The global video ad management platform Peach has announced its support of Netflix's new ad-supported service Basic with Ads. The market leader in video advertising workflow and delivery makes it easy for brands, agencies and media owners to collaborate with each other on a global scale.
Since 1996, Peach has been transforming the way advertising is delivered, supporting the world's most ambitious creatives and broadcasters around the world.
Operating in over 100 countries, Peach technology has revolutionized the way advertising works. The company has replaced tedious manual tasks with automated processes that offer efficiency, transparency and security.
Peach's technology simplifies complicated ad delivery processes and ensures that all ads arrive at their destination in perfect condition.
Now, Peach provides a connected advertising workflow, enabling clients to get their ads delivered to Netflix straight from the edit suite, while ensuring the highest possible quality, formatting and accuracy.
“This is a defining moment for TV advertising. As a leader in global creative ad delivery for over 25 years, we've seen connected TV ad spend growing rapidly, and we expect growth to continue to accelerate, fueled by ad-supported tiers like Netflix,” said Doug Conely, Chief Product and Technology Officer at Peach.
"Netflix's Basic with Ads will bring our clients new audiences in a premium environment, creating opportunities for more addressable and premium content. We are extremely proud to play a role in this and want to thank the Microsoft Advertising and Xandr teams for their continued collaboration and commitment to making this launch a success,” he added.
Peach will continue to work with Microsoft Advertising and Xandr to further enhance workflows for clients, connecting ad content directly from the global community of producers and agencies into premium streaming channels, resulting in a seamless and high-quality ad experience.
Currently, the company enables its clients to deliver ads to Netflix across multiple territories, including UK, Australia, Germany, France, Italy, Spain, Mexico, Brazil with more to follow.