Thursday Nov 22nd

  • EY and Microsoft launch blockchain solution for content rights and royalties’ management

    EY and Microsoft launch blockchain solution for content rights and royalties’ management

    Ernest & Young (EY) and Microsoft launched a blockchain solution for content rights and royalties’ management that aims to streamline costly and time-consuming processes significantly involved. Their solution has been designed to serve any industry where intellectual property or assets are licensed to other parties and where the creators are paid royalties based on royalty agreements.

  • Thinking of yourself as a busy person can boost your self-control

    Thinking of yourself as a busy person can boost your self-control

    Busyness is often thought of as a modern-day affliction, but it can also help you delay gratification and make decisions that benefit you in the longer-term, according to new research from the global business school INSEAD.

  • Tag management provides structure in online marketing

    Tag management provides structure in online marketing

    Whether analysis, retargeting, A/B-testing or affiliate marketing: For each of these campaigns, a so-called tag per website must be set to collect the desired data about the website visitor. The task of online marketing experts is then to evaluate and use the data in a targeted manner.

  • Predictive Model Markup Language (PMML)

    Predictive Model Markup Language (PMML)

    The Predictive Model Markup Language (PMML) is an XML-based predictive model interchange format that provides a way for analytic applications to describe and exchange predictive models produced by data mining and machine learning algorithms. Version 1.0 was published in 1999 and Version 4.0 ten years later.

  • Wanted: Customer-centric marketing ad nauseam

    Wanted: Customer-centric marketing ad nauseam

    Word has spread that in the increasingly digital world the importance of customers continues to grow explosively and there is general agreement on the importance of customer relations for the creation of value for a company’s success.

    But why do customers then feel so little about all this and still not have the status they deserve?

  • Know the ropes when searching verbally

    Know the ropes when searching verbally

    Gartner predicted already in 2016 that by 2020 30% of web browsing sessions will be done without a screen due to more new platforms based on "voice-first" interactions.

  • ‘Irdeto Armor’ protects the device, data and services built on Android TV

    ‘Irdeto Armor’ protects the device, data and services built on Android TV

    At ConnecTechAsia, the new mega technology event in Singapore, Irdeto just launched its Android TV security solution named “Irdeto Armor”, which has been designed to protect the device, data and services built on Android TV.

  • MediaMath announced new Native Ad offering

    MediaMath announced new Native Ad offering

    MediaMath announced the launch of new creative management offerings and supply partnerships that fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single platform to manage a larger share of their media spend using a creative format that has proven to be more engaging to consumers.

  • Making every moment shoppable with Magento Commerce Cloud

    Making every moment shoppable with Magento Commerce Cloud

    Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences.

  • To ensure growth, you will need to be disruptive

    To ensure growth, you will need to be disruptive

    Every year, Kantar Millward Brown calculates the brand values of more than 2,000 international brands, which are listed in the global database BrandZ. A recent analysis shows that less than 10% of these brands increased their value between 2014 and 2017.

  • Mobile websites: The underestimated communications channel

    Mobile websites: The underestimated communications channel

    Apparently, mobile optimization, the preparation of the corporate website for optimal display on smartphones and tablets, is deemed negligible by many marketing or sales decision makers - in the otherwise often very innovative, industrial companies.

  • Leading tourism websites localize their sites in at least 18 languages to assure success

    Leading tourism websites localize their sites in at least 18 languages to assure success

    The online translation agency One Hour Translation (OHT) revealed in a study that the world’s leading online tourism companies work extremely hard to expand their offerings to emerging markets in the former Soviet bloc, as well as Middle Eastern and East Asian countries.

  • WARC’s content strategy trends for more effective marketing

    WARC’s content strategy trends for more effective marketing

    WARC, the global authority on advertising and media effectiveness, just released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective campaigns. Drawn from the winners of the Effective Content Strategy category of this year's international WARC Awards, the report identifies common themes from branded editorial-style content that can demonstrate a business outcome.

  • Micro moments depict user behavior in the mobile age brilliantly

    Micro moments depict user behavior in the mobile age brilliantly

    The smartphone, our little personal all-rounder and companion in all situations, is extremely important to us not only to search for information - be it finding the nearest bank, the departure time of a train or supporting decision making. In such so-called "micro-moments" companies can offer their help to users as well, if their service or product is sought after, because such useful advertising offers will not be seen as a distraction. In the end, it gives companies a chance to connect with consumers at the very moment their attention to communication is the highest. How that works and what exactly Micro Moments are, I want to explain in the following:

This week's highlights

Zendesk Sunshine - a new CRM platform built on Amazon Web Services

Category: November 2018 - Email Marketing & E-Commerce
Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS).
Read more...

Generate a better conversion rate by optimizing webpages for subconscious behaviors

Category: November 2018 - Email Marketing & E-Commerce
A recent study by elaboratum, a German expert consultancy firm for digital business and cross-channel strategies, shows that optimizing your website for emotional and intuitive decision-making factors
Read more...

Outcome-driven media is a key priority for APAC marketers moving into 2019

Category: November 2018 - Email Marketing & E-Commerce
Xaxis, GroupM’s programmatic media arm, surveyed around 5,000 digital media marketers across 16 markets to find out how satisfied marketers around the world were with their existing methods of m
Read more...
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Previous articles

Easy tips to feel more resilient and controlled

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Communication is ingrained in every facet of life, yet many struggle with fear, insecurity and general ineffectiveness when they find themselves eye to eye with someone to present ideas, address compl
Read more...

WARC’s content strategy trends for more effective marketing

Category: October 2018 - Personalised & Customer-Centric Content Marketing
WARC, the global authority on advertising and media effectiveness, just released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective camp
Read more...

The emotional decision frameworks of Personas are good for automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing
As commonly known, personas are the basis for the right classification of customers in online shops to consequently deliver appropriate campaigns and offers. Generally, five to ten archetypes of buyer
Read more...
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Previous month's highlights

Combining marketing, controlling, and IT serve tailor-made offers without asking questions

Category: August 2018 - Predictive Algorithms & Native Ads

What if we could use our customers' complete buying history, including all transaction data, to predict the next most likely purchase for each customer? This information would allow us to conduct individual marketing communications and provide tailor-made offers at the right time to each and every customer without even asking one single question.

Why you need a data strategy for successful data driven marketing

Category: August 2018 - Predictive Algorithms & Native Ads

First, there was the big data hype and now the AI boom engrosses marketing, although none on its own can create data on its own. Since big data gurus once told us that we would only need to collect as much information as possible about our customers to know everything about them, we lived the misconception, but it soon became clear that you can’t find the needle in the haystack by accumulating more hay. Neither does it get easier to find the relevant information about a customer by collecting more data about him.

Appier launched AI-driven proactive marketing automation platform AIQUA

Category: August 2018 - Predictive Algorithms & Native Ads

Appier a leading artificial intelligence (AI) company, announced the launch of AIQUA, a proactive marketing automation platform that helps marketers harness the power of AI to preemptively understand and segment their audience, and to engage users with AI-based messages across channels.

CMO Perspective: A Paradigm Shift in How Marketers Use Their Data to Expand Influence

Category: August 2018 - Predictive Algorithms & Native Ads

In today’s customer-centric economy, what truly differentiates a brand from its competitors is how well it can deliver a good customer experience. As customers expect faster response times and better personalized experiences, it is increasingly critical for brands to garner customer insights in near real-time to break through the clutter and grab their attention.

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Tag management provides structure in online marketing

Category: September 2018 - Marketing Analytics, Automation & Attribution

RTB House’s multi-layer brand safety mechanism has natural language processing at its core

Category: September 2018 - Marketing Analytics, Automation & Attribution

What does digitalization and the trend towards data-driven models mean for marketing employees?

Category: September 2018 - Marketing Analytics, Automation & Attribution

To ensure growth, you will need to be disruptive

Category: September 2018 - Marketing Analytics, Automation & Attribution

Smarketer’s AI-driven Google algorithm delivers data-driven decisions with even better campaign results

Category: September 2018 - Marketing Analytics, Automation & Attribution

Priceless® experiences rolling out for League of Legends esports community

Category: September 2018 - Marketing Analytics, Automation & Attribution

Social media seen as critical channel for delivering a consistent customer experience

Category: September 2018 - Marketing Analytics, Automation & Attribution

Marketers struggle with consumer-first approach, survey reveals

Category: September 2018 - Marketing Analytics, Automation & Attribution
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