In principle, artificial intelligence (AI) has enabled targeted digital marketing and with every further development, the results are becoming more accurate. While machine learning (ML) was until now the most modern method for predicting user decisions, its further development, deep learning (DL), has refined the approaches and can achieve more precise results.

Marketing automation simplifies recurring marketing tasks and makes all B2B marketing more efficient. Despite this, many companies struggle with its business implementation. In most cases, however, the problems are not only due to the complex automation process itself, but to other missing prerequisites. A poorly developed strategy and undefined marketing goals become immediately apparent during automation and hinder the entire automation process. It is just as important to use the right tools, evaluate leads and use the analysis options of the automation software appropriately. Hence, know what is essential for successful marketing automation.

AI anchor Wang, the first AI anchor adopted by the Chinese Central Television (CCTV), has been introduced in March through a featured program and actively used in news and economic programs from this year onwards. The AI anchor of CCTV, with its natural voices and facial expressions, is an AI human made with DeepBrain AI's deep learning technology.

GBC.AI, provider of cutting-edge proprietary artificial intelligence (AI) smart-blockchain technology, has announced its new Web3 security product, Wallet Guardian.

Yahoo unveiled its latest ad solution, Video Lite, in the Asia Pacific region (APAC) that intends to help brands enhance their video assets for a stronger storytelling experience. Video Lite is Yahoo’s newest feature, available for private marketplace (PMP) campaigns via Yahoo Exchange, that allows advertisers to optimize existing video creatives for digital media placements through the addition of end cards or branded frames, CTA buttons and messages.

Following the announcement of the partnership last year, Bonsey Jaden and CUE Group are introducing innovative, data-driven technology primed for the retail industry that delivers a deeper understanding of consumer practices with real-time analytics, at all levels of operations and marketing.

As soon as we develop AI-supported models for analyzing human behavior, we simultaneously influence the shaping of society. However, existing methods for analyzing social phenomena may not be able to cope with this "feedback mechanism". It is therefore particularly important to be vigilant when artificial intelligence is used to analyze patterns in human behavior and complex social phenomena. In principle, it is important to first weigh the risk of each project against its benefit – and, if necessary, to decide against it, as Microsoft Research emphasizes in an “Update on responsible AI research“.

Titled “Era of Alignment,” Nielsen’s 2022 report illustrates how marketers must gain confidence in their data to focus equally on brand building and customer acquisition. The company surveyed nearly 2,000 global marketers between December 2021 and January 2022 for the global report, that revealed both a digital dominance in how dollars are being spent and exposed marketers’ lack of confidence in the data behind those decisions.

Palo Alto Networks, the global cybersecurity leader, urged the industry to move to Zero Trust Network Access 2.0 (ZTNA 2.0) – the foundation for a new era of secure access.

In October last year, FACT-Finder acquired Loop54, the Swedish market leader for smart personalization technology in eCommerce and Next Generation Blixt brings now the technologies together, providing its users with the best of both worlds – search and personalization.

ADVANCE.AI, a leading AI company specializing in digital identity verification, risk management and process automation, announced the enhancement of its One-Stop Platform, which now supports multi-device user journeys, multi-language compatibility, enhanced AML screening tools, and Single Customer View via API and SDK.

IBM has acquired Databand.ai, a leading provider of data observability software that helps organizations fix issues with their data, including errors, pipeline failures and poor quality, before it impacts their bottom-line. Databand.ai is IBM's fifth acquisition in 2022 as the company continues to bolster its hybrid cloud and AI skills and capabilities. Since Arvind Krishna became CEO in April 2020, IBM has acquired more than 25 companies.

Optimizing online marketing purely based on metrics alone is tempting, as is managing campaigns based on conversion numbers and targeting a loyal audience with precise tracking and retargeting, but the long-term goal traffic, is often overlooked.

Marketing Production Automation (MPA) is an innovative, software-based solution concept to standardize and automate the production of various marketing content.