The leading AI-powered social media marketing platform Socialbakers released a comprehensive report at the end of 2018 a comprehensive report that offers detailed information about the state of social media engagement and advertising, as well as emerging themes for the year ahead. The trend report dives into demographics and brand trends, advertising effectiveness, engagement best practices, and emerging trends involving influencer marketing and privacy and security.

Google and Temasek just released the e-Conomy SEA 2018 report, highlighting Southeast Asia’s accelerating Internet economy.

RTB House, a global company that provides state-of-the-art retargeting for top brands worldwide, announced it will begin the alpha testing phase of its first MarTech innovations developed in its AI Marketing Lab, a new research division it launched in May with an initial annual investment of USD $5 million.

Nearly all current research underpins a worrying trend, namely an increase in cyber-attacks, data leaks and data protection hacks. Not to mention that security breaches nowadays cause much more damage than just a few years ago due to more connectivity and a growing number of digital devices.

The Coalition for Better Ads announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers.

Supposedly, Google started the trend of using Artificial Intelligence (AI) in search a few years ago, using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI with a focus on process automation and personalized search results. Marketing dazzling AI pullulates since then, impressing with breath-taking potentials.

Storytelling is often sold as the latest marketing trend, but we know that storytelling is neither a trend nor a novelty. Nevertheless, many advertising agencies are still mainly design-oriented and only slowly becoming aware of the power of good stories. Thanks to digital marketing, this power can also be measured accurately and quickly, proving that communication without a story cannot compete with story communication in terms of conversion rates.

Fifteen years after being founded in Mark Zuckerberg's college room, Facebook has become a world power with unprecedented opportunities to reach out to its users in a targeted manner - be it advertising or opinion-making.

Zendesk, Inc. released The Zendesk Customer Experience Trends Report 2019, showing that companies of all sizes across industries and geographies lack the capabilities needed to keep up with ever-increasing customer expectations.

In terms of search engine advertising (SEA), Google already offers many features that include automation and machine learning, and the potentials of AI are stunning. But how much is AI really changing marketing and does it make human marketers obsolete?

In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.

Xaxis, GroupM’s programmatic media arm, surveyed around 5,000 digital media marketers across 16 markets to find out how satisfied marketers around the world were with their existing methods of measuring the success of digital display campaigns - especially in terms of how they deliver against their strategic business and marketing goals.

There is hardly an online shop that has not fallen for at least one of the fancy tricks of a cheater’s line and suffered consequently financial loss. One way to reliably detect fraud is classic identification. This helps online shops to distinguish real people with honest buying and paying intentions from fraudsters.

Broadband Forum has launched a new project – Broadband Quality Experience Delivered (Broadband QED) – which will be led by Vodafone and Predictable Network Solutions (PNSol).