Saturday May 08th

  • Blockchain and cryptocurrencies will play an important role in the advertising world

    Blockchain and cryptocurrencies will play an important role in the advertising world

    What would you say if you could have 100 percent ownership over your data and you can decide who you give access to? How about if you would be compensated for others accessing your data for their advertisements? Is this ideal world even realistic from a user's point of view?

  • A new culture of trust has to be created

    A new culture of trust has to be created

    Especially during or after a crisis, it is important to think about and talk about "meaning". As we have seen, Corona acts like a catalyst that increases the speed of reactions. The forced digitization was like a bang in the already rapid digital development. In the blink of an eye, employees were equipped with laptops and access data for meeting and collaboration software to be able to work from their home office. But when something as profound as the COVID-19 pandemic happens, it is advisable to pause for a moment and analyze what really happened and what (perhaps) you could learn from it.

  • Strategies that will shape 2021’s media landscape

    Strategies that will shape 2021’s media landscape

    A decade of media evolution has taken place in a few short months: in-home media consumption grew, while consumer confidence and ad spending declined during 2020.

    Kantar’s Media Trends & Predictions 2021 provides insights into which audience behaviors and industry dynamics will stick by providing a deep understanding of next year’s media consumer, alongside the key media strategies designed to spark consumer-led economies back into growth.

  • Future impact of AR in marketing

    Future impact of AR in marketing

    Augmented Reality (AR) has been talked about in marketing for years and there are already some exciting applications, so why do most marketers still believe that it is just expensive gadgetry?

  • Tencent Cloud launches its first Internet Data Center in Indonesia to meet growing demand for digitalization

    Tencent Cloud launches its first Internet Data Center in Indonesia to meet growing demand for digitalization

    Tencent Cloud announced the launch of its first Internet Data Center (IDC) in Indonesia, further emphasizing its commitment to addressing the ever-growing business needs in Indonesia and Asia. Leveraging its robust data center infrastructures around the world, Tencent integrates cloud computing, big data analytics, AI, Internet of Things, security, and other advanced technologies with smart enterprise scenarios. At the same time, we provide a holistic smart enterprise solution for sectors including finance, education, healthcare, retail, industry, radio/television, transport, and energy.

  • Using intelligent voice and text agents at enterprise level with Cognigy.AI

    Using intelligent voice and text agents at enterprise level with Cognigy.AI

    Cognigy.AI, a leading global customer service automation provider, has secured investment from Global Brain, one of the largest venture capital companies in Japan, that accelerates its international growth path and consolidates its position as a leading provider of an AI-based platform for the automation of customer service.

  • Stay away from unsafe messenger services

    Stay away from unsafe messenger services

    Even if it is convenient and everyone already seems to be using it, WhatsApp should never be used for communication in companies, as the app from Facebook does not even meet the most basic data protection standards.

  • Creative leadership trends that will power organizations in 2021

    Creative leadership trends that will power organizations in 2021

    A digital, innovation-driven economy means that businesses will need highly skilled workers and deep talent. As the employment landscape undergoes fundamental changes accelerated by the pandemic, Deputy Prime Minister Heng Swee Keat outlined in the recent Singapore Budget 2021 three enablers towards Singapore’s next phase of transformation—one of which focuses on developing the skills, talents and creativity of our people—emphasizing the need for Singaporeans to have both broader and deeper skills and creativity.

  • NetApp and Google Cloud boost application and business performance in Singapore

    NetApp and Google Cloud boost application and business performance in Singapore

    NetApp, a global cloud-led, data-centric software company, and Google Cloud announced the availability of NetApp Cloud Volumes Service (CVS) for Google Cloud in Singapore.

  • Enhance unused potential in the conversational UI

    Enhance unused potential in the conversational UI

    Every company wants to offer their customers a unique customer experience, which is one of the main reasons why they are increasingly trying to differentiate themselves from the competition with voice assistants or chatbots.

  • Interactive 3D simulations helping executives and employees master uncomfortable conversations

    Interactive 3D simulations helping executives and employees master uncomfortable conversations

    The benefits of simulation-based training are indisputable and innumerable. Given its power and efficacy, this methodology is used in a litany of sectors beyond aerospace and military, where it gained its initial foothold. These include everything from manufacturing and retail to healthcare, fitness, fashion and hospitality, reports indicate.

  • In marketing, transformation must take place at the user interfaces

    In marketing, transformation must take place at the user interfaces

    Due to constant changes, new innovations and developments, the digital world often seems quite confusing, doesn’t it? Indeed, the so-called digital transformation is inexorably changing one industry after another, much more powerful and disruptive than anything that has happened before.

  • AI is the ultimate success factor for tomorrow's economy

    AI is the ultimate success factor for tomorrow's economy

    Are you wondering why artificial intelligence is being discussed so intensely in business and the media right now? Well, after the internet, digital transformation and automation, artificial intelligence seems to be the next kind of panacea for businesses, especially for marketing and sales, which can be used to interact with consumers faster and better.  Hence, the leading industrial nations have long seen AI as one of the key technologies of this century and are supporting it with large financial resources.

  • When information and answers aren’t readily to hand, customers walk away from purchases

    When information and answers aren’t readily to hand, customers walk away from purchases

    Singapore has a long-standing love affair with shopping. Many of the country’s malls built in the 1970s and 80s were pioneering in their day, and today the island state has more malls per square mile than any other country in the world. Recent years have seen a dramatic shift from in-person shopping to online retail with giants such as Shopee and Lazada becoming household names and COVID-19 lockdowns sending more people to the Internet for their purchases. However, a new report notes that while shoppers are moving increasingly online, many remain unhappy with the level of customer service they receive there.

This week's highlights

Micro-moments’ impact on decision making and marketing

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
In 2016, the smartphone replaced the laptop as the most common Internet device, and we know how the trend has developed since then, right? Well, then you know why online advertisers must embrace more
Read more...

A revelatory use case for location intelligence

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
The risk for climate change is growing, meaning sea levels are rising and extreme weather events are more common. Therefore, insurers use location intelligence software to optimally prepare for climat
Read more...

Precisely Data Integrity Suite enhances accurate, consistent data with context from location intelligence

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
End of last year, Precisely, a global leader in data integrity, announced the Precisely Data Integrity Suite, a modular, interoperable suite that provides maximum accuracy, consistency, and context in
Read more...
View More Articles

Previous articles

How to measure “immersive experiences”?

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
Live interaction with customers is and will remain an important tool in marketing, especially when companies know how to take advantage of digital opportunities. Technical gadgets, such as VR and AR,
Read more...

Amplitude closes the loop between data, insights, and action

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
Amplitude introduced the industry's first Digital Optimization System, to manage, measure and optimize the business value of digital product innovation.
Read more...

How companies reach the young and digital Generation Z

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
Time and again new age groups keep influencing the market, be it Generation X, Millennials and now Generation Z. With those born between 1996 and 2012, a generation comes to the fore that spends an av
Read more...
View More Articles

Previous month's highlights

Enhance unused potential in the conversational UI

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Every company wants to offer their customers a unique customer experience, which is one of the main reasons why they are increasingly trying to differentiate themselves from the competition with voice assistants or chatbots.

In times of COVID-19, social media communication must be perfectly targeted

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Most people’s lives have drastically changed due to COVID-19: everyone is talking about the coronavirus and how the next few weeks will develop, and many are rightly concerned, miss friends and family. Hence, their use of smartphones, time spent on the laptop, and consequently the time spent on social media platforms, continue to increase rapidly. Even more important is that social media helps to increase people's well-being in times of COVID-19.

AI-based trigger campaigns efficiently increase the relevance of your dialogue marketing campaigns

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Always offering customers exactly the product they want—ideally at the exact moment when they want it—is what every company is dreaming of.

Blockchain and cryptocurrencies will play an important role in the advertising world

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

What would you say if you could have 100 percent ownership over your data and you can decide who you give access to? How about if you would be compensated for others accessing your data for their advertisements? Is this ideal world even realistic from a user's point of view?

View More Articles

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg