Saturday Feb 23rd

  • Adapt to future marketing or go down the drain

    Adapt to future marketing or go down the drain

    Marketing has become ‘really’ digital in the last 20 years: we have email, search (SEO and SEA), social media and content marketing, affiliate marketing, influencer marketing and native advertising – all measurable, everything personal and individualized.

  • Social media seen as critical channel for delivering a consistent customer experience

    Social media seen as critical channel for delivering a consistent customer experience

    Hootsuite just released its Social Media Barometer Report 2018, a global survey on the importance and use of social media within small, medium and enterprise organizations across industries.

  • Welcome to the age of Customer-Experience (CX) contests

    Welcome to the age of Customer-Experience (CX) contests

    Customer Experience (CX) is in vogue, as Google hits for CX confirm, which have risen from 80 million in 2011 to over a billion in 2018, apart from the fact that CX has been mentioned in many studies as a top management issue, even though companies are still struggling with it. Nowadays, it is obviously not the price-performance ratio that is decisive, but the best price-experience ratio in a price range, and people no longer speak of digital transformation, but digitization in the sense of optimal integration of the digital and analog worlds.

  • Vodafone Business puts customers and tangible business outcomes at its core

    Vodafone Business puts customers and tangible business outcomes at its core

    Vodafone just launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months.

  • Which KPIs are important in influencer marketing?

    Which KPIs are important in influencer marketing?

    Social media stars, so-called influencers, show us how easy it is to create content and distribute it through social media today. With hundreds of thousands or even millions of followers, these people have a larger community than most newspaper publishers. Therefore, it is understandable that the advertising industry sees in it a potential to reach a specific target group, especially since the usage behavior of teens plays a key role here.

  • Easy tips to feel more resilient and controlled

    Easy tips to feel more resilient and controlled

    Communication is ingrained in every facet of life, yet many struggle with fear, insecurity and general ineffectiveness when they find themselves eye to eye with someone to present ideas, address complicated situations, express feelings, negotiate or just “sell them self”—all whether in a personal or professional context.

  • The Customer Journey is a matter for the boss

    The Customer Journey is a matter for the boss

    When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and perspectives. Evidently, the enterprise around the customer journey in the daily business routine is initiated and managed by individual departments, such as marketing, sales, IT or service. As a result, despite considerable initial success, the creation of positive customer experiences, or winning of more new customers, often falter due to insufficient internal support of such projects. So, how can that be prevented?

  • Hootsuite celebrates 10 years of industry-leading innovation and customer success

    Hootsuite celebrates 10 years of industry-leading innovation and customer success

    When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and new kid on the block Twitter had just 6 million (336 million today). The world was without Instagram (more than 1 billion users today) as it wouldn’t exist for another two years, and Snapchat (300+ million users today) wouldn’t come on the scene for another three.

  • Successful CX Management – step by step

    Successful CX Management – step by step

    The Customer Experience (CX) Management - in other words, the measurement and control of customer experiences - becomes a decisive factor in a company's success in times of increasingly competitive market conditions. Traditional measurement methods for customer loyalty and customer behavior, such as the Net Promoter Score or the conversion model, fall far short simply because they neither do all the relevant touchpoints nor sufficiently consider the customer's perspective and expectations. That’s why the IT service provider adesso recommends a more comprehensive approach that takes into account the following parameters:

  • Combined power of financial data aggregation and geolocation services provides phenomenal opportunity for banks and merchants

    Combined power of financial data aggregation and geolocation services provides phenomenal opportunity for banks and merchants

    Australian global payments innovator Verrency has certified two new strategic partners, Basiq and Pulse iD, to enhance the commercial offerings it enables for issuers and banks.

  • Customer-Experience-myths you shouldn’t fall for

    Customer-Experience-myths you shouldn’t fall for

    According to a study of the consulting firm Bain & Company, 80% of CEOs are convinced to offer their customers an excellent Customer Experience (CX), however only 8% of their customers felt the same way, which describes the dilemma.

  • Tag management provides structure in online marketing

    Tag management provides structure in online marketing

    Whether analysis, retargeting, A/B-testing or affiliate marketing: For each of these campaigns, a so-called tag per website must be set to collect the desired data about the website visitor. The task of online marketing experts is then to evaluate and use the data in a targeted manner.

  • Ménage à trois of digital + retail + innovation turns out to be difficult

    Ménage à trois of digital + retail + innovation turns out to be difficult

    As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer demands and expectations steadily. Or as Meltwater describes it in one of their recent reports, “the common thread between the winning brands – whether that is Lazada, Amazon or Shopee – lies in their understanding of consumers and willingness to provide the best experience through price, value, quality and service.”

  • Facebook plans to be back on track with common technical platform for its chat services

    Facebook plans to be back on track with common technical platform for its chat services

    Fifteen years after being founded in Mark Zuckerberg's college room, Facebook has become a world power with unprecedented opportunities to reach out to its users in a targeted manner - be it advertising or opinion-making.

This week's highlights

Generation Z are masters of adaptation on Social Media

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Many 16 to 23-year-olds don’t seem to be driven to stand out as a personality from the masses in the context of their social media appearances. On the contrary, the so-called "Generation Z" seem
Read more...

Conversations about KPop will continue to grow on Twitter

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
  2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it's a great place to find out what's happening with KPop and to talk
Read more...

Which KPIs are important in influencer marketing?

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Social media stars, so-called influencers, show us how easy it is to create content and distribute it through social media today. With hundreds of thousands or even millions of followers, these people
Read more...
View More Articles

Previous articles

Socialbakers 2019 Social Media Trends Report provides guidance on how to maximize reach, engagement and business impact

Category: January 2019 - Digital Business Trends Predictions
Recently, the AI-powered social media marketing platform Socialbakers released its 2019 Social Media Trends Report for industry professionals and brands who want to work smarter in social media. The c
Read more...

Cryptomining malware

Category: January 2019 - Digital Business Trends Predictions
Cryptomining malware, also called cryptocurrency mining malware or simply cryptojacking, is a relatively new term that refers to software programs and malware components developed to take over a compu
Read more...

Corporate values in question, employee uncertainty on the rise

Category: January 2019 - Digital Business Trends Predictions
Against a global backdrop of persistent social, economic and cultural change, Zeno Group’s new global study on “Barriers to Employee Engagement” looks closely at employees’ con
Read more...
View More Articles

Previous month's highlights

Ménage à trois of digital + retail + innovation turns out to be difficult

Category: November 2018 - Email Marketing & E-Commerce

As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer demands and expectations steadily. Or as Meltwater describes it in one of their recent reports, “the common thread between the winning brands – whether that is Lazada, Amazon or Shopee – lies in their understanding of consumers and willingness to provide the best experience through price, value, quality and service.”

Insight on ways companies can safeguard against inevitable future uncertainties

Category: November 2018 - Email Marketing & E-Commerce

The convergence of social and demographic trends, consumer behavior and new technologies like the blockchain, mobility and various facets of “the cloud” are continually re-shaping mission-critical business areas across industries, and the supply chain is no exception.

Fraud in e-commerce

Category: November 2018 - Email Marketing & E-Commerce

There is hardly an online shop that has not fallen for at least one of the fancy tricks of a cheater’s line and suffered consequently financial loss. One way to reliably detect fraud is classic identification. This helps online shops to distinguish real people with honest buying and paying intentions from fraudsters.

TrueCommerce Engage POS system now available in the Square App Marketplace

Category: November 2018 - Email Marketing & E-Commerce

TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, just announced that its TrueCommerce Engage Point of Sale (POS) system is now available on the Square App Marketplace.

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Passing the major Customer Journey challenges with flying colors

Category: December 2018 - Customer Experience & Customer Journey

Welcome to the age of Customer-Experience (CX) contests

Category: December 2018 - Customer Experience & Customer Journey

Digital customer journey

Category: December 2018 - Customer Experience & Customer Journey

A distinguished Customer Journey requires a continuously connected CX

Category: December 2018 - Customer Experience & Customer Journey

A look back: The most important social media trends of 2018

Category: December 2018 - Customer Experience & Customer Journey

Customer-Experience-myths you shouldn’t fall for

Category: December 2018 - Customer Experience & Customer Journey

Successful CX Management – step by step

Category: December 2018 - Customer Experience & Customer Journey

Customer Experience as a key differentiator

Category: December 2018 - Customer Experience & Customer Journey

The Customer Journey is a matter for the boss

Category: December 2018 - Customer Experience & Customer Journey

Vodafone Business puts customers and tangible business outcomes at its core

Category: December 2018 - Customer Experience & Customer Journey
View More Articles

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