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- Asian e-Marketing
- Written by Augustine
- Category: December 2017 - Digital Commerce & Customer Experience
- Thursday, 14 December 2017 12:26
Adobe released new research revealing that almost 50 percent of office workers in Southeast Asia (SEA) rate access to technology above perks like food and slick office design. "The Future of Work: APAC Study" engaged close to 5,000 office workers from 10 countries across the Asia Pacific (APAC) ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 25 January 2018 13:30
Qualtrics, the leader in experience management, announced a global partnership with Kantar TNS, one of the world’s largest research agencies, to help organizations put customers at the heart of their business.
- Written by Augustine
- Category: December 2017 - Digital Commerce & Customer Experience
- Thursday, 14 December 2017 12:26
Bot-powered commerce is on a tipping point in Singapore according to the new SAP Hybris Singapore Christmas Shopper Survey 2017.
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 25 January 2018 13:07
Influence economy sparkles with blockchain technologyInfluence Chain, founded in 2017, created a token-based ecosystem that exploits the advantages of private blockchain by building up a token exchange, where influential power (individualized intellectual property) can be monetized into digital asse ...
- Written by Augustine
- Category: December 2017 - Digital Commerce & Customer Experience
- Thursday, 07 December 2017 14:53
How to deal with Amazon Dash, customized content, cross-device user experience, and convergence of sales channels? In a retail business world that’s clearly characterized and dominated by rising customer expectations, decreasing brand loyalty, reduced margins and an array of options for custom ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 18 January 2018 13:49
Kantar Millward Brown recently analyzed the world's most important digital media trends of the new year. According to the market research and consulting firm, a new distribution of advertising budgets can be expected, as well as consumer innovations in areas such as Walled Gardens, Branded Entertain ...
- Written by Augustine
- Category: December 2017 - Digital Commerce & Customer Experience
- Thursday, 07 December 2017 14:10
Smart object storage, analytics and AI, as well as the extension of agile methodologies across the enterprise, will all play key roles during the coming year in the Asia Pacific region.
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 18 January 2018 13:32
When talking about technology, a lot has changed in the marketing industry in recent years, but structures and teams have largely remained the same. Hence, it is believed that 2018 is the year in which the internal organization gets adapted to external technologies, simply because a renewed disrupti ...
- Written by Augustine
- Category: December 2017 - Digital Commerce & Customer Experience
- Thursday, 07 December 2017 13:56
Criteo unveiled findings from two third-party studies, which highlight the pressing need for retailers and brands to organize and apply data at scale to understand shoppers, reach them, and inspire them to buy.
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 18 January 2018 13:08
According to Getty Images’ 2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undone’, ‘Second Renaissance’ and ‘Conceptual Realism’ as the trends socie ...
- Written by Augustine
- Category: December 2017 - Digital Commerce & Customer Experience
- Thursday, 07 December 2017 13:37
In today’s world, there is no place on Earth too far away to visit. While everyone is busy planning their year-end travels, there is often one very important consideration – wanting to get the best value in travel prices.
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 18 January 2018 12:47
E-commerce is one of the world's largest growth markets that is growing every year by more than 20%. By 2020, sales are expected to flourish to over US$4 trillion, nearly doubling the status quo. Who wants to get a share of the pie, should therefore keep an eye on upcoming trends, such as:
- Written by Augustine
- Category: December 2017 - Digital Commerce & Customer Experience
- Thursday, 07 December 2017 13:10
CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies access to Chinese audiences. This will be done via an integration of iPinYou’s automated media ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 18 January 2018 12:41
MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, unveiled a map for the Intelligent Enterprise at its annual user conference, MicroStrategy World™ 2018. The map serves as a playbook that offers a collection of technologies and techniques t ...
- Written by Augustine
- Category: December 2017 - Digital Commerce & Customer Experience
- Thursday, 07 December 2017 13:02
China's Singles' Day has grown beyond a Chinese online sales campaign into an international, omni-channel, retail-as-entertainment festival.
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 11 January 2018 15:03
Mobile has come to stay and has already moved past the desktop in many areas. This development will for sure continue in the next few years, which is why digital marketers need to find new ways to attract mobile users.
- Written by Augustine
- Category: December 2017 - Digital Commerce & Customer Experience
- Thursday, 07 December 2017 12:48
With an increasing number of clothing & footwear retailers offering delayed payment options in an attempt to drive conversion, retailers who offer ‘try before you buy’ options - and are well placed to cope with processing returned goods - will be most likely to make the service a suc ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 11 January 2018 14:48
The Dynamic Spectrum Alliance (DSA) has announced the publication of new model rules for TV White Space (TVWS) technology. The new model rules will provide governments, policy makers and regulators with the tools necessary to enable the quick and efficient deployment of TVWS networks to help bridge ...
- Written by Augustine
- Category: December 2017 - Appointments & Announcements
- Thursday, 07 December 2017 12:37
Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd., announced new appointments to its global leadership team: Mark Ablett has been named senior vice president of global go-to-market (GTM) strategy and Daniel Chong has been named senior vice president of Asia Pacific (APAC). Both w ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 11 January 2018 14:21
Businesses often struggle to build a successful social media strategy, but the following ten golden rules might help to ease the task when considering at least the most basic requirements. For instance, many social media setbacks happen by perceiving social media as something completely different fr ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 25 January 2018 14:21
Artificial intelligence (AI) has found its way into our living rooms, as seen with Siri, Alexa, or Cortana, pointing out that the demand for real-time data analysis tools will heavily increase. Most IT applications will be supplemented by AI and self-learning, machine-learning (ML) -driven intellige ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 11 January 2018 14:10
Professor Jeremy Myerson provided us with his predictions for the key words and themes to watch this year, which are:
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 25 January 2018 14:17
In the advertising world, 2017 can be seen as a transitional year for publishers and platforms.
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 11 January 2018 13:49
Alibaba A.I. Labs, which leads the development of Alibaba's consumer artificial intelligent (AI) products, and MediaTek, a global fabless semiconductor company, announced a strategic collaboration in Internet of Things (IoT) initiatives, including smart home protocols, customized IoT chips and AI sm ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 25 January 2018 14:11
The Chinese government is continuously trying to centralize the domestic and international digital communication and to take over VPNs meant for multinational corporations.
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 11 January 2018 13:26
Tableau Software, the leader in visual analytics, announced the roll out of Hyper, the new data engine technology included within Tableau 10.5. With Hyper's ability to slice and dice massive volumes of data in seconds, customers will see up to 5X faster query speed and up to 3X faster extract creati ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 25 January 2018 13:55
IDC just revealed its datacenter predictions for the Asia Pacific region as well as its view on how datacenter modernization and automation, edge datacenters, consumption-based procurement and software-defined datacenters will impact organizations in the region in the next three years. The research ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 11 January 2018 13:14
CLX Communications, a leading Communications Platform as a Service (CPaaS) provider, announced the launch of the first global Rich Communications Service (RCS) messaging API with SMS fall-back.
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 25 January 2018 13:48
The variety of channels available to marketers has increased exponentially, we know from Kantar Millward Brown’s recent study AdReaction: The Art of Integration, and that ineffective multichannel strategies are jeopardizing the success of campaigns. More than 14,000 16-65-year-old have been su ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 04 January 2018 14:20
The digitalization of marketing keeps its status of being a megatrend in 2018 and continues to breed new developments with the help of technology. In fact, the following trends can be expected this year:
