange allows projects to progress faster than working alone in one’s own four walls. After all, it is the culture and the mood that promote creative cooperation, innovative ideas, and effective decisions. In other words, innovation needs personal encounters and face-to-face time. Hence, an office infrastructure should be in place that supports this, explaining the trend towards activity-based working right now, which means providing the most suitable work environment for every requirement.

Retinal projection and XR glasses will be screens of the future

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

Since we always carry a around smartphone, we constantly have a screen at our disposal. That fact prompted the technology experts at Deloitte to think about the role screens will play in our lives in the future.

Nielsen offers marketers accountability for their ad investment

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

Nielsen announced the global launch of Nielsen Market Lift, which is focused on helping marketers maximise their return on investment and move with velocity. The cloud-based campaign measurement tool unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements.  

Microsoft’s new mixed reality platform for holographic experiences

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

The software giant, Microsoft, presents with Microsoft Mesh an application that is supposed to replace video conferences with holo-conferences, where virtual conversation partners appear in life-size. However, the potential range of applications is much broader.

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