Wednesday May 01st

Nexus between piracy and malware infections is proved
The Asia Video Industry Association (AVIA) has released a report, titled “Time to Compromise”, with Professor Paul A. Watters, Honorary Professor in Criminology and Security Studies at Macquarie University, Adjunct Professor of Cybersecurity at La Trobe University, and CEO of Cyberstrono ...
Read more...
IDC’s Asia Pacific AI and Automation Predictions for 2022 and Beyond
Each year, IDC releases its Top Predictions through its IDC FutureScape reports to give a crystal ball view of what is ahead for the rapidly changing AI and Automation industry. These predictions have been used to shape the strategies and business objectives of technology leaders and business execut ...
Read more...
Oracle Fusion Marketing fully automates lead generation and qualification
Oracle Fusion Marketing had been launched to help marketers execute campaigns that generate highly qualified sales opportunities and accelerate deal cycles. Part of Oracle Advertising and CX, Fusion Marketing enables marketers to easily create campaigns that span traditional marketing and advertisin ...
Read more...
Striking content creation requires a strategic approach
It is common knowledge that content creation is extremely effective in positively influencing the marketing success of a company. But it isn’t easy to come up with high-quality creative content just like that since more is needed than just publishing a few sentences on a topic or a post.
Read more...
Hikvision’s trend predictions for the security industry
As we enter 2022, the world continues to suffer from the pandemic, but the security industry has just kept changing, adapting, and evolving as a result.
Read more...
Appointments & Announcements
India's premium technology enabler announced the appointment of Mr. Shrikant Shitole as iValue's CEO. Shrikant has been known in the industry for his business management leadership roles across IT, Telecom, VAS, Software, and Cybersecurity industries in his energetic 30+ years of experience. He wi ...
Microsoft’s industry-specific Cloud for Retail helps retailers navigate today’s consumer needs
From February onwards, Microsoft offers a special "Cloud for Retail" solution that intends to support in the handling and processing of structured and unstructured data and to unite various data sources along the retail value chain.
Read more...
Asia’s Social Ad Spend Soars
Emplifi released the results of its comprehensive analysis of Q4 2021 social media data, offering key insights into paid and organic user engagement and post interaction on Instagram and Facebook, and social media customer care. Ad spend on Facebook and Instagram in Asia Pacific (APAC) increased 24 ...
Read more...
Tips for using email communication safely
In November 1971, the American programmer Ray Tomlinson sent the first email, ushering in a new age of communication. Today, after more than 50 years, more than 300 billion emails are in circulation around the world every day according to Statista; thus, making emails an indispensable means of commu ...
Read more...
Get the attention you deserve on LinkedIn
If you intend to showcase your work achievements and skills and network with colleagues, business partners and potential employers, LinkedIn is arguably the most important platform.
Read more...
Disruptive forces necessitate bold decisions
Today’s customers demanding seamless cross-channel experiences, convenience, reassurance, and commitment to environmental, social, and governance (ESG) values and the list keeps growing, states Forrester in one of its latest reports. Not to mention that the pandemic, supply chain disruptions, ...
Read more...
When using hashtags on social media, less is usually more
One thing is for sure, if your social media posts are to be found and generate reach, the use of hashtags is a must. But in your day-to-day work, you might still have some questions unanswered, like “Which hashtags fit and make sense? Where do I place them in the post? And how many should be t ...
Read more...
Visual competence must be constantly nurtured
Images and videos dominate in communication among young people, making clear that the Internet is becoming more visual with each new generation. In fact, nothing has accelerated the already rapid growth of visual content more than the pandemic. Consequently, in this increasingly visual world of comm ...
Read more...
NEC Visionary Day ASEAN 2022 discusses recovery, rebuilding, and reimagining the future
NEC Asia Pacific, the regional headquarters for leading information and communications technology provider NEC Corporation, is hosting their inaugural NEC Visionary Day ASEAN on March 10, 2022.
Read more...
Software-led digital creativity will move markets, foster resilience, and build new audiences
IDC predicts in one of its recent reports that by 2023, organizations that allocate over 50% of their software development projects to customer facing initiatives will see revenue grow 15% faster compared to those that focus more on internal projects.
Read more...
IBM expands its Global Security Operation Center (SOC) Network to help clients respond to cyber-attacks
IBM just announced a multi-million-dollar investment in its resources to help businesses prepare for and manage the growing threat of cyberattacks in Asia Pacific.
Read more...
Artificial intelligence and machine learning are no longer dreams of the future
Until now, artificial intelligence (AI) and machine learning (ML) were only a distant vision of the future for many companies; however, the democratization of artificial intelligence and machine learning technologies will move forward this year, predicts enterprise search and AI specialist IntraFind ...
Read more...
Which countries are losing the most to digital ad fraud?
Juniper Research reveals in a recent study that the value of digital advertising spend lost to fraud will reach $68 billion globally in 2022; rising from $59 billion in 2021.The comprehensive research identified in addition the top 5 countries most impacted by advertising fraud, namely US, Japan, Ch ...
Read more...
Online Marketing 2022: Between Artificial Intelligence and Diversity
Classic keyword campaigns will lose relevance in the future. Advertisers must finally establish alternative solutions to third-party cookies and encourage the user to accept consent management with good content. In addition, diversity is becoming more and more popular in advertising and social netwo ...
Read more...
IAS’s social ads and consumer perception study – Singapore Edition
Integral Ad Science has released the Social Ads and Consumer Perception study – Singapore Edition which provides an overview of social media usage and insights into user perceptions of social media in-feed ads, a format inside a user’s social feed.
Read more...
Business messaging trends 2022: progressive advance of smart devices, federation & push-to-talk
Communication and collaboration solutions have become an integral part of everyday professional life. In the future, they will prevail across all industries and company sizes.
Read more...
Cisco's Broadband Index reveals people value access to the internet more than ever
According to Cisco’s global survey of almost 60,000 workers across 30 countries about their home broadband access, quality and usage, economic and societal growth will not happen without universal access to fast and reliable internet.
Read more...
Social marketing investment in China to increase by 18% this year
Miaozhen Systems, a third-party technology company providing enterprises with marketing growth solutions based on big data and AI technology, has released two major reports evaluating and predicting upcoming social marketing and social influencer trends in 2022.
Read more...
Yahoo expands ID-less audience tool Next-Gen Solutions to web, infers audiences independent of cookies or app IDs
Yahoo announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable inventory in the Yahoo DSP.
Read more...
Palo Alto Networks APAC Cybersecurity Predictions 2022
Palo Alto Networks, a global cybersecurity leader, released its predictions for the cybersecurity trends that will shape the digital landscape for the year ahead.
Read more...
BuzzAR poised to be Southeast Asia's first startup building an inclusive Metaverse
BuzzAR, Southeast Asia's first woman-led metaverse startup, raises US$3.8 million seed funding to build an inclusive metaverse, through its family-friendly games, virtual reality (VR) and GameFi projects.
Read more...
Acquisition of Envizi complements IBM's growing arsenal of AI technologies to drive sustainability
IBM just announced its acquisition of Envizi, a leading data and analytics software provider for environmental performance management that builds on IBM's growing investments in AI-powered software, including IBM Maximo asset management solutions, IBM Sterling supply chain solutions and IBM Environm ...
Read more...
Draw the attention of new customers to products according to their wishes and interests with Discovery Commerce
Discovery Commerce paves the way for one of the most difficult tasks in e-commerce, namely product discovery. Because it is harder than it seems to get a potential buyer to find the product they are looking for in an online store or marketplace as customers easily get confused or impatient when brow ...
Read more...
Alibaba’s Top10 Technology Trends in 2022
Alibaba DAMO Academy (DAMO), the global research initiative by Alibaba Group, presented its forecast of the leading trends the company believes will shape the tech industry in 2022.
Read more...
B2B social media at its best
Professional content on Facebook, LinkedIn and Co. not only helps companies to get more followers, but new customers and thus more sales.
Read more...

Q1 2024 on new website

LATEST EMAGS

VMWare APAC

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg