ADA, a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions, is launching a new business line that combines data-driven marketing strategies with end-to-end eCommerce solutions.
The service is aimed at clients seeking comprehensive solutions to drive traffic, manage customer experience, optimize conversions throughout the funnel, and create engaging content on digital marketplaces as well as owned eCommerce sites.
ADA is building on its expertise in data analytics and performance marketing to deliver real business outcomes in the eCommerce arena, as sales move online in the wake of the COVID-19 pandemic.
"eCommerce is a strategic priority for ADA and our clients as businesses emerge from the shadow of the COVID-19 pandemic. We're excited to be extending our footprint by bringing our unique heritage in data-driven marketing to empower the next generation of eCommerce champions", Srinivas Gattamneni, Chief Executive Officer of ADA, said.
Anurag Gupta, Chief Operating Officer & Chief of Agency, ADA, added: "A global luxury skincare brand turned to ADA when one of its key Southeast Asian markets was forced to pivot overnight to eCommerce during a nationwide lockdown. The brand quickly adapted its high-touch, mostly offline sales model to an eCommerce environment thanks to a multi-layered audience segmentation strategy built on XACT, ADA's proprietary Data Management Platform, and first-party customer data. The resulting campaigns far exceeded targets, with 490% growth achieved in eCommerce monthly sales versus pre-pandemic, 275% growth versus promotional months, and 24.5% Return on Ad Spend."
The eCommerce market in Southeast Asia continues to surge as COVID-19 accelerated online purchases, with gross merchandise value expected to jump to USD 172 billion by 2025, according to the e-Conomy SEA 2020 report by Google, Temasek and Bain & Co.
ADA partners with leading brands to drive their digital and data maturity and operates across nine markets in South and Southeast Asia.