- You are here:
-
Home
-
Asian e-Marketing
-
Latest Articles
- Asian e-Marketing
- Written by Augustine
- Category: February 2020 - Automation & AI: accelerator in digital marketing
- Thursday, 27 February 2020 14:18
It should have become clear by now, that AI technology has the potential both to create opportunity and to drive significant disruption, since it is a foundational catalyst for advanced process automation and human augmentation and engagement.
- Written by Augustine
- Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
- Friday, 27 March 2020 13:23
HP and its media agency, PHD, have partnered with VICE and The Economist to produce a content series entitled ‘Future X’, exploring the trends shaping the workforce and work styles of the future.
- Written by Augustine
- Category: February 2020 - Automation & AI: accelerator in digital marketing
- Thursday, 27 February 2020 13:40
Artificial Intelligence (AI) is already blurring traditional industry boundaries, threatening legacy companies and giving agile new entrants the chance to make an impact fast. Clearly, AI has the power to disrupt any industry. Hence, to be successful on your AI journey, think about your AI projects ...
- Written by Augustine
- Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
- Friday, 27 March 2020 13:07
In her book Touch.Point.Sieg. Kommunikation in Zeiten der digitalen Transformation, Anne M. Schüller identifies the 50 best content marketing formats that can be quite helpful to figure out what works best for your business.“The more complex the performance of a company, the more conten ...
- Written by Augustine
- Category: February 2020 - Automation & AI: accelerator in digital marketing
- Thursday, 27 February 2020 13:10
IDC Financial Insights continues its series of reports on automation and artificial intelligence (AI) in financial services in IDC Perspective: Six Capabilities from Leading RPA Service Providers That Advance Financial Services Institutions Toward Intelligent Automation. The report looks at robotic ...
- Written by Augustine
- Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
- Friday, 27 March 2020 12:49
New functionality for its open and flexible CRM platform Zendesk Sunshine have been launched earlier this month that lets companies connect and understand all their customer data. These capabilities built on Amazon Web Services (AWS) help companies boost agent productivity and personalize customer e ...
- Written by Augustine
- Category: February 2020 - Automation & AI: accelerator in digital marketing
- Thursday, 20 February 2020 13:00
Retail has undoubtedly recognized the great potential of artificial intelligence (AI), but targeted investments are still required to introduce AI-controlled solutions. This is the result of the study AI in Store by EHI and Microsoft.
- Written by Augustine
- Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
- Friday, 27 March 2020 12:40
The Content Marketing Institute showed in a study in 2018 that 91% of all marketing experts who work in the B2B area use content marketing to reach their prospects and customers. However, while the number of those who conduct content marketing is high, the number of those who pursue a strategic appr ...
- Written by Augustine
- Category: February 2020 - Automation & AI: accelerator in digital marketing
- Thursday, 20 February 2020 12:50
The success of a brand depends on the effectiveness of its brand assets - be it an Instagram story, a banner, a TV spot or packaging. The challenge: individualization and the large number of channels and formats lead to a constantly growing number of assets and makes it necessary to develop them qui ...
- Written by Augustine
- Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
- Friday, 27 March 2020 12:26
A breakthrough in the development of quantum-enhanced optical systems could pave the way for advances in encryption, communication and measurement, scientists say.In a new paper published in the journal Science Advances, a group of researchers, led by Matteo Clerici at the University of Glasgow&rsqu ...
- Written by Augustine
- Category: February 2020 - Automation & AI: accelerator in digital marketing
- Thursday, 20 February 2020 12:45
Artificial intelligence (AI) trained in language processing is getting better and better at analyzing patterns in texts and creating corresponding messages. Just last year new, particularly powerful AI models for speech such as GPT-2 from Open or Megatron from Nvidia appeared. These and similar text ...
- Written by Augustine
- Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
- Thursday, 19 March 2020 15:19
Criteo just announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic.Previously in beta testing with over 750 clients, Criteo’s Traffic Generation solution enables market ...
- Written by Augustine
- Category: February 2020 - Automation & AI: accelerator in digital marketing
- Thursday, 13 February 2020 14:26
Besides product and brand image, customer service has as well a significant impact on a company's reputation. That’s why the customer service department plays a central role in every customer-oriented company and bears great responsibility for creating satisfied and loyal customers.
- Written by Augustine
- Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
- Thursday, 19 March 2020 15:07
Numerous studies prove the enormous importance of a personalized, digital customer dialogue at all touchpoints in the respective national language.
- Written by Augustine
- Category: February 2020 - Automation & AI: accelerator in digital marketing
- Thursday, 13 February 2020 13:54
Since most consumers want to be recognized as individuals today, who generally expect personalization in marketing campaigns, Artificial Intelligence (AI) gets amazingly to work amazingly by ensuring the delivery of an effective brand experience.
- Written by Augustine
- Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
- Thursday, 19 March 2020 14:16
Google’s new feature translates and transcribes audio in real timeGoogle Translate just launched ‘Transcribe’, a new feature that gives people the ability to translate and transcribe audio in real time.
- Written by Augustine
- Category: February 2020 - Automation & AI: accelerator in digital marketing
- Thursday, 13 February 2020 13:04
PR Krishnan, Executive Vice President & Global Head EIA & AI, Tata Consultancy Services (TCS), believes that “ethical AI will be one of the potential reasons that drive business revenue in the near future, which is why he encourages embedding ethical AI to become an AI-Ready Enterprise ...
- Written by Augustine
- Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
- Thursday, 19 March 2020 13:50
OneDash just announced the launch of a groundbreaking chat-to-checkout service. The Singapore-based technology company provides digital solutions using Artificial Intelligence to help brands interact better with their customers. Its new messaging platform allows online shoppers to perform direct, in ...
- Written by Augustine
- Category: February 2020 - Automation & AI: accelerator in digital marketing
- Friday, 07 February 2020 15:18
As you probably expected, artificial intelligence (AI) will again be one of the top IT topics in 2020 and the areas of empathy and improvement of the brand experience will continue to keep companies busy this year.
- Written by Augustine
- Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
- Thursday, 19 March 2020 13:07
Microsoft just announced that over one billion people have chosen Windows 10 across 200 countries resulting in more than one billion active Windows 10 devices. Since its release in 2015, every new build of Windows 10 has seen customer satisfaction improve through fixes, new capabilities and experien ...
- Written by Augustine
- Category: February 2020 - Automation & AI: accelerator in digital marketing
- Friday, 07 February 2020 13:54
In ever shorter intervals, digitization brings new trends to light that overwhelms us humans both at work and at home. IT businesses and media companies bombard us with phrases like Industry 4.0, Internet of Things (IoT), Smart Homes, Autonomous Driving, Artificial Intelligence (AI) – well-kno ...
- Written by Augustine
- Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
- Thursday, 19 March 2020 12:45
Data is an important part of decision-making for pricing, but what happens when the data can’t be trusted?If the data is generated strategically by buyers, it could lead to bad pricing decisions by sellers.
- Written by Augustine
- Category: February 2020 - Automation & AI: accelerator in digital marketing
- Friday, 07 February 2020 13:45
Google just presented Meena, an end-to-end, neural conversational model that learns to respond sensibly to a given conversational context. Meena can conduct conversations that are more sensible and specific than existing state-of-the-art chatbots, according to Google’s blog post. Such improvem ...
- Written by Augustine
- Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
- Thursday, 12 March 2020 13:43
According to key finding of Adobe’s Digital Trends 2020 report, two in five (40%) businesses leading in customer experience (CX) significantly exceeded their 2019 business goals, compared to 13% of businesses not leading in the space.
- Written by Augustine
- Category: February 2020 - Automation & AI: accelerator in digital marketing
- Friday, 07 February 2020 13:11
According to the recent study from Juniper Research, AI Strategies for Network Operators: Key Use Cases & Monetization Models 2020-2024, total operator spend on AI solutions will exceed $15 billion by 2024, rising from $3 billion in 2020.
- Written by Augustine
- Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
- Thursday, 12 March 2020 13:38
Zendesk Singapore, the APAC headquarters for the global service-first CRM company based in San Francisco, has played a pivotal role in the global development of new features of the expanded Support Suite that enables companies to take a conversational approach to customer experience regardless of ch ...
- Written by Augustine
- Category: February 2020 - Automation & AI: accelerator in digital marketing
- Friday, 07 February 2020 13:01
SQREEM Technologies, an award-winning Singapore-based AI company, and Rakuten Inc., a global leader in internet services that empower individuals, communities, businesses and society, announced the launch of a jointly established company - Rakuten SQREEM, Inc.
- Written by Augustine
- Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
- Thursday, 12 March 2020 13:25
How brands can create relevant and authentic content in no timeBrands can - and must - get in touch with their target groups through a wide variety of channels. In addition to the traditional advertising and communication options, marketing managers need constantly new, relevant content for social m ...
- Written by Augustine
- Category: February 2020 - Appointments & Announcements
- Friday, 07 February 2020 12:50
CITIC Telecom International CPC Limited, a wholly owned subsidiary of CITIC Telecom International Holdings Limited , is pleased to announce the appointment of Mr. Frank Cai (Dawei CAI) to be the Vice Chairman of CITIC Telecom CPC effective 28th February.
- Written by Augustine
- Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
- Friday, 06 March 2020 13:46
NTT Ltd. revealed the findings of its annual Global Customer Experience Benchmarking Report titled “The Connected Customer: Delivering an effortless experience”, according to which only 12% of Asia Pacific organizations are delivering a fully functioning experience, yet more than half (6 ...
