The 5th Mobile Marketing Association Forum Singapore (MMA Forum) will gather again senior marketing executives from brands, mobile specific and digital agencies, operators, technology enablers and other stakeholders of the mobile marketing industry.
The annual event will take place this this year on 22-23 August, 2013 at the Pan-Pacific Singapore and is the Asian iteration of MMA’s renowned Forums held around the world.
This year the event is themed ‘Deconstructing Mobile, focusing on how marketers can harness the power of mobile to disrupt the traditional approaches to marketing. It will assemble, as usual, the best and brightest in the mobile marketing and advertising industry and will even recognize at this year’s event the best and most innovative work in the mobile marketing field with the celebration of the regional SMARTIES™ Awards.
Some of the confirmed speakers lined up to speak at this year’s event include brands and advertising solution providers such as BMW, Coca-Cola, Dentsu Network/Asia, Kimberly- Clark Corporation, McDonald’s, Mindshare, Nielsen, Prudential Corporation Asia, Unilever, Vserv.mobi, and WPP.
Over the past few years the MMA Forum has established itself as the premier event for marketers in Asia who want to fully embrace, utilize and execute mobile marketing as an effective medium for consumer engagement. The 250 delegates expected at the Forum will have the opportunity to understand best practices in mobile marketing, connect and learn from experts and peers in the industry, and hear first-hand future opportunities for marketing using the mobile media channel.
For more information about the MMA Forum Singapore 2013, including the updated agenda and speaker bios, please visit the MMA Global website here.