Wednesday Aug 05th

  • Social Media: wide-spread, easy and quick source for all kind of information

    Social Media: wide-spread, easy and quick source for all kind of information

    Although most companies are represented on social media and tend to work hard to solve problems quickly, taking a closer look makes clear that customer service and social media do not harmonize well: much of the communication takes place in public, but not everyone likes to announce loudly when a flight has been missed or a new face cream caused rashes. Not to mention that the interaction via this channel is not very targeted, more like a visit to the lobby of a company where you have to get through the receptionist first before reaching the right contact person by drawing attention to yourself as loudly as possible.

  • AnyMind Group aims to connect individuals and businesses with factories across Asia

    AnyMind Group aims to connect individuals and businesses with factories across Asia

    AnyMind Group announced the launch of AnyFactory, a cloud manufacturing platform that connects individuals and businesses with factories across Asia.

  • Asia leads in e-sports

    Asia leads in e-sports

    According to WARC, the international marketing intelligence service, e-sports penetration is approaching one billion viewers worldwide, though Western markets are lagging. More than one in four (27%) males have watched an e-sports tournament in the last month, equivalent to 554m people. The rate among females is far lower at 17% (349m), placing the total audience at just over 900m viewers worldwide.

  • Zendesk Chat: one of the most used live chat widgets worldwide

    Zendesk Chat: one of the most used live chat widgets worldwide

    Zendesk Singapore, the APAC headquarters for the global service-first CRM company based in San Francisco, has played a pivotal role in the global development of new features of the expanded Support Suite that enables companies to take a conversational approach to customer experience regardless of channel.

  • Automation and AI will make significant inroads in Asia Pacific’s financial service institutions

    Automation and AI will make significant inroads in Asia Pacific’s financial service institutions

    IDC Financial Insights continues its series of reports on automation and artificial intelligence (AI) in financial services in IDC Perspective: Six Capabilities from Leading RPA Service Providers That Advance Financial Services Institutions Toward Intelligent Automation. The report looks at robotic process automation (RPA) and how the proposition around it has steadily moved toward intelligent automation and leveraging an intelligent digital workforce.

  • Malaysia: App Innovation in Tough Times

    Malaysia: App Innovation in Tough Times

    Necessity is said to be the mother of invention. The digital economy, which has been on a winning streak over the last decade or so, is also not exempt. The result is that many techpreneurs are seeing their startups fall, and techies are back at the drawing board, thinking up the next big thing.

  • In times of Covid-19, the future is more digital than ever

    In times of Covid-19, the future is more digital than ever

    Throughout the ages, major extraneous circumstances and calamities have been the key factors that catalyzed rapid innovation, both in society and industry.

  • COVID-19 lockdowns expedite augmented reality globally

    COVID-19 lockdowns expedite augmented reality globally

    The forced inaction of the past weeks triggered companies, institutions, and users to look into augmented reality (AR) and the opportunities it offers. They simply had time to get used to changing work processes and to test new tools and techniques.

  • Bluefish444 announces video I/O compatibility with Aximmetry’s virtual studio software

    Bluefish444 announces video I/O compatibility with Aximmetry’s virtual studio software

    Bluefish444, manufacturer of the professional video industry’s highest-quality uncompressed 4K SDI, ASI, Video Over IP & HDMI I/O cards and mini converters, has announced SDI I/O support for real time 3D graphics and virtual studio software from Aximmetry for the KRONOS K8 and Epoch range of video cards. All Bluefish Epoch and KRONOS video cards feature bi-directional SDI I/O and are widely integrated by 3rd-party developers and OEMs via the cross-platform Windows, Linux and macOS SDK.

  • Structures of digitization and change

    Structures of digitization and change

    Digitization has been with us for some time and will continue to play an important role in all areas and industries in 2020. And the sooner we look at it neither as a curse nor a blessing, but as a fact, we can work together not only to solve the challenges on a technical level, but also to ensure that we as humans do not lose ourselves too much.

  • TikTok: short video campaigns prosper among the young

    TikTok: short video campaigns prosper among the young

    Until 2018, TikTok was known as Musical.ly, a Chinese video portal for lip synchronization of music videos. With TikTok, users can watch, record, and edit videos from 12 seconds to 5 minutes. Special effects or filters can also be added, which should make the clip stand out from the others.

  • Google’s new feature translates and transcribes audio in real time

    Google’s new feature translates and transcribes audio in real time

     

    Google’s new feature translates and transcribes audio in real time

    Google Translate just launched ‘Transcribe’, a new feature that gives people the ability to translate and transcribe audio in real time.

  • Free for everyone, everywhere: Google Meet premium video conferencing

    Free for everyone, everywhere: Google Meet premium video conferencing

    Google Cloud just announced making Google Meet, Google’s premium video-conferencing solution, free for everyone in the coming weeks. Starting in early May, anyone with an email address can sign up for Meet and enjoy many of the same features available to G Suite’s business and education users, such as simple scheduling and screen sharing, real-time captions, and layouts that adapt to your preference, including the expanded tiled view.

  • OneDash’s innovative Personal Shopping Messenger App

    OneDash’s innovative Personal Shopping Messenger App

    OneDash just announced the launch of a groundbreaking chat-to-checkout service. The Singapore-based technology company provides digital solutions using Artificial Intelligence to help brands interact better with their customers. Its new messaging platform allows online shoppers to perform direct, in-app, add-to-cart functions, with the option to check out in the very same chat. This new capability eliminates the need to exit a chat session in order to complete a purchase.

    Cart abandonment is a major issue facing online retail. A Baymard 2019 Study showed that one out of four shoppers abandons a cart due to inefficient or time-intensive checkout processes. OneDash is addressing this pain point by optimizing the online shopping experience, providing a real-time service for customers to see their purchases from start to finish.

This week's highlights

Adobe reports APAC consumer sentiment remaining positive as brands adapt strategies to meet new business reality

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
Despite COVID-19 induced lockdown restrictions now being lifted in many parts of the world, the extended time spent confined to the home has had a significant impact on consumers’ shopping habit
Read more...

Asia leads in e-sports

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
According to WARC, the international marketing intelligence service, e-sports penetration is approaching one billion viewers worldwide, though Western markets are lagging. More than one in four (27%)
Read more...

Off to new worlds with virtual, augmented, and mixed realities

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
In 2018, IDC forecasted investment in VR and AR to reach around 20 billion dollars by 2022 and that both technologies will be key to companies' digital transformation plans. Big technology companies w
Read more...
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Previous articles

The state of video marketing 2020

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
According to wyzowl’sVideo Marketing Statistics 2020, 85% of businesses are using video as a marketing tool and 92% of marketers consider videos as an important part of their marketing strategy.
Read more...

Stand out from the crowd with visual storytelling

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
Only a few seconds decide whether a consumer reads a message or clicks it away immediately. Images help to make consumers perceive content in the first place as our brain processes visual information
Read more...

LinkedIn’s virtual events solution

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
Making new connections and contacts face-to-face got more challenging in times of COVID-19, but the current situation at least made us aware of new opportunities that exist in the digital space: techn
Read more...
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Previous month's highlights

Genesys Rapid Response offers relief during COVID-19 pandemic

Category: April 2020 - Social Commerce & Influencer Marketing

As the world adapts to the COVID-19 pandemic, organizations of all sizes are struggling to manage increased demand while working to keep employees safe. To help navigate these challenges, Genesys, the global leader in cloud customer experience and contact center solutions, has launched a new Rapid Response offer to give any organization free access to Genesys Cloud so they can provide mission-critical support and enable remote teams fast, with deployment in just 48 hours.

YouTube Tips for channel growth

Category: April 2020 - Social Commerce & Influencer Marketing

YouTube has around two billion monthly users and, according to Brandwatch, 6 out of 10 people now prefer online video platforms instead of LIVE TV. Alone on mobile devices, the Google platform reaches 18 to 49-year-old as news channel and cable television. Users can navigate YouTube in 80 different languages, which covers around 95 percent of the online population. It is therefore no surprise that many companies are now using YouTube as an advertising platform. Thousands of new channels are created there every day with the aim of generating high reach numbers there.

Influencer Marketing Trends

Category: April 2020 - Social Commerce & Influencer Marketing

Influencer marketing on Instagram is constantly growing and represents by now a significant proportion of the content in the users’ feeds. New opportunities for brands, marketers and influencers are added every day, which not only change the platform itself, but have an impact on how brands will advertise with influencers in the future. We try to predict the effect of this evolving Instagram trend on the marketing industry in the following:

Adobe helps businesses staying connected amid COVID-19

Category: April 2020 - Social Commerce & Influencer Marketing

Last month, IMDA and SGTech, together with the ICT community in Singapore stepped forward to extend support to businesses impacted by the COVID-19 situation.With the circuit breaker announced by Prime Minister Lee, remote working is now in full swing for the majority of Singaporeans – many of whom are now facing immediate challenges with the new arrangements.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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