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- Asian e-Marketing
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 22 November 2018 14:18
According to the latest security web scans and analysis performed on 7,800 Asian Magento websites, carried out by Foregenix, 78% are at high risk from hackers due to simple security oversight. -Incredible number, considering that we are talking about the most popular e-commerce platform globally. At ...
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Wednesday, 07 November 2018 18:03
Especially online, sales are increasing, and the buying power of consumers is trending high, making an impressive digital presence the more crucial for any e-commerce companies.
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 22 November 2018 14:00
In their insightful report Break Through the Hype: Uncover the Reality of AI, Oracle and Bronto point out that a growing number of commerce marketing software providers claim their systems use AI, explaining in a nutshell what this means:
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 01 November 2018 13:50
There is hardly an online shop that has not fallen for at least one of the fancy tricks of a cheater’s line and suffered consequently financial loss. One way to reliably detect fraud is classic identification. This helps online shops to distinguish real people with honest buying and paying int ...
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 22 November 2018 13:13
Google and Temasek just released the e-Conomy SEA 2018 report, highlighting Southeast Asia’s accelerating Internet economy.
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 01 November 2018 13:35
The online translation agency One Hour Translation (OHT) revealed in a study that the world’s leading online tourism companies work extremely hard to expand their offerings to emerging markets in the former Soviet bloc, as well as Middle Eastern and East Asian countries.
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 22 November 2018 12:56
We just started to imagine what artificial intelligence (AI) can do to transform the experience for both marketers and consumers with its impressive versatility. Adobe just released its online shopping predictions for the 2018 holiday season, Retail Unwrapped, making use of its artificial intelligen ...
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 01 November 2018 13:20
The availability of detailed real-time metrics is part of online marketing’s DNA. Email marketing is no exception. Suitable key performance indicators (KPIs) are as always essential tools for evaluating, controlling and optimizing the various online marketing channels.
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 15 November 2018 16:46
Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS).
- Written by Augustine
- Category: November 2018 - Appointments & Announcements
- Thursday, 01 November 2018 12:03
AdAsia Holdings has announced a partnership with adloox, a global independent ad-verification and insights platform. Through their partnership, AdAsia Holdings will offer advertisers and publishers best-in-class ad-verification for brand safety, fraud and viewability as part of ...
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 15 November 2018 14:56
A recent study by elaboratum, a German expert consultancy firm for digital business and cross-channel strategies, shows that optimizing your website for emotional and intuitive decision-making factors can significantly improve your conversion rate.
- Written by Augustine
- Category: December 2018 - Customer Experience & Customer Journey
- Thursday, 27 December 2018 13:46
In the classical marketing model, marketing is deemed to a funnel: at the beginning of the process (in the "awareness" stage) there are many branches competing for the attention of the customer, and this number is reduced through the different purchasing stages. Marketing is an action of "pushing" t ...
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 15 November 2018 14:43
Xaxis, GroupM’s programmatic media arm, surveyed around 5,000 digital media marketers across 16 markets to find out how satisfied marketers around the world were with their existing methods of measuring the success of digital display campaigns - especially in terms of how they deliver against ...
- Written by Augustine
- Category: December 2018 - Customer Experience & Customer Journey
- Thursday, 27 December 2018 13:42
The Customer Experience (CX) Management - in other words, the measurement and control of customer experiences - becomes a decisive factor in a company's success in times of increasingly competitive market conditions. Traditional measurement methods for customer loyalty and customer behavior, such as ...
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 15 November 2018 14:34
The convergence of social and demographic trends, consumer behavior and new technologies like the blockchain, mobility and various facets of “the cloud” are continually re-shaping mission-critical business areas across industries, and the supply chain is no exception.
- Written by Augustine
- Category: December 2018 - Customer Experience & Customer Journey
- Thursday, 27 December 2018 13:30
According to a study of the consulting firm Bain & Company, 80% of CEOs are convinced to offer their customers an excellent Customer Experience (CX), however only 8% of their customers felt the same way, which describes the dilemma.
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 15 November 2018 14:23
Many website operators and shop owners have recently received an important email regarding the PHP update - which shouldn’t be disregarded, but considered important, not to make a mistake that can lead to the loss of your website and consequently revenue losses.
- Written by Augustine
- Category: December 2018 - Customer Experience & Customer Journey
- Thursday, 20 December 2018 15:09
Customer experience (CX) is expected to overtake price as a key product differentiator by 2020. However, businesses are already urged today to keep pace with customer experience innovation that can help gaining insight, scale and connect customer journey touch points, from the tested online experien ...
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 15 November 2018 13:25
Cyber criminals are busy at work, especially during the end-of-year online shopping events, the security expert firm Symantec proves by detecting a major increase in attacks on online retailers and blocking almost a quarter of a million instances of attempted formjacking in the past three months.
- Written by Augustine
- Category: December 2018 - Customer Experience & Customer Journey
- Thursday, 20 December 2018 15:01
With qualitative online research, United Internet Media has found out which criteria influence users' trust in digital media and revealed the result that who provides quality and reliability earns consumers’ trust. In addition, the study In Quality We Trust examined which requirements users pl ...
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 15 November 2018 13:02
Indi, the digital word of mouth engagement and monetization platform, has been selected by Jakarta-based online marketplace Tokopedia to enhance customer engagement and user experience.
- Written by Augustine
- Category: December 2018 - Customer Experience & Customer Journey
- Thursday, 20 December 2018 14:09
The concept of the customer journey is very demanding, since it requires a consistent orientation to the digital transformation, both in terms of the processes depicted and the organizational structures. Furthermore, a powerful technical foundation is essential, or if the solution is to run in the c ...
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 08 November 2018 13:52
Considering that digitization was still smiled at a few years ago, two-thirds of retailers look at it today as an opportunity to thrive, aware of the fact that shop systems will be much more than just additional distribution channels in the future. The boundaries between online, offline and mobile w ...
- Written by Augustine
- Category: December 2018 - Customer Experience & Customer Journey
- Thursday, 13 December 2018 12:21
Pegasystems Inc., a provider of strategic software solutions for sales, marketing, service and operations, points out the stumbling blocks the customer journey is facing commonplace in practice:
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 08 November 2018 13:30
As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer demands and expectations steadily. Or as Meltwater describes it in one of their recent reports, &ldqu ...
- Written by Augustine
- Category: December 2018 - Customer Experience & Customer Journey
- Thursday, 13 December 2018 12:13
A new competitive factor has emerged in today's widely ramified brand landscape, which has in fact become one of the decisive factors for consumers when choosing an offer - the user experience. The choices between different providers with similar services are simply countless. Consequently, customer ...
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Thursday, 08 November 2018 13:16
A new report from Meltwater, titled E-commerce in SEA: Supercharging Holiday Sales Through Social Media, analyzed consumer sentiment during the year-end shopping period last year to help ecommerce companies better reach their audiences.
- Written by Augustine
- Category: December 2018 - Customer Experience & Customer Journey
- Thursday, 13 December 2018 11:59
When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and perspectives. Evidently, the enterprise around the customer journey in the daily business routine is initiated and managed by individual departments, such as marketing, sales, IT or service. As a resul ...
- Written by Augustine
- Category: November 2018 - Email Marketing & E-Commerce
- Wednesday, 07 November 2018 18:33
TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, just announced that its TrueCommerce Engage Point of Sale (POS) system is now available on the Square App Marketplace.
- Written by Augustine
- Category: December 2018 - Customer Experience & Customer Journey
- Thursday, 06 December 2018 13:23
Customer Experience (CX) is in vogue, as Google hits for CX confirm, which have risen from 80 million in 2011 to over a billion in 2018, apart from the fact that CX has been mentioned in many studies as a top management issue, even though companies are still struggling with it. Nowadays, it is obvio ...
