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- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Wednesday, 06 March 2019 15:25
Jeff Bullas, who has been named by Forbes one of the world's top social marketing talents, has published a helpful article for all those who want to find out how social technologies add value to their daily life.
- Written by Augustine
- Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
- Thursday, 28 March 2019 13:33
Supposedly, Google started the trend of using Artificial Intelligence (AI) in search a few years ago, using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI with a focus on process automation and personalized search results. Marketing dazzling AI pullulates ...
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Thursday, 28 February 2019 14:06
Last year has been a turbulent year for social media in many ways. To protect their privacy, Penny Wilson, CMO at Hootsuite explained, many social media users now use more often closed channels such as Facebook Messenger, WhatsApp and WeChat. This gives companies the opportunity to build a new kind ...
- Written by Augustine
- Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
- Thursday, 28 March 2019 13:25
Search Engine Optimization (SEO) and Search Engine Advertising (SEA) mean more than just keyword analysis and should be an essential part of any online marketing strategy today. Simply because skillful SEO and deliberate SEA makes websites more productive for the sales of products. Considering certa ...
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Thursday, 28 February 2019 13:52
Zendesk, Inc. released The Zendesk Customer Experience Trends Report 2019, showing that companies of all sizes across industries and geographies lack the capabilities needed to keep up with ever-increasing customer expectations.
- Written by Augustine
- Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
- Thursday, 28 March 2019 13:14
Asking which industries are going to be most impacted by Artificial Intelligence (AI) in the coming years and decades, is much like asking someone in the 80s which industries are going to be most impacted by computer chips and computer software. In 1980s, it was possible to see that computers were g ...
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Thursday, 28 February 2019 13:40
Looking at the Swiss full-service digital agency Namics’ predictions, we feel that we are on the right track with many of the trends we forecasted to gain momentum in 2019, including the following:
- Written by Augustine
- Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
- Thursday, 21 March 2019 14:30
Progressive Web Apps (PWAs) allow to send push notifications or provide offline access to an app's content, just like native apps do. But unlike native apps, content in PWAs is accessible to search engines, so that the same online marketing strategies could be used for PWAs just like for traditional ...
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Thursday, 21 February 2019 15:13
Many 16 to 23-year-olds don’t seem to be driven to stand out as a personality from the masses in the context of their social media appearances. On the contrary, the so-called "Generation Z" seems to be surprisingly homogeneous: as far as aesthetics and poses are concerned, they are more likely ...
- Written by Augustine
- Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
- Thursday, 21 March 2019 14:22
A recent Qualtrics study of data privacy professionals found that 65% of all organizations use multiple survey tools and 45% of these organizations don't even know how many survey accounts exist within the organization. This fragmentation leads to data silos, security and compliance risks and disjoi ...
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Thursday, 21 February 2019 15:04
2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it's a great place to find out what's happening with KPop and to talk about it with KPop fans around the world. The top 20 countries that tweeted the most about KPop in ...
- Written by Augustine
- Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
- Thursday, 21 March 2019 13:03
Tata Communications Transformation Services (TCTS), a partner of choice for the world’s leading Communication Service Providers (CSPs), and Zeetta Networks, a leading network slicing and splicing company, announced a global partnership agreement to facilitate early adoption of technologies lik ...
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Thursday, 21 February 2019 14:21
Social media stars, so-called influencers, show us how easy it is to create content and distribute it through social media today. With hundreds of thousands or even millions of followers, these people have a larger community than most newspaper publishers. Therefore, it is understandable that the ad ...
- Written by Augustine
- Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
- Thursday, 14 March 2019 14:04
The fact of having the World Wide Web around for 30 years now - and Google for 20 years - deserves taking a closer look at the future of search engine advertising.For dealers, the product search and displaying shopping ads for performance purposes are particularly lucrative, but good for image manag ...
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Thursday, 14 February 2019 12:53
The immense reach, the widely propagated ease of ad booking, and the ability to accurately define target audiences are just a few of the factors that persuade many advertisers to bet their marketing budgets on social media.The problem with this is that big names, such as Facebook and Google, are qui ...
- Written by Augustine
- Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
- Thursday, 14 March 2019 13:24
6 expert tips on how dealers are getting heard by GoogleAlthough Google Voice Search is still in its infancy, it is no longer a dream of the future. Experts predict that in a few years, voice-based search will have revolutionized online user behavior. But, because there are still only a few dealers ...
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Thursday, 14 February 2019 12:41
Some social media key performance indicators (KPIs) only relate to individual social media platforms while others have overall significance. Therefore, as with almost any social media target, the question arises how marketers can measure success - or failure.
- Written by Augustine
- Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
- Thursday, 14 March 2019 13:17
Thirty years ago, the physicist Tim Berners-Lee proposed a network of computers for the nuclear research institute CERN, thus laying the foundation for the World Wide Web (WWW). Today, after 30 years, he warns in a letter against data abuse, disinformation, hate speech and censorship, calling on the ...
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Thursday, 14 February 2019 11:40
The terms influencer marketing and influencer relations, as well as their opportunities for corporate communication, have been discussed for around ten years now. Essentially, it is about how opinion building works for stakeholders, especially customers or other reference groups, and what levels bey ...
- Written by Augustine
- Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
- Friday, 08 March 2019 18:31
As the number of financially independent women around the world increases, so, too, is their optimism about the future, along with their focus on health and wellness, according to new gender-focused analysis undertaken by global measurement company, Nielsen.
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Friday, 08 February 2019 15:22
Hootsuite, the leader in social media management, released in collaboration with We Are Social, the eighth annual report, Digital 2019, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and th ...
- Written by Augustine
- Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
- Friday, 08 March 2019 13:42
Qualtrics, a leader in experience management, announced a series of innovations that will continue to dramatically accelerate the customer experience (CX) industry with a fundamentally different approach: with Qualtrics Customer Experience™, now known as Qualtrics CustomerXM™, brands can ...
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Friday, 08 February 2019 14:18
Fifteen years after being founded in Mark Zuckerberg's college room, Facebook has become a world power with unprecedented opportunities to reach out to its users in a targeted manner - be it advertising or opinion-making.
- Written by Augustine
- Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
- Thursday, 07 March 2019 15:00
The spread of language assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces. In fact, now it is expected now, according to forecasts by market research firm ComScore, which also finds that at the latest by 2020 around 50% of search queries will b ...
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Friday, 08 February 2019 13:30
Although the death of Snapchat has been predicted many times by now, in fact right after its listing at the stock exchange where is was considered overvalued, the company proves us once again wrong and shows that there is life in the old dog yet.
- Written by Augustine
- Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
- Thursday, 07 March 2019 14:55
In terms of search engine advertising (SEA), Google already offers many features that include automation and machine learning, and the potentials of AI are stunning. But how much is AI really changing marketing and does it make human marketers obsolete?
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Friday, 08 February 2019 13:13
From a consumer perspective, companies have what it takes to save social media from the crisis of confidence. They see companies in a position to leverage their influence by compulsory heckling with the big social media platforms.
- Written by Augustine
- Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
- Thursday, 07 March 2019 12:33
AdAsia Holdings, an end-to-end advertising solutions provider and part of AnyMind Group, just rebranded the company’s current solution for online publishers to AdAsia360 and released the first wave of new features that look to turn the platform into an all-encompassing assistant to publishers.
- Written by Augustine
- Category: February 2019 - Appointments & Announcements
- Friday, 08 February 2019 13:03
RTB House is opening a new division - Creatives Lab. The unit will develop solutions to offer clients a wider range of better performing dynamic banners for both display and video, which will also be better suited to clients' branding needs.RTB House is constantly working o ...
- Written by Augustine
- Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
- Thursday, 07 March 2019 12:22
2019 promises to deliver incredible new developments in the way designers approach customer experience. Improvements in personalization and artificial intelligence (AI) are enabling independent designers and marketing professionals alike to create experiences that truly delight their customers.
