Wednesday May 25th

  • Novel AI-powered forecasting models needed as many fail in times of crisis

    Novel AI-powered forecasting models needed as many fail in times of crisis

    As adesso said right at the beginning of the Corona crisis, the stability of long-term forecasts has been completely turned upside down since the pandemic and has led to high volatility in forecasting trends and planning uncertainty for companies.

  • Spike in ransomware attacks

    Spike in ransomware attacks

    The APWG's new Phishing Activity Trends Report reveals that the number of phishing attacks has tripled from early 2020. APWG observed 316,747 phishing attacks in December 2021, which is the highest number since APWG start in 2004.

  • Vonage powers innovative virtual reality travel experience

    Vonage powers innovative virtual reality travel experience

    VoicePing, a Japan-based start-up established in 2019, focuses on developing and providing intuitive, realistic virtual experiences, including virtual office environments. As demand for immersive digital experiences grows, the company started actively developing a variety of VR-related services through a capital and business alliance with MetaReal Corp.

  • Meet Chinese Central Television’s AI anchor Wang

    Meet Chinese Central Television’s AI anchor Wang

    AI anchor Wang, the first AI anchor adopted by the Chinese Central Television (CCTV), has been introduced in March through a featured program and actively used in news and economic programs from this year onwards. The AI anchor of CCTV, with its natural voices and facial expressions, is an AI human made with DeepBrain AI's deep learning technology.

  • Tips for using email communication safely

    Tips for using email communication safely

    In November 1971, the American programmer Ray Tomlinson sent the first email, ushering in a new age of communication. Today, after more than 50 years, more than 300 billion emails are in circulation around the world every day according to Statista; thus, making emails an indispensable means of communication for marketers. The email heralded in a new age of communication that democratized international communication. Everyone could exchange messages and information worldwide in real-time and virtually free-of-charge, provided they had a computer with a modem.

  • SML launches its first RFID technology center in Hong Kong

    SML launches its first RFID technology center in Hong Kong

    SML Group, a worldwide leader in digital identification technology and solutions provider, announced the launch of its Technology Innovation Development Center (TIDC), a first-in-Hong Kong Radio Frequency Identification (RFID) inlay R&D center and production hub.

  • Nexus between piracy and malware infections is proved

    Nexus between piracy and malware infections is proved

    The Asia Video Industry Association (AVIA) has released a report, titled “Time to Compromise”, with Professor Paul A. Watters, Honorary Professor in Criminology and Security Studies at Macquarie University, Adjunct Professor of Cybersecurity at La Trobe University, and CEO of Cyberstronomy Pty Ltd, a Melbourne-based startup that develops Governance, Risk and Compliance software for cybersecurity that recreates the typical user experience of visiting pirate sites, with the view of exploring actual malware risk. In addition, it outlines some strategies to reduce risk for consumers and indicates regulatory measures which may assist in a large-scale reduction of malware infection, by reducing the accessibility of these sites and making such sites more difficult to operate.

  • Acquisition of Envizi complements IBM's growing arsenal of AI technologies to drive sustainability

    Acquisition of Envizi complements IBM's growing arsenal of AI technologies to drive sustainability

    IBM just announced its acquisition of Envizi, a leading data and analytics software provider for environmental performance management that builds on IBM's growing investments in AI-powered software, including IBM Maximo asset management solutions, IBM Sterling supply chain solutions and IBM Environmental Intelligence Suite, to help organizations create more resilient and sustainable operations and supply chains. Financial details were not disclosed.

  • Wootag announced the launch of its Hong Kong office as part of its global expansion plan

    Wootag announced the launch of its Hong Kong office as part of its global expansion plan

    Interactive visual marketing platform Wootag is expanding its business just a month after closing its $1.7 million Series A funding round from Wavemaker, Cornerstone Venture Partners Fund (CSVP) and SEED Capital.

  • New capabilities on Microsoft Sentinel for security teams to analyze security data and threat hunt more efficiently

    New capabilities on Microsoft Sentinel for security teams to analyze security data and threat hunt more efficiently

    Microsoft recently announced new security solutions to help customers strengthen visibility and control across multiple cloud providers, workloads, devices and digital identities – all from a centralized management view. These include the extension of native capabilities of the Microsoft Defender for Cloud to the Google Cloud Platform (GCP), public preview of CloudKnox Permissions Management, and new security data analysis capabilities on Microsoft Sentinel.

  • Adopt ZTNA 2.0 — Zero Trust with Zero Exceptions

    Adopt ZTNA 2.0 — Zero Trust with Zero Exceptions

    Palo Alto Networks, the global cybersecurity leader, urged the industry to move to Zero Trust Network Access 2.0 (ZTNA 2.0) – the foundation for a new era of secure access.

  • MadManga builds manga-oriented web3 universe for fans and creators

    MadManga builds manga-oriented web3 universe for fans and creators

    MadManga will launch its first-ever manga-focused NFT (Non-Fungible Token) series this spring, with each series consisting of a collection of chapters. FOMO Stones will be the beginning of an unprecedented and exciting genesis to the MadManga adventure. The FOMO Stone NFT will be the first of its kind, empowering and bringing together manga fans and creators.

  • Striking content creation requires a strategic approach

    Striking content creation requires a strategic approach

    It is common knowledge that content creation is extremely effective in positively influencing the marketing success of a company. But it isn’t easy to come up with high-quality creative content just like that since more is needed than just publishing a few sentences on a topic or a post.

  • AI and its magic

    AI and its magic

    There is a hype around artificial intelligence (AI) for many years already and it has gotten another boost with the announcement of AI being able to write text on its own. How good such AI-written texts are and how the marketing industry can benefit from this technological innovation is, however, still questionable.

This week's highlights

Adopt ZTNA 2.0 — Zero Trust with Zero Exceptions

Category: May 2022 - Security & Data Privacy in Marketing
Palo Alto Networks, the global cybersecurity leader, urged the industry to move to Zero Trust Network Access 2.0 (ZTNA 2.0) – the foundation for a new era of secure access.
Read more...

Risk managers fear social media more than cyber attacks

Category: May 2022 - Security & Data Privacy in Marketing
According to a recent study, corporate communications managers consider social media one of the biggest business risks, ahead of privacy and cyber threats, extreme weather conditions or supply chain p
Read more...

ICANN reports DNS abuse is trending downward globally

Category: May 2022 - Security & Data Privacy in Marketing
In a recently published report, the Internet Corporation for Assigned Names and Numbers (ICANN) indicated that the global sum of DNS abuse dropped in "absolute terms and normalized rates" over the las
Read more...
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Previous articles

AI and its magic

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
There is a hype around artificial intelligence (AI) for many years already and it has gotten another boost with the announcement of AI being able to write text on its own. How good such AI-written tex
Read more...

With AI-based bots for intelligent self-service

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
Intelligent chatbots and voicebots are effective helpers that relieve employees of recurring inquiries so that they can concentrate on more complex jobs. But with the right software behind it, bots ca
Read more...

Strategic partnership brings customer-oriented solutions to life

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
The data and artificial intelligence company, ADA, and Treasure Data, a global Customer Data Platform (CDP) company, announced a strategic partnership to bring end-to-end enterprise customer-centric s
Read more...
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Previous month's highlights

NEC Visionary Day ASEAN 2022 discusses recovery, rebuilding, and reimagining the future

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

NEC Asia Pacific, the regional headquarters for leading information and communications technology provider NEC Corporation, is hosting their inaugural NEC Visionary Day ASEAN on March 10, 2022.

“Granfluencers” earn a great deal of Social Media money

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

Social media is no longer synonymous with the younger generations. The likes of TikTok and Instagram have seen a wave of “granfluencers” (people over 55 years of age) becoming more and more prominent.

IBM expands its Global Security Operation Center (SOC) Network to help clients respond to cyber-attacks

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

IBM just announced a multi-million-dollar investment in its resources to help businesses prepare for and manage the growing threat of cyberattacks in Asia Pacific.

Corporate influencers, live formats and influencer podcasts will dominate the scene in 2022

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

Reachbird, the influencer marketing agency acquired by adesso last year, has surveyed experts for the fourth time in a row and compiled the most important trends for the new year.

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