Saturday Apr 21st

Latest News

  • The world's first IoT public blockchain to support ISO/IEC "six-domain model" standards

    The world's first IoT public blockchain to support ISO/IEC "six-domain model" standards

    SDChain Alliance has officially launched the world's first public blockchain that truly adopted the blockchain to ensure the reliability of the Internet of Things (IoT). This move has converged the IoT and the blockchain into a decentralized ecosystem for various industries, so that they may establish an efficient, low-cost IoT data exchange platform to give the data more commercial value, according to their own individual needs. On one hand, it will truly create high-value digital assets, on the other, it can greatly enhance the commercial value of the IoT application itself.

  • Asia's IoT optimism and adoption outstrips the global average as IoT deploys at scale

    Asia's IoT optimism and adoption outstrips the global average as IoT deploys at scale

    According to Vodafone’s newly released  IoT Barometer 2017/18, Asia's businesses are leading the world in Internet of Things (IoT) adoption, with the number of companies embracing connected devices, soaring 200% from 2013 to stand at 36% now.

  • Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

    Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

    According to Getty Images2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undone’, ‘Second Renaissance’ and ‘Conceptual Realism’ as the trends society will be most responsive to this year.

  • Stay alert when purchasing via smartphone and tablet

    Stay alert when purchasing via smartphone and tablet

    The Christmas business is in full swing. Therefore we are sounding a note of caution to all those using their smartphone or tablet for doing their shopping.

  • Pressure to become a “Digital Native Enterprise” is intensifying, IDC predicts

    Pressure to become a “Digital Native Enterprise” is intensifying, IDC predicts

    As every year, IDC started to announce its top predictions for Asia Pacific at IDC FutureScapes 2018, one of ICT’s most anticipated annual events, held at the Mandarin Orchard Singapore. On its 10th year of tracking 3rd platform technologies, IDC reveals that at least 60% of the Asia Pacific GDP will be digitalized, with growth in every industry driven by digitally-enhanced offerings, operations, and relationships over the next three years. Furthermore, IDC expects that by 2020, investors will use platform/ecosystem, data value, and customer engagement metrics as valuation factors for all enterprises. This tipping point in the DX economy is described by IDC as becoming “Digital Native Enterprises.”

  • Be well on the way to bringing consumers closer to IoT technology

    Be well on the way to bringing consumers closer to IoT technology

    In our December issue last year, we already provided hints where IoT is heading this year in Asia Pacific when we presented Hitachi Vantara’s insightful predictions. Summarily, both Hubert Yoshida and Russell Skingsley believe the adoption of Internet of Things (IoT) platforms will dominate enterprise IT strategies in 2018. At the same time, both CTOs of Hitachi Vantara made clear that they seek to collaborate with customers and ecosystem players to innovate and create new value for business stakeholders, customers and society at large.

  • Asia's IoT optimism and adoption rate tops all

    Asia's IoT optimism and adoption rate tops all

    Asia's businesses are leading the world in Internet of Things (IoT) adoption, according to Vodafone’s IoT Barometer 2017/18, with the number of companies embracing connected devices soaring 200% compared to five years ago.

    Vodafone’s global survey of business sentiment, relating to investment and innovation in the IoT, examined four key factors for modern businesses, which we want to highlight in today’s issue again, namely the state of the market, business benefits, moving forward and future optimism.

  • Digitization brings more automation, more personalization, legal barriers and new monetization channels in 2018

    Digitization brings more automation, more personalization, legal barriers and new monetization channels in 2018

    The digitalization of marketing keeps its status of being a megatrend in 2018 and continues to breed new developments with the help of technology. In fact, the following trends can be expected this year:

  • To what extent can AI positively support brand building or perception?

    To what extent can AI positively support brand building or perception?

    Artificial intelligence has become indispensable in science, ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made breakthroughs in discovering correlations in research in various fields, marketing being one of them. When looking at chatbots, for instance, AI has found by now its place, with its capability of processing a large part of customer inquiries automatically due to comprehensive, underlying database(s) and intensive training.

  • In 2018, the digital world must adapt to new developments

    In 2018, the digital world must adapt to new developments

    Kantar Millward Brown recently analyzed the world's most important digital media trends of the new year. According to the market research and consulting firm, a new distribution of advertising budgets can be expected, as well as consumer innovations in areas such as Walled Gardens, Branded Entertainment and Artificial Intelligence:

  • By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

    By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

    According to Gartner, 25% of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017.

  • Revolutionizing the customer approach with Artificial Intelligence Marketing

    Revolutionizing the customer approach with Artificial Intelligence Marketing

    One of the most difficult tasks for marketers is a personalized customer approach and that’s exactly where AI can help.

  • How contemporary lead management works

    How contemporary lead management works

    In a recent study, the management consultancy McKinsey noted that only few companies are really prepared for digital transformation. Digitization is posing major challenges for marketing and sales, which the lead management must consider and adapt to.

  • Sercomm’s new series of LTE-M IoT devices heralds another era of mobile IoT technology

    Sercomm’s new series of LTE-M IoT devices heralds another era of mobile IoT technology


    Sercomm, a manufacturer and supplier of telecom equipment, just launched its new series of LTE-M IoT devices at the Mobile World Congress 2018 in Barcelona, Spain.

    With the advantages of extended transmission range, a lengthened battery life, and better mobility, Sercomm's full range of LTE-M IoT devices offers ideal solutions for applications including youth/senior safety, asset protection, smart meter, transportation and environment monitoring. Leveraging the fully-deployed LTE-M network service of Orange, a leading telecommunication operator in Europe, Sercomm's new LTE-M devices answer the needs of numerous markets to catch the upcoming IoT business opportunities.

This week's highlights

Make use of the full potential of AR

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the c
Read more...

The Top 10 reasons why companies fail in social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Executives know by now that they can’t get past social networks. They understood that social media has a say in their business future, especially when their competitors are already active on Fac
Read more...

Social Media must be part of any orchestrated marketing strategy

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
The days when a company just had to set up an appropriate social media page to automatically be pushed forward by the hype are definitely a thing of the past. The demands on marketing and communicatio
Read more...

Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Getty Images unveiled its highly anticipated 2018 Visual Trends forecast that sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2018 and p
Read more...

Spoiler alert! The future is …

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once you get home from work? Spoiled. Or that insanely good plot twist that was supposed t
Read more...
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Previous articles

Are we facing the end of mobile advertising?

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
Although the percentage of mobile adblocking is still considered being quite low, compared to adblocking on desktops where almost every fourth computer is denying advertising, the next generation of m
Read more...

Sercomm’s new series of LTE-M IoT devices heralds another era of mobile IoT technology

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
Sercomm, a manufacturer and supplier of telecom equipment, just launched its new series of LTE-M IoT devices at the Mobile World Congress 2018 in Barcelona, Spain.With the advantages of extended tra
Read more...

Communication models in IoT

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
The Internet of Things (IoT) is an emerging topic of technical, social, and economic significance, which encouraged Santosh Kulkarni and Prof. Sanjeev Kulkarni to research the IoT communication models
Read more...

Be well on the way to bringing consumers closer to IoT technology

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
In our December issue last year, we already provided hints where IoT is heading this year in Asia Pacific when we presented Hitachi Vantara’s insightful predictions. Summarily, both Hubert Yoshi
Read more...

ZTE's innovative application NB-IoT

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
The 6th Mobile IoT Summit during MWC focused this year on the rapid growth and momentum behind both NB-IoT and LTE-M technologies, since both are expected to grow exponentially in 2018.
Read more...
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Previous month's highlights

The most important mobile marketing trends for 2018

Category: January 2018 - Trends and Predictions

Mobile has come to stay and has already moved past the desktop in many areas. This development will for sure continue in the next few years, which is why digital marketers need to find new ways to attract mobile users.

In 2018, the digital world must adapt to new developments

Category: January 2018 - Trends and Predictions

Kantar Millward Brown recently analyzed the world's most important digital media trends of the new year. According to the market research and consulting firm, a new distribution of advertising budgets can be expected, as well as consumer innovations in areas such as Walled Gardens, Branded Entertainment and Artificial Intelligence:

Digitization brings more automation, more personalization, legal barriers and new monetization channels in 2018

Category: January 2018 - Trends and Predictions

The digitalization of marketing keeps its status of being a megatrend in 2018 and continues to breed new developments with the help of technology. In fact, the following trends can be expected this year:

E-commerce trends that will impact 2018 with a vengeance

Category: January 2018 - Trends and Predictions

E-commerce is one of the world's largest growth markets that is growing every year by more than 20%. By 2020, sales are expected to flourish to over US$4 trillion, nearly doubling the status quo. Who wants to get a share of the pie, should therefore keep an eye on upcoming trends, such as:

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AI’s impact on the workforce of the future is no different from previous industrial revolutions

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Artificial Intelligence vs Marketing Automation

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Revolutionizing the customer approach with Artificial Intelligence Marketing

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Emerging group of 'cloud masters' accelerates the ability to outperform peers

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

The changing 'lingual' face of ‘Digital India’

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Is AI exhausting or feeding the work environment?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Retailer spending on AI to grow nearly fourfold

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

MediaTek joined Open Neural Network Exchange (ONNX) to advance its edge AI platform

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Artificial Intelligence in marketing – where is it heading?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
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