Sunday Jun 20th

  • Systematize influencer marketing correctly

    Systematize influencer marketing correctly

    Prof. Dr. Karsten Kilian, a brand consultant, keynote speaker and course director at the University of Würzburg, identified five influencer size groups and four influencer types that help structure influencer marketing and select suitable influencer types.

  • Why EQ Beats IQ in Driving ‘True’ Leadership Success

    Why EQ Beats IQ in Driving ‘True’ Leadership Success

    In many ways, being an effective leader boils down to your ability to influence people—a proficiency that is driven by one’s Emotional Intelligence Quotient (EQ). Leadership is more about soft skills—the ability to inspire, persuade, guide, sway and communicate in a way that’s “heard” rather than just “listened to”—than it is about being the best relative to hard skills.  As a leader, if you do not understand your team’s motivations and feelings, you will never be able to establish an optimally-functioning team and reap the copious rewards related thereto. The result is needless opportunity loss.

  • Artificial Intelligence and Marketing Automation in Marketing

    Artificial Intelligence and Marketing Automation in Marketing

    Artificial Intelligence (AI) and Marketing Automation (MA) are two advanced tools that allow marketers to automate and optimize tasks across the whole marketing spectrum.

  • Communities are the new influencers

    Communities are the new influencers

    The importance of communities is growing steadily, which is why more and more brands are trying to activate their power, and have an impact on our view of influencer marketing: In future, decision-makers should no longer ask themselves: "Which person is the right one for me", but rather "In which community do I want to take place and which person can help me?"

  • Why Deep Learning can deliver more accurate AdTech results

    Why Deep Learning can deliver more accurate AdTech results

    Artificial Intelligence (AI) made targeted digital marketing possible in the first place—and with every further development the results become more accurate. Until recently, Machine Learning (ML) was the most modern method for predicting user decisions, but its further development, Deep Learning (DL), has refined the approach and can achieve more precise results.

  • Interactive 3D simulations helping executives and employees master uncomfortable conversations

    Interactive 3D simulations helping executives and employees master uncomfortable conversations

    The benefits of simulation-based training are indisputable and innumerable. Given its power and efficacy, this methodology is used in a litany of sectors beyond aerospace and military, where it gained its initial foothold. These include everything from manufacturing and retail to healthcare, fitness, fashion and hospitality, reports indicate.

  • Tencent Cloud to easily expand digital footprint

    Tencent Cloud to easily expand digital footprint

    More businesses around the world have been adopting digital innovation with cloud computing technologies, thereby introducing more of their benefits into existing and potential consumers' daily lives. Undoubtedly, cloud computing technologies have helped the evolution of businesses, especially in their navigation amidst the pandemic.

  • ‘Hello’ from the augmented world

    ‘Hello’ from the augmented world

    In a recent study, Dr. Philipp A. Rauschnabel, AR researcher at the University of the Federal Armed Forces in Munich (Universität der Bundeswehr München), revealed with his co-authors why people value the privacy of others higher than their own when using AR smart glasses (e.g., Google Glass). The professor for digital marketing and media innovation was the first to publish user studies on AR glasses and is the author of numerous specialist publications on AR in marketing.

  • Stay away from unsafe messenger services

    Stay away from unsafe messenger services

    Even if it is convenient and everyone already seems to be using it, WhatsApp should never be used for communication in companies, as the app from Facebook does not even meet the most basic data protection standards.

  • A new culture of trust has to be created

    A new culture of trust has to be created

    Especially during or after a crisis, it is important to think about and talk about "meaning". As we have seen, Corona acts like a catalyst that increases the speed of reactions. The forced digitization was like a bang in the already rapid digital development. In the blink of an eye, employees were equipped with laptops and access data for meeting and collaboration software to be able to work from their home office. But when something as profound as the COVID-19 pandemic happens, it is advisable to pause for a moment and analyze what really happened and what (perhaps) you could learn from it.

  • How companies reach the young and digital Generation Z

    How companies reach the young and digital Generation Z

    Time and again new age groups keep influencing the market, be it Generation X, Millennials and now Generation Z. With those born between 1996 and 2012, a generation comes to the fore that spends an average of 11 hours a week on cell phones, according to a report from Criteo.

  • Worldwide spending on AI is expected to reach $110 billion in 2024

    Worldwide spending on AI is expected to reach $110 billion in 2024

    Global spending on artificial intelligence (AI) is forecast to double over the next four years, growing from $50.1 billion in 2020 to more than $110 billion in 2024.

  • Event triggers: push and pull channels

    Event triggers: push and pull channels

    Relevance is the be-all and end-all, but unfortunately the prerequisites for a customer's receptivity to a particular marketing message can change quickly. Event triggers can be of help here, which are usually events that can be defined as triggers for sending certain marketing messages.

  • IBM innovations to accelerate Digital Transformation

    IBM innovations to accelerate Digital Transformation

    IBM announces advances in artificial intelligence (AI), hybrid cloud, and quantum computing at its Think conference. The innovations highlight IBM's role in helping its clients and partners accelerate their digital transformations, return to work smarter, and build strategic ecosystems that can drive better business outcomes.

This week's highlights

Keeping tabs on influencer marketing developments

Category: June 2021 - Social Media & Influencer Marketing
During the first lockdown, 40% of the partnerships between influencers and brands involved nano and micro influencers, i.e., those with a rather small community (maximum 50,000 followers), because the
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Legally compliant use of social media

Category: June 2021 - Social Media & Influencer Marketing
There are various legal problems and pitfalls when using social media in organizations that can arise both in the use of images and in the wording, or even in the terms of use of the social network. T
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Corporate blogs: receipts for success and pitfalls

Category: June 2021 - Social Media & Influencer Marketing
Corporate blogs have become an integral part of a company’s digital communication: they deliver exciting content, enable a look behind the scenes and give employees a voice.
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Previous articles

AnyMind Group enhances mobile capabilities for mobile and web publishers

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
AnyMind Group announced the launch of a suite of features on its publisher platform, AnyManager, to help mobile and web publishers to tap on the continued growth of mobile usage. The features center a
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The “I want it all and I want it now” customer

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
What the lead singer of the British rock band Queen once screamed to his audience is demanded from consumers nonstop from marketers, namely immediate gratification, and quick solutions.The catchy song
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Performance improvements with location intelligence

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
Location intelligence is defined as the capacity to organize and understand complex data by using geographic relationships. In other words, we talk about location intelligence when an organization man
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Previous month's highlights

IDC’s predictions toward becoming a trusted enterprise in 2021 and beyond

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

Whilst the COVID-19 pandemic brought new challenges for all organizations trying to deliver secure remote access to employees, there are still many infrastructural issues with regards to how IT security solutions have been deployed. These concerns need to be addressed if organizations are to realize the value of Trust Enabled Commerce.

Product analytics is now the number one measurement for digital success

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

The report, "Making the Leap to a Digital-First Enterprise", commissioned by Amplitude and conducted by Harvard Business Review Analytic Services, shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era. Put in a nutshell, it revealed product analytics to be in the top spot over legacy measurement sources including web analytics, marketing attribution analytics, business intelligence tools and surveys.

Findings of the 2021 Insider Threat Report

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

As organizations adapt to the new normal, it is important to reflect on what drives the increasing risk of insider threats and how the situation is worsened with more employees working from home than ever before, using new applications and tools, and relying on cloud apps.

Trust begins with feeling safe

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

“The events of 2020 have exposed just how critical trust is for consumers and businesses alike. Organizations had to trust their employees to work from home, and consumers had to trust businesses with their information. As a society, we had to trust each other to make the right decisions around health and safety, trust the scientific community to create life-saving vaccines, and trust the government to support us during a time of global economic uncertainty and political upheaval”, Okta explains in its State of Digital Trust report.

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