Sunday Dec 16th

  • UX and SEO make an unbeatable team

    UX and SEO make an unbeatable team

    The days when websites were optimized for search engines only and flooded with keywords are long gone. The focus is now on the user and his individual needs and experiences, but the need for a target group-oriented approach is still challenging for many marketers.

  • PocketCon Creative Gallery calls fandom artists to join in

    PocketCon Creative Gallery calls fandom artists to join in

    PocketCon, a decentralized ecosystem for digital creativities and a blockchain based marketplace, is an entertainment platform for digital creators and fan communities to get in-touch, interact and trade products. The platform offers a revolutionary way for artists and content creators to work and communicate with fans and gives every artist an equal opportunity to get into the spotlight.

  • Authentic AI includes dynamic adaptation to novelty

    Authentic AI includes dynamic adaptation to novelty

    In their insightful report Break Through the Hype: Uncover the Reality of AI, Oracle and Bronto point out that a growing number of commerce marketing software providers claim their systems use AI, explaining in a nutshell what this means:

  • The success factors of a personalized customer journey

    The success factors of a personalized customer journey

    Today’s challenge is no longer the availability of information but its abundance, bringing us the marketing issues we are dealing with now for decades. In all this noise, it is not only harder than ever to be found by customers, making things worse is the fact that the average attention span of today's media users has slipped below that of a goldfish.

  • Advanced Data Modeling

    Advanced Data Modeling

    Programmatic advertising is currently celebrated and high on marketers’ agenda, taking into consideration that worldwide around 30% of digital media budgets are programmatically invested.

  • Criteo predicts record-breaking sales on both Singles’ Day and 12/12 in SEA

    Criteo predicts record-breaking sales on both Singles’ Day and 12/12 in SEA

    Especially online, sales are increasing, and the buying power of consumers is trending high, making an impressive digital presence the more crucial for any e-commerce companies.

  • Why customer focus is becoming more important

    Why customer focus is becoming more important

    Importance of customer-centricity continues to grow explosively in the digital world

    There is general agreement on the importance of customer relations for the creation of value and the success of companies. At trade fairs, events, or whenever companies present themselves to the general public, it is repeated in a mantra that the customer is king and comes first. Customer focus is the central theme. But why do customers feel so little about all these statements? Why do they often still not have the status in the everyday life of companies they deserve?

  • Marketing Automation is much more than just software, useful for any business sectors

    Marketing Automation is much more than just software, useful for any business sectors

    Whoever wants to be successful today, needs to provide potential customers with relevant messages in the right place at the right time, especially since digitalization has transformed consumer behavior.

  • Indi empowers and extends customer engagement of Indonesian online marketplace Tokopedia

    Indi empowers and extends customer engagement of Indonesian online marketplace Tokopedia

    Indi, the digital word of mouth engagement and monetization platform, has been selected by Jakarta-based online marketplace Tokopedia to enhance customer engagement and user experience.

  • 8 ways to ‘speak human’ and change the game

    8 ways to ‘speak human’ and change the game

    Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. No matter the context, all relationships begin with a “handshake moment,” whether literally or figuratively—those first few introductory moments that reveal a great deal about the character of the person standing before you. Why should company interactions with current and prospective customers or clients be any different?

  • Voice shopping set to rise exponentially

    Voice shopping set to rise exponentially

    According to a study conducted by OC&C Strategy Consultants, voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today, suggesting the new channel may well be the next major disruptive force in retail. The growth in the voice segment will be driven by a surge in the number of homes using smart speakers, rising from 13% today to 55%.

  • Fraud in e-commerce

    Fraud in e-commerce

    There is hardly an online shop that has not fallen for at least one of the fancy tricks of a cheater’s line and suffered consequently financial loss. One way to reliably detect fraud is classic identification. This helps online shops to distinguish real people with honest buying and paying intentions from fraudsters.

  • Priceless® experiences rolling out for League of Legends esports community

    Priceless® experiences rolling out for League of Legends esports community

    Mastercard announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world. This first-of-its-kind global agreement signifies Mastercard’s support of the esports community and further diversifies the technology company’s world-class sports and entertainment portfolio.

  • Vodafone Business puts customers and tangible business outcomes at its core

    Vodafone Business puts customers and tangible business outcomes at its core

    Vodafone just launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months.

This week's highlights

Passing the major Customer Journey challenges with flying colors

Category: December 2018 - Customer Experience & Customer Journey
Pegasystems Inc., a provider of strategic software solutions for sales, marketing, service and operations, points out the stumbling blocks the customer journey is facing commonplace in practice:
Read more...

Customer Experience as a key differentiator

Category: December 2018 - Customer Experience & Customer Journey
A new competitive factor has emerged in today's widely ramified brand landscape, which has in fact become one of the decisive factors for consumers when choosing an offer - the user experience. The ch
Read more...

The Customer Journey is a matter for the boss

Category: December 2018 - Customer Experience & Customer Journey
When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and perspectives. Evidently, the enterprise around the customer journey in the daily business routine is
Read more...
View More Articles

Previous articles

TrueCommerce Engage POS system now available in the Square App Marketplace

Category: November 2018 - Email Marketing & E-Commerce
TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, just announced that its TrueCommerce Engage Point of Sale (POS) system is now available on
Read more...

Outcome-driven media is a key priority for APAC marketers moving into 2019

Category: November 2018 - Email Marketing & E-Commerce
Xaxis, GroupM’s programmatic media arm, surveyed around 5,000 digital media marketers across 16 markets to find out how satisfied marketers around the world were with their existing methods of m
Read more...

The e-commerce top performers on social media are…?

Category: November 2018 - Email Marketing & E-Commerce
The holiday season in Singapore accounts for over 20% of online sales, since online retailers such as Amazon, Lazada and Qoo10 have left no stone unturned when it comes to attracting and encouraging c
Read more...
View More Articles

Previous month's highlights

Advanced Data Modeling

Category: September 2018 - Marketing Analytics, Automation & Attribution

Programmatic advertising is currently celebrated and high on marketers’ agenda, taking into consideration that worldwide around 30% of digital media budgets are programmatically invested.

Thinking of yourself as a busy person can boost your self-control

Category: September 2018 - Marketing Analytics, Automation & Attribution

Busyness is often thought of as a modern-day affliction, but it can also help you delay gratification and make decisions that benefit you in the longer-term, according to new research from the global business school INSEAD.

PHD and Volkswagen launch Engine for data-driven advertising

Category: September 2018 - Marketing Analytics, Automation & Attribution

PHD announced the launch of Engine, a specialist unit built for automotive brand Volkswagen, which has been designed to capitalize on the volume of anonymous data being generated by consumers researching cars online. The new approach, which will roll out globally in Q4 this year, will ensure Volkswagen can deliver relevant content to consumers as they move through their digital journey to purchasing a vehicle.

RTB House’s multi-layer brand safety mechanism has natural language processing at its core

Category: September 2018 - Marketing Analytics, Automation & Attribution

RTB House has adapted its multi-layer brand safety mechanisms to tailor itself for each brand’s policies.

View More Articles

Automated lead management optimizes marketing and sales - easy and fast

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Making every moment shoppable with Magento Commerce Cloud

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Personalization through Marketing Automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Why customer focus is becoming more important

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Easy tips to feel more resilient and controlled

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Publication of the Zendesk Benchmark Guide for Enterprise

Category: October 2018 - Personalised & Customer-Centric Content Marketing

WARC’s content strategy trends for more effective marketing

Category: October 2018 - Personalised & Customer-Centric Content Marketing

The success factors of a personalized customer journey

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Making a great leap forward in digital transformation with Optimus Ecosystem

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Manage campaigns from the customer's perspective

Category: October 2018 - Personalised & Customer-Centric Content Marketing
View More Articles

LATEST EMAGS

PREVIOUS EMAGS

VMWare APAC

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg