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- Asian e-Marketing
- Written by Augustine
- Category: August 2018 - Predictive Algorithms & Native Ads
- Thursday, 30 August 2018 13:01
According to the Seeding Alliance's Native Advertising Study, the industry is in agreement that native advertising is an attractive source of revenue for publishers and advertisers through its integrated placement and scaling capabilities, especially for mobile Internet use. However, it also becomes ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Friday, 28 September 2018 17:10
RTB House has adapted its multi-layer brand safety mechanisms to tailor itself for each brand’s policies.
- Written by Augustine
- Category: August 2018 - Predictive Algorithms & Native Ads
- Thursday, 30 August 2018 12:54
The Predictive Model Markup Language (PMML) is an XML-based predictive model interchange format that provides a way for analytic applications to describe and exchange predictive models produced by data mining and machine learning algorithms. Version 1.0 was published in 1999 and Version 4.0 ten year ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 27 September 2018 14:33
As you probably already heard, Adobe entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. For the grand sum of $4.75 billion, Marketo’s engagement platform can then be added to Adobe Experience Cloud
- Written by Augustine
- Category: August 2018 - Predictive Algorithms & Native Ads
- Thursday, 30 August 2018 12:34
In today’s customer-centric economy, what truly differentiates a brand from its competitors is how well it can deliver a good customer experience. As customers expect faster response times and better personalized experiences, it is increasingly critical for brands to garner customer insights i ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 27 September 2018 14:30
Cloudera, Inc., the modern platform for machine learning and analytics optimized for the cloud, announced the availability of Cloudera’s most powerful platform for data warehousing and machine learning - Cloudera Enterprise 6.0.Cloudera also announced Cloudera Altus hybrid cloud innovations th ...
- Written by Augustine
- Category: August 2018 - Predictive Algorithms & Native Ads
- Thursday, 23 August 2018 13:37
What if we could use our customers' complete buying history, including all transaction data, to predict the next most likely purchase for each customer? This information would allow us to conduct individual marketing communications and provide tailor-made offers at the right time to each and every c ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 27 September 2018 14:13
Programmatic advertising is currently celebrated and high on marketers’ agenda, taking into consideration that worldwide around 30% of digital media budgets are programmatically invested.
Publicis Groupe launches Digital Lab to expand digital business transformation capabilities globally
- Written by Augustine
- Category: August 2018 - Predictive Algorithms & Native Ads
- Thursday, 23 August 2018 13:20
Publicis Groupe Singapore just announced the launch of Publicis Digital Lab to expand the agency’s digital business transformation capability. The fully-integrated digital lab combines machine learning, deep learning and natural language processing (NLP) to develop the tools of tomorrow and pr ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 27 September 2018 12:45
Lead scoring is a method that can be used to measure and optimize the success of marketing activities among potential customers. Apart from that, it can be automated software-based and is therefore an important function of marketing automation software packages such as HubSpot, Marketo, Act-On, Orac ...
- Written by Augustine
- Category: August 2018 - Predictive Algorithms & Native Ads
- Thursday, 23 August 2018 12:45
At its annual Symposium in Singapore, Adobe once again highlighted its belief that the right combination of relevant data, compelling content, and stunning design are fundamental to delivering outstanding customer experiences.The leading industry conference for digital experience and business transf ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 27 September 2018 12:32
Alibaba Cloud, the cloud computing arm of Alibaba Group, has selected Irdeto Rights to simplify OTT content protection for its customers. Irdeto’s multi-DRM solution, including ChinaDRM, PlayReady, Widevine and FairPlay support, will enable content owners and operators to quickly deploy OTT se ...
- Written by Augustine
- Category: August 2018 - Predictive Algorithms & Native Ads
- Thursday, 16 August 2018 14:10
Our economy never changed so rapidly and on so many levels simultaneously as today This high degree of varied and complex change dynamics has led many companies to focus on individual topics and measures, rather than linking them. In fact, there are two very different types of change that occur at v ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 20 September 2018 13:50
Whether analysis, retargeting, A/B-testing or affiliate marketing: For each of these campaigns, a so-called tag per website must be set to collect the desired data about the website visitor. The task of online marketing experts is then to evaluate and use the data in a targeted manner.
- Written by Augustine
- Category: August 2018 - Predictive Algorithms & Native Ads
- Thursday, 16 August 2018 13:35
Jeanne Harris and Marc Mc Donald impressed me with their top-notch article in the Harvard Business Review Insight Center Report “Predictive Analytics in Practice”, that immediately starts with the statement: “If knowledge is power, then predictive analytics promises the ultimate kn ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 20 September 2018 13:39
One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating and orchestrating IT operations. It includes an updated user interface, improved scaling and the abili ...
- Written by Augustine
- Category: August 2018 - Predictive Algorithms & Native Ads
- Thursday, 16 August 2018 12:40
In the quest to become data-driven, companies are increasingly investing in Business Intelligence (BI) software to gain a competitive advantage. Yet, the insights generated by those tools are mostly fueled by data from within a company’s walls, instead of the real-time market signals found ext ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 20 September 2018 13:29
Mastercard announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world. This first-of-its-kind global agreement signifies Mastercard’s support of the esports community and further diversifies the technolog ...
- Written by Augustine
- Category: August 2018 - Predictive Algorithms & Native Ads
- Thursday, 16 August 2018 12:21
Appier a leading artificial intelligence (AI) company, announced the launch of AIQUA, a proactive marketing automation platform that helps marketers harness the power of AI to preemptively understand and segment their audience, and to engage users with AI-based messages across channels.
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 20 September 2018 13:17
Busyness is often thought of as a modern-day affliction, but it can also help you delay gratification and make decisions that benefit you in the longer-term, according to new research from the global business school INSEAD.
- Written by Augustine
- Category: August 2018 - Predictive Algorithms & Native Ads
- Thursday, 02 August 2018 14:40
Marketing without analytics is unthinkable today since analytics are the nexus between processes and technologies that enable marketers to evaluate the success of their marketing initiatives, providing invaluable assistance in driving marketing efforts forward.
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 20 September 2018 13:07
Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. No matter the context, all relationships begin with a “handshake moment,” whether literally or figuratively—those first few introductory moments tha ...
- Written by Augustine
- Category: August 2018 - Predictive Algorithms & Native Ads
- Thursday, 02 August 2018 13:28
Imagine how blind we were before the data. The question now for brand managers is what to do with all the new knowledge. Big data in marketing circles often refers to the enormous amounts of data that businesses collect from marketing campaigns, customers, and business leads collated through differe ...
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 20 September 2018 12:54
Ooyala will provide extended support for the Interoperable Master Format (IMF) with the Flex Media Platform, Ooyala’s flexible and configurable content supply chain optimization platform that automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distri ...
- Written by Augustine
- Category: August 2018 - Predictive Algorithms & Native Ads
- Thursday, 02 August 2018 13:07
International research organisation IGD added a new research and insights platform to its roster of services that builds on the company’s existing expertise in the area.
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Friday, 14 September 2018 18:57
PHD announced the launch of Engine, a specialist unit built for automotive brand Volkswagen, which has been designed to capitalize on the volume of anonymous data being generated by consumers researching cars online. The new approach, which will roll out globally in Q4 this year, will ensure Volkswa ...
- Written by Augustine
- Category: August 2018 - Predictive Algorithms & Native Ads
- Thursday, 02 August 2018 12:59
Reuters just unveiled a personalized news app designed to help business professionals make better decisions.
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 13 September 2018 14:09
In a worldwide call for better respect for consumer privacy and relevant advertising experiences, a new report from MediaMath shows that although the majority of marketers understands the commercial importance of focusing on the consumer experience, many of them are still failing to adopt best pract ...
- Written by Augustine
- Category: August 2018 - Appointments & Announcements
- Thursday, 02 August 2018 12:49
Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced two key strategic hires to manage their expansion in the APAC region.
- Written by Augustine
- Category: September 2018 - Marketing Analytics, Automation & Attribution
- Thursday, 13 September 2018 14:00
Marketing has many years of experience in the use of digital media and, in part, marketing automation. Some marketers are even using Big Data and Predictive Marketing successfully by now. Consistent digitization includes processes as well as business models and data-driven (as opposed to data-inform ...
