Monday Jul 16th

Latest News

  • Micro moments depict user behavior in the mobile age brilliantly

    Micro moments depict user behavior in the mobile age brilliantly

    The smartphone, our little personal all-rounder and companion in all situations, is extremely important to us not only to search for information - be it finding the nearest bank, the departure time of a train or supporting decision making. In such so-called "micro-moments" companies can offer their help to users as well, if their service or product is sought after, because such useful advertising offers will not be seen as a distraction. In the end, it gives companies a chance to connect with consumers at the very moment their attention to communication is the highest. How that works and what exactly Micro Moments are, I want to explain in the following:

  • Blockchain and Marketing

    Blockchain and Marketing

    According to emarketer.com, the digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy, pointing out that it is still too early to come to a decision. Anyway, 2018 is expected to be a year of testing and learning.

  • The world's first IoT public blockchain to support ISO/IEC "six-domain model" standards

    The world's first IoT public blockchain to support ISO/IEC "six-domain model" standards

    SDChain Alliance has officially launched the world's first public blockchain that truly adopted the blockchain to ensure the reliability of the Internet of Things (IoT). This move has converged the IoT and the blockchain into a decentralized ecosystem for various industries, so that they may establish an efficient, low-cost IoT data exchange platform to give the data more commercial value, according to their own individual needs. On one hand, it will truly create high-value digital assets, on the other, it can greatly enhance the commercial value of the IoT application itself.

  • FreakOut about the future of native ads

    FreakOut about the future of native ads

    Asian eMarketing met recently with Narayan Murthy Ivaturi, VP South East Asia & India, in charge of strategic partnerships, product integration and development for FreakOut, one of Japan's largest ad-tech companies.

  • A strategic approach to video marketing makes the big difference

    A strategic approach to video marketing makes the big difference

    The good old moving picture, aka video, is a popular tool for all companies that have something to show or to explain, making it interesting for marketing. Besides the fact that almost 90% of Internet users between the ages of 14 and 29 watch videos online every week, meaning that the most potent buyer group is undoubtedly video affine. Much of the consumption time of online videos is by no means attributable to new-modern social phenomena, such as binge-watching on large series and film platforms, but company’s advertising videos are often as well consumed on social media channels. In addition, the increased use of the internet via smartphone is boosting the need for new video marketing measures. If you manage to get into the microcosm of a potential buyer, advertising on video content can actually be lucrative.

  • MediaMath deliberates on digital marketing for better marketers-consumers connection

    MediaMath deliberates on digital marketing for better marketers-consumers connection

    MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate its mission of connecting marketers with consumers in a manner that is more effective, efficient and trusted.

  • Streamr and Fysical partner to reshape human location data market

    Streamr and Fysical partner to reshape human location data market

    In the wake of the recent Facebook scandal, Fysical, that provides a protocol for the transparent and compliant exchange of physical world data on the blockchain, is partnering with the blockchain-backed data platform Streamr to put consumers back in control of their data.

  • Ooyala reports on the rising tide of streaming video content

    Ooyala reports on the rising tide of streaming video content

    Ooyala, a provider of software and solutions that optimize the production, distribution and monetization of media, just presented its Q1 2018 Global Video Index Report. For more than 10 years the company is at the forefront of shaping the OTT and media workflow revolutions as a leading expert in its field.

  • Today’s soft skills are the hard skills

    Today’s soft skills are the hard skills

    Every year, Indra Nooyi, the CEO of PepsiCo, sits down to write a letter… in fact, 400 of them. In each one, she tells the parents of her senior executives what their child is doing for the company, and why they are a gift to the company. The response from her colleagues: “This is the best thing that’s happened to my parents. And, it’s the best thing that’s happened to me!”

  • Integrated marketing communications

    Integrated marketing communications

    The older generation might still remember the time when Integrated marketing communications (IMC) came into play in the 80s. At that time, the whole marketing environment was undergoing profound changes with the advent of the Internet. New communications technologies, media proliferation, audience fragmentation, globalization of markets and the widespread use of databases heralded inexorably the end of old methods and practices by making them less effective or even irrelevant.

  • What opportunities does Augmented Reality have in store?

    What opportunities does Augmented Reality have in store?

    The trend away from shopping in retail stores to online ordering is gaining momentum, but how can retailers counteract this trend? One possibility is the use of augmented reality, a form of so-called mixed reality. Generally, no costly technologies are necessary because the customer brings his smartphone directly to the point of sale (POS), hence, carrying the necessary equipment with him. AR enhances reality perception by computer-aided information. In retail, these can be the display of product information, offers, product recommendations or navigation through the store. A special form of augmented reality is the AR mirror through which customers can see themselves and virtually test jewelry or clothing.

  • To what extent can AI positively support brand building or perception?

    To what extent can AI positively support brand building or perception?

    Artificial intelligence has become indispensable in science, ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made breakthroughs in discovering correlations in research in various fields, marketing being one of them. When looking at chatbots, for instance, AI has found by now its place, with its capability of processing a large part of customer inquiries automatically due to comprehensive, underlying database(s) and intensive training.

  • Circles.Life partnered with Adobe to deepen customer insight and enable better CX

    Circles.Life partnered with Adobe to deepen customer insight and enable better CX

    Born with the vision of revolutionizing the telco industry by giving power back to customers, the Singapore-based company Circle.Life is the world's first fully digital telco and has become the fastest-growing telco in Singapore since its commercial launch two years ago.

  • Deploying the right technologies is essential for retailers to survive, says GlobalData

    Deploying the right technologies is essential for retailers to survive, says GlobalData

    Technology has become a strategic imperative for all sectors and retail is not an exception. As retailers across the world scramble to lure customers and improve operational efficiencies, deploying the right digital technologies is essential for differentiation and survival, according to leading data and analytics company, GlobalData.

This week's highlights

Voice shopping set to rise exponentially

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
According to a study conducted by OC&C Strategy Consultants, voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today, suggesting the new channel may well be the next ma
Read more...

Technology that raises the bar in the conversational application world

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
“The next mainstream computing platform may not be bots, AR, or VR, but rather voice-based computing”, Alexandre Linares, Founder of Alpine.AI believes and points out that it is estimated
Read more...

MediaMath deliberates on digital marketing for better marketers-consumers connection

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate its mission of connecting marketers with consumers in a manner that is more effective, e
Read more...
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Previous articles

Fake store growth requires new cybercrime definition, says JC3 and APWG

Category: June 2018 - Mobile & Video Marketing
The Japan Cybercrime Control Center (JC3) and the global counter-cybercrime association APWG just released a report detailing the enormous, rapid growth in fake shopping websites pretending to be reta
Read more...

FreakOut about the future of native ads

Category: June 2018 - Mobile & Video Marketing
Asian eMarketing met recently with Narayan Murthy Ivaturi, VP South East Asia & India, in charge of strategic partnerships, product integration and development for FreakOut, one of Japan's largest
Read more...

Internet broadcasters can save millions by adding just a few lines of code, Teleport Media reveals

Category: June 2018 - Mobile & Video Marketing
A naturally growing audience is a longed-for result for any owner of streaming services. Preferably, the growth is predictable and manageable, otherwise, it can be detrimental when such growth is out
Read more...
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Previous month's highlights

AdColony receives TAG Certification for fighting digital ad fraud

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the Trustworthy Accountability Group (TAG), and received the coveted Certified Against Fraud certification.

Spoiler alert! The future is …

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once you get home from work? Spoiled. Or that insanely good plot twist that was supposed to blow your mind? Yup, spoiled too. It doesn’t matter where you are or what time zone you are in. Chances are, someone from across the globe will not be able to contain their excitement and will drop the bomb on social media before that mind-blowing plot twist even had the chance to ‘surprise’ you first hand. It sucks, right?

Make use of the full potential of AR

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.

Reconsidering data privacy on social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as supporting sales, simplifying service consulting, promoting advertising, attracting new customers or just improving the public perception of the company. Not to mention that social networks are preferably used for market research purposes via social media monitoring. In any case, it is important to respect some basic consumer data protection rights.

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'Unliche' to unleash Digital Marketing Intelligence

Category: May 2018 - Cybersecurity & Data Protection

Streamr and Fysical partner to reshape human location data market

Category: May 2018 - Cybersecurity & Data Protection

Meet the e-privacy regulations with login alliances

Category: May 2018 - Cybersecurity & Data Protection

How to prevent damage from phishing scams and malware

Category: May 2018 - Cybersecurity & Data Protection

Singapore companies embrace technology enabled techniques to fight fraud

Category: May 2018 - Cybersecurity & Data Protection

Security tips for ad server operators

Category: May 2018 - Cybersecurity & Data Protection

Ad Verification

Category: May 2018 - Cybersecurity & Data Protection

How to prevent and ward distributed denial-of-service (DDoS) attacks

Category: May 2018 - Cybersecurity & Data Protection
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