Wednesday May 15th

How can brands continue to keep customers clicking
Away from the real-world or parallel to it, technology has been shaping a massive virtual environment around us. One such significant virtual reality is online shopping, where technology has enabled us to purchase everything from groceries to automobiles from the comfort of our homes.
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Criteria that amount to a good explanatory video
Fifteen years ago, on April 23, 2005, the first video, only 18 seconds long, was uploaded to YouTube. Two years later, the first explanatory videos were published, and today a billion explanatory videos are watched worldwide every day on YouTube alone. No wonder that videos are by now responsible fo ...
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Responsible Cyber gears up for growth with new acquisition
Responsible Cyber, a Singaporean cybersecurity startup that manages software security for small and medium businesses, has acquired Secucial, a startup building a digital identity wallet. The acquisition values Responsible Cyber at S$7 million.
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Bluefish444 announces video I/O compatibility with Aximmetry’s virtual studio software
Bluefish444, manufacturer of the professional video industry’s highest-quality uncompressed 4K SDI, ASI, Video Over IP & HDMI I/O cards and mini converters, has announced SDI I/O support for real time 3D graphics and virtual studio software from Aximmetry for the KRONOS K8 and Epoch range ...
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NLP and conversational analytics focus on customers' needs, perspectives, and behavior
As a result of digitization, companies from all industries have more data than ever at their disposal: about their customers' needs, perspectives, and behaviors. The challenge is to use modern technologies such as Natural Language Processing (NLP) and conversational analytics, together with artifici ...
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The secret of good storytelling
What has recently been sold as an indispensable method of communicating effectively with customers, is actually the most natural way to share, entertain or convey knowledge. The talent for this is inherent in each of us. After all, we listen to stories throughout our lives and unconsciously absorb t ...
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Why AI-based conversational analytics is the future for first-party marketing data
As regulations like GDPR and CCPA put a stranglehold on the use of third-party consumer data sources, making sure you have access to actionable first-party data is more important than ever. While you probably have access to data like customer purchase history, website and other digital journey infor ...
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Being one step ahead thanks to 5G technology
Often, high-quality live streams only run reliably in wired networks and providers and consumers can only dream of a smooth live transmission on mobile devices. Limitations and price concerns often lead to disappointments. The more excited companies should be about the early introduction of area-wid ...
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New research reveals the top drivers of brand trust in Singapore following COVID-19
As Singaporean businesses continue to navigate restrictions caused by the circuit breaker measures, new research released today from Qualtrics outlines the biggest drivers of brand trust in this new normal, and how consumers want to be engaged with. Findings from the study provide a framework helpin ...
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How the video industry supports Asian economies during COVID-19
As the COVID-19 pandemic continues to rage around the world, affecting lives and economies everywhere, members of the Asia Video Industry Association (AVIA) have stepped up to help where they can. The trade association for the video industry and ecosystem in Asia Pacific serves to make the video ind ...
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Focus on security and governance issues potentially hiding the opportunities offered
Information is – and always has been - the lifeblood of organizations and the foundation for critical decision-making, but it is more important than ever in today’s business environment.The challenge companies are facing is that information is still commonly stored in various systems inc ...
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Stand out from the crowd with visual storytelling
Only a few seconds decide whether a consumer reads a message or clicks it away immediately. Images help to make consumers perceive content in the first place as our brain processes visual information 60,000 times faster than pure text. It is proven that three days after people have read information, ...
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AnyMind Group aims to connect individuals and businesses with factories across Asia
AnyMind Group announced the launch of AnyFactory, a cloud manufacturing platform that connects individuals and businesses with factories across Asia.
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AnyMind Group to cover startup cost for influencers to create their own branded merchandise
AnyMind Group announced that it will cover the startup cost for social media influencers to create their own branded merchandise, besides providing further details of its direct-to-consumer business line, AnyMind D2C for Influencers.
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From data to processes to customer experience
A company that could read the minds of its customers would have ensured its business success forever, but the considerable challenges that companies face in the digital age show that this isn’t easy to achieve. Not only do the demands of customers constantly change, providers can’t adapt ...
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How storytelling works best
People love to share their stories with other people - especially when they are emotionally touched – and it is called social sharing in the language of the web. Besides the fact of sharing, it also serves to organize feelings: negative feelings can be mitigated by talking about them and that ...
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Natural Language Processing & Conversational Analytics
All kind of industries generate and collect an unimaginable quantity of data nowadays. According to an IDC report, the amount of data will grow globally from 33 zettabytes (33 trillion gigabytes) in 2018 to 175 zettabytes in 2025. Unfortunately, even large companies with huge budgets and big teams a ...
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Qualtrics announced new collection of innovative capabilities across CoreXM™
Whilst the global pandemic has influenced new ways of work in Singapore, as well as contributed to the changing dynamics in customer experience, it has also set the stage for customers’ and employees’ future expectations in the new normal setting, post Covid-19. Qualtrics CoreXM updates ...
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Optimus solution integrated with RAG's Wangiri fraud intelligence exchange
Neural Technologies, a long-established sponsor of the Risk & Assurance Group, and a leading international provider of revenue protection, digital transformation and data analytic solutions to the telecommunications industry, has integrated its Optimus Fraud Management System (FMS) with the bloc ...
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The state of video marketing 2020
According to wyzowl’sVideo Marketing Statistics 2020, 85% of businesses are using video as a marketing tool and 92% of marketers consider videos as an important part of their marketing strategy.
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JioMart and Whatsapp partnership to change the face of mom-and-pop retail stores in India
After entering into a massive US$5.7bn deal with Facebook, Reliance Industries has begun piloting its new commerce venture JioMart on WhatsApp.JioMart has the advantage of its own Jio telecom user base and the massive reach of the Facebook-owned WhatsApp platform to transform the Indian retail lands ...
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TikTok: short video campaigns prosper among the young
Until 2018, TikTok was known as Musical.ly, a Chinese video portal for lip synchronization of music videos. With TikTok, users can watch, record, and edit videos from 12 seconds to 5 minutes. Special effects or filters can also be added, which should make the clip stand out from the others.
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Appointments & Announcements
    Digital specialist agency AnalogFolk has appointed Tatjana Kudinova as UX Director for Asia, whose responsibilities include building on the agency’s existing research and intelligence, strategy and user experience design.Kudinova has previously held UX lead roles at Accenture ...
LinkedIn’s virtual events solution
Making new connections and contacts face-to-face got more challenging in times of COVID-19, but the current situation at least made us aware of new opportunities that exist in the digital space: technology that helps us reaching out to others virtually, without the barriers of capacity, time or dist ...
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Surge in streaming during COVID-19 circuit breaker as Singaporeans turn to online video for communication, news, entertainment, exercise and more
The COVID-19 pandemic is impacting lives across the globe, forcing people to change how they work, learn, stay informed, exercise, connect with one another and access entertainment options. Streaming is at the forefront of this new normal with Singaporeans now engaging with online video for an avera ...
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Brands can tap new AR formats and features to engage a growing online audience as we transition to a 3D world
Verizon Media announced the launch of new augmented reality (AR) experiences in Southeast Asia (SEA) with innovative formats, features, and apps that will give brands the power to engage with consumers in 3D. The launch is part of Verizon’s growing work on tomorrow’s technologies such as ...
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WaterBear Network - the first interactive video-on-demand platform dedicated to our planet
WaterBear Network is a free interactive video-on-demand platform that allows viewers to watch high quality content, interact with hundreds of purpose-driven organisations, and take action instantly, giving everyone, wherever they are, the tools to support the issues they feel inspired by.
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Appointments & Announcements
    Snap Inc. announced that it has hired its first employee in Singapore underlining its commitment to Southeast Asia.Anubhav Nayyar will be part of the International Markets team, led by its Managing Director, Nana Murugesan.
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Storytelling is booming in difficult times
Storytelling isn’t a tool that fits all management situations in the company. Good communication is adapted to the situation and appeals to both sense and sensibility. It depends on the appropriate use of each individual communication measure. Effective leadership communication uses many forma ...
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Adobe reports APAC consumer sentiment remaining positive as brands adapt strategies to meet new business reality
Despite COVID-19 induced lockdown restrictions now being lifted in many parts of the world, the extended time spent confined to the home has had a significant impact on consumers’ shopping habits and their interactions with brands, according to research released by Adobe.
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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