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- Asian e-Marketing
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Friday, 26 July 2019 13:41
Internet usage is constantly changing, especially when it comes to which devices access the World Wide Web. The triumphant procession of the Internet initially started with stationary computers (desktop), emancipated itself by the market launch of smartphones in the direction of Responsive Web Desig ...
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Thursday, 29 August 2019 14:02
For businesses today, providing an engaging customer experience across all digital touchpoints is paramount to success. From a marketing perspective, it is crucial that content is distributed across all available devices that customers are likely to use, including websites for laptops, tablets and m ...
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Friday, 26 July 2019 13:18
Contrary to the traditional approach of starting with a desktop site and then adapting it to smaller screens, a “mobile-first” approach involves designing a desktop site starting with the mobile version, which is then adapted to larger screens. A mobile-first approach generally means bui ...
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Thursday, 29 August 2019 13:46
The market capitalization of the world's top 100 corporations has risen from $ 1.04 trillion (5%) to $ 21 trillion in one year. This is one of the core results of the Global Top 100 ranking by market capitalization, published by the accounting and consulting firm PricewaterhouseCoopers (PwC).
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Friday, 26 July 2019 13:04
Blis, a company specialized in understanding real, human behavior by analyzing vast quantities of mobile location data, provides businesses with information about what people actually do to help them improve consumer engagement and deliver measurable sales uplift. Its Smart Platform provides unmatch ...
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Thursday, 29 August 2019 13:33
Criteo just released findings showing that brand loyalty is up for grabs when it comes to Singaporean consumers. The company’s ‘Why We Buy’ survey revealed that 78% are willing to consider shopping from a new brand across all product categories. ‘Groceries’ (95.8%) and ...
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Friday, 19 July 2019 09:50
Criteo announced that its leading header bidding solution, Criteo Direct Bidder (CDB), is now compatible with Accelerated Mobile Pages (AMP), the web component framework developed by Google that has the mission to "provide a user-first format for web content".
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Thursday, 29 August 2019 13:25
Top tech companies who are active in China are set to attend a one-day conference in Beijing, which focusses on the use of Neural Machine Technology (NMT) in the globalization process of Chinese companies. The conference will take place on September 11th and is organized by One Hour Translation (OHT ...
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Wednesday, 17 July 2019 16:46
As content consumption on mobile continues to increase around the world, so has advertising spent on the medium. In fact, nearly a quarter of digital advertising budgets are allocated to mobile apps, according to a report conducted by Forrester Consulting on behalf of PubMatic.
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Thursday, 29 August 2019 13:05
The gaming and esports media company Ampverse just launched in Southeast Asia, represents leading talents that sit at the intersection of gaming and popular culture to create unique co-branded content solutions. The region is home to one of the most dynamic gaming ecosystems globally with a market ...
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Wednesday, 17 July 2019 16:39
Egrow, an all-in-one solution for data-based decision making to design, launch, develop and grow an Amazon Marketplace business and support the next generation of entrepreneurs, has just been launched. It has been created to work in two distinct ways, supporting both existing sellers and helping pro ...
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Thursday, 22 August 2019 12:46
Do you know just how much new data information we’re creating? According to IDC forecasts exponentially more and more, growing to 163 zettabytes by 2025. And not only does IDC predict the frantic growth of data generation, it estimates that one-fifth of all this data will be critical if not hy ...
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Thursday, 11 July 2019 14:56
Today, inbound marketing no longer means that the potential customer is calling immediately, rather that the prospective customer searches for information on the Internet first.
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Thursday, 22 August 2019 12:00
The discrepancy between what marketing could theoretically accomplish and the reality is huge. You do not have to be a marketing expert to know that. Especially for consumers, this gap is clearly noticeable: they (rightly) increasingly complain about annoying, intrusive or irrelevant advertising and ...
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Thursday, 11 July 2019 14:12
World Plus International announced the launch of W+ during a press event at Marina Bay Sands, Singapore last week. The innovative and truly digital magazine publishing platform is available from now on for iOS and Android devices worldwide.
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Wednesday, 21 August 2019 13:29
With Customer Data Platforms (CDPs), data scientists can link cross-channel customer data, helping entire companies - including marketers - achieve the comprehensive customer understanding needed to deliver relevant and engaging experiences.
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Thursday, 11 July 2019 13:54
Melissa, a leading provider of global contact data quality and identity verification solutions, announced Privacy Flag, a seamless new feature in its comprehensive Global Email Verification suite designed to verify email addresses and improve overall email deliverability.
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Thursday, 15 August 2019 13:19
According to a survey of the market research firm eMarketer, global spending for online advertising will reach nearly 427 billion US dollars in 2020. But how can advertisers use their media budget effectively and to the greatest success for their campaigns?
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Thursday, 04 July 2019 18:14
In our rapidly changing world, it takes a coordinated effort of the public and private sectors to identify new threats on the horizon and ensure both police and society are prepared to face them. At least, that has been the key message of INTERPOL World 2019, a global security and innovation confere ...
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Thursday, 15 August 2019 13:06
Providing content on the Internet free of charge is made possible by advertising. However, not targeted or obtrusive advertising endangers the proper functioning of this model. Rather, it favors the massive use of adblockers.
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Thursday, 04 July 2019 18:04
Short video clips manage to explain complex content in less than three minutes while entertaining at the same time. To no surprise, they are nowadays often replacing long and unmanageable texts that are usually not read to the end. Best is that they are applicable in almost any context: not only as ...
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Thursday, 15 August 2019 12:57
In the following is a list of the most important predictive analytics approaches that allow to forecast consumer behavior and customer needs which should be useful for your business planning as well as revenue and profit chances:
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Thursday, 04 July 2019 17:31
Criteo S.A. announces the launch of Criteo App Install, which now creates the most powerful independent full-stack mobile solution.
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Thursday, 15 August 2019 12:23
The Visible Light Communication (VLC) industry is growing at a rapid rate and is set to exceed ten billion devices by 2023, according to HomeGrid Forum President Dr Len Dauphinee, who laid out a roadmap of the future of VLC and its role alongside G.hn in promoting a secure wireless environment.
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Thursday, 04 July 2019 16:34
The idea of sitting down at the desk and powering up a PC to log-in to the Internet already seems a thing of the past nowadays, although Apple launched the first iPhone just 10 years ago, ushering in the age of the mobile Internet.
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Thursday, 08 August 2019 14:14
According to Dynamic Spectrum Alliance (DSA) President Martha Suárez, competitive access to spectrum resources will result in a thriving fixed and mobile marketplace that can deliver new, innovative services. During a TV White Space (TVWS) workshop in Buenos Aires, she highlighted that harnes ...
- Written by Augustine
- Category: July 2019 - Multichannel, Mobile & Video Marketing
- Thursday, 04 July 2019 13:25
When it comes to what makes a successful marketing campaign, today it is obviously the situation that determines the value, since the geographic location of the customer is decisive: consumers are used to having their taxi picking them up right where they are, they read online reviews for the best r ...
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Thursday, 08 August 2019 13:59
The leading Japanese network provider Internet Initiative Japan (IIJ) has launched an eSIM service for the mobile Internet. The AirOn+ platform from G+D Mobile Security is enabling eSIM management.G+D Mobile Security is a global mobile security technology company headquartered in Munich, Germany and ...
- Written by Augustine
- Category: July 2019 - Appointments & Announcements
- Thursday, 04 July 2019 16:05
Verizon Media launches state-of-the-art Yahoo studio in Singapore that brings tech-powered storytelling to next-gen SEA audience.
- Written by Augustine
- Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
- Thursday, 08 August 2019 13:52
AppsFlyer, a global leader in mobile attribution and marketing analytics, released its 2019 App Market Insights report which examines the Tet holiday season in Vietnam, providing marketers comprehensive insights to optimize their campaign strategies over the festive period. The report analyzed 200 m ...
