Monday Jan 30th

Gartner named Melissa again a niche player for data quality solutions
Gartner has acknowledged Melissa as a Niche Player in the 2022 Magic Quadrant for Data Quality for the third consecutive year.
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Slow open rates? Just a few adjustments can help!
The opening rate, together with the click rate, is one of the classic KPIs in email marketing and provides information about the performance of your strategy over time. However, you will always have the greatest success in email marketing if you offer relevant content with added value and send the c ...
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Track package delivery directly from Gmail inbox
Ahead of the holiday season, Gmail announced it would give its users the ability to track their upcoming package delivery right from their inbox.
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How reliable is the open rate?
There are many myths and still many misconceptions when it comes to email open rates. Which begs the question: how is an aperture measured? How reliable are the procedures? And how meaningful is the opening rate in the end?
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mailmunch’s email marketing trend predictions
Since customer behavior has changed with the COVID-19 pandemic, mailmunch's Sania Khan highlights in her blog that it will be more important than ever to adjust your email marketing strategies and suggests considering the following:
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Avoid the common pitfalls of choosing an email marketing platform by asking the right questions
When choosing email marketing software, it is crucial to follow the motto "strategy first, technology second" so that the procedure does not lead to a technological dead end. Therefore, define in advance as specifically as possible how the email marketing should be structured. Ask yourself questions ...
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Good content ideas for quality leads
Email marketing is increasingly about sales promotion and lead generation, using automated email routes and content tailored to the recipient. Campaigns for that are particularly successful when the content offers real added value for the user, like the following:
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Email marketing tools, tips and tricks
Email marketing is a lot of work, but the following hacks will make the job easier and faster.
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Envisioning a world with zero e-waste
We like to close the year with some encouraging positive news by presenting local tech group PC Dreams, that just launched myhalo, a holistic and integrated platform to upcycle, trade-in, repair, and extend the lives of personal computers and mobile devices.
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Email is by no means a thing of the past
Email may now be an old acquaintance, but it is an integral part of the marketing mix. It is neither outdated nor dubious and certainly not irrelevant for the consumer, as we will show in this article by clearing up the prejudices against email marketing.
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Yahoo’s cookieless identity solution continues to gain strong industry support in APAC
Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID.
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Trends in email marketing
According to research, almost all (99%) of businesses use email marketing to regularly engage with their customers and prospects, proving that email is more vital and relevant than ever.
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Email marketing tips for e-commerce
Email marketing’s strength is in attracting, nurturing and converting ideal prospects, says Digital Agency Network, backing it up with a slew of research data including:
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Digital responsibility starts with email
More and more companies are taking their digital responsibility seriously and are formulating digital ethics, aware that not all that’s possible is right and leads to sustainable success. This also applies to digital marketing, especially newsletters and other commercial emails, which are impo ...
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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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