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- Written by Augustine
- Category: December 2018 - Customer Experience & Customer Journey
- Thursday, 06 December 2018 11:41
Vodafone just launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months.
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 10 January 2019 14:01
The way large online platforms, such as Google, Apple, Facebook, Amazon (GAFAs), restrict advertisers from using their data on the platforms is called “walled gardens”. In lieu thereof, around two-thirds of marketing executives complain that walled gardens do not provide enough informati ...
- Written by Augustine
- Category: December 2018 - Customer Experience & Customer Journey
- Thursday, 06 December 2018 11:27
When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and new kid on the block Twitter had just 6 million (336 million today). The world was without Instagram (more than 1 billion users today) as it wouldn’t exist for another two ye ...
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 10 January 2019 13:59
The Coalition for Better Ads announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers.
- Written by Augustine
- Category: December 2018 - Customer Experience & Customer Journey
- Tuesday, 04 December 2018 12:26
2018 was a huge year for social media, with many changes to navigate including privacy scandals, a new algorithm at Facebook, the impact of influencer marketing, and the rise of Instagram. Social media marketers found themselves having to aim for targets that were not only moving but morphing into n ...
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 10 January 2019 13:58
IDC unveiled its top 10 predictions to impact analytics and artificial intelligence initiatives of Asia Pacific excluding Japan (APEJ) organizations through 2023.
- Written by Augustine
- Category: December 2018 - Appointments & Announcements
- Tuesday, 04 December 2018 12:21
Socialbakers, the leading AI-powered social media marketing platform, announced an update to its platform that brings Socialbakers’ technology to Adobe Creative Cloud customers, enabling creative designers to be inspired by top-performing content from social media directly wi ...
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 10 January 2019 13:55
Fuji Xerox, a leader in document management solutions, just launched 14 new models of digital color multifunction devices: the ApeosPort-VII C / DocuCentre-VII C series.
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Friday, 01 February 2019 11:14
Cryptomining malware, also called cryptocurrency mining malware or simply cryptojacking, is a relatively new term that refers to software programs and malware components developed to take over a computer's resources and use them for cryptocurrency mining without a user's explicit permission. Unautho ...
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 10 January 2019 13:42
Mobile channels have become more compelling to the perpetrators of ad fraud, since mobile accounts for an increasing proportion of digital ad spend. But, while there are many strategies and solutions available to mitigate the impacts of ad fraud, separating the capabilities from the spin can be diff ...
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 31 January 2019 18:20
Navigating a business successfully through the ever-changing digital marketing world is a huge challenge for many decision makers, especially when resources are tight. Co-operations with experienced and competent digital partners are indispensable and the selection of the optimal service provider is ...
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 03 January 2019 14:43
WARC, the global authority on advertising and media effectiveness, released Marketer's Toolkit 2019, an annual report outlining companies’ priorities and the challenges brands are facing in the year ahead. The report is centred on a survey of more than 800 senior marketing and advertising prof ...
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 31 January 2019 18:01
Against a global backdrop of persistent social, economic and cultural change, Zeno Group’s new global study on “Barriers to Employee Engagement” looks closely at employees’ concerns about their workplace and how those issues, left unchecked, are standing in the way of effecti ...
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 03 January 2019 14:36
2018 was a significant year filled with events that marked a sign of changing times, Google unveils with its annual ‘Year in Search’ 2018 report. Through the exploration of the over one trillion search queries the company receives each year, the top trending topics could be identified, i ...
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 24 January 2019 14:44
Nearly all current research underpins a worrying trend, namely an increase in cyber-attacks, data leaks and data protection hacks. Not to mention that security breaches nowadays cause much more damage than just a few years ago due to more connectivity and a growing number of digital devices.
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 03 January 2019 14:13
Recently, the AI-powered social media marketing platform Socialbakers released its 2019 Social Media Trends Report for industry professionals and brands who want to work smarter in social media. The comprehensive report offers detailed information about the state of social media engagement and adver ...
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 24 January 2019 14:41
As you can imagine, the digital disruption in sales stirs up existential fears, even among long-established distributors, since intelligent sales support in the form of software, apps and artificial intelligence are often not in place. The traditional methods of conducting sales negotiations need a ...
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 03 January 2019 14:03
2019 will be the break through year of what has been predicted for years but hasn’t yet materialized to any significant extent: big brands, advertising agencies, retailers, and leading media will disappear into insignificance, creating space for new things and better solutions besides new soci ...
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 24 January 2019 13:11
Adobe just announced its acquisition of Allegorithmic, a leading 3D editing and authoring company that set standards in the gaming and entertainment industry.
- Written by Augustine
- Category: January 2019 - Appointments & Announcements
- Thursday, 03 January 2019 12:57
Alipay and Resorts World Sentosa (RWS) have deepened their strategic partnership to enhance the travel experience of Chinese visitors with the launch of a new RWS mini-program available on the Alipay mobile application platform – the first of its kind in Singapore. RWS is als ...
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 17 January 2019 14:17
We are surfing, chatting, posting and commenting virtually on a regular basis: in fact, the amount of time users spend daily on social networks like Facebook, Instagram and Co. is growing faster than the rest of online usage. Around 60% of people visit social media every day, one third of them even ...
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Thursday, 14 March 2019 13:51
SolarWinds, a leading provider of powerful and affordable IT management software, announced the availability of machine learning-enabled database anomaly detection and an automated management API in the latest version of Database Performance Analyzer (DPA). The company also introduced a broad refres ...
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 17 January 2019 14:00
Marketing has become ‘really’ digital in the last 20 years: we have email, search (SEO and SEA), social media and content marketing, affiliate marketing, influencer marketing and native advertising – all measurable, everything personal and individualized.
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Wednesday, 06 March 2019 17:05
Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s) in the context of e-comm ...
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 17 January 2019 13:07
RTB House, a global company that provides state-of-the-art retargeting for top brands worldwide, announced it will begin the alpha testing phase of its first MarTech innovations developed in its AI Marketing Lab, a new research division it launched in May with an initial annual investment of USD $5 ...
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Wednesday, 06 March 2019 16:58
Today, businesses must work harder than ever to protect personal information, since it gets more and more difficult to stay up-to-date on changes in IP law.
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 17 January 2019 12:53
Broadband Forum has launched a new project – Broadband Quality Experience Delivered (Broadband QED) – which will be led by Vodafone and Predictable Network Solutions (PNSol).
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Wednesday, 06 March 2019 16:22
The leading AI-powered social media marketing platform Socialbakers released a comprehensive report at the end of 2018 a comprehensive report that offers detailed information about the state of social media engagement and advertising, as well as emerging themes for the year ahead. The trend report d ...
- Written by Augustine
- Category: January 2019 - Digital Business Trends Predictions
- Thursday, 17 January 2019 12:44
The rising importance of voice technology, improvements to measurement, and the emergence of Amazon as an ad platform is driving growth and change in search marketing, concludes WARC, the global authority on advertising and media effectiveness, in its Marketer's Toolkit 2019.
- Written by Augustine
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Wednesday, 06 March 2019 16:06
Faced with diminishing returns from ransomware and cryptojacking, cyber criminals are doubling down on alternative methods, such as formjacking, to make money according to Symantec’s Internet Security Threat Report (ISTR), Volume 24.
