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- Written by Shaqeez
- Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
- Friday, 26 March 2021 13:23
The report, "Making the Leap to a Digital-First Enterprise", commissioned by Amplitude and conducted by Harvard Business Review Analytic Services, shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era. Put in a nutshell, it revealed product an ...
- Written by Shaqeez
- Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
- Thursday, 29 April 2021 13:02
Amplitude introduced the industry's first Digital Optimization System, to manage, measure and optimize the business value of digital product innovation.
- Written by Shaqeez
- Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
- Friday, 26 March 2021 13:05
The sudden and wide-scale transformation to remote and hybrid working changed the digital landscape overnight and introduced heightened risks and new challenges. Well-established procedures were quickly rewritten, best practices rethought, and policies stretched to breaking point.
- Written by Shaqeez
- Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
- Thursday, 29 April 2021 12:24
RedFOX Labs has released previews of the virtual space which they are calling 'RFOX VALT'.
- Written by Shaqeez
- Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
- Friday, 26 March 2021 11:44
As organizations adapt to the new normal, it is important to reflect on what drives the increasing risk of insider threats and how the situation is worsened with more employees working from home than ever before, using new applications and tools, and relying on cloud apps.
- Written by Shaqeez
- Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
- Thursday, 29 April 2021 11:03
Extended Reality (XR) is an umbrella term used to describe immersive technologies that can merge the physical and virtual worlds. In other words, the term refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables, where the 'X' ...
- Written by Shaqeez
- Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
- Friday, 19 March 2021 13:44
Especially during or after a crisis, it is important to think about and talk about "meaning". As we have seen, Corona acts like a catalyst that increases the speed of reactions. The forced digitization was like a bang in the already rapid digital development. In the blink of an eye, employees were e ...
- Written by Shaqeez
- Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
- Thursday, 29 April 2021 10:39
The benefits of simulation-based training are indisputable and innumerable. Given its power and efficacy, this methodology is used in a litany of sectors beyond aerospace and military, where it gained its initial foothold. These include everything from manufacturing and retail to healthcare, fitness ...
- Written by Shaqeez
- Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
- Friday, 19 March 2021 13:10
ADA, a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions, is launching a new business line that combines data-driven marketing strategies with end-to-end eCommerce solutions.
- Written by Augustine
- Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
- Wednesday, 28 April 2021 19:22
Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the e ...
- Written by Shaqeez
- Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
- Friday, 19 March 2021 11:48
Whilst the COVID-19 pandemic brought new challenges for all organizations trying to deliver secure remote access to employees, there are still many infrastructural issues with regards to how IT security solutions have been deployed. These concerns need to be addressed if organizations are to realize ...
- Written by Shaqeez
- Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
- Thursday, 22 April 2021 12:06
Since we always carry a around smartphone, we constantly have a screen at our disposal. That fact prompted the technology experts at Deloitte to think about the role screens will play in our lives in the future.
- Written by Shaqeez
- Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
- Friday, 12 March 2021 15:20
An interesting and insightful article of Dr. Stefan Schulte, co-founder and Managing Director of Sherlock & Watson Marketing and Data Investigations gives us notions of how to keep our data safe.
- Written by Shaqeez
- Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
- Thursday, 22 April 2021 11:52
The German company 3D Ready is a pioneer in providing 3D websites that give companies the option of making a visit to their website a spatial experience for users.
- Written by Shaqeez
- Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
- Friday, 12 March 2021 14:36
Even if it is convenient and everyone already seems to be using it, WhatsApp should never be used for communication in companies, as the app from Facebook does not even meet the most basic data protection standards.
- Written by Shaqeez
- Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
- Thursday, 22 April 2021 11:30
Hiverlab, a trusted VR/AR company in Singapore, is driving digital transformation with emerging technologies to redefine human interactions for an innovative and inclusive world.
- Written by Shaqeez
- Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
- Friday, 12 March 2021 13:22
One year after COVID-19 was declared a pandemic, CEOs are voicing record levels of optimism in the global economic recovery, with 76% of global business leaders predicting that economic growth will improve in 2021.
- Written by Shaqeez
- Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
- Thursday, 15 April 2021 13:39
The office is certainly the meeting place where personal exchange allows projects to progress faster than working alone in one’s own four walls. After all, it is the culture and the mood that promote creative cooperation, innovative ideas, and effective decisions. In other words, innovation ne ...
- Written by Shaqeez
- Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
- Friday, 05 March 2021 16:40
Governments pushing ahead with increased online services run the risk of alienating large numbers of their citizens due to concerns around data privacy, according to How can digital government connect citizens without leaving the disconnected behind? a new EY survey. Conducted by Ipsos MORI, the sur ...
- Written by Shaqeez
- Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
- Thursday, 15 April 2021 13:20
In a recent study, Dr. Philipp A. Rauschnabel, AR researcher at the University of the Federal Armed Forces in Munich (Universität der Bundeswehr München), revealed with his co-authors why people value the privacy of others higher than their own when using AR smart glasses (e.g., Google Gla ...
- Written by Shaqeez
- Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
- Friday, 05 March 2021 16:28
So far, many players in online marketing have benefited in Wild West style from the lack of a clear regulation for the setting of cookies or the collection of personal data. To get to know the website visitor better, incredible amounts of data were collected, triggering a littering of the digital ch ...
- Written by Shaqeez
- Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
- Thursday, 15 April 2021 12:56
Nielsen announced the global launch of Nielsen Market Lift, which is focused on helping marketers maximise their return on investment and move with velocity. The cloud-based campaign measurement tool unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a la ...
- Written by Shaqeez
- Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
- Friday, 05 March 2021 15:48
Clubhouse is currently the most downloaded program in Apple's App Store. The entrance fee is personal data. The provider records all comments and, in many cases, transfers address book entries from the users' cell phones to company servers, where they can be used for marketing and advertising purpos ...
- Written by Shaqeez
- Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
- Thursday, 15 April 2021 12:15
Tencent Cloud announced the launch of its first Internet Data Center (IDC) in Indonesia, further emphasizing its commitment to addressing the ever-growing business needs in Indonesia and Asia. Leveraging its robust data center infrastructures around the world, Tencent integrates cloud computing, big ...
- Written by Shaqeez
- Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
- Friday, 05 March 2021 15:24
Marketers who want to continue to rely on personalized online advertising will have to find a replacement for “third party cookies”, which are supported by fewer and fewer browsers. First-party data, however, is becoming more and more important.
- Written by Shaqeez
- Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
- Thursday, 08 April 2021 14:42
Live interaction with customers is and will remain an important tool in marketing, especially when companies know how to take advantage of digital opportunities. Technical gadgets, such as VR and AR, can offer customers a multi-sensory digital brand experience at trade fairs, road shows and customer ...
- Written by Shaqeez
- Category: March 2021 - Appointments & Announcements
- Tuesday, 02 March 2021 12:53
Independent consultancies RICE and AKIN have signed a Memorandum of Understanding (MoU) to launch a new business unit LAB360, to help organizations design, integrate and innovate marketing and communications for business growth across Asia.
LAB360 aims to help brands tell multifaceted stories and ...
- Written by Shaqeez
- Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
- Thursday, 08 April 2021 14:20
The software giant, Microsoft, presents with Microsoft Mesh an application that is supposed to replace video conferences with holo-conferences, where virtual conversation partners appear in life-size. However, the potential range of applications is much broader.
- Written by Shaqeez
- Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
- Thursday, 29 April 2021 14:29
Time and again new age groups keep influencing the market, be it Generation X, Millennials and now Generation Z. With those born between 1996 and 2012, a generation comes to the fore that spends an average of 11 hours a week on cell phones, according to a report from Criteo.
- Written by Shaqeez
- Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
- Thursday, 08 April 2021 14:05
Extended Reality (XR), the umbrella term for what is currently perhaps the most fascinating consumer technology, is becoming an exciting new candidate for the next big trend in the industry, since it includes virtual (VR), augmented (AR) and mixed reality. VR takes you into a strange, virtual world ...
