AdAsia Holdings has announced a partnership with adloox, a global independent ad-verification and insights platform. Through their partnership, AdAsia Holdings will offer advertisers and publishers best-in-class ad-verification for brand safety, fraud and viewability as part of their solutions.
Advertisers will have access to the third-party verification tools provided by adloox through the AdAsia Premium Marketplace - previously the AdAsia Ad Network and AdAsia Video Network.
The recently rebranded AdAsia Premium Marketplace provides advertisers with a transparent programmatic solution across display, native and video advertising on desktop and mobile. AdAsia Holdings will also leverage advanced brand safety technology from adloox to automatically block a brand’s advertisements from serving on any possible unsafe or objectionable content.
Publishers will have access to adloox tools and insights through the AdAsia Digital Platform for Publishers, a solution that provides publishers with enhanced revenue streams, pricing optimization and proprietary automatic in-article insertion technology - providing publishers with access to verification tools that can identify inventory viewability and invalid traffic.
Leading global video ad serving and monetization platform SpotX announced two key hires in Singapore, indicating new expansion throughout the region.
The company has appointed Mete Bargmann to the position of Business Development Director, APAC, and Nirmal Bhagwani as Senior Account Manager, Supply Operations, APAC. Beyond Singapore, SpotX also has staff located in Australia, Indonesia, and Japan.
Bargmann moves from SpotX’s Amsterdam office, having spent over two years with the company in the European market. He brings a deep understanding of the SpotX video ad serving and monetization platform, along with extensive experience in both programmatic and publisher data enablement strategies. Bargmann previously worked for Platform161, SBS Broadcasting, Semilo and CBS Outdoor.
Bhagwani relocated from India to pursue career opportunities in ad tech, which have been steadily emerging in Singapore. He brings 7 years of experience in the programmatic industry working with publishers from the US, EMEA and APAC on improving their monetization performance and strategies. Bhagwani previously worked with Smaato, Pubmatic and NCR Corporation, before joining SpotX in October 2018.
Both Bargmann and Bhagwani will be stationed in SpotX’s Singapore office.
YOOSE welcomed two new additions to its sales team.
Ngoc Nguyen is joining from GroupM Vietnam and will be responsible for YOOSE Sales for Vietnamese and Asian markets.
Matthias Richter has more than 10 years of Sales experience in corporate and startup environments who will work internationally.
Rockwell Automation has joined A*Star’s Advanced Remanufacturing and Technology Centre’s (ARTC) members’ consortium to participate in research and development for sustainable remanufacturing in Singapore.
ARTC is Asia’s first center for testing and developing manufacturing technologies and Rockwell Automation will be working closely with a host of multinational industry-leaders within the ARTC consortium to develop new technologies and industry talent.
Headquartered in Singapore, ARTC is a public-private collaboration between A*Star, Nanyang Technological University (NTU) and industry partners that seeks to bridge technological gaps in the adoption of advanced remanufacturing processes in Asia. ARTC also works with NTU to develop a talent pipeline to support the shift towards eco-friendly production processes and techniques.
HARTING Applied Technologies has won the “Excellence in Production” competition in the “Internal tool manufacturing under 50 employees” category for the third time. The company previously won in the same category in 2014 and 2016. Led by Managing Director Dr Volker Franke and Rainer Hussmann, Head of tool manufacturing, the team went to Aachen to receive the award.
Around 250 guests assembled for the award ceremony in the Coronation Hall in Aachen. The Fraunhofer Institute for Production Technology (IPT) and the Toll Machine Lab (WZL) at RWTH Aachen chose the winning tool manufacturers from a field of 311 across four categories.
HARTING Applied Technologies is an acknowledged specialist in the field of tool manufacturing. Part of the HARTING Technology Group, the company develops, builds and manufactures precision injection moulding dies, die casting tools and stamping and bending tools for the electronics and automobile industries. Applications for products from HARTING Applied Technologies range from large housing components for connectors in plastic and aluminium to micro injection moulding components with a very high finish quality.
Dentsu CCI, Adobe, and SpotX will be working together collectively to use SpotX's video ad serving and monetization platform to help brands and advertisers access CCI's publisher premium video advertising inventory via Adobe Advertising Cloud DSP.
Since brand security in web advertising has been gaining focus, this new collaboration enables advertisers and advertising agencies using Adobe to use safe and secure media for video ads and maximize their outreach to appropriate audiences through high-quality video ad inventory created by CCI, ensuring brand security. Media companies using SpotX can seek revenue opportunities in both on-demand videos and live streaming inventory.
Server-Side Ad Insertion (SSAI) is a distribution technology that eliminates buffering and delays before and after ads during live web streaming, leading to superior audio-visual experiences. SSAI has been used in a programmatic environment in distribution projects by Mainichi Broadcasting System and Yomiuri Telecasting Corporation. Technical support for distribution and advertising sales activities have been covered by CCI, while SpotX has provided dedicated SSAI end points, with additional cooperation from Adobe based on its experience with live web streaming outside Japan.
The three companies will continue to work towards offering the best solutions and services for each client, while advocating the growth of a healthy video ad market.
Bonsey Jaden Philippines announced the promotion of its key members and welcome of several new members to the team. This expansion further strengthens the agency and supports its continued momentum and growth leading into 2019.
- Francois Filamor has been promoted to General Manager. Having joined the agency shortly after its inception in 2014, Francois was instrumental in the early expansion of the team and client roster of the business over the past 4 years. In addition to this, Filamor’s new role will carry a strong focus on driving revenue and profitability of Bonsey Jaden within the Philippine market.
- The Clients Services Department has also welcomed a new addition to its team, Nina Ginelle Valle who joined as the Client Services Director, leading digital and branding campaigns in the Philippines and Southeast Asia. Her role will focus on not only servicing, but also understanding the nature of clients’ businesses for the agency to deliver services efficiently according to client’s needs.
- In a bid to ensure continued growth for the agency, Kris Villongco has been promoted to assume the role of Business Development Supervisor. He is responsible for identifying and developing new business opportunities and strategies.
- To further build upon its creative credentials, Bonsey Jaden has also promoted John Caseda to Senior Designer and Julian Garcia to Senior Copywriter. Both Caseda and Garcia have been in the agency since 2015 as digital designer and digital copywriter respectively.
- Additionally, Lovely Ramos has taken a new role of a Social Media Manager and will oversee the development and implementation of social media marketing plans across multiple platforms.
Bonsey Jaden is a digital brand agency with footprints in Singapore, Australia, Thailand, Malaysia, Philippines, Indonesia, Vietnam and the United States. It comprises a team of young and hungry digerati totalling more than 150 globally. The office in the Philippines began operations in early 2014 and has since grown into a team of over 30 – nearly 30% increase from the start of the year. The agency provides a comprehensive range of digital marketing services to SMEs and multinational companies across the Philippines and other Southeast Asia markets.
Offering services from go-to-market strategy, digital branding, social media, campaign production, public relations to website development and data analysis, Bonsey Jaden believes that brands have destiny, and every digital activity must help build the brand positioning, identity and vision.
MediaMath announced the release of the Guaranteed Viewable Market, which offers impression-level verification powered by MediaMath’s enterprise identity solution, delivering exclusive access to 100% viewable, 100% fraud free media.
In its beta release, the market offers omnichannel media execution across mobile, desktop and digital-out-of-home (DOOH) channels. At the impression level, the platform surfaces inventory with only the highest probability of viewability, based on numerous factors including placement characteristics and publisher contextualization—before it is bought at auction. Post-impression, inventory is viewability-verified by Moat and measured for fraud by DoubleVerify. Critically, marketers do not pay for impressions that fall short of the market’s performance requirements.
The Guaranteed Viewable Market brings the promises of blockchain – transparency, trust and immutable consensus– to digital marketing today, and it paves the way for a future of innovation. The Guaranteed Viewable Market is a key part of MediaMath’s ambitious product roadmap to create the next-generation supply chain necessary to better connect marketers and consumers. It operates seamlessly with MediaMath’s open and extensible, cross device identity stack and its artificial intelligence solutions. Collectively, these initiatives make the brand-consumer dialogue of tomorrow available today: more welcomed, more interwoven to the consumer’s content experience, and more trustworthy.
The Guaranteed Viewable Market is being launched in collaboration with Underscore CLT, a blockchain technology company that is funded by MediaMath’s captive venture fund, MathCapital.
The beta makes this functionality available in global markets including the US, Canada, Australia, Japan and Singapore.
The Asia Video Industry Association (AVIA) announced the election of new Directors to its Board.
AVIA evolved from Casbaa this year and is the trade association for the video industry and ecosystem in Asia Pacific. It is the interlocutor for the industry with governments across the region, leads the fight against video piracy and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.
Following its AGM on 1 November, first-time Directors elected were Greg Armshaw (Brightcove), Ernest Cu (Globe), Birathon Kasemsri Na Ayudhaya (True Corporation), Dr Roger Tong (AsiaSat) and Tony Zameczkowski (Netflix).
Re-elected were Joe Welch (21st Century Fox – and current AVIA Chairman), Rohit D’Silva (FOX Networks Group Asia) and Alexandre Muller (TV5MONDE).
They join existing Directors Desmond Chan (TVB), Belinda Lui (WarnerMedia), Amit Malhotra (The Walt Disney Company, Southeast Asia)) and Ricky Ow (Turner International) to form the 2018-2019 AVIA Board of Directors.
SpotX, has appointed Tri Meyliana Sadewi (Dewi) as Director of Demand Facilitation for Indonesia.
Dewi will be based in Jakarta with the primary role of helping brands connect with Indonesian premium video audiences. She joins SpotX after spending time with other ad market leaders - AdColony, Big Mobile and Vserv.
SpotX is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetization solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, reach, and audience targeting.
In October 2017, RTL Group completed its 100% acquisition of SpotX, which is headquartered in Denver and has nearly 600 employees in 24 offices worldwide.
R/GA Singapore, in partnership with DesignSingapore Council, has established an intensive, 3-day, Product & Service Design Innovation course for senior professionals seeking to identify and action growth opportunities for their business, fast.
Using the same data-driven insights and consumer-centric design principles R/GA applies in creating award-winning products and services for global brands, the course is intended to help facilitate more rapid transformation.
Product & Service Design Innovation is part of R/GA’s internal and external global professional education program, R/GA University. The course, being offered for the first time in APAC, is based on the company’s “connected design” framework, which blends multiple design disciplines into a fluid process, from creative ideation through to prototyping. Participants will receive tools to take away, the opportunity to work on a live brief for the National Design Centre (where the course will be run), plus expert guidance and feedback from R/GA practitioners Shashank Raval, Creative Director, Experience Design, and Calvin Soh, Regional Executive Director Growth. Places are limited and enrolments are now open. Further information is available here.
FOX Networks Group Asia announces that Andy Baek has been appointed to a new dual role as Head and Vice President of National Geographic Channels, effective immediately.
He continues his current position as FOX Network Group Asia’s Head and Vice President of Hollywood movie channels, looking after regional channel brands such as FOX Movies, FOX Action Movies, FOX Family Movies and Star Movies.
As Head and Vice President of National Geographic channels, Andy will be responsible for overseeing the channel team operations, including programming, production, acquisition and strategy.
He will continue to be based in Hong Kong, reporting directly to Keertan Adyanthaya, Executive Vice President, Content & Communications, FOX Networks Group Asia.
Andy’s tenure with FOX Networks Group Asia spans more than a decade. Starting as a Channel Manager and launching FOX and FX Korea in 2007/08, he became Head of Hollywood entertainment channels in 2010 before moving into the role of Vice President of Hollywood entertainment channels in 2013. Under his leadership, FOX has become the #1 general entertainment brand in Southeast Asia and FOX Movies has been outperforming HBO as the #1 Hollywood movie channel since 2017.