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- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 15 March 2018 12:22
SDChain Alliance has officially launched the world's first public blockchain that truly adopted the blockchain to ensure the reliability of the Internet of Things (IoT). This move has converged the IoT and the blockchain into a decentralized ecosystem for various industries, so that they may establi ...
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 26 April 2018 13:03
The trend away from shopping in retail stores to online ordering is gaining momentum, but how can retailers counteract this trend? One possibility is the use of augmented reality, a form of so-called mixed reality. Generally, no costly technologies are necessary because the customer brings his smart ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 15 March 2018 12:10
Juniper’s new research, Cybersecurity: Mitigation Strategies for Financial Services, Operators, Enterprise & IoT 2018-2022 found that nearly 70% of 2022 spend would originate from medium-sized businesses, as cybercriminals target ‘low-hanging fruit’.
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 26 April 2018 12:51
Ask a five-year-old what they want to be when they grow up. Chances are: ‘machine learning specialist’ will not rise to the top of the list. For decades, our show and tells have been catwalks for classic capitalism, where mini pilots and policemen strut their oversized uniforms for kinde ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 08 March 2018 13:49
Asia's businesses are leading the world in Internet of Things (IoT) adoption, according to Vodafone’s IoT Barometer 2017/18, with the number of companies embracing connected devices soaring 200% compared to five years ago.Vodafone’s global survey of business sentiment, relating to invest ...
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 26 April 2018 12:33
The vision of an all-knowing, omni-present intelligent being that forms the backbone of our everyday lives has been portrayed in movies that captivate the imagination of many. Today, that vision is not too far from reality, and we are seeing this at work through artificial intelligence (AI) – ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 08 March 2018 13:34
Technology has become a strategic imperative for all sectors and retail is not an exception. As retailers across the world scramble to lure customers and improve operational efficiencies, deploying the right digital technologies is essential for differentiation and survival, according to leading dat ...
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 19 April 2018 13:33
Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 08 March 2018 13:24
Although the vast majority of marketers is aware of the fact that the Internet of Things (IoT) will change their industry, besides security concerns, not having the required skills is named as one of the main reasons for not implementing IoT. Indeed, IoT requires a complete rethinking of business ma ...
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 19 April 2018 13:26
Executives know by now that they can’t get past social networks. They understood that social media has a say in their business future, especially when their competitors are already active on Facebook and Twitter, convinced and full of motivation to make up the time. Impatient, however, if they ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 08 March 2018 12:47
Forty years on from the phrase ‘glass ceiling’ being used to define thwarted careers and ambitions - especially for women - ACCA is calling for business leaders to show real and measurable progress on diversity and social mobility issues, as it marks International Women’s Day 2018.
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 19 April 2018 12:38
The days when a company just had to set up an appropriate social media page to automatically be pushed forward by the hype are definitely a thing of the past. The demands on marketing and communication managers have simply changed dramatically over the past ten years. With the event of social media, ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 01 March 2018 14:58
In our December issue last year, we already provided hints where IoT is heading this year in Asia Pacific when we presented Hitachi Vantara’s insightful predictions. Summarily, both Hubert Yoshida and Russell Skingsley believe the adoption of Internet of Things (IoT) platforms will dominate en ...
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 12 April 2018 11:38
Getty Images unveiled its highly anticipated 2018 Visual Trends forecast that sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2018 and predicts the social and cultural visual language that consumers will be most responsive to in the yea ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 01 March 2018 14:38
The Internet of Things (IoT) is an emerging topic of technical, social, and economic significance, which encouraged Santosh Kulkarni and Prof. Sanjeev Kulkarni to research the IoT communication models.
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Wednesday, 11 April 2018 17:33
Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once you get home from work? Spoiled. Or that insanely good plot twist that was supposed to blow your mind? Yup, spoiled too. It doesn’t matter where you are or what time zone you are ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 01 March 2018 14:33
Ericsson launched the IoT Accelerator Marketplace to help address the need for collaboration within the digital ecosystem community and benefit developers and service providers alike:
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Wednesday, 11 April 2018 17:27
The growth of the mobile app economy has been phenomenal since its inception in 2008. In just two years, “app” became Word of the Year, and later on, fodder for Hollywood movies - such as The Angry Birds Movie, based on the (then) ubiquitous gaming app.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 01 March 2018 14:26
The 6th Mobile IoT Summit during MWC focused this year on the rapid growth and momentum behind both NB-IoT and LTE-M technologies, since both are expected to grow exponentially in 2018.
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Tuesday, 10 April 2018 17:41
Appier, a leading artificial intelligence (AI) company, announced that Aixon, its AI-powered data intelligence solution, is now fully integrated with LINE, one of the largest messaging platforms in Asia.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 01 March 2018 14:21
Every year, Indra Nooyi, the CEO of PepsiCo, sits down to write a letter… in fact, 400 of them. In each one, she tells the parents of her senior executives what their child is doing for the company, and why they are a gift to the company. The response from her colleagues: “This is the b ...
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Tuesday, 10 April 2018 13:25
Poor data application in the creative process is leading to a significant wastage in digital ad spend, according to the Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee in its latest white paper, “Creativity Inspired by Data”.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 01 March 2018 13:21
Sercomm, a manufacturer and supplier of telecom equipment, just launched its new series of LTE-M IoT devices at the Mobile World Congress 2018 in Barcelona, Spain.With the advantages of extended transmission range, a lengthened battery life, and better mobility, Sercomm's full range of LTE-M IoT d ...
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 05 April 2018 13:01
The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the Trustworthy Accountability Group (TAG), and received the coveted Certified Against Fraud certification.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 01 March 2018 13:16
At the Mobile World Congress (MWC) 2018, Huawei just launched the Intent-Driven Network solution that bridges the gaps between the physical network and business goals by creating a digital twin of the network infrastructure. Through service intention understanding, automatic network policy deploymen ...
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 05 April 2018 12:55
When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as supporting sales, simplifying service consulting, promoting advertising, attracting new customers or just ...
- Written by Augustine
- Category: March 2018 - Appointments & Announcements
- Tuesday, 27 February 2018 13:14
Thaicom Public Company Limited announced that its board of directors has appointed Anant Kaewruamvongs as new Chief Executive Officer and Director of the Board to lead Thaicom through its next phase of growth and business diversification.
- Written by Augustine
- Category: April 2018 - Appointments & Announcements
- Wednesday, 04 April 2018 20:27
Williams Lea Tag, the leading independent provider of marketing and communications services, appointed Dan Healy as Head of Business Development APAC.
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Monday, 30 April 2018 11:12
Sometimes referred to as ‘hybrid reality’, mixed reality (MR) is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time.
- Written by Augustine
- Category: May 2018 - Cybersecurity & Data Protection
- Thursday, 31 May 2018 13:54
A recent study, presented by the content delivery network and cloud security specialist CDNetworks, revealed a major discrepancy between corporate reality and self-assessment in IT security.
