Saturday Sep 30th

This week's highlights

Artificial Intelligence key in analyzing trends in fraudster behavior

Category: July–Sep 2023 - Security in Marketing
A new study from Juniper Research forecasts that the greatest merchant losses to fraud will be via remote physical goods purchases, with losses reaching $5.1 billion across emerging markets in 2028, u
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Technology and digitalization are key for sustainable lifestyle, research revealed

Category: July–Sep 2023 - Security in Marketing
More than two-thirds (71%) of consumers think technology and digitalization are key in enabling them to live a more sustainable lifestyle, while over a third (33%) desire apps to provide clearer infor
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Zero in with ABI’s Research Spotlights on research that is critical to your success

Category: July–Sep 2023 - Security in Marketing
The global technology intelligence firm ABI Research just announced the release of Research Spotlights, suites of research focused on key technologies and trends within the vast ABI Research Library.
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Previous articles

Revealed: The most creatively effective digital & TV ads in Southeast Asia

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
The marketing data and analytics company, Kantar, revealed the winners of the 2023 Creative Effectiveness Awards in Southeast Asia, recognizing the most impactful ads of last year.
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Protecting Data in the Cloud

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
Organizations in Singapore are increasing their reliance on the cloud. Nearly nine in ten organizations in the country are using cloud services, with about 70% taking a hybrid cloud approach.
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Fastest web-based editor released for a new era of storytelling across streaming, broadcast, digital and social media

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
Dalet, a leading technology and service provider for media-rich organizations, announced the release of Dalet Cut, the cloud-native, real-time, lightning-fast multimedia and multiplatform editor fully
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Previous month's highlights

How reliable is the open rate?

Category: December 2022 - Email Marketing: Loyalty & Transactions

There are many myths and still many misconceptions when it comes to email open rates. Which begs the question: how is an aperture measured? How reliable are the procedures? And how meaningful is the opening rate in the end?

Email marketing tools, tips and tricks

Category: December 2022 - Email Marketing: Loyalty & Transactions

Email marketing is a lot of work, but the following hacks will make the job easier and faster.

Track package delivery directly from Gmail inbox

Category: December 2022 - Email Marketing: Loyalty & Transactions

Ahead of the holiday season, Gmail announced it would give its users the ability to track their upcoming package delivery right from their inbox.

Yahoo’s cookieless identity solution continues to gain strong industry support in APAC

Category: December 2022 - Email Marketing: Loyalty & Transactions

Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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