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- Category: November 2013 - E-Commerce & Affiliate Marketing
- Wednesday, 13 November 2013 18:31
Customer experience management (CEM) has emerged as the top driver of telco IT investments in 2014, according to Ovum’s ICT Enterprise Insights. The global analysts forecast telco IT-spend to reach $60.7bn by 2017, with investments geared towards telecoms infrastructure (cloud platforms, server vi ...
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 01 November 2013 09:23
Emerson Network Power, a global leader in protecting and optimizing critical infrastructure, announced the appointment of Chris Mandahl as Vice President, Service and Project Management for Emerson Network Power in Asia.
In his new role, Mandahl will be responsible for growing Emerson Network Power ...
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Wednesday, 13 November 2013 18:29
I am sure that if you have been watching the local news, so you probably noticed that more and more people are venturing into the “3D printing” business, especially in the Asia Pacific region. It might be even more prominent in 2014 and it will not be surprising that you may own one too in the n ...
- Category: October 2013 - E-mail & Permission Marketing
- Friday, 25 October 2013 09:06
The increasing number of smartphone and tablet users puts email marketing constantly to the test. In fact, good email marketing on mobile devices remains a major challenge.
For a long time, experts recommended to simply integrate a link to a mobile-friendly version of the email in the header of the ...
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Wednesday, 13 November 2013 18:24
McAfee just released its annual “12 Scams of Christmas” list to educate the public on the most common scams that criminals use during the upcoming year-end festive season and sales campaigns to take advantage of consumers as they shop on their digital devices. Cybercriminals leverage these scams ...
- Category: October 2013 - E-mail & Permission Marketing
- Thursday, 24 October 2013 15:02
The reports that you receive after the sending of your emails usually contain many figures, tables and graphs. But make sure you interpret them correctly!
Numerous articles and guides offer assistance in analyzing email marketing campaigns. They deal with what kind of data should be considered to o ...
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Wednesday, 13 November 2013 18:18
Well, to put it as simply as I can - it is a small evolutionary step from spraying toners on paper to putting down layers of something more substantial (for example using plastic resin) until the layers add up to an object.
- Category: October 2013 - E-mail & Permission Marketing
- Thursday, 24 October 2013 14:35
For sure you already got a lot of advice and did your own studies to find the most appropriate time to reach your subscribers with email marketing, as it is crucial to know when your readers are actively using their email as it will affect overall campaign response.
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 08 November 2013 09:48
Worldwide e-commerce sales topped the one trillion dollars barrier for the first time last year, and this year sales will grow 18.3% to $1.298 trillion worldwide, eMarketer estimates, with Asia Pacific surpassing North America to become the world's No. 1 market for B2C ecommerce sales.
Of course, C ...
- Category: October 2013 - E-mail & Permission Marketing
- Thursday, 24 October 2013 14:30
A new study by KU Leuven-iMinds researchers has uncovered that 145 of the Internet’s 10,000 top websites track users without their knowledge or consent. The websites use hidden scripts to extract a device fingerprint from users’ browsers. Device fingerprinting circumvents legal restrictions impo ...
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 08 November 2013 09:42
Leading Internet companies, system integrators and security providers have formed the FIDO Alliance (Fast IDentity Online) last year to address the lack of interoperability among strong authentication technologies, and remedy the problems users face with creating and remembering multiple usernames a ...
- Category: October 2013 - E-mail & Permission Marketing
- Friday, 18 October 2013 09:56
I want to take a closer look at the breaking news of this week, since they impact our topic of the month. I am talking about the fact that the National Security Agency (NSA) has been secretly collecting millions of email and instant messaging contacts from around the world.
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 08 November 2013 09:38
The trend towards responsive web design is a development not to be neglected, especially since customers’ digital behavior has changed significantly in recent years. The requirements of different displays are usually taken into account and the structuring of individual elements - such as images, t ...
- Category: October 2013 - E-mail & Permission Marketing
- Friday, 18 October 2013 09:30
Email marketing is an extremely effective tool in the online marketing mix, thus, a good reason why you should always try to make most use of it.
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 08 November 2013 09:36
Huawei launched its proprietary next generation intelligent retail solution in Europe this week, which has been developed to help retailers enhance service offerings and improve the customer shopping experience. Featuring the integration of wireless technology, mobile device applications and locatio ...
- Category: October 2013 - E-mail & Permission Marketing
- Friday, 18 October 2013 09:24
Last week, on their symposium in Orlando, Gartner analysts presented their Top 10 Technology Trends for 2014, which will be of strategic importance for many companies.
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 08 November 2013 09:34
The goal of a successful search engine optimization (SEO) campaign is always the same: getting a better search ranking position along with noticeable traffic increase, which usually means more sales and thus more profit due to the improved ranking.
- Category: October 2013 - E-mail & Permission Marketing
- Thursday, 17 October 2013 18:36
Don’t panic, if your IP suddenly appears to be blocked by Spamhaus, an organization that tracks the Internet’s spam senders and spam services and works with law enforcement to identify and pursue spammers worldwide with the help of anti-spam protection measures against attacks in real time.
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 08 November 2013 09:10
Digital has complicated the path to purchase, says eMarketer, adding that the orderly progression from discovery to consideration to purchase to loyalty is now more of a tangle of paths, with multiple channels available for consumers to follow.
However, the broad model of the sales funnel is still ...
- Category: October 2013 - E-mail & Permission Marketing
- Thursday, 17 October 2013 18:29
Experian, the global information services company, launched its new global cross-channel marketing platform in Southeast Asia this week, giving marketers the ability to develop and optimise real-time, full service marketing campaigns to deliver seamless, timely and coordinated communications across ...
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 01 November 2013 09:43
Customers buy where they feel well-advised - this is true in retail stores and is no different in e-commerce. A key aspect of good advice is the recommendation of alternative or complementary products the customer just showed some interest in. Thus, the acceptance of such product recommendations is ...
- Category: October 2013 - E-mail & Permission Marketing
- Thursday, 17 October 2013 18:27
If you intend to improve your email marketing to generate more openings and clicks, you might be interested in the following tips:
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 01 November 2013 09:38
As every year, the holiday season is expected to bring a huge jump in online sales between November and December. And especially in e-commerce, the Christmas season is an important source of revenue that will account for around a quarter of the total e-commerce sales in 2013. Therefore it is indispe ...
- Category: October 2013 - E-mail & Permission Marketing
- Thursday, 17 October 2013 18:24
Adobe just unveiled this week new features and functionality that extend the industry-leading capabilities of Adobe Analytics, a key element of Adobe Marketing Cloud. The upgrades are designed to significantly enhance marketers’ and data analysts’ abilities to rapidly identify and take action on ...
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 01 November 2013 09:28
According to SAP’s recent study, consumers in Asia Pacific are leading the demand for mobile commerce services, with 84% of consumers asking for more mobile interactions with banks, telcos, retailers, utilities and other businesses. The study reveals that half (42%) in the region have used their m ...
- Category: October 2013 - E-mail & Permission Marketing
- Friday, 11 October 2013 09:30
Today’s businesses are struggling to keep pace with consumers’ rapidly shifting patterns of consumption, especially since the Internet is increasingly being accessed on the move. Messages are reaching people anytime and anywhere via mobile devices that we take it for granted to get distracted. I ...
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 01 November 2013 09:27
Recently, SAS made several significant announcements at their Premier Business Leadership Series conference in Orlando, Florida.
- Category: October 2013 - E-mail & Permission Marketing
- Friday, 11 October 2013 09:28
For many email marketers, mailing lists have a high quality when many of the recipients open their email, read it and act in the desired way, so for example, visit the online store, or even better, buy a product or download a document advertised in the email.
- Category: November 2013 - E-Commerce & Affiliate Marketing
- Friday, 01 November 2013 09:26
Touch-enabled notebooks are in demand according to IDC‘s Asia Pacific end user survey that indicates 82% of the respondents prefer it for their next purchase.
- Category: October 2013 - E-mail & Permission Marketing
- Friday, 11 October 2013 09:26
The use of email marketing requires the design and development of a clearly structured strategy. This includes the definition of concrete objectives that have to be reached with individual measures, such as newsletter, standalone campaigns or transactional messages. Since email marketing is not an a ...
