Saturday Oct 20th

Data science is a jack-of-all-trades
Artificial intelligence (AI) has found its way into our living rooms, as seen with Siri, Alexa, or Cortana, pointing out that the demand for real-time data analysis tools will heavily increase. Most IT applications will be supplemented by AI and self-learning, machine-learning (ML) -driven intellige ...
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The most important mobile marketing trends for 2018
Mobile has come to stay and has already moved past the desktop in many areas. This development will for sure continue in the next few years, which is why digital marketers need to find new ways to attract mobile users.
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4 Digital Advertising Trends marketers should be looking out for in 2018
In the advertising world, 2017 can be seen as a transitional year for publishers and platforms.
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Dynamic Spectrum Alliance published new model rules for TV White Space technology to bridge the digital divide and support the IoT
The Dynamic Spectrum Alliance (DSA) has announced the publication of new model rules for TV White Space (TVWS) technology. The new model rules will provide governments, policy makers and regulators with the tools necessary to enable the quick and efficient deployment of TVWS networks to help bridge ...
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China incessantly surveils Internet communication
The Chinese government is continuously trying to centralize the domestic and international digital communication and to take over VPNs meant for multinational corporations.
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Golden rules for your social media communication
Businesses often struggle to build a successful social media strategy, but the following ten golden rules might help to ease the task when considering at least the most basic requirements. For instance, many social media setbacks happen by perceiving social media as something completely different fr ...
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IDC’s datacenter predictions for the Asia Pacific region
IDC just revealed its datacenter predictions for the Asia Pacific region as well as its view on how datacenter modernization and automation, edge datacenters, consumption-based procurement and software-defined datacenters will impact organizations in the region in the next three years. The research ...
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Eight words to watch in 2018
Professor Jeremy Myerson provided us with his predictions for the key words and themes to watch this year, which are:
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The ‘Art of Integration’ requires holistic monitoring of ad reactions across all channels
The variety of channels available to marketers has increased exponentially, we know from Kantar Millward Brown’s recent study AdReaction: The Art of Integration, and that ineffective multichannel strategies are jeopardizing the success of campaigns. More than 14,000 16-65-year-old have been su ...
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Launch of IoT protocol for Tmall Genie-controlled Smart Home Ecosystem
Alibaba A.I. Labs, which leads the development of Alibaba's consumer artificial intelligent (AI) products, and MediaTek, a global fabless semiconductor company, announced a strategic collaboration in Internet of Things (IoT) initiatives, including smart home protocols, customized IoT chips and AI sm ...
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Qualtrics and Kantar TNS join forces to form global CX powerhouse
Qualtrics, the leader in experience management, announced a global partnership with Kantar TNS, one of the world’s largest research agencies, to help organizations put customers at the heart of their business.
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Tableau’s Hyper data engine technology brings analytical performance to the next level
Tableau Software, the leader in visual analytics, announced the roll out of Hyper, the new data engine technology included within Tableau 10.5. With Hyper's ability to slice and dice massive volumes of data in seconds, customers will see up to 5X faster query speed and up to 3X faster extract creati ...
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Influence Chain
Influence economy sparkles with blockchain technologyInfluence Chain, founded in 2017, created a token-based ecosystem that exploits the advantages of private blockchain by building up a token exchange, where influential power (individualized intellectual property) can be monetized into digital asse ...
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Seize the opportunity of Application-to-Person (A2P) Rich Communication Service (RCS) messaging
CLX Communications, a leading Communications Platform as a Service (CPaaS) provider, announced the launch of the first global Rich Communications Service (RCS) messaging API with SMS fall-back.
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In 2018, the digital world must adapt to new developments
Kantar Millward Brown recently analyzed the world's most important digital media trends of the new year. According to the market research and consulting firm, a new distribution of advertising budgets can be expected, as well as consumer innovations in areas such as Walled Gardens, Branded Entertain ...
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Digitization brings more automation, more personalization, legal barriers and new monetization channels in 2018
The digitalization of marketing keeps its status of being a megatrend in 2018 and continues to breed new developments with the help of technology. In fact, the following trends can be expected this year:
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Marketing teams must evolve in 2018 to get their act together
When talking about technology, a lot has changed in the marketing industry in recent years, but structures and teams have largely remained the same. Hence, it is believed that 2018 is the year in which the internal organization gets adapted to external technologies, simply because a renewed disrupti ...
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QR reader integration on mobile devices drives coupon redeptions
Fourfold growth of QR codes to deliver coupons and discount offers will increase substantially, as in-built QR functionality on mobile devices drives usage.
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Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling
According to Getty Images’ 2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undone’, ‘Second Renaissance’ and ‘Conceptual Realism’ as the trends socie ...
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Unprecedented changes due to disruptive technologies, cybercrime threats, and global giants in 2018
Irdeto has launched its annual predictions report, looking at the content delivery and security trends in media and entertainment for 2018. The new e-book, Disruptive Technologies, Consolidation and Cybersecurity: 2018 Trends in the Connected World, features commentary on topics including the contin ...
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E-commerce trends that will impact 2018 with a vengeance
E-commerce is one of the world's largest growth markets that is growing every year by more than 20%. By 2020, sales are expected to flourish to over US$4 trillion, nearly doubling the status quo. Who wants to get a share of the pie, should therefore keep an eye on upcoming trends, such as:
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Six marketing trends we’ll see in 2018
Do you know the story of the three blind men who meet up with an elephant? Each man feels a single part of the elephant—the trunk, the side or the tail—and as a result has only a partial idea of what the animal is. Marketing today is in a similar situation. Each group understands their p ...
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MicroStrategy unveils holistic map for organizations to build an ‘Intelligent Enterprise’
MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, unveiled a map for the Intelligent Enterprise at its annual user conference, MicroStrategy World™ 2018. The map serves as a playbook that offers a collection of technologies and techniques t ...
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