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- Category: December 2013 - Brand Management
- Friday, 27 December 2013 08:57
I was woken this morning by my twelve year old bouncing into the room declaring he had a new customer. Its Sunday, the world never sleeps if you are a young entrepreneur.
- Category: December 2013 - Brand Management
- Friday, 06 December 2013 09:24
UM, a division of IPG Mediabrands, just released Wave 7 this week, the world’s most ambitious, largest and longest-running survey, that includes data of more than 1 billion active internet users.
Wave, the first social media study on a global scale, has tracked the dynamic shifts that have taken ...
- Category: December 2013 - Brand Management
- Friday, 20 December 2013 11:52
The results from Havas Media Group’s 2013 Meaningful Brands statistically reveal that the top “meaningful brands” outperform the stock market by 120%, and demonstrates in hard financial terms how the relationship between people and brands can benefit from measuring, communicating and deliverin ...
- Category: December 2013 - Brand Management
- Friday, 06 December 2013 08:57
Branded is already planning with great fervor its program for Music Matters 2014!
Take a look at the sneak preview of next year’s line-up. So far Branded secured five amazing keynote speakers:
The Super Agent and Digital Pioneer - Marc Geiger, Head of William Morris Endeavor’s Music Department ...
- Category: December 2013 - Brand Management
- Friday, 20 December 2013 11:51
The agency Young & Rubicam has built a database that by now includes around 40,000 brands. Using a specially developed tool, the Brand Asset Valuator (BAV), the company measures the development of brands in more than 40 countries since 1993 - analysing more than 75 metrics.
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 29 November 2013 09:44
E-commerce is growing enormously in the retail sector, making it more difficult to stand out of the crowd and knowing how to market an online shop the more important. In fact, with double-digit growth and record sales, e-commerce is considered to be the growth area of trade per se.
As online shoppi ...
- Category: December 2013 - Brand Management
- Friday, 20 December 2013 11:50
According to David Aaker, Vice Chairman of the strategic brand and marketing consultancy Prophet, “most brand strategists are focusing on “points of difference” (POD) that will give consumers good reasons to prefer their brand, since the key to winning is assumed to be differentiation.” “H ...
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 29 November 2013 09:42
The terms of use and privacy statement of online shopping portals are in general extremely comprehensive and often too boring to be read. Hence, it brings up the suspicion that e-commerce sites are just eager to get acceptance of terms and conditions as part of doing business and to hedge their bets ...
- Category: December 2013 - Brand Management
- Friday, 20 December 2013 11:49
Interbrand, the world's largest brand consultancies, expanded and improved its service capabilities as well as abilities in dealing with cross-language and cross-cultural branding even further after being acquired by Omnicom Group in 1993, having now 42 offices in 28 countries.
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 29 November 2013 09:40
In the past, enterprises approach security based on a basic set of assumptions – that blocking or filtering ports (and subsequently, URLs) is an effective way to stop unwanted and potentially dangerous traffic. However, we all know that the ways businesses use the Internet have evolved beyond the ...
- Category: December 2013 - Brand Management
- Friday, 20 December 2013 11:44
According to marketing trend specialists, Gartner, 'By 2017 the CMO will spend more on IT than the CIO'. This prediction seems like a complete game changer. A survey by Infogroup Targeting Solutions and Yesmail Interactive indicates that marketers are gearing up to invest heavily in Big Data during ...
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 22 November 2013 09:25
The e-commerce industry is a prime target for DDoS attacks, especially during the Q4 online holiday shopping season. Industry analysts continue to keep a watchful eye on the impact of downtime brought about by DDoS attacks and other cyber-crimes against e-Commerce companies.
Gartner, for instance, ...
- Category: December 2013 - Brand Management
- Friday, 13 December 2013 09:29
Greg Stine, founder and President of Polaris, Inc., a branding solutions company, explains in his whitepaper The Nine Principles of Branding that your brand is who you are — your strength, your integrity and your reputation. It’s not simply how your logo is displayed, but rather the emotional an ...
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 22 November 2013 09:23
E-commerce is booming like never before as its predicted total turnover of $1.2 trillion revenue worldwide this year proves, representing an increase of 17%. The growth is mainly led by Asia Pacific with supposedly $388.8 billion in online sales this year, up nearly a quarter from 2012, according to ...
- Category: December 2013 - Brand Management
- Friday, 13 December 2013 09:28
Outside of market-based interaction, the topic of “naming” is not very present. A person hardly wastes consciously thoughts on the subject, except for the birth of their own child, when they realize that finding a name for their child isn’t an easy feat. So you can imagine that in the context ...
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 22 November 2013 09:20
Significant differences are starting to appear between Asia Pacific countries in the second annual Adobe APAC Digital Marketing Performance Dashboard, a research which the CMO Council, in partnership with Adobe, just released. The study paints a picture of a two-stroke regional approach to digital m ...
- Category: December 2013 - Brand Management
- Friday, 13 December 2013 09:24
Reloaded Interactive, one of the World's largest in-game ad companies, announced mid of the year the launch of a dynamic in-game advertising network that is capable of delivering real-time ads within AAA game titles for console, mobile, and PC platforms.
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 22 November 2013 09:19
Affiliate marketing is one of the most important distribution channels for online services and retailers. However, this marketing tool is increasingly being targeted by fraudsters. But with the help of holistic campaign analysis software, analyzing the entire customer journey, some forms of fraud ca ...
- Category: December 2013 - Brand Management
- Friday, 13 December 2013 09:23
Advertainment, the concept of merging brand communication and entertainment to obtain the dwindling attention of consumers, is by no means new. On the contrary, with regard to the acceptance rate, computer games are clearly on the fast lane and in the field of Internet and design agencies a niche ma ...
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 22 November 2013 09:01
According to PortioResearch, the total number of mobile applications users worldwide has been around 1.2 billion end of last year, and the firm believes that number will grow aggressively to reach 4.4 billion users by the end of 2017.
- Category: December 2013 - Brand Management
- Friday, 13 December 2013 09:21
It won’t come as a surprise to anyone that Apple and Samsung are much loved brands, I decided to take a look at since the topic of the month is ‘branding”. As the smartphone giants’ battles have once again been heating up this year, I would like to highlight both companies’ branding succes ...
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 22 November 2013 08:57
By now for customers, it is becoming increasingly attractive and natural to shop from home. This is not in the least due to the basic conditions, which have a positive effect on online shopping behavior: The technology is user-friendly, the cost of broadband Internet has fallen and mobile devices ha ...
- Category: December 2013 - Brand Management
- Friday, 13 December 2013 09:19
As Bloomberg recently reported, Singapore is booming and the Southeast Asian economic powerhouse expanded its overall 2013 forecast, expecting a final tally of 3.5-4 per cent GDP growth for the year.
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Thursday, 14 November 2013 19:58
For five years now, November 11 is D-Day for millions of Chinese shoppers to rush spending their money on e-commerce websites like Alibaba. Due to special discounts, Chinese consumers actually buy more online that day than Americans on Cyber Monday (the Monday after Thanksgiving) and Black Friday (t ...
- Category: December 2013 - Brand Management
- Friday, 06 December 2013 09:55
According to James Hammond, author of the international best-selling book Branding Your Business, “a brand is the total emotional experience a customer has with your company and its product or service”. He states further that a strong brand increases a company’s sales volume, besides creating ...
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Wednesday, 13 November 2013 18:43
Moving from bricks and mortar to clicks and mortar seems to be the new normal in retail, making clear that trading is in a rapid evolution. Click and mortar is a business model by which a company integrates both offline and online presences, such as allowing the customer to order products either onl ...
- Category: December 2013 - Brand Management
- Friday, 06 December 2013 09:54
There are essentially three major trends in mobile gaming right now: interactive real-time 3D games, massive multi-player games and social networking games, revealing a trend towards more complex and more sophisticated, richer game play. On the other side, there are the so-called casual games that a ...
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Wednesday, 13 November 2013 18:38
We all know that good customer experience is key to online retailing as it leads to higher conversion rates, more repeat shoppers and positive recommendations. In fact, it is spanning the entire online retailing cycle from the usability of a website to ease of checkout process, shipping and delivery ...
- Category: December 2013 - Brand Management
- Friday, 06 December 2013 09:26
According to a new eMarketer report, The Luxury Consumer: Shoppers Lead Brands to Digital Channels, the appeal of buying luxury goods goes beyond owning the actual item for many luxury consumers —it’s the experience surrounding the purchase of an expensive item.
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Wednesday, 13 November 2013 18:35
Identity theft is on the rise as more people are using their iPhones for online shopping, making payments and even banking. Often times, identity theft can be traced to information recovered from mobile phones. When disposing of an old iPhone, many users will simply use iTunes to do a "restore" on t ...
