- You are here:
-
Home
-
Asian e-Marketing
-
Latest Articles
- Asian e-Marketing
- Written by Augustine
- Category: June 2018 - Mobile & Video Marketing
- Thursday, 21 June 2018 13:13
Videos are said to be strong traffic and engagement guarantors in online marketing, especially when used in social media, since posting live videos and short clips is explicitly encouraged and promoted by networks like Facebook where visual content gets a lot of attention.
- Written by Augustine
- Category: June 2018 - Appointments & Announcements
- Wednesday, 06 June 2018 13:27
The Kraft Heinz Company, one of the world’s largest food & beverage company, has appointed Karina Ong as its Chief Marketing Officer for the Asia Pacific region.Based in Singapore, she will lead the growth agenda for the brands and spearhead the long-term innovation pipeline for Kraft He ...
- Written by Augustine
- Category: June 2018 - Mobile & Video Marketing
- Thursday, 21 June 2018 12:25
Apparently, mobile optimization, the preparation of the corporate website for optimal display on smartphones and tablets, is deemed negligible by many marketing or sales decision makers - in the otherwise often very innovative, industrial companies.
- Written by Augustine
- Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
- Thursday, 26 July 2018 12:53
Accelerated Mobile Pages (AMP) first appeared to web users in February 2016, when Google began to show the AMP versions of webpages in mobile search results: AMP pages are published on the open web and can be displayed in most current browsers. When a standard webpage has an AMP counterpart, a link ...
- Written by Augustine
- Category: June 2018 - Mobile & Video Marketing
- Wednesday, 20 June 2018 18:04
By 2025, the number of global mobile internet users is predicted to expand by more than 50%, making it crucial to understand and meet the specific needs of this massive wave of new mobile users, Yahoo Mail said in one of its recent press releases when introducing its new mobile web experienc ...
- Written by Augustine
- Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
- Thursday, 26 July 2018 12:29
The days when websites were optimized for search engines only and flooded with keywords are long gone. The focus is now on the user and his individual needs and experiences, but the need for a target group-oriented approach is still challenging for many marketers.
- Written by Augustine
- Category: June 2018 - Mobile & Video Marketing
- Wednesday, 20 June 2018 17:48
According to a survey published by Reuters Plus, executives think platforms should do more to combat fake news. Of the 1,587 global executives surveyed, 87% think Google and Facebook should do more to control fake news, while 81% believe that Google and Facebook should be held accountable for conten ...
- Written by Augustine
- Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
- Thursday, 19 July 2018 14:02
Supposedly, Google started the trend of using Artificial Intelligence (AI) in 2015 using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI to make their life a lot easier, with a focus on process automation and personalized search results. Marketing dazzling A ...
- Written by Augustine
- Category: June 2018 - Mobile & Video Marketing
- Wednesday, 20 June 2018 17:34
What is it about the Survivor TV series which still has us riveted, 18 years and 36 seasons later? It’s the “same scenario, different palm trees” time and time again, but what’s the secret sauce that has its ranking furiously rising to the top? In a word: it’s real. Her ...
- Written by Augustine
- Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
- Thursday, 19 July 2018 12:48
Today, an individual and personal customer approach is essential, hence, Search Engine Advertising (SEA) started to influence its success with targeted and locally controlled customer communication. With fine-tuned local search ads, every customer response gains in importance, with advertised produc ...
- Written by Augustine
- Category: June 2018 - Mobile & Video Marketing
- Wednesday, 20 June 2018 17:23
AppNexus just announced a partnership with the cybersecurity company White Ops to shut down the flow of advertising dollars to cybercriminals. AppNexus adopts White Ops’ technology layer to power pre-bid fraud prevention across the AppNexus Marketplace and extend its in-house Inventory Quality ...
- Written by Augustine
- Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
- Thursday, 19 July 2018 12:17
EU regulators just sentenced Google to pay a record-breaking €4.3 billion ($5 billion) fine for Android antitrust violations, in their attempt to force the tech giant to stop the ‘illegal tying of Google’s search and browser apps”.
- Written by Augustine
- Category: June 2018 - Mobile & Video Marketing
- Thursday, 14 June 2018 14:09
By 2022, there will be 280 million 5G subscriptions in Asia Pacific, with 5G service revenue reaching US$4.5 billion. Compared to previous generations of networks, 5G’s significance lies in its capability to offer real time end-to-end service offerings. Alongside the emergence of technologies ...
- Written by Augustine
- Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
- Thursday, 12 July 2018 13:53
According to a study conducted by OC&C Strategy Consultants, voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today, suggesting the new channel may well be the next major disruptive force in retail. The growth in the voice segment will be driven by a surge in the num ...
- Written by Augustine
- Category: June 2018 - Mobile & Video Marketing
- Thursday, 14 June 2018 13:38
The smartphone, our little personal all-rounder and companion in all situations, is extremely important to us not only to search for information - be it finding the nearest bank, the departure time of a train or supporting decision making. In such so-called "micro-moments" companies can offer their ...
- Written by Augustine
- Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
- Thursday, 12 July 2018 13:43
“The next mainstream computing platform may not be bots, AR, or VR, but rather voice-based computing”, Alexandre Linares, Founder of Alpine.AI believes and points out that it is estimated that there will be 24.5 million voice-first devices shipped this year, which will lead to a total de ...
- Written by Augustine
- Category: June 2018 - Mobile & Video Marketing
- Thursday, 14 June 2018 13:26
Salesforce announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic partnership with new integrations between Salesfo ...
- Written by Augustine
- Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
- Thursday, 12 July 2018 13:16
MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate its mission of connecting marketers with consumers in a manner that is more effective, efficient and trusted.
- Written by Augustine
- Category: June 2018 - Mobile & Video Marketing
- Thursday, 14 June 2018 13:09
Mobility is gaining traction worldwide. By 2022, more than 4 in 10 employees around the world are expected to be mobile, according to Strategy Analytics and IDC reported that global spending on mobility-related hardware, software, and services – such as smartphones, enterprise mobility managem ...
- Written by Augustine
- Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
- Thursday, 12 July 2018 13:09
Gartner predicted already in 2016 that by 2020 30% of web browsing sessions will be done without a screen due to more new platforms based on "voice-first" interactions.
- Written by Augustine
- Category: June 2018 - Mobile & Video Marketing
- Thursday, 14 June 2018 11:59
The Japan Cybercrime Control Center (JC3) and the global counter-cybercrime association APWG just released a report detailing the enormous, rapid growth in fake shopping websites pretending to be retail shopping sites, using data from the Japanese National Policy Agency (NPA). These “fake stor ...
- Written by Augustine
- Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
- Thursday, 05 July 2018 14:25
In the age of digitization, the consumption of content across different channels often changes quickly. Anyway, the search for content itself has remained relatively constant, since search engines are dominant for many years - with Google taking the lead and being far ahead of all competitors. At le ...
- Written by Augustine
- Category: June 2018 - Mobile & Video Marketing
- Thursday, 07 June 2018 12:59
Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are ...
- Written by Augustine
- Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
- Thursday, 05 July 2018 13:25
Google Voice Search doesn’t seem to be a dream of the future anymore, although it is clearly still in its infancy. In a few years, however, experts predict voice-based search will have revolutionized online user behavior fundamentally. So, seize your chance to ensure your presence in the &lsqu ...
- Written by Augustine
- Category: June 2018 - Mobile & Video Marketing
- Thursday, 07 June 2018 12:55
The good old moving picture, aka video, is a popular tool for all companies that have something to show or to explain, making it interesting for marketing. Besides the fact that almost 90% of Internet users between the ages of 14 and 29 watch videos online every week, meaning that the most potent bu ...
- Written by Augustine
- Category: July 2018 - Appointments & Announcements
- Wednesday, 04 July 2018 18:56
Plantronics has completed its acquisition of Polycom.With this acquisition, Plantronics is focused on voice, video, content, and cloud solutions for every place that technology touches people as they work, share, collaborate, and play. As trends in enterprise communications move toward open work s ...
- Written by Augustine
- Category: June 2018 - Mobile & Video Marketing
- Thursday, 07 June 2018 12:43
Ralph Echemendia, better known by his alter ego “The Ethical Hacker,” just announced at Money 20/20, Europe’s largest FinTech event in Amsterdam, the launch of SEGURU, an application created to provide the most secure approach towards a safer digital experience for individuals acro ...
- Written by Augustine
- Category: August 2018 - Predictive Algorithms & Native Ads
- Thursday, 30 August 2018 13:23
First, there was the big data hype and now the AI boom engrosses marketing, although none on its own can create data on its own. Since big data gurus once told us that we would only need to collect as much information as possible about our customers to know everything about them, we lived the misc ...
- Written by Augustine
- Category: June 2018 - Mobile & Video Marketing
- Thursday, 07 June 2018 12:08
Adobe just announced at the Apple’s Worldwide Developers Conference (WWDC) 2018 its partnership with Apple and introduced Project Aero, a powerful new augmented reality (AR) authoring tool and system that makes it easier for designers and developers to create immersive content and bridge the g ...
- Written by Augustine
- Category: August 2018 - Predictive Algorithms & Native Ads
- Thursday, 30 August 2018 13:16
Simply having predictive models that suggest what might be done won’t be enough to stay ahead of the competition, Bill Frank states in his article “Let algorithms decide – and act – for your company”, part of the Harvard Business Review “Predictive Analytics in Pr ...
