Wednesday Oct 27th

  • Legally compliant use of social media

    Legally compliant use of social media

    There are various legal problems and pitfalls when using social media in organizations that can arise both in the use of images and in the wording, or even in the terms of use of the social network. The spectrum ranges from competition law to copyright and data protection.

  • Location-based advertising entails more customers through localized offers

    Location-based advertising entails more customers through localized offers

    The sharp rise in the use of mobile devices not only has an impact on online retail but offers local retail new opportunities with location-based advertising. But in times of huge amount of data available, it is more important than ever to properly analyze information before using it for marketing activities to achieve the desired effect. Only when an advertisement is relevant - that means sent at the right time, with the right content to the right person - a positive impact can be achieved. If the relevance-oriented approach is not considered, there is a risk that users will ignore the advertising or even be negatively influenced by it.

  • Corporate blogs: receipts for success and pitfalls

    Corporate blogs: receipts for success and pitfalls

    Corporate blogs have become an integral part of a company’s digital communication: they deliver exciting content, enable a look behind the scenes and give employees a voice.

  • AppsFlyer’s State of Gaming App Marketing reports increasing gaming apps demand

    AppsFlyer’s State of Gaming App Marketing reports increasing gaming apps demand

    AppsFlyer’s The State of Gaming App Marketing report examines the growth of the mobile gaming industry in 2020 to provide marketers an in-depth analysis of global data-driven insights, industry trends, and growth opportunities, as well as performance benchmarks in 16 key markets.

  • 24/7 information entitlement has come to stay!

    24/7 information entitlement has come to stay!

    If in the past, a single sales channel was sufficient, today's dynamic business environment requires a multi-layered concept with perfectly orchestrated channels. Customers simply want to buy whenever and wherever they are, and since the start of the pandemic, during lockdowns increasingly from the privacy of their home.

  • Programmatic Omnichannel and its potential

    Programmatic Omnichannel and its potential

    When looking at various channels such as desktop, mobile, advanced TV, in-game advertising, audio, digital out-of-home (DOOH) or social media, a different degree of maturity and usage can be noticed: while the desktop and mobile channels are almost completely developed for programmatic advertising, and the value for Advanced TV is by now around 50%, the other channels are less programmatic so far. Overall, however, programmatic, and data-based purchasing has established itself on all channels. Therefore, it can be assumed that the development of programmatic omnichannel campaigns will increase in the future.

  • Mobile technology to the retail rescue

    Mobile technology to the retail rescue

    The growth of online shopping has undeniably disrupted bricks-and-mortar retail, but mobile technology is coming to its rescue.

  • Mobile Streaming Report 2021

    Mobile Streaming Report 2021

    The Mobile Streaming Report 2021 from the app marketing platform Adjust indicates a fundamental shift in usage habits towards mobile media consumption, with over-the-top streaming (OTT) growing explosively as consumers seek on-demand entertainment more than ever.

  • HyperAuditor’s influencers, brands and agencies research

    HyperAuditor’s influencers, brands and agencies research

    HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic asking the following questions:

     

    INFLUENCER RESEARCH

     

    Which of the following platforms do you use?

  • Modernizing communication channels has many advantages

    Modernizing communication channels has many advantages

    Even if chats are worth their weight in gold for customer contact, they make up only a part of the communication options as it is, for instance, often more practical to simply communicate via video.

  • Smaato boosts platform security against fraud

    Smaato boosts platform security against fraud

    Smaato, an omnichannel digital ad-tech platform and ad server, recently announced their integration with cybersecurity company HUMAN, a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. Its ‘Human Verification Engine’ roots out fraud before it can impact the bottom line. In conjunction with Smaato’s own sophisticated automated systems, safety and security on the platform for publishers and marketers alike is guaranteed. The company’s digital ad-tech platform is a self-serve omnichannel monetization solution that offers publishers the ability to manage their entire ad stack in one place.

  • Distrust in voice applications slows down acceptance

    Distrust in voice applications slows down acceptance

    Voice search is already pervasive and used every day, people ask for recipes, addresses, opening times or the weather occasionally; therefore, websites should be optimized accordingly. This means in practice, preparing information clearly, answering simple questions, and optimizing the loading time.

  • Digital Experience Platform (DXP)

    Digital Experience Platform (DXP)

    Every company that wants to get a foot into the market needs unique selling points to assert itself against competitors. This includes excellent products and effective sales channels so that marketing can also be precisely implemented. In addition, successful companies are characterized by the use of intelligent marketing tools and a sophisticated marketing strategy. Over time, however, other market participants will catch up, so that a strategic realignment is often necessary to secure and expand the market position.

  • etracker offers a data protection-compliant web analytics solution free of charge

    etracker offers a data protection-compliant web analytics solution free of charge

    The German tracking specialist for web analysis, etracker GmbH, is now making its data protection-compliant web analytics solution available free of charge.

This week's highlights

Arduino IoT Cloud helps makers build connected objects in a quick, easy and secure way

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
IoT cloud services, such as those offered by Microsoft Azure or Amazon, are complex and therefore not ideal platforms for developers who work in the Raspberry, Arduino and Co. environment.
Read more...

Ericsson IoT Accelerator Cloud Connect simplifies connecting cellular IoT devices to AWS

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Ericsson's new Cloud Connect service, an integrated component of the Ericsson IoT Accelerator that has been launched last month, makes it easy for enterprises to securely connect cellular devices to p
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Microsoft powers the future of mobility, unveiling its latest cloud & IoT innovations

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Microsoft just unveiled the latest cloud and IoT innovative technology at the inaugural 2035 E-Mobility Taiwan Exhibition, further unlocking potential of cloud computing for smart mobility industry, b
Read more...
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Previous articles

Is search optimization for voice really relevant?

Category: September 2021 - Voice Search & Smart Speakers
Statistics on the use of Google Home, Amazon Alexa, Cortana from Microsoft or Siri from Apple, point to the same direction, namely the fact that the users have focused on a small, sharply defined area
Read more...

Great advertising needs great media environments

Category: September 2021 - Voice Search & Smart Speakers
Kantar just launched the second edition of its global Ad Equity ranking of media channels and media brands, Media Reactions 2021, which identifies the places where users of media channels and media br
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Visa helps SMBs access the digital economy

Category: September 2021 - Voice Search & Smart Speakers
Visa announced that it has helped to digitally-enable an estimated 16 million small and micro businesses (SMBs) worldwide, or just over 30% of the multi-year goal it set in 2020 to digitize 50 million
Read more...
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Previous month's highlights

Predictive analytics increase customer loyalty, optimize marketing budgets and reduce churn rates

Category: July 2021 - Mobile Marketing & Analytics

Companies must be future-oriented and pursue forward-looking marketing to enthuse today’s increasingly demanding customers. This means they need to always be one step ahead of consumer trends and wishes, which is made possible with the help of an impressive database, smart analytics, and predictive analytics.

Mobile Wallet

Category: July 2021 - Mobile Marketing & Analytics

The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once the app is installed and the user inputs payment information, the wallet stores this information by linking a personal identification format such as a number or key, QR code, or an image of the owner to each card that is stored.

Mobile first is the slogan and data the magic word

Category: July 2021 - Mobile Marketing & Analytics

Wherever you go, people are busy with their smartphones: shopping, online banking or answering emails, the trend is clearly moving from the desktop to the smartphone to deal with everyday needs both in business and in private life. Consequently, marketers must see how they reach their target group via mobile ads.

Mobile communication continues to advance in the life of the consumer

Category: July 2021 - Mobile Marketing & Analytics

There is no question that with the outbreak of the global pandemic, a lot has changed in marketing as reflected in consumer behavior, including the introduction of digital offerings. This has led many experts to question how customer engagement will evolve in 2021. Well, the following trend forecast can be helpful to answer this question:

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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