Friday Apr 26th

  • HubSpot for authentic and personalized videos

    HubSpot for authentic and personalized videos

    We all seem to love videos, considering the growing demand for more authentic and personalized video content. That's why around 6 months ago Hubspot started to provide marketing, distribution and customer service departments with tools that allow them to quickly and easily create personalized videos that are almost reminiscent of Instagram stories. The new features range, for instance, from creating own videos to video hosting or embedding calls-to-action and forms in videos.

  • Socialbakers 2019 Social Media Trends Report provides guidance on how to maximize reach, engagement and business impact

    Socialbakers 2019 Social Media Trends Report provides guidance on how to maximize reach, engagement and business impact

    Recently, the AI-powered social media marketing platform Socialbakers released its 2019 Social Media Trends Report for industry professionals and brands who want to work smarter in social media. The comprehensive report offers detailed information about the state of social media engagement and advertising, as well as emerging themes for the year ahead, besides diving into demographics and brand trends, advertising effectiveness, engagement best practices, and emerging trends involving influencer marketing, as well as privacy and security issues.

  • Adobe Experience Platform delivers personalized experiences in real time

    Adobe Experience Platform delivers personalized experiences in real time

    Adobe announced the global availability of Adobe Experience Platform, the industry’s first real-time platform for customer experience management (CXM). The open and extensible platform brings together all kind of data from across the enterprise by leveraging Adobe Sensei artificial intelligence (AI) and machine learning. In a nutshell, Adobe Experience Platform brings together all data sources from across the enterprise and rationalize the data for real-time actionability.

  • User engagement is key to sustainable ROI in email marketing

    User engagement is key to sustainable ROI in email marketing

    The availability of detailed real-time metrics is part of online marketing’s DNA. Email marketing is no exception. Suitable key performance indicators (KPIs) are as always essential tools for evaluating, controlling and optimizing the various online marketing channels.

  • Ménage à trois of digital + retail + innovation turns out to be difficult

    Ménage à trois of digital + retail + innovation turns out to be difficult

    As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer demands and expectations steadily. Or as Meltwater describes it in one of their recent reports, “the common thread between the winning brands – whether that is Lazada, Amazon or Shopee – lies in their understanding of consumers and willingness to provide the best experience through price, value, quality and service.”

  • Fuji Xerox helps businesses work smarter with the launch of 14 new multifunction devices and enhanced security

    Fuji Xerox helps businesses work smarter with the launch of 14 new multifunction devices and enhanced security

    Fuji Xerox, a leader in document management solutions, just launched 14 new models of digital color multifunction devices: the ApeosPort-VII C / DocuCentre-VII C series.

  • Convenience versus protection: Consumers weigh in on their own privacy

    Convenience versus protection: Consumers weigh in on their own privacy

    In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.

  • AI makes search engine advertising better

    AI makes search engine advertising better

    In terms of search engine advertising (SEA), Google already offers many features that include automation and machine learning, and the potentials of AI are stunning. But how much is AI really changing marketing and does it make human marketers obsolete?

  • Fraud in e-commerce

    Fraud in e-commerce

    There is hardly an online shop that has not fallen for at least one of the fancy tricks of a cheater’s line and suffered consequently financial loss. One way to reliably detect fraud is classic identification. This helps online shops to distinguish real people with honest buying and paying intentions from fraudsters.

  • Conversations about KPop will continue to grow on Twitter

    Conversations about KPop will continue to grow on Twitter

     

    2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it's a great place to find out what's happening with KPop and to talk about it with KPop fans around the world. The top 20 countries that tweeted the most about KPop in 2018 have been:

  • 10 ways social technologies add value

    10 ways social technologies add value

    Jeff Bullas, who has been named by Forbes one of the world's top social marketing talents, has published a helpful article for all those who want to find out how social technologies add value to their daily life.

  • Cryptomining malware

    Cryptomining malware

    Cryptomining malware, also called cryptocurrency mining malware or simply cryptojacking, is a relatively new term that refers to software programs and malware components developed to take over a computer's resources and use them for cryptocurrency mining without a user's explicit permission. Unauthorized cryptomining is seeing exponential growth, since it actually doesn’t require significant technical skills and cyber criminals have increasingly turned to cryptomining malware as a way to harness the processing power of large numbers of computers, smartphones and other electronic devices to help them generate revenue from cryptocurrency mining. Ad blocking firm AdGuard, for instance, estimates that more than 500 million users are mining cryptocurrencies on their devices without realizing it. These users either get infected by a cryptomining malware program or visit websites that stealthily run cryptomining software in the background without the user's consent.

  • Insight on ways companies can safeguard against inevitable future uncertainties

    Insight on ways companies can safeguard against inevitable future uncertainties

    The convergence of social and demographic trends, consumer behavior and new technologies like the blockchain, mobility and various facets of “the cloud” are continually re-shaping mission-critical business areas across industries, and the supply chain is no exception.

  • Tata Consultancy Services’ study benchmarks adoption levels of four business behaviors needed to thrive in today’s rapidly evolving global economy

    Tata Consultancy Services’ study benchmarks adoption levels of four business behaviors needed to thrive in today’s rapidly evolving global economy

    Leading global IT and business solutions provider, Tata Consultancy Services (TCS) has announced findings from its global study titled, Winning in a Business 4.0™ World, which benchmarks large companies in their Business 4.0 growth and transformation journeys by mapping their adoption of four critical business behaviours: driving mass personalisation, creating exponential value, leveraging ecosystems, and embracing risk.

This week's highlights

Face the crisis of trust by finding a balance between personalization and privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing
It is a predicament: consumers' expectations towards businesses are higher than ever, as they demand an experience when buying a product, not just the feeling of a mere necessity. Hence, personalizati
Read more...

Adobe Research: CX a priority for business, but technology adoption lags

Category: April 2019 - Personalised & Customer-centric Content Marketing
Adobe’s new 2019 Digital Trends reveals that delivering first-class, personalized customer experiences (CX) is top of mind for businesses in 2019 and provides insights into the current state of
Read more...

New Experian research highlights that 71% of APAC consumers value ‘security’ as the most important element of their online experience

Category: April 2019 - Personalised & Customer-centric Content Marketing
Experian just released its Global Identity and Fraud Report Asia-Pacific (APAC) research which highlights that trusted online relationships are based on businesses providing both a secure environment
Read more...
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Previous articles

The hyper-intelligent workforce and the future of work

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
Asking which industries are going to be most impacted by Artificial Intelligence (AI) in the coming years and decades, is much like asking someone in the 80s which industries are going to be most impa
Read more...

How AI is changing search engine advertising

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
The fact of having the World Wide Web around for 30 years now - and Google for 20 years - deserves taking a closer look at the future of search engine advertising.For dealers, the product search and d
Read more...

AI makes search engine advertising better

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
In terms of search engine advertising (SEA), Google already offers many features that include automation and machine learning, and the potentials of AI are stunning. But how much is AI really changing
Read more...
View More Articles

Previous month's highlights

Adapt to future marketing or go down the drain

Category: January 2019 - Digital Business Trends Predictions

Marketing has become ‘really’ digital in the last 20 years: we have email, search (SEO and SEA), social media and content marketing, affiliate marketing, influencer marketing and native advertising – all measurable, everything personal and individualized.

Coalition for Better Ads expands its standards worldwide to improve consumer experience online

Category: January 2019 - Digital Business Trends Predictions

The Coalition for Better Ads announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers.

Adobe acquires Allegorithmic for its game-changing 3D design tools

Category: January 2019 - Digital Business Trends Predictions

Adobe just announced its acquisition of Allegorithmic, a leading 3D editing and authoring company that set standards in the gaming and entertainment industry.

Politics, sports and Marvel superheroes topped the search list in 2018, Google reveals

Category: January 2019 - Digital Business Trends Predictions

2018 was a significant year filled with events that marked a sign of changing times, Google unveils with its annual ‘Year in Search’ 2018 report. Through the exploration of the over one trillion search queries the company receives each year, the top trending topics could be identified, including people, events and places that captured the attention of users worldwide who turned to Google Search for answers.

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Instant messaging overtakes the more traditional social networks, Hootsuite report reveals

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Digital 2019 report finds social media fuels growth despite industry challenges of 2018

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Confidence in social media is at an alarmingly low level

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Peculiarities of influencer marketing in B2B

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Social Commerce

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

SolarWinds announced availability of machine learning-enabled database anomaly detection

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

The digital achievement gap - companies struggle to meet customer expectations

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Conversations about KPop will continue to grow on Twitter

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

10 ways social technologies add value

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Digital marketing trends 2019

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
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