Held for the fourth time in Singapore, the Mobile Marketing Association Forum 2012 will run from 23-25 April 2012 at the Grand Hyatt, Singapore, and is the Asian iteration of the Mobile Marketing Association's renowned Forums that bring together thought leaders from the mobile marketing and advertising industry. Over one day of workshops and two days of conference sessions, delegates attending the Forum will get a chance to hear from prominent industry players through a mix of presentations, panel discussions and fireside chats.

It's high time now to get prepared for the highly-anticipated pre-conference workshops that will kick off the annual Mobile Marketing Association Forum 2012. Delegates who are already registered for the MMA Forum can sign up for the workshops separately, or upgrade to a Gold pass that includes all three days of the Forum.

There has been a high level of interest in the workshops every year since they were first run in 2010, as each interactive workshop is a great way for participants to immerse themselves in mobile marketing and to have questions answered first-hand by the experts.

SESSION 1:Selling Mobile Advertising

The workshop will highlight the key strategies participants need to consider in order to attract new revenue through mobile advertising sales. Participants will learn how to sell mobile as a medium, understanding the unique selling benefits of mobile, and will be able to overcome the objections of mobile buyers. Agencies and solution providers will benefit the most from this workshop, as will brands that need to raise the value proposition of mobile as part of the marketing mix in order to sell it internally within their organisations. Participants can expect to see examples of mobile advertising campaigns and solution-selling models that deliver results for advertising buyers and revenue for sellers.

SESSION 2: Insights into Mobile Marketing Strategies and Tactics for Effectively Targeting Today's Consumers

This workshop is designed to bring together senior marketing leaders in brand and retailer communities to create peer-to-peer discussions and share strategic insights and tactics on what is working and what is not working in mobile marketing across marketing sectors, including presentations, case studies, and an interactive breakout session.

"The fully-interactive workshops will give participants the opportunity to learn the ins and outs of mobile marketing, first-hand, from some of the best practitioners in the industry," said Rohit Dadwal, Managing Director, MMA APAC. "They are perfect for people looking to explore mobile marketing a little deeper, or who want to broaden their understanding of the field."

Keynote Speakers of this year's event will cover significant developments in mobile marketing, as well as looking to the future, in line with the Forum's theme of Smarter Tomorrow, including:

  • Chad Wollen, Group Head, Consumer Futures, Vodafone PLC - The Consumer of the Future
  • Marcel Fenez, Global Leader Entertainment and Media, PriceWaterhouseCoopers and Chairman of the Cable and Satellite Broadcasters Association of Asia (CASBAA) - The New Media Landscape: The Emergence of New Technologies and the Impact of Mobile
  • Ashutosh Srivastav, Chief Executive Officer, Mindshare Asia - Leading the Agency Evolution: Meet the Growing Demands of the New Media Centered Around Mobile
  • Trevor Healy, Chief Executive Officer, Amobee - 2012...Year of the Dragon and Digital Advertising

The opening Keynote Address will be delivered on 24 April by Guest-of-Honour Mr Michael Yap, Deputy CEO, Media Development Authority of Singapore (MDA), and Executive Director of the Interactive Digital Media Programme Office (IDMPO). He will speak about marshalling the nation as an innovation platform wherein public and private sector co-creation and collaboration will help make Singapore a compelling location for the launch of exciting new interactive and mobile digital media innovation.

The Mobile Marketing Association Forum Singapore 2012 is proudly sponsored by Amobee, BuzzCity, The Coca-Cola Company, Gemalto, Google Inc., mediba Inc., Microsoft Advertising, Millennial Media, m-Stars, Nokia, Poynt Corp., and supported by Infocomm Development Authority of Singapore (IDA), Media Development Authority of Singapore (MDA) and Singapore infocomm Technology Federation (SiTF).

For more information about the MMA Forum, including the updated agenda and speaker bios, please visit: http://mmaglobal.com/events/forums/singapore2012/overview

By Roger Stadler