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- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 04 January 2018 13:49
Fourfold growth of QR codes to deliver coupons and discount offers will increase substantially, as in-built QR functionality on mobile devices drives usage.
- Written by Augustine
- Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
- Thursday, 01 February 2018 13:52
India commemorated its 69th Republic Day last week, celebrating the unique diversity and cultural heritage that the country is well known for. There’s a strong digital mindset that has been gripping the country, and Times Internet, has been recording the pulse of the nation with the release of ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 04 January 2018 13:42
Irdeto has launched its annual predictions report, looking at the content delivery and security trends in media and entertainment for 2018. The new e-book, Disruptive Technologies, Consolidation and Cybersecurity: 2018 Trends in the Connected World, features commentary on topics including the contin ...
- Written by Augustine
- Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
- Thursday, 01 February 2018 13:34
A new study from Juniper Research has found that global retailer spending on AI will reach $7.3 billion per annum by 2022, up from an estimated $2 billion in 2018, as retailers target new avenues to increase personalization of the customer experience.
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 04 January 2018 13:22
Do you know the story of the three blind men who meet up with an elephant? Each man feels a single part of the elephant—the trunk, the side or the tail—and as a result has only a partial idea of what the animal is. Marketing today is in a similar situation. Each group understands their p ...
- Written by Augustine
- Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
- Thursday, 01 February 2018 13:20
A global survey of 730 IT professionals, conducted by Longitude, revealed that a small group of forward-thinking businesses has reached cloud maturity with on average of 70% or more of their applications operating in the cloud. Oracle and Intel partnered with Longitude Research for the study that su ...
- Written by Augustine
- Category: January 2018 - Appointments & Announcements
- Thursday, 11 January 2018 12:52
Quantcast, an AI technology company focused on the marketing and publishing industries, announced that it will expand its advertising solutions into seven markets across Asia, connecting brands with an online audience of up to 300 million consumers. The company already operates in Australia and Ne ...
- Written by Augustine
- Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
- Thursday, 01 February 2018 13:09
Artificial intelligence is exactly what it sounds like: Tasks that normally require the commitment of a person are done by using technologies that simulate human intelligence. Depending on the activity of a company, this can mean a complex technical solution or a simple chatbot. Fact is that AI tech ...
- Written by Augustine
- Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
- Monday, 26 February 2018 14:28
The global fabless semiconductor company MediaTek just joined the Open Neural Network Exchange (ONNX) to drive AI innovation and support the evolution of its edge AI platform.
- Written by Augustine
- Category: February 2018 - Appointments & Announcements
- Thursday, 01 February 2018 12:56
Octagon Strategy Limited, a global top three cryptocurrency brokerage firm, announced the appointment of Wayne Trench as Chief Executive Officer and Julia Pang as Chief Operating Officer. Founder and Managing Director, Dave Chapman, is named OSL Chairman following Trench's appointment.
- Written by Augustine
- Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
- Thursday, 22 February 2018 15:02
As millennial consumers continue to reject traditional advertising but listening more to recommendations from beauty experts on social media, influencer marketing has started to become one of the main new drivers of customer acquisition for beauty brands around the world.
- Written by Augustine
- Category: eMags 2018
- Monday, 12 February 2018 12:55
January 2018
February 2018
March 2018
April 2018
May 2018
June 2018
Trends & Predictions 2018
Artificial Intelligence (A.I.) in Marketing
Internet of Things (IoT)& Integrated Marketing
Strategic Social Media & Augmented Reality ...
- Written by Augustine
- Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
- Thursday, 22 February 2018 14:47
According to new data from Accenture Strategy, working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 29 March 2018 12:02
The ‘Internet of Things’ (IoT) is clearly a game changer that impacts and transforms our daily live in all ranks, since with its emergence a myriad of user data is getting collected and analyzed in a matter of seconds. Naturally, this raises privacy and security concerns globally.
- Written by Augustine
- Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
- Thursday, 22 February 2018 14:06
Since, making use of Artificial Intelligence (AI) is clearly increasing in popularity, we created for your convenience a list of the most important marketing applications providers.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 29 March 2018 11:43
In celebration of their second anniversary and 100th blog post, Just Imagine, our friends from Aurecon just published their first eBook #100GoodIdeas. The company’s award-winning future-focused blog encourage its readers arrestingly to explore what is possible through their imagination.
- Written by Augustine
- Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
- Thursday, 22 February 2018 12:50
According to Gartner, 25% of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 29 March 2018 11:40
The older generation might still remember the time when Integrated marketing communications (IMC) came into play in the 80s. At that time, the whole marketing environment was undergoing profound changes with the advent of the Internet. New communications technologies, media proliferation, audience f ...
- Written by Augustine
- Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
- Thursday, 15 February 2018 12:47
One of the most difficult tasks for marketers is a personalized customer approach and that’s exactly where AI can help.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 22 March 2018 14:46
Although the percentage of mobile adblocking is still considered being quite low, compared to adblocking on desktops where almost every fourth computer is denying advertising, the next generation of mobile browsers should be based on the "Coalition for Better Ads" and try to block particularly distu ...
- Written by Augustine
- Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
- Thursday, 15 February 2018 12:36
Today, artificial intelligence (AI) is almost indispensable when talking about customers' service expectations, competitiveness, and assistance. To no surprise, AI technologies are taking centerstage not only in innovation hubs like Silicon Valley, but the big platform companies like Amazon, Google, ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 22 March 2018 14:24
As Asian eMarketing clearly exhibits, I am a big fan of Native Advertising and I use this opportunity to highlight its advantages. With native ads, marketers can automatically publish content to multiple online publications simultaneously without creating duplicate content, besides the fact that the ...
- Written by Augustine
- Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
- Thursday, 08 February 2018 13:22
Artificial intelligence has become indispensable in science, ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made breakt ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 22 March 2018 13:49
The recent Adobe Digital Trends Report 2018 revealed that 42% of marketing decision makers in international companies already rely on self-learning algorithms in their company or plan to do so over the next twelve months - be it for data analysis (51%), email marketing (26%) or programmatic advertis ...
- Written by Augustine
- Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
- Thursday, 08 February 2018 13:19
Artificial intelligence (AI) has become indispensable in science. Ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made b ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 15 March 2018 14:05
Although the AI development is still in its infancy, it’s clear by now that customer satisfaction can be achieved faster than ever with its help. However, like with any new technology, the typical principles apply: First, AI remained a marginal phenomenon and only experts dealt with it, but af ...
- Written by Augustine
- Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
- Thursday, 08 February 2018 12:32
PwC examined in a new report the impacts of three overlapping waves of automation - the algorithm, augmentation and autonomy wave. The research analyzed the tasks and skills involved in the jobs of over 200,000 workers across 29 countries in order to assess the potential impact of automation on work ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 15 March 2018 12:55
Marketers must meet today’s customers on their own terms, on the channels they prefer. Brands must integrate a wide spectrum of offline and online for successful e-commerce and retail strategies.
- Written by Augustine
- Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
- Thursday, 01 February 2018 13:59
Artificial Intelligence (AI) has been the top marketing theme last year and continues to be this year, simple because only a few have the time to search through the vast amounts of data, but a robot can.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 15 March 2018 12:46
After a groundbreaking year of advancements in the realm of Virtual Reality, tech companies across the United States have flooded the market with headset after headset all with the promise of virtual reality. But as a relatively new technology, it can be easy for customers to eagerly purchase a head ...
