Saturday Oct 20th

  • Powerful machine learning and analytics platform Cloudera Enterprise 6

    Powerful machine learning and analytics platform Cloudera Enterprise 6

    Cloudera, Inc., the modern platform for machine learning and analytics optimized for the cloud, announced the availability of Cloudera’s most powerful platform for data warehousing and machine learning - Cloudera Enterprise 6.0.

    Cloudera also announced Cloudera Altus hybrid cloud innovations that unify control and governance of long-running and transient workloads on public clouds and data centers, managed by customers or as-a-service by Cloudera.

  • Publication of the Zendesk Benchmark Guide for Enterprise

    Publication of the Zendesk Benchmark Guide for Enterprise

    Zendesk, Inc. just released its Benchmark Guide for Enterprise, research reports featuring insights and best practices for two different types of large companies: Digital Natives that have been considered digital since their founding, and Digital Transformers, more traditional companies that are in the process of modernizing their approach to customer support.

  • Why customer focus is becoming more important

    Why customer focus is becoming more important

    Importance of customer-centricity continues to grow explosively in the digital world

    There is general agreement on the importance of customer relations for the creation of value and the success of companies. At trade fairs, events, or whenever companies present themselves to the general public, it is repeated in a mantra that the customer is king and comes first. Customer focus is the central theme. But why do customers feel so little about all these statements? Why do they often still not have the status in the everyday life of companies they deserve?

  • ‘Must-have’-security requirements for enterprise video platforms

    ‘Must-have’-security requirements for enterprise video platforms

    Organizations are increasingly adopting video and live streaming: from how-to guides for customer service, corporate portraits for marketing purposes or employer branding, to live streaming for internal communications and investor relations.

  • 5 tips on how to reach B2B decision-makers despite ePrivacy

    5 tips on how to reach B2B decision-makers despite ePrivacy

    Reaching the desired audience has always been a challenge not to be sneezed at for advertisers and it can be assumed that it will be even more difficult in future to place advertising messages in a targeted manner. This is because the ePrivacy Regulation (ePVO) will prohibit collecting data to create detailed user profiles without explicit permission of the user. This makes it much harder to play personalized advertising across channels.

  • 'Unliche' to unleash Digital Marketing Intelligence

    'Unliche' to unleash Digital Marketing Intelligence

    Rappier’s new powerful cloud-based self-serve platform, Unliche, has been launched to help companies make smarter marketing budgeting decisions across channels by leveraging the power of measurement of success metrics for customer acquisition, retention and engagement for their digital properties. The Singapore headquartered marketing technology company has been focused in the past three years on building integrated technology solutions for the digital marketing arena.

  • Tag management provides structure in online marketing

    Tag management provides structure in online marketing

    Whether analysis, retargeting, A/B-testing or affiliate marketing: For each of these campaigns, a so-called tag per website must be set to collect the desired data about the website visitor. The task of online marketing experts is then to evaluate and use the data in a targeted manner.

  • Google Assistant: Ready to help and spy on you wherever possible

    Google Assistant: Ready to help and spy on you wherever possible

    EU regulators just sentenced Google to pay a record-breaking €4.3 billion ($5 billion) fine for Android antitrust violations, in their attempt to force the tech giant to stop the ‘illegal tying of Google’s search and browser apps”.

  • Tomorrow’s News 2018 survey points out challenges for platforms and advertisers

    Tomorrow’s News 2018 survey points out challenges for platforms and advertisers

    According to a survey published by Reuters Plus, executives think platforms should do more to combat fake news. Of the 1,587 global executives surveyed, 87% think Google and Facebook should do more to control fake news, while 81% believe that Google and Facebook should be held accountable for content.

  • Technology that raises the bar in the conversational application world

    Technology that raises the bar in the conversational application world

    “The next mainstream computing platform may not be bots, AR, or VR, but rather voice-based computing”, Alexandre Linares, Founder of Alpine.AI believes and points out that it is estimated that there will be 24.5 million voice-first devices shipped this year, which will lead to a total device footprint of 33 million devices in circulation.

  • Meltwater launches data science platform Fairhair.ai to tame real-time market signals found in world’s online data

    Meltwater launches data science platform Fairhair.ai to tame real-time market signals found in world’s online data

    In the quest to become data-driven, companies are increasingly investing in Business Intelligence (BI) software to gain a competitive advantage. Yet, the insights generated by those tools are mostly fueled by data from within a company’s walls, instead of the real-time market signals found externally online – from consumer opinions to corporate filings. Outside data, however, can unlock key indicators about an industry or competitor, making the time-intensive task of harnessing the volume and variety of global data worthwhile. And although advances in artificial intelligence have made it easier to capture and analyze this data to create powerful insights, most commercial AI tools are one-size-fits-all models with limited capabilities.

  • Infused with “AI Everywhere - IBM Media Optimizer, powered by MediaMath

    Infused with “AI Everywhere - IBM Media Optimizer, powered by MediaMath

    A year ago, MediaMath Founder and CEO Joe Zawadzki and IBM Chief Digital Officer Bob Lord partnered and laid out their vision of how to help unlocking the full potential of brand engagement to deliver marketing that customers would truly love. Both companies were committed to join forces to reshape the advertising industry by connecting paid and owned media into a single view of the end-to-end customer journey using AI-powered marketing technology and they just presented the result – the IBM Media Optimizer, powered by MediaMath.

  • Paving the way for smart cities: The smart sensor platform network

    Paving the way for smart cities: The smart sensor platform network

    The cost of Internet of Things (IoT) sensors has decreased remarkably over the past decade, heralding new possibilities of a renewed push for smart cities. With worldwide spending on IoT predicted to surpass the USD$1 trillion mark by 2020, this has increasingly attracted attention within the various sectors.

  • Know the ropes when searching verbally

    Know the ropes when searching verbally

    Gartner predicted already in 2016 that by 2020 30% of web browsing sessions will be done without a screen due to more new platforms based on "voice-first" interactions.

This week's highlights

The emotional decision frameworks of Personas are good for automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing
As commonly known, personas are the basis for the right classification of customers in online shops to consequently deliver appropriate campaigns and offers. Generally, five to ten archetypes of buyer
Read more...

Why customer focus is becoming more important

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Importance of customer-centricity continues to grow explosively in the digital worldThere is general agreement on the importance of customer relations for the creation of value and the success of co
Read more...

Automated lead management optimizes marketing and sales - easy and fast

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Today, most shoppers are researching information on the internet - even in the business-to-business (B2B) context. Around 90% of all B2B purchases are already influenced by the website of the provider
Read more...
View More Articles

Previous articles

Smarketer’s AI-driven Google algorithm delivers data-driven decisions with even better campaign results

Category: September 2018 - Marketing Analytics, Automation & Attribution
To get the best possible results with Google Ads, marketers create sophisticated campaigns based on search terms, products, users' location or devices. Now even more efficient results can be achieved
Read more...

MediaMath announced new Native Ad offering

Category: September 2018 - Marketing Analytics, Automation & Attribution
MediaMath announced the launch of new creative management offerings and supply partnerships that fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single pl
Read more...

To ensure growth, you will need to be disruptive

Category: September 2018 - Marketing Analytics, Automation & Attribution
Every year, Kantar Millward Brown calculates the brand values of more than 2,000 international brands, which are listed in the global database BrandZ. A recent analysis shows that less than 10% of the
Read more...
View More Articles

Previous month's highlights

Google Assistant: Ready to help and spy on you wherever possible

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

EU regulators just sentenced Google to pay a record-breaking €4.3 billion ($5 billion) fine for Android antitrust violations, in their attempt to force the tech giant to stop the ‘illegal tying of Google’s search and browser apps”.

Digital voice assistants set a trend in the SEO market of the future

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

In the age of digitization, the consumption of content across different channels often changes quickly. Anyway, the search for content itself has remained relatively constant, since search engines are dominant for many years - with Google taking the lead and being far ahead of all competitors. At least, we see as well more and more digital assistants with speech recognition entering the market, like Apple Siri, Samsung Viv, Amazon Echo, Microsoft Cortana, Facebook M, SoundHound Hound and Google's own product Google Home.

Accelerated Mobile Pages (AMP)

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Accelerated Mobile Pages (AMP) first appeared to web users in February 2016, when Google began to show the AMP versions of webpages in mobile search results: AMP pages are published on the open web and can be displayed in most current browsers. When a standard webpage has an AMP counterpart, a link to the AMP page is usually placed in an HTML tag in the source code of the standard page. Because most AMP pages are easily discoverable by web crawlers, third parties such as search engines and other referring websites can choose to link to the AMP version of a webpage instead of the standard version.

AI makes search engine advertising simply better

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Supposedly, Google started the trend of using Artificial Intelligence (AI) in 2015 using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI to make their life a lot easier, with a focus on process automation and personalized search results. Marketing dazzling AI pullulates in the industry since then since the potentials are simply breath-taking.

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Making real-time operational decisions in the blink of an eye

Category: August 2018 - Predictive Algorithms & Native Ads

Putting data in the driver’s seat to reach consumers-on-the-go

Category: August 2018 - Predictive Algorithms & Native Ads

Adobe’s Experience Business campaign in Asia showcases extended analytics products

Category: August 2018 - Predictive Algorithms & Native Ads

Utility at heart of Reuters latest news app

Category: August 2018 - Predictive Algorithms & Native Ads

Predictive Model Markup Language (PMML)

Category: August 2018 - Predictive Algorithms & Native Ads

CMO Perspective: A Paradigm Shift in How Marketers Use Their Data to Expand Influence

Category: August 2018 - Predictive Algorithms & Native Ads

Interconnectedness makes the difference in marketing’s future

Category: August 2018 - Predictive Algorithms & Native Ads

Appier launched AI-driven proactive marketing automation platform AIQUA

Category: August 2018 - Predictive Algorithms & Native Ads

If knowledge is power, then predictive analytics promises the ultimate knowledge

Category: August 2018 - Predictive Algorithms & Native Ads
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