The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, announces a joint venture with Brinc, a leading global venture accelerator, to launch BharatBox, a new cultural hub featuring key partners from India's entertainment, art, and sports sectors, including Bollywood. The new entrants have joined The Sandbox's virtual real estate by acquiring LAND NFTs in the open metaverse and have committed to building experiences in BharatBox.
BharatBox's principal partner is Heftyverse, India's entertainment NFT marketplace. Multiple high-profile brands and artists will come together to create an area in The Sandbox dedicated to celebrating Indian art, culture, entertainment, and sports, and engage with fans in new and immersive experiences. Brinc will create the experiences and provide IPs and brands via its extensive partner network in India, as well as building the games alongside Web3 developers.
"The Sandbox is not only a hub for global digital culture – we also want to cultivate diverse and rich neighborhoods of regional culture such as BharatBox," said Sebastien Borget, COO and Co-Founder of The Sandbox. "From Bollywood to Bhangra, from Mumbai to Kolkata, there is so much exciting content from music, film, and other entertainment mediums in India that we can bring to life as interactive experiences in the metaverse. We want to make BharatBox a virtual gathering place for everyone who loves Indian culture."
Manav Gupta, CEO and Founder at Brinc, said, "BharatBox represents a unique opportunity to create an inclusive metaverse that celebrates the richness and diversity of Indian culture across entertainment, sports, philanthropy, culture, and entrepreneurship. By bringing together artists, creators, and innovators from across India, we're creating a virtual gathering place that provides a platform for everyone to express themselves and collaborate on new experiences. As we move forward, we're committed to promoting Web3 development in India and empowering women, marginalized communities, and creators from all backgrounds to participate fully and benefit from the growth of this decentralized ecosystem."
Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Tony Hawk, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, or Adidas, all following The Sandbox team's vision of empowering players to create their own experiences using both original and well-known characters and worlds.