- Category: December 2014 - Email Marketing
The Internet of Things (IoT) has been a topic of debate among technologists for years already, but the term is only now making its way into the mainstream, according to eMarketer.com. In fact, a May 2014 survey conducted by Edelman Berland for GE found that 44% of business executives worldwide had never heard of the IoT.
MediaBUZZ as well is watching the scene for quite some time already and observed the industry carefully to find the best timing for its upcoming event series 8byEight on the Internet of Things.
Considering available studies and evaluating the success rate of events dealing with the phenomena, we decided to hold our peer-to-peer event that discusses IoT in the first half of next year when the time is right.
The new eMarketer report, “Key Digital Trends for 2015: What’s in Store—and Not in Store—for the Coming Year” backs our decision by reassuring us that the necessary boost for IoT will come in 2015.
“There’s little doubt the world is moving inexorably toward a more connected future, but the speed with which consumers and enterprises make the transition is still very much unclear”, emarketer states. For marketers, the potential of the IoT is twofold the company emphasizes:
- The first opportunity is the sheer mass of new, connected products and services to be sold to both consumers and enterprises.
- The second lies in the data to be harvested from all the new, connected objects and the ways people interact with them. The opportunity is not about new screens—it’s about the massive insights to be gleaned. The challenge, as with omnichannel marketing, will be to link the data effectively.
Considering that most marketers are already struggling with data overload from the array of touchpoints they currently manage, adding exponentially more objects and more data is no small challenge. Next year will be a good time to start the process of coming to grips with that challenge”, eMarketer revealed and MediaBUZZ agrees.
And since IoT will present marketers with tons of new products to sell, as well as huge amounts of data, there will be many challenges and topics to be discussed at MediaBUZZ’s event next year.
Feel free to get in touch with us to find out more about our event. Seats are very limited though.