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- Written by Shaqeez
- Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
- Friday, 22 January 2021 13:45
Global spending on artificial intelligence (AI) is forecast to double over the next four years, growing from $50.1 billion in 2020 to more than $110 billion in 2024.
- Written by Shaqeez
- Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
- Thursday, 25 February 2021 17:52
Dr. Tong Wen, Huawei Fellow and CTO of Huawei Wireless, emphasized in his keynote speech at the 5G Advanced Summit that 5G must continuously evolve to build an engine of all-industry digitalization so as to satisfy the fast-growing consumer connections and diverse industrial applications.
- Written by Shaqeez
- Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
- Friday, 22 January 2021 13:30
Genesys, the world's leading provider of cloud-based customer experience and contact center solutions, established a new business unit. Genesys Digital is designed to help companies keep up with the latest technology trends and the ever-changing needs of consumers in the digital world.
- Written by Shaqeez
- Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
- Thursday, 25 February 2021 17:30
ADA, a data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions is launching a new Marketing Technology (MarTech) service across Asia-Pacific (APAC) that will help clients optimize their end-to-end sales and marketing efforts.
- Written by Shaqeez
- Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
- Friday, 22 January 2021 13:14
The artificial brain now plays the most significant role in marketing automation: chatbots are creating content and AI powers PPC advertising, personalized website experiences, push notifications, customer engagement and determines customer’s behavioral patterns, and automated image recognitio ...
- Written by Shaqeez
- Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
- Thursday, 25 February 2021 16:09
A digital, innovation-driven economy means that businesses will need highly skilled workers and deep talent. As the employment landscape undergoes fundamental changes accelerated by the pandemic, Deputy Prime Minister Heng Swee Keat outlined in the recent Singapore Budget 2021 three enablers towards ...
- Written by Shaqeez
- Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
- Friday, 22 January 2021 12:48
Are you wondering why artificial intelligence is being discussed so intensely in business and the media right now? Well, after the internet, digital transformation and automation, artificial intelligence seems to be the next kind of panacea for businesses, especially for marketing and sales, which c ...
- Written by Shaqeez
- Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
- Friday, 19 February 2021 14:02
What would you say if you could have 100 percent ownership over your data and you can decide who you give access to? How about if you would be compensated for others accessing your data for their advertisements? Is this ideal world even realistic from a user's point of view?
- Written by Shaqeez
- Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
- Friday, 15 January 2021 13:38
Artificial intelligence (AI) and marketing automation (MA) are two advanced tools that allow marketers to optimize tasks across the whole marketing spectrum.
- Written by Shaqeez
- Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
- Friday, 19 February 2021 13:43
Subconsciously, behavior patterns that are coercively triggered provide the decisive purchase impulses. CleverReach is well aware of that fact and shares some practical tips and tricks on how to use sales psychology in your email marketing to spark a strong buying incentive in your customers. Especi ...
- Written by Shaqeez
- Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
- Friday, 15 January 2021 13:27
Artificial intelligence is and will remain a hot topic and continue influencing the IT world. IntraFind, a specialist in AI, highlights three trends for text-focused AI and natural language processing (NLP) that will play an important role.
- Written by Shaqeez
- Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
- Friday, 19 February 2021 12:43
Mapp, the international provider of insight-led customer engagement, is rolling out a major product update to its Mapp Cloud marketing platform. Eleven new functionalities showcase substantial innovations in mobile push and comprehensive enhancements to the data export capabilities in the customer a ...
- Written by Shaqeez
- Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
- Friday, 15 January 2021 13:13
Most managers already agree that artificial intelligence (AI) will change the world, but as soon as people talk about the use of AI in their own company, there is often an embarrassing silence.
- Written by Shaqeez
- Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
- Thursday, 11 February 2021 11:28
Most people’s lives have drastically changed due to COVID-19: everyone is talking about the coronavirus and how the next few weeks will develop, and many are rightly concerned, miss friends and family. Hence, their use of smartphones, time spent on the laptop, and consequently the time spent o ...
- Written by Shaqeez
- Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
- Friday, 15 January 2021 12:50
Obviously, companies whose management has technological competence can cope better with the corona crisis, as a variety of studies prove. When asked what must-haves for future managers are indispensable, four skills emerged as being crucial: decision-makers should have strategic thinking, leadership ...
- Written by Shaqeez
- Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
- Thursday, 11 February 2021 11:15
The Google update “BERT” has been rolled out worldwide since the end of 2019. It is a technology that helps the search engine to understand search queries from users even better: in particular, it puts the individual words in a more meaningful context.
- Written by Shaqeez
- Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
- Friday, 08 January 2021 13:55
Artificial Intelligence (AI) and Marketing Automation (MA) are two advanced tools that allow marketers to automate and optimize tasks across the whole marketing spectrum.
- Written by Shaqeez
- Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
- Friday, 05 February 2021 14:11
Relevance is the be-all and end-all, but unfortunately the prerequisites for a customer's receptivity to a particular marketing message can change quickly. Event triggers can be of help here, which are usually events that can be defined as triggers for sending certain marketing messages.
- Written by Shaqeez
- Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
- Friday, 08 January 2021 13:43
More and more companies are relying on Artificial Intelligence (AI) when it comes to their offers, since the algorithms suggest products and services, breathe life into chatbots and translate texts.
- Written by Shaqeez
- Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
- Friday, 05 February 2021 13:51
Cognigy.AI, a leading global customer service automation provider, has secured investment from Global Brain, one of the largest venture capital companies in Japan, that accelerates its international growth path and consolidates its position as a leading provider of an AI-based platform for the autom ...
- Written by Shaqeez
- Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
- Friday, 08 January 2021 13:18
Recurring work processes have always been both a curse and a blessing in modern marketing. The good old (M)ad Men from Madison Avenue earned quite well with it and were able to keep their “sovereign knowledge” non-transparent in analogue times. Today, nobody accepts paying hourly rates b ...
- Written by Shaqeez
- Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
- Friday, 05 February 2021 13:41
Always offering customers exactly the product they want—ideally at the exact moment when they want it—is what every company is dreaming of.
- Written by Shaqeez
- Category: January 2021 - Appointments & Announcements
- Thursday, 07 January 2021 16:43
AI Newsletter announced the 2021 Edition of The 100 Most Influential People in AI.
Rest assured that AI will change how we do business, learn, and even create which is why you might be interested in the compiled, diverse list of researchers, business leaders, entrepreneurs, and journalists ...
- Written by Shaqeez
- Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
- Friday, 05 February 2021 13:04
Every company wants to offer their customers a unique customer experience, which is one of the main reasons why they are increasingly trying to differentiate themselves from the competition with voice assistants or chatbots.
- Written by Shaqeez
- Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
- Tuesday, 02 March 2021 11:58
At the inaugural Shopee Brands Summit 2021, Shopee’s leadership team shared their 2021 roadmap for brands to capture the next wave of growth in the region’s US$172 billion e-commerce market, as an increasing number of consumers spend more online.
- Written by Shaqeez
- Category: February 2021 - Appointments & Announcements
- Monday, 01 February 2021 16:46
Big Hit Entertainment (Big Hit) and Universal Music Group (UMG) announced an expanded strategic partnership that will see the two companies work closely together to increase opportunities for artists through innovation and technology, whilst expanding the global reach of K-pop music and cult ...
- Written by Shaqeez
- Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
- Friday, 26 February 2021 12:57
Due to constant changes, new innovations and developments, the digital world often seems quite confusing, doesn’t it? Indeed, the so-called digital transformation is inexorably changing one industry after another, much more powerful and disruptive than anything that has happened before.
- Written by Shaqeez
- Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
- Friday, 26 March 2021 14:17
“The events of 2020 have exposed just how critical trust is for consumers and businesses alike. Organizations had to trust their employees to work from home, and consumers had to trust businesses with their information. As a society, we had to trust each other to make the right decisions aroun ...
- Written by Shaqeez
- Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
- Friday, 26 February 2021 11:38
MoEngage announced several new product updates to fuel brands' growth at its quarterly customer connect event, MoEngage NEXT.
- Written by Shaqeez
- Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
- Friday, 26 March 2021 13:40
After a year of unprecedented disaster and turbulence, the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. The disaster is that people don’t know where or who to turn to for reliable information. ...
