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- Asian e-Marketing
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Thursday, 08 August 2019 13:18
According to preliminary figures in the IDC Quarterly Mobile Phone Tracker, smartphone shipments in China stood at 98 million units in the second quarter of 2019, down 6% from the same period last year. The industry outlook, however, turns out to be much better than expected, not only because the fo ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 12 September 2019 12:56
Maximizing the advertising impact with innovative campaigns to stand out from the competition with the least possible cost is the goal of every advertiser, isn’t it? However, the measurement of the effectiveness of digital media activities, in spite of all high-tech tools in the market, still ...
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Thursday, 08 August 2019 12:40
With the rise of nonhuman intermediaries ― recommendation engines, voice-powered search, smart-home devices, autonomous purchasing programs and other artificial intelligence-powered systems, machines are now empowering consumers with new levels of intelligence. These algorithms have begun playing ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 12 September 2019 12:52
Socialbakers announced ithe enhancment of its marketing solutions by including paid social media oversight and control across multiple ad accounts into Socialbakers Paid Analytics.As brands are shifting more budget to social media advertising, it becomes paramount that the budget owners gain a clear ...
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Friday, 02 August 2019 12:49
There is currently no avoiding of one hot topic in e-commerce, namely Progressive Web Apps (PWAs). But what are PWAs?Technically speaking, PWAs are not even apps, they're web applications that combine the power of traditional web pages with the functionality of native apps. You must awake to the fac ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 12 September 2019 12:25
Zendesk’s vision to connect customer conversations across web, mobile, and messaging comes to life with WhatsApp for Zendesk, now available across Asia Pacific (APAC). The WhatsApp Business API connector will allow businesses to quickly and easily reach and respond to their customers using Wha ...
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Friday, 02 August 2019 12:41
The discussion about the optimal advertising space is becoming more and more intense. One thing is certain: one-sided relationships between advertisers and publishers are no longer sustainable - full transparency, quality and efficiency are the norm.
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 05 September 2019 15:15
Marketing is highly digital nowadays and has its hands full with data and measurable target group reactions. The challenge the industry faces, however, is to channel the flood of data, to filter out the essentials, and to draw the right conclusions from them. That’s why systems and algorithms ...
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Friday, 02 August 2019 12:35
For some time already, programmatic is seen as a savior of online marketing, which is why we decided to highlight the opportunities and limitations of programmatic display in an article. In particular because many marketing executives still do not seem to understand clearly what programmatic adverti ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 05 September 2019 15:05
Anyone who wants to succeed in a market is well advised to think about differentiation and to deliver quick-witted arguments in the form of special skills. This requires identifying the digital challenges of the future as soon as possible in order to be able to respond to the problems of potential c ...
- Written by Augustine
- Category: August 2019 - Appointments & Announcements
- Friday, 02 August 2019 12:28
LivePerson the NASDAQ listed tech company that invented live chat in 2008, officially announced its new office in Singapore that will serve as a central hub for the Southeast Asia region.LivePerson’s expansion into the Southeast Asia region will see the company furthe ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 05 September 2019 14:55
Grabyo, a leading cloud-based video production, editing and distribution platform, just announced its latest updates to Grabyo Producer, its live cloud-production platform, with the addition of frame-accurate video switching and remote camera synchronization. Grabyo’s cloud-based live video pr ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 26 September 2019 14:26
While artificial intelligence (AI) is one of the top technologies that will change the Singaporean business landscape in the next three years, most organizations in Singapore are still fearful of AI. Are we really talking about Singapore, which comes in third in the World Economic Forum’s list ...
- Written by Augustine
- Category: September 2019 - Appointments & Announcements
- Thursday, 05 September 2019 14:34
Liquid Omnicommerce, an independent and pioneering end-to-end retail consultancy, has strengthened its management team with the appointment of Richard Nicoll as its new Chief Commerce Officer and Managing Director.Richard joins Liquid from Publicis Communications in Asia, where he ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 26 September 2019 14:16
Online advertising and onsite optimization, but even individual channels such as SEO, SEA, display and social media are considered and evaluated too often separately: although a holistic implementation can often be realized with existing tools - even without large, expensive and inflexible fully int ...
- Written by Augustine
- Category: October 2019 - Micro-moments & Customer Journey
- Friday, 01 November 2019 14:07
Companies increasingly focus on automation in customer service and after-sales, meaning that past actions by users can be machine-evaluated in order to derive probabilities for future actions, since they must be resource-saving and, above all, can no longer process the huge amount of service request ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 26 September 2019 13:20
The digitalization trend in marketing has made brand management more complex: it is faster, more transparent and less predictable and controllable due to the momentum of social networks. Digital transformation is lived reality by now, making agility and adaptability generally the top criteria for br ...
- Written by Augustine
- Category: October 2019 - Micro-moments & Customer Journey
- Friday, 01 November 2019 13:55
Porsche is intensifying its collaboration with Israeli technology company Tactile Mobility. The company is one of the leading suppliers of “tactile data” and is based in Haifa, Israel.
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 26 September 2019 12:43
CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, announced the launch of cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities on the CastingAsia platform, in a bid to provide a way for marketers to better address the impact that influencer mar ...
- Written by Augustine
- Category: October 2019 - Micro-moments & Customer Journey
- Friday, 01 November 2019 13:46
After more than two years in development, PUBLIQ’s new publishing platform is now live and fully operational. Anyone can open an account free of charge and start earning income from their creations within minutes. Content creators around the world can publish text, music or video and see payme ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 26 September 2019 12:38
The principal challenge of today’s marketers is the evaluation of their cross-media campaigns as holistically as possible. Because only with the knowledge about the actual effect of individual channels and advertising on the decision-making process of the consumers can the budget be optimally ...
- Written by Augustine
- Category: October 2019 - Micro-moments & Customer Journey
- Friday, 01 November 2019 13:39
A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer's experience with your brand from original engagement to a hopefully long-term relationship. Unfortunately, once you get into the details, customer journeys ca ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 19 September 2019 11:25
Citi Malaysia and Malaysia Digital Economy Corporation (MDEC) recently co-hosted a forum on ASEAN growth and why data has proven to be the accelerator of enhanced business growth and competitiveness as business enterprises increasingly embrace digital transformation strategies for sustainable future ...
- Written by Augustine
- Category: October 2019 - Micro-moments & Customer Journey
- Friday, 25 October 2019 12:56
Wi-Fi is the critical foundation of the Connected Home but also a common source of customer frustration. This is an issue that service providers need to tackle head on if they are to grow revenues, reduce churn and prepare themselves for enormous opportunities that lie ahead.
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 19 September 2019 11:10
Worldwide almost one-third of digital media budgets are programmatically invested. While these numbers may sound promising, let me ask you: “How do you really know if your programmatic ad campaign is successful?” Yes, the answer is “with attribution models”, that show you on ...
- Written by Augustine
- Category: October 2019 - Micro-moments & Customer Journey
- Friday, 25 October 2019 12:38
Building a successful business presents a multitude of challenges for companies today. While technology advancements have made it easier than ever to start a business, it has also become more complex to sustain growth. Companies in the early stages often find themselves in a more crowded and competi ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 19 September 2019 11:06
Measuring and optimization are the nuts and bolts in digital marketing since precision and deep understanding of how to compare and synchronize different data sources are key to the quality of the results and the success of campaigns. If marketers work consistently on a data-driven basis and align a ...
- Written by Augustine
- Category: October 2019 - Micro-moments & Customer Journey
- Wednesday, 23 October 2019 13:31
Xandr, AT&T’s advertising and analytics company, and iflix, Southeast Asia’s leading entertainment service, announced that iflix’s brand solutions business, iflix Advertising, will adopt Xandr Monetize, Xandr’s strategic selling platform. As a result of the agreement, adv ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 12 September 2019 13:53
Today, every customer is leaving behind vast amounts of data while shopping online, providing marketers with numerous indications of their personality, their preferences and their purchase intentions. Each point of contact with an individual customer can be tracked across channels and evaluated acco ...
- Written by Augustine
- Category: October 2019 - Micro-moments & Customer Journey
- Friday, 18 October 2019 12:48
The proportion of digital contact points, significant for the success of your own business model, is growing. As a result, the online customer journey has become an integral part of the customer intelligence strategy today. In addition to the online advertising contacts that take place along the ent ...
