- Category: April 2014 - Mobile Marketing
HootSuite's latest Sina Weibo, Tencent Weibo, as well as Sina Weibo and Tencent Weibo Analytics apps by Klarity, empower customers to engage and measure the reach of their broader global audiences. The widely used social relationship platform is introducing the set of Chinese app integrations in its App Directory to broaden access for users in the Asia Pacific (APAC) region.
Built for global social business, the HootSuite App Directory makes it easy for enterprises to localize reach and engagement with over 90 free and premium apps, including Mixi, Nexalogy, Statigram and YouTube Analytics, while the mentioned new apps enable APAC-based enterprises to derive meaning and take action on social conversations in both Chinese (simplified Chinese and traditional Chinese languages) and English. Local companies can take advantage of this crossover to optimize social engagement in their market.
"This market represents tremendous potential for social enterprises, and we're committed to offering the most localized social media software," says Ken Mandel, managing director, HootSuite APAC. "We are available in six Asian languages and this app release reflects our dedication to the region. Empowering customers to nurture social relationships around the globe is at the core of what HootSuite is all about."
Deeper functionality and new features of the updated apps include:
- Sina Weibo & Tencent Weibo Social Networks: The Sina Weibo and Tencent Weibo apps allow users to search, share, schedule and re-post content, monitor feeds, and view and post comments. Users can also share Sina Weibo and Tencent Weibo content simultaneously across other social networks.
- Sina Weibo Analytics & Tencent Weibo Analytics: The Sina Weibo and Tencent Weibo Analytics apps allow users to view metrics on brand reach, engagement, and mentions. Users can analyze a single competitor or benchmark against up to three other competitors.
"Last December, we launched our first integrated app - Sina Weibo Analytics - for HootSuite and it's been really exciting to see it gain traction over the past three months," says Christopher Wong, CEO of Social Media Broadcasts, the developer of Klarity. "With the addition of the Tencent Weibo Analytics, we look forward to providing HootSuite users even more resources to understand social behaviour in China and support their data-driven marketing strategies."
Klarity, the robust and comprehensive dashboard-styled platform provides metrics and analytics extracted from social media "big data" for marketers and enterprises. The proprietary engine developed by Social Media Broadcasts crawls influencer networks such as Facebook, Google+, Instagram, Pinterest, Twitter, YouTube, Sina Weibo and Tencent Weibo, collecting granular data and translating the information into meaningful insights. It allows its users to monitor Western as well as Asian social activity, measure performance and gather social intelligence.