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- Written by Shaqeez
- Category: November 2020 - Voice Commerce: voice search & digital voice assistants as storyteller
- Thursday, 12 November 2020 13:41
More and more consumers are choosing bots over human advisors and salespeople, according to a study by the Capgemini Research Institute. This is especially true when looking for new products and services or for questions about a purchase.
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Friday, 11 December 2020 14:07
People and businesses have shifted online in the new normal, increasing the need for email marketing accordingly. It has been reported that more than 55% of marketers received their best ROI from email campaigns. As the year is coming to a close, now is the perfect time to set goals for the email ma ...
- Written by Shaqeez
- Category: November 2020 - Voice Commerce: voice search & digital voice assistants as storyteller
- Thursday, 12 November 2020 13:25
Following a conversation and transcribing it precisely is one of the biggest challenges in artificial intelligence (AI) research. For the first time now, researchers of Karlsruhe Institute of Technology (KIT) have succeeded in developing a computer system that outperforms humans in recognizing such ...
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Friday, 11 December 2020 13:49
Google Cloud and NetApp announced the availability of the containerized, software-based variant of NetApp Cloud Volumes Service in Asia Pacific.
- Written by Augustine
- Category: November 2020 - Voice Commerce: voice search & digital voice assistants as storyteller
- Friday, 06 November 2020 12:56
There are always new predictions on the Internet about what the future of marketing will look like and particularly often it is being forecasted that in 2020, which means this year, half of all online searches should be carried out with a voice assistant. However, such forecasts are problematic sinc ...
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Friday, 11 December 2020 13:20
According to a new study from Juniper Research, mobile network operator revenue from digital identity will reach $8.1 billion in 2025, up from just $1.3 billion in 2020. The research found that, as the identity space evolves, MNOs will play an increasingly important role in providing verification of ...
- Written by Augustine
- Category: November 2020 - Voice Commerce: voice search & digital voice assistants as storyteller
- Friday, 06 November 2020 12:50
Voice assistants have experienced a real boom in recent years and are being used on more and more devices. Companies such as Amazon, Google or Apple use their voice assistants among others in devices such as televisions, smartphones, or smart speakers and try to establish them permanently in the con ...
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Friday, 11 December 2020 13:02
Digital marketing is changing rapidly and challenges companies constantly. Besides the fact that the COVID-19 crisis has massively pushed the adaptation of digital channels and changed the online behavior of users—regardless of whether it is media, retail, or experience—in order not to l ...
- Written by Augustine
- Category: November 2020 - Voice Commerce: voice search & digital voice assistants as storyteller
- Friday, 06 November 2020 12:08
AppsFlyer, the global attribution leader, released the 11th edition of the Performance Index and the 2nd edition of the Growth Index.The Performance index guides marketers on how media sources are performing, and which show potential for partnership, while the Growth Index examines the diverse ...
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Thursday, 10 December 2020 17:52
On their road to recovery from the pandemic, businesses face unique dilemmas. This includes substantial and entirely necessary investments in digital transformation; however, tight budgets are making such endeavors difficult if not impossible. Businesses continue to struggle with pivots like adoptin ...
- Written by Augustine
- Category: November 2020 - Voice Commerce: voice search & digital voice assistants as storyteller
- Thursday, 05 November 2020 16:09
NetApp, a global cloud-led, data-centric software company, and Google Cloud announced the availability of NetApp Cloud Volumes Service (CVS) for Google Cloud in Singapore.
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Thursday, 10 December 2020 10:13
The digital revolution has brought about massive changes in marketing. Where previously business was conducted face-to-face and by phone, nowadays customers are spoilt for choice with omnichannel approaches being commonplace. As such, customers start demanding more: more information, better service, ...
- Written by Augustine
- Category: November 2020 - Appointments & Announcements
- Thursday, 05 November 2020 16:00
Aqilliz, a technology company that specializes in blockchain solutions for digital marketing entered into a strategic partnership with Concise Media, one of the UK’s leading media specialist consultancies. The partnership will see the introduction of Aqilliz’s blockchain-powered ...
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Friday, 04 December 2020 14:56
The global digital transformation market is expected to grow from USD 469.8 billion in 2020 to USD 1,009.8 billion by 2025, at a compound annual growth rate (CAGR) of 16.5%, according to Research and Markets’ study that covers the digital transformation market across different segments, such a ...
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Tuesday, 29 December 2020 11:07
As 2020 draws to a close, it’s a good time for brands to evaluate how they can evolve and improve customer experience in the new year. While business have adapted to the new normal, the pandemic will continue to shape consumer behavior, with changes taking place at a more rapid rate.
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Friday, 04 December 2020 14:45
We all know that acquiring new customers is tough for most sales employees: identifying new leads and building relationships is tedious and time-consuming. Sales employees need extensive knowledge for outstanding customer acquisition since the more they know about different techniques and methods, t ...
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Tuesday, 29 December 2020 09:44
A new study from Juniper Research has found that mCommerce payments will reach $3.1 trillion in 2025, from $2.1 trillion in 2020. The research found that the pandemic’s massive boost to digital wallet services in the offline arena with OEM Pay has been a key driver of greater mCommerce usage, ...
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Friday, 04 December 2020 14:22
In today’s tumultuous business-scape amid increasingly intricate, and often vexing, marketplace conditions, curating and mining data to drive analytics-based decision making is just no longer enough. For competing with maximum, sustained impact and mitigated opportunity loss, it’s rapidl ...
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Monday, 28 December 2020 16:41
Despite the global impact of COVID-19, demand for talent in Singapore’s FinTech sector remains strong, according to the latest findings from the FinTech Talent Report 2020 – a joint survey by the Singapore FinTech Association (SFA) and PwC Singapore exploring the impact of the pandemic o ...
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Friday, 04 December 2020 13:53
Verizon Media just announced the launch of its new unified identity solution, Verizon Media ConnectID. Built for the cookie-less future of digital advertising, on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is ...
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Monday, 21 December 2020 14:56
The past few months have been exceptional and an acceleration turbo for many developments that had already been announced in recent years. We have filtered out the most important PR trends and summarized what this means for your work in 2021.
- Written by Shaqeez
- Category: December 2020 - Appointments & Announcements
- Thursday, 03 December 2020 13:16
Adobe announced the launch of Adobe Sign on Microsoft Azure with the establishment of a local data center in Singapore. A critical ingredient of Adobe Document Cloud, Adobe Sign is Adobe’s eSignature solution.
Singapore is a leader in Asia Pacific (APAC) in terms of the maturity of pu ...
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Monday, 21 December 2020 14:39
In e-commerce, it is all about the end customer and his/her needs, while in the Industry 4.0 the focus is on intelligent machines. With industrial IoT commerce, new commercial perspectives and opportunities are now emerging.
- Written by Shaqeez
- Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
- Friday, 29 January 2021 14:26
The use of Artificial Intelligence (AI) must be advanced responsibly and develop new value-added potential for the benefit of society. That’s why the General Data Protection Regulation (GDPR) comes into play since data is the key ingredient for AI applications. The GDPR impacts any law globall ...
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Monday, 21 December 2020 14:26
Successful shops live from their close ties to their customers and the knowledge that they can always offer them exactly what they really want. This has long been possible in e-commerce as well, but the devil lies in the detail, especially when it comes to individual approaches in online shops - and ...
- Written by Shaqeez
- Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
- Friday, 29 January 2021 13:55
Writing proposals is an essential task for everyone in business. To make their life easier and to help them in managing their job scope, a new feature has been added to Offorte, namely doing the job for you.
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Monday, 21 December 2020 14:14
Many companies that collect and process online customer data for marketing and CRM purposes find it difficult to orientate themselves in legal regulations and to navigate the jungle of regulations in compliance with data protection rules. The following tips are not only intended to support companies ...
- Written by Shaqeez
- Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
- Friday, 29 January 2021 13:30
Artificial Intelligence (AI) made targeted digital marketing possible in the first place—and with every further development the results become more accurate. Until recently, Machine Learning (ML) was the most modern method for predicting user decisions, but its further development, Deep Learni ...
- Written by Shaqeez
- Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
- Friday, 18 December 2020 13:50
What will be the marketing trends in the current and post COVID-19 world and what can we expect in 2021 are two questions we try to answer this month. DaBrian Marketing helps us to do that with his suggestions where savvy marketing managers should invest their time and resources next year.
- Written by Shaqeez
- Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
- Friday, 29 January 2021 13:09
Iris.ai, a start-up headquartered in Norway, specialized in AI tools and applications to allow humans to make sense of and use all scientific knowledge the world has to offer; hence, it is particularly suitable for interdisciplinary projects where the combination of knowledge from across a range of ...
